APAC Has 151 Winners in ADC 101st Annual Awards Including Two Best of Disciplines

May 19 2022

Agencies, studios, freelancers and brands in 10 countries and regions in APAC won two Best of Discipline honors, and 151 Cubes and Merits in the ADC 101st Annual Awards, announced today during Creative Week 2022 by The One Club for Creativity.

Best of Discipline in Spatial Design went to Hakuten Corporation with Panoramatiks, both in Tokyo, for Yokosuka City “The Axis Of Peace”.

Packaging Design Best of Discipline was awarded to Zhihua He and Shanghai Version Design Group, Shanghai, for their packaging work on behalf of Yoseido.

China led the region with 29 ADC Cube wins, including four Golds. All Gold Cube winners from APAC are as follows:

+1 Design Guangzhou “Changbai Mountain Ginseng Honey Slices” for China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. in Packaging Design, Pharma / Health / Wellness
Bito Taipei “58th Golden Horse Awards” for Taipei Golden Horse Film Festival Executive Committee in Typography, Motion
Dentsu Inc. with Qosmo and Dentsu Creative X, all in Tokyo, “Camouflage Against the Machines” for UNLABELED, NEXUSâ…¦ in Fashion Design, Craft - Use of Technology
Hakuten Corporation with Panoramatiks, both in Tokyo, “The Axis of Peace” for Yokosuka City in Spatial Design, Installation Design
Zhihua He with Shanghai Version Design Group, both in Shanghai, for Yoseido Packaging Design, Beauty / Cosmetics / Personal Care - Series
Indego Design Macau “ ‘Far Side of the Moon’ Mooncake Packaging” for Mandarin Oriental in Illustration, Packaging - Series
TBWA\Media Arts Lab Shanghai with MPC, Lunar Films and OMD, all in Shanghai, “The Comeback - Shot on iPhone for Apple in Advertising, Craft in Video - Cinematography
The Paper with Yuan Li, both in Shanghai, for its own “The Beauty of Tokyo Olympics” in Illustration, Digital - Series

Dentsu Tokyo was the agency with the most wins in APAC, taking home one Gold Cube, three Silver, four Bronze and 14 Merits.

Other top winners were TBWA\Media Arts Lab Shanghai with one Gold, two Silver and two Bronze, all for Apple “The Comeback - Shot on iPhone”, and The Nine Shanghai with Cheng-Shir Culture & Media Co.Ltd Beijing with three Bronze Cubes and one Merit, all for Beijing 2022 Winter Paralympics Opening Ceremony “The Blossoming Colours”.

APAC winners came from China, Hong Kong SAR - China, India, Indonesia, Japan, Macau SAR - China, Malaysia, South Korea, Taiwan SAR - China, and Vietnam.

Globally, Leo Burnett Chicago had a huge night, winning the coveted Black Cube for Best of Show for “The Lost Class” on behalf of Change the Ref, and Agency of the Year. The work, done with No. 6 New York and Hungry Man Los Angeles, also picked up Best of Disciplines in Advertising and Interactive, and the Designism Cube for the entry that best encourages positive societal and political change.

Based on cumulative points for all Cubes and Merits won, the ADC 101st Annual Awards “of the Year” winners are:

Agency of the Year: Leo Burnett Chicago
Boutique Agency of the Year: L&C New York
Brand-Side Agency of the Year: Google Devices & Services Creative Team Mountain View
Design Team of the Year: The New York Times Magazine New York
Boutique Design Firm of the Year: Backbone Branding Yerevan (Armenia)
Network of the Year: Leo Burnett Worldwide
Production Company of the Year: Hungry Man Los Angeles
Music & Sound Company of the Year: Beacon Street Venice
Brand of the Year: Google
Non-profit Client of the Year: Change the Ref
Freelancer of the Year (as selected by The One Club and Working Not Working): Ricardo Tomás Kalmar (Sweden)
Member’s Choice Awards: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref

ADC 101st Annual Awards Best of Discipline winners:

Advertising: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref
Brand/Communication Design: COLLINS New York for branding on behalf of Girl Scouts Of America
Experiential Design: MullenLowe SSP3 with Macarena, both in Bogotá, “Illegal Classroom” for AB InBev Pony Malta
Fashion Design: Zulu Alpha Kilo Toronto “Tough Turban” for Pfaff Harley-Davidson
Illustration: The New York Times Magazine and Igor Bastidas "The Untold Story Of Sushi In America” for The New York Times Magazine
In-House: Google Devices & Services Creative Team Mountain View for its own “Real Tone”
Interactive: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref
Motion/Film/Gaming Craft: WeTransfer Amsterdam “Aline - The French Dispatch” for Wes Anderson - Fox Searchlight Pictures
Packaging Design: Zhihua He with Shanghai Version Design Group, both in Shanghai, “Yoseido” for Yoseido
Photography: Todd Antony Photography London “Flying Stars - Amputee Footballers Of Sierra Leone, Personal Project
Product Design: Wunderman Thompson Argentina Buenos Aires “Degree Inclusive” for Unilever
Publication Design: The New York Times Magazine for its own “The New York Times For Kids - October 2021”
Spatial Design: Hakuten Corporation with Panoramatiks, both in Tokyo, “The Axis Of Peace” for Yokosuka City
Typography: Superunion with Who Wot Why and There Is Studio, all in London, “Fight For Home” for Shelter

The ADC Fusion Cube, established last year along with The One Show Fusion Pencil is the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it, went to The Martin Agency Richmond for UPS “Proudly Unstoppable”, and R/GA New York with Rock Paper Scissors Santa Monica, DeVries Global New York and M SS NG P ECES Brooklyn for “Black Beauty Is Beauty” on behalf of Sephora.

The New York Times Magazine took home the most ADC Gold Cubes this year, winning nine for eight different entries, including two for “The Puzzle of Asian American Identity”. Leo Burnett Chicago was close behind with eight Golds, followed by alma DDB Miami with seven, all working with OMD and Carbo Films for various executions of Pepsi’s “Better With Pepsi” work.

Wunderman Thompson Argentina Buenos Aires won six Gold Cubes, all for “Degree Inclusive” on behalf of Unilever. Area 23 New York picked up five Golds, including two each for The Columbia Journalism Review “The Inevitable News” and Insmed Incorporated “Trapped”.

A total of 10,565 pieces were entered from 54 countries in the ADC 101st Annual Awards, a 15.7% increase over last year. Agencies, studios, freelancers, brands and production companies in 36 countries were awarded a total of 95 ADC Gold Cubes, 114 Silvers, 172 Bronze and 381 Merits this year.

The top five countries for winners were the US with 372, Germany with 91, China with 73, Japan with 46, and Canada with 37.

A complete showcase of all ADC 101st Annual Awards Cube and Merit winners can be viewed here, and a pdf of all winners can be downloaded here.

In addition to announcement of this year’s winners, the evening featured a special presentation of the prestigious Manship Medallion, the original ADC competition award created by famed sculptor Paul Manship who made the Prometheus statue in Rockefeller Center, to 12 highly accomplished members of the creative community who have had a great impact on ADC through the years.

The awards ceremony also included a belated celebration of ADC’s historic 100th anniversary, which was postponed last year due to the pandemic, and included important members and winners from throughout ADC history.

Creative Week 2022 sponsors include Shutterstock and Verizon.

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Brands

Arrow Launches 6 New Refreshing Rocker and Melody Series Neckbands

Gadgets and Accessories brand, Arrow has announced the launch of six new neckband earphones under the Rocker and Melody Series. The new neckbands boast a lightweight body with a stylish design and ultra-flexible cables that help users wear them all day long — be it indoors during workouts, outdoor runs, during daily commutes, or on long road trips. Presenting Arrow’s latest neckband earphones under the Rocker and Melody Series — the Rocker 04, Rocker 05, Rocker 06 and Rocker 07, and the Melody 01 and Melody 02. The new neckbands are crafted with a unique and ergonomic lightweight design to ensure extreme comfort when worn for long hours. Additionally, ultra-flexible cables are provided to help prevent any inconvenience or hindrance to the user while wearing. Built using soft skin-friendly silicone, the ear tips help create a snug and comfortable grip inside the ear canal that also helps with noise isolation. Using the latest Bluetooth V5.0 technology, both the Rocker and Melody Series offer dual pairing options, which is the most important feature that will benefit most of the customers. You can simultaneously pair the neckbands with both your smartphones and your laptop or tablet and instantly switch between the two whenever you need. The neckband offers connections up to 10 metres from the paired device without any distortion in audio or disconnections in BT signals. The Rocker and Melody Series are also built for perfect audio listening and superior voice calling. Featuring large 10mm drivers and an HD in-line microphone, one can enjoy great audio clarity like never before during voice and video calls. Lastly, the neckband also features support for voice assistants, with the touch of a button users can simply speak to Google Assistant or Siri. Longer Battery life is also a requirement for those who use audio wearables throughout the day. Now be it casual speaking to your friends and family, or using it for back-to-back business calls during those stressful outdoor commutes, the Rocker and Melody Series will never let you down. The neckbands can offer up to 16 hours of playback, up to 72 hours of standby, and can be charged to 100% within 1.5 hours. The Rocker and Melody neckband earphones will be available in some classy color combinations that will suit your style and mood. Arrow Battery Battery life Colour options Price Rocker 04 280mAh 16 Hours Black Gold INR – 1,299 Rocker 05 200mAh 12 Hours Black, Gold INR – 1,299 Rocker 06 200mAh 12 Hours Navy Blue, Gold, Teal Green INR – 1,299 Rocker 07 280mAh 16 Hours Black INR – 1,299 Melody 01 280mAh 16 Hours Black, Red, Blue INR – 1,249 Melody 02 200mAh 12 Hours Yellow, Red, Blue INR – 1,249

Gas-O-Fast releases the second leg of multilingual TVC with Brahmanandam and Biswanath

Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu. As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues. The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions. Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population. On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.” Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.” Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast aims to appeal to the masses of the region in their own linguistic ways, making the consumption more receptive as well as effective.” Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma Limited. Gas-O-Fast has Ayurvedic antacid properties and its range of products comes in Jeera, Ajwain, Guava and Lemon flavours. https://www.youtube.com/watch?v=-wSiiPdQOu8 https://www.youtube.com/watch?v=XY-qnwK3nIQ https://www.youtube.com/watch?v=bePhs1KnZeg https://www.youtube.com/watch?v=9ufJaLd3oyg

Shiva Cycles in association with NECC Group celebrates Yoga for humanity on the occasion of 'International Yoga Day'

Shiva cycles of Greater Noida celebrates Yoga for Humanity as the theme for International Day of Yoga on Tuesday, 21 June with the NECC cycling group. NECC’s Ritesh Mishra, Robin Tiwari, and Tanu Bhargava helped in coordinating the event. Priyanka Guin, the founder of Shiva Cycles said that the COVID-19 pandemic had an unprecedented impact on human health. Once you’ve tried it, we’re sure you’ll agree that there are significant health benefits to combining yoga and cycling. Yoga can help cyclists in three main ways: it improves flexibility, builds strength, and develops breathing techniques. While Head Rider, Coordinator and Admin NECC group Ritesh Mishra said, that If you regularly put in long sessions on the bike, it is critical to stretch and work on flexibility. Those are all parts of the body that yoga targets. Once you incorporate stretching and improve your flexibility, you’ll also quickly notice that you recover faster after training on the bike. Senior Riders Anand Bist a resident of Cheery County & Robin Tiwari resident of Stellar Jeevan says, In order to safely enjoy cycling, you want to ensure that your muscles and joints are strong and stable. For cyclists, it is especially important to work on strengthening the core. Yoga strengthens the muscles along the spine, improving overall posture and naturally allowing the spine to be more flexible. 100 participants from various backgrounds from 5 to 75 years attended the session conducted by Yoga guru, Mr. Vibhor Kaushik, from NECC which included discussions on a healthy lifestyle, practising Yoga and breathing exercises and community building to promote a healthy and fit India. The event started at 4.45 am from Shiva Cycles with a ride of 20km towards Tilapta road followed by a Yoga session and witnessed active participation from every individual followed by a robust discussion on lifestyle, diet, and exercises and healthy living. The participants were also provided certificates and T-shirts with Yoga Logo for making the event successfully. Special thanks to NECC Senior riders, Marshals & Support team (Mr Amrit, Mr Manish Mago , Shashi, Tanu, Rajsuta, & Pallavi Gupta , R.S Uppal ) for their support & coordination during this event.

Prega News contests spec ad to mark the Father’s Day celebration

It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News. Father's Day Instagram Post Links: https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web

MTV Beats, Vh1 India and MTV, have curated a one-of-a-kind extravaganza on World Music Day. Bringing together an unprecedented mélange of artists, genres, languages and moods, World Music Day Carnival is expected to be a one-hour special you do not want to miss! Airing on 21st June, 2022 at 12 PM and 4 PM on MTV Beats and Vh1 India and at 1:30 PM on MTV India, this is every music-lover’s ticket to magical musical moments. The carnival promises to live up to its name and give music-lovers an amalgamation of dynamic musical ‘rides’! With sensational performances by the likes of Papon, Aastha Gill, Nikhita Gandhi, Osho Jain, Payal Dev, Millind Gaba, Shashaa Tirupati, Raghav Meattle, amongst others, the special episode comprises of in-person and virtual performances, with unforgettable fetes of music and interactive games. Talented singers and gorgeous twins, Sukriti and Prakiti Kakar who have carved a niche for themselves in the music industry themselves, will host this special while having candid conversations and playing fun carnival-based games with the performing artists, while also spilling the beans on their inspiring musical journeys. Aoneha Tagore, Senior Director - Programming Head, MTV Beats & Vh1 India, Viacom18, said, “The World Music Day Carnival is our special way at MTV India, MTV Beats and Vh1 India, of honouring the powerful & universal language of music. With India’s diverse musical fabric at its heart, the specially crafted episode brings together acclaimed artists, across genres, in a unique format that not just entertains with its exceptional performances, but also dives deeper into their musical trajectories in a fun and irreverent way. Music is the purest therapy for the soul and I am confident that music lovers across the board will enjoy this music carnival.” Promo Link: https://drive.google.com/file/d/14ImgAfMnVwke_q6E49GUCuNUF_x9u7h/view?usp=sharing Watch World Music Day Carnival on 21st June, 2022 at 12 PM and 4 PM on MTV BEATS and Vh1 India, and at 1:30 PM on MTV India.

The Q set to woo viewers with Mr Aur Mrs LLB, an exclusive Comedy-Drama Show

The Q continues to bolster its content offering while captivating newer audiences across India with its hatke storytelling and quirky characters. Leading the way with its differentiated strategy and keeping up to its commitment to provide its viewers the best from the world of digital entertainment for the first time on television, The Q now announces the launch of a new Dramedy, Mr Aur Mrs LLB thus diversifying its programming slate and further strengthening its core proposition for viewers while strengthening the culture of appointment viewing across its platforms. Mr Aur Mrs LLB will premiere on Monday, June 20 at 9:00 pm and will subsequently air from Monday to Friday exclusively on The Q. Set in an unheard fictitious town Machandpur and led with characters, each having their own unique quirks, Mr Aur Mrs LLB will feature stories around the lives of lawyer couple - Anirudh Agarwal played by Subir Rana and Payal Agarwal played by Shivani Tomar - who have contradicting ideologies and theories. Adding humour to the plot and making the show a rib-tickling comedy is a silly Judge Rajinder Chaudhary played by Sumit Arora who is seen having a soft corner for Payal’s honesty and integrity and keen interest in Anirudh’s bizarre case-arguments. Each story will spread across three to five episodes and is a satirical take on situations inspired from real life settings. To promote the humour and the madness, The Q will roll-out a cross-media integrated marketing campaign helmed by the central characters – lawyers Anirudh and Payal Agarwal and the judge Rajinder Chaudhary displaying their quirks at their very best ahead of the shows television premiere. The plot twists, turns would be further heightened with more eccentric and funny characters such as the Orderly played by Gunjan Sinha, a crazy Reporter Khoji Bawla (played by Saksham Shukla). Speaking on diversifying the channel’s content slate, Simran Hoon, CEO, QYOU Media said, “At The Q, we believe the onus rests upon us to offer our audiences especially in the FTA universe with differentiated content that is original to TV. Mr Aur Mrs LLB adds variety to our current offering with a mix of interesting genres, and characters. Each story is a one-of-its-kind narrative that will keep viewers gripped. We are sure that this show will help us further develop appointment viewing for The Q and a stronger relationship with our viewers.” Ashutosh Barve, Programming Head, The Q and Q Marathi further added, “Mr Aur Mrs LLB offers a whole new entertainment experience for our discerning viewers. Each character has their own quirk, characteristic and ideology making them unique, fresh to TV and pleasantly amiable. Collaboratively, the show is designed to drive engagement and conversations. We are sure that the launch of Mr Aur Mrs LLB will bring families together in their living rooms and fulfill their entertainment needs with content they can associate with." The show originally made for digital by ‘Two Nice Men Mediaworks’ is brought to television home in the Hindi heartland by The Q. Mr Aur Mrs LLB will premiere on Monday, June 20 at 9:00 pm and will subsequently air from Monday to Friday exclusively on The Q.

QYOU Media India expands its digital footprint; rapidly widens presence on Connected TV

With a unique proposition to bring the digital ecosystem on linear TV for its viewers, India’s youngest and fastest growing entertainment brand, QYOU Media India, exponentially builds itself as a holistic entertainment network in India. A pioneer in driving synergies between linear TV and digital, to capture newer and wider audience segments, QYOU Media India continues to strengthen its presence on Connected TV through partnerships with major players. With an intent to augment its content distribution, QYOU Media India partners with OnePlus, giving OnePlus TV users access to its IP channels – The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan. The burgeoning growth of Connected TV in India echoes the network’s core ethos of expanding its digital footprint with the addition of valuable service partners. Touted as the next big thing to transform content consumption patterns on the bigger screen, QYOU Media India’s availability through Connected TV platforms will make content readily available, thus elevating the overall entertainment experience of its audiences. The young entertainment brand’s leading channels - The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan are currently available across 70+ Smart TVs including Samsung TV Plus, Mi, TCL, Videocon, Haier, LLOYD, MarQ by Flipkart, Sansui, Hyundai, Daiwa, Croma, among others. Apart from Smart TV brands, QYOU Media India’s relatable and entertaining content is also available on platforms such as Jio, JioTV+, MX Player, Chingari, etc. Commenting on amping up its digital footprint in India, Krishna Menon, Chief Operating Officer, QYOU Media India, said, “Connected TV platforms as a medium are witnessing an explosive growth in India. As a young entertainment brand, making digital-native content available for viewers on linear TV, provides us with an opportunity to open doors to millions of viewers and also give our content a place and platform of its own. We believe that as a disruptive and differentiated brand, expanding our digital footprints with major Connected TV platforms such as OnePlus TV will further bring us one step closer in becoming a holistic entertainment brand in India.” Addressing the association, Navnit Nakra, OnePlus India CEO and Head of India region shared, “Providing a truly immersive and intelligent smart TV experience to our community, is the central focus of the OnePlus smart TV portfolio. We are thrilled to partner with QYOU Media, and this association will provide our community access to unique content curated by digital creators from across the region, further elevating the viewing experience for our users.” With several leading partnerships, QYOU Media India will continue to expand its reach. With effortless access to its large library of content across its channels, QYOU Media India aims to make entertainment, a click away!

Social Media

Prega News contests spec ad to mark the Father’s Day celebration

Duroflex introduces their classic ‘Energise’ range of mattresses in an optimised new avatar

Driven by innovation and versatility, Duroflex, sleep solutions brand has re-launched their classic range of mattresses, Energise in a brand new avatar. Enhanced with new advanced features, the upgraded range is the perfect solution to address the demands of today’s fast-paced and high-performance consumer lifestyles. Energise has been technologically enhanced with a unique copper gel infusion layer and an anti-stress fabric to offer high-strung youngsters the deepest and most energising sleep so that they wake up feeling refreshed and recharged to take on the day. The renewed Energise range has been crafted using the finest quality materials to provide an enriching sleep experience. The innovative NRG+ layer with copper gel infusion and the 3-zoned support technology which is unique to Duroflex offers peaceful sleep to help recharge the body. Copper is a natural element known to have exceptional anti-microbial properties which keeps the mattress free from viruses, bacteria, and odours. The anti-stress specialty fabric helps in reducing static tension, resulting in a deeply relaxed & re-energizing sleep experience. Each layer of the mattress is carefully crafted to offer optimum comfort and support. With this range, the brand has also taken a step towards sustainability. The anti-stress fabric used in the mattresses is made from 40% recycled yarns made from used PET bottles. The packaging of the range is also fully recyclable. Speaking on the occasion, Smita Murarka, Chief Marketing Officer, Duroflex said, “At Duroflex, we constantly endeavour to redefine the meaning of quality sleep. We strongly believe in reinventing our products with new technology to adapt to the changing needs and demands of the modern consumer. The renewed Energise range is the right fit for today’s young individuals with action-packed lifestyles. It is a high-performance mattress that delivers sound, restful sleep thus allowing the mind and body to get much-needed rest so that they recover well and wake up the next day with renewed energy.” The Energise range of plush mattresses will be available available at all leading Duroflex retail outlets across the country and can be purchased online on the brand website www.duroflexworld.com. It is also be available on leading e-commerce portals like Amazon and Flipkart. The price range starts at INR 14,500/-. Check out the Duroflex Energise range’s feature led films: https://youtu.be/XxosNOkR1uU https://youtu.be/2b5BS5HmtdA https://youtu.be/hs2vJx6bM2c https://youtu.be/Q2hX3vFZC0E

Godrej L’Affaire, lifestyle platform of Godrej Industries Limited and Associate Companies celebrates #GoodnessOfBonds with fathers at a Senior Citizens Home

To commemorate the occasion of Father’s Day, Godrej L’Affaire, owned media lifestyle platform of Godrej Industries Limited and Associate Companies celebrated fathers for the unconditional love and support they have for their children. Father’s Day is a celebration of these real life superheroes for all that they do for their children. To celebrate their strength, love and support, Godrej L’Affaire, in association with HelpAge India, organized a special event to celebrate the #GoodnessOfBonds with the residents of Aarambh Geriatric Care Centre, Versova. The objective was to make fathers feel loved and appreciated and spread joy and the goodness of giving. The event started off with an enthusiastic session of karaoke, where the residents belted soulful tunes from their favourite era and stunned everyone with their hidden talents. Influencers Simone Khambatta, Alisha Arsiwalla, Ritcha Verma and Zishan Shrisath were also in attendance. They bonded with the residents by sharing jokes, dancing and playing fun games, thereby spending quality time with them and keeping them meaningfully engaged. It was party time for the seniors as there was a cake cutting ceremony, goody hampers gifted to them and a photoshoot at the DIY photobooth, and they enjoyed thoroughly by participating enthusiastically and the event ended on a high note creating memories of a lifetime for them. Tanya Dubash, Chief Brand Officer and Executive Director, Godrej Group, said, “While every day is a time to adore and cherish our fathers, one day, in particular, allows us to reflect on the importance of fathers in our lives. Over the years, we have witnessed and understood the importance of Goodness of life and bonds and Godrej L’Affaire, our curated owned media lifestyle platform believes in spreading the joy to the communities, thereby celebrating the goodness of giving and joy with them. Hence, this Father’s Day, we celebrated and honored our responsibility towards all fathers and father figures in our lives, by meaningfully spending the day with them” Commenting on the event, Mr. Prakash Narayan Borgaonkar, Head, Maharashtra & Goa, HelpAge India, added, “Seeing the residents of the geriatric care centre happy has filled the hearts of everyone present here with joy. The main purpose behind this celebration was to make them feel loved and supported. We wanted to appreciate them for all they have done through their love and support throughout their lives. I am grateful that Godrej L’Affaire reached out to us and brought a smile to the faces of the residents here.” AGENCY09, Godrej L’Affaire’s digital agency, helped conceptualize the event. Chaitali Rajadhyaksha, Idea Sculptor, AGENCY09 remarked, “The emotions truly ran high today! Seeing their innocent faces light up was such a fulfilling moment for us all. Collaborating with HelpAge India is truly a privilege and we are grateful that we could do our small bit to spread joy and love around to those who truly deserve it.” Links to the Film YouTube : https://www.youtube.com/watch?v=dXHvuQH7YMI Facebook : https://www.facebook.com/watch/?v=5194899240628378 Instagram : https://www.instagram.com/tv/Ce6AaoZjN-J/?igshid=YmMyMTA2M2Y=

A versatile social media star! Manav Chabbra’s solo rap single drops online