Urban Company conducts breast cancer awareness sessions for service partners & employees with HCG Cancer Chain of Hospitals

Oct 22 2021

 

 

 

In India, a woman is diagnosed with breast cancer every four minutes while another loses her life to the illness every 13 minutes. Aiming to educate its female employees and service partners about breast cancer, Asia’s largest tech-enabled home services marketplace, Urban Company, tied up with HCG Cancer Chain of Hospitals. As part of this initiative, oncologists from HCG conducted workshops on self-breast-examination to create awareness on breast cancer. These sensitization workshops were held pan-India for all female employees and partners at Urban Company on 20th and 21st October 2021. 

With the incidence of breast cancer steadily increasing in India, it becomes imperative for women to understand symptoms and be able to self-diagnose the condition. Urban Company hosted over 500 women employees and service partners from across the country in these sensitization sessions. All attendees were taught to conduct a self-examination for breast cancer by renowned oncologists such as Dr. Sasikala Prabaharan, Dr. Indoo Ammbulkar, Dr. Mansi Shah, and Dr. Amrita Chakraborty, associated with the HCG Cancer Chain of Hospitals. 


Commenting on the initiative, Neha Mathur, SVP - Human Resources at Urban Company said “At Urban Company, we care about the well-being of our employees and partners. Breast cancer is becoming an alarming health issue in India with the rising number of cases from across the country. An early diagnosis of breast cancer can save lives, making self-examination an important first step. Through this partnership, we are extending our support to ensure the well-being of our female service professionals across India.”

 

Dr. B S AjaikumarExecutive Chairman, HealthCare Global Enterprises Ltd. said, “We are extremely delighted to collaborate with Urban Company for this Pan-India breast cancer awareness and self-breast examination session on the most opportune occasion of the breast cancer awareness month. Beyond doubt, the most efficient intervention for breast cancer control is early detection, especially given the high incidence of breast cancer among Indian women. This tie-up with Urban Company is yet another manifestation of HCG’s unflinching commitment to serve the larger cause of healthcare with the support of like-minded organizations.” 

The sessions were conducted both physically and virtually across cities including Gurgaon, Mumbai, Bengaluru, Kolkata, Ahmedabad, Visakhapatnam, Jaipur, and Vadodara. 

 

According to recent estimates by the World Health Organization, 2.3 million women globally were diagnosed with breast cancer in 2020, with the number of deaths reaching 685,000. Between 2015 and 2020, there were 7.8 million women alive who were diagnosed with breast cancer, making it the world’s most prevalent cancer. 


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Brands

pTron launches Bassbuds Tango TWS earbuds with ENC & Movie Mode function just for Rs. 1299/-
Dec 08 2021 By Admin
        pTron, announced the launch of its new ENC series wireless earbuds pTron Bassbuds Tango. With remote work and entertainment as the new norm, pTron sought to develop a next-level earbud that would deliver the highest voice quality with an additional feature to take care of GenZ’s entertainment needs. The new high-performance Wireless Earbuds, the Bassbuds Tango aims to make work and entertainment seamless by redefining phone calls and movie-watching experience.   Equipped with innovative and industry-leading DSP ENC Technology, Bassbuds Tango efficiently filters out ambient noises from the background to offer incredible sound and clearer phone calls. Redefining personal entertainment, Bassbuds Tango’s dedicated Movie-mode feature ensures zero lag between audio and visuals for an extraordinary long movie and binge-watch session.   Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron, said: "Bassbuds Tango is the ultimate work & play accessory keeping in mind the demanding lifestyle of the GenZ. The ENC Technology with Movie mode feature, Bassbuds Tango redefines style and convenience in an all-in-one trendy design. This gadget is such an asset for people who desire outstanding sound and connectivity from truly wireless earbuds by the day be it busy city roads or home-office space, and their entertainment buddy by the night with the low latency movie mode and long battery life, all in an affordable price tag”.   The all-new Bassbuds Tango boasts the latest BT5.1 connection with 1-step pairing for fast and seamless connectivity and zero falters. With a 32-bit DSP processor FPU, built-in AAC codec for Hi-Fi audio, and acoustic echo cancellation the Bassbuds Tango packs a punch with its 13mm BASS boosted drivers. Offering ultimate true-wireless experience, the earbuds also feature intuitive smart touch control that allows easy toggling between music and dedicated movie mode, control music/calls, and activate the smartphone’s voice assistant with just a few easy taps.  Packed in a chic minimal aesthetic with a trendy design and matt-finish body, the earbuds are IPX4 certified for sweat and water and come in a comfortable to carry 400mAh charging case with smooth rounded edges offering 20Hours of total playback. The charging case also features a convenient Type C port that efficiently offers 3Hrs of playback on the earbuds with just 10mins of charging.   The pTron Bassbuds Tango TWS earbuds are available in two colour variants on Amazon India – Active Black and Stone White for a price of Rs. 1299/- and comes with one year warranty.     pTron Bassbuds Tango – Technical Specifications Bluetooth version: BT 5.1 Transmission distance: up to 10M Battery: Charging Case 400mAh Charge Power: DC 5V/1A Driver: 13mm Hi-Fi Stereo Music & Play time: 20H Total Mic: Mono & Dual Bud Capability Charge time: 1- 1.5Hrs  Standby time: 120H Charge case charge earbuds: 2-3 times Charging Port: USB C Fast Charging Waterproof: IPX4 Noise Cancellation: In-Ear Passive Earbud weight: 4g*2 Charge case weight: 50g   Product Link: https://www.amazon.in/dp/B09KYDNSHC https://www.amazon.in/dp/B09KYGMHL9
Okinawa sets up its first state-of-the-art experience center - Okinawa Galaxy in Dehradun
Dec 08 2021 By Admin
        Okinawa Autotech,  has launched its first ever Experience Centre, Galaxy in Dehradun - the capital of Uttarakhand. This Galaxy store is a novella of the brand Okinawa to engage its customers with the concept of Electric-2-Wheelers. At Okinawa Galaxy, customers can experience the products and the story behind its making. The futuristic tech experience center is a lively, perceptible and interactive space, where the customers get to experience the brand from its very inception.    Okinawa offers a range of low-speed and high-speed electric scooters. Price ranging from INR 61,998 to INR 82,995 for Low-Speed models including Okinawa R30, Lite and Dual and from INR 64,797 to INR 105,990 for High-Speed models including Okinawa Ridge+, Praise Pro and iPraise+.    The visitors get a chance to examine crucial components such as the battery, motor, and chassis in greater detail. In the state-of-the-art Galaxy, Okinawa also offers a customizing area where customers can opt for fascinating bespoke hand-painted scooters. The store includes dozens of Merchandise products.    Commenting on the launch of its first-ever Experience center, Mr Jeetender Sharma, MD and Founder of Okinawa Autotech said: “We are delighted to announce the opening of Okinawa Galaxy, our first-ever Experience Centre, in Uttarakhand's beautiful and scenic city Dehradun. The major goal of establishing the experience center is to create engagement by personifying Okinawa's brand experience. It will be a vibrant, palpable, and engaging environment in which we hope to improve customers' experiences with Electric Two Vehicles. This is just the beginning; we aim to go full-fledged in our growth in the coming months with the launch of many more experience centers alongside expanding our dealership network for easy access.”  
Flipkart Wholesale launches ‘Scan 2 Buy’ To drive e-commerce adoption with instore purchases
Dec 08 2021 By Admin
         Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group has enabled a ‘Scan 2 Buy’ feature on its e-commerce app to help kiranas and retailers with superior shopping experience. ‘Scan 2 Buy’ aims to drive adoption of e-commerce with walk-in members, supplementing the platform's vision of ‘Business Banaye Aasan. Rolled out nationally across all 28 Flipkart Wholesale Best Price stores via the platform's app, ‘Scan 2 Buy’ feature has already witnessed a 30% jump in e-commerce adoption by walk-in members within 10 days of launch.     Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale, said, “Flipkart Wholesale continues to focus on enabling growth and prosperity of small kiranas and MSMEs. In that effort, we have taken yet another step towards modernizing the ecosystem by unlocking the true potential of technology for our members. Giving our members the benefits of e-commerce within an in-store experience will drive quicker adoption of e-commerce and showcase the convenience and ease of doing business for kiranas and retailers. As a homegrown platform, we understand the evolving pain points of small businesses and kirana owners and will continue to partner with them to bring solutions that make their e-commerce journey successful.” With this, Flipkart Wholesale aims to solve any technology barriers Kiranas may face in adoption of e-commerce. The feature allows kiranas the convenience of making digital cart purchases in the comfort of a familiar environment of the store. Here is how it works: The ‘Scan 2 Buy’ feature addresses a key challenge faced by customers in creating their digital cart before checkouts. Searching for a product by manually typing item names or item numbers for an average cart size of 25-50 items is time-consuming and cumbersome. Flipkart Wholesale members can now use the scan option in the e-commerce app to simply scan the item’s barcode available on the item packaging to quickly access the product details page. This helps streamline the otherwise manual process of cart making and check out by enabling customers to directly create a digital cart and increase the checkout speed and efficiency. Once the digital cart is ready, the picker at the store completes the picking for the items already available in the physical cart. Once the order picking is completed, the order gets invoiced (auto process), and packing of goods is done, post which the customer can walk away with the order. Launched in 2020, Flipkart Wholesale expanded its reach at a rapid pace to serve kiranas and MSMEs. The platform offers a wide range of selection across categories spanning the length and breadth of everything that consumers need- be it Fashion, grocery or general merchandise.   Flipkart Wholesale leverages the Flipkart Group’s experience, understanding of the industry and ability in the digital space to serve kiranas and retailers better. They are increasingly adopting e-commerce as their preferred mode of purchase. Flipkart Wholesale serves over 1.5 million members across the country, which include kiranas, HoReCa (hotels, restaurants and cafeterias) and O&I (offices and institutions).  
Amway Survey Results Show 85% of Adults in India Are Making Positive Changes to Improve Their Health
Dec 08 2021 By Admin
         While navigating the COVID-19 pandemic, consumers have made significant changes to their health and wellness habits. Recently released results from a global survey conducted by Amway, an entrepreneur-led health and wellness company, and The Logit Group are putting a finer point on consumer behavioral changes over the past 18+ months.   The survey - which analyzed more than 8,000 respondents across eight countries, including 1,000 respondents in India - found that nearly half of all global respondents, and the figure was higher among Indian respondents, reported a positive change in health and wellness behaviors over the last year, including improving diet (69% Indian/50% global), fitness routines (69% Indian/48% global) and introducing new multivitamins or other supplements (54% Indian/47% global).   Motivators for these positive changes vary, with 85% of Indian respondents saying they are trying to improve their current state of health and 70% saying they are trying to prevent future health conditions. As consumers seek out ways to help strengthen their immune systems, more than eight in 10 Indian respondents (83%) also said they regularly take health and wellness supplements.   Consumers expect transparency regarding where a product comes from and how it’s made. Adults are more concerned about the types of products they consume, and over three quarters of Indian respondents (78% / 66% of respondents globally) said that traceability – knowing where a product and its ingredients come from – is an important consideration in purchasing decisions. Furthermore, almost nine in 10 Indians (89%) say they would have more trust in a company if its health and wellness products are easily traceable.   “This global survey confirms a growing consumer demand for product safety, transparency and traceability – a demand that has only been further accelerated by the events of the pandemic. Furthermore, respondents in India express a much stronger concern for improving health, holistic lifestyle habits and regularly taking health and wellness supplements,” said Anouchah Sanei, Amway Chief Innovation & Science Officer. “At Amway, we believe that consumers deserve to know what is in the products they are taking. For products like Nutrilite™, that means tracing botanical ingredients from seed to supplement to ensure they are pure and ethically produced, and documenting manufacturing details to ensure every product is made safe and effective. Traceability is an integral part of our supply chain and has been core to our business for more than 60 years.”   Reflecting on the findings of the Global Survey, Mr Anshu Budhraja, CEO, Amway India, said, "We are in the most exciting times with health and wellness taking  the top spot in the mindspace of the consumers. With heightened awareness towards self-care, Indians consumers have shown much stronger adoption of multivitamins and dietary supplements as compared to their global counterparts. The consumer behavioral trends from the report connote Immunity and  Nutrition at the centerstage, with consumers opting for brands that promise quality,  nutritional value, transparency, sustainability, and a strong ingredient story. Interestingly, the findings serve as leading factors to  further innovate  in the areas of Personalized and Simplified nutrition for a mass appeal, especially the millennials. Considering this, we are strategically placed in the nutrition category as a global leader. With best-in-class capabilities and consistent innovation to serve our Amway direct sellers and their customers, we envisage continued growth momentum in our Nutrition category thereby, reinforcing our vision of Helping People Live Better, Healthier Lives.”     Amway’s ongoing commitment to traceability across its portfolio. Over the past year, about almost nine in 10 (89%) of Indian respondents reported that they have become more aware of where their health and wellness ingredients come from. Amway tests its products an average of 200 times to ensure the purest, safest and most effective products possible. In fact, Amway’s traceability program is independently certified and verified by Groupe Ecocert, a global organization focused on the implementation and promotion of sustainable practices and organic farming.   For Nutrilite, the world’s top-selling vitamins and dietary supplements brand, traceability is a meticulous nine-step process that starts with a farm-level view of its botanical ingredients – sourced from certified organic Amway-owned farms and partner farms – and follows each and every step of the journey from raw ingredient to packaged product. Documentation is required to prove that each crop is grown according to Amway’s quality standards and sustainable farming requirements, and with care for the wellbeing of employees and surrounding communities. To learn more about Amway’s traceability program, visit nutrilitetraceability.com.   Additional results from the survey include: Compared to last year, adults are more concerned about the types of products they consume: Adults say they feel more concerned about the products they consume, including 86% India respondents and 58% globally compared to a year ago Adults are more likely to look for a trusted seal of approval (80% Indian/70% globally), check the ingredients (75% Indian/64% globally) or want to understand how the products have been safely tested (76% Indian/64% globally). A higher number of Indian respondents say they have looked for information about the sustainability of health and wellness products than globally (83% Indian/62% globally). The majority of adults (72% Indian/62% globally) feel that traceability is an important consideration when buying food.   Methodology: This research was conducted by The Logit Group on behalf of Amway. In August 2021, a total of 8,040 respondents were surveyed, using Logit Group’s opt-in consumer panel. Responses were collected from eight countries: India (n=1,002), Italy (n=1,002), Japan (n=1,001), Malaysia (n=1,004), South Korea (n=1,006), Taiwan (n=1,000), Thailand (n=1,025), and USA (n=1,000). Quotas were used to ensure representativeness by age, gender and region within each country.  

Digital

pTron launches Bassbuds Tango TWS earbuds with ENC & Movie Mode function just for Rs. 1299/-
Dec 08 2021 By Admin
        pTron, announced the launch of its new ENC series wireless earbuds pTron Bassbuds Tango. With remote work and entertainment as the new norm, pTron sought to develop a next-level earbud that would deliver the highest voice quality with an additional feature to take care of GenZ’s entertainment needs. The new high-performance Wireless Earbuds, the Bassbuds Tango aims to make work and entertainment seamless by redefining phone calls and movie-watching experience.   Equipped with innovative and industry-leading DSP ENC Technology, Bassbuds Tango efficiently filters out ambient noises from the background to offer incredible sound and clearer phone calls. Redefining personal entertainment, Bassbuds Tango’s dedicated Movie-mode feature ensures zero lag between audio and visuals for an extraordinary long movie and binge-watch session.   Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron, said: "Bassbuds Tango is the ultimate work & play accessory keeping in mind the demanding lifestyle of the GenZ. The ENC Technology with Movie mode feature, Bassbuds Tango redefines style and convenience in an all-in-one trendy design. This gadget is such an asset for people who desire outstanding sound and connectivity from truly wireless earbuds by the day be it busy city roads or home-office space, and their entertainment buddy by the night with the low latency movie mode and long battery life, all in an affordable price tag”.   The all-new Bassbuds Tango boasts the latest BT5.1 connection with 1-step pairing for fast and seamless connectivity and zero falters. With a 32-bit DSP processor FPU, built-in AAC codec for Hi-Fi audio, and acoustic echo cancellation the Bassbuds Tango packs a punch with its 13mm BASS boosted drivers. Offering ultimate true-wireless experience, the earbuds also feature intuitive smart touch control that allows easy toggling between music and dedicated movie mode, control music/calls, and activate the smartphone’s voice assistant with just a few easy taps.  Packed in a chic minimal aesthetic with a trendy design and matt-finish body, the earbuds are IPX4 certified for sweat and water and come in a comfortable to carry 400mAh charging case with smooth rounded edges offering 20Hours of total playback. The charging case also features a convenient Type C port that efficiently offers 3Hrs of playback on the earbuds with just 10mins of charging.   The pTron Bassbuds Tango TWS earbuds are available in two colour variants on Amazon India – Active Black and Stone White for a price of Rs. 1299/- and comes with one year warranty.     pTron Bassbuds Tango – Technical Specifications Bluetooth version: BT 5.1 Transmission distance: up to 10M Battery: Charging Case 400mAh Charge Power: DC 5V/1A Driver: 13mm Hi-Fi Stereo Music & Play time: 20H Total Mic: Mono & Dual Bud Capability Charge time: 1- 1.5Hrs  Standby time: 120H Charge case charge earbuds: 2-3 times Charging Port: USB C Fast Charging Waterproof: IPX4 Noise Cancellation: In-Ear Passive Earbud weight: 4g*2 Charge case weight: 50g   Product Link: https://www.amazon.in/dp/B09KYDNSHC https://www.amazon.in/dp/B09KYGMHL9
Okinawa sets up its first state-of-the-art experience center - Okinawa Galaxy in Dehradun
Dec 08 2021 By Admin
        Okinawa Autotech,  has launched its first ever Experience Centre, Galaxy in Dehradun - the capital of Uttarakhand. This Galaxy store is a novella of the brand Okinawa to engage its customers with the concept of Electric-2-Wheelers. At Okinawa Galaxy, customers can experience the products and the story behind its making. The futuristic tech experience center is a lively, perceptible and interactive space, where the customers get to experience the brand from its very inception.    Okinawa offers a range of low-speed and high-speed electric scooters. Price ranging from INR 61,998 to INR 82,995 for Low-Speed models including Okinawa R30, Lite and Dual and from INR 64,797 to INR 105,990 for High-Speed models including Okinawa Ridge+, Praise Pro and iPraise+.    The visitors get a chance to examine crucial components such as the battery, motor, and chassis in greater detail. In the state-of-the-art Galaxy, Okinawa also offers a customizing area where customers can opt for fascinating bespoke hand-painted scooters. The store includes dozens of Merchandise products.    Commenting on the launch of its first-ever Experience center, Mr Jeetender Sharma, MD and Founder of Okinawa Autotech said: “We are delighted to announce the opening of Okinawa Galaxy, our first-ever Experience Centre, in Uttarakhand's beautiful and scenic city Dehradun. The major goal of establishing the experience center is to create engagement by personifying Okinawa's brand experience. It will be a vibrant, palpable, and engaging environment in which we hope to improve customers' experiences with Electric Two Vehicles. This is just the beginning; we aim to go full-fledged in our growth in the coming months with the launch of many more experience centers alongside expanding our dealership network for easy access.”  
Flipkart Wholesale launches ‘Scan 2 Buy’ To drive e-commerce adoption with instore purchases
Dec 08 2021 By Admin
         Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group has enabled a ‘Scan 2 Buy’ feature on its e-commerce app to help kiranas and retailers with superior shopping experience. ‘Scan 2 Buy’ aims to drive adoption of e-commerce with walk-in members, supplementing the platform's vision of ‘Business Banaye Aasan. Rolled out nationally across all 28 Flipkart Wholesale Best Price stores via the platform's app, ‘Scan 2 Buy’ feature has already witnessed a 30% jump in e-commerce adoption by walk-in members within 10 days of launch.     Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale, said, “Flipkart Wholesale continues to focus on enabling growth and prosperity of small kiranas and MSMEs. In that effort, we have taken yet another step towards modernizing the ecosystem by unlocking the true potential of technology for our members. Giving our members the benefits of e-commerce within an in-store experience will drive quicker adoption of e-commerce and showcase the convenience and ease of doing business for kiranas and retailers. As a homegrown platform, we understand the evolving pain points of small businesses and kirana owners and will continue to partner with them to bring solutions that make their e-commerce journey successful.” With this, Flipkart Wholesale aims to solve any technology barriers Kiranas may face in adoption of e-commerce. The feature allows kiranas the convenience of making digital cart purchases in the comfort of a familiar environment of the store. Here is how it works: The ‘Scan 2 Buy’ feature addresses a key challenge faced by customers in creating their digital cart before checkouts. Searching for a product by manually typing item names or item numbers for an average cart size of 25-50 items is time-consuming and cumbersome. Flipkart Wholesale members can now use the scan option in the e-commerce app to simply scan the item’s barcode available on the item packaging to quickly access the product details page. This helps streamline the otherwise manual process of cart making and check out by enabling customers to directly create a digital cart and increase the checkout speed and efficiency. Once the digital cart is ready, the picker at the store completes the picking for the items already available in the physical cart. Once the order picking is completed, the order gets invoiced (auto process), and packing of goods is done, post which the customer can walk away with the order. Launched in 2020, Flipkart Wholesale expanded its reach at a rapid pace to serve kiranas and MSMEs. The platform offers a wide range of selection across categories spanning the length and breadth of everything that consumers need- be it Fashion, grocery or general merchandise.   Flipkart Wholesale leverages the Flipkart Group’s experience, understanding of the industry and ability in the digital space to serve kiranas and retailers better. They are increasingly adopting e-commerce as their preferred mode of purchase. Flipkart Wholesale serves over 1.5 million members across the country, which include kiranas, HoReCa (hotels, restaurants and cafeterias) and O&I (offices and institutions).  
Amway Survey Results Show 85% of Adults in India Are Making Positive Changes to Improve Their Health
Dec 08 2021 By Admin
         While navigating the COVID-19 pandemic, consumers have made significant changes to their health and wellness habits. Recently released results from a global survey conducted by Amway, an entrepreneur-led health and wellness company, and The Logit Group are putting a finer point on consumer behavioral changes over the past 18+ months.   The survey - which analyzed more than 8,000 respondents across eight countries, including 1,000 respondents in India - found that nearly half of all global respondents, and the figure was higher among Indian respondents, reported a positive change in health and wellness behaviors over the last year, including improving diet (69% Indian/50% global), fitness routines (69% Indian/48% global) and introducing new multivitamins or other supplements (54% Indian/47% global).   Motivators for these positive changes vary, with 85% of Indian respondents saying they are trying to improve their current state of health and 70% saying they are trying to prevent future health conditions. As consumers seek out ways to help strengthen their immune systems, more than eight in 10 Indian respondents (83%) also said they regularly take health and wellness supplements.   Consumers expect transparency regarding where a product comes from and how it’s made. Adults are more concerned about the types of products they consume, and over three quarters of Indian respondents (78% / 66% of respondents globally) said that traceability – knowing where a product and its ingredients come from – is an important consideration in purchasing decisions. Furthermore, almost nine in 10 Indians (89%) say they would have more trust in a company if its health and wellness products are easily traceable.   “This global survey confirms a growing consumer demand for product safety, transparency and traceability – a demand that has only been further accelerated by the events of the pandemic. Furthermore, respondents in India express a much stronger concern for improving health, holistic lifestyle habits and regularly taking health and wellness supplements,” said Anouchah Sanei, Amway Chief Innovation & Science Officer. “At Amway, we believe that consumers deserve to know what is in the products they are taking. For products like Nutrilite™, that means tracing botanical ingredients from seed to supplement to ensure they are pure and ethically produced, and documenting manufacturing details to ensure every product is made safe and effective. Traceability is an integral part of our supply chain and has been core to our business for more than 60 years.”   Reflecting on the findings of the Global Survey, Mr Anshu Budhraja, CEO, Amway India, said, "We are in the most exciting times with health and wellness taking  the top spot in the mindspace of the consumers. With heightened awareness towards self-care, Indians consumers have shown much stronger adoption of multivitamins and dietary supplements as compared to their global counterparts. The consumer behavioral trends from the report connote Immunity and  Nutrition at the centerstage, with consumers opting for brands that promise quality,  nutritional value, transparency, sustainability, and a strong ingredient story. Interestingly, the findings serve as leading factors to  further innovate  in the areas of Personalized and Simplified nutrition for a mass appeal, especially the millennials. Considering this, we are strategically placed in the nutrition category as a global leader. With best-in-class capabilities and consistent innovation to serve our Amway direct sellers and their customers, we envisage continued growth momentum in our Nutrition category thereby, reinforcing our vision of Helping People Live Better, Healthier Lives.”     Amway’s ongoing commitment to traceability across its portfolio. Over the past year, about almost nine in 10 (89%) of Indian respondents reported that they have become more aware of where their health and wellness ingredients come from. Amway tests its products an average of 200 times to ensure the purest, safest and most effective products possible. In fact, Amway’s traceability program is independently certified and verified by Groupe Ecocert, a global organization focused on the implementation and promotion of sustainable practices and organic farming.   For Nutrilite, the world’s top-selling vitamins and dietary supplements brand, traceability is a meticulous nine-step process that starts with a farm-level view of its botanical ingredients – sourced from certified organic Amway-owned farms and partner farms – and follows each and every step of the journey from raw ingredient to packaged product. Documentation is required to prove that each crop is grown according to Amway’s quality standards and sustainable farming requirements, and with care for the wellbeing of employees and surrounding communities. To learn more about Amway’s traceability program, visit nutrilitetraceability.com.   Additional results from the survey include: Compared to last year, adults are more concerned about the types of products they consume: Adults say they feel more concerned about the products they consume, including 86% India respondents and 58% globally compared to a year ago Adults are more likely to look for a trusted seal of approval (80% Indian/70% globally), check the ingredients (75% Indian/64% globally) or want to understand how the products have been safely tested (76% Indian/64% globally). A higher number of Indian respondents say they have looked for information about the sustainability of health and wellness products than globally (83% Indian/62% globally). The majority of adults (72% Indian/62% globally) feel that traceability is an important consideration when buying food.   Methodology: This research was conducted by The Logit Group on behalf of Amway. In August 2021, a total of 8,040 respondents were surveyed, using Logit Group’s opt-in consumer panel. Responses were collected from eight countries: India (n=1,002), Italy (n=1,002), Japan (n=1,001), Malaysia (n=1,004), South Korea (n=1,006), Taiwan (n=1,000), Thailand (n=1,025), and USA (n=1,000). Quotas were used to ensure representativeness by age, gender and region within each country.  

News

pTron launches Bassbuds Tango TWS earbuds with ENC & Movie Mode function just for Rs. 1299/-
Dec 08 2021 By Admin
        pTron, announced the launch of its new ENC series wireless earbuds pTron Bassbuds Tango. With remote work and entertainment as the new norm, pTron sought to develop a next-level earbud that would deliver the highest voice quality with an additional feature to take care of GenZ’s entertainment needs. The new high-performance Wireless Earbuds, the Bassbuds Tango aims to make work and entertainment seamless by redefining phone calls and movie-watching experience.   Equipped with innovative and industry-leading DSP ENC Technology, Bassbuds Tango efficiently filters out ambient noises from the background to offer incredible sound and clearer phone calls. Redefining personal entertainment, Bassbuds Tango’s dedicated Movie-mode feature ensures zero lag between audio and visuals for an extraordinary long movie and binge-watch session.   Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron, said: "Bassbuds Tango is the ultimate work & play accessory keeping in mind the demanding lifestyle of the GenZ. The ENC Technology with Movie mode feature, Bassbuds Tango redefines style and convenience in an all-in-one trendy design. This gadget is such an asset for people who desire outstanding sound and connectivity from truly wireless earbuds by the day be it busy city roads or home-office space, and their entertainment buddy by the night with the low latency movie mode and long battery life, all in an affordable price tag”.   The all-new Bassbuds Tango boasts the latest BT5.1 connection with 1-step pairing for fast and seamless connectivity and zero falters. With a 32-bit DSP processor FPU, built-in AAC codec for Hi-Fi audio, and acoustic echo cancellation the Bassbuds Tango packs a punch with its 13mm BASS boosted drivers. Offering ultimate true-wireless experience, the earbuds also feature intuitive smart touch control that allows easy toggling between music and dedicated movie mode, control music/calls, and activate the smartphone’s voice assistant with just a few easy taps.  Packed in a chic minimal aesthetic with a trendy design and matt-finish body, the earbuds are IPX4 certified for sweat and water and come in a comfortable to carry 400mAh charging case with smooth rounded edges offering 20Hours of total playback. The charging case also features a convenient Type C port that efficiently offers 3Hrs of playback on the earbuds with just 10mins of charging.   The pTron Bassbuds Tango TWS earbuds are available in two colour variants on Amazon India – Active Black and Stone White for a price of Rs. 1299/- and comes with one year warranty.     pTron Bassbuds Tango – Technical Specifications Bluetooth version: BT 5.1 Transmission distance: up to 10M Battery: Charging Case 400mAh Charge Power: DC 5V/1A Driver: 13mm Hi-Fi Stereo Music & Play time: 20H Total Mic: Mono & Dual Bud Capability Charge time: 1- 1.5Hrs  Standby time: 120H Charge case charge earbuds: 2-3 times Charging Port: USB C Fast Charging Waterproof: IPX4 Noise Cancellation: In-Ear Passive Earbud weight: 4g*2 Charge case weight: 50g   Product Link: https://www.amazon.in/dp/B09KYDNSHC https://www.amazon.in/dp/B09KYGMHL9
Okinawa sets up its first state-of-the-art experience center - Okinawa Galaxy in Dehradun
Dec 08 2021 By Admin
        Okinawa Autotech,  has launched its first ever Experience Centre, Galaxy in Dehradun - the capital of Uttarakhand. This Galaxy store is a novella of the brand Okinawa to engage its customers with the concept of Electric-2-Wheelers. At Okinawa Galaxy, customers can experience the products and the story behind its making. The futuristic tech experience center is a lively, perceptible and interactive space, where the customers get to experience the brand from its very inception.    Okinawa offers a range of low-speed and high-speed electric scooters. Price ranging from INR 61,998 to INR 82,995 for Low-Speed models including Okinawa R30, Lite and Dual and from INR 64,797 to INR 105,990 for High-Speed models including Okinawa Ridge+, Praise Pro and iPraise+.    The visitors get a chance to examine crucial components such as the battery, motor, and chassis in greater detail. In the state-of-the-art Galaxy, Okinawa also offers a customizing area where customers can opt for fascinating bespoke hand-painted scooters. The store includes dozens of Merchandise products.    Commenting on the launch of its first-ever Experience center, Mr Jeetender Sharma, MD and Founder of Okinawa Autotech said: “We are delighted to announce the opening of Okinawa Galaxy, our first-ever Experience Centre, in Uttarakhand's beautiful and scenic city Dehradun. The major goal of establishing the experience center is to create engagement by personifying Okinawa's brand experience. It will be a vibrant, palpable, and engaging environment in which we hope to improve customers' experiences with Electric Two Vehicles. This is just the beginning; we aim to go full-fledged in our growth in the coming months with the launch of many more experience centers alongside expanding our dealership network for easy access.”  
Flipkart Wholesale launches ‘Scan 2 Buy’ To drive e-commerce adoption with instore purchases
Dec 08 2021 By Admin
         Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group has enabled a ‘Scan 2 Buy’ feature on its e-commerce app to help kiranas and retailers with superior shopping experience. ‘Scan 2 Buy’ aims to drive adoption of e-commerce with walk-in members, supplementing the platform's vision of ‘Business Banaye Aasan. Rolled out nationally across all 28 Flipkart Wholesale Best Price stores via the platform's app, ‘Scan 2 Buy’ feature has already witnessed a 30% jump in e-commerce adoption by walk-in members within 10 days of launch.     Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale, said, “Flipkart Wholesale continues to focus on enabling growth and prosperity of small kiranas and MSMEs. In that effort, we have taken yet another step towards modernizing the ecosystem by unlocking the true potential of technology for our members. Giving our members the benefits of e-commerce within an in-store experience will drive quicker adoption of e-commerce and showcase the convenience and ease of doing business for kiranas and retailers. As a homegrown platform, we understand the evolving pain points of small businesses and kirana owners and will continue to partner with them to bring solutions that make their e-commerce journey successful.” With this, Flipkart Wholesale aims to solve any technology barriers Kiranas may face in adoption of e-commerce. The feature allows kiranas the convenience of making digital cart purchases in the comfort of a familiar environment of the store. Here is how it works: The ‘Scan 2 Buy’ feature addresses a key challenge faced by customers in creating their digital cart before checkouts. Searching for a product by manually typing item names or item numbers for an average cart size of 25-50 items is time-consuming and cumbersome. Flipkart Wholesale members can now use the scan option in the e-commerce app to simply scan the item’s barcode available on the item packaging to quickly access the product details page. This helps streamline the otherwise manual process of cart making and check out by enabling customers to directly create a digital cart and increase the checkout speed and efficiency. Once the digital cart is ready, the picker at the store completes the picking for the items already available in the physical cart. Once the order picking is completed, the order gets invoiced (auto process), and packing of goods is done, post which the customer can walk away with the order. Launched in 2020, Flipkart Wholesale expanded its reach at a rapid pace to serve kiranas and MSMEs. The platform offers a wide range of selection across categories spanning the length and breadth of everything that consumers need- be it Fashion, grocery or general merchandise.   Flipkart Wholesale leverages the Flipkart Group’s experience, understanding of the industry and ability in the digital space to serve kiranas and retailers better. They are increasingly adopting e-commerce as their preferred mode of purchase. Flipkart Wholesale serves over 1.5 million members across the country, which include kiranas, HoReCa (hotels, restaurants and cafeterias) and O&I (offices and institutions).  
Amway Survey Results Show 85% of Adults in India Are Making Positive Changes to Improve Their Health
Dec 08 2021 By Admin
         While navigating the COVID-19 pandemic, consumers have made significant changes to their health and wellness habits. Recently released results from a global survey conducted by Amway, an entrepreneur-led health and wellness company, and The Logit Group are putting a finer point on consumer behavioral changes over the past 18+ months.   The survey - which analyzed more than 8,000 respondents across eight countries, including 1,000 respondents in India - found that nearly half of all global respondents, and the figure was higher among Indian respondents, reported a positive change in health and wellness behaviors over the last year, including improving diet (69% Indian/50% global), fitness routines (69% Indian/48% global) and introducing new multivitamins or other supplements (54% Indian/47% global).   Motivators for these positive changes vary, with 85% of Indian respondents saying they are trying to improve their current state of health and 70% saying they are trying to prevent future health conditions. As consumers seek out ways to help strengthen their immune systems, more than eight in 10 Indian respondents (83%) also said they regularly take health and wellness supplements.   Consumers expect transparency regarding where a product comes from and how it’s made. Adults are more concerned about the types of products they consume, and over three quarters of Indian respondents (78% / 66% of respondents globally) said that traceability – knowing where a product and its ingredients come from – is an important consideration in purchasing decisions. Furthermore, almost nine in 10 Indians (89%) say they would have more trust in a company if its health and wellness products are easily traceable.   “This global survey confirms a growing consumer demand for product safety, transparency and traceability – a demand that has only been further accelerated by the events of the pandemic. Furthermore, respondents in India express a much stronger concern for improving health, holistic lifestyle habits and regularly taking health and wellness supplements,” said Anouchah Sanei, Amway Chief Innovation & Science Officer. “At Amway, we believe that consumers deserve to know what is in the products they are taking. For products like Nutrilite™, that means tracing botanical ingredients from seed to supplement to ensure they are pure and ethically produced, and documenting manufacturing details to ensure every product is made safe and effective. Traceability is an integral part of our supply chain and has been core to our business for more than 60 years.”   Reflecting on the findings of the Global Survey, Mr Anshu Budhraja, CEO, Amway India, said, "We are in the most exciting times with health and wellness taking  the top spot in the mindspace of the consumers. With heightened awareness towards self-care, Indians consumers have shown much stronger adoption of multivitamins and dietary supplements as compared to their global counterparts. The consumer behavioral trends from the report connote Immunity and  Nutrition at the centerstage, with consumers opting for brands that promise quality,  nutritional value, transparency, sustainability, and a strong ingredient story. Interestingly, the findings serve as leading factors to  further innovate  in the areas of Personalized and Simplified nutrition for a mass appeal, especially the millennials. Considering this, we are strategically placed in the nutrition category as a global leader. With best-in-class capabilities and consistent innovation to serve our Amway direct sellers and their customers, we envisage continued growth momentum in our Nutrition category thereby, reinforcing our vision of Helping People Live Better, Healthier Lives.”     Amway’s ongoing commitment to traceability across its portfolio. Over the past year, about almost nine in 10 (89%) of Indian respondents reported that they have become more aware of where their health and wellness ingredients come from. Amway tests its products an average of 200 times to ensure the purest, safest and most effective products possible. In fact, Amway’s traceability program is independently certified and verified by Groupe Ecocert, a global organization focused on the implementation and promotion of sustainable practices and organic farming.   For Nutrilite, the world’s top-selling vitamins and dietary supplements brand, traceability is a meticulous nine-step process that starts with a farm-level view of its botanical ingredients – sourced from certified organic Amway-owned farms and partner farms – and follows each and every step of the journey from raw ingredient to packaged product. Documentation is required to prove that each crop is grown according to Amway’s quality standards and sustainable farming requirements, and with care for the wellbeing of employees and surrounding communities. To learn more about Amway’s traceability program, visit nutrilitetraceability.com.   Additional results from the survey include: Compared to last year, adults are more concerned about the types of products they consume: Adults say they feel more concerned about the products they consume, including 86% India respondents and 58% globally compared to a year ago Adults are more likely to look for a trusted seal of approval (80% Indian/70% globally), check the ingredients (75% Indian/64% globally) or want to understand how the products have been safely tested (76% Indian/64% globally). A higher number of Indian respondents say they have looked for information about the sustainability of health and wellness products than globally (83% Indian/62% globally). The majority of adults (72% Indian/62% globally) feel that traceability is an important consideration when buying food.   Methodology: This research was conducted by The Logit Group on behalf of Amway. In August 2021, a total of 8,040 respondents were surveyed, using Logit Group’s opt-in consumer panel. Responses were collected from eight countries: India (n=1,002), Italy (n=1,002), Japan (n=1,001), Malaysia (n=1,004), South Korea (n=1,006), Taiwan (n=1,000), Thailand (n=1,025), and USA (n=1,000). Quotas were used to ensure representativeness by age, gender and region within each country.  

Gaming

Rithvik Sanjeevi from Hatsun Badminton Centre finishes runner up in Yonex - Sunrise Bangladesh International Challenge 2021
Dec 07 2021 By Admin
          Indian Badminton player Rithvik Sanjeevi from Hatsun Badminton Centre finishes Runner-up in the Yonex - Sunrise Bangladesh International Challenge 2021 held in Bangabandhu National Stadium Complex in Dhaka, Bangladesh.  Rithvik Sanjeevi lost after giving a tough fight to Abhishek Saini 21-15, 21-18 in the final of the Yonex - Sunrise Bangladesh International Challenge 2021 held on Sunday. In another significant development, Nila Valluvan, training at Hatsun Badminton Centre reached the Semifinal in the mixed doubles event partnering Nazeer Khan. The 5 day tournament was conducted by Bangladesh Badminton Federation concluded on 5th December, 2021. Players from across the globe participated in this tournament. Indian players had put up a strong and indomitable show as they fought for the top prize. Speaking on the occasion, Mr. Ajith Haridas, Chief Mentor, Hatsun Badminton Centre, said "Rithvik's journey is a result of his continuous hard work aided by the coaching staff and their training methodology. It is heartening to work with promising talent who have the potential to scale newer heights.  We will continue to identify talent from diverse backgrounds and offer them with a platform to get professional training and bring more pride to the nation.
PUBG Mobile star Aaditya Sawant aka Dynamo Gaming amass 10 million subscribers on his official YouTube channel
Dec 03 2021 By Admin
        The Mumbai-based content creator and Youtube sensation Aaditya Sawant, better known as Dynamo Gaming is among the few Indian gamers to achieve the milestone mark of 10 million subscribers on his YouTube channel-Dynamo Gaming. Dynamo is one of the most popular PUBG gamers from India and before shifting his career into content creation he has internationally represented India as a professional esports player as well. A big admirer of Dynamo-The Magician, Adii “Dynamo” Sawant kept choosing his virtual name as well as the channel’s identity influenced by him. Excited to bag 10M subscribers, Aaditya Sawant aka Dynamo Gaming said, “I started my youtube channel out of my love for gaming. From a gamer to a YouTuber with 10 million subscribers it has been an incredible journey with a lot of ups and downs. Today if I am able to achieve this milestone it is not just me alone but a big shout out to my family along with my beloved Hydra members who have been my pillar of support always. And a special mention for my subscriber family who took faith in me and believed in me and has been part of my journey since the beginning. A big Thank you to all of you once again.” One of the most loved influencers in the gaming industry with more than 2.2 million followers on Instagram; he was also one of the leading faces in the official Battlegrounds Mobile India teaser launch early this year. Aiming to deliver entertaining content and gameplay techniques, his youtube channel boasts of incredible eyeballs and more than 1 billion video views. Aditya has collaborated with several endemic brands like HP India, AMD India, ASUS as well as innumerable non-endemic brands to promote them as part of their brand campaigns. Dynamo is managed by Trinity Gaming, India’s only gaming and content creator management agency. They have handheld him right from the beginning and provided him with graphic assistance, media mileage, educated the best practice about social media presence, outreach and engagement and most importantly build his portfolio so that he could benefit from brand activities and ad campaigns. Commenting on the great feat of Dynamo, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, who have been managing Dynamo from the beginning said, “We are feeling overwhelmed and proud to see our creator achieving great heights in the community. Dynamo was the first gaming creator we onboarded when we started our journey in the gaming industry. We are currently managing more than 250 creators under Trinity Gaming and Dynamo has been one of our first and most loved creators. Dynamo has not only made his family and fans proud but also our Trinity Gaming family. We wish him more success and many more milestones in the coming time.” Before, being recognised as a PUBG player, he has also played games like Dota2, BF1, BF3, BF4, Apex and GTA V.
Collective Artists Network bets big on the Indian Gaming industry, signs management contract with Revenant Esports
Dec 02 2021 By Admin
         In a massive development for the entertainment and gaming industries, Collective Artists Network have entered into a partnership with Revenant Esports, one of India’s leading esports organizations, by signing a management mandate with them. This extraordinary partnership also marks the launch of Collective Artists Network into the country's fast-growing gaming landscape.   The strategic alliance will witness Collective Artists Network represent Revenant Esports across all commercial opportunities, including brand endorsement, campaigns and merchandising opportunities.   Widely known for delivering exceptional opportunities to clients across the categories of cinema, OTT, television, music, digital, sports, and more by representing a roster of multiple talents, the partnership with Revenant Esports will also witness Collective’s foray into the gaming scene with the intention of boosting the former. Although Revenant has been experiencing exponential growth since the onset, joining hands with Collective and its expertise in assisting talents will lead to exciting brand conversations coming up for the new-gen esports company.   Talking about the partnership, Vijay Subramaniam - Group CEO & Founder - The Collective Artists Network said, “At Collective Artists Network, we believe in being of value to entertainment and the custodians of everything pop culture. Esports gaming is one of the largest engagement platforms as well as the most rapidly-growing ecosystems in India - propelled by the rise of the Internet and smartphone to a large extent, combined with the substantial peak of indoor gaming in current times. Organizations like Revenant Esports that offer enriching esports experiences are already spearheading this remarkable narrative of growth. Our synergetic partnership with them will see the development and activation of meaningful partnerships that, in turn, will further nurture their growth and the flourishing of the esports industry at large.”   Rohit Jagasia - CEO & Founder - Revenant Esports said, “We at Revenant, have been one of the fastest growing Esports Company in Asia & in order to drive the correct partnership, sponsorship & collaboration opportunities, we wanted to be represented by the finest talent management agency in the country. Collective Artists was the best choice, since they are veterans in the entertainment space who also understood the purity of the brand that we are building. To accelerate our growth and take our mission to an all-new level we felt it was integral to work with them, since they truly are a future-focused organization that shares our passion to grow dynamically. We’re beyond thrilled to enter into a long-term association and synergy with   the Collective Artists Network to assist us in navigating the challenges and opportunities of a fast- evolving landscape while bolstering our growth.”   Several influential forces have been reshaping the world - substantial mass migration to digital platforms being prime among them. India has become the second largest smartphone market and mobile data prices in the country have become one of the cheapest in the world. Esports, which constitute organized multiplayer video-game competitions streamed online, are booming in the country and are mainly dominated by mobile games, such as Battlegrounds Mobile India, that has catapulted the Indian Esports scene to exponential growth. From a future growth perspective, multiple published reports indicate that the numbers of players participating in esports will shoot up to 1.5 million by FY25; and with massive tournaments like the Call of Duty Mobile World Championship, Battlegrounds Mobile India Series and the Asian Games including Esports the scene is only set to grow in India. Recently, the sector has also attracted a lot of VC attention, with many HNI’s and family offices investing in Esports Teams & organizations alike.  
Popular Michelin cup comes to India
Dec 01 2021 By Admin
          Michelin, today announced the launch of Michelin Cup for E-Gamers in India. Designed in partnership with PlayStation’s world-class and authentic driving game franchise Gran Turismo, the contest will run from 29 November to 18 December, 2021. In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise, the popular driving game.   Following the massive success of the first edition in 2021 in the MENA region, the latest edition of the Cup will see thousands of participants from the MENA region, India, and South Africa compete for a prize pool of USD 40,000 - the first prize is $20,000, the second is $15000, and the third is $5000. Registration for the transcontinental e-gaming event is now open.   On the launch of the Michelin Cup, Manish Pandey, Commercial Director, B2C Michelin India said, “After receiving an overwhelming response for our pilot edition in the MENA region, we decided to bring the experience to India. This game connects the most successful virtual driving experience in the world with the global leader for high-performance tyre. Michelin leads the industry in tire simulation and we hope gaming enthusiasts in India will enjoy the collaboration and help more gamers understand the critical role that Michelin play in optimizing vehicle performance.”   Registrations for the first week of races has opened on the 29st of November and close on 5th December, while registrations for the second week will begin on 6th December and close on 12th December. All players will get to register for their region for the leaderboard-based tournament. Twelve finalists from across the three regions will race it out on one track during the grand finale on 18th December for the big prizes.   Participating countries include the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, South Africa, Algeria, Egypt, Morocco, and India. This year’s Michelin Cup is capitalizing on the learning of the first pilot and is launched in collaboration with Power League Gaming, a top e-gaming specialist leading campaign strategy, production, and marketing. As per the multi-year agreement with PlayStation in 2019, the game will feature Michelin-branded tires and introduce players to Michelin’s deep history in global motorsports, performance, and innovation.   

OTT

WATCHO’s “Aghaat” bagged Best TV/Web Series at Cannes World Film Festival
Dec 07 2021 By Admin
,          The thriller web series ‘Aghaat’ from Dish TV India Limited's in-house OTT platform - WATCHO - has won three prestigious honours for Best TV/Web Series at the Cannes World Film Festival, Vegas Movie Awards, and the London Independent Film Awards. Soon after the release, the five-episode exhilarating web series has also been nominated for Best Web-TV at Hollywood International Golden Age Festival as well as Official Selection at the Montreal Independent Film Festival. Aghaat also became the finalist in New York International Film Awards.   Commenting on the success, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, Dish TV India Ltd, said, “At WATCHO, we strive to deliver our viewers snackable and entertaining content. It is gratifying to have our web series “Aghaat” being recognized on some of the world's most celebrated and eminent award ceremonies. Zayad has attempted to portray a powerful narrative innovatively, ensuring that the writing and strong acting performances come together effortlessly. From the beginning, we were confident that Aghaat would not only enthrall our core viewers but also appeal to a much wider audience. WATCHO has a vast network of viewers across geographies and we are dedicated to bringing the engaging shows from a variety of genres and themes.”   Aghaat is exclusively available for WATCHO subscribers in two languages – Bangla and Hindi (dubbed). Directed by Zayed Rizwan, the new series follows the story of Karimi, who is believed to be running secret cells in Sydney, along with the Anti-Terrorism Squad following intelligence and making interrogations. The five-episode series is a thrilling story full of twists and turns and is set to keep viewers at the edge of their seats. Produced by Arijit Shawon and Miah Tareque and Co-produced & executed by Nflicks Pvt Ltd, the new web series stars Dipali Akther Tania, Raanveer, Irfan Sajjad, Bipasha Kabir, and Nadim Accari. Shot in Australia, the series features prominent locations such as the Sydney Opera House, Darling Harbour, Garrie Beach, North Sydney, Lakemba, Central Business District, among other locations.   “I am honored by the worldwide critical and popular acclaim the series has earned. Receiving these awards has been the most heartening moment and motivation for me to become a better director. I am glad that our work has been recognized by WATCHO team and provided us a platform with a reach to a larger audience. I would want to express my gratitude to WATCHO team who have been very supportive throughout our journey. Moreover, Aghaat provided me an opportunity to work with some excellent performers, crew, and Executive Producers Arijit Shawon and Miah Tareque”, Added Zayed Rizwan, Director of Aghaat    Bringing in a unique assortment of snackable content cutting across all genres, WATCHO offers many original shows including web series like Papa ka Scooter, Cheaters – The Vacation, Sarhad, Mystery Dad, JaalSaazi, Titli-Current Maarti Hai, It’s My Pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana. There are also original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few. Available across screens (Android & iOS devices, Dish SMRT devices, D2H Magic devices, and Fire TV Stick) and at www.watcho.com, WATCHO presently provides over 35 plus original shows, 150 plus exclusive plays, and 100 plus live channels in Hindi, Kannada, and Telugu regional languages.   
Pocket Aces Innovates New Merchandise Model - Auctions Original Jerseys Of The Hit Show “Clutch” For Charity
Nov 26 2021 By Admin
        A number of brands have taken to merchandising and D2C businesses in recent times to strengthen their footprint. Understanding the pulse of the audience, Pocket Aces too, has forayed into D2C products with the launch of merchandise for their popular show ‘Little Things’, and now for their esports drama ‘Clutch’. The model for Clutch merchandise is unique, where the original jerseys that the characters wore during the show have been auctioned to audiences. Pocket Aces is doubling this amount, and all proceeds are going to an organization called Enabling Leadership for their “Just for Kicks” program.   ‘Clutch’ received immense love and appreciation from fans, crossing over 25 million views. Taking this fandom of the show forward for a good cause, Dice Media is auctioning jerseys worn by the lead star cast in the series. Vishal Vashishtha, Ahsaas Channa, Saurabh Ghadge, Pratiek Pachori and Tirth Joisher have autographed their respective jerseys, which fans can get their hands on through this fundraiser on Dice Media’s Instagram handle ‘@dicemediaindia’. The auction that commenced on 19th November has raised a whopping INR 30,000 from audiences in just 5 days. Pocket Aces will be doubling this amount and donating INR 60,000 to charity.   What makes this auction even more exciting is the selection of charity chosen to share the proceeds with. The ‘Just For Kicks’ program by Enabling Leadership impacts 3600+ students across India, Battambang, Cambodia. With the motto ‘Everyone Plays’, Just For Kicks works in schools to help children garner multiple benefits of leadership development using football as a medium.   Ravi Sonnad, Founder & CEO, Enabling Leadership, shared that "We are thrilled to have received support from Pocket Aces. The 'Clutch Jersey' auction will help us draw attention to our 'Just for Kicks' program, while the funds will ensure every child we work with is equipped with the required training tools to grow them into tomorrow's leaders through the powerful medium of team sports. We eagerly look forward to opportunities like these that nurture our vision to build a better and brighter future for all our children."     Showrunner for Clutch and CEO, Co-Founder of Pocket Aces, Aditi Shrivastava was thrilled to share that, “The marriage between entertainment IP and merchandise is extremely well developed internationally, but still quite nascent in India. We are trying to kickstart this here with the goal of giving our audiences high quality memorabilia of their favorite shows and characters. We are experimenting with different merchandise models for our popular shows such as Little Things and Clutch, and we are glad to see such an amazing reception for it. The auction-for-charity model we adopted with Clutch is especially close to my heart - sports as a sector is quite underfunded in India, and since Clutch is a sports drama, the Just For Kicks program was the perfect way to give back.”  
toothsi Becomes the Official Smile Partner For Bigg Boss Season 15 On Voot
Nov 25 2021 By Admin
        Dental tech platform that provides at-home smile makeovers, toothsi, has collaborated with India’s most loved reality show Bigg Boss on Voot. For the 15th season of Bigg Boss on Voot, toothsi has come on board as the official smile partner. As part of the partnership, Voot will curate exclusive digital interactive content which will be featured on the OTT platform. As a new age brand, toothsi is known to its viewers for its quirky and fresh content which is what Bigg Boss as a show is appreciated for.  As their Smile Partner, toothsi is all geared up to leverage Bigg Boss’ vast fan base and engage with a wider set of audience through IPs that captures the essence of both the brands. Bigg Boss’ multi-touchpoint offering will allow toothsi to spread awareness about its product ‘clear aligners', a convenient and comfortable alternative to conventional metal braces. Transparent and invisible to the naked eye, the clear aligners can make customers more confident about their appearance in social situations. toothsi's team of over 100+ in-house dental professionals who have designed and customized smile plans for their patients/customers. Following their Series A and Series B fundraising rounds of $5 million and $20 million, respectively, the firm is now seeking to widen its geographic footprint across the country in order to achieve more smile makeovers. The brand is currently present across 11 cities including Mumbai, Ahmedabad, Delhi/NCR, Chandigarh, Hyderabad, Bengaluru, and Pune. Made in India with the latest technology and German materials, toothsi Clear Aligners consist of a series of invisible plastic trays pre-programmed and customized through software to move a set of teeth in a specific manner.
Flipkart Video and Sikhya Entertainment Return With A New Season Of The Hit Crime Series: Kaun? Who Did It?
Nov 24 2021 By Admin
        Flipkart Video started the year with a bang by foraying into the interactive crime fiction category with the launch of Kaun? Who Did It? in collaboration with Guneet Monga’s, Sikhya Entertainment. The platform is set to end this year with a dhamakedar new season of Kaun? Who Did It? that combines the thrill of playing detective and the chance to win big, all at the comfort of your phone.   Over the last two seasons, lead characters detective Adi and inspector Malini cemented a strong relationship with the viewers with each hair-raising case. Reprising their roles, popular TV actor Sushant Singh will return as the show lead, Adi Bhagat and film and theatre actress Samvedna Suwalka as assistant police inspector Malini Bindre. Created by the talented director Umesh Bist, and written by veteran TV writer Sunjoy Shekhar, the new season is packed with gripping episodes that will leave audiences at the edge of their seats.   The last two seasons gave viewers spine-chilling moments including the finale of season two where Adi battles it out against time to decode the password to a bomb threat as the season culminates into a cliffhanger for audiences. This new season takes a 360-degree turn to focus on Adi’s archnemesis who makes a comeback with an evil motive to destroy the city. In addition, this season will also shed light on Malini’s secretive past and an even uncertain future. With the city under attack, will Adi find victory in his race to defeat his enemy? Audiences have a lot to unravel this season.   Commenting on the launch of the new season, actor Sushant Singh said, “I have worked extensively in films all my life across genres but when I signed up for Kaun? Who Did It? For the first season, it was more of a challenge for me to master interactive content format. Three seasons down the line, it just gets better and better. From my debut on OTT to learning how to engage the audiences as the show goes on, exploring such interesting storylines with each season is a joy. It’s a pleasure to work with Flipkart Video and Sikhya and I cannot wait for the audiences to tune in and get solving these mysteries.”   Actor Samvedna Suwalka added, “For me, personally and professionally, it’s been one of the most satisfying journeys to have worked on Kaun? Who Did It? From season 1 until now I have had the opportunity to work with and learn from Sushant sir and Guneet Monga while working on an ever-evolving interactive show format. Malini’s secrets from the past will take center stage this season and so this season was creatively challenging yet exciting for me and I cannot wait for my fans to experience the new twists and turns.”   Speaking about the return of the interactive crime fiction series with Flipkart Video, Guneet Monga, CEO, Sikhya Entertainment, said, "We're excited for the release of Kaun's season 3! The way the audience is consuming content these days has opened up many opportunities for creators to be more innovative and off beat. Kaun? Who Did It? as an interactive crime show, let us be versatile with our imagination and helped us build something completely unique for our audience.”   The show launching today on the Flipkart App will give viewers an opportunity to win exciting prizes by reading between the lines, solving mysteries and decoding cryptic clues along with the episodes, and of course, being a part of the Kaun? Who Did It? experience. Users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage. You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692