Goafest 2022 - Bringing back the spirit of celebration in full swing!

May 08 2022

 

 

 

 

The 15th edition of Goafest concluded with flair after three days of knowledge seminars, conclaves by industry experts and leaders, master classes and parties with the industry joyously cheering for the Abby One Show Award winners every evening. An amalgamation of the finest and the best, Goafest 2022 was all-in-all a triumph; it was all that was promised and more! 

 

Day 3 began with the Knowledge Seminar presented by Times Network with Mithali Raj - Indian Women's Cricket Captain in conversation with Sharlene Lobo, Anchor, Mirror Now. 

 

Mithali, talking about her initiation into cricket said, “The very reason I got into cricket was my father.” She fondly recollects her father enrolling her into sports to inculcate a sense of discipline. Taking that further, she also mentioned a time before her class 12 board exams, when her parents coaxed her to choose World Cup selections over examinations. Further, discussing the rising profile of women’s cricket in India, Mithali said that there have been many improvements over the last decade, from training to accessible amenities. She emphasized on the importance of nurturing a sports culture across India. 

 

Mithali also described the feeling when India was eliminated while playing against South Africa in ICC Women's World Cup 2022. Highlighting the importance of self-control over mental and emotional aspects of one's being, she stressed the need for a strong and sturdy mindset. The session concluded with a mention of an upcoming movie based on Mithali Raj called Shabaash Mithu to release soon. 

 

Following this was a digital conclave presented by Meta, which saw an introductory welcome address by Gowthaman Ragothaman, CEO, Aqilliz & Co-Founder, Web3 Marketing Association who talked about digital marketing challenges faced by the companies in the current era and how block chain can be used in marketing.

 

This was followed by a keynote delivered by Sandeep Bhushan, Director and Head of India GMS for Meta who enthralled the audience with his insights on the road to the metaverse – interaction and immersion. He spoke about how the internet evolved from a text-based platform, to photos, videos and is now looking at an immersive experience. He added, “Metaverse will feel different. It will have continuity, your presence and will be connected across multiple devices.”

 

Following the insightful session was a fireside chat on Diversity, Equity & Inclusion with Rathi Gangappa, CEO, Starcom India, Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett, Rohit Ohri, Chairman & CEO FCB Ulka and Suhela Khan, Country Program Manager, We Empower Asia, UN Women on the panel. The panel passionately spoke about various ways in which Diversity, Equity & Inclusion can be imbibed in organisations across the board. Rathi stated that organisations should begin enabling women and promoting inclusivity. Dheeraj, while answering a question on changes that need to be inculcated, said, “We have to change cultural archetypes.” He emphasized the need to do or change small things that promote a culture of comfort. Suhela, too, stressed on the need to make industries gender-responsive and inculcate the values and principles of women’s empowerment stating statistical proof-points wherein inclusivity has positively impacted business growth. 

 

Post the lunch break, Actress & Comedian, Aiyyo Shraddha brought the house down with her stand-up act. 

 

Followed by an impactful Influencer Session, ‘Celebrating Superpower Within – The Responsible Influencer’ with Ranveer Allahbadia, Niharika NM, Raj Shamani, and Madan Gowri moderated by Viraj Sheth, Co-Founder & CEO of Monk Entertainment. Notably, this forum shared the inception of their journey into content creation. It was revealed that all of them were in different fields before taking on the role of an influencer! The discussion ranged from the relativity and subjectivity of being an influencer to the future of this ‘bubble’. The panel also spoke about the advantages of being a content creator, touching upon the shortcomings of being an influencer, especially while collaborating with a brand. The cruciality of creative freedom was emphasised by the creators.

 

Thereafter, it was time for another set of Knowledge Seminars by Spotify, which witnessed Rujuta Diwekar, Nutrition Expert & Author in conversation with Anupriya Acharya, CEO-Publicis Groupe, South Asia. Rujuta spoke on how co-morbidities need systemic change and how organisations must create an enabling environment for the employees to exercise, eat well and take afternoon naps. She further added, “Just like the money you invest in mutual funds; start as early as possible with your fitness, and by the end of 20 years you will be much fitter.”

 

Subsequently, Knowledge Seminars by India Today was led by Kash Sree - Executive Creative Director / Writer, who presented the adverts that he worked on over his career that were undoubtedly avant-garde and ingenious! He said, “If you do something worthwhile for people, they will advertise for you.” Kash also stressed the importance of being data-informed and not data-driven, wherein ads and your communication need to contain relevant truths, truths in culture as well as personal truths. Through a Q&A with Rana Barua, Kash discussed the challenges of fragmented ideas and fragmented mediums and ways to counter them for the brand's benefit. While entertaining one question from the audience about cancel culture in the industry, he responded, “If you are doing something right, it will piss people off!”

 

Thereon, Knowledge Seminars by ABP was a star-studded affair with Madhuri Dixit, Acclaimed Bollywood Actress in conversation with Actress Tisca Chopra; their talk, insights, and experiences brought to light Madhuri’s journey through her career, her ups and downs, her future projects and much more! She motivated the audience by saying, “I came to the movies very early but started questioning my decision as it was not working for me. But I continued to do good work and Tezaab proved to be an overnight success. So to everyone, things may take time but it will take time. But always continue to do the good work.”

 

Later in the day, was time for India Today’s Sundowner! Correspondingly, Master Classes were held throughout Day 3 of Goafest, where Keigan Pinto, Chief Creative Officer, FCB Ulka presented a creative workshop, followed by Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India, who focused on Marketing & Creative Applications of Web 3.0. Thereafter, Ram Cobain Creative Shop, Meta hosted a creative workshop after which Prakash Jha, Indian film Producer, Actor, Director, and Screenwriter discussed the journey from films to OTT with Mayank Shekhar, Film Critic. The Master Classes ended with MasterClass on YouTube Shorts by Google.

 

Undoubtedly, the highlight of the night was the Abby One Show Awards by Meta, powered by Dangal TV. A total of 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation & Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young ABBY, 2 Red ABBYs, 11 Integrated ABBYs and 3 Green awards ABBYs were handed out to deserving winners. 

Speaking about Goafest 2022, Anupriya Acharya, President - Advertising Agencies Association of India (AAAI) said, “Goafest 2022 had an electrifying start by celebrating the superpower within. It has grown to become the magnum opus event for the industry. With meaningful sessions and evenings filled with entertainment and fun, the last 3 days of the festival and the ABBYs, truly celebrated excellence and creativity, making Goafest a unique and enthralling experience. I would like to thank everyone who has contributed towards making Goafest 2022 a huge success with their encouragement and moral support. I’d also like to congratulate all the participants and winners in making the ABBYs’ an eventful evening at all three days.”

On awarding the ABBYs at Goafest 2022, Partha Sinha, President - The Advertising Club said, “Goafest has once again proven itself to be an extravaganza that brings together the entire media and creative fraternity. Reinvigorating Goafest after a break of two years was a challenge that we successfully sailed through. After months of dedication and relentless work by the AAAI and The Advertising Club teams, bringing international jury and the enthusiasm witnessed from all has resulted into yet another marvellous festival this year. Our collaboration with The One Show this year proved to be a game changing proposition, making the ABBYs’ even more aspirational. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards more globally recognised.”

Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee said, “After two difficult years, Goafest 2022 came together to celebrate the true essence of happiness and cheer amongst the industry. Over the last three days, not only did we witness some of the best speakers deliver insightful and encouraging talks, we also witnessed stories of empowerment and futuristic innovation. We also saw some of the brilliant creative minds engage and interact with each other, reiterating the true spirit of the festival. I’d like to congratulate each and every one for their incredible win.”

Speaking about the Abbys Awards, Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club said, “As we come to the conclusion of Day 3 and of Goafest 2022, I would like to take this opportunity to thank all the speakers and delegates for taking out time in to make the conference and the awards a great success. This year, we have witnessed an overwhelming response in terms of participation but what is heartening to note is that agencies are making their presence felt, showcasing some brilliant work.” 

The undying energy was wholesomely fed with dinner and fuelled by the after-hours party by Spotify with DJ Kilogram! The folks of the Advertising & Media industry sure know how to keep the momentum at an all-time high with knowledge dissemination, poignant discussions, and much merriment. 

 

With 1500 delegates in attendance, the 3-day celebration summed up; that’s all for 2022, 2023, you’re next!


 


Trending in agencies

Brands

Arrow Launches 6 New Refreshing Rocker and Melody Series Neckbands
Jun 22 2022 By Admin
        Gadgets and Accessories brand, Arrow has announced the launch of six new neckband earphones under the Rocker and Melody Series. The new neckbands boast a lightweight body with a stylish design and ultra-flexible cables that help users wear them all day long — be it indoors during workouts, outdoor runs, during daily commutes, or on long road trips. Presenting Arrow’s latest neckband earphones under the Rocker and Melody Series — the Rocker 04, Rocker 05, Rocker 06 and Rocker 07, and the Melody 01 and Melody 02. The new neckbands are crafted with a unique and ergonomic lightweight design to ensure extreme comfort when worn for long hours. Additionally, ultra-flexible cables are provided to help prevent any inconvenience or hindrance to the user while wearing. Built using soft skin-friendly silicone, the ear tips help create a snug and comfortable grip inside the ear canal that also helps with noise isolation.  Using the latest Bluetooth V5.0 technology, both the Rocker and Melody Series offer dual pairing options, which is the most important feature that will benefit most of the customers. You can simultaneously pair the neckbands with both your smartphones and your laptop or tablet and instantly switch between the two whenever you need. The neckband offers connections up to 10 metres from the paired device without any distortion in audio or disconnections in BT signals. The Rocker and Melody Series are also built for perfect audio listening and superior voice calling. Featuring large 10mm drivers and an HD in-line microphone, one can enjoy great audio clarity like never before during voice and video calls. Lastly, the neckband also features support for voice assistants, with the touch of a button users can simply speak to Google Assistant or Siri. Longer Battery life is also a requirement for those who use audio wearables throughout the day. Now be it casual speaking to your friends and family, or using it for back-to-back business calls during those stressful outdoor commutes, the Rocker and Melody Series will never let you down. The neckbands can offer up to 16 hours of playback, up to 72 hours of standby, and can be charged to 100% within 1.5 hours. The Rocker and Melody neckband earphones will be available in some classy color combinations that will suit your style and mood.   Arrow Battery Battery life Colour options Price Rocker 04 280mAh 16 Hours Black Gold INR – 1,299 Rocker 05 200mAh 12 Hours Black, Gold INR – 1,299 Rocker 06 200mAh 12 Hours Navy Blue, Gold, Teal Green INR – 1,299 Rocker 07 280mAh 16 Hours Black INR – 1,299 Melody 01 280mAh 16 Hours Black, Red, Blue INR – 1,249 Melody 02 200mAh 12 Hours Yellow, Red, Blue INR – 1,249    
Gas-O-Fast releases the second leg of multilingual TVC with Brahmanandam and Biswanath
Jun 22 2022 By Admin
          Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu. As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu  for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues.  The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions.  Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population.   On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”    Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.” Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast  aims to appeal to the masses of the region in their own linguistic ways, making the consumption more receptive as well as effective.”     Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma Limited. Gas-O-Fast has Ayurvedic antacid properties and its range of products comes in Jeera, Ajwain, Guava and Lemon flavours.   https://www.youtube.com/watch?v=-wSiiPdQOu8   https://www.youtube.com/watch?v=XY-qnwK3nIQ   https://www.youtube.com/watch?v=bePhs1KnZeg   https://www.youtube.com/watch?v=9ufJaLd3oyg
Shiva Cycles in association with NECC Group celebrates Yoga for humanity on the occasion of 'International Yoga Day'
Jun 22 2022 By Admin
        Shiva cycles of Greater Noida celebrates Yoga for Humanity as the theme for International Day of Yoga on Tuesday, 21 June with the NECC cycling group. NECC’s Ritesh Mishra, Robin Tiwari, and Tanu Bhargava helped in coordinating the event.  Priyanka Guin, the founder of Shiva Cycles said that the COVID-19 pandemic had an unprecedented impact on human health. Once you’ve tried it, we’re sure you’ll agree that there are significant health benefits to combining yoga and cycling. Yoga can help cyclists in three main ways: it improves flexibility, builds strength, and develops breathing techniques. While Head Rider, Coordinator and Admin NECC group Ritesh Mishra said,  that If you regularly put in long sessions on the bike, it is critical to stretch and work on flexibility. Those are all parts of the body that yoga targets. Once you incorporate stretching and improve your flexibility, you’ll also quickly notice that you recover faster after training on the bike.  Senior Riders Anand Bist a resident of Cheery County & Robin Tiwari resident of Stellar Jeevan says, In order to safely enjoy cycling, you want to ensure that your muscles and joints are strong and stable. For cyclists, it is especially important to work on strengthening the core. Yoga strengthens the muscles along the spine, improving overall posture and naturally allowing the spine to be more flexible. 100 participants from various backgrounds from 5 to 75 years attended the session conducted by Yoga guru, Mr. Vibhor Kaushik, from NECC which included discussions on a healthy lifestyle, practising Yoga and breathing exercises and community building to promote a healthy and fit India. The event started at 4.45 am from Shiva Cycles with a ride of 20km towards Tilapta road followed by a Yoga session and witnessed active participation from every individual followed by a robust discussion on lifestyle, diet, and exercises and healthy living. The participants were also provided certificates and T-shirts with Yoga Logo for making the event successfully. Special thanks to NECC Senior riders, Marshals & Support team (Mr Amrit, Mr Manish Mago , Shashi, Tanu, Rajsuta, & Pallavi Gupta , R.S Uppal ) for their support & coordination during this event.  
Prega News contests spec ad to mark the Father’s Day celebration
Jun 22 2022 By Admin
          It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News.   Father's Day Instagram Post Links:  https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link   Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web  

Digital

Arrow Launches 6 New Refreshing Rocker and Melody Series Neckbands
Jun 22 2022 By Admin
        Gadgets and Accessories brand, Arrow has announced the launch of six new neckband earphones under the Rocker and Melody Series. The new neckbands boast a lightweight body with a stylish design and ultra-flexible cables that help users wear them all day long — be it indoors during workouts, outdoor runs, during daily commutes, or on long road trips. Presenting Arrow’s latest neckband earphones under the Rocker and Melody Series — the Rocker 04, Rocker 05, Rocker 06 and Rocker 07, and the Melody 01 and Melody 02. The new neckbands are crafted with a unique and ergonomic lightweight design to ensure extreme comfort when worn for long hours. Additionally, ultra-flexible cables are provided to help prevent any inconvenience or hindrance to the user while wearing. Built using soft skin-friendly silicone, the ear tips help create a snug and comfortable grip inside the ear canal that also helps with noise isolation.  Using the latest Bluetooth V5.0 technology, both the Rocker and Melody Series offer dual pairing options, which is the most important feature that will benefit most of the customers. You can simultaneously pair the neckbands with both your smartphones and your laptop or tablet and instantly switch between the two whenever you need. The neckband offers connections up to 10 metres from the paired device without any distortion in audio or disconnections in BT signals. The Rocker and Melody Series are also built for perfect audio listening and superior voice calling. Featuring large 10mm drivers and an HD in-line microphone, one can enjoy great audio clarity like never before during voice and video calls. Lastly, the neckband also features support for voice assistants, with the touch of a button users can simply speak to Google Assistant or Siri. Longer Battery life is also a requirement for those who use audio wearables throughout the day. Now be it casual speaking to your friends and family, or using it for back-to-back business calls during those stressful outdoor commutes, the Rocker and Melody Series will never let you down. The neckbands can offer up to 16 hours of playback, up to 72 hours of standby, and can be charged to 100% within 1.5 hours. The Rocker and Melody neckband earphones will be available in some classy color combinations that will suit your style and mood.   Arrow Battery Battery life Colour options Price Rocker 04 280mAh 16 Hours Black Gold INR – 1,299 Rocker 05 200mAh 12 Hours Black, Gold INR – 1,299 Rocker 06 200mAh 12 Hours Navy Blue, Gold, Teal Green INR – 1,299 Rocker 07 280mAh 16 Hours Black INR – 1,299 Melody 01 280mAh 16 Hours Black, Red, Blue INR – 1,249 Melody 02 200mAh 12 Hours Yellow, Red, Blue INR – 1,249    
Gas-O-Fast releases the second leg of multilingual TVC with Brahmanandam and Biswanath
Jun 22 2022 By Admin
          Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu. As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu  for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues.  The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions.  Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population.   On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”    Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.” Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast  aims to appeal to the masses of the region in their own linguistic ways, making the consumption more receptive as well as effective.”     Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma Limited. Gas-O-Fast has Ayurvedic antacid properties and its range of products comes in Jeera, Ajwain, Guava and Lemon flavours.   https://www.youtube.com/watch?v=-wSiiPdQOu8   https://www.youtube.com/watch?v=XY-qnwK3nIQ   https://www.youtube.com/watch?v=bePhs1KnZeg   https://www.youtube.com/watch?v=9ufJaLd3oyg
Shiva Cycles in association with NECC Group celebrates Yoga for humanity on the occasion of 'International Yoga Day'
Jun 22 2022 By Admin
        Shiva cycles of Greater Noida celebrates Yoga for Humanity as the theme for International Day of Yoga on Tuesday, 21 June with the NECC cycling group. NECC’s Ritesh Mishra, Robin Tiwari, and Tanu Bhargava helped in coordinating the event.  Priyanka Guin, the founder of Shiva Cycles said that the COVID-19 pandemic had an unprecedented impact on human health. Once you’ve tried it, we’re sure you’ll agree that there are significant health benefits to combining yoga and cycling. Yoga can help cyclists in three main ways: it improves flexibility, builds strength, and develops breathing techniques. While Head Rider, Coordinator and Admin NECC group Ritesh Mishra said,  that If you regularly put in long sessions on the bike, it is critical to stretch and work on flexibility. Those are all parts of the body that yoga targets. Once you incorporate stretching and improve your flexibility, you’ll also quickly notice that you recover faster after training on the bike.  Senior Riders Anand Bist a resident of Cheery County & Robin Tiwari resident of Stellar Jeevan says, In order to safely enjoy cycling, you want to ensure that your muscles and joints are strong and stable. For cyclists, it is especially important to work on strengthening the core. Yoga strengthens the muscles along the spine, improving overall posture and naturally allowing the spine to be more flexible. 100 participants from various backgrounds from 5 to 75 years attended the session conducted by Yoga guru, Mr. Vibhor Kaushik, from NECC which included discussions on a healthy lifestyle, practising Yoga and breathing exercises and community building to promote a healthy and fit India. The event started at 4.45 am from Shiva Cycles with a ride of 20km towards Tilapta road followed by a Yoga session and witnessed active participation from every individual followed by a robust discussion on lifestyle, diet, and exercises and healthy living. The participants were also provided certificates and T-shirts with Yoga Logo for making the event successfully. Special thanks to NECC Senior riders, Marshals & Support team (Mr Amrit, Mr Manish Mago , Shashi, Tanu, Rajsuta, & Pallavi Gupta , R.S Uppal ) for their support & coordination during this event.  
Prega News contests spec ad to mark the Father’s Day celebration
Jun 22 2022 By Admin
          It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News.   Father's Day Instagram Post Links:  https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link   Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web  

News

Arrow Launches 6 New Refreshing Rocker and Melody Series Neckbands
Jun 22 2022 By Admin
        Gadgets and Accessories brand, Arrow has announced the launch of six new neckband earphones under the Rocker and Melody Series. The new neckbands boast a lightweight body with a stylish design and ultra-flexible cables that help users wear them all day long — be it indoors during workouts, outdoor runs, during daily commutes, or on long road trips. Presenting Arrow’s latest neckband earphones under the Rocker and Melody Series — the Rocker 04, Rocker 05, Rocker 06 and Rocker 07, and the Melody 01 and Melody 02. The new neckbands are crafted with a unique and ergonomic lightweight design to ensure extreme comfort when worn for long hours. Additionally, ultra-flexible cables are provided to help prevent any inconvenience or hindrance to the user while wearing. Built using soft skin-friendly silicone, the ear tips help create a snug and comfortable grip inside the ear canal that also helps with noise isolation.  Using the latest Bluetooth V5.0 technology, both the Rocker and Melody Series offer dual pairing options, which is the most important feature that will benefit most of the customers. You can simultaneously pair the neckbands with both your smartphones and your laptop or tablet and instantly switch between the two whenever you need. The neckband offers connections up to 10 metres from the paired device without any distortion in audio or disconnections in BT signals. The Rocker and Melody Series are also built for perfect audio listening and superior voice calling. Featuring large 10mm drivers and an HD in-line microphone, one can enjoy great audio clarity like never before during voice and video calls. Lastly, the neckband also features support for voice assistants, with the touch of a button users can simply speak to Google Assistant or Siri. Longer Battery life is also a requirement for those who use audio wearables throughout the day. Now be it casual speaking to your friends and family, or using it for back-to-back business calls during those stressful outdoor commutes, the Rocker and Melody Series will never let you down. The neckbands can offer up to 16 hours of playback, up to 72 hours of standby, and can be charged to 100% within 1.5 hours. The Rocker and Melody neckband earphones will be available in some classy color combinations that will suit your style and mood.   Arrow Battery Battery life Colour options Price Rocker 04 280mAh 16 Hours Black Gold INR – 1,299 Rocker 05 200mAh 12 Hours Black, Gold INR – 1,299 Rocker 06 200mAh 12 Hours Navy Blue, Gold, Teal Green INR – 1,299 Rocker 07 280mAh 16 Hours Black INR – 1,299 Melody 01 280mAh 16 Hours Black, Red, Blue INR – 1,249 Melody 02 200mAh 12 Hours Yellow, Red, Blue INR – 1,249    
Gas-O-Fast releases the second leg of multilingual TVC with Brahmanandam and Biswanath
Jun 22 2022 By Admin
          Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu. As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu  for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues.  The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions.  Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population.   On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”    Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.” Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast  aims to appeal to the masses of the region in their own linguistic ways, making the consumption more receptive as well as effective.”     Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma Limited. Gas-O-Fast has Ayurvedic antacid properties and its range of products comes in Jeera, Ajwain, Guava and Lemon flavours.   https://www.youtube.com/watch?v=-wSiiPdQOu8   https://www.youtube.com/watch?v=XY-qnwK3nIQ   https://www.youtube.com/watch?v=bePhs1KnZeg   https://www.youtube.com/watch?v=9ufJaLd3oyg
Shiva Cycles in association with NECC Group celebrates Yoga for humanity on the occasion of 'International Yoga Day'
Jun 22 2022 By Admin
        Shiva cycles of Greater Noida celebrates Yoga for Humanity as the theme for International Day of Yoga on Tuesday, 21 June with the NECC cycling group. NECC’s Ritesh Mishra, Robin Tiwari, and Tanu Bhargava helped in coordinating the event.  Priyanka Guin, the founder of Shiva Cycles said that the COVID-19 pandemic had an unprecedented impact on human health. Once you’ve tried it, we’re sure you’ll agree that there are significant health benefits to combining yoga and cycling. Yoga can help cyclists in three main ways: it improves flexibility, builds strength, and develops breathing techniques. While Head Rider, Coordinator and Admin NECC group Ritesh Mishra said,  that If you regularly put in long sessions on the bike, it is critical to stretch and work on flexibility. Those are all parts of the body that yoga targets. Once you incorporate stretching and improve your flexibility, you’ll also quickly notice that you recover faster after training on the bike.  Senior Riders Anand Bist a resident of Cheery County & Robin Tiwari resident of Stellar Jeevan says, In order to safely enjoy cycling, you want to ensure that your muscles and joints are strong and stable. For cyclists, it is especially important to work on strengthening the core. Yoga strengthens the muscles along the spine, improving overall posture and naturally allowing the spine to be more flexible. 100 participants from various backgrounds from 5 to 75 years attended the session conducted by Yoga guru, Mr. Vibhor Kaushik, from NECC which included discussions on a healthy lifestyle, practising Yoga and breathing exercises and community building to promote a healthy and fit India. The event started at 4.45 am from Shiva Cycles with a ride of 20km towards Tilapta road followed by a Yoga session and witnessed active participation from every individual followed by a robust discussion on lifestyle, diet, and exercises and healthy living. The participants were also provided certificates and T-shirts with Yoga Logo for making the event successfully. Special thanks to NECC Senior riders, Marshals & Support team (Mr Amrit, Mr Manish Mago , Shashi, Tanu, Rajsuta, & Pallavi Gupta , R.S Uppal ) for their support & coordination during this event.  
Prega News contests spec ad to mark the Father’s Day celebration
Jun 22 2022 By Admin
          It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News.   Father's Day Instagram Post Links:  https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link   Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web  

TV

Gas-O-Fast releases the second leg of multilingual TVC with Brahmanandam and Biswanath
Jun 22 2022 By Admin
          Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu. As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu  for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues.  The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions.  Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population.   On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”    Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.” Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast  aims to appeal to the masses of the region in their own linguistic ways, making the consumption more receptive as well as effective.”     Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma Limited. Gas-O-Fast has Ayurvedic antacid properties and its range of products comes in Jeera, Ajwain, Guava and Lemon flavours.   https://www.youtube.com/watch?v=-wSiiPdQOu8   https://www.youtube.com/watch?v=XY-qnwK3nIQ   https://www.youtube.com/watch?v=bePhs1KnZeg   https://www.youtube.com/watch?v=9ufJaLd3oyg
World Music Day Carnival: Music and youth-channels MTV Beats, Vh1 India and MTV hit the right note with a spectacular multi-artist special
Jun 17 2022 By Admin
          MTV Beats, Vh1 India and MTV, have curated a one-of-a-kind extravaganza on World Music Day. Bringing together an unprecedented mélange of artists, genres, languages and moods, World Music Day Carnival is expected to be a one-hour special you do not want to miss! Airing on 21st June, 2022 at 12 PM and 4 PM on MTV Beats and Vh1 India and at 1:30 PM on MTV India, this is every music-lover’s ticket to magical musical moments. The carnival promises to live up to its name and give music-lovers an amalgamation of dynamic musical ‘rides’! With sensational performances by the likes of Papon, Aastha Gill, Nikhita Gandhi, Osho Jain, Payal Dev, Millind Gaba, Shashaa Tirupati, Raghav Meattle, amongst others, the special episode comprises of in-person and virtual performances, with unforgettable fetes of music and interactive games. Talented singers and gorgeous twins, Sukriti and Prakiti Kakar who have carved a niche for themselves in the music industry themselves, will host this special while having candid conversations and playing fun carnival-based games with the performing artists, while also spilling the beans on their inspiring musical journeys. Aoneha Tagore, Senior Director - Programming Head, MTV Beats & Vh1 India, Viacom18, said, “The World Music Day Carnival is our special way at MTV India, MTV Beats and Vh1 India, of honouring the powerful & universal language of music. With India’s diverse musical fabric at its heart, the specially crafted episode brings together acclaimed artists, across genres, in a unique format that not just entertains with its exceptional performances, but also dives deeper into their musical trajectories in a fun and irreverent way. Music is the purest therapy for the soul and I am confident that music lovers across the board will enjoy this music carnival.” Promo Link: https://drive.google.com/file/d/14ImgAfMnVwke_q6E49GUCuNUF_x9u7h/view?usp=sharing Watch World Music Day Carnival on 21st June, 2022 at 12 PM and 4 PM on MTV BEATS and Vh1 India, and at 1:30 PM on MTV India.  
The Q set to woo viewers with Mr Aur Mrs LLB, an exclusive Comedy-Drama Show
Jun 15 2022 By Admin
          The Q continues to bolster its content offering while captivating newer audiences across India with its hatke storytelling and quirky characters. Leading the way with its differentiated strategy and keeping up to its commitment to provide its viewers the best from the world of digital entertainment for the first time on television, The Q now announces the launch of a new Dramedy, Mr Aur Mrs LLB thus diversifying its programming slate and further strengthening its core proposition for viewers while strengthening the culture of appointment viewing across its platforms. Mr Aur Mrs LLB will premiere on Monday, June 20 at 9:00 pm and will subsequently air from Monday to Friday exclusively on The Q.  Set in an unheard fictitious town Machandpur and led with characters, each having their own unique quirks, Mr Aur Mrs LLB will feature stories around the lives of lawyer couple - Anirudh Agarwal played by Subir Rana and Payal Agarwal played by Shivani Tomar - who have contradicting ideologies and theories. Adding humour to the plot and making the show a rib-tickling comedy is a silly Judge Rajinder Chaudhary played by Sumit Arora who is seen having a soft corner for Payal’s honesty and integrity and keen interest in Anirudh’s bizarre case-arguments. Each story will spread across three to five episodes and is a satirical take on situations inspired from real life settings.  To promote the humour and the madness, The Q will roll-out a cross-media integrated marketing campaign helmed by the central characters – lawyers Anirudh and Payal Agarwal and the judge Rajinder Chaudhary displaying their quirks at their very best ahead of the shows television premiere. The plot twists, turns would be further heightened with more eccentric and funny characters such as the Orderly played by Gunjan Sinha, a crazy Reporter Khoji Bawla (played by Saksham Shukla). Speaking on diversifying the channel’s content slate, Simran Hoon, CEO, QYOU Media said, “At The Q, we believe the onus rests upon us to offer our audiences especially in the FTA universe with differentiated content that is original to TV. Mr Aur Mrs LLB adds variety to our current offering with a mix of interesting genres, and characters. Each story is a one-of-its-kind narrative that will keep viewers gripped. We are sure that this show will help us further develop appointment viewing for The Q and a stronger relationship with our viewers.”   Ashutosh Barve, Programming Head, The Q and Q Marathi further added, “Mr Aur Mrs LLB offers a whole new entertainment experience for our discerning viewers. Each character has their own quirk, characteristic and ideology making them unique, fresh to TV and pleasantly amiable. Collaboratively, the show is designed to drive engagement and conversations. We are sure that the launch of  Mr Aur Mrs LLB will bring families together in their living rooms and fulfill their entertainment needs with content they can associate with." The show originally made for digital by ‘Two Nice Men Mediaworks’ is brought to television home in the Hindi heartland by The Q. Mr Aur Mrs LLB will premiere on Monday, June 20 at 9:00 pm and will subsequently air from Monday to Friday exclusively on The Q.
QYOU Media India expands its digital footprint; rapidly widens presence on Connected TV
Jun 14 2022 By Admin
          With a unique proposition to bring the digital ecosystem on linear TV for its viewers, India’s youngest and fastest growing entertainment brand, QYOU Media India, exponentially builds itself as a holistic entertainment network in India. A pioneer in driving synergies between linear TV and digital, to capture newer and wider audience segments, QYOU Media India continues to strengthen its presence on Connected TV through partnerships with major players. With an intent to augment its content distribution, QYOU Media India partners with OnePlus, giving OnePlus TV users access to its IP channels – The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan. The burgeoning growth of Connected TV in India echoes the network’s core ethos of expanding its digital footprint with the addition of valuable service partners. Touted as the next big thing to transform content consumption patterns on the bigger screen, QYOU Media India’s availability through Connected TV platforms will make content readily available, thus elevating the overall entertainment experience of its audiences. The young entertainment brand’s leading channels - The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan are currently available across 70+ Smart TVs including Samsung TV Plus, Mi, TCL, Videocon, Haier, LLOYD, MarQ by Flipkart, Sansui, Hyundai, Daiwa, Croma, among others. Apart from Smart TV brands, QYOU Media India’s relatable and entertaining content is also available on platforms such as Jio, JioTV+, MX Player, Chingari, etc. Commenting on amping up its digital footprint in India, Krishna Menon, Chief Operating Officer, QYOU Media India, said, “Connected TV platforms as a medium are witnessing an explosive growth in India. As a young entertainment brand, making digital-native content available for viewers on linear TV, provides us with an opportunity to open doors to millions of viewers and also give our content a place and platform of its own. We believe that as a disruptive and differentiated brand, expanding our digital footprints with major Connected TV platforms such as OnePlus TV will further bring us one step closer in becoming a holistic entertainment brand in India.” Addressing the association, Navnit Nakra, OnePlus India CEO and Head of India region shared, “Providing a truly immersive and intelligent smart TV experience to our community, is the central focus of the OnePlus smart TV portfolio. We are thrilled to partner with QYOU Media, and this association will provide our community access to unique content curated by digital creators from across the region, further elevating the viewing experience for our users.” With several leading partnerships, QYOU Media India will continue to expand its reach. With effortless access to its large library of content across its channels, QYOU Media India aims to make entertainment, a click away!  

Social Media

Prega News contests spec ad to mark the Father’s Day celebration
Jun 22 2022 By Admin
          It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News.   Father's Day Instagram Post Links:  https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link   Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web  
Duroflex introduces their classic ‘Energise’ range of mattresses in an optimised new avatar
Jun 21 2022 By Admin
        Driven by innovation and versatility, Duroflex, sleep solutions brand has re-launched their classic range of mattresses, Energise in a brand new avatar. Enhanced with new advanced features, the upgraded range is the perfect solution to address the demands of today’s fast-paced and high-performance consumer lifestyles. Energise has been technologically enhanced with a unique copper gel infusion layer and an anti-stress fabric to offer high-strung youngsters the deepest and most energising sleep so that they wake up feeling refreshed and recharged to take on the day.   The renewed Energise range has been crafted using the finest quality materials to provide an enriching sleep experience. The innovative NRG+ layer with copper gel infusion and the 3-zoned support technology which is unique to Duroflex offers peaceful sleep to help recharge the body. Copper is a natural element known to have exceptional anti-microbial properties which keeps the mattress free from viruses, bacteria, and odours. The anti-stress specialty fabric helps in reducing static tension, resulting in a deeply relaxed & re-energizing sleep experience. Each layer of the mattress is carefully crafted to offer optimum comfort and support. With this range, the brand has also taken a step towards sustainability. The anti-stress fabric used in the mattresses is made from 40% recycled yarns made from used PET bottles. The packaging of the range is also fully recyclable.   Speaking on the occasion, Smita Murarka, Chief Marketing Officer, Duroflex said, “At Duroflex, we constantly endeavour to redefine the meaning of quality sleep. We strongly believe in reinventing our products with new technology to adapt to the changing needs and demands of the modern consumer. The renewed Energise range is the right fit for today’s young individuals with action-packed lifestyles. It is a high-performance mattress that delivers sound, restful sleep thus allowing the mind and body to get much-needed rest so that they recover well and wake up the next day with renewed energy.”   The Energise range of plush mattresses will be available available at all leading Duroflex retail outlets across the country and can be purchased online on the brand website www.duroflexworld.com. It is also be available on leading e-commerce portals like Amazon and Flipkart. The price range starts at INR 14,500/-.   Check out the Duroflex Energise range’s feature led films:   https://youtu.be/XxosNOkR1uU   https://youtu.be/2b5BS5HmtdA   https://youtu.be/hs2vJx6bM2c   https://youtu.be/Q2hX3vFZC0E
Godrej L’Affaire, lifestyle platform of Godrej Industries Limited and Associate Companies celebrates #GoodnessOfBonds with fathers at a Senior Citizens Home
Jun 20 2022 By Admin
         To commemorate the occasion of Father’s Day, Godrej L’Affaire,  owned media lifestyle platform of Godrej Industries Limited and Associate Companies celebrated fathers for the unconditional love and support they have for their children. Father’s Day is a celebration of these real life superheroes for all that they do for their children. To celebrate their strength, love and support, Godrej L’Affaire, in association with HelpAge India, organized a special event to celebrate the #GoodnessOfBonds with the residents of Aarambh  Geriatric Care Centre, Versova. The objective was to make fathers feel loved and appreciated and spread joy and the  goodness of giving.   The event started off with an enthusiastic session of karaoke,  where the residents belted soulful tunes from their favourite era and stunned everyone with their hidden talents. Influencers Simone Khambatta, Alisha Arsiwalla, Ritcha Verma and Zishan Shrisath were also in attendance. They bonded with the residents by sharing jokes, dancing and playing fun games, thereby spending quality time with them and keeping them meaningfully engaged.   It was party time for the seniors as there was a cake cutting ceremony, goody hampers gifted to them and a photoshoot at the DIY photobooth, and they enjoyed thoroughly by participating enthusiastically and the event ended on a high note creating memories of a lifetime for them.   Tanya Dubash, Chief Brand Officer and Executive Director, Godrej Group, said, “While every day is a time to adore and cherish our fathers, one day, in particular, allows us to reflect on the importance of fathers in our lives. Over the years, we have witnessed and understood the importance of Goodness of life and bonds and Godrej L’Affaire, our curated owned media lifestyle platform believes in spreading the joy to the communities, thereby celebrating the goodness of giving and joy with them. Hence, this Father’s Day, we celebrated  and honored our responsibility towards all fathers and father figures in our lives, by meaningfully spending the day with them”   Commenting on the event, Mr. Prakash Narayan Borgaonkar, Head, Maharashtra & Goa, HelpAge India, added, “Seeing the residents of the geriatric care centre happy has filled the hearts of everyone present here with joy. The main purpose behind this celebration was to make them feel loved and supported. We wanted to appreciate them for all they have done through their love and support throughout their lives. I am grateful that Godrej L’Affaire  reached out to us and brought a smile to the faces of the residents here.”   AGENCY09, Godrej L’Affaire’s digital agency, helped conceptualize the event. Chaitali Rajadhyaksha, Idea Sculptor, AGENCY09 remarked, “The emotions truly ran high today! Seeing their innocent faces light up was such a fulfilling moment for us all. Collaborating with HelpAge India is truly a privilege and we are grateful that we could do our small bit to spread joy and love around to those who truly deserve it.”   Links to the Film   YouTube :  https://www.youtube.com/watch?v=dXHvuQH7YMI Facebook :  https://www.facebook.com/watch/?v=5194899240628378 Instagram :  https://www.instagram.com/tv/Ce6AaoZjN-J/?igshid=YmMyMTA2M2Y=  
A versatile social media star! Manav Chabbra’s solo rap single drops online
Jun 17 2022 By Admin
          May it be acting, dancing or rapping Manav Chhabra is truly the king of all trades, inching close to 2 million followers on Instagram. Setting the bar higher each day, the social media star has now dropped a much coveted rap single on his official YouTube channel Mnv TV. “R.O.T.Y” features Manav Chhabra in a raw and unfiltered avatar as he raps about his twist and turn filled journey to internet stardom. We see Manav go through a gamut of emotions as he unravels his life story. Boasting of groovy beats and sublime music, the track is sure to be a delight for Chhabra’s fans.  What makes the music video even more unique is the fact that it has been shot, crooned and composed by Manav himself, all in a day’s time! The challenge to create something in 24 hours was thrown upon him, one that he not only accepted but also aced in true Manav Chhabra style. Talking about the solo, Manav says, “This single is very special to me for a lot of reasons. It’s a gift to all my fans that have been with me through thick and thin, it was also quite an adventure to craft the whole piece in just one day. I’m really excited for people to see this labour of love”. Manav is behind not one but two popular channels on YouTube. The youngster’s endeavour is to provide the best of content to audiences, right from Vlogs, performances to challenges. With immense talent and a charming screen presence, looks like sky is the limit when it comes to Manav’s growth!   You can check out the video in the below link:- https://www.youtube.com/watch?v=2_p3UhM3uBI