Glad U Came bags PR Mandate for RichFeel

May 07 2021

 

Glad U Came, India’s fastest growing and award-winning PR and Influencer Marketing agency has won the PR mandate for RichFeel, world’s largest skincare and haircare solutions network. The Mumbai-based PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement.

 

Extremely dedicated and committed towards creating an effective campaign for your brand, Glad U Came has emerged as one of the youngest and fastest growing PR firms of India. Agency’s PR-centric strategies ensure a boost in the brand’s visibility. Creating customized and results-driven services are the key components of Glad U Came. 

 

With a mission of helping people look young, live young and lead life young, RichFeel has ventured into personal care products ranging from hair care products like conditioners, masks, serums, shampoos, cleansers to skin care products like face creams and gels, scrubs, soaps, facial kits, toners etc. The brand provides 100% vegan, cruelty free natural beauty care products crafted by India’s leading Skin and Hair experts.

 

Commenting on the appointment, Dr.Apoorva and Dr.Sonal Shah, th+e founders of RichFeel said, “We have been named ‘India’s most Iconic Brand’ by the Economic Times for our contribution in the field of trichology and now we aim to do the same with our personal care products. We feel that our collaboration with Glad U Came will get us just where we need to be and we are looking forward to a great association.” 

 

On the partnership, Maddie Amrutkar, founder of Glad U Came said, “We are thrilled to be collaborating with RichFeel to promote their cruelty free, vegan personal care products and hope to achieve path-breaking results by implementing our integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.”

 

Websitehttps://www.gladucame.in/

 

Website https://www.instagram.com/richfeelpersonalcare/

 

https://www.products.richfeel.com/

 


Trending in agencies

Brands

DDB Group Germany is World’s Top-Ranked Agency In ADC 100th Annual Awards Global Creative Rankings
Jun 18 2021 By Admin
     After winning a number of highest honors in the historic ADC 100th Annual Awards, DDB Group Germany Berlin is the top-ranked agency in the world, according to the ADC 100th Annual Awards Global Creative Rankings released today by The One Club for Creativity.   DDB Group Germany was awarded the highly-coveted ADC Black Cube for Best of Show for “The Uncensored Library”, working with MediaMonks Hilversum and Blockworks London on behalf of Reporters Without Borders.  The work also received five Gold Cubes, one Bronze, a Best of Discipline win in Experiential Design and the ADC Designism Cube for the entry that best encourages positive societal and political change.    The ADC 100th Annual Awards Global Creative Rankings are determined by the cumulative point totals of eligible Cubes and Merits won. The rankings can be sorted and viewed by Agency, Client/Brand, Internal/In-House Agency, Production Company, Music & Sound Company, Network, Creative, Highest-Ranked Work, Country and Region using dropdown menus.      The complete rankings can be viewed here, highlights include:   ADC 100th Annual Awards Global Creative Ranking, Agency 1.  DDB Group Germany Berlin 2.  The New York Times Magazine New York 3.  BBDO Group Germany Düsseldorf 4.  The Bloc New York 5.  McCann New York 6.  Jones Knowles Ritchie New York 7.  BBDO New York 8.  Bruketa&Zinic&Grey Zagreb (tie) 8.  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 8.  Goodby Silverstein & Partners San Francisco (tie)   (Note: The New York Times Magazine is entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)   ADC 100th Annual Awards Global Creative Ranking, Highest Ranked Work 1.  “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks Hilversum and Blockworks London for Reporters Without Borders 2.  “Alone with Me” by Spotify In-House New York for Spotify 3.  “Moldy Whopper” by INGO Stockholm, DAVID Miami and Publicis Bucharest  for Burger King 4.  “True Name” by McCann New York with Hungry Man Productions Los Angeles and JSM Music New York for Mastercard Nine winners tied for fifth place   ADC 100th Annual Awards Global Creative Ranking, Network 1.  DDB Worldwide 2.  BBDO Worldwide 3.  FCB  4.  Ogilvy Group 5.  Dentsu   ADC 100th Annual Awards Global Creative Ranking, Client/Brand 1.  The New York Times 2.  Reporters Without Borders 3.  Burger King 4.  Spotify 5.  The New Yorker   ADC 100th Annual Awards Global Creative Ranking, Internal/In-House Agency 1.  Spotify In-House New York 2.  Squarespace New York 3.  Verizon Creative Marketing New York 4.  Tencent Shenzhen 5.  Google Brand Studio San Francisco   ADC 100th Annual Awards Global Creative Ranking, Production Company 1.  MediaMonks Hilversum 2.  Blockworks London 3.  Hungry Man Productions Los Angeles 4.  BWGTBLD Berlin 5.  LDE Belzner Holmes Stuttgart   ADC 100th Annual Awards Global Creative Ranking, Music & Sound Company 1.  JSM Music New York 2.  Machine London 3.  Loft Studios Berlin 4.  Barking Owl Los Angeles 5.  One Thousand Birds New York   The ADC 100th Annual Awards Global Creative Ranking by title are as follows (companies listed reflect where the creatives were when the work was created) :   ADC 100th Annual Awards Global Creative Ranking, CCO 1.  Dennis May, DDB Group Germany Berlin 2.  Eduardo Marques, Publicis Amsterdam (tie) 2.  Jorg Riommi, Publicis Bucharest (tie) 4.  Till Diestel, BBDO Group Germany Düsseldorf 5.  Kristoffer Heilemann, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, ECD 1.  Kristine Holzhausen, DDB Group Germany Berlin 2.  Pablo Dachefsky, Publicis Madrid (tie) 2.  Bjorn Stahl, INGO Stockholm (tie) 4.  John Bleeden, FCB Chicago 5.  Michael Plueckhahn, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, Art Director 1.  Sirena Grace Martinelli, DDB Group Germany Berlin 2.  Ben Grandgenett, The New York Times Magazine New York 3.  Camilo Jiménez, DAVID Madrid (tie) 3.  Ivan Montebello, Publicis Milan (tie) 3.  Max Hultberg, INGO Stockholm (tie) 3.  Sergio Takahata, DAVID Miami (tie)   ADC 100th Annual Awards Global Creative Ranking, Writer 1.  Christian Korntheuer, BBDO Group Germany Düsseldorf 2.  Matthaeus Kania, BBDO Group Germany Düsseldorf (tie) 2.  Rytis Juodeika,  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 4.  Marco Alves, BBDO Group Germany Düsseldorf 5.  Kevin Batory, CENTER Brooklyn   ADC 100th Annual Awards Global Creative Ranking, Designer 1.  Jackie Rodriguez, Jones Knowles Ritchie New York 2.  Caleb Bennett, New York 3.  Oleksandr Rogovets, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 3.  Milda Šiulyte, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 5.  Jack Fleming, FCB Chicago   ADC 100th Annual Awards Global Creative Ranking, Director 1.  Jared Knecht, Prettybird Los Angeles 2.  Niklas Lemburg, CraftWork Düsseldorf 3.  Diego Llorente Aguilera, Veni.tv Madrid (tie) 3.  Oscar Hudson, Pulse Films (tie) 5.  Alberto Mielgo, Pinkman.tv Paris (tie) 5.  Guto Terni, Roof Studio Santa Monica (tie)   ADC 100th Annual Awards Global Creative Ranking, Freelancer 1.  Kadir Nelson Los Angeles 2.  Yuzhao Huang London (tie) 2.  Ben Johnston Toronto (tie) 2.  Amy Sherald Baltimore (tie) 5.  Benoit Berger, Paris   ADC 100th Annual Awards Global Creative Ranking, Country 1.  United States 2.  Germany 3.  United Kingdom 4.  China 5.  Canada   ADC 100th Annual Awards Global Creative Ranking, Region 1.  North America 2.  Europe 3.  Asia Pacific 4.  Latin America 5.  Middle East & Africa   ADC 100th Annual Awards Global Creative Rankings methodology   Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 15 points, Silver 7, Bronze 3, Merit 1, Fusion 30, Designism and Best of Discipline 45 each and Best of Show 90.  Additional detail is here.   If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards.   Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.     All ADC 100th Annual Awards Cube and Merit winners were announced last week during the global Creative Week 2021, and can be viewed in the winners showcase here.     The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation. 
This Father’s Day, Health OK strikes a chord with an emotional campaign, #ExpressTheToughlove
Jun 18 2021 By Admin
    Fathers are the superheroes who are always there for us no matter what the situation is. Mankind Pharma’s Multivitamin and minerals brand Health OK has launched an emotional campaign titled #expressthetoughlove, focusing on the father-son relationship. The video highlights the modern-day relationship between a father and a son.   The campaign touches the chord that when we become younger how our relationship changes in which so many things are left unexpressed. The three-minute long video drives a strong message that there are times when differences emerge in relationships, but one can’t ignore the fact that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.   Health OK, with the campaign wants to give a message to people that this father’s day take that first step and express your love for father. The video manifest that a child should always be there for his father, just like he has always been there for us in every phase.   Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma said, “Fathers and sons share a unique bond, this father’s day we thought to come up with an idea that allows people to stop, think and help in connect and rebuild the lost bond between their relationship. There is no denying in saying that showcasing small tokens/gestures of gratitude and love helps in building everlasting bonds, and many times serves in communicating the unspoken words”.   YouTube - https://www.youtube.com/watch?v=SFvaNmq7kmw&t=26s   Facebook - https://www.facebook.com/mankindhealthok/videos/516804429363282     Instagram - https://www.instagram.com/p/CP-uY2dHfUF/
AirAsia India operates with fully vaccinated crew on 9 flights across multiple metro sectors
Jun 18 2021 By Admin
  AirAsia India today operated 9 flights with fully vaccinated crew including cabin crew and pilots. The sectors flown by fully vaccinated crew included Bengaluru-Kolkata, Kolkata-Bengaluru, Bengaluru-Chennai, Chennai-Guwahati, Guwahati-Bengaluru, Bengaluru-Pune, Pune-Jaipur, Jaipur-Pune and Pune-Bengaluru. In keeping with AirAsia’s core values, ‘Safety Always’ and ‘People First,’ the airline has been conducting free inoculation drives for all its eligible Allstars and their dependants and became the first airline in India to announce that 99.5% of its guest-facing operational staff including Pilots, Cabin Crew, Security, Ground Staff, and Catering Operations had been inoculated with their first doses.    The operating crew members on these sectors are fully vaccinated, having received both doses in line with guidelines from health authorities and after going through all the mandatory tests and certified by the Chief Medical Officer, Dr Sangeeta Kujur.   Capt. Manish Uppal, Head of Operations, AirAsia India said, “This is commitment to stand tall against challenges, and continue flying high. The safety of our guests and our Allstars is primary and we are in the process of completing our vaccination drives covering the second dose for all eligible employees in operations and guest facing roles. We believe that complete vaccination will be the foundation to revive the industry for a better tomorrow.”      
Mamypoko pants launches new campaigns #PapasWhoKnow on Father's Day
Jun 18 2021 By Admin
      Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video titled #PapasWhoKnow highlights the fact that in modern society dads are today equally trying to involve in raising the child. The short ad film reinforces the fact that fathers actively want to contribute to the child’s growth and development just as moms do, and help them by doing it together. As mothers are also busy either working or contributing to households. The campaign has been executed and conceptualized by Grapes Digital.   As a part of the campaign, Mamypoko showcases the bond between a father and the baby and underlines the fact that raising a child is a beautiful journey. From changing diapers to feeding the little ones, or sleeping with the baby to playing with them leads to an amazing journey and creates a positive impact on the newborn’s well-being also. The campaign salutes all the papas who have been constantly helping the moms and changing society for a good cause.   YouTube Link-https://www.youtube.com/watch?v=nTtJsd642Wc     

Digital

DDB Group Germany is World’s Top-Ranked Agency In ADC 100th Annual Awards Global Creative Rankings
Jun 18 2021 By Admin
     After winning a number of highest honors in the historic ADC 100th Annual Awards, DDB Group Germany Berlin is the top-ranked agency in the world, according to the ADC 100th Annual Awards Global Creative Rankings released today by The One Club for Creativity.   DDB Group Germany was awarded the highly-coveted ADC Black Cube for Best of Show for “The Uncensored Library”, working with MediaMonks Hilversum and Blockworks London on behalf of Reporters Without Borders.  The work also received five Gold Cubes, one Bronze, a Best of Discipline win in Experiential Design and the ADC Designism Cube for the entry that best encourages positive societal and political change.    The ADC 100th Annual Awards Global Creative Rankings are determined by the cumulative point totals of eligible Cubes and Merits won. The rankings can be sorted and viewed by Agency, Client/Brand, Internal/In-House Agency, Production Company, Music & Sound Company, Network, Creative, Highest-Ranked Work, Country and Region using dropdown menus.      The complete rankings can be viewed here, highlights include:   ADC 100th Annual Awards Global Creative Ranking, Agency 1.  DDB Group Germany Berlin 2.  The New York Times Magazine New York 3.  BBDO Group Germany Düsseldorf 4.  The Bloc New York 5.  McCann New York 6.  Jones Knowles Ritchie New York 7.  BBDO New York 8.  Bruketa&Zinic&Grey Zagreb (tie) 8.  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 8.  Goodby Silverstein & Partners San Francisco (tie)   (Note: The New York Times Magazine is entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)   ADC 100th Annual Awards Global Creative Ranking, Highest Ranked Work 1.  “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks Hilversum and Blockworks London for Reporters Without Borders 2.  “Alone with Me” by Spotify In-House New York for Spotify 3.  “Moldy Whopper” by INGO Stockholm, DAVID Miami and Publicis Bucharest  for Burger King 4.  “True Name” by McCann New York with Hungry Man Productions Los Angeles and JSM Music New York for Mastercard Nine winners tied for fifth place   ADC 100th Annual Awards Global Creative Ranking, Network 1.  DDB Worldwide 2.  BBDO Worldwide 3.  FCB  4.  Ogilvy Group 5.  Dentsu   ADC 100th Annual Awards Global Creative Ranking, Client/Brand 1.  The New York Times 2.  Reporters Without Borders 3.  Burger King 4.  Spotify 5.  The New Yorker   ADC 100th Annual Awards Global Creative Ranking, Internal/In-House Agency 1.  Spotify In-House New York 2.  Squarespace New York 3.  Verizon Creative Marketing New York 4.  Tencent Shenzhen 5.  Google Brand Studio San Francisco   ADC 100th Annual Awards Global Creative Ranking, Production Company 1.  MediaMonks Hilversum 2.  Blockworks London 3.  Hungry Man Productions Los Angeles 4.  BWGTBLD Berlin 5.  LDE Belzner Holmes Stuttgart   ADC 100th Annual Awards Global Creative Ranking, Music & Sound Company 1.  JSM Music New York 2.  Machine London 3.  Loft Studios Berlin 4.  Barking Owl Los Angeles 5.  One Thousand Birds New York   The ADC 100th Annual Awards Global Creative Ranking by title are as follows (companies listed reflect where the creatives were when the work was created) :   ADC 100th Annual Awards Global Creative Ranking, CCO 1.  Dennis May, DDB Group Germany Berlin 2.  Eduardo Marques, Publicis Amsterdam (tie) 2.  Jorg Riommi, Publicis Bucharest (tie) 4.  Till Diestel, BBDO Group Germany Düsseldorf 5.  Kristoffer Heilemann, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, ECD 1.  Kristine Holzhausen, DDB Group Germany Berlin 2.  Pablo Dachefsky, Publicis Madrid (tie) 2.  Bjorn Stahl, INGO Stockholm (tie) 4.  John Bleeden, FCB Chicago 5.  Michael Plueckhahn, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, Art Director 1.  Sirena Grace Martinelli, DDB Group Germany Berlin 2.  Ben Grandgenett, The New York Times Magazine New York 3.  Camilo Jiménez, DAVID Madrid (tie) 3.  Ivan Montebello, Publicis Milan (tie) 3.  Max Hultberg, INGO Stockholm (tie) 3.  Sergio Takahata, DAVID Miami (tie)   ADC 100th Annual Awards Global Creative Ranking, Writer 1.  Christian Korntheuer, BBDO Group Germany Düsseldorf 2.  Matthaeus Kania, BBDO Group Germany Düsseldorf (tie) 2.  Rytis Juodeika,  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 4.  Marco Alves, BBDO Group Germany Düsseldorf 5.  Kevin Batory, CENTER Brooklyn   ADC 100th Annual Awards Global Creative Ranking, Designer 1.  Jackie Rodriguez, Jones Knowles Ritchie New York 2.  Caleb Bennett, New York 3.  Oleksandr Rogovets, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 3.  Milda Šiulyte, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 5.  Jack Fleming, FCB Chicago   ADC 100th Annual Awards Global Creative Ranking, Director 1.  Jared Knecht, Prettybird Los Angeles 2.  Niklas Lemburg, CraftWork Düsseldorf 3.  Diego Llorente Aguilera, Veni.tv Madrid (tie) 3.  Oscar Hudson, Pulse Films (tie) 5.  Alberto Mielgo, Pinkman.tv Paris (tie) 5.  Guto Terni, Roof Studio Santa Monica (tie)   ADC 100th Annual Awards Global Creative Ranking, Freelancer 1.  Kadir Nelson Los Angeles 2.  Yuzhao Huang London (tie) 2.  Ben Johnston Toronto (tie) 2.  Amy Sherald Baltimore (tie) 5.  Benoit Berger, Paris   ADC 100th Annual Awards Global Creative Ranking, Country 1.  United States 2.  Germany 3.  United Kingdom 4.  China 5.  Canada   ADC 100th Annual Awards Global Creative Ranking, Region 1.  North America 2.  Europe 3.  Asia Pacific 4.  Latin America 5.  Middle East & Africa   ADC 100th Annual Awards Global Creative Rankings methodology   Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 15 points, Silver 7, Bronze 3, Merit 1, Fusion 30, Designism and Best of Discipline 45 each and Best of Show 90.  Additional detail is here.   If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards.   Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.     All ADC 100th Annual Awards Cube and Merit winners were announced last week during the global Creative Week 2021, and can be viewed in the winners showcase here.     The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation. 
This Father’s Day, Health OK strikes a chord with an emotional campaign, #ExpressTheToughlove
Jun 18 2021 By Admin
    Fathers are the superheroes who are always there for us no matter what the situation is. Mankind Pharma’s Multivitamin and minerals brand Health OK has launched an emotional campaign titled #expressthetoughlove, focusing on the father-son relationship. The video highlights the modern-day relationship between a father and a son.   The campaign touches the chord that when we become younger how our relationship changes in which so many things are left unexpressed. The three-minute long video drives a strong message that there are times when differences emerge in relationships, but one can’t ignore the fact that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.   Health OK, with the campaign wants to give a message to people that this father’s day take that first step and express your love for father. The video manifest that a child should always be there for his father, just like he has always been there for us in every phase.   Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma said, “Fathers and sons share a unique bond, this father’s day we thought to come up with an idea that allows people to stop, think and help in connect and rebuild the lost bond between their relationship. There is no denying in saying that showcasing small tokens/gestures of gratitude and love helps in building everlasting bonds, and many times serves in communicating the unspoken words”.   YouTube - https://www.youtube.com/watch?v=SFvaNmq7kmw&t=26s   Facebook - https://www.facebook.com/mankindhealthok/videos/516804429363282     Instagram - https://www.instagram.com/p/CP-uY2dHfUF/
AirAsia India operates with fully vaccinated crew on 9 flights across multiple metro sectors
Jun 18 2021 By Admin
  AirAsia India today operated 9 flights with fully vaccinated crew including cabin crew and pilots. The sectors flown by fully vaccinated crew included Bengaluru-Kolkata, Kolkata-Bengaluru, Bengaluru-Chennai, Chennai-Guwahati, Guwahati-Bengaluru, Bengaluru-Pune, Pune-Jaipur, Jaipur-Pune and Pune-Bengaluru. In keeping with AirAsia’s core values, ‘Safety Always’ and ‘People First,’ the airline has been conducting free inoculation drives for all its eligible Allstars and their dependants and became the first airline in India to announce that 99.5% of its guest-facing operational staff including Pilots, Cabin Crew, Security, Ground Staff, and Catering Operations had been inoculated with their first doses.    The operating crew members on these sectors are fully vaccinated, having received both doses in line with guidelines from health authorities and after going through all the mandatory tests and certified by the Chief Medical Officer, Dr Sangeeta Kujur.   Capt. Manish Uppal, Head of Operations, AirAsia India said, “This is commitment to stand tall against challenges, and continue flying high. The safety of our guests and our Allstars is primary and we are in the process of completing our vaccination drives covering the second dose for all eligible employees in operations and guest facing roles. We believe that complete vaccination will be the foundation to revive the industry for a better tomorrow.”      
Mamypoko pants launches new campaigns #PapasWhoKnow on Father's Day
Jun 18 2021 By Admin
      Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video titled #PapasWhoKnow highlights the fact that in modern society dads are today equally trying to involve in raising the child. The short ad film reinforces the fact that fathers actively want to contribute to the child’s growth and development just as moms do, and help them by doing it together. As mothers are also busy either working or contributing to households. The campaign has been executed and conceptualized by Grapes Digital.   As a part of the campaign, Mamypoko showcases the bond between a father and the baby and underlines the fact that raising a child is a beautiful journey. From changing diapers to feeding the little ones, or sleeping with the baby to playing with them leads to an amazing journey and creates a positive impact on the newborn’s well-being also. The campaign salutes all the papas who have been constantly helping the moms and changing society for a good cause.   YouTube Link-https://www.youtube.com/watch?v=nTtJsd642Wc     

News

DDB Group Germany is World’s Top-Ranked Agency In ADC 100th Annual Awards Global Creative Rankings
Jun 18 2021 By Admin
     After winning a number of highest honors in the historic ADC 100th Annual Awards, DDB Group Germany Berlin is the top-ranked agency in the world, according to the ADC 100th Annual Awards Global Creative Rankings released today by The One Club for Creativity.   DDB Group Germany was awarded the highly-coveted ADC Black Cube for Best of Show for “The Uncensored Library”, working with MediaMonks Hilversum and Blockworks London on behalf of Reporters Without Borders.  The work also received five Gold Cubes, one Bronze, a Best of Discipline win in Experiential Design and the ADC Designism Cube for the entry that best encourages positive societal and political change.    The ADC 100th Annual Awards Global Creative Rankings are determined by the cumulative point totals of eligible Cubes and Merits won. The rankings can be sorted and viewed by Agency, Client/Brand, Internal/In-House Agency, Production Company, Music & Sound Company, Network, Creative, Highest-Ranked Work, Country and Region using dropdown menus.      The complete rankings can be viewed here, highlights include:   ADC 100th Annual Awards Global Creative Ranking, Agency 1.  DDB Group Germany Berlin 2.  The New York Times Magazine New York 3.  BBDO Group Germany Düsseldorf 4.  The Bloc New York 5.  McCann New York 6.  Jones Knowles Ritchie New York 7.  BBDO New York 8.  Bruketa&Zinic&Grey Zagreb (tie) 8.  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 8.  Goodby Silverstein & Partners San Francisco (tie)   (Note: The New York Times Magazine is entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)   ADC 100th Annual Awards Global Creative Ranking, Highest Ranked Work 1.  “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks Hilversum and Blockworks London for Reporters Without Borders 2.  “Alone with Me” by Spotify In-House New York for Spotify 3.  “Moldy Whopper” by INGO Stockholm, DAVID Miami and Publicis Bucharest  for Burger King 4.  “True Name” by McCann New York with Hungry Man Productions Los Angeles and JSM Music New York for Mastercard Nine winners tied for fifth place   ADC 100th Annual Awards Global Creative Ranking, Network 1.  DDB Worldwide 2.  BBDO Worldwide 3.  FCB  4.  Ogilvy Group 5.  Dentsu   ADC 100th Annual Awards Global Creative Ranking, Client/Brand 1.  The New York Times 2.  Reporters Without Borders 3.  Burger King 4.  Spotify 5.  The New Yorker   ADC 100th Annual Awards Global Creative Ranking, Internal/In-House Agency 1.  Spotify In-House New York 2.  Squarespace New York 3.  Verizon Creative Marketing New York 4.  Tencent Shenzhen 5.  Google Brand Studio San Francisco   ADC 100th Annual Awards Global Creative Ranking, Production Company 1.  MediaMonks Hilversum 2.  Blockworks London 3.  Hungry Man Productions Los Angeles 4.  BWGTBLD Berlin 5.  LDE Belzner Holmes Stuttgart   ADC 100th Annual Awards Global Creative Ranking, Music & Sound Company 1.  JSM Music New York 2.  Machine London 3.  Loft Studios Berlin 4.  Barking Owl Los Angeles 5.  One Thousand Birds New York   The ADC 100th Annual Awards Global Creative Ranking by title are as follows (companies listed reflect where the creatives were when the work was created) :   ADC 100th Annual Awards Global Creative Ranking, CCO 1.  Dennis May, DDB Group Germany Berlin 2.  Eduardo Marques, Publicis Amsterdam (tie) 2.  Jorg Riommi, Publicis Bucharest (tie) 4.  Till Diestel, BBDO Group Germany Düsseldorf 5.  Kristoffer Heilemann, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, ECD 1.  Kristine Holzhausen, DDB Group Germany Berlin 2.  Pablo Dachefsky, Publicis Madrid (tie) 2.  Bjorn Stahl, INGO Stockholm (tie) 4.  John Bleeden, FCB Chicago 5.  Michael Plueckhahn, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, Art Director 1.  Sirena Grace Martinelli, DDB Group Germany Berlin 2.  Ben Grandgenett, The New York Times Magazine New York 3.  Camilo Jiménez, DAVID Madrid (tie) 3.  Ivan Montebello, Publicis Milan (tie) 3.  Max Hultberg, INGO Stockholm (tie) 3.  Sergio Takahata, DAVID Miami (tie)   ADC 100th Annual Awards Global Creative Ranking, Writer 1.  Christian Korntheuer, BBDO Group Germany Düsseldorf 2.  Matthaeus Kania, BBDO Group Germany Düsseldorf (tie) 2.  Rytis Juodeika,  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 4.  Marco Alves, BBDO Group Germany Düsseldorf 5.  Kevin Batory, CENTER Brooklyn   ADC 100th Annual Awards Global Creative Ranking, Designer 1.  Jackie Rodriguez, Jones Knowles Ritchie New York 2.  Caleb Bennett, New York 3.  Oleksandr Rogovets, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 3.  Milda Šiulyte, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 5.  Jack Fleming, FCB Chicago   ADC 100th Annual Awards Global Creative Ranking, Director 1.  Jared Knecht, Prettybird Los Angeles 2.  Niklas Lemburg, CraftWork Düsseldorf 3.  Diego Llorente Aguilera, Veni.tv Madrid (tie) 3.  Oscar Hudson, Pulse Films (tie) 5.  Alberto Mielgo, Pinkman.tv Paris (tie) 5.  Guto Terni, Roof Studio Santa Monica (tie)   ADC 100th Annual Awards Global Creative Ranking, Freelancer 1.  Kadir Nelson Los Angeles 2.  Yuzhao Huang London (tie) 2.  Ben Johnston Toronto (tie) 2.  Amy Sherald Baltimore (tie) 5.  Benoit Berger, Paris   ADC 100th Annual Awards Global Creative Ranking, Country 1.  United States 2.  Germany 3.  United Kingdom 4.  China 5.  Canada   ADC 100th Annual Awards Global Creative Ranking, Region 1.  North America 2.  Europe 3.  Asia Pacific 4.  Latin America 5.  Middle East & Africa   ADC 100th Annual Awards Global Creative Rankings methodology   Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 15 points, Silver 7, Bronze 3, Merit 1, Fusion 30, Designism and Best of Discipline 45 each and Best of Show 90.  Additional detail is here.   If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards.   Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.     All ADC 100th Annual Awards Cube and Merit winners were announced last week during the global Creative Week 2021, and can be viewed in the winners showcase here.     The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation. 
This Father’s Day, Health OK strikes a chord with an emotional campaign, #ExpressTheToughlove
Jun 18 2021 By Admin
    Fathers are the superheroes who are always there for us no matter what the situation is. Mankind Pharma’s Multivitamin and minerals brand Health OK has launched an emotional campaign titled #expressthetoughlove, focusing on the father-son relationship. The video highlights the modern-day relationship between a father and a son.   The campaign touches the chord that when we become younger how our relationship changes in which so many things are left unexpressed. The three-minute long video drives a strong message that there are times when differences emerge in relationships, but one can’t ignore the fact that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.   Health OK, with the campaign wants to give a message to people that this father’s day take that first step and express your love for father. The video manifest that a child should always be there for his father, just like he has always been there for us in every phase.   Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma said, “Fathers and sons share a unique bond, this father’s day we thought to come up with an idea that allows people to stop, think and help in connect and rebuild the lost bond between their relationship. There is no denying in saying that showcasing small tokens/gestures of gratitude and love helps in building everlasting bonds, and many times serves in communicating the unspoken words”.   YouTube - https://www.youtube.com/watch?v=SFvaNmq7kmw&t=26s   Facebook - https://www.facebook.com/mankindhealthok/videos/516804429363282     Instagram - https://www.instagram.com/p/CP-uY2dHfUF/
AirAsia India operates with fully vaccinated crew on 9 flights across multiple metro sectors
Jun 18 2021 By Admin
  AirAsia India today operated 9 flights with fully vaccinated crew including cabin crew and pilots. The sectors flown by fully vaccinated crew included Bengaluru-Kolkata, Kolkata-Bengaluru, Bengaluru-Chennai, Chennai-Guwahati, Guwahati-Bengaluru, Bengaluru-Pune, Pune-Jaipur, Jaipur-Pune and Pune-Bengaluru. In keeping with AirAsia’s core values, ‘Safety Always’ and ‘People First,’ the airline has been conducting free inoculation drives for all its eligible Allstars and their dependants and became the first airline in India to announce that 99.5% of its guest-facing operational staff including Pilots, Cabin Crew, Security, Ground Staff, and Catering Operations had been inoculated with their first doses.    The operating crew members on these sectors are fully vaccinated, having received both doses in line with guidelines from health authorities and after going through all the mandatory tests and certified by the Chief Medical Officer, Dr Sangeeta Kujur.   Capt. Manish Uppal, Head of Operations, AirAsia India said, “This is commitment to stand tall against challenges, and continue flying high. The safety of our guests and our Allstars is primary and we are in the process of completing our vaccination drives covering the second dose for all eligible employees in operations and guest facing roles. We believe that complete vaccination will be the foundation to revive the industry for a better tomorrow.”      
Mamypoko pants launches new campaigns #PapasWhoKnow on Father's Day
Jun 18 2021 By Admin
      Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video titled #PapasWhoKnow highlights the fact that in modern society dads are today equally trying to involve in raising the child. The short ad film reinforces the fact that fathers actively want to contribute to the child’s growth and development just as moms do, and help them by doing it together. As mothers are also busy either working or contributing to households. The campaign has been executed and conceptualized by Grapes Digital.   As a part of the campaign, Mamypoko showcases the bond between a father and the baby and underlines the fact that raising a child is a beautiful journey. From changing diapers to feeding the little ones, or sleeping with the baby to playing with them leads to an amazing journey and creates a positive impact on the newborn’s well-being also. The campaign salutes all the papas who have been constantly helping the moms and changing society for a good cause.   YouTube Link-https://www.youtube.com/watch?v=nTtJsd642Wc     

International

Government of Latvia and UNDP India join hands to ensure availability of critical medical equipment in Nagaland
Jun 16 2021 By Admin
    As the second wave of the COVID-19 pandemic continues to put burden on the Indian health system, the need for critical medical supplies and facilities remains an area of focus.    The Government of Latvia has contributed USD 60,000 for the procurement of these critical medical equipment, as part of the broader European Union's assistance to India’s response to the second wave of the COVID-19 pandemic. These funds will be used to purchase Indian-made AgVa ventilators.    The European Union stands in full solidarity with India to provide support for COVID-19 response through the EU Civil Protection Mechanism and individual government to government and business-to-business partnerships.   "In today's interconnected world, the battle against the invisible enemy should be a global and united effort. It is as simple as that: no one is safe until everyone is safe. India has been an invaluable driving force in the COVAX mission, and it is just fair that we give a helping hand to our Indian friends at this difficult time. I am very pleased to be working with UNDP in India to contribute to building the capacity of the Indian health system", stated by H.E. Mr. Artis Bērtulis, Ambassador of Latvia to India.   “I would like to thank the Government of Latvia for this critical support that will allow UNDP to ensure further strengthening of the health systems through procuring critical medical equipment for the state of Nagaland.  The pandemic continues to threaten millions of lives and overwhelm the health system in the country. UNDP urgently needs additional support and resources to reach the last mile to ensure no one is left behind,” shared Ms. Shoko Noda, Resident Representative, UNDP India.    In addition to this, UNDP has also been supporting the Ministry of Health and Family Welfare with digitization of supply chain of vaccines and tracking beneficiaries across states to ensure better access and coverage. It has also helped build capacities of 820,500 frontline workers across the country to support the ‘world’s largest vaccination drive’.   
Japan Foundation Adopts Digital Edition: Launches Japanese Film Festival 2020 In India
Nov 11 2020 By Admin
    Japan Foundation New Delhi announces the Japanese Film Festival (JFF) 2020 in India to go virtual amid the pandemic. The fourth edition of the festival in India has an expansive list of 30 select Japanese films from genres of varied formats and subjects.   The festival is slated for an opening at the end of 2020, bringing critically acclaimed award-winning titles along with mainstream entertainment: films such as One Night, Lady Maiko, Production I.G Short Animation: (Pigtails), Stolen Identity, and Our 30-Minute Sessions from the Japanese showbiz for the Indian patrons. The film catalogue includes titles selected specifically to cater to varied ages and tastes across categories like animation, feature drama, romance, thriller, classic and documentary.   “We are thrilled to screen the 2020 edition of the festival on an absolutely new, exciting, and bigger scale. Keeping consumer safety utmost, the virtual platform will help us reach a wider audience base. Popularity of Japanese content has been distinctly growing in the Indian landscape which has been fueled by the recent increase in online content consumption,” said Mr. Kaoru Miyamoto, the Director-General of the Japan Foundation New Delhi. He added, “We are bringing the best of Japanese films which have garnered critical praise along with audience love to offer an enriching experience to our Indian viewers. We are confident the festival will be successful and bigger with the online platform.”   The Japanese Film Festival 2020 Film catalogue includes marquee titles; Sumikkogurashi: Good to be in the corner, Production I.G Animation: Tokyo Marble Chocolate, Production I.G Short Animation: (Drawer Hobs), One Night, 0.5mm, Ecotherapy Getaway Holiday, Our 30-Minute Sessions, Little Nights, Little Love, Stolen Identity, Tremble All You Want, The Great Passage, RAILWAYS, Café Funiculi Funicula and more.   The Festival watch page, https://watch.jff.jpf.go.jp/ for details on the movie line-up, registration, festival schedule and dates.
Celusion Technologies - Top 40 Finalists for Monetary Authority of Singapore (MAS) Fintech Awards in the Global Category
Nov 10 2020 By Admin
  India’s trusted fintech company, Celusion Technologies has been shortlisted in the top 40 Global Fintech companies at the prestigious, Singapore based MAS Fintech Awards, from a total of 326 submissions across 55 countries. Celusion is one of the only 2 companies shortlisted from India.   The MAS Global Fintech Challenge launched by The Monetary Authority of Singapore (MAS), seeks to identify path breaking solutions that can enable the financial sector to respond to two pressing global challenges of today: Covid-19 and climate change. This award is given to recognise excellence in developing innovative solutions in the financial sector.   Celusion’s Unified Account Opening Platform has helped to combat the challenges posed by Covid 19. The solution has eliminated physical travel for customers that are keen to open and verify new banking, insurance, mutual fund and stock broking accounts, making it a contact-less experience. The solution has proved to be a perfect fit in the current globally difficult times and that has led to it getting shortlisting under the global category.   Celusion has deployed the Unified Account Opening Platform with leading stock brokers to open demat and trading accounts and lending companies to open loan accounts. The platform scales to meet enterprise needs and at its peak has opened more than 1,50,000 accounts per month. The solution has resulted in considerable cost and time savings and has led to significant increase in customer acquisitions. The solution enables a customer to open an account and start operating it in 15 minutes.   This solution is implemented in 6 large cap financial institutions in the last 12 months. Out of which, 3 of the top 10 stock brokers in India & 2 of the top 5 mortgage companies in India use the Unified Account Opening product.   This platform currently processes 2500 demat & trading accounts and 5000 loan accounts opening per day.   Speaking on the award nomination, Celusion Technologies founder, Praveen, said “We are thrilled to be selected in the Top 40 finalists at the world’s largest fintech conference. The selection validates the product potential on a global stage and will help accelerate our growth to be leaders in the space of digital customer onboarding.”   Celusion, founded in the year 2004, is an Indian software company that develops enterprise applications for banks and financial services. The company is headquartered in Thane, Maharashtra, India.    Celusion Technologies helps banks, financial services and insurance companies transform their customer acquisition process to a fully-digital channel, augmented by real-time regulatory checks and artificial intelligence for fraud detection. The solution comprises a suite of digital offerings that build a collaborative ecosystem that connects sales, operations, channel partners, credit underwriting and management, reducing the time to onboard a customer with increased operational efficiency.   With the vision to be a global company, Celusion has recently registered a Singapore entity, that will serve the ASEAN market. Celusion works with leading stock brokers and lending companies in India, on their key digital transformation projects.  
Adjust appoints Shawn Bonham as President APAC to drive growth in the Asia-Pacific region
Nov 10 2020 By Admin
       Adjust, the global app marketing platform, today announced it has promoted Shawn Bonham to President APAC. After having served as Chief Revenue Officer (CRO) for the company for the last three and a half years, Bonham will focus on growing teams in China, India, Japan, Korea, and SEA territories.    “APAC is an incredibly varied and exciting region for mobile marketers — from the hyper-advanced companies of Korea and Japan to up-and-coming markets such as Myanmar and Vietnam,” Bonham said. “I’m looking forward to working more closely with our team and brands across the region, and I’m confident that our ever-expanding suite of measurement, automation, and fraud prevention tools will continue to drive growth for our clients in Asia-Pacific.”    Adjust’s app marketing platform helps mobile marketers better understand their users’ journey, while allowing marketers to make smarter decisions. Adjust was a first mover in APAC’s mobile marketing space, and Bonham has in-depth knowledge of the region. Fluent in Japanese and Mandarin Chinese, the US-national opened Adjust’s 6 APAC offices including  China and Japan in 2014, Korea in 2016, and India in 2018. Bonham joined Adjust as SVP & Managing Director APAC and India in 2014 before becoming CRO in 2017. Prior to Adjust, Bonham held roles at graphics chip manufacturer NVIDIA, game engine developer Havok, and mobile analytics platform Upsight.     Bonham’s appointment follows a strong performance for Adjust in the region, which has one of the fastest-growing mobile marketing industries worldwide. According to marketing research experts WARC, some 38% of marketers in Asia-Pacific allocate over 30% of their total marketing budget to mobile advertising. Adjust’s Mobile Growth Map also found APAC is leading global mobile app growth with three countries, Vietnam, Singapore, and Malaysia, in the top five fastest-growing markets.     Asia has a strong pedigree in app innovation, and several of APAC’s leading lights have been Adjust clients for many years. Adjust has long-running relationships with some of the biggest tech companies and start-ups in APAC, including Rakuten, LINE, Nexon, Tencent Games, Club Factory, Traveloka, Mytona, and Indofun Games.     "We made a conscious decision to enter the APAC region early, which has resulted in many strong client relationships and an understanding about how to best serve those clients.” Adjust CEO Christian Henschel said. “Asia-Pacific is an important region that is home to some of our fastest-growing markets, such as Japan, Vietnam, Singapore, and Malaysia. We are confident that Shawn will build on the fantastic foundations already in place, and that our APAC offering will continue to grow as our clients do.” 

Knowledge Centre

Government of Latvia and UNDP India join hands to ensure availability of critical medical equipment in Nagaland
Jun 16 2021 By Admin
    As the second wave of the COVID-19 pandemic continues to put burden on the Indian health system, the need for critical medical supplies and facilities remains an area of focus.    The Government of Latvia has contributed USD 60,000 for the procurement of these critical medical equipment, as part of the broader European Union's assistance to India’s response to the second wave of the COVID-19 pandemic. These funds will be used to purchase Indian-made AgVa ventilators.    The European Union stands in full solidarity with India to provide support for COVID-19 response through the EU Civil Protection Mechanism and individual government to government and business-to-business partnerships.   "In today's interconnected world, the battle against the invisible enemy should be a global and united effort. It is as simple as that: no one is safe until everyone is safe. India has been an invaluable driving force in the COVAX mission, and it is just fair that we give a helping hand to our Indian friends at this difficult time. I am very pleased to be working with UNDP in India to contribute to building the capacity of the Indian health system", stated by H.E. Mr. Artis Bērtulis, Ambassador of Latvia to India.   “I would like to thank the Government of Latvia for this critical support that will allow UNDP to ensure further strengthening of the health systems through procuring critical medical equipment for the state of Nagaland.  The pandemic continues to threaten millions of lives and overwhelm the health system in the country. UNDP urgently needs additional support and resources to reach the last mile to ensure no one is left behind,” shared Ms. Shoko Noda, Resident Representative, UNDP India.    In addition to this, UNDP has also been supporting the Ministry of Health and Family Welfare with digitization of supply chain of vaccines and tracking beneficiaries across states to ensure better access and coverage. It has also helped build capacities of 820,500 frontline workers across the country to support the ‘world’s largest vaccination drive’.   
ESOPs: Strategy to retain and reward high performers
May 27 2021 By Admin
      ESOPs continue to be pre-dominantly concentrated in the ICE sector and participation from MCG  and FS sector has seen an increase over a period, as per the latest KPMG ESOP survey report titled ‘ESOP survey report 2021’. KPMG in India, through its Employee Stock Option / Ownership Plan (ESOP) Surveys in 2011 and 2015, endeavored to present insights on leading industry practices, differentiators and trends based on its analysis of data collated from a range of organizations.   There has been increased activity in the ESOP domain both in India and globally since then. Considering the changing regulatory environment, we re-launched the survey to understand the current trends. The ESOP Survey Report 2021 aims at guiding corporates and start-ups looking at establishing leading compensation practices, by providing them a preview to current trends and at the same time sharing insight on few relevant aspects from a tax, regulatory and accounting perspective. It is imperative to consider any sector specific regulation. The report also attempts to cover emerging global trends.   Parizad Sirwalla, Partner and Head – Global Mobility Services, Tax, KPMG in India said, “ The current market situation and economic disruption caused by the Covid-19 pandemic has led several companies to rethink their compensation strategy and align the same to long-term corporate growth.  In order to combat these unprecedented times, corporates around the globe are looking at ways and means to retain high performing employees and at the same time, being neutral from a cash flow perspective.  One such option is to introduce / continue with equity-based compensation which not only helps in retention but also helps organizations manage cash flows which can then be utilized to fund day-to-day business operations”.   ESOPs have been conventionally used as a compensation tool by Indian and multi-national companies. The survey indicates that companies consider ESOPs as an incentive tool which enhances productivity, motivates employees, creates sense of ownership amongst employees and thereby increases employees’ interest in the company’s overall performance. Many Indian companies with overseas operations are increasingly awarding equity incentives to attract and retain talent.   Out of the  respondent companies having active ESOPs or who were proposing roll-out of ESOPs, 83 percent stated that their plans were linked to equity shares and balance linked them to warrants, debentures and other securities. Indian companies continue to adopt conventional equity linked plans. They are yet to evolve plans which are linked to warrants / other securities that carry a lower risk of fluctuation as compared to equity shares. A time-based vesting schedule of three to four years with annualised vesting is still prevalent. However, a sizeable portion of participants also indicated ‘cliff vesting’ i.e. vesting at the end of the specified period. Considering the accounting impact, companies are generally averse to granting options at a discount.   ESOP benefits are taxable as perquisites (i.e. salary income) in the hands of the employees. The employer is required to comply with the routine salary related withholding tax obligations with respect to such perquisite. The perquisite value is ascertained as a difference between the Fair Market Value (FMV) of the share on the date of exercise and the exercise price. There are specific valuation rules prescribed for listed and unlisted companies. The FMV of shares of a company not listed on Indian stock exchange needs to be determined by a Category I Merchant Banker registered with Securities and Exchange Board of India (SEBI).  Eligible start-ups are entitled to certain concessional tax provisions which allows deferment of the perquisite tax liability.   The incremental gain, if any (i.e. difference between sale consideration and the FMV on the date of exercise), on sale of shares would be considered as capital gains in the hands of employees. For the purpose of computing capital gains, FMV on the date of exercise becomes the cost base. The capital gains tax treatment also depends on the holding period and whether the shares are sold on a recognised stock exchange in India. Where the shares are transferred by an employee pursuant to buy-back by an Indian domestic company, there is no tax in the hands of the employee. The company (both listed and unlisted) is liable to pay additional income tax on distributed income, on buyback of shares, as prescribed.   The current market situation and economic disruption caused by the Covid-19 pandemic has led several companies to rethink their compensation strategy and align the same to long-term corporate growth.  In order to combat these unprecedented times, corporates around the globe are looking at ways and means to retain high performing employees and at the same time, being neutral from a cash flow perspective.  One such option is to introduce / continue with equity-based compensation which not only helps in retention but also helps organizations manage cash flows which can then be utilized to fund day-to-day business operations. “The recent trends of multi-fold deals of management buy-outs coupled with economic environment has been a driver for many companies (including start-ups) to consider ESOPs as a compensation strategy” added Parizad Sirwalla.      
The Blood Report: What Women Want Brands to Know
May 27 2021 By Admin
 The Blood Report- a pan India social research study of 3500 menstruators outlines the current state of menstrual health and hygiene in the country. RIO Pads, the brand that created India’s first sanitary pad for heavy flow along with Schbang, the creative & technology transformation company conducted a survey to comprehend the current status and the realities of the menstrual landscape in India. The report deep dives into the ground realities and stigma surrounding menstruation at different life stages of menstruators. The two brands aim to present a unified voice of menstruators of different age-groups, genders, ethnicities and socio-economic backgrounds to the forefront on International Menstrual Hygiene Day  (28 May).   The Blood Report by RIO Pads & Schbang, is a call for action for both menstruators and non-menstruators to keep driving forward the progress made by advancing in existing verticals of menstrual health and breaking taboos. The report also throws a spotlight on the state of access to menstrual facilities, level of comfort and menstrual literacy that still needs to be pushed. The study surveyed menstruators from 35 states and union territories of India. Menstruators from the age group of under 14 to above 55 years were considered.    Commenting on the research findings, Kartik Johari, VP Nobel Hygiene, said, “While the report does bring to light some of the harsher realities of menstruation in India, it also acknowledges the silver lining found in young menstruators. Some of the insights were eye openers and some we expected that reaffirmed our belief in the vision for RIO. Even though the menstruation journey in India is convoluted, what emerges clearly is that access, along with education on menstrual hygiene and health, should be sacrosanct. We are taught to question our assumptions to be truly wise; we hope this report makes you question at least one."   Akshara Vasavda, Creative Lead at Schbang commented on the release, “We hope that brands are able to use this report to craft more nuanced and progressive communication for the very diverse set of menstruators across India. But more importantly, we hope that this serves as a base to begin much needed conversations in the mainstream, around menstruation and all the issues attached to it. While there has been significant progress in the understanding of menstruation, there lies a great opportunity for progress in many domains.”    “Every month 1.8 millions of women menstruate across the globe. It is integral to consider the comfort they experience by actively working against the  social stigma, harassment and social exclusion during menstruation.” Dr. Tanveer Aujla, Senior Consultant - Obstetrician & Gynecologist, Motherhood Hospital, Noida also added.    Motherhood Hospital comes on board as a hospital partner adding valuable insights from the medical fraternity along with deeper understanding of the subject matter with inputs from the PCOS society of India.  Schbang Consumer & Business Research, the company’s research division along with its Integrated Solutions department partnered with 30 influencers, institutions and NGOs to invite 3,500 menstruators to voice their menstrual journeys. The full report will be released on International Menstrual Hygiene Day  (28 May) and will see a sustained campaign on the report on all its social media channels.    Facebook- https://www.facebook.com/search/top?q=the%20rio%20pads  Instagram- https://www.instagram.com/theriopads/  Youtube- https://www.youtube.com/channel/UCAjO_DziaQFzeYTJ39P66cg    The entire report will be available on 28th May 2021 & can be found on: https://www.riopads.in/en/the-blood-report    Below are few Insights into the Data collected       
70% Car buyers are unaware of Car subscription services: CarDekhoSurvey
Apr 15 2021 By Admin
  CarDekho, India’s auto-tech company initiated a consumer survey to find the acceptability and awareness about this service in the Indian metros. The survey revealed that car subscription is at a nascent stage in India, primarily because of a lack of awareness of the service/facility among customers. Close to 70% survey respondents are unaware of car subscription service offered by brands like Maruti Suzuki India, Hyundai Motor India, Mahindra & Mahindra, Toyota Motor India, ZoomCars, Revv, Myles,and others.    The survey was conducted with a broad objective of understanding the current state of consumer awareness,interest, acceptability and apprehensions related to subscription services.   Owing to COVID-19, people prefer personal mobility since travelling by public transport is not considered safe in these times. Besides, economic uncertainty caused by the pandemic, customers are wary and inclined to save their financial resources. This is true with young millennials who are averse to buying a product that requires a long-term financial commitment.   The car leasing and subscription business currently havea penetration of less than 1% in India compared to 30% in developed markets such as the US, UK and Germany. However, as per GlobalData, vehicle leasing and subscription in India will reach a penetration level of 3-5% within the next five years.    According to the CarDekho survey, 76 %of respondents in the 18-24 age group are not aware of such services, while 70% of those above 44 years denied any such knowledge. Nearly 66% of respondents in the age group of 25-45 years showed lack of awareness about car subscription services.     Another finding was that 61% of respondents across age groups prefer a mix of car finance and down payment while purchasing a car and, on average, 18% of respondents prefer to make full payment. The survey also reveals that there is a serious need foran awareness campaign by manufacturers about subscription services since over 15% of consumer showed a willingness to explore vehicle subscription services.   On given a condition of a hassle-free, no resale risk, no upfront commitment to own a car, were they ok with the car not being in their name, a surprising 39% of respondents were open to the idea.  Further, among those who selected car subscription, 57% preferred zero down payment as the key reason that could compel them to explore this option. Economic uncertainty has impactedconsumer confidence, hence they don’t want to tie themselves to any long-term commitment that is likely to impact their savings or investments. Some industry prominent brands have been operational in the subscription business such as Maruti Suzuki, Zoom Cars, Hyundai Motor India, Mahindra & Mahindra, Revv and others. However, Maruti remains the leader, with 78% awareness about subscription service among the consumers.   62% of the respondents believe that the current vehicle subscription pricing model offered in the market is either too high or needs correction and 47% saying, 12 months would be the best lock-in tenure.     The survey was conducted among 501 respondents who were in-market with high intent of purchasing a car. The survey was conducted through a telephonic interaction. Nearly 47% of the respondents were in the age group of 25-34 with 61% of them employed in the private sector.