Zivame encourages women to love their curves

Mar 03 2021

Zivame’s third video in the Stand-up comedy route in association with Mallika Dua highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment.

 

Zivame’s True Curv collection built for the curvier bust profiles aims to plug in this gap in the market. This is a range of lingerie with sizes ranging from 32DD to 44E specially designed to solve curvy problems and provide adequate support and coverage without compromising on style.

 

Speaking about the campaign, Ms Khatija Lokhandwala, Head Marketing, Zivame, said, “The campaign takes a hilarious route, while bringing to the fore front issues faced by women from the lack of inclusivity to the taboos associated with lingerie and we hope to strike a chord with our consumers in a very real way”.

 

Link to the campaign:   Mallika Dua Talks About Problems in Shopping Plus-Sized Lingerie


Trending in brands

Digital

Celebrate ‘World Book Day’ with Amazon.in
Apr 20 2021 By Admin
    Express the love for reading by celebrating ‘World Book Day’ with Amazon.in from April 23, 2021 onwards. Customers will have access to a broad selection of books, e-books and audible audiobooks which will include popular recommendations from best-selling authors, best books of 2020, and benefits such as exciting discounts and cashbacks.   Prime members can enjoy up to 80% off on 2 months of Kindle unlimited subscription at just INR 99 that gives them access to millions of eBooks. As a part of Prime reading, Prime members also get access to hundreds of popular eBooks at no additional cost and can sign-up for a free 90-day trial of Audible.   In celebration of World Book Day, Amazon is giving away translated books to encourage reading books from around the globe. Customers get 10 eBooks for free; these eBooks are sourced from 10 different countries and have been translated into the English language to read. Additionally, customers can avail a 2-month subscription of Kindle unlimited for INR 129. Customers can also choose to subscribe for a 30-day free trial of Audible.   Customers can discover new reads every month with unlimited Kindle subscription and get Access to 1.5M+ eBooks on the Kindle Store.   Here are some products, customers can choose from -   Popular books at Kindle Store:   One arranged Murder by Chetan Bhagat – Welcome to One Arranged Murder, an unputdownable thriller from India’s highest-selling author. A story about love, friendship, family, and crime, it will keep you entertained and hooked right till the end. Delve into Romantic Suspense this weekend for free with Kindle unlimited membership.   Harry Potter and the Philosopher's Stone by J.K. Rowling - Having now become classics of our time, the Harry Potter eBooks never fail to bring comfort and escapism to readers of all ages. With its message of hope, belonging and the enduring power of truth and love, the story of the Boy Who Lived continues to delight generations of new readers. Available for free with Kindle Unlimited Membership.   Let Me Say It Now by Rakesh Maria - In Let Me Say It Now, Maria breaks his silence for the first time, letting the reader into his side of the stories built around him. It is the chronicle of a conscientious and steadfast cop who found himself during sensitive cases and created benchmarks in complicated investigations. The book is also an unusually frank and penetrating look into the criminal justice system and the socio-political set-up it operates in. Available for free with Kindle Unlimited Membership.   How to Stop Worrying & Start Living by Dale Carnegie - The book suggests many ways to conquer worry and lead a wonderful life. The book mentions fundamental facts to know about worry and magic formula for solving worry-some situations. Read it for free with Kindle Unlimited Membership.       Listen to books, stories, podcasts and more with Audible:   The Queen’s Gambit Audible Audiobook - Engaging and fast-paced, this gripping coming-of-age novel of chess, feminism, and addiction speeds to a conclusion as elegant and satisfying as a mate in four. The book has been written by Walter Tevis, narrated by Amy Landon, and published by Blackstone Audio, Inc. You can listen to this gripping story for free with your Audible trial.   Bridgerton- The Viscount Who Loved Me: Bridgerton Family, Book 2, Audible Audiobook - The second book in the beloved and globally best-selling Bridgerton family, now a series created by Shonda Rhimes for Netflix is available on Amazon.in for free with your Audible trial. The book has been written by Julia Quinn, narrated by Rosalyn Landor, and published by W. F. Howes Ltd.   1984 Audible Audiobook - George Orwell’s masterpiece is the definitive dystopian novel and one of the most influential works of the twentieth century. Listen to this classic being narrated by Andrew Wincott. The book is published by Canongate Books Ltd and available for free with your Audible trial.   The Midnight Library Audible Audiobook – The Midnight Library is a gloriously relatable novel about life, death and the in-between. It is about finding hope, playing chess, dumping regrets, and picking the right people around you. The book has been written by Matt Haig, narrated by Carey Mulligan, and published by Canongate Books. You can listen to it for free with your Audible trial.   The Science of Mind Management Audible Audiobook – The book by Swami Mukundananda charts four different aspects of the human mind and lays down a clear path towards mastering it. Through witty anecdotes, real-life accounts, and stories from the Vedic scriptures, he gently guides listeners on the road to winning their inner battle. The book has been narrated by Zubin Balaporia and published by Audible Studios. You can listen to it for free with your Audible trial.   Alexa, what's free from Audible?   Listen to Ruskin Bond's 'The Blue Umbrella' and 'Angry River' audiobooks for free on Alexa   Top picks at Amazon.in (Paperbacks & Hardcover)   A Court of Silver Flames (A Court of Thorns and Roses) by Sarah J. Mass- The richly imagined Court of Thorns and Roses series continues with the journey of Feyre's fiery sister, Nesta Archeron who has always been prickly – proud, swift to anger and slow to forgive. You can avail the paperback version at INR 633.   The Last Queen by Chitra Banerjee Divakaruni - An exquisite love story of a king and a commoner, a cautionary tale about loyalty and betrayal, and a powerful parable of the indestructible bond between mother and child, Chitra Banerjee Divakaruni's unforgettable novel brings alive one of the most fearless women of the nineteenth century, an inspiration for our times. You can purchase this hardcover copy for INR 400 from Amazon.in.   Turn A Blind Eye by Jeffrey Archer  - Turn a Blind Eye is the third instalment in the gripping story of Detective Inspector William Warwick, by the master storyteller and Sunday Times number one bestselling author of the Clifton Chronicles. You can purchase the paperback version at INR 329 and hardcover copy at INR 763.   Buy Kindle E-Reader at Amazon.in Kindle (10th Gen), 6" Display with Built-in Light, Wi-Fi (Black) - Meet the all-new Kindle that comes with a built-in adjustable front light so you can read indoors and outdoors and at more times of the day. Purpose-built for reading, All-new Kindle features a glare-free touchscreen display that reads like real paper, even in direct sunlight. You can get it for INR 7,999.   Kindle Paperwhite (10th gen) - with Built-in Light, Waterproof, 8 GB, WiFi - Our thinnest, lightest Kindle Paperwhite yet, with a sleek, modern design so you can read comfortably for hours. Features our signature 300 ppi, glare-free Paperwhite display, laser-quality text, and twice the storage of the previous generation. Plus, a single battery charge lasts weeks, not hours. You can get it for INR 12,999. 
Infectious Advertising assigned the creative mandate for Ebco
Apr 20 2021 By Admin
     Infectious Advertising has won the creative mandate for Ebco, India’s leading furniture hardware manufacturer. Infectious will handle the ATL, BTL and Digital creative services for the brand. Rajesh Nair, Director - Sales & Marketing at Ebco, mentioned, “We are happy to appoint Infectious Advertising as our creative agency for digital and non-digital brand communications of Ebco and its group brands. We are confident that their expertise in working with established brands across different industries will align with our growth plan for the brand.” “Ebco has a fantastic range of innovative products. It's an honour for us to be selected as their communications partner. We look forward to creating some fantastic work for them.” Nisha Singhania and Ramanuj Shastry- Founding Partners, Infectious Advertising, stated. Ebco's product range includes office furniture fittings, home furniture fittings, retail display systems, a range of window & door hardware, accessories, and LED furniture lights.
The five episodes docuseries directed by Emmy-winning filmmaker Joe Berlinger, will debut on Lionsgate Play this Friday, 23rd April
Apr 20 2021 By Admin
  Lionsgate Play the premium streaming service is all set to premiere the much-awaited series ‘Confronting A Serial Killer’ on its platform. The series is executive produced and directed by Oscar-nominated and Emmy-winning filmmaker Joe Berlinger and produced by Emmy Award winning Po Kutchins. ‘Confronting a Serial Killer’ is an American true crime series showcasing the astonishing story of the unprecedented relationship between acclaimed author and journalist Jillian Lauren and the most prolific serial killer in American history, Sam Little. This is a five-episode series, which will be launched on Lionsgate Play on weekly basis.   In the series, New York Times best-selling author and memoirist Jillian Lauren uncovers Sam Little’s darkest secrets and aids law enforcement in solving a multitude of cold case murders. This is while struggling to reconcile her own history of addiction and abuse, with her present-day mission to return the identities of previously nameless bodies and forgotten women. As she slips deeper into his sordid world, Jillian realizes that she may become, psychologically, Little’s last victim. The story will detail Lauren’s race against time to identify Little’s victims. This revolutionary series shines a light on the distressing impact of racial and gender bias in the criminal justice system against victims from marginalized communities.   Watch the trailer - https://www.youtube.com/watch?v=XtTxUDw13_I  
Glad U Came Announces #PayYourInterns Campaign To Encourage Paid Internships
Apr 20 2021 By Admin
    Glad U Came,  an award-winning PR and Influencer Marketing Agency based in Mumbai launches the #PayYourInterns campaign, which advocates for an increase in the amount of paid internships across all work sectors. The campaign addresses how paid internships can offer an opportunity to students and help them prepare for the future without having to sacrifice financial stability, especially in the current economy heavily affected by the Covid-19 pandemic.   Glad U Came believes that everyone who works, including interns, are entitled to get paid, regardless of any prior experience in the field. Although freshers and some hardly even out of college, interns contribute to the total turnover to the establishment they are associated with. Keeping that in mind, the #PayYourInterns campaign sheds light on the fact that a paid position can motivate interns to be more efficient in the organization and achieve better results.   #PayYourInterns is committed to bridging the gap between education and work experience that exists in the formal workspace. It encourages founders and leaders to invest in paid internships to create a more productive and efficient work environment. #PayYourInterns also aims to bridge the gap between the classes who can afford unpaid internships and the ones who cannot.   Internship at GUC Apart from paying our interns a monthly stipend, GUC also has an Intern of the month programme. Along with presenting our interns with welcome kits and an onboarding token of welcome, Glad U Came prides on including the interns in our weekly staff meetings and brainstorming sessions, as we believe new talent brings in new hope.   Commenting on the launch of #PayYourInterns, Maddie Amrutkar, the Founder and CEO of Glad U Came said, “We want to encourage an ethical way to use interns in the workspace today and believe that the best way to do this is to make every internship a paid internship. This will ensure that students from all economic backgrounds have access to opportunities that help them succeed in the future. If we want to have a competitive workforce in the future, employers need to invest in more paid internships.”   Check out Glad U Came’s Instagram page to get more insights on the #PayYourInterns Campaign https://www.instagram.com/gladucamepr/

News

Celebrate ‘World Book Day’ with Amazon.in
Apr 20 2021 By Admin
    Express the love for reading by celebrating ‘World Book Day’ with Amazon.in from April 23, 2021 onwards. Customers will have access to a broad selection of books, e-books and audible audiobooks which will include popular recommendations from best-selling authors, best books of 2020, and benefits such as exciting discounts and cashbacks.   Prime members can enjoy up to 80% off on 2 months of Kindle unlimited subscription at just INR 99 that gives them access to millions of eBooks. As a part of Prime reading, Prime members also get access to hundreds of popular eBooks at no additional cost and can sign-up for a free 90-day trial of Audible.   In celebration of World Book Day, Amazon is giving away translated books to encourage reading books from around the globe. Customers get 10 eBooks for free; these eBooks are sourced from 10 different countries and have been translated into the English language to read. Additionally, customers can avail a 2-month subscription of Kindle unlimited for INR 129. Customers can also choose to subscribe for a 30-day free trial of Audible.   Customers can discover new reads every month with unlimited Kindle subscription and get Access to 1.5M+ eBooks on the Kindle Store.   Here are some products, customers can choose from -   Popular books at Kindle Store:   One arranged Murder by Chetan Bhagat – Welcome to One Arranged Murder, an unputdownable thriller from India’s highest-selling author. A story about love, friendship, family, and crime, it will keep you entertained and hooked right till the end. Delve into Romantic Suspense this weekend for free with Kindle unlimited membership.   Harry Potter and the Philosopher's Stone by J.K. Rowling - Having now become classics of our time, the Harry Potter eBooks never fail to bring comfort and escapism to readers of all ages. With its message of hope, belonging and the enduring power of truth and love, the story of the Boy Who Lived continues to delight generations of new readers. Available for free with Kindle Unlimited Membership.   Let Me Say It Now by Rakesh Maria - In Let Me Say It Now, Maria breaks his silence for the first time, letting the reader into his side of the stories built around him. It is the chronicle of a conscientious and steadfast cop who found himself during sensitive cases and created benchmarks in complicated investigations. The book is also an unusually frank and penetrating look into the criminal justice system and the socio-political set-up it operates in. Available for free with Kindle Unlimited Membership.   How to Stop Worrying & Start Living by Dale Carnegie - The book suggests many ways to conquer worry and lead a wonderful life. The book mentions fundamental facts to know about worry and magic formula for solving worry-some situations. Read it for free with Kindle Unlimited Membership.       Listen to books, stories, podcasts and more with Audible:   The Queen’s Gambit Audible Audiobook - Engaging and fast-paced, this gripping coming-of-age novel of chess, feminism, and addiction speeds to a conclusion as elegant and satisfying as a mate in four. The book has been written by Walter Tevis, narrated by Amy Landon, and published by Blackstone Audio, Inc. You can listen to this gripping story for free with your Audible trial.   Bridgerton- The Viscount Who Loved Me: Bridgerton Family, Book 2, Audible Audiobook - The second book in the beloved and globally best-selling Bridgerton family, now a series created by Shonda Rhimes for Netflix is available on Amazon.in for free with your Audible trial. The book has been written by Julia Quinn, narrated by Rosalyn Landor, and published by W. F. Howes Ltd.   1984 Audible Audiobook - George Orwell’s masterpiece is the definitive dystopian novel and one of the most influential works of the twentieth century. Listen to this classic being narrated by Andrew Wincott. The book is published by Canongate Books Ltd and available for free with your Audible trial.   The Midnight Library Audible Audiobook – The Midnight Library is a gloriously relatable novel about life, death and the in-between. It is about finding hope, playing chess, dumping regrets, and picking the right people around you. The book has been written by Matt Haig, narrated by Carey Mulligan, and published by Canongate Books. You can listen to it for free with your Audible trial.   The Science of Mind Management Audible Audiobook – The book by Swami Mukundananda charts four different aspects of the human mind and lays down a clear path towards mastering it. Through witty anecdotes, real-life accounts, and stories from the Vedic scriptures, he gently guides listeners on the road to winning their inner battle. The book has been narrated by Zubin Balaporia and published by Audible Studios. You can listen to it for free with your Audible trial.   Alexa, what's free from Audible?   Listen to Ruskin Bond's 'The Blue Umbrella' and 'Angry River' audiobooks for free on Alexa   Top picks at Amazon.in (Paperbacks & Hardcover)   A Court of Silver Flames (A Court of Thorns and Roses) by Sarah J. Mass- The richly imagined Court of Thorns and Roses series continues with the journey of Feyre's fiery sister, Nesta Archeron who has always been prickly – proud, swift to anger and slow to forgive. You can avail the paperback version at INR 633.   The Last Queen by Chitra Banerjee Divakaruni - An exquisite love story of a king and a commoner, a cautionary tale about loyalty and betrayal, and a powerful parable of the indestructible bond between mother and child, Chitra Banerjee Divakaruni's unforgettable novel brings alive one of the most fearless women of the nineteenth century, an inspiration for our times. You can purchase this hardcover copy for INR 400 from Amazon.in.   Turn A Blind Eye by Jeffrey Archer  - Turn a Blind Eye is the third instalment in the gripping story of Detective Inspector William Warwick, by the master storyteller and Sunday Times number one bestselling author of the Clifton Chronicles. You can purchase the paperback version at INR 329 and hardcover copy at INR 763.   Buy Kindle E-Reader at Amazon.in Kindle (10th Gen), 6" Display with Built-in Light, Wi-Fi (Black) - Meet the all-new Kindle that comes with a built-in adjustable front light so you can read indoors and outdoors and at more times of the day. Purpose-built for reading, All-new Kindle features a glare-free touchscreen display that reads like real paper, even in direct sunlight. You can get it for INR 7,999.   Kindle Paperwhite (10th gen) - with Built-in Light, Waterproof, 8 GB, WiFi - Our thinnest, lightest Kindle Paperwhite yet, with a sleek, modern design so you can read comfortably for hours. Features our signature 300 ppi, glare-free Paperwhite display, laser-quality text, and twice the storage of the previous generation. Plus, a single battery charge lasts weeks, not hours. You can get it for INR 12,999. 
Infectious Advertising assigned the creative mandate for Ebco
Apr 20 2021 By Admin
     Infectious Advertising has won the creative mandate for Ebco, India’s leading furniture hardware manufacturer. Infectious will handle the ATL, BTL and Digital creative services for the brand. Rajesh Nair, Director - Sales & Marketing at Ebco, mentioned, “We are happy to appoint Infectious Advertising as our creative agency for digital and non-digital brand communications of Ebco and its group brands. We are confident that their expertise in working with established brands across different industries will align with our growth plan for the brand.” “Ebco has a fantastic range of innovative products. It's an honour for us to be selected as their communications partner. We look forward to creating some fantastic work for them.” Nisha Singhania and Ramanuj Shastry- Founding Partners, Infectious Advertising, stated. Ebco's product range includes office furniture fittings, home furniture fittings, retail display systems, a range of window & door hardware, accessories, and LED furniture lights.
The five episodes docuseries directed by Emmy-winning filmmaker Joe Berlinger, will debut on Lionsgate Play this Friday, 23rd April
Apr 20 2021 By Admin
  Lionsgate Play the premium streaming service is all set to premiere the much-awaited series ‘Confronting A Serial Killer’ on its platform. The series is executive produced and directed by Oscar-nominated and Emmy-winning filmmaker Joe Berlinger and produced by Emmy Award winning Po Kutchins. ‘Confronting a Serial Killer’ is an American true crime series showcasing the astonishing story of the unprecedented relationship between acclaimed author and journalist Jillian Lauren and the most prolific serial killer in American history, Sam Little. This is a five-episode series, which will be launched on Lionsgate Play on weekly basis.   In the series, New York Times best-selling author and memoirist Jillian Lauren uncovers Sam Little’s darkest secrets and aids law enforcement in solving a multitude of cold case murders. This is while struggling to reconcile her own history of addiction and abuse, with her present-day mission to return the identities of previously nameless bodies and forgotten women. As she slips deeper into his sordid world, Jillian realizes that she may become, psychologically, Little’s last victim. The story will detail Lauren’s race against time to identify Little’s victims. This revolutionary series shines a light on the distressing impact of racial and gender bias in the criminal justice system against victims from marginalized communities.   Watch the trailer - https://www.youtube.com/watch?v=XtTxUDw13_I  
Glad U Came Announces #PayYourInterns Campaign To Encourage Paid Internships
Apr 20 2021 By Admin
    Glad U Came,  an award-winning PR and Influencer Marketing Agency based in Mumbai launches the #PayYourInterns campaign, which advocates for an increase in the amount of paid internships across all work sectors. The campaign addresses how paid internships can offer an opportunity to students and help them prepare for the future without having to sacrifice financial stability, especially in the current economy heavily affected by the Covid-19 pandemic.   Glad U Came believes that everyone who works, including interns, are entitled to get paid, regardless of any prior experience in the field. Although freshers and some hardly even out of college, interns contribute to the total turnover to the establishment they are associated with. Keeping that in mind, the #PayYourInterns campaign sheds light on the fact that a paid position can motivate interns to be more efficient in the organization and achieve better results.   #PayYourInterns is committed to bridging the gap between education and work experience that exists in the formal workspace. It encourages founders and leaders to invest in paid internships to create a more productive and efficient work environment. #PayYourInterns also aims to bridge the gap between the classes who can afford unpaid internships and the ones who cannot.   Internship at GUC Apart from paying our interns a monthly stipend, GUC also has an Intern of the month programme. Along with presenting our interns with welcome kits and an onboarding token of welcome, Glad U Came prides on including the interns in our weekly staff meetings and brainstorming sessions, as we believe new talent brings in new hope.   Commenting on the launch of #PayYourInterns, Maddie Amrutkar, the Founder and CEO of Glad U Came said, “We want to encourage an ethical way to use interns in the workspace today and believe that the best way to do this is to make every internship a paid internship. This will ensure that students from all economic backgrounds have access to opportunities that help them succeed in the future. If we want to have a competitive workforce in the future, employers need to invest in more paid internships.”   Check out Glad U Came’s Instagram page to get more insights on the #PayYourInterns Campaign https://www.instagram.com/gladucamepr/

Agencies

Infectious Advertising assigned the creative mandate for Ebco
Apr 20 2021 By Admin
     Infectious Advertising has won the creative mandate for Ebco, India’s leading furniture hardware manufacturer. Infectious will handle the ATL, BTL and Digital creative services for the brand. Rajesh Nair, Director - Sales & Marketing at Ebco, mentioned, “We are happy to appoint Infectious Advertising as our creative agency for digital and non-digital brand communications of Ebco and its group brands. We are confident that their expertise in working with established brands across different industries will align with our growth plan for the brand.” “Ebco has a fantastic range of innovative products. It's an honour for us to be selected as their communications partner. We look forward to creating some fantastic work for them.” Nisha Singhania and Ramanuj Shastry- Founding Partners, Infectious Advertising, stated. Ebco's product range includes office furniture fittings, home furniture fittings, retail display systems, a range of window & door hardware, accessories, and LED furniture lights.
Glad U Came Announces #PayYourInterns Campaign To Encourage Paid Internships
Apr 20 2021 By Admin
    Glad U Came,  an award-winning PR and Influencer Marketing Agency based in Mumbai launches the #PayYourInterns campaign, which advocates for an increase in the amount of paid internships across all work sectors. The campaign addresses how paid internships can offer an opportunity to students and help them prepare for the future without having to sacrifice financial stability, especially in the current economy heavily affected by the Covid-19 pandemic.   Glad U Came believes that everyone who works, including interns, are entitled to get paid, regardless of any prior experience in the field. Although freshers and some hardly even out of college, interns contribute to the total turnover to the establishment they are associated with. Keeping that in mind, the #PayYourInterns campaign sheds light on the fact that a paid position can motivate interns to be more efficient in the organization and achieve better results.   #PayYourInterns is committed to bridging the gap between education and work experience that exists in the formal workspace. It encourages founders and leaders to invest in paid internships to create a more productive and efficient work environment. #PayYourInterns also aims to bridge the gap between the classes who can afford unpaid internships and the ones who cannot.   Internship at GUC Apart from paying our interns a monthly stipend, GUC also has an Intern of the month programme. Along with presenting our interns with welcome kits and an onboarding token of welcome, Glad U Came prides on including the interns in our weekly staff meetings and brainstorming sessions, as we believe new talent brings in new hope.   Commenting on the launch of #PayYourInterns, Maddie Amrutkar, the Founder and CEO of Glad U Came said, “We want to encourage an ethical way to use interns in the workspace today and believe that the best way to do this is to make every internship a paid internship. This will ensure that students from all economic backgrounds have access to opportunities that help them succeed in the future. If we want to have a competitive workforce in the future, employers need to invest in more paid internships.”   Check out Glad U Came’s Instagram page to get more insights on the #PayYourInterns Campaign https://www.instagram.com/gladucamepr/
MCX and Nihilent Technologies partners with Times OOH to showcase real-time cricket updates on their digital screens at T2, Mumbai Airport.
Apr 15 2021 By Admin
    With the beginning of the most favorite sporting event of the year, Times OOH a prominent OOH player at Airport and a leader in DOOH media has come up with an innovative offering showcasing real-time cricket score updates on the digital screens at, Mumbai Airport. Live cricket score updates will offer air travellers their cricket fix whilst moving from one destination to another and also offer high brand recall. Sponsoring cricket updates is growing strongly year on year and this year MCX and Nihilent Technologies have pioneered to sponsor the cricket content at T2, Mumbai Airport. This similar activation offering is available on all Times OOH digital screens across other airports and Metro.  The content showcases real-time score updates, team standings, and upcoming matches. The Digital screen is divided into a 70:30 ratio where 70% will be for content and 30% for the brand’s Ad or logo. Sumit Chadha, Business Head, Mumbai Airport - Times OOH says, “This is a most wanted sports program for we Indians. It is a 50-55 days event capturing millions of eyeballs. The Indian consumers like to track matches while they are on the move and our properties offer high dwell time to premium audiences. This Innovatively designed content attracts attention along the travel path. The real-time cricket score update and fixtures on the digital screens provide compelling content to travelers. It is indeed a great brand connect and offers a high brand recall. So, brands must take advantage of this opportunity.” Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.  
Second Edition of 'The Great Visioners Awards 2021' to felicitate Digital Influencers Virtually
Apr 14 2021 By Admin
    The Great Visioners Awards is back with its second edition presented by Crossword Public Relations. This Award Show is an annual celebration and remembrance of those people who have done wonders in their industry. This time the event is targeted at social media influencers, bloggers and vloggers who have done exceptional work to engage audiences on their social media platforms. This event will be held virtually on May 24.   “The Great Visioners Awards 2021” is to acknowledge and appreciate the influencers, bloggers & vloggers from different categories for their amazing promotion on social media. The audience will comprise all the people from business to consumers, brands to users from PR, business and digital industry. This award show will be done virtually on our social media handles and more than 1k influencers across categories are expected to join in. The experienced jury will be selecting the winners considering their social media presence, content and branding as the key components.   The Influencer award show organized by Crossword Public Relations is expected to bring together social media freaks who have unique and outshining work on various social media platforms. It will be an eye-opener for audiences to witness the latest social media trends and happenings. Thus, it will be informative, interactive, and thought-provoking.   Rajnish Jain, Founder of Crossword Public Relations said; “We are back with our second edition of The Great Visioners Awards and we are delighted to announce it's going to be held on May 24th, 2021. It is a huge step for us in the industry to launch and host our award show. My team and I are eager to make this a success as we are expecting more than 1k people to attend this virtual event. The event's major purpose is to recognize and honour the great achievements of social media enthusiasts including influencers, bloggers and vloggers. We are hopeful that this will enable us to bring forth exceptional Influencer Marketing campaigns that showcase exceptional planning, execution, creativity and innovation.”

OTT

MX TakaTak launches #KhelTakaTak Bann TakaTak anthem that sees its KOLs celebrate the spirit of all things cricket
Apr 16 2021 By Admin
  Ab Cricket Bhi Hoga TakaTak, with homegrown platform MX TakaTak bringing its viewers all the fun and entertainment of cricket as the Official Short Form Video Partner for 7 teams including Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad.   Nothing unites India like cricket and the leading short form video app has launched an anthem titled ‘Khel TakaTak, Bann TakaTak’ to celebrate the spirit of all things cricket and highlight the exciting hashtag challenges that will be going live soon in the app, as part of this association.   This groovy tune promises to rev up the enthusiasm of India’s cricket lovers and encourages fans to not only cheer for their favourite teams but also participate and showcase their skills on the platform through engaging challenges. The music and overall vibe of this catchy anthem brings alive the national obsession that the country has for cricket. The song has been composed by RSC Tunes and sung by Rabbit Sack C and will see prominent digital sensations like Garima Chaurasia (Gima Ashi), Nisha Gurgain, Angel Rai and Noor Afshan as a part of the video.   Watch it here: http://bit.ly/KhelTakaTakAnthem   Speaking about the video, Nisha Guragain said, “I had a great time participating in this shoot, it felt like the perfect combination of cricket and entertainment. I’ve always enjoyed watching cricket matches and since we can't physically make it to stadiums anymore, I can’t think of a better way to cheer for your favourite teams in a virtually safe manner that is fun for you as well.”   Influencer Gima Ashi also added saying, “Jeetega Bro Jeetega in the chorus made me feel like I was in the middle of the stadium, it's such a typically cricket centric cheer and with the upbeat tempo of the song, I am sure that one and all will join us in creating fun content around cricket as part of the #KhelTakaTak challenges.”   #KhelTakTak on MX TakaTak enables users to catch their favorite cricketers at their candid best off the pitch, giving them a chance to get up-close and personal with their favorite cricket players through a live meet-and-greet as well as the chance to win some exciting merchandise as part of the in-app challenges.   
Mark your calendar for the premier of Skyfire on Lionsgate Play app
Apr 09 2021 By Admin
    Get ready for a dose of lava, magma, and steam packed with high tech VFX effects as Skyfire premiers exclusively on Lionsgate Play app on 9th April 2021. Directed by Simon West and written by Wei Bu and Sidney King, the movie stars Wang Xueqi, Hannah Quinlivan, Shawn Dou, and Jason Isaacs. The movie was #1 on box office for opening day collection in China and is intended to have a trilogy series.   The plot revolves around a theme park built by a millionaire on a volcanic island of Tianhuo, so beautiful that people forget it is located in the “Ring of Fire”. The greedy businessman’s island project overlooks the warnings from a volcanologist Meng played by Hannah. Wentao Li (Meng’s father) steps in and it’s a race against the clock to save his daughter, and the tourists and villagers from the catastrophic chaos.   Lionsgate Play is home to world class entertainment and offers best of the curated content. The app is available for download on Android Google Play store, Apple app store, Amazon firestick and JioFiber FTTH.  
MX Player, Red Bull and AutoRap by Smule come together to create Red Bull Spotlight – a hunt for India’s next rap superstar
Apr 07 2021 By Admin
    With the hip-hop scene in India fast evolving and artists from the country making their mark on the global stage, a new series gives the next generation of rappers a platform to learn from the best and hone their skills. An MX Original Series, Red Bull Spotlightfeatures beatsfromSmule’s hip hop music app AutoRap is a nationwide hunt to discover and support India’s best emerging rappers, that is now streamingfor free on MX Player.    Started in 2019 as a platform to discover India’s newest rap talent, Red Bull Spotlightis now a six-part series that will see eight rappers go head-to-head for the title. The winner will receive the opportunity to record a full-length album in a professional studio, a music video, an EPK and more, selected following a finale judged by the biggest names in Indian hip-hop – Divine, Naezy, Emiway Bantai and Dee MC. MX Player, India’s leading super app of entertainment caters to over 200 Mn Monthly Active Users and its large and diverse user base allows the emerging rap scene in India to scale new heights and reach fresh audiences. AutoRap, Smule’s app for hip-hop enthusiasts, rappers and beat makers, has partnered withtheseries toseamlesslyintegrateits music creation platform, whichallows users to recordrapover beats with special effects to make original songs and videos.        Elaborating on the same, Vivek Jain - COO, MX Playersaid, “We’re delighted to have partnered with Red Bull and AutoRap to bring alive the biggest battleground for budding rap enthusiasts in India. This three-way partnership presents as the perfect harmony of brands coming together for a bespoke integration and digital first content solutions, that we’re able to craftfully weave into stories or formats that can appeal to our large user base.”    “Red Bull Spotlight is a launch pad for the next generation of hip hop talent in India,” said Bill Bradford, Smule President.“We’re thrilled to partner with MX Player and Red Bull to fuel creative expression and shine a light on these talented rappers and their music. We’re proud to provide the musical creation platform these rising stars can use to share their stories, and to serve as the backdrop of their art.”         In the series, produced by Red Bull Media House and MX Player with Supari Studios and directed by Nisha Vasudevan, the finalists – A-Gan from Chennai, Loud Silence from Bengaluru, MC Headshot from Kolkata, Supermanikk from Chandigarh, Albela from Noida, Rhyming Man from Bhubaneshwar, The Rushi Gosavi from Goa and Siyaahi from Ahmedabad – spend a week under the mentorship of some of the finest in Indian hip-hop, attending workshops and sessions, doing challenges and more. Mentors include Sofia Ashraf, Naezy, Dopeadelicz, Sez on the Beat, and D’evil.    DIVINE, amongst the country’s biggest names in hip-hop and a fellow judge at the finale, says, “I was pleasantly surprised by the wide-ranging talent in the finale. I think that says a lot about the selection process and also about the quality of talent waiting to be discovered and given a platform in India. Red Bull has been supporting music and culture in many different formats right from before I started as well and up to now. Spotlight is another endeavour in that long line of platforms given by them in helping talent get discovered and work towards building sustainable careers for them”.   Stream an MX Original Series Red Bull Spotlight beats by AutoRap, app by Smule  now exclusively on MX Player - http://bit.ly/SpotlightOnMX  
Lionsgate Play played prank on the cast and crew at the shooting studio this April Fool’s day, to add a little cheer
Apr 02 2021 By Admin
  On April Fool’s Day, Global content leader Lionsgate Play pulled a prank on the sets of Casual and U-Special. Both the originals are currently being shot in Mumbai and Delhi respectively. With ongoing pandemic, the brand decided to bring in some cheer to those on the set by playing a joke. Amid the shoot, stage actors pretending to be cops stormed on to the sets, demanding for approved paperwork for the shoot. Blaming the crew for a falsified approval letter the police (stage actors) went on to escort the cast and crew out of the location creating a frenzy among the team. A flash mob then broke up the panic with a dance performance and banners quoting #YouHaveGotPranked by Lionsgate Play. The star cast of Casual - Kunal Kohli and Lara Dutta Bhupathi along with star cast of U-Special - Akarsh Khurana, Adhaar Khurana, Sumeet Vyas, Lukram Smil were seen breaking into riots of laughter after the prank.

OOH

MCX and Nihilent Technologies partners with Times OOH to showcase real-time cricket updates on their digital screens at T2, Mumbai Airport.
Apr 15 2021 By Admin
    With the beginning of the most favorite sporting event of the year, Times OOH a prominent OOH player at Airport and a leader in DOOH media has come up with an innovative offering showcasing real-time cricket score updates on the digital screens at, Mumbai Airport. Live cricket score updates will offer air travellers their cricket fix whilst moving from one destination to another and also offer high brand recall. Sponsoring cricket updates is growing strongly year on year and this year MCX and Nihilent Technologies have pioneered to sponsor the cricket content at T2, Mumbai Airport. This similar activation offering is available on all Times OOH digital screens across other airports and Metro.  The content showcases real-time score updates, team standings, and upcoming matches. The Digital screen is divided into a 70:30 ratio where 70% will be for content and 30% for the brand’s Ad or logo. Sumit Chadha, Business Head, Mumbai Airport - Times OOH says, “This is a most wanted sports program for we Indians. It is a 50-55 days event capturing millions of eyeballs. The Indian consumers like to track matches while they are on the move and our properties offer high dwell time to premium audiences. This Innovatively designed content attracts attention along the travel path. The real-time cricket score update and fixtures on the digital screens provide compelling content to travelers. It is indeed a great brand connect and offers a high brand recall. So, brands must take advantage of this opportunity.” Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.  
Tanishq celebrates the myriad moods of nature with their new collection – Moods of the Earth
Dec 30 2020 By Admin
  The pandemic-caused-lockdown has shown us the importance of nature. In the gloom of the nation-wide lockdown, it was only the beauty of nature that refreshed and rejuvenated us and consequently uplifted our spirits.    Tanishq as a brand has always been relevant and close to their roots. Thus, they took inspiration from Mother nature and as an ode to the Earth's artistry, based their new campaign on the shapes and hues of nature. The exotic, contemporary line uses earthy brown, blushing pink, lush green and serene white gems cut in modular shapes, timeless styles and exuberant colors, each an echo of nature’s myriad moods! Diamonds, rubies, tanzanite, citrines, emeralds, rubellite, sapphires and colored gemstones have been set in exceptional designs to glorify the beauty of Earth’s canyons, the serenity of snow, the charm of spring blossoms, and the soothing canopy of her forests. Tanishq’s magnificent Moods of the Earth collection features 28 exclusive sets embellished with breath taking diamonds and gorgeous colored gemstones.    Tanishq and Laqshya Media Group have had a long-standing partnership and executed back-to-back iconic OOH campaigns. After Ekatvam, the Moods of the Earth campaign in Top Metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Ahmadabad etc is another landmark campaign from Tanishq. The OOH campaign is a part of their 360-degree campaign for the new exclusive collection. The campaign encompasses a mix of large format media units and cluster brandings across all cities that has been utilized to create maximum impact and reach for the desired target audience. All the media units used are iconic, large format and cluster media, to ensure highest visibility. Other unconventional mediums have been used in some cities to ensure better coverage and to best reach Tanishq’s target group.    Speaking on the launch of the stunning collection, Ms Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited, said "We are thrilled to launch ‘Moods of the Earth’, our new collection of premium range diamond jewellery. We're really happy to present such an exclusive studded collection assortment to our consumers after a long time. As the name suggests, the collection takes its inspiration from myriad of idyllic moods of Nature like fascinating terrains, blushing blooms, serene snow and lush greens. The 28 exclusive pieces are all about the glamour and the dazzle of diamonds and gemstones. They also elevate the user-experience with modular functionality which allows for the same jewellery piece to be styled in various ways such a necklace which also has a detachable pendant and, earrings that can be worn as both, studs and drop earrings.    These elegant designs are versatile and can be aesthetically styled with Indian, contemporary as well as fusion ensembles. In this collection, we are celebrating Earth in all her glory and are vowing to give back to her as well. So, for each piece that is sold from our 'Moods of the Earth' collection, a tree will be planted in the customer’s name in association with with www.grow-trees.com"   Amarjeet Hudda, COO, Laqshya Solutions said, “Tanishq has always leveraged the power of OOH media to reach their consumers. Now that traffic is almost @90-95% of the pre-lockdown figures, Tanishq has come up with some brilliant campaigns. After Ekatvam, which celebrated the handwork of the Karigars of India, Tanishq came up with Moods of the Earth campiagn. We at Laqshya are very proud to bring this campaign to everyone through our scientifically planned proprietary OOH Planning Tool called SHARP (Strategic Hyperlocal AI-aided Reach Planner) and the plan was further fine-tuned by Laqshya Media’s experienced media planning team. We have strategically taken large format premium media units and created dominance zones in all the cities to establish the high visibility and impact in each city. The Laqshya team as always has executed this campaign brilliantly despite restrictions of limited lockdown and safety issues related to Covid. It is definitely one of the most visible and attractive campaign.”       
Tamil Nadu Tourism marks its presence across multi-airports, campaign executed by Times OOH.
Dec 07 2020 By Admin
    In a first, Tamil Nadu Tourism in association with Times OOH has brought its famed temples and picturesque tourist destinations to the screens of India’s major airports. With travel and tourism gaining momentum, the state tourism brand has taken to airports to target the growing leisure air-travellers across the country.  Times OOH, a prominent OOH player at Airport touchpoints, won the bid for conceptualising & executing Tamil Nadu Tourism’s outdoor advertisement campaign – media planning, media buying and executing high-recall media sites across multiple major airports in India.  While Tamil Nadu is known for its temples and cultural heritage, this campaign aimed to showcase how much more this beautiful state has to offer. Keeping in mind the brand objective of breaking through the clutter, some of the most prominent media sites located in high dwell time areas of the airports were chosen. The holistic campaign was spread across major airports in India where each airport highlighted a different and unique aspect of Tamil Nadu – exquisite temples architecture, rich cultural heritage, pristine beaches to the breath-taking beauty of its hill stations.     Mr Vikram Kapur, Additional Chief Secretary of Tamil Nadu Tourism says, “Considered as one of the most popular tourist destinations in India, Tamil Nadu witnesses one of the highest numbers of domestic and foreign tourists every year. Safety of tourist has always been our topmost priority and we leave no stone unturned to ensure that it is met. With the national ‘unlock’ process in place post Coronavirus pandemic and with the opening of various modes of transportation, Tamil Nadu has taken all necessary steps to ensure maximum hygiene and safety. I’m glad to see our hidden gems being showcased to travellers across the major airports of the country. Tamil Nadu has a lot to offer and with air travel picking up we are quite excited to welcome tourists to our enchanting state Tamil Nadu.” Mr T.P. Rajesh, Commissioner of Tamil Nadu Tourism says, “This is a unique initiative where we’ve chosen multi-airport advertising for promoting Tamil Nadu’s various tourist destinations. While developing our campaign strategy, we wanted to reach not only to premium audiences but also target those who frequently travel and would be willing to explore Tamil Nadu’s numerous tourist destinations. Tamil Nadu is most often associated with the magnificent and architecturally marvellous temples. Places of tourist interest like long stretches of beaches, Hill stations at Kodaikanal and Yercaud, UNESCO identified Nilgiri Mountain Railway, various wildlife and bird sanctuaries, one can cherish the mesmerising breath-taking view of sunrise and sunset at Kanniyakumari, Splendid architectural marvel – The palace of Chettinadu and rural areas of Tamil Nadu. There is so much more that can be explored here. We wanted a campaign partner who understands our requirement and can conceptualise, plan and execute our idea, and Times OOH surely did so in an effective way through a collaborative approach.” N. Shekhar, CFO - Times OOH says, “We are happy to be associated with Tamil Nadu Tourism and to provide an opportunity to create a nation-wide awareness for the targeted audience at Airports. It is our constant endeavour to understand our client’s marketing objective and then provide them with appropriate solutions. Unlike any other medium, airport advertising can offer low distraction and high dwell time. With all airports and airline adopting high standards of safety for passengers, air travel is probably one of the safest modes of travel. This allows brands to effectively communicate their message that leaves a long-lasting recall in the minds of the passengers.”  Roshan Rawat, Head of MarCom, Creative and Digital - Times OOH says, “Right from developing the concept and crafting designs to planning media and executing the campaign across all the airports, this was indeed a unique and exciting opportunity presented to us. For this national campaign, each media location was handpicked, be it departures, check-in, security holding area or arrivals – based on where we’d be able to reach maximum passengers and grab their attention. Bringing Tamil Nadu’s tourism destinations on to the airport media is surely a step towards transforming the way marketers communicate with consumers on-the-go.”    Times OOH offers comprehensive media solutions across Airports, Metro and Street furniture in India and Mauritius.  
Tanishq launched the Ekatvam campaign to start off the Festive Season
Nov 06 2020 By Admin
  The ongoing festive season is a welcome respite that everyone had been looking forward to. To truly celebrate the spirit of festivals we have seen some beautiful campaigns by leading brands. Leading the ad bandwagon post lockdown is Tanishq with another gem – the Ekatvam campaign – inspired by the theme of ‘Oneness’, a confluence of India’s finest art forms, intricately knitted into their festive collection.   Tanishq and Laqshya Media Group have had a long-standing partnership and we are very happy to have executed the special Ekatvam campaign in 10 cities in India - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna. Launched on the 16th of October, the OOH campaign is a part of their 360-degree campaign for the new festive collection and will be displayed for a month. A massive campaign that encompasses an area of 1,52,000 sq ft of OOH media has been utilized to create maximum impact and reach the target audience. Catching imagery and iconic large format sites have been selected to ensure highest visibility. Other mediums like bus shelters, metro pillars, etc. have been used as well to ensure wider coverage and frequency. Medias at congregation points, nodal points, main jewelry markets and arterial road of each of the cities were identified to ensure best reach for Tanishq’s target group.    Mr. Arun Narayan, VP Category, Marketing & Retail, Tanishq, Titan Company Limited said, “The past six months have made us realize a few things through the selfless acts of our people across the country and our own experiences dealing with many challenges of these times. “Oneness" is a key essence of humanity and it is paramount to come together as one, to help each other rebuild and prevail over these challenges. We are celebrating and expressing this through the brand and collection thought of "Ekatvam". The new, exciting collection is a confluence of various art forms from around the country featuring the artistry of our nation’s best karigars across craft centres bringing alive the central thought of the 'beauty of oneness'. Importantly, this collection we believe will help strongly rebuild the livelihoods of our jewellery Karigars across India and illuminate their homes this Diwali"   Speaking on the campaign Atul Shrivastava, CEO, Laqshya Media Group said, “Tanishq as a brand has always believed in the power of OOH media to reach the consumers. It is not only their Target Audience, but even the advertising industry looks forward to Taniqshq advertisements and campaigns. With the different phases of Unlock, traffic is almost @80% of the pre Covid era. This aligned with the Festival season and customers coming back to markets. It is just the right time to reach the consumers through OOH. Tanishq is upholding the beauty of unity and bringing to us the exquisite handwork of the Karigars of India. We at Laqshya are very proud to bring this campaign to everyone through our carefully and scientifically-planned OOH media campaign that had used extensive databases and metrics from Laqshya Media’s proprietary platform called SHARP. The Laqshya team as always has executed this campaign brilliantly despite restrictions of limited lockdown and safety issues related to Covid. It is definitely one of the most visible and attractive campaigns.”