ABP Network Partners with RHA India to serve 30 Million Meals

Jul 23 2020

 

 Intent on combatting the ongoing hunger crisis, ABP Network has partnered with Robin Hood Army (RHA) – a volunteer-based, zero-funds organisation – for their national campaign #Mission30M. This initiative seeks to serve 30 million meals to people most affected by hunger-related issues across rural and urban areas.

The Global Hunger Index 2019 ranks India as suffering from a “level of hunger that is serious”. COVID-19 has aggravated this situation. A new report published by Oxfam estimated that 122 million more people could be pushed into starvation this year because of the pandemic’s economic fallout. Given the gravity of the situation, ABP Network has associated with RHA in helping hungry people across geographies.

#Mission30M is the largest food relief campaign organized by civil society. Through this, Robin Hood Army is bringing together corporates, media houses and volunteers across 200 cities in 10 countries. All volunteers will be following government, health and safety guidelines, along with social distancing norms, to ensure safe and secure deliveries. RHA is a voluntary-based, zero-funds organisation that works to get surplus food from restaurants and the community to serve less fortunate people.

ABP Network is helping RHA promote this initiative via the strength and reach of its national and regional channels – ABP News, ABP Majha, ABP Ananda, ABP Asmita, ABP Sajha and ABP Ganga – and its digital platform ABP Live, encouraging and inspiring people all across the country to join the common cause. ABP anchors are also using their social media handles to extend support and increase the initiative’s reach.

Speaking on the occasion, Avinash Pandey, CEO – ABP Network said: “Due to the varied ramifications of COVID-19, hunger has tightened its grip worldwide. These times remind us that nothing is more meaningful than serving society. As a responsible network, we cherish our duty towards society and stand committed to dedicating ourselves in the nation’s service in every way. We are supporting this initiative to spread compassion during this challenging period. I hope more individuals and institutions join our cause.”

Previously, ABP Network had collaborated with RHA for Senior Patrol – a movement that helped provide essentials to the most senior and susceptible members of society amid the COVID-19 crisis; The Mega-Christmas Food Drive of 2019; and the special Khaibar Pass Food Festival initiative, which involved distributing extra food from the festival to those in need. Through such significant initiatives, RHA has emerged as a powerful agent of change in Indian society.

If you wish to join this effort, simply sign up on: robinhoodarmy.com/mission30M 

 


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On Independence Day WICCI National Life Skills Council sets in motion its Vision and Mission for the Women of India, releases blueprint for awareness, knowledge sharing & policy creation
Aug 15 2020 By Admin
    Women’s Indian Chamber of Commerce and Industry (WICCI)- India’s First National Business Chamber for Women is all set to build and provide policy inputs to the stakeholders including the government for enhancing life skills for women across all levels, profiles and sectors.   On the occasion of India’s 74th Independence Day today, the WICCI- National Life Skills Council set in motion its vision and mission with policy creation as one of its top priorities.   “Evolving times usher evolving methodologies and solutions, and thus we need to create novel ways of enhancing life skills with a view to robustly encourage and empower women in business, industry and commerce across all sectors and fields. The Council shall build well researched and legit policies in the area, and suggest the acceptance and implementation of the same to the Government of India, for woman empowerment and a better-conditioned society,” said Dr. Kuilieit Uppaal, WICCI National President – Life Skills while releasing the Vision and Mission of the Council today.   Highlighting the Vision, she said, “We need to create a powerful and enriching eco-system of life skills for the nation that builds the psychosocial, interpersonal and affective capacity of an individual in multiple areas to develop coping mechanisms and self-management skills that can effectively combat challenges, and help individuals evolve towards self- empowerment and success as professionals in business, industry and commerce across all sectors and fields.”   Life skills are the abilities for adaptive and positive behaviour that enable individuals to deal effectively with the demands and challenges of everyday life to address a balance of three areas- knowledge, attitude and skills. The skills of knowing and living with oneself, with others, as well as the ability to explore, rationalise and establish effective behavioural iterations for oneself is imperative for evolution and productivity.   The WICCI National Council for Life Skills endeavours to operate and create well-defined policies, systems and processes, as well as engage with the population, in conjunction with the globally recognised concepts of Life Skills and their pertinence and applicability for Indian culture and progressive thought in the current dynamism.   Awareness of the concept of Life Skills, Research & Development, Skill Interventions and Knowledge Dissemination, Opportunities for Enhancement of Life Skills across Domains, Community Network, Exchange Programs, and Policy Creation are integral components of WICCI’s Life Skill Mission.   Dr. Uppaal said that the Council would work on mission mode now. UNICEF, UNESCO and WHO have listed ten core life skills that include problem-solving, critical thinking, effective communication skills, decision-making, creative thinking, interpersonal relationship skills, self-awareness building skills, empathy, and coping with stress and emotions. “The Council will work towards creating the awareness and relevance of the skills among professionals and aspiring professionals across sectors,” she added.   The Council also plans to engage with business units, entrepreneurship institutions, start-up incubators, corporate houses, higher education establishments and other groups across domains to familiarise and disseminate life skills training through specially devised Life Skill Centres and Circles of Excellence to work toward balancing knowledge, skills and attitude. Moreover, the Council will explore opportunities to engage with groups and organisations that need assistance for knowledge sharing.   The Council firmly believes that knowledge grows multi-fold when the expanse of knowledge givers is unlimited and vibrant. Hence, the Council shall work towards the creation of a network of experts and practitioners in the area of life skills and related domains.   “Community engagement is critical for successful implementation of life skill programmes. We shall create ways to engage with the community at various levels in person or digitally. We also plan to aid direct learning and facilitation and thus effectively engage with the population as ‘friends of hope and resolve’, where there is scope for the community to openly share their feelings, feel a sense of belonging and mutually strengthen each other within the group,” Dr. Uppaal elaborated.    Along with Policy Creation, the Council would focus on encouraging and facilitating knowledge sharing within the states of India, at the national level and a global level with all possible means and modes. The main objective would be to equip the knowledge base for a better-prepared society.  
Explurger, a Made in India app launched on 74th Independence Day: Gamification to AI-based features, do a lot more on this New-Age Social Media App
Aug 15 2020 By Admin
  The 74th Indian Independence Day marked the global launch of Explurger on iOS and android, India’s own completely home-grown new-age social media app for the world to connect.    Built on cutting-edge Artificial Intelligence, the ‘Made in India’ app is available around the world. Besides India, users from 26 countries have already downloaded and signed up on Explurger, including from the USA, the UK, Germany, South Africa, Australia, the UAE, France, New Zealand, among others.   Registered in Delhi, Explurger resonates with Prime Minister Narendra Modi’s vision of an Atmanirbhar Bharat and aims to create a safe and secure platform for all its users.   Jitin Bhatia, Founder, Explurger, on the successful launch of the app, says, “Explurger is our gift to the world from India. It’s proof of India’s IT power and the spirit of innovation. I hope it puts our nation among the top app creating countries in the world. I am full of gratitude for people who have accepted Explurger. And I request everyone to download it and spread the word, so that the world connects on Explurger. I’d love to see PM Modi, US President Trump and Mark Zuckerberg Explurging.”   With its simple yet innovative AI-based features, Explurger enables users to explore beyond their geographic reach, to find, interact, and connect with fellow users. Explurger outshines others apps in the category with its unique features, such as: Complete Travelogue: Check-ins are temporary. Explurge-Ins are forever. Everytime you create a post i.e., Explurge you make, the Artificial Intelligence updates your personalized Travelogue. So every mile, city, country, pub, club, and whatnot you have been to, reflects in your travelogue. Bucket List: So the next time you have an urge to visit a cool place, taste a drink or check out a new pub you saw in a fellow Explurger’s post, just add it to your bucket list. And while you forget about it after doing so, this feature won’t. It will pop up a reminder whenever you are near that place and even help you with directions. Future Travel Plans: The next time you feel like telling the world about your travel plans, well, you can do it even before you travel. All you need to do is select a destination, enter the future date of travel, and tap ‘Spread.’ A ‘Live Countdown Timer’ will engage everyone. Maybe you can use a few suggestions, tips, and envy that pours in! Explurger Levels: Gamifying travel for the very first time, now you can increase your Explurger level. How? Every single mile you travel, city you visit, post you spread or Kudos you accumulate, the excitement goes up… and so does your Explurger level! Kudos: Share happiness and express your excitement on each post by giving 1 to 3 Kudos. Spread: With a click of a button, now share all your exciting Explurges on other social media apps out there as you post it on Explurger! Rate on the go: This app allows you to rate/review an experience, cafe, city or place! Ricky Jain, User, Explurger, shares his experience on using the app, “Firstly, it’s an Indian app, makes me really proud. Then, I found this app very useful, whenever I share photos and videos it adds miles, cities and places to my travelogue. We generally explore places and forget after sometime, but thanks to explurger it maintains all my moments and journey and remembers my future memories. The feature I like the most in this app is the Travelogue and Bucket List. Overall I love this app!”   Users have shown their love for this dil se desi app globally. Explurger is available on both Play Store and App Store.
House of Hiranandani celebrates 74th Independence Day with #FreeInside Campaign
Aug 15 2020 By Admin
  As the entire country is gradually opening up from the strict and complete lockdown due to the existing Coronavirus pandemic, the past few months have offered people a chance to experience freedom in varied and multiple forms as they stayed indoors. Whether it is freedom from the noise pollution or relief from polluted air or freedom to pursue a hobby thought long ago or simply spending time with family, multiple and varied forms of freedom such as these have been unleashed during these trying times. Keeping this in the view, House of Hiranandani, a premium real estate brand developing iconic integrated communities in India celebrated the 74th Independence Day with the #FreeInside ,a social media campaign which allowed people to showcase what independence meant for them while they stayed at their homes during such anxious times. The core idea of the campaign was to bring positive side of life when everyone is struck by fear and anxiety due to the infection.  Launched on August 7th, the campaign includes an online contest where people have shared their video bytes and Instagram reels about what made them feel #FreeInside in the past few months of lockdown. Participants sharing top three entries will be gratified with unique gifts and vocuhers. With this unique initiative, House of Hiranandani has also shared its version of freedom through a captivating video. It showcased the manner in which a House of Hiranandani Home offers freedom  to live a holistic life with its spacious homes, best-in-class amenities, lush green landscapes and engaging and lively communities.  Staying at home helped the residents from our community spend their lockdown phase with positivity, productivity and good health. Speaking about the campaign Prashin Jhobalia, VP Marketing Strategy, House of Hiranandani, said: “With this campaign we wanted our audience to see the better side of life as they remained indoors. The campaign provides our audience with a platform to share their happy moments of life experienced during lockdown.”  “Staying indoors and stepping outside only if necessary is currently the need the hour. On the occasion of this year’s Independence Day, we at House of Hiranandani take the opportunity to salute the dedication and determination of all corona warriors especially the healthcare workers who have been working tirelessly to save lives. We also urge people to stay indoors and take every possible step which can help us in overcoming this pandemic”, he added. Links to the video:  ·https://youtu.be/E6ZFB9iXteo ·https://www.facebook.com/watch/?v=303124530961095
Rapport Group announces the launch of Psychological Campus Erotica web movie ‘I also slept with Rashmi Verma’
Aug 15 2020 By Admin
    Presenting a Psychological Campus Erotica, Deepak Gattani, Chairman, Rapport Group, has announced the launch of its first Digital Movie - I also slept with Rashmi Verma on Amazon Prime Video. A two-hour un-interrupted digital movie targeting the millennials to be premiered on major OTT platforms - I also slept with Rashmi Verma is adapted from a book authored by Anuj Tikku, a Bollywood Actor, Travel Blogger running his blog www.tikkustravelthon.in, and a Published Author with over 20 authored books.   Presenting a Post-Graduation MBA College setting, the movie traces the journey of the central female protagonist Rashmi Verma; her traumatic past and her string of lovers; a rip-roaring ride of college life with Pot smoking, promiscuous sex, group fights and lop-sided humour. You will meet quirky characters like Peanut John, Raizada, Ani Bahal and Mama Molester.    Superhit film Dream Girl director Raj Shandilya has been roped in by Rapport Group for the project, given his street-smart humour and his ability to connect with the youth - the core target audience of the movie.   Speaking about the launch of the web movie, Anuj Tikku said, “I also Slept with Rashmi Verma is a coming of age Psychological Campus Erotica which will set a precedence in its genre and in fact create a new genre of its own. With the retro feel of 1996-1998 MBA Campus, it is a roller coaster ride of sex, drugs and quirky campus humour.”   Produced by Rapport Group who specialise in producing large music concerts of Artists like A.R Rahman, the web movie project’s Creative Director is Ashish Parashar, who has over fifteen years of experience in the media industry working with Endemol on reputed projects like Big Boss and Fear Factor.   Parashar expressed, "The two songs Mein Hun Rashmi Verma and Mama ka Drama will really connect with the youth in Urban and Semi-Urban towns."   The book ‘I Also Slept With Rashmi Verma’ is out on sale and will be shortly available as an audiobook too.

News

On Independence Day WICCI National Life Skills Council sets in motion its Vision and Mission for the Women of India, releases blueprint for awareness, knowledge sharing & policy creation
Aug 15 2020 By Admin
    Women’s Indian Chamber of Commerce and Industry (WICCI)- India’s First National Business Chamber for Women is all set to build and provide policy inputs to the stakeholders including the government for enhancing life skills for women across all levels, profiles and sectors.   On the occasion of India’s 74th Independence Day today, the WICCI- National Life Skills Council set in motion its vision and mission with policy creation as one of its top priorities.   “Evolving times usher evolving methodologies and solutions, and thus we need to create novel ways of enhancing life skills with a view to robustly encourage and empower women in business, industry and commerce across all sectors and fields. The Council shall build well researched and legit policies in the area, and suggest the acceptance and implementation of the same to the Government of India, for woman empowerment and a better-conditioned society,” said Dr. Kuilieit Uppaal, WICCI National President – Life Skills while releasing the Vision and Mission of the Council today.   Highlighting the Vision, she said, “We need to create a powerful and enriching eco-system of life skills for the nation that builds the psychosocial, interpersonal and affective capacity of an individual in multiple areas to develop coping mechanisms and self-management skills that can effectively combat challenges, and help individuals evolve towards self- empowerment and success as professionals in business, industry and commerce across all sectors and fields.”   Life skills are the abilities for adaptive and positive behaviour that enable individuals to deal effectively with the demands and challenges of everyday life to address a balance of three areas- knowledge, attitude and skills. The skills of knowing and living with oneself, with others, as well as the ability to explore, rationalise and establish effective behavioural iterations for oneself is imperative for evolution and productivity.   The WICCI National Council for Life Skills endeavours to operate and create well-defined policies, systems and processes, as well as engage with the population, in conjunction with the globally recognised concepts of Life Skills and their pertinence and applicability for Indian culture and progressive thought in the current dynamism.   Awareness of the concept of Life Skills, Research & Development, Skill Interventions and Knowledge Dissemination, Opportunities for Enhancement of Life Skills across Domains, Community Network, Exchange Programs, and Policy Creation are integral components of WICCI’s Life Skill Mission.   Dr. Uppaal said that the Council would work on mission mode now. UNICEF, UNESCO and WHO have listed ten core life skills that include problem-solving, critical thinking, effective communication skills, decision-making, creative thinking, interpersonal relationship skills, self-awareness building skills, empathy, and coping with stress and emotions. “The Council will work towards creating the awareness and relevance of the skills among professionals and aspiring professionals across sectors,” she added.   The Council also plans to engage with business units, entrepreneurship institutions, start-up incubators, corporate houses, higher education establishments and other groups across domains to familiarise and disseminate life skills training through specially devised Life Skill Centres and Circles of Excellence to work toward balancing knowledge, skills and attitude. Moreover, the Council will explore opportunities to engage with groups and organisations that need assistance for knowledge sharing.   The Council firmly believes that knowledge grows multi-fold when the expanse of knowledge givers is unlimited and vibrant. Hence, the Council shall work towards the creation of a network of experts and practitioners in the area of life skills and related domains.   “Community engagement is critical for successful implementation of life skill programmes. We shall create ways to engage with the community at various levels in person or digitally. We also plan to aid direct learning and facilitation and thus effectively engage with the population as ‘friends of hope and resolve’, where there is scope for the community to openly share their feelings, feel a sense of belonging and mutually strengthen each other within the group,” Dr. Uppaal elaborated.    Along with Policy Creation, the Council would focus on encouraging and facilitating knowledge sharing within the states of India, at the national level and a global level with all possible means and modes. The main objective would be to equip the knowledge base for a better-prepared society.  
Explurger, a Made in India app launched on 74th Independence Day: Gamification to AI-based features, do a lot more on this New-Age Social Media App
Aug 15 2020 By Admin
  The 74th Indian Independence Day marked the global launch of Explurger on iOS and android, India’s own completely home-grown new-age social media app for the world to connect.    Built on cutting-edge Artificial Intelligence, the ‘Made in India’ app is available around the world. Besides India, users from 26 countries have already downloaded and signed up on Explurger, including from the USA, the UK, Germany, South Africa, Australia, the UAE, France, New Zealand, among others.   Registered in Delhi, Explurger resonates with Prime Minister Narendra Modi’s vision of an Atmanirbhar Bharat and aims to create a safe and secure platform for all its users.   Jitin Bhatia, Founder, Explurger, on the successful launch of the app, says, “Explurger is our gift to the world from India. It’s proof of India’s IT power and the spirit of innovation. I hope it puts our nation among the top app creating countries in the world. I am full of gratitude for people who have accepted Explurger. And I request everyone to download it and spread the word, so that the world connects on Explurger. I’d love to see PM Modi, US President Trump and Mark Zuckerberg Explurging.”   With its simple yet innovative AI-based features, Explurger enables users to explore beyond their geographic reach, to find, interact, and connect with fellow users. Explurger outshines others apps in the category with its unique features, such as: Complete Travelogue: Check-ins are temporary. Explurge-Ins are forever. Everytime you create a post i.e., Explurge you make, the Artificial Intelligence updates your personalized Travelogue. So every mile, city, country, pub, club, and whatnot you have been to, reflects in your travelogue. Bucket List: So the next time you have an urge to visit a cool place, taste a drink or check out a new pub you saw in a fellow Explurger’s post, just add it to your bucket list. And while you forget about it after doing so, this feature won’t. It will pop up a reminder whenever you are near that place and even help you with directions. Future Travel Plans: The next time you feel like telling the world about your travel plans, well, you can do it even before you travel. All you need to do is select a destination, enter the future date of travel, and tap ‘Spread.’ A ‘Live Countdown Timer’ will engage everyone. Maybe you can use a few suggestions, tips, and envy that pours in! Explurger Levels: Gamifying travel for the very first time, now you can increase your Explurger level. How? Every single mile you travel, city you visit, post you spread or Kudos you accumulate, the excitement goes up… and so does your Explurger level! Kudos: Share happiness and express your excitement on each post by giving 1 to 3 Kudos. Spread: With a click of a button, now share all your exciting Explurges on other social media apps out there as you post it on Explurger! Rate on the go: This app allows you to rate/review an experience, cafe, city or place! Ricky Jain, User, Explurger, shares his experience on using the app, “Firstly, it’s an Indian app, makes me really proud. Then, I found this app very useful, whenever I share photos and videos it adds miles, cities and places to my travelogue. We generally explore places and forget after sometime, but thanks to explurger it maintains all my moments and journey and remembers my future memories. The feature I like the most in this app is the Travelogue and Bucket List. Overall I love this app!”   Users have shown their love for this dil se desi app globally. Explurger is available on both Play Store and App Store.
House of Hiranandani celebrates 74th Independence Day with #FreeInside Campaign
Aug 15 2020 By Admin
  As the entire country is gradually opening up from the strict and complete lockdown due to the existing Coronavirus pandemic, the past few months have offered people a chance to experience freedom in varied and multiple forms as they stayed indoors. Whether it is freedom from the noise pollution or relief from polluted air or freedom to pursue a hobby thought long ago or simply spending time with family, multiple and varied forms of freedom such as these have been unleashed during these trying times. Keeping this in the view, House of Hiranandani, a premium real estate brand developing iconic integrated communities in India celebrated the 74th Independence Day with the #FreeInside ,a social media campaign which allowed people to showcase what independence meant for them while they stayed at their homes during such anxious times. The core idea of the campaign was to bring positive side of life when everyone is struck by fear and anxiety due to the infection.  Launched on August 7th, the campaign includes an online contest where people have shared their video bytes and Instagram reels about what made them feel #FreeInside in the past few months of lockdown. Participants sharing top three entries will be gratified with unique gifts and vocuhers. With this unique initiative, House of Hiranandani has also shared its version of freedom through a captivating video. It showcased the manner in which a House of Hiranandani Home offers freedom  to live a holistic life with its spacious homes, best-in-class amenities, lush green landscapes and engaging and lively communities.  Staying at home helped the residents from our community spend their lockdown phase with positivity, productivity and good health. Speaking about the campaign Prashin Jhobalia, VP Marketing Strategy, House of Hiranandani, said: “With this campaign we wanted our audience to see the better side of life as they remained indoors. The campaign provides our audience with a platform to share their happy moments of life experienced during lockdown.”  “Staying indoors and stepping outside only if necessary is currently the need the hour. On the occasion of this year’s Independence Day, we at House of Hiranandani take the opportunity to salute the dedication and determination of all corona warriors especially the healthcare workers who have been working tirelessly to save lives. We also urge people to stay indoors and take every possible step which can help us in overcoming this pandemic”, he added. Links to the video:  ·https://youtu.be/E6ZFB9iXteo ·https://www.facebook.com/watch/?v=303124530961095
Rapport Group announces the launch of Psychological Campus Erotica web movie ‘I also slept with Rashmi Verma’
Aug 15 2020 By Admin
    Presenting a Psychological Campus Erotica, Deepak Gattani, Chairman, Rapport Group, has announced the launch of its first Digital Movie - I also slept with Rashmi Verma on Amazon Prime Video. A two-hour un-interrupted digital movie targeting the millennials to be premiered on major OTT platforms - I also slept with Rashmi Verma is adapted from a book authored by Anuj Tikku, a Bollywood Actor, Travel Blogger running his blog www.tikkustravelthon.in, and a Published Author with over 20 authored books.   Presenting a Post-Graduation MBA College setting, the movie traces the journey of the central female protagonist Rashmi Verma; her traumatic past and her string of lovers; a rip-roaring ride of college life with Pot smoking, promiscuous sex, group fights and lop-sided humour. You will meet quirky characters like Peanut John, Raizada, Ani Bahal and Mama Molester.    Superhit film Dream Girl director Raj Shandilya has been roped in by Rapport Group for the project, given his street-smart humour and his ability to connect with the youth - the core target audience of the movie.   Speaking about the launch of the web movie, Anuj Tikku said, “I also Slept with Rashmi Verma is a coming of age Psychological Campus Erotica which will set a precedence in its genre and in fact create a new genre of its own. With the retro feel of 1996-1998 MBA Campus, it is a roller coaster ride of sex, drugs and quirky campus humour.”   Produced by Rapport Group who specialise in producing large music concerts of Artists like A.R Rahman, the web movie project’s Creative Director is Ashish Parashar, who has over fifteen years of experience in the media industry working with Endemol on reputed projects like Big Boss and Fear Factor.   Parashar expressed, "The two songs Mein Hun Rashmi Verma and Mama ka Drama will really connect with the youth in Urban and Semi-Urban towns."   The book ‘I Also Slept With Rashmi Verma’ is out on sale and will be shortly available as an audiobook too.

Digital

Explurger, a Made in India app launched on 74th Independence Day: Gamification to AI-based features, do a lot more on this New-Age Social Media App
Aug 15 2020 By Admin
  The 74th Indian Independence Day marked the global launch of Explurger on iOS and android, India’s own completely home-grown new-age social media app for the world to connect.    Built on cutting-edge Artificial Intelligence, the ‘Made in India’ app is available around the world. Besides India, users from 26 countries have already downloaded and signed up on Explurger, including from the USA, the UK, Germany, South Africa, Australia, the UAE, France, New Zealand, among others.   Registered in Delhi, Explurger resonates with Prime Minister Narendra Modi’s vision of an Atmanirbhar Bharat and aims to create a safe and secure platform for all its users.   Jitin Bhatia, Founder, Explurger, on the successful launch of the app, says, “Explurger is our gift to the world from India. It’s proof of India’s IT power and the spirit of innovation. I hope it puts our nation among the top app creating countries in the world. I am full of gratitude for people who have accepted Explurger. And I request everyone to download it and spread the word, so that the world connects on Explurger. I’d love to see PM Modi, US President Trump and Mark Zuckerberg Explurging.”   With its simple yet innovative AI-based features, Explurger enables users to explore beyond their geographic reach, to find, interact, and connect with fellow users. Explurger outshines others apps in the category with its unique features, such as: Complete Travelogue: Check-ins are temporary. Explurge-Ins are forever. Everytime you create a post i.e., Explurge you make, the Artificial Intelligence updates your personalized Travelogue. So every mile, city, country, pub, club, and whatnot you have been to, reflects in your travelogue. Bucket List: So the next time you have an urge to visit a cool place, taste a drink or check out a new pub you saw in a fellow Explurger’s post, just add it to your bucket list. And while you forget about it after doing so, this feature won’t. It will pop up a reminder whenever you are near that place and even help you with directions. Future Travel Plans: The next time you feel like telling the world about your travel plans, well, you can do it even before you travel. All you need to do is select a destination, enter the future date of travel, and tap ‘Spread.’ A ‘Live Countdown Timer’ will engage everyone. Maybe you can use a few suggestions, tips, and envy that pours in! Explurger Levels: Gamifying travel for the very first time, now you can increase your Explurger level. How? Every single mile you travel, city you visit, post you spread or Kudos you accumulate, the excitement goes up… and so does your Explurger level! Kudos: Share happiness and express your excitement on each post by giving 1 to 3 Kudos. Spread: With a click of a button, now share all your exciting Explurges on other social media apps out there as you post it on Explurger! Rate on the go: This app allows you to rate/review an experience, cafe, city or place! Ricky Jain, User, Explurger, shares his experience on using the app, “Firstly, it’s an Indian app, makes me really proud. Then, I found this app very useful, whenever I share photos and videos it adds miles, cities and places to my travelogue. We generally explore places and forget after sometime, but thanks to explurger it maintains all my moments and journey and remembers my future memories. The feature I like the most in this app is the Travelogue and Bucket List. Overall I love this app!”   Users have shown their love for this dil se desi app globally. Explurger is available on both Play Store and App Store.
House of Hiranandani celebrates 74th Independence Day with #FreeInside Campaign
Aug 15 2020 By Admin
  As the entire country is gradually opening up from the strict and complete lockdown due to the existing Coronavirus pandemic, the past few months have offered people a chance to experience freedom in varied and multiple forms as they stayed indoors. Whether it is freedom from the noise pollution or relief from polluted air or freedom to pursue a hobby thought long ago or simply spending time with family, multiple and varied forms of freedom such as these have been unleashed during these trying times. Keeping this in the view, House of Hiranandani, a premium real estate brand developing iconic integrated communities in India celebrated the 74th Independence Day with the #FreeInside ,a social media campaign which allowed people to showcase what independence meant for them while they stayed at their homes during such anxious times. The core idea of the campaign was to bring positive side of life when everyone is struck by fear and anxiety due to the infection.  Launched on August 7th, the campaign includes an online contest where people have shared their video bytes and Instagram reels about what made them feel #FreeInside in the past few months of lockdown. Participants sharing top three entries will be gratified with unique gifts and vocuhers. With this unique initiative, House of Hiranandani has also shared its version of freedom through a captivating video. It showcased the manner in which a House of Hiranandani Home offers freedom  to live a holistic life with its spacious homes, best-in-class amenities, lush green landscapes and engaging and lively communities.  Staying at home helped the residents from our community spend their lockdown phase with positivity, productivity and good health. Speaking about the campaign Prashin Jhobalia, VP Marketing Strategy, House of Hiranandani, said: “With this campaign we wanted our audience to see the better side of life as they remained indoors. The campaign provides our audience with a platform to share their happy moments of life experienced during lockdown.”  “Staying indoors and stepping outside only if necessary is currently the need the hour. On the occasion of this year’s Independence Day, we at House of Hiranandani take the opportunity to salute the dedication and determination of all corona warriors especially the healthcare workers who have been working tirelessly to save lives. We also urge people to stay indoors and take every possible step which can help us in overcoming this pandemic”, he added. Links to the video:  ·https://youtu.be/E6ZFB9iXteo ·https://www.facebook.com/watch/?v=303124530961095
Rapport Group announces the launch of Psychological Campus Erotica web movie ‘I also slept with Rashmi Verma’
Aug 15 2020 By Admin
    Presenting a Psychological Campus Erotica, Deepak Gattani, Chairman, Rapport Group, has announced the launch of its first Digital Movie - I also slept with Rashmi Verma on Amazon Prime Video. A two-hour un-interrupted digital movie targeting the millennials to be premiered on major OTT platforms - I also slept with Rashmi Verma is adapted from a book authored by Anuj Tikku, a Bollywood Actor, Travel Blogger running his blog www.tikkustravelthon.in, and a Published Author with over 20 authored books.   Presenting a Post-Graduation MBA College setting, the movie traces the journey of the central female protagonist Rashmi Verma; her traumatic past and her string of lovers; a rip-roaring ride of college life with Pot smoking, promiscuous sex, group fights and lop-sided humour. You will meet quirky characters like Peanut John, Raizada, Ani Bahal and Mama Molester.    Superhit film Dream Girl director Raj Shandilya has been roped in by Rapport Group for the project, given his street-smart humour and his ability to connect with the youth - the core target audience of the movie.   Speaking about the launch of the web movie, Anuj Tikku said, “I also Slept with Rashmi Verma is a coming of age Psychological Campus Erotica which will set a precedence in its genre and in fact create a new genre of its own. With the retro feel of 1996-1998 MBA Campus, it is a roller coaster ride of sex, drugs and quirky campus humour.”   Produced by Rapport Group who specialise in producing large music concerts of Artists like A.R Rahman, the web movie project’s Creative Director is Ashish Parashar, who has over fifteen years of experience in the media industry working with Endemol on reputed projects like Big Boss and Fear Factor.   Parashar expressed, "The two songs Mein Hun Rashmi Verma and Mama ka Drama will really connect with the youth in Urban and Semi-Urban towns."   The book ‘I Also Slept With Rashmi Verma’ is out on sale and will be shortly available as an audiobook too.
Now sip your favourite cup of CCD coffee while shopping daily Essentials
Aug 14 2020 By Admin
    Shopping for daily essentials can sometimes seem like a dreary task. But Café Coffee Day now has the perfect solution to this. CCD offers yet another initiative that brings convenience and delights its customers. CCD customers can now sit down and enjoy a cup of coffee while shopping for their daily essentials all under the safety and comfort of their favourite café.  Cafe Coffee Day, India’s most loved coffee chain, has partnered with  ‘Coffee Day Essentials’, in a joint venture between Coffee Day Global Ltd and Impact HD. The Essential stores will offer items ranging from confectionary, beverages, to snacks. This collaboration will provide a cool hangout space and a shopping hub for daily needs to CCD customers, all under the same roof, in Bangalore. With this format, Café Coffee Day hopes to add a new customer base to its repertoire, thereby an increase in footfalls to the outlet.  Mr. Vinay Bhopatkar, CEO, Café Coffee Day, said “We have been extremely enthusiastic in exploring new ways to collaborate with the best of brands and create a differential experience for all our ever-evolving customers. After closely studying the needs of the new age customers, we created a platform where customers can shop while treating themselves to the unique food and beverages by CCD and its partner brands.”  Mr. Atsushi Muramatsu, CEO, Coffee Day Essentials, said “We are very proud of collaboration with CCD, the most competitive café brand in India. This collaboration will provide our customers two necessities of life: “socialising with loved ones” and “daily essentials shopping” within the local community. This partnership will help in developing this local community hub which is becoming the norm in the new normal.”  As part of the partnership, a pilot project has been launched by CCD at its Sadashivnagar cafe, to start with. Success in this format will see the partnership scaled up to around ten outlets in Bangalore.   

Agencies

BharatPe partners with Laqshya Media Group to create awareness during ‘Unlock India 3.0’
Aug 14 2020 By Admin
  The #S Campaign has been conceptualized by Laqshya Media Group in partnership with BharatPe to spread awareness on social distancing and the use of hand sanitisers. ‘#S’ stands for Staying Safe During COVID.    BharatPe’s outdoor campaign ‘Ek Bharat Ek QR’ promotes acceptance of contactless payments from all payments app through the BharatPe QR. BharatPe also offers easy collateral-free loans to help shop-owners get back in business even during COVID. As a part of this campaign, BharatPe wanted to create awareness about the importance of using hand sanitisers by being present at all the major markets and promoting the use of hand sanitisers through our Laqshya Media Group kiosks.    The campaign, carried out in Delhi/NCR, encouraged shopkeepers and customers to be cautious and stay safe during the “Unlock 3.0 phase” by following precautionary measures like sanitizing hands & wearing a mask. A structure of #S in the Indian tri-colour with sanitizer dispensers attached to it was created for the campaign. They were installed outside vulnerable points like ATM, shopping complexes, markets, milk booths, and local Kirana stores. Shopkeepers, customers & security personnel were encouraged to sanitize their hands, to keep themselves and their loved ones safe. These installations were put up in a total of 35 market areas in and around Delhi/NCR. Free masks were also distributed at all these locations.    “Due to COVID restarting business has become challenging for shop-owners. We are doing our bit, by offering loans to them to recover faster, encouraging people to use the BharatPe QR to make & receive payments to help shop-owners stay safe with our voice-based, touchless loud alerts on all payments received through BharatPe QR.  We partnered with Laqshya to spread awareness about the importance of hand sanitization and wearing a mask. This association has helped us reach people at strategic places and drive awareness on staying safe” said Abhishek Shah, Marketing Head, BharatPe.   “Laqshya has been active since the early days of the pandemic when we provided sanitizers to the Mumbai Police. Now, we are elated to partner with BharatPe and be able to spread awareness among the target audience on safety during this pandemic situation. It was really challenging to execute the campaign on such a scale when there is so much restrictions due to the crisis but our team has really pulled it off well under unconducive circumstances. BharatPe has always been very strategic about their communication process, and the #S initiative has added a feather on their cap with such a simple yet powerful idea. I strongly support the core idea of #S StaySafeStaySanitized,” said Amarjeet Singh, COO, Laqshya Media Group.
Media Moments bags PR and Digital mandate for Bhartiya Urban, the Real Estate Vertical of Bhartiya Group
Aug 13 2020 By Admin
    Media Moments, a leading marketing communication consultancy that delivers integrated communication services to some of the best Indian and global companies, announced the appointment as the digital and media communications partner for the leading real estate conglomerate – Bhartiya Urban. The role of Media Moments will be to devise a strategic framework for Bhartiya Urban to strengthen its position as the leader in the real estate segment across the country. As a part of the mandate, the company will handle all activities for Bhartiya Urban on the digital and PR front including performance marketing, online reputation management, social media management, search engine optimization, and media planning and communications. This partnership between Media Moments and Bhartiya Urban is aimed at bolstering the latter by enhancing their presence across both online and offline media. Bhartiya Urban is the real estate vertical of the leading diversified groups in India, the Bhartiya Group. Headquartered in Bangalore, Bhartiya Urban offers a holistic living experience through a perfect amalgamation of residential, commercial, and institutional projects. Speaking about the strategic agreement, Mr. Sandeep Sreekumar, Managing Director, Media Moments said, “We are excited to have Bhartiya Urban on board with us. In Bhartiya Group, we are happy to find a partner who strives to implement insight-driven approach that can influence consumer behavior and drive change. Being a pioneer in the industry, the firm is already widely popular and we are looking forward to raising its profile even further by using our expertise. With our capabilities of delivering end-to-end solutions, we are aiming to build robust campaigns and media strategies for the brand to achieve path-breaking results that they aspire for.” Headquartered in Bangalore, Media Moments has been recognized as one of the leading communication agencies in India offering cutting-edge marketing and communication services to many new as well as established brands from different sectors not only in India but also in many other countries. Over the last 10 years, the agency has built a very strong expertise in integrated marketing. The portfolio already includes a host of premium/ luxury brands in the lifestyle/ FMCG/fashion/automobile/healthcare and start-up segment. Media Moments believes that a deep understanding of how to create and execute a hybrid communication plan on both offline and online that encompasses Creative/Social/PR /Digital/Offline media channels equips them to be a valued partner. They have successfully counselled brands like Aditya Birla Group, Sattva Salarpuria,  Himalaya Personal Care, Myntra, VLCC, Max Fashion, Reliance Trends, One Plus, Blackberrys Menswear, LOccitane, and TCL to name a few.
Nutrela unveiled follow up campaign of #DilKiBaat titled #AcchaKyaHua
Aug 11 2020 By Admin
   Nutrela Health, has recently unveiled a follow up to their campaign #DilKiBaat titled #AcchaKyaHua, in association with BC Web Wise. Like its predecessor, it aims  to  give a message to people on staying positive and spending quality time with family. While reinventing life has proved to be difficult for all of us, #AcckaKyaHua focuses on all the good things that happened because of the lockdown.   With the montage of shots and anecdotes from everyday life, the short film conveys the little good things that occurred, things that otherwise go unnoticed. The script conveys the message behind the campaign: the perfect time to help with household chores, to break old habits, to figure out how else once can contribute to the family, all the while celebrating the good things with Nutrela - #AcchaKyaHua.   The rising search for immunity boosters and the surge in looking for interesting recipes made us feel Nutrela was the perfect fit for the feel good lockdown stories. After all, food - especially healthy and delicious food - has always been a part of our lives: whether celebrating wins, overcoming failures or even beginning to count our blessings as the lockdown days begin to blur. At Nutrela, our motto is healthy rehna simple hai.   The motive behind the campaign is also to show people that there are two sides to every story. While the lockdown has been hard on everyone, and has created a lot of tension - the flipside is, it has given us more time at home, more time to understand what goes on at home. And truly understand the meaning of being together and what makes a house a home.   Darshan Panchal, General Manager, Nutrela stated “The purpose of ‘Accha Kya Hua’ is to encourage people to look into the seemingly unimportant household tasks. Such as knowing what groceries are purchased at home, and to encourage people to help out more at home, to understand what might help in boosting immunity. This is where we feel Nutrela has a part to play. While health and hygiene become an important part of our lives, Nutrela reminds you that life isn’t that complicated and staying healthy is simple.”   Chaaya Baradhwaaj, Founder and MD, BC Web Wise added, “The future looks uncertain and we need to do everything we can to embrace the new normal. This film wants to give people a sense of hope - and not everything is lost. Good things can still be found if we look for them.”   Urvi Gogri, Regional Manager Client Servicing added, “Our team went deeper with Insights which are very relatable. We wanted to tell a story from the lens of Nutrela’s business Culture. This piece of content helps us to build the community and our framework was to achieve Brand Love in this phase. It is working beautifully for us.”   Rohit Kanojia, Film Head, BC Web Wise believes that his personal experiences and observations of lockdown fueled the thought for #AcchaKya. “Talking to my colleagues, I realized that instead of concentrating on the bad, we could simply look for the good. And so we did. Thus, #AcchaKyaHua was born.”   Apart from the digital film, the brand has used and continues to use social media to encourage followers to talk about and share the good experiences of the lockdown - all the while reinventing popular recipes with a healthy twist.
Tonic Worldwide and World for All launch #VocalForLocalPets
Aug 10 2020 By Admin
   World For All Animal Care & Adoptions; an animal welfare organisation in collaboration with Tonic Worldwide; a digital-first creative agency, has launched a campaign #VocalForLocalPets, intending to end discrimination against stray animals.   Violence and discrimination against animals on India's streets are on the rise. #VocalForLocalPets has been conceptualized to give these defenseless and helpless animals a voice. The campaign allows pet lovers to adopt & give these local breeds all the love they deserve while being a part of their family. Under the circumstances where everyone is presenting a united front against the pandemic and the nationalistic unity is on the rise, the team thought that solidarity with local animals is an emotion that would go a long way to find them their families and homes. Given the conditions of the current lockdown scenario, the team has launched a microsite that features all the pets who are up for adoption. In addition to this, the campaign is also being promoted on World For All’s social media handles.   Sharmee Bhatt, World For All Animal Care & Adoptions, says, “The animals on the street are often mistreated by people as they are helpless and homeless. Their life is extremely difficult with having to often suffer from extreme thirst, hunger & accidents as well.   The Vocal for Local sentiment intends to show these desi dogs & cats as equally loving and deserving the same amount of love we give to other cats and dogs by showcasing them as a part of India. By no means do we mean to shame adoption of foreign breeds. Our aim is for everyone to look at these intelligent and sturdy Indian breeds the same way they look at other breeds, and together we hope to find loving homes for them through this initiative.”   Pratik Hatankar, Head of Innovations & New Initiatives, Tonic Worldwide, says, “It is disheartening to see the discrimination between breeds and the violence perpetrated against the animals on India's streets. After our honorable Prime Minister’s urge to go #VocalForLocal, we decided to extend this thought to give a fair chance to Indian breeds. This is a heartfelt effort to encourage our country to adopt local Indian breeds as pets, give them loving homes, and become the voice of these marginalized breeds.”   Link to the microsite: vocalforlocalpets.worldforall.co

Knowledge Centre

OnMobile Reports First Quarter Fiscal 2021 Results
Aug 13 2020 By Admin
  OnMobile Global Limited (“OnMobile”) today announced the results for 1st Quarter FY21 ended June 30, 2020. Cost optimization and lower spend resulted in Earnings Before Interest, Tax and Depreciation (EBITDA) growing from INR 12.0 crores in Q4 to INR 19.8 crores in Q1, witnessing a growth of 64.7% QoQ and 4 times YoY.  Q1 FY21 Highlights:  • Acquired 25% equity stake in AI powered visual retention leader Rob0. This  investment reaffirms the importance of OnMobile's strategy to become a leader in  mobile gaming market.  • Revenue remains stable QoQ and grew by 5.3% YoY, despite Covid-19 outbreak  impacting global economy.  • Our rationalization efforts continue to yield savings with a 6.3% reduction QoQ in  manpower costs with an exit headcount of 697.  • EBITDA grew by 64.7% QoQ and 4 times YoY, to INR 19.8 crores with the margin  of 14.0% in the quarter aided by cost optimization and lower spend.  • PBT at INR 19.3 crores for Q1FY21 as compared to INR 23.5 crores in Q4FY20.  Excluding one-time exceptional items during last quarter of INR 8.2 crores, PBT  grew by 26.2% on QoQ basis. Also, PBT grew over 5 times on YoY basis.  • DSO reduced to 137 days in Q1FY21 from 144 days in Q4FY20.  • Cash stood at INR 265.9 crores. This is after Rob0 investment of INR 5.42 crores  and Buyback of INR 6.52 crores.   
Affle reports strong performance for Q1 FY2021
Aug 11 2020 By Admin
    Affle (India) Limited, a consumer intelligence driven global technology Company, today announced the results for the quarter ended June 30, 2020.     Q1 FY2021 Highlights (y-o-y):   Revenue from Operations of Rs. 89.8 crores, an increase of 20.4% y-o-y     EBITDA at Rs. 22.5 crores, an increase of 20.3% y-o-y   PAT at Rs. 18.8 crores, an increase of 42.3% y-o-y   PAT margin expansion by 2.7% y-o-y Q1 FY2021 Highlights (q-o-q):   Revenue up by 12.2% q-o-q     PAT up by 22.8% q-o-q   Affle reported a strong performance for Q1 FY2021 with a consolidated revenue from operations of Rs. 89.8 crores, an increase in revenue by 20.4% y-o-y. EBITDA was at Rs. 22.5 crores, an increase of 20.3% y-o-y. PAT increased by 42.3% y-o-y to Rs. 18.8 crores, and PAT margin stood at 20.4% for the quarter, an expansion of 2.7% from Q1 last year. This growth has been broad-based coming from both CPCU business and Non-CPCU business. The CPCU business continued its positive momentum delivering a total of 1.7 crore of converted users in Q1 FY2021. The top-10 industry verticals for the Company have been Covid-19 resilient, helping it register a robust growth in this quarter on both year-on-year basis and sequential basis (q-o-q). In Rs. Crore Q1 FY2021 Q1 FY2020 Y-o-Y Growth Revenue from Operations 89.8 74.6 20.4% EBITDA 22.5 18.7 20.3% Profit After Tax 18.8 13.2 42.3% % PAT Margin 20.4% 17.6%     Commenting on the results, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said: “08.08.20 is our 1st IPO anniversary since Affle competed its successful IPO in India. We achieved momentous progress in FY2020 and we would like to thank our shareholders for their continued trust in us. Our Affle2.0 strategic initiatives have strengthened the foundations for our long term sustainable growth. The resilient nature of our business enabled our continued growth trajectory in Q1 FY2021 with stronger demand in June from both India and International markets across industry verticals. The lockdowns have helped to accelerate the consumer adoption of mobile apps and online services in India and we are well-positioned to benefit from this trend. Affle remains committed to deliver new innovations and leverage capabilities to drive sustainable growth, while looking to invest in credible consolidation opportunities that shall enhance value for our stakeholders.”
Bata India’s Announces Q1 results, impacted due to lockdown
Aug 09 2020 By Admin
   Bata India – the country’s leading footwear brand – on Friday announced results for the quarter ended 30th June 2020. Revenue from operations for the quarter was Rs.1348 million (lower  by  85%  compared  to  the  corresponding  period  last  year  due  to  the  lockdown  in  April  &  May followed by a graded unlocking across the country). Consequently, the Company incurred a loss after tax of Rs.1,012 million as against profit after tax of Rs.1,006 million in the corresponding period last year.   Results in the first quarter of FY2020-21 were severely impacted because of disruptions caused by the ongoing COVID-19 pandemic.  The  Company  witnessed  a  gradual  improvement  in  business  once  the lockdown  was  lifted.  While  multiple  measures  taken  by  the  Company  for  customer  safety,  product availability   and   channel  expansion  have   helped   increase   sales,   the   prevailing   uncertainties   have dampened the consumer demand for discretionary spends. The Company is focusing on controlling its costs-related to retail stores, factories, rentals & operations and drive efficiencies in its value chain. The impact of cost saving exercise is visible in these results. Multiple work streams have been put into place to look at all cost-lines and come out of the pandemic fighting fit.   Sandeep  Kataria,  CEO  –  Bata  India  Limited,  stated: “It was  an  unprecedented quarter  in  Bata  India’s history.  During  the  quarter  we  had  low  sales  and  no  production  due  to  lockdown  mandated  by  the Government  due  to  the  pandemic.  Our  stores  started  opening  up  in  a  graded  fashion,  but  running operations was a challenge due to frequent lockdowns and restrictions mandated by local administration across the country. We re-started our operations keeping safety of our customers & employees in mind and in line with government and our global standards. The results have to be viewed in this context. The team has responded admirably by focusing on recovery of the business through agile portfolio expansion, scaling up our digital presence via bata.in & e-comm partners and introducing 2 new hyper-local channels Bata  Chat  Shop  for  shopping  over  WhatsApp  and  ‘Bata  Stores  on  Wheels’  mobile  kiosks  that  allow customers to shop at their doorstep. In addition, we have increased our focus on franchise store rollout and extending our reach to multi-brand outlets to get even closer to our customers. We are hopeful that the improvement in sale will continue and get a further boost with the festivities in the coming quarter.”   There is strong focus on cost saving across all cost lines including renegotiating lease rentals, controlling discretionary spends and improving productivity. We have used the past few months to recast our value chain and prepare the Company for the future ”   Other Key Highlights:   • Retail  stores  re-opening  efforts  included  a  safety  manual  and  SOP  translated  into  11  regional languages, a 20+ point checklist to ensure safety of customers and staff and equipping stores with sanitizers, gloves, masks, dispensers and quarantine boxes for shoes. •   E-commerce  channel strengthened:  bata.in now  delivers to more than 1,300 towns pan-India; 900+ stores connected in endless-aisle rollout to help drive any-store home delivery; scaling up B2B E-Comm sales and market-place presence across all major E-Comm partners •   Two new hyper-local channels launched: o Bata  ChatShop,  new  channel  launched–  allowing  customers  to  shop  remotely  from neighborhood stores by interacting with store managers via WhatsApp. This is helping Bata  in  reaching  out  to  its  core  customer  base,  attesting  to  the brand’s commitment in helping customers lead a relatively unrestricted life. o Bata  Store-on-Wheels,  new  channel  launched:  that  allows  customers  to  shop  at  their doorstep. The temporary stores are set-up in association with RWAs and condominiums, in  residential  localities,  offering  a  safe  and  convenient  shopping  experience  to  all customers  specially  children  and  elderly  who  have  restricted  movement  during  the pandemic. •   Agile-portfolio portfolio development & launch:  Curated collection of relevant portfolio: Fitness-at-home, Easy-wash, Work-from-Home, Power active-wear apparel   Personal Protective Gear (PPG) such as anti-viral face masks   •   Distribution channel ramped-up, now reaching 30,000 multi-brand outlets •   Franchise store rollout continues with a plan to open 500 by 2023 • Customer communication & experience included updating store operating timelines on Google store search, informing customers via Bata Club loyalty program, offering relevant promotions, sharing  fitness  content  to  keep  customers  healthy  during  pandemic,  digital  payment  partner offers & contactless shopping •   Factory operations re-started in July, keeping demand & current off-take in mind  
SVOD platforms experience massive growth. Consumption surge of 82 % in Urban India over the last one year: says Kantar’s ICUBETM 2019 report
Jul 30 2020 By Admin
      ‘Online video’ watching is no longer a young people phenomenon. The growth of online video users in urban India is highest among 45 and above years age group.   Online video consumption is driving internet adoption in small town. Users have grown significantly in smaller towns (40%) and online video is working as a stepping-stone for the new internet users.   Kantar, the world’s leading data, insights and consulting company, releases data on Online Video Consumption from its ICUBE report. The annual tracking study; considered to be the currency for digital adoption in the country, gauges the changing digital ecosystem in India, measuring Internet usage trends by demographic, activity and device segments.   Speaking about Online Video Consumption, Biswapriya Bhattacharjee, Executive Vice President, Insights Division, Kantar, said,” The one line verdict on Digital entertainment for the year is that of uninterrupted growth. There is good news, for both platforms and marketers.  The digital medium is way younger than its offline counter parts but we already see a very discerning audience base. The concept of specialization is already in place and the platform allows the content creators to bring out their creative best on this platform.”   Key findings:   Total online video users count rises to 294 Million in December 2019. Online video usership in urban India have grown by 25% over the last one year compared to 11% active internet user's growth.  Contrary to the popular myth - ‘Online video’ watch is no longer a young people phenomenon. The growth of online video users in urban India is highest among 45 and above years age group.  Not only the number of people watching videos has witnessed a surge, but they are doing it on a more frequent basis. 65% of online video watchers watch video online daily.  The proportion of 45 and above years age group people watching online video is higher among smaller cities than metros and large cities. The proportion of female online video viewers is higher than males among less than 15 years old age group. On-demand video content watchers are on the rise in Urban India. Affordable internet and a wide range of curated content, the on-demand video has seen significant growth over the last one year.  Music (47%), Movies (54%) are the two most-watched online video content in Urban India.   While SVOD content has witnessed a significant surge over the last one year with users growing to the tune of 82% over the last one year. AVOD has also marked growth in users (29%). The growth of Social media video users has been slower compared to AVOD or SVOD growth rate. There is an increase in the number of social media video viewers by 18%. The proportion of video users accessing social media video has dropped over the last one year The growth of SVOD is driven by smaller towns (less than 5 lakh population). SVOD users have witnessed a significant demographic change over the last one year. 37% of SVOD users now belongs to small towns compared to 10% of 2018.  SVOD users are more mature as the majority of them are already using both social media and AVOD content. 99% of the SVOD users watch either AVOD or Social media videos.  YouTube dominates on-demand video usage across genre, from music videos to news, except live sports- predominantly dominated by Hot star While SVOD has witnessed a huge surge in the last one year, AVOD will continue to be the most-watched video platform for foreseeable future due to its short format videos in comparison to long format videos of SVOD.  People watch AVOD content more frequently than SVOD content. But video watched on AVOD platforms is shorter than that of SVOD content. The majority of the AVOD content has a duration of fewer than 10 minutes whereas, the majority of the SVOD content has a duration of 15 minutes to up to one hour.