DViO Digital to drive Eros Group’s omnichannel strategies and plans in MENA region

Dec 03 2020

 

Following a multi-agency pitch, Eros Group, one of the largest distributors and retailers of world-renowned electronics brands have awarded DViO Digital, an independent, fully integrated creative and tech-led digital services company to drive their omnichannel strategies and plans in the MENA region. Eros Group has been aggressively pursuing the online business channels including their own e-commerce site as much as reinforcing the brand presence in the leading market places. They handle 14 Eros retail and brand stores along with distribution brands Hitachi, TCL, Midea and recently added Amazfit, Ariston to their portfolio.

The mandate won by DViO Digital will focus on digital-first creative and content, performance marketing, social commerce, search marketing, and tech-driven solutions to drive business growth across all channels.

 

Speaking on the win, Sowmya Iyer, founder & CEO, DViO Digital said, “DViO’s partnership with Eros is an exciting addition to our distinct mix of retail brands in our portfolio who have renewed their commitment to become a truly omnichannel player. This win underscores the high level of talent and expertise offered by our team and we look forward to our fruitful relationship with this reputed Group.”

 

On this occasion, Deepak Babani, Executive Vice-Chairman, Eros Group said, “We are delighted to partner with DViO Digital, and look forward to working closely with them to drive our online business at a very significant and crucial time for the brand. We have some aggressive growth plans in the coming year and believe we have a marketing partner strong in creative as well as technology who understands our business and purpose and helps us achieve them.”


Trending in agencies

Brands

Manforce Condoms Moment Marketing Post on Ind Vs Aus
Jan 16 2021 By Admin
  Manforce Condom, largest selling condom brand has once again come up with a moment post on #IndVsAus.   The moment post is conceptualized by Grapes Digital, this moment post.   Please find below the link to the official Instagram page of Manforce Condoms.   Instagram - https://www.instagram.com/p/CJ5zCGeFdH6/?igshid=aeqgnq2x3agp   Experience longer innings and never get out with Manforce Condoms. #INDvsAUS #INDvAUS #teamindia???????? #indiavsaustralia #manforce #condoms   The post has got 1k likes in 10mins on Instagram
Overall victory for Honda and Kevin Benavides at the 2021 Dakar Rally
Jan 16 2021 By Admin
   The final stage of the 2021 Dakar Rally delivered the outright race win to Monster Energy Honda Team. Kevin Benavides claimed the triumph after twelve gruelling stages. Ricky Brabec accompanied him on the podium in second place.   It was an intense, yet intriguing 202-kilometre special stage, which brought down the curtain on the Dakar Rally on the shores of the Red Sea. And it could not have been a happier one for the elated Monster Energy Honda Team riders: we have won the 2021 Rally Dakar!     Kevin Benavides has clinched the 2021 Dakar crown with team-mate Ricky Brabec finishing runner-up. This marks a first title for the Argentinean Monster Energy Honda Team rider and, once again, a historic result for Honda, who dominated throughout the 2021 Dakar. Over twelve tough days, Monster Energy Honda Team commanded the rally, accomplishing the final mission for a second successive year.
ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey
Jan 16 2021 By Admin
With an aim to determine the mood of the people after a topsy-turvy year, ABP News, along with research partner CVoter has conducted a sentiment analysis through a special ‘Desh Ka Mood’ survey. This survey aims to provide a clearer picture of the current political climate of India and what to expect in the near future as 2021 gets underway. The mood of the nation suggests that if elections were to be held during this time, NDA would form the government again, with 58% of the people in its favor, whereas only 28% of the people would support UPA.   The survey also revealed that PM Modi is a top choice amongst the people as the Prime Minister of India with 55% votes, whereas only 11% are in favor of Rahul Gandhi. 10% were unsure about their choice.   In terms of the government’s performance, two-third of the people have expressed satisfaction with the central government’s efforts in combating COVID-19 in India. As per public opinion, Prime Minister Narendra Modi has proved his mettle and gained the nation’s trust in dealing with the implications and pervasiveness of COVID-19. 79% of the people believe that the government has tackled with COVID-19 situation efficiently.   On the other hand, 52% of people have said that the Modi government has been ineffective in handling the farmers’ protests.   When asked to choose between Prime Minister Narendra Modi and Congress Leader, Rahul Gandhi as their preferred leader, PM Modi notched an all India nett approval of 34%. Rahul Gandhi has emerged as a more popular leader over PM Modi in three states - Punjab, Kerala and Tamil Nadu. PM Modi, on the other hand, is the most popular leader in Odisha, Himachal Pradesh, and Northeast. According to the survey, the Chief minister of Odisha, Naveen Patnaik is the most popular CM in the country followed by Arvind Kejriwal in Delhi and Jagan Reddy in Andhra Pradesh. The methodology of the ABP-CVoter survey is as follows:   Tracker Sample Size: 30000+ MOTN Fieldwork: Last 12 Weeks Sample spread: All 543 Lok Sabha seats across all states MoE: +/- 3% at macro level and +/- 5% at micro level
Mitron pays homage to Indian armed forces on Army Day: Releases reprise version of ‘Kadam Kadam Badhaye Ja’ as part of #Netaji125 campaign
Jan 16 2021 By Admin
      To celebrate Army Day today, leading short-format video app Mitron, released a reprise version of ‘Kadam Kadam Badhaye Ja’, the regimental quick march of Subhash Chandra Bose’s Indian National Army (INA). Taking inspiration from the rousing original composition in 1942, the new version pays tribute to the selfless bravery demonstrated by the Indian Army and all the great individuals who sacrificed their lives for India’s freedom. YouTube link - https://youtu.be/9KSDN0NquW0     The reprise version is played on the background of momentous dates and key timeline of Netaji’s journey for an Independent India. The song aims to evoke patriotic emotions amongst Indians. This reprise version was created in-house by the immensely talented Psybee, who is responsible for all the amazing music produced by Mitron. The song is already being used by Mitron users to create a host of interesting videos as part of #Netaji125 campaign. Commenting on the release of the song, Shivank Agarwal, CEO and Co-founder, Mitron said: “The Indian Army is a way of life, it is an emotion, a living chronicle of times, events, and incidents. This Army Day let us remember the fallen with deep gratitude & salute those who have served and still serve, putting nation before self.” Further adds, “Today as we commemorate our armed forces, Mitron is here with a reprise version of ‘Kadam Kadam Badhaye Ja’ by Netaji’s soldiers. This is our small tribute to all the men & women in uniform and all the sacrifices they have made.” The ongoing campaign initiated on January 10 to mark the commencement of Netaji Subhash Chandra Bose’s 125th birth anniversary celebrations will conclude on January 26, Republic Day 2021. Mitron’s version of the popular tune is available across major streaming platforms such as Spotify, Amazon Music and Apple Music amongst others. Amazon Music- https://music.amazon.in/albums/B08S75JC4X?ref=dm_sh_a6KsccvahfRes0ri72HMQq6bQ Spotify-  https://open.spotify.com/track/08K65Ubv80AOsq2jVJwYDI?si=hrdnAg0STxqTnIEFe2p_yw Apple Music- https://music.apple.com/us/album/kadam-kadam-reprised-single/1547602570

Digital

Manforce Condoms Moment Marketing Post on Ind Vs Aus
Jan 16 2021 By Admin
  Manforce Condom, largest selling condom brand has once again come up with a moment post on #IndVsAus.   The moment post is conceptualized by Grapes Digital, this moment post.   Please find below the link to the official Instagram page of Manforce Condoms.   Instagram - https://www.instagram.com/p/CJ5zCGeFdH6/?igshid=aeqgnq2x3agp   Experience longer innings and never get out with Manforce Condoms. #INDvsAUS #INDvAUS #teamindia???????? #indiavsaustralia #manforce #condoms   The post has got 1k likes in 10mins on Instagram
Overall victory for Honda and Kevin Benavides at the 2021 Dakar Rally
Jan 16 2021 By Admin
   The final stage of the 2021 Dakar Rally delivered the outright race win to Monster Energy Honda Team. Kevin Benavides claimed the triumph after twelve gruelling stages. Ricky Brabec accompanied him on the podium in second place.   It was an intense, yet intriguing 202-kilometre special stage, which brought down the curtain on the Dakar Rally on the shores of the Red Sea. And it could not have been a happier one for the elated Monster Energy Honda Team riders: we have won the 2021 Rally Dakar!     Kevin Benavides has clinched the 2021 Dakar crown with team-mate Ricky Brabec finishing runner-up. This marks a first title for the Argentinean Monster Energy Honda Team rider and, once again, a historic result for Honda, who dominated throughout the 2021 Dakar. Over twelve tough days, Monster Energy Honda Team commanded the rally, accomplishing the final mission for a second successive year.
ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey
Jan 16 2021 By Admin
With an aim to determine the mood of the people after a topsy-turvy year, ABP News, along with research partner CVoter has conducted a sentiment analysis through a special ‘Desh Ka Mood’ survey. This survey aims to provide a clearer picture of the current political climate of India and what to expect in the near future as 2021 gets underway. The mood of the nation suggests that if elections were to be held during this time, NDA would form the government again, with 58% of the people in its favor, whereas only 28% of the people would support UPA.   The survey also revealed that PM Modi is a top choice amongst the people as the Prime Minister of India with 55% votes, whereas only 11% are in favor of Rahul Gandhi. 10% were unsure about their choice.   In terms of the government’s performance, two-third of the people have expressed satisfaction with the central government’s efforts in combating COVID-19 in India. As per public opinion, Prime Minister Narendra Modi has proved his mettle and gained the nation’s trust in dealing with the implications and pervasiveness of COVID-19. 79% of the people believe that the government has tackled with COVID-19 situation efficiently.   On the other hand, 52% of people have said that the Modi government has been ineffective in handling the farmers’ protests.   When asked to choose between Prime Minister Narendra Modi and Congress Leader, Rahul Gandhi as their preferred leader, PM Modi notched an all India nett approval of 34%. Rahul Gandhi has emerged as a more popular leader over PM Modi in three states - Punjab, Kerala and Tamil Nadu. PM Modi, on the other hand, is the most popular leader in Odisha, Himachal Pradesh, and Northeast. According to the survey, the Chief minister of Odisha, Naveen Patnaik is the most popular CM in the country followed by Arvind Kejriwal in Delhi and Jagan Reddy in Andhra Pradesh. The methodology of the ABP-CVoter survey is as follows:   Tracker Sample Size: 30000+ MOTN Fieldwork: Last 12 Weeks Sample spread: All 543 Lok Sabha seats across all states MoE: +/- 3% at macro level and +/- 5% at micro level
Mitron pays homage to Indian armed forces on Army Day: Releases reprise version of ‘Kadam Kadam Badhaye Ja’ as part of #Netaji125 campaign
Jan 16 2021 By Admin
      To celebrate Army Day today, leading short-format video app Mitron, released a reprise version of ‘Kadam Kadam Badhaye Ja’, the regimental quick march of Subhash Chandra Bose’s Indian National Army (INA). Taking inspiration from the rousing original composition in 1942, the new version pays tribute to the selfless bravery demonstrated by the Indian Army and all the great individuals who sacrificed their lives for India’s freedom. YouTube link - https://youtu.be/9KSDN0NquW0     The reprise version is played on the background of momentous dates and key timeline of Netaji’s journey for an Independent India. The song aims to evoke patriotic emotions amongst Indians. This reprise version was created in-house by the immensely talented Psybee, who is responsible for all the amazing music produced by Mitron. The song is already being used by Mitron users to create a host of interesting videos as part of #Netaji125 campaign. Commenting on the release of the song, Shivank Agarwal, CEO and Co-founder, Mitron said: “The Indian Army is a way of life, it is an emotion, a living chronicle of times, events, and incidents. This Army Day let us remember the fallen with deep gratitude & salute those who have served and still serve, putting nation before self.” Further adds, “Today as we commemorate our armed forces, Mitron is here with a reprise version of ‘Kadam Kadam Badhaye Ja’ by Netaji’s soldiers. This is our small tribute to all the men & women in uniform and all the sacrifices they have made.” The ongoing campaign initiated on January 10 to mark the commencement of Netaji Subhash Chandra Bose’s 125th birth anniversary celebrations will conclude on January 26, Republic Day 2021. Mitron’s version of the popular tune is available across major streaming platforms such as Spotify, Amazon Music and Apple Music amongst others. Amazon Music- https://music.amazon.in/albums/B08S75JC4X?ref=dm_sh_a6KsccvahfRes0ri72HMQq6bQ Spotify-  https://open.spotify.com/track/08K65Ubv80AOsq2jVJwYDI?si=hrdnAg0STxqTnIEFe2p_yw Apple Music- https://music.apple.com/us/album/kadam-kadam-reprised-single/1547602570

News

Manforce Condoms Moment Marketing Post on Ind Vs Aus
Jan 16 2021 By Admin
  Manforce Condom, largest selling condom brand has once again come up with a moment post on #IndVsAus.   The moment post is conceptualized by Grapes Digital, this moment post.   Please find below the link to the official Instagram page of Manforce Condoms.   Instagram - https://www.instagram.com/p/CJ5zCGeFdH6/?igshid=aeqgnq2x3agp   Experience longer innings and never get out with Manforce Condoms. #INDvsAUS #INDvAUS #teamindia???????? #indiavsaustralia #manforce #condoms   The post has got 1k likes in 10mins on Instagram
Overall victory for Honda and Kevin Benavides at the 2021 Dakar Rally
Jan 16 2021 By Admin
   The final stage of the 2021 Dakar Rally delivered the outright race win to Monster Energy Honda Team. Kevin Benavides claimed the triumph after twelve gruelling stages. Ricky Brabec accompanied him on the podium in second place.   It was an intense, yet intriguing 202-kilometre special stage, which brought down the curtain on the Dakar Rally on the shores of the Red Sea. And it could not have been a happier one for the elated Monster Energy Honda Team riders: we have won the 2021 Rally Dakar!     Kevin Benavides has clinched the 2021 Dakar crown with team-mate Ricky Brabec finishing runner-up. This marks a first title for the Argentinean Monster Energy Honda Team rider and, once again, a historic result for Honda, who dominated throughout the 2021 Dakar. Over twelve tough days, Monster Energy Honda Team commanded the rally, accomplishing the final mission for a second successive year.
ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey
Jan 16 2021 By Admin
With an aim to determine the mood of the people after a topsy-turvy year, ABP News, along with research partner CVoter has conducted a sentiment analysis through a special ‘Desh Ka Mood’ survey. This survey aims to provide a clearer picture of the current political climate of India and what to expect in the near future as 2021 gets underway. The mood of the nation suggests that if elections were to be held during this time, NDA would form the government again, with 58% of the people in its favor, whereas only 28% of the people would support UPA.   The survey also revealed that PM Modi is a top choice amongst the people as the Prime Minister of India with 55% votes, whereas only 11% are in favor of Rahul Gandhi. 10% were unsure about their choice.   In terms of the government’s performance, two-third of the people have expressed satisfaction with the central government’s efforts in combating COVID-19 in India. As per public opinion, Prime Minister Narendra Modi has proved his mettle and gained the nation’s trust in dealing with the implications and pervasiveness of COVID-19. 79% of the people believe that the government has tackled with COVID-19 situation efficiently.   On the other hand, 52% of people have said that the Modi government has been ineffective in handling the farmers’ protests.   When asked to choose between Prime Minister Narendra Modi and Congress Leader, Rahul Gandhi as their preferred leader, PM Modi notched an all India nett approval of 34%. Rahul Gandhi has emerged as a more popular leader over PM Modi in three states - Punjab, Kerala and Tamil Nadu. PM Modi, on the other hand, is the most popular leader in Odisha, Himachal Pradesh, and Northeast. According to the survey, the Chief minister of Odisha, Naveen Patnaik is the most popular CM in the country followed by Arvind Kejriwal in Delhi and Jagan Reddy in Andhra Pradesh. The methodology of the ABP-CVoter survey is as follows:   Tracker Sample Size: 30000+ MOTN Fieldwork: Last 12 Weeks Sample spread: All 543 Lok Sabha seats across all states MoE: +/- 3% at macro level and +/- 5% at micro level
Mitron pays homage to Indian armed forces on Army Day: Releases reprise version of ‘Kadam Kadam Badhaye Ja’ as part of #Netaji125 campaign
Jan 16 2021 By Admin
      To celebrate Army Day today, leading short-format video app Mitron, released a reprise version of ‘Kadam Kadam Badhaye Ja’, the regimental quick march of Subhash Chandra Bose’s Indian National Army (INA). Taking inspiration from the rousing original composition in 1942, the new version pays tribute to the selfless bravery demonstrated by the Indian Army and all the great individuals who sacrificed their lives for India’s freedom. YouTube link - https://youtu.be/9KSDN0NquW0     The reprise version is played on the background of momentous dates and key timeline of Netaji’s journey for an Independent India. The song aims to evoke patriotic emotions amongst Indians. This reprise version was created in-house by the immensely talented Psybee, who is responsible for all the amazing music produced by Mitron. The song is already being used by Mitron users to create a host of interesting videos as part of #Netaji125 campaign. Commenting on the release of the song, Shivank Agarwal, CEO and Co-founder, Mitron said: “The Indian Army is a way of life, it is an emotion, a living chronicle of times, events, and incidents. This Army Day let us remember the fallen with deep gratitude & salute those who have served and still serve, putting nation before self.” Further adds, “Today as we commemorate our armed forces, Mitron is here with a reprise version of ‘Kadam Kadam Badhaye Ja’ by Netaji’s soldiers. This is our small tribute to all the men & women in uniform and all the sacrifices they have made.” The ongoing campaign initiated on January 10 to mark the commencement of Netaji Subhash Chandra Bose’s 125th birth anniversary celebrations will conclude on January 26, Republic Day 2021. Mitron’s version of the popular tune is available across major streaming platforms such as Spotify, Amazon Music and Apple Music amongst others. Amazon Music- https://music.amazon.in/albums/B08S75JC4X?ref=dm_sh_a6KsccvahfRes0ri72HMQq6bQ Spotify-  https://open.spotify.com/track/08K65Ubv80AOsq2jVJwYDI?si=hrdnAg0STxqTnIEFe2p_yw Apple Music- https://music.apple.com/us/album/kadam-kadam-reprised-single/1547602570

Social Media

Bumble Unveils how single Indians are looking to date in 2021
Jan 16 2021 By Admin
    Bumble, the women-first social networking app, reveals how single Indians are planning on dating in 2021 now that India has unlocked and lifted restrictions across states.   Virtual dating is the new norm in India: Bumble’s recent nationwide survey found that after connecting with people virtually, 83% of single Indians are comfortable to meet up with their connections in-person. The study also reveals that 40% of single Indians will opt for virtual dating in 2021.   Indians now going on pre-dates more than ever: Single Indians now go on ‘pre-dates’ where they explore virtual dating for the first time and use video dates to get to know one another before meeting in-person. Bumble’s internal research found out that 78% of single Indians feel the need to build trust before meeting in-person, which has given rise to ‘slow dating’ that means people are taking more time to get to know each other better.   Ideal first IRL dates in 2021: For those who are meeting in person, the pandemic has changed the way they approach dating with a majority (47%) preferring more low-key first IRL dates as staying indoors (at their home, their partner’s or a friend’s place) is the top choice for first in-person dates. Once comfortable to step out, going on a long drive remains a favourite among single Indians (43%) along with meeting at a local cafe/tea shop. Dinner dates at a restaurant (41%) is the next favourite for a great first IRL date choice.   Dating choices and preferences: When it comes to making a connection online, education and career choices top the list of preferences that matter most to single Indians, followed by dating intentions. However, the top most deciding factor when meeting someone in-person is compatibility (23%).   Making boundaries and comfort levels clear: To help navigate new rules of dating in 2021, Bumble’s new badges give the Bumble community the opportunity to communicate what kind of dates people are looking for: virtual, socially-distanced, or socially-distanced with masks. This helps with the potentially awkward conversation by allowing the community to search for people who are dating in the same way as them. Globally, more than 1 million people have used Bumble's new feature on their profile. People who share what kind of dates they are comfortable with through Bumble’s new dating badges see a 43% increase in the average number of monthly matches than those who don’t.     Samarpita Samaddar, Bumble India PR Director, said: “Single Indians are now feeling a strong desire to build trust online before meeting in real life with virtual dating becoming the new norm in India. In fact, over 540 million messages have been sent on Bumble in India between January and November, 2020. We saw a 38% rise in the use of Video Chats and Voice Calls with people in India spending roughly 20 mins on average on video and voice calls.   As India continues to unlock, we’re seeing an emerging trend of people getting excited about the prospect of dating in real life again in 2021. At the same time, there’s still nervousness about what the future holds. We will continue to support our Bumble community in India to write their own stories and take charge of their dating journeys.”  
Creators slingshot to fame with Rizzle Series
Jan 06 2021 By Admin
  Rizzle creators are landing opportunities to star in series produced by popular media houses, making Rizzle an even more attractive platform for ambitious creators. Rizzle is India’s leading short series app - a genre that is defining the next evolution in short videos.    Rizzle recently partnered with RVCJ, a popular media house, for the production of bite-sized vertical series on the platform which will cast Rizzle creators. The partnership is focused on curating talent on Rizzle and propelling them to stardom via viral and entertaining short series. Rizzle Studios launched a few months ago and provides free acting and dancing classes to aspiring creators, elevating their content game. These creators then make next-level content on Rizzle, making it a great talent pool for production companies to find their stars.  The very first series, Love with Shayar, starring popular Rizzle creator Khyati Sharma, was released on December 22nd and is available for viewing on Rizzle. Speaking about the partnership with RVCJ Media, Ms. Vidya Narayanan from Rizzle shares, “Rizzle is a creator-first platform bringing the best in class tools to creators. With free classes and casting opportunities, Rizzle is proud to be making creator development its top priority. This association with RVCJ is a big step forward in creator opportunities and combined with the talent discovery that Rizzle provides, it is a win-win for all parties.” Power creator and lead actress of the “Love with Shayar” an RVCJ produced Rizzle series, @pyaarinari aka Khyati Sharma states: “I'm really happy to be a part of the Rizzle app and I extremely blessed with the opportunity they have provided me to work with RVCJ. I’ve always wanted to work with production teams and I am grateful for Rizzle for helping build my personality and connecting me to industry professionals. I am the lead actress in my own Rizzle series and not a cringe-worthy internet personality. Throughout my journey on Rizzle, I have learned many different things as well as gained industry exposure. It was an honor to work with the RVCJ team and I cannot thank the Rizzle team enough for all they have done to make this possible.   Aziz Khan of RVCJ says, “RVCJ is extremely proud to partner with Rizzle, India's best short videos platform. This association is extremely creator-centric and will pave the way for talent to receive the stardom they deserve. With Khyati Sharma's casting in 10 short series, including Love with Shayar, we hope to kickstart a whole new era for Rizzle creators to star in several entertaining and viral mini-series.   RVCJ has also released several exclusive popular series on Rizzle including Ludo Champion, Film Industry Audition, Acting Guru and Delhi- Mumbai Couples, all of which have generated a lot of buzz on the platform. Rizzle Series has been revolutionizing the short videos space with its signature vertical series that span for approximately 12 mins. These snackable series demonstrate the power and scale of user-generated series that are quickly becoming a revolution. This is the other side to the professionally produced series on Netflix and other OTT platforms. Along with that, Rizzle Studios brings free dancing and acting lessons to interested creators to upskill themselves online during the pandemic. Download Rizzle for more updates!
Short format video app MX TakaTak is launching a INR 1 Billion (Rs. 100 Crore) Creator Fund
Dec 29 2020 By Admin
  Having emerged as the number 1 short video platform in India, MX TakaTak has shown huge growth in terms of users, usage time and its large community of content creators amongst other metrics. MX TakaTak is proud to announce a new initiative for creators - the MX TakaTak Creator Fund to encourage India’s talented and innovative set of established and emerging creators to create engaging, impactful and inspiring content on the platform. The fund will deploy INR 1 billion (Rs. 100 crore) for creators. In a promise to support its existing creators as well as to encourage new creators with impactful content ideas, the fund is meant to help them use their creativity to build an exciting career. The MX TakaTak Creator Fund will support creators of all sizes and backgrounds, rewarding the passion and creativity they put into inspiring, engaging and entertaining the community on MX TakaTak.    The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories such as education, tech, sports, art, entertainment, fashion and makeup, travel & photography etc. Once selected in the MX TakaTak Creator Fund, the creators will receive regular rewards for their content based on various performance criteria such as uniqueness of their content, authenticity, views, engagement, followers etc. In addition, a select few aspiring creators with story ideas that make a social impact will receive a start-up fund to support the start of their journey on MX TakaTak. The guidelines of the fund will be available on https://mxtakatak.com/creator-fund.    Speaking about this development, Karan Bedi - CEO, MX Player said, “The MX TakaTak Creator Fund is a way to give back to millions of people who bring their ideas into videos as well as to inspire other digital enthusiasts. Millions of users upload videos daily on the MX TakaTak App. We were thrilled to see the amount of creativity and hard work that our users put into bringing their dreams alive and into a video. We hope that the creator fund will not only reward them but also inspire them to continue creating impactful content, build an inspiring digital career, and help give back to the society that we all benefit from.” He further added saying, “The short format video ecosystem is fast evolving and we’re delighted to have emerged as the market leaders in this category. Home to 70Mn Monthly Active Users and with over 10 Mn unique content creators, we are the preferred platform of choice for both the users and creators; we aim to further scale this in the new year.”   Through the MX TakaTak Creator Fund, creators will realize additional earnings to remain committed and connected to their audience, thereby creating great quality content.
Mitron bids adieu to 2020 with the launch of ‘Happy 2021’ campaign
Dec 28 2020 By Admin
  As part of the celebration of the coming year and to reflect on the year gone by, Mitron, the leading short format video app today unveils an exciting campaign titled ‘Happy 2021’. 2020 hasn’t been a kind year because of the pandemic but people sailed through it in their own innovative ways. The lockdown prompted people to find new ways of keeping themselves entertained while maintaining safety and social distancing. With the new year around the corner, it’s time for some cheer and celebration. Mitron promises to bring back the happy days with some unique and exciting contests for the users. With the intent of spreading joy and happiness, Mitron’s campaign #Happy2021 is a chance for users to showcase their talent through various in-app challenges. The campaign hosts three exciting contests with the hashtags #ByeBye2020, #20kiSeekh, and #1920kaFarak. The ‘Happy 2021’ campaign gets even more exciting with Mitron offering a cash prize over INR 10000/- Mitron will also feature the winning video and creator on official social media handles to further showcase their talent across the nation. 1. Put on your dancing shoes as #ByeBye2020 contest will have users perform the hook step or do a cover of the ‘ByeBye 2020’ song. From pandemic and worldwide lockdown to clapping & clanging utensils on the rooftop, 2020 has seen it all. #ByeBye2020 song from Mitron captures the exact emotions by reflecting on some of the iconic moments like Mahabharat series returning on Doorshan, to Sonu Sood helping thousands of migrant workers reach their home safely and MS Dhoni announcing his retirement from international cricket. The year that began on an emotional note also had its share of fun moments like ‘Oo Ma Go Turu Lob’ meme to Yashraj Mukhate’s ‘Biggini Shoot’ and ‘Rasoda Mein Kaun Tha’ mix. 2. We have learnt many new skills in the lockdown and #20kiSeekh gives an opportunity for creators to demonstrate any newly learnt skill acquired during this year such as cooking, fitness, creativity or even DIY skills. 3. For #1920kaFarak, participants are invited to create expectation v/s reality videos on their extreme moments highlighting 2019 v/s 2020. Commenting on the campaign, Nisha Pokhriyal, Vice President - Marketing, Mitron TV said: “2020 was an unprecedented and eventful year, which brought a multitude of challenges with it. With the beginning of 2021, we would like to celebrate the resilience shown by people in 2020 and say goodbye to the year in a fun, entertaining way. We invite one and all to unleash their creativity and share their experiences and perspective of 2020. We want to end this year on a high note by coming together to appreciate the talents of our users and to understand how they navigated their way in 2020.” The contest is live till 3rd January 2021. It is open to everyone who wants to showcase their ‘X’ factor to the nation. To participate, users have to download the Mitron TV app from the Android Play Store and the Apple Store and submit their videos with at least one hashtag #ByeBye2020, #20kiSeekh, and #1920KaFarak.  

PR

In a multi-agency bid, Enterprise Ireland retains Kaizzen as their PR Agency
Jan 15 2021 By Admin
    Kaizzen, India’s leading independent Public Relations & Digital Agency has won the PR mandate for Enterprise Ireland, post a multi-agency pitch. The mandate encompasses providing strategic communications support to Enterprise Ireland covering corporate reputation management, brand visibility, and crisis management; across media platforms. Enterprise Ireland is the government organization responsible for the development and growth of Irish enterprises in world markets. Enterprise Ireland also manages the Education in Ireland national brand under the authority of the Minister for Education and Skills. Thus, Kaizzen will also be managing the promotion of Irish Higher Education Institutions in the Indian market. On appointing the agency, Mr. Abhinav Bhatia, Director of Enterprise Ireland – India and South Asia cites, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and help us achieve our objective. What helped Kaizzen deliver an excellent pitch was the understanding of the sector and the account. Furthermore, having managed to amplify similar accounts with notable results certainly made Kaizzen a suitable agency for the brand. We believe that the strong team with expert backing from the leadership will help Enterprise Ireland seamlessly manage its media communications right from planning, strategizing to execution in the Indian market.” Mr. Abhinav Bhatia is responsible for managing Irish companies’ entry and expansion into the Indian market within a diverse range of sectors like education, life sciences, ICT, FinTech, etc. “We have worked with Kaizzen in the last term and are happy that the agency won our mandate again. Moreover, by handling communications for EI in the past, affirms my belief in their ability to deliver compelling results. We look forward to a fruitful association with team Kaizzen yet again,” he adds. Kaizzen’s dedicated team for Public Relations, as a part of the mandate, will be driving Enterprise Ireland’s media communications. Vineet Handa, CEO of Kaizzen eagerly exclaims, “Kaizzen has a long-standing relationship with Enterprise Ireland and has been working with them for the last 2 years. We are thankful to the management team at Enterprise Ireland for placing their trust in Kaizzen once more. Our team is excited at the opportunity of working collaboratively with the team at EI; to execute innovative, disruptive high-impact PR campaigns that positively impact the business.” With over 25 years of experience in Public Relations, Brand Communication, and Outreach, Vineet’s venture at Kaizzen aims at bringing a new dimension to the communications realms, thereby providing value to companies through this function. He further mentions, “Enterprise Ireland needs to be promoted in India to showcase the potential Ireland possesses. With the strong presence of the UK, USA, Australia, and the likes of it, the capability of a booming country like Ireland is overshadowed. We at Kaizzen will be magnifying the opportunities in Ireland in both trade and education sectors furthermore.” Over the years Kaizzen has built a diverse portfolio to serve clients in both National & International markets across verticals including, Education, Healthcare, Fintech, FMCG, Sports, Broadcasting, Market Research, Hospitality, Government organizations on National and International platforms. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and also awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.  
Teamwork Communications Group Celebrates 11th Milestone year in Communication and PR: Continues to grow in post Lockdown Period
Dec 17 2020 By Admin
     Leading media relations agency Teamwork Communications Group has marked its 11th milestone year, displaying stupendous growth in business and workforce despite a COVID induced economic slowdown. The healthcare specialist agency added over 50 new clients to its kitty this year covering not just healthcare business, but an overarching list of accounts from diverse industries. The Group also increased its workforce by 30% this year. Founded by media and PR specialists Kamal Narayan and Nikky Gupta in 2009, Teamwork Communications Group has over the past 11 years cemented its place in the industry as the only healthcare specialist communications agency. However, it has also successfully diversified its communications capability beyond healthcare to effectively service an array of clients including start-ups, corporates, education and lifestyle sectors.Keeping up with the needs of the time, the agency expanding beyond its traditional PR business by establishing a dedicated social and digital media division a few years back.The digital and social media division has also show remarkable growth in recent years. “It was a difficult year for the industry, yet we managed not only to retain a majority of our clients but also add a large number of new businesses. Together, our PR and digital media divisions added over 50 new clients to our business, bucking the reigning trend of economic slowdown. Interestingly, a large number of new clients came from healthcare, pharma, EdTech and other technology based sectors. A number of organizations chose to cut down their large advertising budgets and turn to low-cost and sustainable PR activities to ensure a continuity in their brand communications,” said Nikky Gupta, Co-founder & CEO , Teamwork Communications Group. Despite the challenges of a lockdown and remote working requirements, the organization also continued to augment its human resource, increasing its workforce by 30% this year. Almost all departments of the organizations including PR, digital solutions as well as content hired aggressively to meet the needs of a growing business. Some of the new clients that added to the Teamwork kitty this year include healthcare providers NOVA IVF Fertility Clinic, Regency Hospital, Ujala Cygnus Group of Hospitals and Max Ventilators; international aesthetics giant Alma Lasers; EdTechstartupBada Business;pharmaceutical major ENTOD Pharma; sustainability startup The Better Home and snacks major Bikano to name a few. The Group continues to serve its longstanding list of patrons along with new clients. “Opportunities in traditional media remained limited this year on account of closures of several newspaper supplements and editions as well as an overall news focus on COVID related developments. However, we reacted swiftly to this shift and devised overarching communication strategies for our clients that gave them visibility in both traditional and digital media along with cultivating thought leadership for them. Going forward, we are looking to expand our presence beyond our conventional stronghold regions of Delhi and Mumbai and have a wider presence in southern India,” added Nikky Gupta. Going forward, Teamwork Communications Group is looking to expand its presence beyond its conventional stronghold regions of Delhi and Mumbai and have a wider presence in southern India.
India’s Leading Ed-Tech firm Talentedge Awards its PR mandate to Kaizzen
Dec 14 2020 By Admin
  Kaizzen, India’s leading independent Public Relations and Digital Agency has won the PR mandate for the Ed-Tech firm Talentedge, the pioneers of ‘Live & Interactive’ digital learning in India. The mandate encompasses providing strategic communications support to Talentedge, covering corporate reputation management, brand visibility, and crisis management.   On Kaizzen’s appointment, Aditya Malik, CEO, and MD, Talentedge said, “We are pleased to appoint Kaizzen as our Public Relations Consultancy to communicate our vision and spearhead Talentedge in the arena of online education. We are confident that the team’s experience in managing similar mandates for other industry bodies and clients in the education, start-ups and ed-tech space helps them understand the technicalities of this sector and accordingly customize a communications strategy for us. We look forward to a fruitful association with team Kaizzen.”   The Ed-Tech firm offers digital courses through live classroom sessions giving students a chance to interact with renowned faculty as well as with each other during the classes. The brand’s distinct interactive technology solutions, cloud campus, world-class learning pedagogy, social collaborative learning, assessment, and analytics allow students to get an unparalleled learning experience, anytime and anywhere. Talentedge also enables working professionals to achieve what they aim for and open up various avenues.   Commenting on the development, Mr. Vineet Handa, CEO, Kaizzen, added, “We are thankful to the management team at Talentedge for placing their trust in Kaizzen. We are excited about the opportunity to execute innovative, disruptive and high-impact PR campaigns that positively impact the business. Over the past twelve years, Kaizzen has established itself as a leading multi-practice and full-service PR and Digital Media Agency. Education and Ed-Tech is one of our strongest practice areas, and we are confident we will be able to grow the brand further.”   With the current win with Talentedge, Kaizzen’s diverse portfolio of clients in the education sector has expanded. It already includes brands such as FICCI Arise, Education in Ireland, Sommet Education, Jaipuria Group of Educational Institutions, Heritage Schools, IDP Education, Speech and Debate India, Samarthya Teachers Training Research of Academy (STTAR) among others. Kaizzen has recently been ranked as the 7th Fastest-Growing PR Agency globally in the Provoke Global PR Agency Rankings and awarded ‘Specialist Consultancy of the Year’ at IPRCCA 2019.
Fashion styling & sourcing go digital!
Dec 01 2020 By Admin
  Peepul Consulting, one of India’s premier, fashion PR & Brand Marketing agencies is pleased to announce the virtual launch of ‘Peepul Style’, the jewel in its crown. Having set up the in-house fashion showroom a decade ago, Peepul pioneered the ‘sourcing and styling’ service offering in the field of fashion PR in India. With this launch, the agency becomes the first fashion agency in the country to extend its styling and sourcing services into the digital realm.   Launched as a brick-and-mortar form in 2010, Peepul Style was patterned along the lines of international showrooms that accompany brands to amplify their new collection launches and position fashion classics for top-of-mind recall. At that time, Peepul Consulting was the only agency in the country that offered showroom space and a dedicated showroom team – with a specialised skill-set and well-established stylist and influencer relationships – to their fashion clients. The idea was to create a fashion and lifestyle hub, bringing the best of Peepul’s clients to buyers, editors and the fashion elite.   Over the years many of Peepul’s clients like, Tarun Tahiliani, Good Earth, AMPM, Lecoanet Hemant, Swarovski, OSAA, Tribe by Amrapali, Raniwala 1881, Raw Mango, Manish Malhotra, H&M, Onitsuka Tiger, Meesha Scarf, Shriya Som, Hidesign, Deepa Gurnani, Swarovski and HRX, amongst others have reaped the benefits of the Peepul Style showroom.   Fast forward 10-years and Peepul Consulting has tweaked this concept to adapt to and keep in sync with the times we now live in. On November 30, 2020, the agency launched the virtual avatar of Peepul Style (www.peepul-style.myshopify.com).   While the mission remains similar – to continue to be the go-to place to find new collections, latest trends, that help facilitate clients’ sales cycles through strong relationships with buyers and stylists – the venue is now online!   Speaking on the launch of the virtual showroom, Srimoyi Bhattacharya – Founder & Managing Director, Peepul Consulting says, “Sourcing for editorial shoots, for celebrity dressing and fashion influencers, is extremely important to our business as this part of our work drives direct sales for our clients. And now, with people wanting to dress up for online meetings and other digital interactions, we decided that the time to pivot to new realities was now. This was the main driving force behind setting up an automated online virtual sourcing showroom.”   Geographically agnostic and building on the foundation of its brick-and-mortar predecessor, Peepul’s virtual showroom aims to offer maximum flexibility and wide regional reach that clients will benefit from. Now, there is absolutely no need to stock an inventory of physical samples and clients can directly visualise complete transparency in terms of stock management and reporting. This is sure to be a boon to smaller home-grown brands and designers, whose nature of work does not allow for surfeit stocks by way of press samples.   Additionally, the model is relevant beyond ‘traditional’ fashion PR mandates and will allow the agency to offer a host of other B2C services, including online pop-ups, trunk shows, and the like in the course of the next 12-18 months.   Supported by the Shopify platform the virtual Peepul Style showroom, is super user-friendly is easily accessible with a few clicks and features all of the agency’s fashion and accessories brands that are available for sourcing inquiries