Sep 24 2020
India’s foremost healthcare communications advisory agency Teamwork Communications Group has undertaken the PR and media communications mandate of StepOne, a nation-wide network of volunteer healthcare professionals using Telemedicine to fight COVID-19. The volunteer partnership will bolster StepOne’s campaign and help widen its reach and impact at this critical juncture in our fight against COVID-19.
StepOne is a first of its kind collective of technologists and volunteer doctors who have come together to leverage TeleMedicine and help governments manage the COVID crisis better. StepOne’s teleconsultation helplines, available in multiple languages, are powered by thousands of volunteer doctors across the country. The service is live in 15 states and several cities helping governments with one or more of the following processes – Pre-Covid triaging, Covid Positive Triaging, Home Isolation Monitoring and Plasma Management.
Teamwork Group, which has a decade of experience as a specialised healthcare communications advisory, has volunteered to take up the PR and communications mandate of the organization on a pro bono basis to help boost the larger fight against coronavirus.
The mandate for StepOne will be managed by the Delhi office of the agency with able support from its nation-wide team and associates to ensure strong positioning and greater visibility of StepOne among its target audiences.
Commenting on the development, Ms Nikky Gupta, Co-Founder and Director, Teamwork Communication Group, said, “By joining forces with StepOne, we wish to contribute our bit at a time when humanity is facing one of the worst health crises. With our deep and longstanding experience in healthcare communication as well as country-wide connect in terms of both mainstream and regional media we are confident of delivering the best communication experience for StepOne. As a healthcare specialist PR agency, we have been at the forefront, devising COVID 19 related communication strategies for a series of our partners. I hope our active media outreach will enable StepOne to expand its reach and influence effectively faster”.
As a media and communications partner, Teamwork will be responsible for delivering end-to-end communications and outreach solutions for StepOne ranging from strategising, planning and conducting campaigns, hosting media relations events, facilitating media interactions to advocacy and crisis management solutions. With a comprehensive and integrated set of ready-to-deploy communication strategies, Teamwork will enable StepOne realize its full potential by way of projecting the latter’s success stories in bolstering India’s fight against COVID 19 through use of technology.
“We are thankful to Teamwork for volunteering as a communications advisor for our initiative. At StepOne, our endeavour is to enable people seek medical consultation, free of cost, from the safety of their homes, ensure critical health issues are not neglected as also to enable faster diagnosis of COVID-19 through our scalable helplines available in different regional languages. It is absolutely important for our initiative that the right messaging and communication comes out of StepOne. And to that end, we believe Teamwork is best suited to handle this responsibility. With their deep reservoir of communications experience and large media network across offline and online platforms, I am certain that we will achieve a productive communication strategy, generate awareness around our initiative and strengthen the fight against COVID-19 by enabling more people get access to adequate consultation while creating path-breaking thought leadership in this field,” affirmed Mr Raghvendra Prasad, Co-founder of Project StepOne.
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