DIGISOL Systems to Conduct ‘Understanding Passive Networking’ Training Online on 8th December, 2020

Dec 04 2020

 

Taking forward the success multiple trainings events held online previously, DIGISOL Systems Ltd., a leading provider of IT networking solutions, will be conducting another free online training program for T2 partners on Understanding Passive Networking on 8th December, 2020, 4 PM. The objective of this free training program is to enhance knowledge of T2 Partners on Copper & Fiber Technology and introducing them to the latest structured cabling products and solutions offered by Digisol.

 

Partners can join the free online training by registering here: https://bit.ly/37uvHuf. Understanding Passive Networking Training is designed to give participants a detailed insight on Copper & Fiber Technology.

Copper:

·Basics of Transmission

·UTP Vs STP

·Categories of cables

·Channel of copper network

·Digisol Copper product offerings and its features

Fiber:

·Basics Of Fiber Cabling

·Types of Fiber cables

·Types and Application of single mode and multi-mode fiber cable

·Optical link

·Fiber portfolio and its features

 

DIGISOL has been empowering Partners, System Integrators, ISPs/MSOs across India by conducting various training programs under DITT (Digisol Institution of Technical Training) and even during this time of unprecedented uncertainty, the company has taken the responsibility to empower all the partners by conducting online training programs.


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Microsoft Education Days opens a dialogue on the digital transformation of education in India
Jan 22 2021 By Admin
  Committed to empowering students with future-ready skills, Microsoft opened a dialogue on the role of technology to transform education, improve learning outcomes and better prepare students for the new world of work at the third edition of Microsoft Education Days.   More than 8,000 educators, school leaders, policy makers and students across the country came together to discuss the need for technology led transformation and innovation in classrooms, sharing best practices for hybrid learning and insights from the transition to remote learning. The three-day event held virtually from January 20 - 22, 2021, featured interactive sessions with Microsoft leaders, education experts and school leaders on creating immersive, personalized learning experiences through the integration of tools like AI, gamification and accessibility in learning. Over the last few months, Microsoft has been at the forefront of enabling the transition to remote learning. Microsoft Teams provided the critical digital infrastructure, empowering schools and educational institutes across the country and the world to continue learning uninterrupted in a secure environment.   Speaking at the event, Navtez Bal, Executive Director, Public Sector, Microsoft India, said, “Today, technology is enabling schools and teachers around the world to do more than ever before. Our aim at Microsoft is to create immersive and inclusive experiences that inspire lifelong learning, stimulate development of essential life skills and support educators in guiding and nurturing student passions. Microsoft Education Days is one such platform that brings educators and students together to deliberate on tech enabled transformation in education. Through this platform, our aim is to provide the academic fraternity, teachers and most importantly learners with the resources to redefine the teaching and learning experience of the future.”   The first day of the event saw a fireside chat between Anant Maheshwari, President, Microsoft India and Ranjitsinh Disale, Microsoft Innovative Educator since 2017 and winner of the Global Teacher Prize, 2020 on the need for innovation in education.   In Education Days 2021, more than 90 Microsoft Innovative Educator (MIE) experts shared insights on collaborative projects around personalized learning, gamification, the importance of analytics to improve student outcomes and the need for accessibility in education among others.  Schools also participated in the Nextgen Learning Challenge and the AI for Good Idea Challenge, encouraging students to enhance their critical thinking, problem solving, self-management and responsible decision-making skills through these projects.   Details of the winning schools and their respective projects:   Nextgen Learning Challenge 2020   School Theme Position Project S D Public School, Delhi   Minecraft   Winner Sustainability begins at home DPS Bangalore Minecraft 1st runner up Vinayak Valley Ajanta Public School, Gurugram Minecraft 2nd runner up Sanitation: The way of life     AI for Good Idea Challenge, India   School Theme Position Project Bluebells School International, Delhi     AI   Winner   Mask immune face recognition system Maharaja Agrasen Model School, Delhi   AI   1st runner up   Kinnect – Kindness Connect Shaheed Rajpal DAV Public School, Delhi   AI   2nd runner up   Matheye – The smart way to do Math Vikas Bharati Public School, Delhi   AI   2nd runner up   AI based cognitive behavior therapy  
UltraTech Cement amongst India’s 30 Best Workplaces in Manufacturing – 2021
Jan 22 2021 By Admin
    UltraTech Cement, the largest manufacturer of grey cement, white cement and ready-mix concrete in India, has been recognized amongst ‘India’s 30 Best Workplaces in Manufacturing – 2021’ by Great Place To Work Institute. It is heartening to share that UltraTech won this recognition in the very first year of its participation. UltraTech was also recognized among the Top 100 'India's Best Companies to Work For 2020' by Great Place To Work® Institute. The ‘India’s 30 Best Workplaces in Manufacturing– 2021’ recognition endorses the Company’s 'High-Trust, High-Performance' organizational culture. The Great Place To Work Institute arrived at the ranking through an exhaustive questionnaire covering all elements of human resources and through a survey of employees in each company, chosen through random selection. The Great Place to Work Model is the world's most researched, accepted, and sustainable definition of a great workplace from an employee point-of-view. It is a comprehensive framework encompassing the overall employee experience ecosystem. Every year, more than 10,000 organizations from over 60 countries partner Great Place to Work® Institute for assessment, benchmarking and planning actions to strengthen their workplace culture. Great Place to Work Institute's methodology is considered as the 'Gold Standard' for defining great workplaces across businesses, academia and government organizations.
K7 Computing Wins The Gold Award For Performance From AV-Comparatives
Jan 22 2021 By Admin
   K7 Computing Private Limited, a global major in cybersecurity, announced that its flagship product, K7 Total Security has won the Best Overall Speed 2020 Gold Award for its leading and consistent results in the Performance Tests conducted by AV-Comparatives of Austria.   The transition to digitally-enabled lives and livelihood during the 2020 pandemic was accompanied by a 500% increase in cyberattacks and the need for unimpaired device performance to allow maximum utilisation of available computing resources. K7 Computing’s cybersecurity products have won many awards for effective cyberthreat protection and this award from AV-Comparatives for the year 2020 adds further international recognition for efficient protection.   AV-Comparatives is an independent, globally recognised organisation that tests the effectiveness of cybersecurity products. The Performance Test evaluates the cybersecurity products’ impact on file copying, archiving and unarchiving, installing/uninstalling applications, launching applications, downloading files, and browsing websites combined with the PC Mark Test. K7 Computing won the award by consistently demonstrating minimal impact on system performance across the tests.   Commenting on the award, Mr. J Kesavardhanan, Founder and CEO of K7 Computing, said “I am delighted that our globally acclaimed product, K7 Total Security has won the Gold Award for Best Overall Speed 2020 from AV-Comparatives, and that we have once again made India proud on the global stage. Digital protection should not affect user experience or productivity which is why efficiency has always been a design priority at K7. We are glad that we have helped netizens manage the new normal with proven cybersecurity that also allows dependable device performance.”  
Simplilearn Wins Fourth Consecutive EC-Council Global Award
Jan 22 2021 By Admin
   For the fourth year in a row, Simplilearn, a global edtech company, has been recognized as an Accredited Training Center (ATC) of the Year - South Asia Region by the EC-Council, as announced at the EC Council Global Awards event. This award honors those training centers that have been most successful in contributing to the information security community by providing comprehensive and cutting-edge certification programs for cybersecurity professionals and aspirants throughout the year. The EC Council selected this year's winners from an extensive training partner network spanning across 145 countries and a large pool of Certified EC-Council Instructors. After evaluating the candidates by the EC-Council awards committee's stringent criteria, the committee chose the best from each category.  For more than a decade, the EC-Council's Circle of Excellence Awards program has honored training companies and enterprises in cybersecurity and other internet-related industries. The council employs numerous industry experts, training partners, and expert instructors on its annual awards board in its selection process. The EC-Council chose Simplilearn from among hundreds of training centers worldwide, including a large pool of Certified EC-Council Instructors.   Speaking about the achievement, Anand Narayanan, Chief Product Officer, Simplilearn stated, “We are greatly delighted and honored to have been chosen as the winner of the EC-Council ATC of the Year Award, for the fourth year in a row and the fifth time overall since 2014. At Simplilearn, all programs are delivered through an online Bootcamp approach that combines the best aspects of self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global learning assistance. We will continue to offer new courses on the highest demand skills, including cybersecurity, to enhance the knowledge and skills of professionals in this crucial industry."  Previously, Simplilearn has received the EC-Council Circle of Excellence Award in 2019, 2018, 2017, and 2014, and the Best Newcomer award in 2013. This award adds to the company's other recent honors that include the 2020 and 2019 Stevie Awards for Customer Service Success and Innovation in Customer Service Management along with Training Industry Magazine's 2020, 2019, and 2018 Top 20 Online Learning Library awards and 2020 Top 20 IT Training Company Award.  

News

Microsoft Education Days opens a dialogue on the digital transformation of education in India
Jan 22 2021 By Admin
  Committed to empowering students with future-ready skills, Microsoft opened a dialogue on the role of technology to transform education, improve learning outcomes and better prepare students for the new world of work at the third edition of Microsoft Education Days.   More than 8,000 educators, school leaders, policy makers and students across the country came together to discuss the need for technology led transformation and innovation in classrooms, sharing best practices for hybrid learning and insights from the transition to remote learning. The three-day event held virtually from January 20 - 22, 2021, featured interactive sessions with Microsoft leaders, education experts and school leaders on creating immersive, personalized learning experiences through the integration of tools like AI, gamification and accessibility in learning. Over the last few months, Microsoft has been at the forefront of enabling the transition to remote learning. Microsoft Teams provided the critical digital infrastructure, empowering schools and educational institutes across the country and the world to continue learning uninterrupted in a secure environment.   Speaking at the event, Navtez Bal, Executive Director, Public Sector, Microsoft India, said, “Today, technology is enabling schools and teachers around the world to do more than ever before. Our aim at Microsoft is to create immersive and inclusive experiences that inspire lifelong learning, stimulate development of essential life skills and support educators in guiding and nurturing student passions. Microsoft Education Days is one such platform that brings educators and students together to deliberate on tech enabled transformation in education. Through this platform, our aim is to provide the academic fraternity, teachers and most importantly learners with the resources to redefine the teaching and learning experience of the future.”   The first day of the event saw a fireside chat between Anant Maheshwari, President, Microsoft India and Ranjitsinh Disale, Microsoft Innovative Educator since 2017 and winner of the Global Teacher Prize, 2020 on the need for innovation in education.   In Education Days 2021, more than 90 Microsoft Innovative Educator (MIE) experts shared insights on collaborative projects around personalized learning, gamification, the importance of analytics to improve student outcomes and the need for accessibility in education among others.  Schools also participated in the Nextgen Learning Challenge and the AI for Good Idea Challenge, encouraging students to enhance their critical thinking, problem solving, self-management and responsible decision-making skills through these projects.   Details of the winning schools and their respective projects:   Nextgen Learning Challenge 2020   School Theme Position Project S D Public School, Delhi   Minecraft   Winner Sustainability begins at home DPS Bangalore Minecraft 1st runner up Vinayak Valley Ajanta Public School, Gurugram Minecraft 2nd runner up Sanitation: The way of life     AI for Good Idea Challenge, India   School Theme Position Project Bluebells School International, Delhi     AI   Winner   Mask immune face recognition system Maharaja Agrasen Model School, Delhi   AI   1st runner up   Kinnect – Kindness Connect Shaheed Rajpal DAV Public School, Delhi   AI   2nd runner up   Matheye – The smart way to do Math Vikas Bharati Public School, Delhi   AI   2nd runner up   AI based cognitive behavior therapy  
UltraTech Cement amongst India’s 30 Best Workplaces in Manufacturing – 2021
Jan 22 2021 By Admin
    UltraTech Cement, the largest manufacturer of grey cement, white cement and ready-mix concrete in India, has been recognized amongst ‘India’s 30 Best Workplaces in Manufacturing – 2021’ by Great Place To Work Institute. It is heartening to share that UltraTech won this recognition in the very first year of its participation. UltraTech was also recognized among the Top 100 'India's Best Companies to Work For 2020' by Great Place To Work® Institute. The ‘India’s 30 Best Workplaces in Manufacturing– 2021’ recognition endorses the Company’s 'High-Trust, High-Performance' organizational culture. The Great Place To Work Institute arrived at the ranking through an exhaustive questionnaire covering all elements of human resources and through a survey of employees in each company, chosen through random selection. The Great Place to Work Model is the world's most researched, accepted, and sustainable definition of a great workplace from an employee point-of-view. It is a comprehensive framework encompassing the overall employee experience ecosystem. Every year, more than 10,000 organizations from over 60 countries partner Great Place to Work® Institute for assessment, benchmarking and planning actions to strengthen their workplace culture. Great Place to Work Institute's methodology is considered as the 'Gold Standard' for defining great workplaces across businesses, academia and government organizations.
K7 Computing Wins The Gold Award For Performance From AV-Comparatives
Jan 22 2021 By Admin
   K7 Computing Private Limited, a global major in cybersecurity, announced that its flagship product, K7 Total Security has won the Best Overall Speed 2020 Gold Award for its leading and consistent results in the Performance Tests conducted by AV-Comparatives of Austria.   The transition to digitally-enabled lives and livelihood during the 2020 pandemic was accompanied by a 500% increase in cyberattacks and the need for unimpaired device performance to allow maximum utilisation of available computing resources. K7 Computing’s cybersecurity products have won many awards for effective cyberthreat protection and this award from AV-Comparatives for the year 2020 adds further international recognition for efficient protection.   AV-Comparatives is an independent, globally recognised organisation that tests the effectiveness of cybersecurity products. The Performance Test evaluates the cybersecurity products’ impact on file copying, archiving and unarchiving, installing/uninstalling applications, launching applications, downloading files, and browsing websites combined with the PC Mark Test. K7 Computing won the award by consistently demonstrating minimal impact on system performance across the tests.   Commenting on the award, Mr. J Kesavardhanan, Founder and CEO of K7 Computing, said “I am delighted that our globally acclaimed product, K7 Total Security has won the Gold Award for Best Overall Speed 2020 from AV-Comparatives, and that we have once again made India proud on the global stage. Digital protection should not affect user experience or productivity which is why efficiency has always been a design priority at K7. We are glad that we have helped netizens manage the new normal with proven cybersecurity that also allows dependable device performance.”  
Simplilearn Wins Fourth Consecutive EC-Council Global Award
Jan 22 2021 By Admin
   For the fourth year in a row, Simplilearn, a global edtech company, has been recognized as an Accredited Training Center (ATC) of the Year - South Asia Region by the EC-Council, as announced at the EC Council Global Awards event. This award honors those training centers that have been most successful in contributing to the information security community by providing comprehensive and cutting-edge certification programs for cybersecurity professionals and aspirants throughout the year. The EC Council selected this year's winners from an extensive training partner network spanning across 145 countries and a large pool of Certified EC-Council Instructors. After evaluating the candidates by the EC-Council awards committee's stringent criteria, the committee chose the best from each category.  For more than a decade, the EC-Council's Circle of Excellence Awards program has honored training companies and enterprises in cybersecurity and other internet-related industries. The council employs numerous industry experts, training partners, and expert instructors on its annual awards board in its selection process. The EC-Council chose Simplilearn from among hundreds of training centers worldwide, including a large pool of Certified EC-Council Instructors.   Speaking about the achievement, Anand Narayanan, Chief Product Officer, Simplilearn stated, “We are greatly delighted and honored to have been chosen as the winner of the EC-Council ATC of the Year Award, for the fourth year in a row and the fifth time overall since 2014. At Simplilearn, all programs are delivered through an online Bootcamp approach that combines the best aspects of self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global learning assistance. We will continue to offer new courses on the highest demand skills, including cybersecurity, to enhance the knowledge and skills of professionals in this crucial industry."  Previously, Simplilearn has received the EC-Council Circle of Excellence Award in 2019, 2018, 2017, and 2014, and the Best Newcomer award in 2013. This award adds to the company's other recent honors that include the 2020 and 2019 Stevie Awards for Customer Service Success and Innovation in Customer Service Management along with Training Industry Magazine's 2020, 2019, and 2018 Top 20 Online Learning Library awards and 2020 Top 20 IT Training Company Award.  

TV

ABP Network catapults into creative content with ‘ABP Studios’
Jan 22 2021 By Admin
   With an aim to empower, enlighten, and entertain the novel viewer of today, ‘ABP Studios’ is all set to add a slew of new services to ABP Network’s rich portfolio. Through innumerable awe-inspiring stories as well as unique content, it will add meaning to the lives of the discerning, new-age viewers of this era. ABP Studios is a content and production company based in Mumbai which combines a collective experience of knowledge on India with a team full of experts in their own domain. The studio offers a diversity of services such as IP Creation, production, co-production of fiction & non-fiction content across various platforms, Licensing & Syndication services, Brand Solutions, Second Screen and Interactive content.   Driven by a team of multilingual, platform agnostic storytellers, the studio will offer path-breaking content, to help reimagine the stories of the nation through a vision that transcends ‘black and white’. It will delve deeper into the grey areas of every narrative, with a tremendous focus on the Indian context. The Studios will identify, curate, and nurture stories from different regions that connect & unify a country as diverse as India. From mythological to historical feats, from popular fiction to the avant-garde & quirky stories of local heroes - the new content production arm is on the quest to find every untold story from the depths of this diverse country and share them with global audiences.  The creators of ABP Studios believe that stories with heart have no language. Their vision is for local Indian stories to become world stories and not remain limited in their appeal.  Aligned with the network’s overarching vision, the production company’s content promises to have a ‘purpose’. It will allow Indian and international audiences to ‘engage with’, rather than escape from their realities. And most importantly, it will hold up a mirror for today, to inspire a better tomorrow.  The new productions are already underway and will soon make its way onto various OTT platforms.  Speaking on this announcement, Mr. Avinash Pandey, CEO, ABP Network said, “We are taking an important step towards engaging with the new-age content consumers of this era. With the introduction of a more focused segment on content production, we will be able to effectively build upon our competitive advantages to create greater value for our customers and stakeholders alike. I am confident that our new venture is well-positioned to lead the ABP brand - to the next phase of its development.”  Expressing her thoughts on the same, Ms. Zulfia Waris, Business Head, ABP Studios said, “ABP Studios is a very special division that offers something unique to the viewers of today. It goes beyond black-and-white, to find hidden perspectives and underlying meanings that lie within the ‘grey’ areas. We have been dedicatedly working towards turning this dream into a reality and are absolutely elated to announce that we will soon be sharing the many inspiring, empowering, and distinct tales of our nation with diverse set of audiences worldwide.”    Sharing his experience with the Brand, Jacob Benbunan, Co-Founder and CEO at Saffron Brand Consultants said, “We were thrilled to be involved in this new venture with ABP Network, being a part of the entrepreneurial drive that is so ubiquitous at ABP. Having worked closely with Avinash and his team on the evolution of the Network brand we already had a good understanding of the ambition for ABP Studios. Our team took on the challenge and built something which could only come from this organization, I truly believe that the boldness of the design typifies the culture and motivation of ABP. This is a brand that seeks to do things above and beyond conventions and we're glad to have played a part in it. We wish Zulfia and her team the best of luck in building this wonderful new business venture.” Taking through his thought, Sumanto Chattopadhyay, Chairman & CCO 82.5 Communications said, “When you shine the light on the greys of life, you’re rewarded with stories of startling color, clarity and truth. It is with this focus that ABP Studios is born today—with this new light in which the world will now get to see India afresh.”
The first Opinion Poll of 2021: ABPNetwork-CVoter Survey unravels the political battles of the year
Jan 19 2021 By Admin
  ABP Network is the first media network to conduct an Opinion Poll Survey for all four states and a union territory that go to polls in 2021 - West Bengal, Tamil Nadu, Assam, Kerala, and Puducherry. Conducted with research partner CVoter (Centre for Voting Opinion & Trends in Election Research), the opinion poll survey aims to provide a clearer picture of how the ballot game stands for the five states. Last year, as the highly-dramatic Bihar Elections drew to a close, ABP Network’s Exit Poll was the only poll in the industry to hit the mark. It not only vindicated a prediction of a close fight, but also produced an accurate vote share projection. What’s more is that, this Opinion Poll Survey marks the beginning of ABP Network’s reign in the southern region as the network is likely to soon catapult into the Tamil Nadu market.  The ABPNetwork-CVoter survey revealed that as per public opinion, TMC is leading in West Bengal with 43.0% vote share (154 to 162 seats), whereas BJP stands second with 37.5% vote share (98 to 106 seats). West Bengal Party Alliance : Votes Alliance Votes 2016 Results 2021 Projection Swing TMC 44.9 43.0 -1.9 BJP 10.2 37.5 27.3 INC+LEFT 32.0 11.8 -20.2 Others 12.9 7.7 -5.2 Total 100.0 100.0 0.0 West Bengal Projected Range Of Seats Alliance Seats From Seats To TMC 154 to 162 BJP 98 to 106 INC+LEFT 26 to 34 Others 2 to 6 Total 294   In Tamil Nadu, UPA is leading with 41.1% vote share (158 to 166 seats), whereas NDA stands second with 28.7% vote share (60 to 68 Seats). Others grab the third spot with mere 15.7% vote share (0 to 4 seats). Tamil Nadu Party Alliance : Votes Alliance Votes 2016 Results 2021 Projection Swing UPA (DMK+Congress+Others) 39.4 41.1 1.7 NDA (AIADMK+BJP+Others) 43.7 28.7 -15.0 MNM 0.0 6.7 6.7 AMMK 0.0 7.8 7.8 Others 16.9 15.7 -1.2 Total 100.0 100.0 0.0 Tamil Nadu Projected Range Of Seats Alliance Seats From Seats To UPA (DMK+Congress+Others) 158 to 166 NDA (AIADMK+BJP+Others) 60 to 68 MNM 0 to 4 AMMK 2 to 6 Others 0 to 4 Total 234             In Assam, NDA is leading with 43.1% vote share (73 to 81 seats), whereas UPA stands second with 34.9% vote share (36 to 44 Seats). Others grab the third spot with mere 13.8% vote share (0 to 4 seats). Assam Party Alliance : Votes Alliance Votes : Assam 2016 Results 2021 Projection Swing NDA 41.9 43.1 1.2 UPA 31.0 34.9 3.9 AIUDF 13.0 8.2 -4.8 Others 14.1 13.8 -0.3 Total 100.0 100.0 0.0 Assam Projected Range Of Seats Alliance Seats : Assam From Seats To NDA 73 to 81 UPA 36 to 44 AIUDF 5 to 9 Others 0 to 4 Total 126   In Kerala, LDF is leading with 41.6% vote share (81 to 89 seats), whereas UDF stands second with 34.6% vote share (49 to 57 Seats). BJP grabs the third spot with mere 15.3% vote share (0 to 2 seats). Kerala Party Alliance : Votes Alliance Votes : Kerala 2016 Results 2021 Projection Swing LDF 43.5 41.6 -1.9 UDF 38.8 34.6 -4.2 BJP 14.9 15.3 0.4 Others 2.8 8.5 5.7 Total 100.0 100.0 0.0 Kerala Projected Range Of Seats Alliance Seats : Kerala From Seats To LDF 81 to 89 UDF 49 to 57 BJP 0 to 2 Others 0 to 2 Total 140   In Puducherry, NDA is leading with 44.4% vote share (14 to 18 seats), whereas SDA stands second with 42.6% vote share (12-16 seats). Others grab the third spot with mere 10.7% vote share (0 to 1 seat). Puducherry Party Alliance : Votes Alliance Votes : Puducherry 2016 Results 2021 Projection Swing SDA (Congress+DMK) 39.5 42.6 3.1 NDA (AINRC+BJP+ADMK) 30.5 44.4 13.9 MNM 0.0 2.3 2.3 Others 30.0 10.7 -19.3 Total 100.0 100.0 0.0 Puducherry Projected Range Of Seats Alliance Seats : Puducherry From Seats To SDA (Congress+DMK) 12 to 16 NDA (AINRC+BJP+ADMK) 14 to 18 MNM 0 to 1 Others 0 to 1 Total 30   The past two years have certainly been action-packed as far as elections and shifts of power are concerned, but 2021 is going to be even more momentous. Key regions like Tamil Nadu in South and Assam in North-East will make the political battle all the more engrossing. As for the methodology and survey details, the CVoter survey reached out to a total of approximately 5000+ people in  Assam, 6000+ people in Kerala, 1000+ people in Puducherry, 15000+ people in Tamil Nadu, 18000+ people in West Bengal, making it a total of 45000+ people. It was conducted through CATI (Telephonic survey).
West Bengal’s leading news channel, ABP Ananda announces special programming line-up for Assembly Elections 2021
Jan 18 2021 By Admin
   As political parties gear up for a high-octane assembly election in West Bengal this year, ABP Ananda is ahead of the curve in keeping the nation apprised. The channel has launched an extensive programming line-up for the upcoming West Bengal Assembly Elections under the umbrella branding of ‘Banglar Bidhan 2021’. In fact, by the dint of its comprehensive coverage on all key events & issues, the channel has been a market leader in West Bengal since over a decade. At 50 mn Reach, ABP Ananda has reached 90% of all Bengali TV viewing households. [Source: BARC; TG: 2+; Mkt : West Bengal; Period: Wk 12-34’20, Cum Reach (in Cr)]                                                                                                                           With over 100 reporters, 12 anchors, and 2500 hours of programming, ABP Ananda will be providing the latest updates from every corner of Bengal to its viewers. Having made history in the Bengali News genre, the channel has 7 district studios based out of: Tamluk, Durgapur, Barrackpore , Siliguri, Midnapore City, Baharampur, and Cooch Behar, to ensure the viewers don’t miss out on anything.   Owing to its popularity in West Bengal, ABP Ananda has taken a bevy of sponsors on-board for Banglar Bidhan such as presenting sponsors Toptech TMT, Rashmi Cement, ABP Weddings, Dabur Red Paste, Ajanta Shoes & Glucon-D. The show is co-powered By Macho Hint & Ganesh Gold Dalia.       In order to ensure top-notch coverage on all political affairs of the state, there will be a bouquet of 15 plus programming segments on the news channel. Banglar Bidhan 2021 will bring a wide variety of shows under its ambit such as Tarokar Chokhe Taroka Kendra - A highly-acclaimed show wherein Tollywood celebrities will visit key constituencies, acting as ABP Ananda reporters, bringing out two different POVs from each constituency/district. The show will have a travelogue format with a political overview; Chalti Hawa - A travelogue show with a meld of politics and culture, Chalti Hawa will delve into the local folk art, cuisine, and politics of rural Bengal, in one-single pot boiler; Voter Baddi – ABP Ananda will also be running parody videos in its news wheels. The parody songs/music will be composed by top bands and singers of West Bengal, and their videos will be produced by the channel itself.    Other interesting shows like Power Meal – a non-political capsule on the campaigners’ diet during the campaign spree, will provide a relief to the viewers from the otherwise politically laden news wheel; and Mukho Mukhi - A show which will entail a series of exclusive interviews with political heavyweights. Furthermore, ABP Ananda will be conducting Opinion Polls and Exit Poll to gauge the electoral pulse of the voters.   On this comprehensive line-up, Mr. Avinash Pandey, CEO, ABP Network said, “ABP Ananda has always pursued its vision towards responsible & impactful journalism, delivering top-notch content to Bengali viewers worldwide. We have always ensured unique, compelling, and comprehensive coverage when it comes to issues of both local and national importance. We are confident that Banglar Bidhan 2021 will bring all aspects of the election to its viewers, accurately and promptly.”
ABP Majha rules the news-genre with a whopping 7 million subscribers on YouTube
Jan 06 2021 By Admin
  Marking its leadership position in the digital sphere, ABP Network’s Marathi News Channel, ABP Majha has reached a whopping 7 million subscribers on YouTube. As ABP Majha, along with other regional & national channels, recently reinvented its look & feel with a brand new identity, the network is already starting to witness massive growth on all fronts. In fact, ABP Network’s regional properties have been thriving both on digital and broadcast by the dint of a fresh outlook on content & overall visual language.    While ABP Majha has always held a leadership position in the highly-competitive market of Maharashtra, its burgeoning subscriber base on YouTube further demonstrates the ever-growing potential of the news channel on digital.   The new identity of ABP Majha, coupled with a fresh and unique take on content has certainly been critical in achieving this milestone. This accomplishment truly embodies the new vision of the network, which places focus on the striking concept of ‘limitlessness’. The concept of limitlessness not only lays emphasis on delivering truth ‘beyond limits’ to the viewers but also represents the network’s undying spirit to work towards betterment relentlessly and stop at nothing.    In terms of content, ABP Majha has extensively covered the COVID-19 situation in Maharashtra, while also pursuing exclusive stories on the issue. Other memorable coverages include the Nisarga Cyclone, the Ayodhya issue, and other exclusive content on Ganesh Chaturthi.  The flagship show of ABP Majha, ‘Majha Katta’ has also elevated the overall content offerings of the channel by having topical guests like Soham Wangchuk, Sonu Sood, Urmila Matondkar, Sanjay Raut, Ramdev Baba, Sudha Murty, Asha Bhosale, and Javed Akhtar on the show.   Furthermore, ABP Majha was the first news channel to conduct a show (Majha Vision) on Maharashtra government’s response & planning in combating COVID-19.    In its new form, the channel is therefore breaking free from the shackles of conformity to bring something unique to its viewers every single day. Other than providing ‘news beyond limits’, the network is also putting together video content, podcasts and other forms of digital media to create greater value in this new era. This has been another major contributory factor towards the speedy growth of ABP Network.   On this development, Mr. Avinash Pandey, CEO, ABP Network said, “This milestone only gives us more confidence to innovate and evolve ourselves with the changing times. All of our hard-work seems worth it, when we see the faith our viewers have in our content. This is just another stepping stone towards our ever-growing leadership and our goal to conquer the digital segment.”

Agencies

Wunderman Thompson Launches Annual Future 100 Report; Reveals 100 trends that will shape 2021, from touchless travel to micropreneurs
Jan 22 2021 By Admin
     Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.   These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours across 10 sectors.   The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors. For the first time the report also looks at work trends, as a mass shift to home working and rising unemployment upends our professional lives.   Mel Edwards, Global CEO, Wunderman Thompson commented, “At a time when gaining a competitive advantage has never been more important, the Future 100 report reveals the key trends that will shape consumer behaviour and define the way ambitious brands engage with their customers during the coming year. These insights will help marketing leaders inspire growth for their organisations and move forward into 2021 with confidence and optimism.”   Developments under the spotlight include:   Micropreneurs: Move over side hustles, there is a startup boom is in the making, fueled by the pandemic and rising unemployment, driving more and more people to make entrepreneurship their next career move   Immunity wellness: The world has never been so interested in how our immune systems can be boosted and the coming year will see numerous experts telling us how, from ancient treatments to DNA research   Mobilizing fandom: Fandoms are taking on a life of their own, moving from simply consuming pop culture to becoming amplifiers and content creators for their idols, online and en masse, with global K-pop fans leading the way   Unbiased banking: Another industry where inclusivity is on the rise is banking – specifically the online-only neobanks, including Simba and Greenwood, which address the frequently overlooked needs of minority groups   Cloud gaming: As video games become the latest media to get Netflixized, major players, including Amazon, Google, Tencent, Microsoft, Sony and Facebook, are betting big on cloud gaming   Touchless travel: From check-in and baggage drop to bathrooms and in-flight entertainment, every aspect of air travel is being reimagined to minimize contact and maximize hygiene to rebuild consumer confidence in travel   Big Brands Go Circular: From Gucci to Uniqlo, fashion brands are getting into the second-hand business, driven by rising sustainability concerns and slimmer wallets   Ghost kitchens: Influenced by the growth of delivery-first dining, this new restaurant concept sees off-premises dining prioritized   Foraged ingredients: Not another food trend, but a beauty one, with the emergence of new skincare brands made with wild-harvested plants and promising potent results   Live commerce: Retail-tainment is moving online with engaging, tailored shopping experiences using video streaming to demonstrate and sell products and interact with customers in real time   Emma Chiu, Global Director at Wunderman Thompson Intelligence, said: “Few of us will have experienced quite as much drama on a societal and global level as we did in 2020 and the fallout from that is more new trends than we’ve seen since we started publishing The Future 100, and behaviours which had been evolving slowly thrust into the mainstream. Knowing which of these trends matter and why has never been so important for marketers at a time when the very survival of many brands depends on adapting at pace.”   Download the full report here: https://www.wundermanthompson.com/insight/the-future-100  
New Advisory Board Reflects Type Directors Club Commitment to Diversity
Jan 22 2021 By Admin
     The Type Directors Club, the leading global typography organization, has enhanced diversity within its leadership with the announcement of a new TDC Advisory Board.   The Advisory Board, which includes five new members, is the first elected by TDC membership since the organization became part of The One Club for Creativity last October. The merger provides TDC with resources and infrastructure to broaden and grow its programming and aligns with TOCC’s existing emphasis on promoting diversity and inclusion.   Joining as new members are: Cey Adams, artist, designer, Cey Adams Studios, Brooklyn Dr. Nadine Chahine, director, ArabicType Ltd, London Manija Emran, founder, creative director, Me & the Bootmaker, Los Angeles Zelda Harrison, principal, ZHarrison & Associates/ZELDESIGN, Los Angeles Saki Mafundikwa, founder, director, Zimbabwe Institute of Vigital Arts (ZIVA), Harare Returning to the TDC Advisory Board are: Elizabeth Carey Smith (chair), designer director, Saturday Design, New York Paul Carlos, principal, Pure+Applied, New York; adjunct faculty, Parsons School of Design, The New School Liz DeLuna, principal, main5design, New York; professor, Graphic Design, St. John's University Carrie Hamilton, designer, Carrie Hamilton Design, New York; instructor, The City College of New York John Kudos, managing partner, KUDOS Design Collaboratory, KASA Collective, New York Bobby C. Martin, Jr., founding partner, Champions Design, New York Joe Newton, designer, illustrator, educator, Anderson Newton Design, New York Juan Carlos Pagan, founding partner, executive creative director, Sunday Afternoon, New York YuJune Park, partner, cofounder, Synoptic Office, New York; assistant professor, Communication Design, Parsons School of Design, The New School Christopher Sergio, vice president, group creative director, Henry Holt & Co/Macmillan Publishers, New York Christopher Sergio has also been appointed to represent TDC on The One Club Board of Directors.  Carol Wahler continues in her role as TDC executive director.   TDC will continue to be run as an autonomous, committee-based organization, with the Advisory Board responsible for all TDC programming, effective January 2021.     A top priority of the new TDC Advisory Board is to take action on how to authentically address the industry’s stark inclusion and diversity problems through representation, membership and programming.     “The new members bring a wealth of experience and diverse perspectives to the TDC Advisory Board, helping us create new paths forward in the creative community and maintaining our commitment to celebrating typographic excellence,” said Elizabeth Carey Smith, TDC past-president who will serve as board chair.   Established in New York in 1946, TDC celebrates and amplifies the power of typography and serves as a global community united by the shared belief that type drives culture and culture drives type.  The organization runs the esteemed TDC Communication Design and TDC Typeface Design competitions, produces The World’s Best Typography® annual, coordinates traveling global exhibitions of award-winning work, offers scholarship programs and hosts conferences, classes, workshops, Type Salons and a design jobs board.   The One Club is the world’s foremost non-profit organization whose mission is to support the global creative community.  The club takes revenue generated from entries to its global awards shows -- including The One Show, ADC Annual Awards, Young Ones Student Awards, Young Guns and others -- and puts it back into the industry to fund programs under its four pillars: Education, Inclusion & Diversity, Gender Equality and Professional Development.     These programs include the annual Where Are All The Black People diversity conference and career fair, ONE School free portfolio program for Black creatives, Creative Boot Camps for diverse college students, Right the Ratio Summits addressing gender equality, 2nd Skill to train traditional creatives on UX, UI and content strategy to upskill and future-proof them for the second creative career, Global Educators Summits, Creative Leaders Retreats, mentorship programs for more than 200 young creatives each year, bi-annual Saturday Career Workshops for high school students, and more.
MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East
Jan 19 2021 By Admin
  MOMS Outdoor Media Solutions, the outdoor unit of Madison World has appointed Prashant Mishra as Vice President – North & East.    Prashant Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in  Out of Home and Activation. Prior to joining MOMS Outdoor Media Solutions, Prashant was the North Regional Head at Milestone Brandcom based in Delhi, where he worked for 10 years. He is also an ex-Madisonite, having worked with MOMS as a Sr. Manager – Client Servicing from 2003 to 2009.    Commenting on this appointment to the team, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says, “We’re happy to welcome back Prashant to the team as VP – North & East region. Prashant comes with close to 19 years of experience armed with the knowledge of new business development, client servicing, strategic buying skills and many other aspects to help grow the business and strengthen our work in the North & East region. I look forward to working with him.”    Returning to MOMS Outdoor Media Solutions Prashant Mishra, VP – North & East says, “I’m excited to be back at MOMS Outdoor Media Solutions and Madison World, this time in a new role with added responsibilities. I’m looking forward to working with the team and grow the business. We have exciting times planned ahead.”    Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison TURNT, Rural specialist - Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. MOMS Outdoor Media Solutions handles marquee clients like Asian Paints, Raymond, HDFC Life Insurance, Discovery, IDFC First Bank, Welspun, Blue Star, Walmart and MedLife to name a few. MOMS Outdoor Media Solutions is a part of Madison World, which through its 11 companies served last year, as many as 500 advertisers.   
Wunderman Thompson South Asia’s first ever influencer film for Tata Pravesh featuring VVS Laxman
Jan 19 2021 By Admin
  Strength, Beauty, Durability. These are the 3 principal qualities that consumers seek in a door, especially if that door happens to be the entrance to their house. Historically, wood has been the material of choice because it has these 3 sought after attributes.   In an attempt to alter behaviour in favour of steel, Tata Pravesh, a brand of doors & windows from Tata Steel, recently launched the Akela Hi Kaafi Hai (AHKH) multi-media campaign with Gajraj Rao as the brand ambassador. The objective was to drive awareness of and consideration for steel wall opening solutions by highlighting features like unmatched strength, termite & fire resistance and zero maintenance.    To add further fillip to the AHKH campaign, Wunderman Thompson South Asia has conceptualized the very first influencer film for Tata Pravesh featuring VVS Laxman. VVS was known for his inner strength and impeccable style, characteristics that are true of Tata Pravesh as well.   The film takes place in Laxman’s home. VVS talks about how, from the day he has retired, he has been on the lookout for the next great player. Someone who has the inner strength to perform even when the pitch is on fire. Someone who can play a long innings - not laboriously but with style.   Who is this champion Laxman is talking about? Watch the film to discover the next VVS.     Commenting on the film, P. Anand, Chief - Services & Solutions, Tata Steel Ltd., said, “Tata Pravesh steel doors and windows with the elegance of wood, combine strength, style and durability. They are a one-stop solution to many hassles in the existing door / window offerings. The film draws a parallel between the brand and VVS Laxman who embodies the qualities of Tata Pravesh.”   Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said, “One can never forget Laxman’s fantastic innings at Eden Gardens and his epic partnership with Dravid. The perfect mix of grit, determination and style that characterized that partnership is echoed by Tata Pravesh, which combines the strength of steel with the elegance of wood.”   Credits: Client: Tata Pravesh - a brand of Tata Steel. Agency: Wunderman Thompson Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner   Creative Team: Moeinuk Sengupta, Creative Director Aniket Chatterjee, Copywriter   Account Management: Nilanjan Sarkar, Client Services Director   Production house: Talking Tree Media Director: Ann Kurian Client Servicing Manager: George S. Assistant Director: Abhishek Sarkar DOP: Retnasingh Camera Assistants: Abhilash, Nandan Art: Sherry Zacharias Editor: Sanjay Jayaprakash VFX Editor: Naveen B

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Wunderman Thompson Launches Annual Future 100 Report; Reveals 100 trends that will shape 2021, from touchless travel to micropreneurs
Jan 22 2021 By Admin
     Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.   These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours across 10 sectors.   The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors. For the first time the report also looks at work trends, as a mass shift to home working and rising unemployment upends our professional lives.   Mel Edwards, Global CEO, Wunderman Thompson commented, “At a time when gaining a competitive advantage has never been more important, the Future 100 report reveals the key trends that will shape consumer behaviour and define the way ambitious brands engage with their customers during the coming year. These insights will help marketing leaders inspire growth for their organisations and move forward into 2021 with confidence and optimism.”   Developments under the spotlight include:   Micropreneurs: Move over side hustles, there is a startup boom is in the making, fueled by the pandemic and rising unemployment, driving more and more people to make entrepreneurship their next career move   Immunity wellness: The world has never been so interested in how our immune systems can be boosted and the coming year will see numerous experts telling us how, from ancient treatments to DNA research   Mobilizing fandom: Fandoms are taking on a life of their own, moving from simply consuming pop culture to becoming amplifiers and content creators for their idols, online and en masse, with global K-pop fans leading the way   Unbiased banking: Another industry where inclusivity is on the rise is banking – specifically the online-only neobanks, including Simba and Greenwood, which address the frequently overlooked needs of minority groups   Cloud gaming: As video games become the latest media to get Netflixized, major players, including Amazon, Google, Tencent, Microsoft, Sony and Facebook, are betting big on cloud gaming   Touchless travel: From check-in and baggage drop to bathrooms and in-flight entertainment, every aspect of air travel is being reimagined to minimize contact and maximize hygiene to rebuild consumer confidence in travel   Big Brands Go Circular: From Gucci to Uniqlo, fashion brands are getting into the second-hand business, driven by rising sustainability concerns and slimmer wallets   Ghost kitchens: Influenced by the growth of delivery-first dining, this new restaurant concept sees off-premises dining prioritized   Foraged ingredients: Not another food trend, but a beauty one, with the emergence of new skincare brands made with wild-harvested plants and promising potent results   Live commerce: Retail-tainment is moving online with engaging, tailored shopping experiences using video streaming to demonstrate and sell products and interact with customers in real time   Emma Chiu, Global Director at Wunderman Thompson Intelligence, said: “Few of us will have experienced quite as much drama on a societal and global level as we did in 2020 and the fallout from that is more new trends than we’ve seen since we started publishing The Future 100, and behaviours which had been evolving slowly thrust into the mainstream. Knowing which of these trends matter and why has never been so important for marketers at a time when the very survival of many brands depends on adapting at pace.”   Download the full report here: https://www.wundermanthompson.com/insight/the-future-100  
Third quarter revenue from operations up 13% to Rs. 585 Cr. PAT up 11% to Rs. 102 Cr.
Jan 21 2021 By Admin
  Syngene International Limited today announced its third-quarter FY21 results. The Company posted quarterly revenue from operations of Rs. 585 Cr. compared to Rs. 519 Cr. in the corresponding quarter of last year. EBITDA and PAT for the quarter were both up 11% to Rs. 193 Cr. and Rs. 102 Cr. respectively. Commenting on the results, Mr Jonathan Hunt, Managing Director and Chief Executive Officer, Syngene International Ltd. said, “We are pleased to report third-quarter growth in line with our guidance with revenue from operations growing 13% while PAT was up 11%. Sustained focus on employee and campus safety helped us maintain near-normal operations across all our campuses despite the continuing pandemic. Earlier in the quarter, we signed an agreement with Deerfield Discovery and Development (3DC) to advance therapeutic discovery projects from target validation through to pharmacological proof of concept and preclinical evaluation, both in large and small molecules. As part of this agreement, 3DC has awarded us four new IDD projects. Integrated drug discovery (IDD) is a strategic focus area for the Company. This reflects our ability to deliver projects from early discovery to the clinic. During the quarter, our scientists have continued to support the government and the community in the fight against the coronavirus by using our domain knowledge and infrastructure. Overall, the third quarter performance puts the Company on course to close the year in line with our guidance.”     Quarterly Financial Highlights (All numbers in Rs. Cr except margins)   Q3 FY21 Q3 FY20 YoY Change (%) Revenue 602 539 12% Revenue from operations 585 519 13% EBITDA 193 173 11% EBITDA Margin (%) 32% 32%   PAT 102 92 11% PAT Margin (%) 17% 17%     9M FY21 Financial Highlights (All numbers in Rs. Cr except margins)   9M FY21 9M FY20 YoY Change (%) Revenue 1572 1466 7% Revenue from operations 1526 1405 9% EBITDA 503 475 6% EBITDA Margin (%) 32% 32%   PAT 244 246 -1% PAT Margin (%) 15.5% 16.8%   PAT including exceptional gain 244 292     Business Update Syngene’s third-quarter revenue growth was driven by a sustained performance from all divisions. Continued focus on cost control measures and improving operational efficiency have underpinned profitability and delivered a strong profit margin. Syngene is committed to expanding its portfolio of integrated drug discovery projects in order to leverage its wide range of skills and capabilities spanning the entire discovery, development and manufacturing value chain. As part of this, Syngene is collaborating with 3DC to advance integrated drug discovery projects, from early target validation through to preclinical evaluation. During the quarter, 3DC has awarded four antibody discovery projects to Syngene in oncology and autoimmune diseases to be executed in 2021. Continuing its contribution in the fight against COVID-19, the Company completed testing of more than 100,000 samples at its COVID-19 testing facility. It has also set up a new RT-PCR testing facility that has been approved by NABL and ICMR and complies with BSL-2 criteria. The Company has expanded its research facility in Genome Valley, Hyderabad, India and added capacity for additional 90 scientists. The facility was commissioned in February 2020 with an initial capacity of 150 scientists. In the Discovery Services division, the Company has received NABL (National Accreditation Board for Testing and Calibration Laboratories) accreditation to provide safety assessment services for testing medical devices from its facility in Bangalore. Earnings Call The Company will conduct a 60-minute call at 3 pm IST on January 21, 2021 where the senior management will discuss the Company’s performance and answer questions from participants. To participate in this conference call, please dial the numbers provided below ten minutes ahead of the scheduled start time. The dial-in number for this call is +91 22 62801279 / +91 22 71158180.Other toll numbers are listed in the conference call invitation which is posted on the Company website www.syngeneintl.com. The operator will provide instructions on asking questions before the start of the call. A replay of this call will also be available till January 28, 2021, on +91 22 71945757 / +91 22 66635757, Playback ID: 46273. We will aim to post the transcript of the conference call on the Company website within seven working days of the investor conference call.  
E-commerce buying to see an uptick from Tier 2 & 3 cities; UPI to dominate digital payments: Instamojo e-commerce outlook 2021 report
Jan 11 2021 By Admin
     The year 2020 witnessed interesting business developments, with the pandemic changing the way businesses operate and interact with their end users. In a country where more than 17% of the population is at an average age of 28 years, digital solutions and technology will define the year ahead. Instamojo, a full-stack solutions provider for MSMEs, conducted a study across its platform to understand the trends and developments in the e-commerce space. As part of the study, the company launched a report on the e-commerce Outlook for 2021 which draws the experiences of more than a million small businesses across the country including Instamojo’s merchants like LegalWiz, Syrow, Profitbooks, and MSMEx. The outlook for online businesses is looking sharp. Today’s  digital entrepreneur is more aware than they have ever been and with the right kind of tools and support from the Govt. and private sector, India is set to record massive business growth. The Indian e-commerce outlook for 2021 is as follows:   1. New “tech-powered” entrepreneurs emerge from Tier II and Tier III cities – ·Entrepreneurs today understand the power of online presence and digital operations. There has been a 3X growth in unique businesses creating online stores ·Businesses will come prepared with lean and flexible models that operate in an online-offline mix. The focus will be on selling directly to the consumer in 2021. ·Patna, Guwahati, Imphal were some of the many cities that topped the charts.   Speaking on the findings of the report, Akash Gehani COO & Co-founder, Instamojo said, “Small businesses in India are today evolving themselves as per the consumer and industry requirements. They are hungry for growth and much more resilient than we could’ve imagined. Merchants have come to understand the diverse nature of consumers and that innovation is the key differentiator. In fact, at Instamojo, we on-boarded 200,000+ small businesses from tier II and tier III cities during the lockdown period and more than 70% of these entrepreneurs had no prior online presence. Small businesses owners are making necessary changes to their brands, to the way they operate, and also the way they deal with their customers  online in order to survive in the growing e-commerce space.”       2. Upskilling becomes a priority for business in 2021 Digitization will make small business owners invest in digital skilling programs ·Across 2020, MojoVersity, Instamojo’s e-learning platform for entrepreneurs saw a 9x growth in enrollments and  a 11x growth in the number of merchants getting digitally certified ·Raniganj, Ratnagiri, and Kondotty all tier III cities - among the top 10 cities in terms of traffic on mojoVersity   3. Businesses to become funding ready with Govt. initiatives and positive investor outlook As more entrepreneurs emerge from smaller towns and cities in India, accelerators and incubators are also expanding their services into markets to help nurture the upcoming businesses. Industry reports indicate that 40% of investors will come from Tier II and Tier III cities.   4. Omnichannel automation to take priority ·Online invoicing and single platform automation becomes mandatory for businesses ·Online accounting, invoicing, and inventory management will emerge as the first preference for the new age entrepreneur.   5. Customer support becomes hyperpersonalised ·For Tier II and Tier III cities, localised customer support in regional languages and dialects will help businesses and brands to gain competitive edge. ·Customer support will be tech driven with automated ticketing, live chatbots, advanced CRM and omnichannel support   6. Instagram becomes a major branding and acquisition channel for businesses As a large number of businesses went online in 2020, they also recognised the importance of a wide social media presence. The number of businesses updating their social media handles on their Instamojo online store went up an average of 30% Quarter over Quarter.   7. Buyer patterns 2021 ·Buying to increase from Tier II and Tier III cities ·UPI will dominate the payments space. On Instamojo, there was a 135% year over year growth ·More affluent buyers will purchase from local businesses
Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021 which are born out of 2020
Dec 22 2020 By Admin
  United in surviving the pandemic albeit separated by screens, 2020 has forced many learnings upon humanity. India saw a new digital audience and quick adoption of e-commerce, video apps and WFH culture thriving. But it also came with a lot of side effects of deprivation, slow-down, lack of social connect and much more. It is fair to say that predictions and forecasts need to underplay this season with the uncertainties that the world witnessed in 2020. With this in mind, Tonic Worldwide’s insight division GIPSI decided to decode the consumer needs of 2021 which are born out of 2020. It applied the “Deep Listening methodology” across multiple data points on the brink of a fresh year, to decipher sentiments, conversations and interests to decode the needs of 2021.   The 4 Key Needs of 2021 according to GIPSI are: The Need to Heal from 2020 The Need to find Balance post 2020 imbalance The Need for Good News post 2020, which was the year of bad news The Need for Reassurance post 2020   The Need to Heal from 2020: GIPSI observes that there is a need to heal beyond physical health- mental, financial, social and more. In 2020 multiple factors triggered importance of ‘Mental Health’ – celebrity suicide, job losses, domestic violence etc. As a result, awareness hit its peak, with a 1021% surge in "Mental Health Quotes" searches, and 40K conversations around "Mental Health". Further, the year also saw an increasing concern on the career forefront with nearly 3.6 Mn LinkedIn updates for #Opentowork, #Opentojobs, #Openforbusiness. People have begun to value self-care, with a 2x increase in “guided meditation” and 147% surge in YouTube trends of "Yoga for beginners''. Consumers are busy bonding with puppies as a means of social healing, 302% search increase in "How to train a puppy". Many relationships were put on hold with the mounting uncertainty, leading to a 2020 phenomenon - Situationship, with over 174K posts on Instagram. GIPSI’s implication spells - “Brands can be the vaccine for the side effects of 2020 damage. Brands, what are you healing in 2021?”   2.                   The Need to find Balance post 2020 imbalance GIPSI says, Consumer sentiment to take charge and take risk to bring back the lost balance is promising. Freshers take charge - 326% increase in searches for "how to make resume for freshers", and 187.5K conversations on Job opportunities with a positive sentiment. The #workation trend hits India with 5K+ posts, while the debate of “Work from home or Work for home continues”. Relationships extend beyond romantic nature, as long distance #workbuddies becomes a norm, and calls for a catch up. Consumers interest in money matters surges once again - 2x increase in trends towards “stocks to watch today” and 4x increase in trends towards “is it a good time to invest”. Indians find a way to make weddings grand over virtual means, with wedding meals home-delivered and streamed live. GIPSI’s Implication spells - “Brands can help bring back the lost balance and help consumers feel more in control.”   3.                   The Need for Good News post 2020, which was the year of bad news. GIPSI identifies, the deprivation of ‘good news’ in 2020, makes Good news in 2021, an essential! With the common plea being “Go Away 2020”. The biggest good news people want to hear is over Vaccine arrival- 19.4K + conversations and 153.7K engagement, with an overall positive sentiment. Rising interest trends towards events, festivals and shubh muhurat indicates the eager anticipation for celebration. India in vacay mood: High intent on leisure and getaways with 11.4K conversations and 67.5K engagement on Travel 2021. Sustainability takes center stage with a cumulative 186% search increase on Sustainability packaging and ecofriendly materials. 2021 will need some serious steps with respect to sustainability packaging. GIPSI’s implication spells - “Brands can advance the good news and work hard to indulge the consumers in positive sentiment with Good news.”   4.                   The Need for Reassurance post 2020 After leaping and flitting through 2020 consumers are pandemic hungover and seeking confidence over their choices of anything to do with 'stepping out'. They're seeking reassurance in each step of their decision journey Be it sending kids to school, going out to a mall or a restaurant, or even scrutinizing brands on purity quotient. Where a neutral sentiment of 78% looks for assurance from schools to provide safety. At the same time a booming 71% positive sentiment over malls and cafes adapting to safe personalized measures for consumers. They're also demanding transparency and promise of purity from brands as 35.7 k + online conversation over purity test, a 700% + search of rice purity tests are on the rise. GIPSI’s Implication spells - “Brands will need to re-build trust to regain the confidence to be re-considered. Gipsi also informs consumer reviews will play a big role”   Commenting on the report, Unmisha Bhatt, Chief Strategy Officer and Director – India & MENA region, Tonic Worldwide, says, “While the crisis has been ongoing for a while now, there has been some lead time for marketers to recalibrate and be better prepared to communicate with consumers in 2021. This Gipsi report equips marketers across categories to be the catalyst in the Consumers life by uncovering their need gaps in the given situation.” Anjali Malthankar, National Strategy Director, Tonic Worldwide says “Unlike any new year report with speculative insights, with GIPSI 2021, we decided to get more realistic and thus discovered an unusual scenario for a new year report –consumers’ needs of 2021 are heavily impacted by the 2020 pandemic experience. Consumers are increasingly experiencing and engaging on digital, it’s only natural to say a regular deep listening can give brands an upper edge and a digital ear to the ground.” Gipsi was launched in 2018 and is being headed and driven by Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide and Anjali Malthankar, National Strategy Director, Tonic Worldwide.