DDB Mudra Group wins IMC mandate for IndoSpace on the basis of ‘Emotional Advantage’ thinking

Oct 15 2020

 

 

 IndoSpace, India’s largest investor, developer, and manager of Grade A industrial and logistics real estate, has awarded its integrated marketing communications mandate to DDB Mudra Group following a multi-agency pitch. As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax.

 

With over $3 bn in investment, and 36 operational and under development parks, spread over 37 million square feet, IndoSpace is the only industrial and logistics real estate developer with pan-India presence. With its combination of strategic land bank, world-class infrastructure and amenities, the company caters to the logistics infrastructure needs of leading players across sectors. With Covid-19 significantly boosting online sales in India, e-commerce and modern retailers have realised the importance for warehousing in strategic locations in Tier I & Tier II cities. The partnership with DDB Mudra Group will enable IndoSpace to capture the growing demand.

 

The win highlights the Group’s focus on using emotional advantage thinking to create unreasonable business growth for brands. Emotional advantage’s core belief is that humans are illogical. Human beings choose to believe that they make logical choices but are in fact driven by emotions. This deep understanding of social and cultural contexts will be instrumental in developing the overall communications strategy. The Group’s proprietary sign banking and earshot tools help with breakthrough consumer thinking that’s elevated by powerful creative work.

 

IndoSpace is the real estate arm of Everstone Group. Speaking on the association, Rajesh Jaggi, Vice Chairman – Real Estate, Everstone Group said, “We are delighted to have DDB Mudra on board and wish to gain substantially from their creative and digital communication expertise. Their unique approach towards brand building and end-to-end capabilities were the reasons to choose them as our partners.”

 

 

Speaking about the win, Anurag Tandon, Managing Partner, DDB Mudra West said, “Over the last few years, we have developed substantial domain expertise in the B2B space. We are delighted to be working with IndoSpace, the country’s largest industrial and logistics real estate player. The team is excited to use our understanding of consumer behaviour, especially in a post-Covid world, to develop communication for a category that has typically not been product focused.”

 


Trending in agencies

Brands

JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Axis Bank rolls out festive campaign for ‘Dil Se Open Celebrations’
Oct 24 2020 By Admin
    Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers exciting deals and discounts on more than 1,00,000 products on purchase through the Bank’s Credit and Debit cards and exciting offers on its loans products. The latest campaign is deeply rooted with the Bank’s brand philosophy of being Dil Se Open and also resonates its core values of enhancing customer centricity. The films will be aired on digital channels like Youtube and Facebook.   The year 2020 has been challenging times for everyone and it is our family and loved ones who have kept us supporting throughout this difficult period. It is time to celebrate them and appreciate their presence in our lives. This festive season, Axis Bank encourages its customers to be Dil Se Open and gift their loved ones what they have longed for. The Bank has partnered with well-known brands like Amazon, Flipkart, Westside, Marks & Spencer, Samsung, LG, Tata CLiQ, Whirlpool, HP, etc to give best value for money to its customers.   Conceptualised by digital agency AutumnGREY, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones. The campaign revolves around the tagline ‘Jo apno ke dil ki baat sunte hai humne unki dil ki baat sunni’ which reinforces that this festive season is about making our loved ones happy.   Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said, ‘Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting - encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.”   On the launch of Dil Se Open Celebrations, Bodh Deb – Vice President & Branch Head, AutumnGREY said, “The last 6 months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’’   Link to all 5 digital films -  Cards- Electronics https://youtu.be/IE_Kup6rgr8   Cards- Apparel https://youtu.be/u-qt6P9iLZc   Cards- WFH https://youtu.be/pvSErgsf6X4   Auto Loans https://youtu.be/V4Lboo7h2b4   Home Loans https://youtu.be/4bYragzTEBs  
‘Hyundai Academy for Technical Skills’ Ground Breaking Ceremony by Honorable Chief Minister of Tamil Nadu to Empower Skill Development among Youth of India
Oct 24 2020 By Admin
   Hyundai Motor India Foundation, the CSR arm of Hyundai Motor India Ltd. (HMIL), country’s first Smart Mobility Solutions provider and largest exporter since inception, today opened a new chapter in Skill Development with the announcement of its upcoming ‘Hyundai Academy for Technical Skills’ situated in Irungattukkottai, near Chennai, set to foray into skill development for Indian youth.    Gracing the Ground breaking ceremony, the Honourable Chief Minister of Tamil Nadu Thiru Edappadi K Palanisami, inaugurated the proposed centre in an online ceremony held at the Tamil Nadu Secretariat, in the presence of Honourable Minister of Industries Thiru  MC Sampath, Chief Secretary of Tamil Nadu Thiru K Shanmugam IAS, Principal Secretary of Industries Thiru N Muruganandam IAS, MD & CEO of Guidance Tamil Nadu Thiru Neeraj Mittal IAS, and Mr SS Kim, Managing Director & CEO of Hyundai Motor India Ltd along-side other high ranking officials of the Tamil Nadu Government and Hyundai Motor India Ltd. Speaking on the occasion, Mr. SS Kim MD & CEO, Hyundai Motor India Ltd. said, “Guided by our Global Vision ‘Progress for Humanity’, our efforts are aimed at creating an ideal world for the communities around us.  Hyundai has undertaken many initiatives to help enhance the key skill sets of youth to ensure that they stay contemporary and industry ready. The State of Tamil Nadu has been leading industrial growth in the country and hence has always encouraged such initiatives. This  Ground Breaking Ceremony holds a very special place for all of us at Hyundai as  we envision the upcoming advanced and state-of-the-art training centre will provide yet another opportunity   to greatly empower youth for future and will take Tamil Nadu & India to the forefront of industrial development for the automotive sector and beyond, on a  global platform.” “With the new training centre, we are confident of creating a rich talent pool of trained personnel across industries. Hyundai Academy for Technical Skill marks a new chapter in employment generation and will pave the way for sustained professional growth sparking an all-round personal & economic development for beneficiaries. We have also envisioned an innovation centre which will provide facilities to budding innovators to translate their projects to reality” The upcoming training centre will be a technology marvel and will serve as an incubation centre for up skilling people and will focus on human-centric innovations and mobility solutions. The new infrastructure will take the training programs to a next dimension while making Hyundai Motor India as a global hub for think tanks and skilling manpower for Progress for Humanity. Hyundai Motor India Foundation is investing Rs.150 cr  in the project - ‘Hyundai Academy for Technical Skill’ to build a state-of the-art infrastructure spread across on 6.45 acres of land to develop talent  and make them ready for global opportunities in world class companies who are  setting up base in the country.   
Godrej Expert Rich Crème introduces brand campaign to promote its new fashion shades during the festive season
Oct 24 2020 By Admin
    Godrej Expert Rich Crème, from the house of Godrej Consumer Products Limited, has unveiled fashion range with 3 vibrant shades - Molten Gold, Copper Brown, and Cherry Red for West Bengal market. To promote the new range during the ongoing festive season in Bengal, the brand has unveiled a new campaign with a new TVC. With the start of the festive season with Durga Puja going upto Diwali, the brand decided to launch Godrej Expert Rich Crème Fashion range exclusively in West Bengal.       Conceptualized by Creativeland Asia, the film opens with actress Nusrat Jahan and a friend prepping for a party. As the friend is deciding on her outfit for the party, Nusrat turns it down for being too common. To stand out from the crowd, she recommends getting a new fashionable look by using Godrej Expert Fashion range. She also points out how easy it is to colour hair at home to get stylish look, along with the fact that the no ammonia formulation enriched with aloe vera keeps it soft and shiny. All variants of Godrej Expert Rich Crème Fashion shades are priced at INR. 40.   Speaking about the brand campaign, Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products (GCPL), said, “West Bengal is an important market for Godrej Expert Rich Crème. Festivities have commenced with occasions like Durga Puja. Thus, to delight our consumers during the festive season, we have launched our new Fashion Range exclusively in the state. The new TVC communicates how Godrej Expert Rich Crème Fashion shades provide easy solutions for a fashionable festive hair makeover. The three new shades are experimental, trendy and a much-needed change from the usual palette of blacks and browns. With the launch of new Fashion range, we are making the brand more contemporary and relevant with today's lifestyle while infusing a youthful appeal.”   Over the years, Godrej Expert has made its mark as the market leader and the most trusted hair colour brand. With Godrej Expert new Fashion range, the brand has revolutionized hair colouring and styling by making consumers give themselves a complete makeover at home with high quality and nourishing crème hair colour.   TVC links:  https://youtu.be/11Selss6eTI (Hindi)  https://youtu.be/LaRRE4z7Cwk (Bengali)  

Digital

JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Axis Bank rolls out festive campaign for ‘Dil Se Open Celebrations’
Oct 24 2020 By Admin
    Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers exciting deals and discounts on more than 1,00,000 products on purchase through the Bank’s Credit and Debit cards and exciting offers on its loans products. The latest campaign is deeply rooted with the Bank’s brand philosophy of being Dil Se Open and also resonates its core values of enhancing customer centricity. The films will be aired on digital channels like Youtube and Facebook.   The year 2020 has been challenging times for everyone and it is our family and loved ones who have kept us supporting throughout this difficult period. It is time to celebrate them and appreciate their presence in our lives. This festive season, Axis Bank encourages its customers to be Dil Se Open and gift their loved ones what they have longed for. The Bank has partnered with well-known brands like Amazon, Flipkart, Westside, Marks & Spencer, Samsung, LG, Tata CLiQ, Whirlpool, HP, etc to give best value for money to its customers.   Conceptualised by digital agency AutumnGREY, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones. The campaign revolves around the tagline ‘Jo apno ke dil ki baat sunte hai humne unki dil ki baat sunni’ which reinforces that this festive season is about making our loved ones happy.   Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said, ‘Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting - encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.”   On the launch of Dil Se Open Celebrations, Bodh Deb – Vice President & Branch Head, AutumnGREY said, “The last 6 months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’’   Link to all 5 digital films -  Cards- Electronics https://youtu.be/IE_Kup6rgr8   Cards- Apparel https://youtu.be/u-qt6P9iLZc   Cards- WFH https://youtu.be/pvSErgsf6X4   Auto Loans https://youtu.be/V4Lboo7h2b4   Home Loans https://youtu.be/4bYragzTEBs  
‘Hyundai Academy for Technical Skills’ Ground Breaking Ceremony by Honorable Chief Minister of Tamil Nadu to Empower Skill Development among Youth of India
Oct 24 2020 By Admin
   Hyundai Motor India Foundation, the CSR arm of Hyundai Motor India Ltd. (HMIL), country’s first Smart Mobility Solutions provider and largest exporter since inception, today opened a new chapter in Skill Development with the announcement of its upcoming ‘Hyundai Academy for Technical Skills’ situated in Irungattukkottai, near Chennai, set to foray into skill development for Indian youth.    Gracing the Ground breaking ceremony, the Honourable Chief Minister of Tamil Nadu Thiru Edappadi K Palanisami, inaugurated the proposed centre in an online ceremony held at the Tamil Nadu Secretariat, in the presence of Honourable Minister of Industries Thiru  MC Sampath, Chief Secretary of Tamil Nadu Thiru K Shanmugam IAS, Principal Secretary of Industries Thiru N Muruganandam IAS, MD & CEO of Guidance Tamil Nadu Thiru Neeraj Mittal IAS, and Mr SS Kim, Managing Director & CEO of Hyundai Motor India Ltd along-side other high ranking officials of the Tamil Nadu Government and Hyundai Motor India Ltd. Speaking on the occasion, Mr. SS Kim MD & CEO, Hyundai Motor India Ltd. said, “Guided by our Global Vision ‘Progress for Humanity’, our efforts are aimed at creating an ideal world for the communities around us.  Hyundai has undertaken many initiatives to help enhance the key skill sets of youth to ensure that they stay contemporary and industry ready. The State of Tamil Nadu has been leading industrial growth in the country and hence has always encouraged such initiatives. This  Ground Breaking Ceremony holds a very special place for all of us at Hyundai as  we envision the upcoming advanced and state-of-the-art training centre will provide yet another opportunity   to greatly empower youth for future and will take Tamil Nadu & India to the forefront of industrial development for the automotive sector and beyond, on a  global platform.” “With the new training centre, we are confident of creating a rich talent pool of trained personnel across industries. Hyundai Academy for Technical Skill marks a new chapter in employment generation and will pave the way for sustained professional growth sparking an all-round personal & economic development for beneficiaries. We have also envisioned an innovation centre which will provide facilities to budding innovators to translate their projects to reality” The upcoming training centre will be a technology marvel and will serve as an incubation centre for up skilling people and will focus on human-centric innovations and mobility solutions. The new infrastructure will take the training programs to a next dimension while making Hyundai Motor India as a global hub for think tanks and skilling manpower for Progress for Humanity. Hyundai Motor India Foundation is investing Rs.150 cr  in the project - ‘Hyundai Academy for Technical Skill’ to build a state-of the-art infrastructure spread across on 6.45 acres of land to develop talent  and make them ready for global opportunities in world class companies who are  setting up base in the country.   
Godrej Expert Rich Crème introduces brand campaign to promote its new fashion shades during the festive season
Oct 24 2020 By Admin
    Godrej Expert Rich Crème, from the house of Godrej Consumer Products Limited, has unveiled fashion range with 3 vibrant shades - Molten Gold, Copper Brown, and Cherry Red for West Bengal market. To promote the new range during the ongoing festive season in Bengal, the brand has unveiled a new campaign with a new TVC. With the start of the festive season with Durga Puja going upto Diwali, the brand decided to launch Godrej Expert Rich Crème Fashion range exclusively in West Bengal.       Conceptualized by Creativeland Asia, the film opens with actress Nusrat Jahan and a friend prepping for a party. As the friend is deciding on her outfit for the party, Nusrat turns it down for being too common. To stand out from the crowd, she recommends getting a new fashionable look by using Godrej Expert Fashion range. She also points out how easy it is to colour hair at home to get stylish look, along with the fact that the no ammonia formulation enriched with aloe vera keeps it soft and shiny. All variants of Godrej Expert Rich Crème Fashion shades are priced at INR. 40.   Speaking about the brand campaign, Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products (GCPL), said, “West Bengal is an important market for Godrej Expert Rich Crème. Festivities have commenced with occasions like Durga Puja. Thus, to delight our consumers during the festive season, we have launched our new Fashion Range exclusively in the state. The new TVC communicates how Godrej Expert Rich Crème Fashion shades provide easy solutions for a fashionable festive hair makeover. The three new shades are experimental, trendy and a much-needed change from the usual palette of blacks and browns. With the launch of new Fashion range, we are making the brand more contemporary and relevant with today's lifestyle while infusing a youthful appeal.”   Over the years, Godrej Expert has made its mark as the market leader and the most trusted hair colour brand. With Godrej Expert new Fashion range, the brand has revolutionized hair colouring and styling by making consumers give themselves a complete makeover at home with high quality and nourishing crème hair colour.   TVC links:  https://youtu.be/11Selss6eTI (Hindi)  https://youtu.be/LaRRE4z7Cwk (Bengali)  

News

JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Axis Bank rolls out festive campaign for ‘Dil Se Open Celebrations’
Oct 24 2020 By Admin
    Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers exciting deals and discounts on more than 1,00,000 products on purchase through the Bank’s Credit and Debit cards and exciting offers on its loans products. The latest campaign is deeply rooted with the Bank’s brand philosophy of being Dil Se Open and also resonates its core values of enhancing customer centricity. The films will be aired on digital channels like Youtube and Facebook.   The year 2020 has been challenging times for everyone and it is our family and loved ones who have kept us supporting throughout this difficult period. It is time to celebrate them and appreciate their presence in our lives. This festive season, Axis Bank encourages its customers to be Dil Se Open and gift their loved ones what they have longed for. The Bank has partnered with well-known brands like Amazon, Flipkart, Westside, Marks & Spencer, Samsung, LG, Tata CLiQ, Whirlpool, HP, etc to give best value for money to its customers.   Conceptualised by digital agency AutumnGREY, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones. The campaign revolves around the tagline ‘Jo apno ke dil ki baat sunte hai humne unki dil ki baat sunni’ which reinforces that this festive season is about making our loved ones happy.   Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said, ‘Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting - encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.”   On the launch of Dil Se Open Celebrations, Bodh Deb – Vice President & Branch Head, AutumnGREY said, “The last 6 months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’’   Link to all 5 digital films -  Cards- Electronics https://youtu.be/IE_Kup6rgr8   Cards- Apparel https://youtu.be/u-qt6P9iLZc   Cards- WFH https://youtu.be/pvSErgsf6X4   Auto Loans https://youtu.be/V4Lboo7h2b4   Home Loans https://youtu.be/4bYragzTEBs  
‘Hyundai Academy for Technical Skills’ Ground Breaking Ceremony by Honorable Chief Minister of Tamil Nadu to Empower Skill Development among Youth of India
Oct 24 2020 By Admin
   Hyundai Motor India Foundation, the CSR arm of Hyundai Motor India Ltd. (HMIL), country’s first Smart Mobility Solutions provider and largest exporter since inception, today opened a new chapter in Skill Development with the announcement of its upcoming ‘Hyundai Academy for Technical Skills’ situated in Irungattukkottai, near Chennai, set to foray into skill development for Indian youth.    Gracing the Ground breaking ceremony, the Honourable Chief Minister of Tamil Nadu Thiru Edappadi K Palanisami, inaugurated the proposed centre in an online ceremony held at the Tamil Nadu Secretariat, in the presence of Honourable Minister of Industries Thiru  MC Sampath, Chief Secretary of Tamil Nadu Thiru K Shanmugam IAS, Principal Secretary of Industries Thiru N Muruganandam IAS, MD & CEO of Guidance Tamil Nadu Thiru Neeraj Mittal IAS, and Mr SS Kim, Managing Director & CEO of Hyundai Motor India Ltd along-side other high ranking officials of the Tamil Nadu Government and Hyundai Motor India Ltd. Speaking on the occasion, Mr. SS Kim MD & CEO, Hyundai Motor India Ltd. said, “Guided by our Global Vision ‘Progress for Humanity’, our efforts are aimed at creating an ideal world for the communities around us.  Hyundai has undertaken many initiatives to help enhance the key skill sets of youth to ensure that they stay contemporary and industry ready. The State of Tamil Nadu has been leading industrial growth in the country and hence has always encouraged such initiatives. This  Ground Breaking Ceremony holds a very special place for all of us at Hyundai as  we envision the upcoming advanced and state-of-the-art training centre will provide yet another opportunity   to greatly empower youth for future and will take Tamil Nadu & India to the forefront of industrial development for the automotive sector and beyond, on a  global platform.” “With the new training centre, we are confident of creating a rich talent pool of trained personnel across industries. Hyundai Academy for Technical Skill marks a new chapter in employment generation and will pave the way for sustained professional growth sparking an all-round personal & economic development for beneficiaries. We have also envisioned an innovation centre which will provide facilities to budding innovators to translate their projects to reality” The upcoming training centre will be a technology marvel and will serve as an incubation centre for up skilling people and will focus on human-centric innovations and mobility solutions. The new infrastructure will take the training programs to a next dimension while making Hyundai Motor India as a global hub for think tanks and skilling manpower for Progress for Humanity. Hyundai Motor India Foundation is investing Rs.150 cr  in the project - ‘Hyundai Academy for Technical Skill’ to build a state-of the-art infrastructure spread across on 6.45 acres of land to develop talent  and make them ready for global opportunities in world class companies who are  setting up base in the country.   
Godrej Expert Rich Crème introduces brand campaign to promote its new fashion shades during the festive season
Oct 24 2020 By Admin
    Godrej Expert Rich Crème, from the house of Godrej Consumer Products Limited, has unveiled fashion range with 3 vibrant shades - Molten Gold, Copper Brown, and Cherry Red for West Bengal market. To promote the new range during the ongoing festive season in Bengal, the brand has unveiled a new campaign with a new TVC. With the start of the festive season with Durga Puja going upto Diwali, the brand decided to launch Godrej Expert Rich Crème Fashion range exclusively in West Bengal.       Conceptualized by Creativeland Asia, the film opens with actress Nusrat Jahan and a friend prepping for a party. As the friend is deciding on her outfit for the party, Nusrat turns it down for being too common. To stand out from the crowd, she recommends getting a new fashionable look by using Godrej Expert Fashion range. She also points out how easy it is to colour hair at home to get stylish look, along with the fact that the no ammonia formulation enriched with aloe vera keeps it soft and shiny. All variants of Godrej Expert Rich Crème Fashion shades are priced at INR. 40.   Speaking about the brand campaign, Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products (GCPL), said, “West Bengal is an important market for Godrej Expert Rich Crème. Festivities have commenced with occasions like Durga Puja. Thus, to delight our consumers during the festive season, we have launched our new Fashion Range exclusively in the state. The new TVC communicates how Godrej Expert Rich Crème Fashion shades provide easy solutions for a fashionable festive hair makeover. The three new shades are experimental, trendy and a much-needed change from the usual palette of blacks and browns. With the launch of new Fashion range, we are making the brand more contemporary and relevant with today's lifestyle while infusing a youthful appeal.”   Over the years, Godrej Expert has made its mark as the market leader and the most trusted hair colour brand. With Godrej Expert new Fashion range, the brand has revolutionized hair colouring and styling by making consumers give themselves a complete makeover at home with high quality and nourishing crème hair colour.   TVC links:  https://youtu.be/11Selss6eTI (Hindi)  https://youtu.be/LaRRE4z7Cwk (Bengali)  

TV

ABP Ananda’s creative integrations give brands the edge this Durga Puja
Oct 23 2020 By Admin
    West Bengal’s most illustrious news channel, ABP Ananda has not just been wooing its audiences with its special Durga Puja programming, but also leaving no stone unturned to help brands achieve awareness and equity through interactive and customizable sponsor integrations.   The channel has taken a bevy of sponsors on-board, across its three properties – Sharad Ananda, Parae Parae Serar Lodai & Surokshar Puroskar. It has emerged as a clear favourite amongst a sea of content and opportunities, owing to its extensive programming and special integrations. These properties have created exciting opportunities for brands to be involved in the channel’s programming in a meaningful way that doesn’t detract from its content, offering a far higher degree of presence and brand-building capabilities.    This year’s ABP Ananda Sharad Ananda edition is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells, Powered By: RR Kabel, Co-Powered by: Duraguard Cement, and Partnered by: Shalimar Coconut Oil, Denver with Food Partner: Dhara Cooking Oils & Drive-In Partner: Honda City. The Surokshar Puroskar property of ABP Ananda is presented by Astral Pipes and MP Birla Cement, Powered By: Riya Dhoop, Co-Powered By: Mother Dairy Mishti Doi, Partnered By: Bauli Moonfils, with Suraksha Partner: Quickheal Antivirus, Shopping Partner: www.anytimeneeds.com, and Health Partner: Ensure. Lastly, the Parae Parae Serar Lodai property which is an 11 episode non-fiction reality game show played amongst different Puja Committees is presented by: ABP Weddings, Ananda Publishers, RICE Education, RIYA Dhoop & Sunsilk, Partnered by: Tata Colours, with Men’s Fashion Partner: Cambridge Apparels and Style Partner: Shoppers Stop.   Having partnered with a plethora of brands from diverse categories, ABP Network’s branded content division, ‘ABP Spotlight’ has created a number of special integrations for these brands.   For Sunsilk, ABP Spotlight has created a five vignette series with each day defining a ‘Pujo look’. It shows the significance of all Pujo days from Sasthi to Dashami, and the role of Bengali women in it. Featuring the upcoming model cum actress Darshana Banik, the vignette series also has the star hair-stylist Jolly Chanda aided by popular styling artist Sandip Jasiwal. In all these vignettes, Darshana is dressed up with a new attire and look for each day of the Puja. Jolly Chanda makes these vignettes even more interesting with her hair-do tips, anecdotes, and easy hair styling hacks that women can do at the convenience of their home. Thus, the essence of Girlgiri (Sunsilk positioning) and the mood of the festival have been synergised into creating this integration.   On this collaboration, Ms. Sandhya Poojary, HUL, said “We partnered with ABP Ananda on Parae Parae Serar Lodai (PPSL 2020) which is a fun Contest between Pandal Committees. As a part of the campaign, ABP Ananda is helping us reach out to our girls by creating beautiful short stories around the festive looks for the 5 days of the Durga Puja and encouraging them to gear up for the festive season under our ‘Tyohar Wali Feel, Tyohar Wali Deal’ campaign, through a series of vignettes. We hope to further inroad into the Bengal market and create recall in the hearts of all Bengalis. We look forward to many such associations with ABP Network in the future.”    Besides this, ABP Ananda has created a special music video and jingle for Mother Diary Mishti Doi, which captures the overall essence of fun, nostalgia, and merry making, while also depicting Bengalis’ never ending love story with sweets and desserts. The song has been sung by popular singer, Rupankar and features actor Anirban Chakrabarti. The entire video has been made via illustrations, capturing every single element of Durga Puja that a Bengali connects with.   For Honda, the channel has created a two vignette series featuring Covid warriors, their struggle stories and Honda’s salute to these heroes. The vignette features a Honda City Joy Ride Puja Parikrama which travels across the city and with a covid warrior as their story is narrated.   For ABP Weddings, a special branding installation in the shape of a palanquin has been installed across select Durga Puja Pandals. True to the brand’s identity, this installation will bring out the very essence of ABP Weddings.   For MP Birla Cement, a special vignette has been created which beautifully blends in with the core features of the brand, the safety aspect of Durga Puja, and the overall celebratory bonhomie. For Ananda Publishers, a first time advertiser on television, a vignette has been created featuring renowned writers Sangeeta Bandhopadhyay, Srijat & Smaranjit Chakraborty, talking about the e-books available on Ananda Publishers portal. For Shoppers Stop, star anchor Monami Ghosh will be seen wearing different festive outfits from the brand whilst hosting the show Parae Parae Serar Lodai. For Dhara Cooking Oils, fun games involving participants using the cooking oil have been strategically organised for a special integration. For Cambridge Apparels, a festive special vignette has been created in three different languages, which showcases their range of shirts and traditional outfits that are popular this festive season. For Havells, the channel has taken a digital turn to create a dedicated microsite which will have features like ‘Virtual Pandal Parikrama’, ‘Create your own e-pandal game’ and ‘Virtual Adda Contest’. All of this will be available to the viewers of ABP Ananda.   Through creative and authentic integrations in their content, ABP Ananda has created tremendous value for the brands to shine and stand out this festive season. These creative offerings have posed a unique opportunity for brands to leverage the reach & prominence of the news channel and engage effectively with their audiences.   On these opportunities and integrations, Ms. Mona Jain, Chief Revenue Officer, ABP Network said, “At ABP, our goal is not just to create immense value for our viewers but also allow brands to create a distinct and recognizable voice through our creative content. We have received an overwhelming response from sponsors for ABP Ananda this year. I’m glad to see that brands continue to repose their faith in us at a crucial time like this when creating brand equity in the market is paramount.”
This Dussehra Dangal Tv brings festivities home
Oct 23 2020 By Admin
    Celebrating festivals brings joy and happiness in our lives. Dussehra is one of the most distinguished festivals which celebrates the victory of good over evil. In these tough times where festivals cannot be a grand celebration, Hindi GEC Dangal TV has brought back the most revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.   Launched on 5th October 2020, the channel timed it as to the countdown for a special programming line-up for Dussehra and termed the show as - ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein. The series will witness its culmination on 25th October i.e Dussehra evening with Lord Ram’s victory over Raavan. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.   Speaking on this special line-up, Arpit Machhar, Head of Marketing, Enterr10 Television, said, “We received immense love from our fans during this lockdown as we launched Aye Mere Humsafar and re-aired Ramayan. Moreover, now with the festivals coming closer we are workings towards strengthening our programming with content that is relevant. We strategically lined up this 21-days run of ‘Saar Ramayan Ka’ which is currently airing on our channel, so that our viewers can enjoy the epic in a short span of time. We are sure that Dussehra will be a perfect day to witness the triumph of good over evil.”   Come let’s celebrate this festival with ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein and Aye Mere Humsafar from 7 PM onwards only on Dangal TV
Enterr10 Rangeela presenting The Epic Saga Ramayana this Navratri.
Oct 16 2020 By Admin
    Enterr10 Television Network’s newly launched Bhojpuri entertainment channel Enterr10 Rangeela is all set to launch Ramayana from 19 October 2020. The channel is bringing the Bhojpuri version of the mythological epic starring Gurmeet Choudhary and Debina Bonnerjee in lead roles. This dubbed mythological series depicts the story of Lord Ram’s exile of 14 years along with Goddess Sita and Lakshman.   Commenting on the show, Arpit Machhar, Head of Marketing, Enterr10 Television Network said, “We want to familiarize Ramayan and its iconic characters to our viewers in the dialect they’re comfortable with. Ramayana is one of the most well received shows for our network and we are sure that its Bhojpuri dubbed version will also garner the similar amount of love from our audience based in UP, Bihar & Jharkhand”.      Interestingly the Bhojpuri hinterlands of today were once the backdrop of Ramayana. Bihar & Uttar Pradesh are as old as civilisation itself. It’s the same ancient land where the mythological King Janaka of Videha, and Ramayan famed Maharshi Valmiki, Lord Ram and Goddess Sita resided.    A story, a saga and ancient India’s oldest and most revered magnum opus - Ramayana is all set to create its magic starting October 19, every Monday to Friday at 8 pm only on Enterr10 Rangeela.  
MTV India urges youth to give the gift of life through MTV ORGAN Daan in partnership with ORGAN India
Oct 16 2020 By Admin
  Not all superheroes wear capes; some choose to become organ donors instead and make a difference. Yet, in India, less than one in every ten lakh people donate their organs after death. In a nation of 1.3 billion, our Deceased Organ Donation rate stands at 0.52 per million population today, plagued by abysmally low participation, myths and limited awareness. It’s time to trigger a change and in a way that MTV aces at. India’s No 1 Youth Entertainment Brand along with its knowledge partner ORGAN India, an initiative of the NGO Parashar Foundation, has launched an action oriented campaign,  MTV ORGAN Daan – Your One Time Pass (OTP) to Heaven, to add a unique twist to the gift of life. With a fine blend of quirk and impact, this campaign aims to drive awareness about organ shortage in India and encourage people to sign-up to be organ donors after they are gone.   Speaking about the campaign, Navin Shenoy, Head of Marketing – Youth, Music and English Entertainment, Viacom18 said, “As a brand, we’ve always believed that youth will lead change in our society. According to MTV Insight Studio’s research, 81% of young Indians have actively started supporting cause-led initiatives. So, they have started turning armchair activism into actual action. Whether it is through our brand campaigns or original programming, we believe that the soft power of media can be a catalyst to this change.” He further added, “With MTV ORGAN Daan, we aim to drive a conversation around the need for organ donation and primarily encourage youth to register as donors.”   “We are thrilled to be a part of the MTV ORGAN Daan Campaign” says Anika Parashar, Chairperson, Parashar Foundation. “We have seen the miracle of organ donation in our family. My mother, Former Chairperson, Late. Ms. Kirti Parashar, received a life-saving heart transplant that gave her 5 more years with us. It was possible only because someone donated their organs upon their death, and saved so many lives, including my mother’s, and we are truly grateful for that.” Sunayana Singh, CEO, ORGAN India said that “We have made it our mission to sensitize the public about deceased organ donation. We believe that MTV ORGAN Daan campaign is the perfect way to inspire the youth of this country to leave a legacy that spans many lives, and that too in a way that appeals to them.”         Bollywood actor Arjun Mathur who came on board to echo the need for awareness amongst masses, said “Organ Donation is a cause I feel strongly about for I have seen its impact quite closely. Despite the deluge of information available on this issue and the alarming data, there is a long road ahead till we rise up as a society and pledge to make a difference. I am glad to associate with MTV ORGAN Daan and with ORGAN India for a need of the hour initiative that aims to evoke awareness around organ donation in India and urge the youth to come forward and participate. As a part of this campaign, I am happy to catalyse this change and focus on the need for the most valuable gift of life.”     Launched  during the Daan Utsav, i.e. the Joy of Giving Week (2nd Oct-8th Oct), MTV ORGAN Daan will be an on-going initiative that aims to catalyse the youth around the most honorable form of ‘Daan’- the gift of life. With a strong meld of humour and quirk at its core, MTV has curated this campaign around the prevalent Indian belief that ‘Punya/Good deeds are a gateway to Heaven’ and Organ Donation can surely help one reserve a spot up there. This call to action thererby aims to encourage sign ups as organ donors.   Starting off with the campaign, MTV put out a series of interactive social media posts to debunk existing myths around organ donation along with an insightful infographic that reflected  the enormity of the issue in India. From the right age of donating to the different organs one can donate and the protocols involved, MTV rode on innovative messaging, memes, comic strips and out of home branding to cater to the limited attention span of today’s youth urging them to come out in large numbers and support this cause.   As a central messaging tool, two brand film that depicts the campaign idea of One Time Pass to Heaven has also been created. The film delivers the message of ‘Organ Daan’, ensuring a mass appeal in the ‘classic’ MTV way. In addition to being promoted on MTV India’s social handles, the films will also be aired across channels in the Youth, Music and English Entertainment cluster of Viacom18. With this campaign, MTV and ORGAN India eventually aim to trigger sign ups on  www.mtvorgandaan.com , urging Indians to become Organ donors. On signing up, an auto-triggered personalized ‘One Time Pass to Heaven’ will be available to the participant to share on their personal social media handles as a proud Organ Donor. This will eventually be followed by the actual organ donor card.   Official Data suggests that One Organ Donor can save up to 8 lives.* That’s the power of this precious gift of life. Imagine what we can achieve if majority of us choose to do the same. So, without further ado, pledge to make a difference, stand out and get your heaven ka One Time Pass (OTP) with MTV ORGAN Daan!!

OTT

MX Player wins big at the 2020 Asian Academy Creative Awards
Oct 23 2020 By Admin
  MX Player, which has become India’s leading entertainment streaming platform, has been wowing viewers with their diverse slate of engaging MX Originals and the brand continues its winning streak at the 2020 Asian Academy Creative Awards. The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. The streaming giant recorded two victories this season at the award ceremony – the prestigious Best Original Program by OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Program Awards was bagged by its larger than life music reality chat show - Times of Music. Commenting on the win, Gautam Talwar, Chief Content Officer - MX Player said, “The passion for creating differentiated content is what drives us at MX, and we are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.  Recognitions like these continue to strengthen our belief in what we’re doing and compels us to think out of the box and do better with every other endeavour.”   In less than two years, MX Player has emerged as a force to reckon with and integrates all forms of entertainment on one platform – including video playback, streaming video, music and gaming.  It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. 
ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY
Voot delights customers with Shemaroo’s extensive offerings in Marathi & Hindi
Oct 19 2020 By Admin
   VOOT, India’s leading streaming platform, has been relentlessly driving digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diversified audience. Taking these efforts, a notch higher, VOOT has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of VOOT. The association will further strengthen VOOT’s current content portfolio and provide unlimited entertainment to its viewers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and Romance. In addition to this, viewers will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain VOOT users by offering highly rated Marathi movies. Commenting on the partnership Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”  Sharing his thoughts on the partnership, Mr. Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd said, “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions.  Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.” VOOT has been keeping the country’s spirits high during these challenging times through various partnerships. This association with Shemaroo will further strengthen the current offerings and bring a wider range of content for its viewers.  
MX TakaTak launches Fame House, wherein leading Indian Influencers are put under one roof to collab and create content
Oct 18 2020 By Admin
    MX TakaTak is the new home for content creators across the country, with over 6mn digital influencers as a part of its growing community. Building on their commitment of nurturing the immense talent of digital enthusiasts who wish to make this their career choice - MX TakaTak has announced the first edition of MX TakaTak Fame House, a one-of-a-kind experience wherein15leading Indian influencers are put under one roof, in an exotic location and given an invite only opportunity to reach millions of new fans, daily.   The influencers who have been picked for the maiden edition include some of the biggest names like Nisha Gurgain, Lucky Dancer Lucky, Ashika Bhatia, Amulya Rattan, Ayush Yadav and Rush Twins to name a few.   In a 7-day lockdown starting from 19th - 25th October in Goa, MX TakaTak Fame House is the perfect occasion for these influencers to create, collab and chill with each of them getting professional guidance to turn their ideas into reality – be it hair, makeup, styling, cameras, equipment, or location. Each day will see a new theme with multiple tasks and all they need to do is innovate, create new content and see their following scale new heights – all the while having fun, of course!   On this initiative, Karan Bedi, CEO, MX Player said, “Our aim has always been to bring alive the dream of fame, fandom and eventual fortune for our TakaTak family and with this edition of Fame House, we want to give them all the right tools to make it big. The concept is to create an easy-going, collaborative but exciting environment by bringing together an exclusive set of digital creators and giving them opportunities to bring out the best in them. We are looking forward to seeing some fantastic videos that each of them creates from the MX TakaTak Fame House.”   Speaking about the unique concept, influencer Nisha Gurgain said, “Most of us have always aspired to be a star and with the Fame House, MX TakaTak is bringing us one step closer to our dream by hosting us in Goa and ensuring we are given every assistance to create some great content.”   Influencer Lucky Dancer further added saying, “I think events like this challenge us to think outside the box and work on fresh concepts that can draw in more fans. I’m really looking forward to staying in the Fame House and creating videos that can go viral.”   Keep an eye out for all the trends from MX TakaTak Fame House between 19th to 25thOctober.   Download MX TakaTak Now:https://bit.ly/MXTakaTakApp