Ad World

Aug 29 2022

By Admin

TEN Digital evangelists decode the digital mantra at The Advertising Club’s third edition of D:CODE

Leaders from different digital domains spanning publishers, marketers, new age digital companies, and creative and media agencies gathered on 26th August at The Advertising Club’s third edition of D-CODE: The Annual Digital R...

Aug 25 2022

By Admin

10 industry veterans to crack the D:CODE at the third edition of the Annual Digital Review by The Advertising Club on Fri, 26th August

The pandemic era which we passed through has seen an interesting shift of consumer behaviour towards small businesses and homegrown brands. This has fueled the need and importance of digital marketing as a platform to connect and reach...

May 08 2022

By Admin

Goafest 2022 - Bringing back the spirit of celebration in full swing!

The 15th edition of Goafest concluded with flair after three days of knowledge seminars, conclaves by industry experts and leaders, master classes and parties with the industry joyously cheering for the Abby One Show Award winners every...

May 07 2022

By Admin

Day 2 of Goafest - an ode to The SuperPower Within!

After an exhilarating start on Day 1 of Goafest 2022, Day 2 kicked off with the Knowledge Seminar by MX Player with a line-up of the inspiring and insightful speakers. Dishing out spectacular rollout of events, ranging from knowled...

May 07 2022

By Admin

Goafest 2022 Day 3 Kick Starts with Stories Of Equality, Empowerment and Futuristic Innovation

After two marvelous days of Knowledge Seminars, Conclaves by industry experts and creative minds battling it out at the One Show ABBY Awards, the final day of Goafest 2022 is here. Day 3 began with the Knowledge Seminar presented by Tim...

May 06 2022

By Admin

Goafest 2022 kickstarts celebrations with the unveiling of the AAAI logo and lighting of the ceremonial lamp

Goafest 2022, India’s most definitive advertising, media and marketing symposium is back after a two-year hiatus, featuring some of the industry’s brightest minds along with prestigious industry awards felicitating nota...

May 06 2022

By Admin

Engrossing Sessions and Enlightening Conversations mark the first half of Day 2, Goafest 2022

Ending an eventful Day 1 of Goafest 2022 on a high note, an invigorating Day 2 started with scorching heat outside and a promising Goafest inside, at Grand Hyatt. We commenced the day in a sporting way! Day 2 of India’s b...

Mar 26 2022

By Admin

The Advertising Club Celebrates The 22nd Edition Of Emvie Awards In Grand Style

The 22nd edition of the coveted EMVIES, presented by Google, powered by COLORS and in association with The Times of India, celebrating strategic, ground breaking and high impact media campaigns by eminent media agencies concluded o...

Mar 17 2022

By Admin

The Emvies Are Back And In Style

The Advertising Club ramps up the celebration of strategic advertising with their newest edition of the EMVIES, presented by Google, powered by COLORS and in association with The Times of India. The country’s most coveted me...

Sep 17 2021

By Admin

Edtech start-up Lido Learning releases its first TV campaign, inspires students to ‘Make success a habit’!

India’s top small-group tuitions platform, Lido Learning, is all about igniting the passion for success in the heart of all its students. With this objective in mind, Lido Learning has now released its first-ever TV brand campaign, #MakeSuccessAHabit...

Nov 25 2020

By Admin

2021 marketing imperatives to support ‘rebound and recovery’ strategies.

More than two thirds (69%) of businesses expect to end the second half of 2020 in decline. Just under half (45%) of those expect their business to be down by 20% or less, while one in five of those leaders expects their business to be down in exc...

Oct 07 2020

By Admin

Innovation, Pioneering and Differentiation key for business success shares Marico’s Harsh Mariwala with budding entrepreneurs at TiECON Chennai 2020

Addressing budding entrepreneurs on the various nuances of setting up successful and sustainable business in India, Harsh Mariwala, Founder and Chairman of Marico delivered an insightful keynote address in the second day of TiECON Chennai 2020. Taking...

Sep 30 2020

By Admin

The Advertising Club re-elects Partho Dasgupta as President

Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its 66th Annual General Meeting. Its current President Partho Dasgupta has been r...

Sep 21 2020

By Admin

The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sun...

Mar 29 2020

By Admin

News channels need support of the advertising fraternity: Arnab Goswami

This is an extraordinary time for the country, and the news broadcasters are leading the battle against COVID 19 from the front. News TV has emerged as the single greatest source of news and information at a critical time of the lockdown. Across India, bro...

Mar 25 2020

By Admin

APAC Sports media revenues to drop by 35% in 2020: MPA Report

Sports media revenues across the Asia Pacific are expected to fall by 35 percent in 2020 due to the COVID-19 crisis, according to Media Partners Asia (MPA). MPA released its Asia Pacific Sports Media 2020 report earlier this month projecting $...

Mar 23 2020

By Admin

Adobe's Digital Report: A quick glance

Adobe, in partnership with Econsultancy, has just released the 10th edition of Digital Trends 2020 report. It is an annual survey of marketing, advertising, e-commerce, creative and technology professionals from around the world. The report measu...

Mar 19 2020

By Admin

Lemma Enables Programmatic Ad Serving on Airport Premium Media in Association with TIMDAA

Lemma, pioneers in programmatic advertising, announced today their integration with premium digital media at Delhi Airport through TIMDAA. TIMDAA, a Times OOH group company, manages all communication assets at the Delhi Airport. This par...

Mar 19 2020

By Admin

AdTech company DigitalKites forays into digital advertising space

DigitalKites announced their foray into the digital advertising ecosystem with the release of their two flagship products, AudiencePrime & AudiencePlay for brands and publishers respectively. Both the products are free and are built...

Feb 28 2020

By Admin

GroupM appoints Demet İkiler as EMEA CEO

GroupM has appointed Demet İkiler as EMEA CEO, effective immediately. İkiler, who will serve on GroupM’s Global Executive Committee, will lead GroupM’s operations in the region while remaining WPP Country Manager in Turkey, a role she took...

Feb 27 2020

By Admin

Big Trunk Communications secures digital mandate of H&R Johnson (India)

Big Trunk Communications has bagged the digital mandate for H&R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the gr...

Feb 27 2020

By Admin

Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020

The report provides an in-depth understanding of the region-wise shift to the emerging trends, where e-commerce has emerged as the most common vertical followed by the banking sector. Coming to affiliate market trends in India, which is one of th...

Feb 24 2020

By Admin

The monk who started his own creative agency

Most people wait until retirement to start their own outfit, but Anil Manan decided to do things a little differently. Manan is an Indian advertising veteran with nearly three decades of experience to speak of. He has worked with J. Walter Thompson, FCB Ul...

Feb 10 2020

By Admin

upGrad started #RahoAmbitious campaign with two TVCs

upGrad has unveiled the first leg of its new campaign “#RahoAmbitious” with the launch of two TV commercials. The TVC revolves around upGrad’s aim to rekindle the spirit of ambition and passion for learning among today’s working...

Feb 10 2020

By Admin

Sensodyne revolve around colourful, sensorial food shots...

What is the first word that comes to your mind when someone says 'sensitivity'? Is it also the first word that springs to mind when you see a wincing face? As I go around asking these questions to colleagues, a handful respond with 'Sensodyne&#...

Feb 08 2020

By Admin

DSP initiates millennial-focused campaign ahead of tax season

As the tax season comes to an end with the last two months left in the financial year, millennials are scrambling to figure out their taxation. While the average percentage of people who fear tax-season is astoundingly high, millennials seem to fear it...

Feb 08 2020

By Admin

Sonakshi Sinha featured in Cargill's NatureFresh Acti-Lite campaign

Cargill’s edible oils business in India’s today announced the re-launch of its flagship refined oil brand, NatureFresh® Acti-Lite. The brand has been re-launched with a new campaign that features star celebrities Sonakshi Sinha and Neil Bho...

Feb 08 2020

By Admin

HDFC ERGO Health unveils quirky 'Bad News, Good News' campaign featuring Nawazuddin Siddiqui

Health Insurance Company (Apollo Munich), today announced the launch of a new brand campaign ‘Bad News – Good News’, that communicates about the landmark acquisition of Apollo Munich by HDFC Ltd. in the General Insurance sector and the ma...

Feb 08 2020

By Admin

Fincare SFB introduces brand TVC featuring Viswanathan Anand

There was a time when banks had very little product differentiation and thus “emotional” plank was the branding standard. The liberalisation of policy on rates opened the window for a ‘tangible’ element in brand positioning for bank...

Feb 08 2020

By Admin

ITC and Dentsu India partner to introduce first TVC for Fabelle Chocolates

India’s home-grown chocolate brand, Fabelle from ITC Foods has rolled out its first-ever TVC campaign for the mass consumer chocolates business segment. After re-defining the Indian luxury chocolate segment, Fabelle has extended the same appeal to it...

Feb 07 2020

By Admin

Publicis Groupe net revenue up 10.4% in India

Publicis Groupe’s net revenue for the full year 2019 was 9,800 million euros, compared with 8,969 million euros in 2018, i.e. a 9.3% increase. At constant exchange rates, growth was 5.9% and the actual impact of exchange rate variations was positive...

Feb 05 2020

By Admin

Isobar India, Kia Motors and ‘Meerkat’ won over online audiences

When it’s about Kia Motors, one can be assured that the communication to the audience will be in quintessential Kia Motors style. It was no mean feat, therefore, for Isobar India to translate the ‘Badass by Design’ theme of the Kia Seltos...