Mitron invites Indians to showcase their true #DilSeIndian self this Republic Day

Jan 21 2021

 

 

 To mark the 72nd Republic Day, leading Indian short-format video app Mitron, has invited Indians to showcase their true #DilSeIndian self and to celebrate the spirit of the nation. Titled as #DilSeIndian, the campaign enables users to share their creativity by creating heartfelt videos for India under a plethora of categories such as dance, covers of patriotic songs, tri-colour fashion, tri-colour cooking/food, or fun DIY videos.

Mitron has curated an exclusive playlist comprising popular patriotic songs to support this unique content creation.  The campaign, which runs until 26th January 2021, endeavours to bring Indians together and give them a platform to pay homage to the country. The three best videos will win a cash prize of INR 1000 each.

Commenting on the campaign, Nisha Pokhriyal, VP-Marketing said: ‘’Republic Day is a monumental day in the history of our nation. There is no better time to come together and honour the day on which the Constitution of India came into effect. With this campaign, everyone has the opportunity to pay their respects to the country in their own heartfelt and personal way. We are already wowed by everyone’s creative compositions.’’

This has been the third campaign that Mitron has unveiled this month. The first is #Netaji125, which marks the commencement of 125th birth anniversary celebrations of Subhash Chandra Bose. Mitron also released a reprise version of ‘Kadam Kadam Badhaye Ja’, the regimental quick march of Netaji’s Indian National Army (INA), to celebrate Army Day on 15th January. In a separate campaign, Mitron in association with NGO Youth Nation launched #SayNoToDrugs program, which directs the limelight and spreads awareness of the social evil of drugs and substance abuse amongst the youth.

 

Videos by users -

https://web.mitron.tv/video/bw1yaLWlwcRegYCyy

https://web.mitron.tv/video/6kpAdgaEVt3DOgt2E

https://web.mitron.tv/video/Vv0ypgE2gu3roBCka

 


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Agencies

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Knowledge Centre

Insurance mindset report- Covid Era - by Max Life Insurance
Mar 02 2021 By Admin
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As a result, the former’s life insurance ownership levels stood at a higher 86% for salaried GTL owners in comparison to 68% for salaried non GT owners.  The survey also revealed significant changes in employees’ attitudes towards life insurance and continued financial coverage during unprecedented times. Around 65% respondents of group term life cover owners said that life insurance cover being offered by the employer was an important factor to decide on their employment with a company. Moreover, 56% salaried group term life cover owners and 53% salaried non GTL cover owners said that employers should offer life insurance advice to plan personal finances better.  Commenting on this, Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance said, “Faced with the possibility of a job loss, income decline and potential loss of health care, the Covid-19 pandemic heightened employees’ financial vulnerabilities. As a result, there was an increased focus towards savings and investments that could help combat unforeseen circumstances along with ensuring comprehensive financial protection. The insights also point towards the need for employers to assume a key role in helping their employees build long term financial resilience over the course of their employment.” In addition to this, there was also a notable increase in financial protection levels of salaried and self-employed classes. Term insurance awareness of salaried class increased from 57% last year (as per IPQ previous 2.0 survey) to 62% this year, whereas term insurance awareness of self-employed jumped from 51% to 63%. 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Owning life insurance from their employers, 77% group term owners felt secure about financially catering to their child’s education whereas 74% felt secure about fulfilling family’s basic needs and 71% felt financially secure about their jobs/business.  As opposed to this, salaried non GT owners showcased financial security levels at an average of 56% and were less secure across various facets. Only 62% felt secure about fulfilling family’s basic needs, 61% felt secure about financially catering to child’s education, and 59% were secure about their jobs/business.  However, only 57% group term life insurance cover owners feel life cover offered by employer group term is sufficient   Group term life cover owners also displayed high term insurance awareness and ownership of 73% and 43% respectively, as opposed to salaried non GTL cover owners, only 58% of whom were term aware and only 24% owned term insurance. Given this heightened awareness of financial protection, only 57% group term owners felt their group term life insurance cover (offered by the employer) was sufficient whereas 37% group term life cover owners said it was only somewhat sufficient and 4% said it was not sufficient at all. The same points at an opportunity for employers to engage with staff on insurance and related benefits conversation, motivating them to avail of greater insurance in the wake of Covid-19.  Salaried class continue to be higher on protection and knowledge index in comparison to self-employed   The survey also witnessed that salaried class outperformed self-employed across protection, knowledge index, and security levels even as the latter displayed compelling progress. Both cohorts registered an increase in their overall protection levels – while protection index of salaried class increased from 37 last year survey (IPQ 2.0) to 41 now, that of self-employed rose from 35 to 39.  Knowledge index or life insurance awareness of salaried class stood at 59 which resulted in life insurance ownership of 72%. While knowledge index of self-employed class was at a relatively lower 55, the cohort owned marginally more life insurance at 73%. Despite this, the overall security levels of self-employed group stood at a lower 57% as compared to 59% of salaried group.   About India Protection Quotient    Instituted in 2019, India Protection Quotient is an annual survey by Max Life in association with Kantar aimed to understand the pulse of the Indian consumers in the financial protection space. Launched with the sub-objective to increase uptake of term insurance, as the most fundamental and economical form of life insurance, the survey aims to reveal the state of urban Indians with regards to current financial security levels, changing savings & investment patterns, key anxieties & triggers of financial protection in a contemporary world.   India Protection Quotient the degree to which Indians feel protected from future uncertainties, on a scale of 0 to 100, is a proprietary tool developed in partnership with Kantar. It is based on the attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (term, endowment and Unit Linked plans).   
‘Sunny days ahead for freshers’, states TeamLease EdTech Career Outlook Report
Feb 21 2021 By Admin
  TeamLease EdTech , India’s leading learning solutions company, a group company of TeamLease Services, today launched their latest report – ‘Career Outlook Report Feb-Apr 21’. An in-depth analysis, Career Outlook Report delves deep into the hiring intent of employers, job profiles in demand, skills that fit the job roles and courses that can help fresh job seekers with actionable information for the period February- April, 2021. According to the report, India Inc is keen on hiring fresh skilled talents. In fact, more than 15% of the corporates have expressed an intent to hire freshers indicating achche din for Freshers. Though all the sectors are keen on hiring freshers at varying numbers, Informational Technology, Telecommunications, Ecommerce and Start-ups seem to be the leaders.    Further, from a job-role point of view, while corporates are keen to hire freshers across job roles, Business Development and Sales Professionals, Graphic Designers, Digital Marketing Associates, Content writers & Web Developers are the areas that most of the sectors are looking at scaling up fresher’s presence. Out of the 21 sectors studied, about 10 have expressed their intent to hire freshers for the role of Business Development/Sales Professionals. With 5 sectors looking to consider freshers for the role of Graphic Designers, this profile is also one wherein hiring is expected to be buoyant.   Sharing his perspective on the trends, Mr Shantanu Rooj, Founder & CEO, TeamLease EdTech, said, “Despite the COVID 19 pandemic, hiring of freshers continues to be on a strong growth trajectory. For the period February-April, 2021, freshers hiring intent has improved by 2.5 times from the lockdown period and as the economy opens up, it is expected to go up further. Apart from the buoyancy what stood out was the growing focus on specialised skills that employers expect from fresh job entrants. In fact, out of the 90 job roles – in popular demand – that corporates are looking at hiring freshers more than 65% are the ones that require specialised skills. HEIs can use the information in the report to tweak their curriculum to suit the needs and the demands of the industry.”   A detailed drill down the report also deep dives into key skills that freshers need to become employable and the top courses that can help the freshers increase their chances of getting a job. As per the findings, employers expect freshers to be equipped with domain skills like Product/Service Advertising, Data Analytics, Web/Mobile App Development and Spreadsheet Skills. Additionally, according to the report, employers also expect freshers to possess soft skills like Reasoning, Analytical thinking, Complex problem solving, Active learning and Critical Reasoning.  From a course point of the most ideal courses that freshers can look at to improve their employability are Automation, Software Development and Graphic Designing.   Commenting on the aspect of skilling being imperative for freshers to get the right jobs, Ms Neeti Sharma, Co-Founder and President, TeamLease EdTech, said, “While the optimism for freshers hiring is growing stronger, what candidates need to understand is that employers are extensively looking for talent with specialized skills. Of late, regular degree courses are not completely adequate for honing skills amongst freshers. In fact, most of the sought out jobs profiles for freshers requires additional learning and freshers need to constantly invest in up-skilling themselves and staying ahead of the curve. The need of the hour is not just hone domain skills but also soft and niche skills.”   The Career Outlook Report attempts to bridge this gap and provide career-enhancing insights into job roles and skills the market requires and the types of courses that prepare job seekers to effectively respond to market demand. The report analyses insights gathered from 815 employers, across eighteen sectors and fourteen cities in India.
Footwear major Bata continues business revival, posts 258 million net profit
Feb 11 2021 By Admin
     Footwear major Bata India Limited today announced results for the quarter ended 31st December 2020. Backed by improving sales during festive season, revenue from operations for the quarter stood at 6147 million, and the company clocked in net profit of 258 million.   Owing to the various customer-centric measures adopted in the wake of Covid-19, Bata India has been successful in getting back on its recovery path, with improvement in sales through its retail outlets and e-commerce platforms, and hyperlocal digftal channels- Bata ChatShop and Bata Store on Wheels. Sales through digitally enabled platforms now make up 15°A of the total sales, growing by 3 times in the fast one year. In terms of portfolio-mix, the Formals (incl. School business) & Fashion categories continued to be subdued as expected due to prevailing market conditions, the Casual, Fitness & Essentials categories bounced back leading to company‘s overall volume reaching 88% of pre-Covid levels.   To spread positivity, Bata launched its first big campaign of the year — Kick Out 2020, along with its new collection — ’Ready Again.’ The launch helped the brand in uplifting customer sentiment and getting them to shop from its retail & online store during festive season. It also rolled out its first ever ‘Sneaker Fest’, which helped drive younger consumers to shop from its North Star & Power brands.   Sandeep Kataria, CEO — Bata Brands, stated: “Owing ro decline in Covid cases and vaccine rollout, the overall market sentiment is improving significantly. Backed by good festive 5o/es and our targeted Consumer outreach, our sales have recovered to 74Po of pre-Covid levels. As o result of our focus on omni-channel retailing and scaling up our digital presence via online marketplaces and our online store, 60°X› of our marketplaces’ orders today are fulfilled by Bata stores and 100°% for bata.in. As we witnessed demand for footwear steadily grow over the lost 3-6 months, we kept expanding our reach through new franchise & multi-brand outlet stores. While we focused on reviving sales, we also kept focus on cost-savings measures across our network and enhancing productivity. Overall, we're encouraged by the increasing momentum during the December quarter and we continue to launch new ways to serve our customers better, offering them greater convenience and flexibility. All these measures have enabled us to revitalize the business ond soon we expect to get into the thrive phase of our recovery plan.”   Bata India also continued to strengthen its brick and mortar presence in tier 3 & 4 cities by opening new franchise stores across the country, with 221 Franchise stores at the end Dec 2020.   Key Highlights:   ·Bata continued to double-down on its focus on cost-savings measures by working closely with landlords for store rentals optimization, controlling discretionary spends and looking for productivity-enhancing measures ·Sales through digitally enabled platforms like Bata website, online marketplaces, Bata ChatShop, Bata Home Delivery and Bata Store on Wheels contributed over 15% of total revenues. Bata set-up its presence on all major marketplaces & drove demand by in-market audiences’ campaigns ·In Institutional & Distribution business, as the economy started opening up, Bata won orders to supply safety & industrial shoes to companies in cement, steel & railways sectors. In addition, it continued its expansion drive in smaller towns by appointing new channel partners ·Manufacturing: From Jan 2021 onwards, as demand picked up, production inched back to pre- Covid levels ·Bata opened a total of 45 new franchise stores in the quarter, taking its total to 221 Franchise stores. Some of the new towns include Itanagar(known as the land of dawn-lit mountains), Varkala(known as The Pearl of the Arabian Sea), Sivakasi(known for its firecracker, matchbox & printing industries), Pali(known as textile hub of Rajasthan) and Ratnagiri(known for its touristy monuments, temples & beaches), all having population between SOK to 3 lakh. ·Bata won first awards in ’Quality’, ’Best HR Practices’ and ’Cost Competitive Organization’ categories at the 13th CII National Competitiveness & Cluster Summit 2020 ceremony ·CSR: As part of its globally announced shoe donation-drive to benefit local communities and support Covid heroes, Bata India has donated 1.23 lakh pairs to medical workers & their families, police & children across 34 cities, with its overall commitment to donate 2 lakh pairs  
Bharti Airtel posts the highest ever consolidated quarterly revenues of Rs 26,518 crore – up 24.2% YoY
Feb 04 2021 By Admin
  Bharti Airtel Limited  today announced its audited consolidated Ind AS results for the third quarter ended December 31, 2020. Q3’21 Performance: The consolidated revenues for Q3’21 at Rs 26,518 crore grew 24.2% YoY. Consolidated mobile data traffic at 8,191 PBs in the quarter with a healthy YoY growth of 52.9%. India revenues for Q3’21 at Rs 19,007 crore increased by 25.1% YoY. Mobile revenues grew by 32.4% YoY on account of the improved realizations as well as strong customer addition. ARPU for the quarter came in at Rs 166 as compared to Rs 135 in Q3’20, an outcome of our focus on acquiring quality customers as well as secular upgrading of customers to data. The company continues to garner a strong share of the 4G net ads in the market. 4G data customers1 increased by 33.8% YoY to 165.6 Mn compared to the previous year. Over the last 4 quarters, the company has added ~42 Mn 4G customers to its network. ARPU continues to be the best in industry - average data usage per data customer at 16.4 GBs/month; while voice usage was at 1,027 mins/customer/month. 1 Data Customer Base – A customer who has used atleast 1 MB on GPRS/3G/4G network in the last 30 days. Customer Base is defined as customers generating revenue through recharge, billing or any outgoing activity. 2 The term ‘Underlying’ refers to impact of accounting policy change deferring activation, installation & rental revenue over the life of the customer under DTH business in FY’20. The company continues to see strong traction in its post-paid business also and added ~700K post-paid customers this quarter. We continue to invest ahead of the curve to create capacities and provide a brilliant experience to our customers. Several initiatives have also been undertaken to improve Network quality – leveraging digital tools/probes to monitor and improve customer experience, scaling up Vo-Wi-Fi adoption to improve indoor experience. We now have over 18 Mn customers using our Vo-Wi-Fi services. Homes business segment witnessed a revenue growth of 2.3% YoY with highest ever customer additions of ~215K during the quarter to reach to a total base of 2.79 Mn. We re-calibrated our offering and launched Xstream bundles with content and unlimited internet to accelerate penetration. The company continued to scale up the LCO partnership model to expand its footprint in non-wired cities, extending the model to over 120 cities. Airtel Business continues to accelerate its momentum with 9.2% YoY growth, driven by demand for connectivity and solutions across global business and domestic businesses. The company continues to expand and grow adjacent verticals such as Data centres, Cloud, Cyber security, Customer relationship management platforms, video-conferencing amongst others. Digital TV witnessed a growth of 5.8% YoY on an underlying2 basis, on the back of strong customer additions of 485K during the quarter. We continue to make progress through innovative propositions and differential experience to accelerate the business growth. The Digital services offerings of Airtel continue to see robust growth. MAUs increased to over 190 Mn across our key digital assets – Thanks, Wynk, Xstream. There are over 1.2 million retailers transacting and making payments every day on Mitra App. Online recharges continue to contribute around 50% of overall revenues. Consolidated EBITDA witnessed an increase of 38.2% YoY to Rs 12,178 crore in Q3’21. This led to an improvement in EBITDA margin from 41.3% in Q3’20 to 45.9% in Q3’21. Incremental EBITDA margins across businesses remained healthy, with mobile services EBITDA improving from 35.9% in Q3’20 to 43.7% in Q3’21. Consolidated EBIT increased by 134.9% YoY to Rs 4,665 crore. The Consolidated Net loss before exceptional items for the quarter stands at Rs 298 crore. The Consolidated Net income after exceptional items for the quarter stands at Rs 854 crore.   The Net Debt-EBITDA ratio (annualized) and including the impact of leases as on December 31, 2020 is at 3.03 times as compared to 3.40 times as on December 31, 2019. Excluding pending AGR dues, the Net Debt-EBITDA ratio (annualized) is at 2.52 times as on December 31, 2020. AGR Matter: During the quarter, the Group has filed an application before the Hon’ble Supreme Court inter-alia highlighting basic arithmetical, clerical and computational errors in the DOT demand. The application is pending adjudication. In a statement, Gopal Vittal, MD and CEO, India & South Asia, said: “Despite the unprecedented volatility that we have confronted through the year, we delivered another strong performance this quarter. This consistency in performance was across every part of our portfolio, as reflected in market share growth across all our business segments. This has been made possible due to our agility, the continued re-orientation of our business model and our relentless focus on what truly matters – serving our customers. The main highlight of the quarter was the ~13 Million 4G customers we added in our Wireless business. As a result, we grew our revenues by ~25% over the same period last year and margins expanded. We are also proud to have become India’s first Telco to have demonstrated a LIVE 5G service over a commercial network in Hyderabad city. This reaffirms our strategy to win with quality customers.” COVID-19 While the pandemic continues, we see a gradual return to normalcy. Our focus continues to be on delivering uninterrupted services and great end user experience while ensuring safety of our employees and partners continues to remain our key priority. Network: We maintained strong momentum of infrastructure deployment to support growing customer needs. Our network teams continue to ensure urgent response for service restoration where impacted, while simultaneously improving the overall network experience of customers through digital tools and analytics. Safety and society: Our utmost priority remains safety of our employees and partnerships. We have provided all sanitation essentials to our workforce on the field and stepped up hygiene measures across all our offices. Our offices across the country remain open with voluntary attendance ensuring strict adherence to local regulations. We have ensured comprehensive insurance coverage for our employees, tied up with major hospitals across the country, empanelled network of doctors and extended financial support to our partners wherever critical for medical expenses. Summary of the Consolidated Statement of Income – represents consolidated Statement of Income as per Indian Accounting Standards (Ind-AS) (Amount in Rs crore, except ratios) Dec 2020 Dec 2019 Total revenues 26,518 21,344 24.2% EBITDA 12,178 8,812 38.2% EBITDA/ Total revenues 45.9% 41.3% 4.6% EBIT 4,665 1,986 134.9% EBIT/ Total revenues 17.6% 9.3% 8.3% Profit before tax 592 (915) 164.7% Net Income 854 (1,035) 182.4% Quarter Ended Y-o-Y Growth Particulars Customer Base (Figures in nos, except ratios) Particulars Unit Dec-20 Sep-20 Q-o-Q Growth Dec-19 Y-o-Y Growth India 000's 336,224 320,605 4.9% 308,738 8.9% South Asia 000's 2,868 2,865 0.1% 2,933 -2.2% Africa 000's 118,903 116,371 2.2% 107,140 11.0% Total 000's 457,995 439,841 4.1% 418,811 9.4%