Aug 10 2022
On the occasion of Raksha Bandhan, Godrej Industries Limited, through its brand-agnostic lifestyle platform – Godrej L’Affaire, has launched a digital film which encourages people to look at every relationship with love and respect. Conceptualised by the Godrej Corporate Brand & Communications team, the film aims to foster love, dignity and care with everyone just like the brother-sister bond which is celebrated on the auspicious day of Raksha Bandhan.
The sacred thread of rakhi which symbolises protection and care, can be extended to all relationships which, in turn, will help make this world a more peaceful and beautiful place. #RespectAllBandhans is a subtle nudge to people to treat and love everyone in this world equally and not limit it to just the brother-sister relationship.
May today be the day
respect becomes the means of thriving.
Dear brothers and sisters
here's wishing you a very Happy Respect Bandhan.
Speaking on the film, Sujit Patil, Vice President and Head- Corporate Brand and Communication, Godrej Industries Limited and Associate Companies said, “Humanity, respect and dignity are integral to one's nature. The new digital film #RespectAllBandhans aims to spread a message to not only pledge love and protection for our siblings on this Raksha Bandhan, but also to extend this love and respect to every single person everyday as they too are someone’s loved ones. It is this goodness that will make our Nation even more stronger”.
#RespectAllBandhans - https://youtu.be/myWhX8w4EJY
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