May 23 2022
Dentsu Webchutney Bengaluru and FCB India Delhi were among the select group of Special Awards winners tonight at The One Show 2022 awards ceremony in New York.
Dentsu Webchutney was awarded Best of Discipline in Radio & Audio for “The Unfiltered History Tour” on behalf of VICE World News. Coupled with wins announced yesterday, the agency won a total of seven Gold Pencils, nine Silver, two Bronze, and three Merits for the work.
The other Special Award of the night for India was a One Show Fusion Pencil win by FCB India, working with FCB Chicago for “The Nominate Me Selfie” on behalf of The Times Of India and Political Shakti. The Fusion Pencil is the industry’s first global award to recognize great work that best incorporates DEI principles and underrepresented groups in both the creative content of the work and the team that made it.
This year’s top One Show honors, based upon cumulative scores for Pencils and Merits won across all disciplines, are:
Leo Burnett Chicago was awarded Best of Show and three Best of Disciplines for “The Lost Class” on behalf of Change the Ref.
The One Show 2022 Best of Discipline winners:
The One Show 20221 Special Awards
The One Show CMO Pencil recognizes the brand-side marketer behind the world’s single most impactful idea on a brand’s business from the past year. For the first time in the history of this special award, The One Show honored co-winners at the brand.
Lorraine Twohill, CMO at Google, received the award along with Florian Koenigsberger, Image Equity Lead, Google, for “Real Tone”, a collection of technical improvements to the Pixel 6 camera and Google Photos that more accurately and beautifully highlight the nuances of all skin tones. The exception made this year to include Koenigsberger as a co-winner is in recognition of the critical role he played in making this innovative and important technology a reality.
The prestigious One Show 2022 Penta Pencil, awarded to the agency and brand who together have created outstanding creative work for the last five years, was presented to Ogilvy UK and Dove.
The One Show Green Pencil, recognizing the most environmentally conscious creative work for the year, was awarded to:
The One Show Sustainable Development Goals (SDG) Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands for work that betters the world and contributes to securing a sustainable future for all, went to
In addition to the Fusion Pencil won by FCB India, two others were awarded:
The One Show Cultural Driver Gold Pencil, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design, was won by McCann Paris Neuilly-sur-Seine with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine, “The Bread Exam” for Spinneys and the Lebanese Breast Cancer Foundation
All One Show 2022 Gold, Silver, Bronze and merit winners were announced yesterday.
Globally, Leo Burnett Chicago capped off a hugely successful year tonight at The One Show 2022, picking up Best of Show, three Best of Disciplines and 20 Gold Pencils for Change the Ref “The Lost Class”. The work was the most awarded entry at The One Show 2022, winning 20 Gold Pencils, four Silver, five Bronze and seven Merits. Hungry Man Los Angeles took home one of the Silvers and Merits for the work.
McCann Paris Neuilly-sur-Seine picked up nine Gold Pencils, all for “The Bread Exam” for Spinneys and the Lebanese Breast Cancer Foundation. Africa São Paulo won eight Golds, including four each for House of Lapland “Salla 2032” and Folha de S.Paulo Newspaper “The Most Valuable News”.
A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 193 Gold Pencils, 163 Silver, 233 Bronze and 1,022 Merits.
The One Show 20221 Global, Regional and Country Creative Rankings will be announced on May 23.
Creative Week 2022 sponsors include Shutterstock and Verizon.
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