Eaton, a global power management company, supports young women in pursuing STEM careers (science, technology, engineering, and mathematics) with mentoring and scholarship programs. Eaton’s initiatives focus on nurturing and developing technical, managerial and behavioral skills amongst women students to improve their career prospects. Eaton has a well-structured approach which along with several programs and initiatives cover women from all age-groups, societal strata and educational levels. The company supports girl students at schools in Maharashtra under their iTeach program, it also runs a pan India educational scholarship program called ‘Pratibha’ for women engineering talent at both undergraduate and post-graduate levels. This scholarship program recognizes exceptional women students in India's leading engineering institutions, assessing them not only on academic excellence but also on their co-curricular achievements. Another such program that the company runs for young women is Udayan Shalini Fellowship. It is a personality development program supported by mentors for deserving and talented girls from weak socio-economic backgrounds. Overall, the organization has supported more than 1400 women engineers in Maharashtra. Swati Verma, Manager Inclusion and Diversity, Asia Pacific, Eaton says “We aspire to be a model of inclusion and diversity in the industry. Our focus is not only on supporting a healthy work environment for women employees, but also creating a safe, engaging and enriching work environment that provides an opportunity to learn, grow and thrive; where inclusion, access, and opportunities are ensured for all. Our programs and initiatives are directed towards embracing inclusion and encouraging gender balance in the field of science.”   Eaton is committed to making the workplace diverse and truly inclusive for women employees and ensures equal development and growth opportunities. This is demonstrated by Eaton hiring over 45% young female professionals from campus year on year. Eaton’s ReLaunch program has helped many female professionals revitalize their careers after a break. The ReLaunch program has been recognized as an industry best practice and replicated by peers.

  The Indian skincare and haircare brand, Mamaearth has recently signed up TV industry veteran, Anita Hassanandani for a long-term, strategic association with the brand for their haircare, skincare and baby care categories. With the star just delivering a baby boy, as anticipated, the social media is abuzz with news about the same. Since Mamaearth’s products have ingredients that are derived from nature and are cruelty-free and PETA certified, bringing in a new mother who has a huge influence on social media is an alliance that is proving to be judicious. Her first video with Mamaearth was taken live on her social media handle just the morning of her delivery, making it the last post before she welcomed a new member into her family. The video ended up receiving unprecedented engagement, love and good wishes because of the carefully planned timing and the nature of the video. Anita Hassanadani says, “With Mamaearth, I feel like my thoughts are aligned to theirs because I too have always been conscious about the skincare and haircare products I use. They also have a really cool initiative where they link every order on the website to a tree they plant and being a new mother, it matters to me more now that we make our environment sustainable for the future generations. I am really looking forward to start more conversations around beauty that’s organic and backed by science.” Commenting on the association, Mr. Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd. Says, “Mamaearth constantly looks to connect and engage with millennial consumers. Anita is a trusted known name who resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside. We are confident that this collaboration will help us further strengthen our position as a baby care and personal care brand for millennials.”   

   Nippon Paint  Private Limited was recently conferred with INEX (Interior-Exterior Excellence) Excellence Award 2021, an award by Realty Plus. This award was conferred upon for Nippon’s latest breakthrough product ‘Atom Fibra, the 2-in-1 multi-purpose emulsion paint with special microfibres. The virtual ceremony was attended by renowned names in the Real Estate Industry.   Nippon Paint Atom Fibra received the award based on various key parameters like product excellence, disruptive technology, unique features, high customer satisfaction and innovation in the decorative paint sector. Paint products from the Country’s leading paint manufacturers were studied for the award and Nippon Paint’s ‘Atom Fibra’ successfully secured this coveted title.   Nippon Paint’s ‘Atom Fibra’ was introduced only in October last year and gained widespread acceptance for its first in the industry. 2-in-1 Multi-Purpose Atom Fibra with microfibres, has been specially designed for both Interior and Exterior walls. It is a breakthrough emulsion that is reinforced with microfibers to provide enhanced mechanical strength to the paint. The eco – friendly paint comes with Anti-Carbonation technology, 4-year performance warranty*, excellent coverage and better washability thereby giving a smooth finish to the walls.   On receiving the award, Mr. S Mahesh Anand, President – Decorative Paint, Nippon Paint India commented, “Nippon Paint is delighted to accept the INEX Excellence Award 2021 for Atom Fibra.  We are honored that the organizers and industry leaders have recognized this revolutionary paint product. This is a strong reflection of the trust that our customers and industry have bestowed on us throughout our journey in the Indian market. Our perseverance for product excellence & technology innovation has been crucial in reaching this stage and we will strive to continue being one of the country’s most loved brands.”

   HCL Technologies as been named by Forbes as one of The World’s Best Employers for 2020, honoring HCL among the top global employers in the world. In addition to being ranked number 30 on the list, HCL is recognized as the only multinational company that is headquartered in India to be featured in the top 50. Forbes’ The World’s Best Employers for 2020 list recognizes the most admired workplaces around the world as voted by the people who know them best – their employees. HCL is recognized for its outstanding work environment in every assessment category, including employee satisfaction with the company’s COVID-19 response, as well as the company’s image, economic footprint, talent development and career opportunities, gender equality and social responsibility.   “We dedicate this prestigious recognition to our employees as all 159,000 ideapreneurs drive our brand with enthusiasm, passion and innovation. This distinction is reflective of our people-centric culture and commitment, deep rooted in our 44 years of business around the globe,” said Apparao VV, Chief Human Resources Officer, HCL Technologies. “We’re very proud of what we have built together and will continue to empower our people, clients and communities to help them achieve their professional goals in an environment filled with creativity, freedom, inclusiveness, ideapreneurship and innovation.” Forbes partnered with market research firm Statista to compile the ranking by surveying 160,000 full-time and part-time workers from 58 countries that are working for businesses with operations in multiple nations or regions. Surveys were conducted on a rolling basis from June to July 2020 and participants were asked to rate their willingness to recommend their own employers to friends and family, while ranking their satisfaction with their employers in multiple categories that are important to today’s modern and competitive work environment. The complete list features 750 global corporations headquartered in 45 countries. To see the full Forbes The World’s Best Employer List visit here: https://www.forbes.com/lists/worlds-best-employers/#23688cab1e0c

  Eaton, a global power management company, supports young women in pursuing STEM careers (science, technology, engineering, and mathematics) with mentoring and scholarship programs. Eaton’s initiatives focus on nurturing and developing technical, managerial and behavioral skills amongst women students to improve their career prospects. Eaton has a well-structured approach which along with several programs and initiatives cover women from all age-groups, societal strata and educational levels. The company supports girl students at schools in Maharashtra under their iTeach program, it also runs a pan India educational scholarship program called ‘Pratibha’ for women engineering talent at both undergraduate and post-graduate levels. This scholarship program recognizes exceptional women students in India's leading engineering institutions, assessing them not only on academic excellence but also on their co-curricular achievements. Another such program that the company runs for young women is Udayan Shalini Fellowship. It is a personality development program supported by mentors for deserving and talented girls from weak socio-economic backgrounds. Overall, the organization has supported more than 1400 women engineers in Maharashtra. Swati Verma, Manager Inclusion and Diversity, Asia Pacific, Eaton says “We aspire to be a model of inclusion and diversity in the industry. Our focus is not only on supporting a healthy work environment for women employees, but also creating a safe, engaging and enriching work environment that provides an opportunity to learn, grow and thrive; where inclusion, access, and opportunities are ensured for all. Our programs and initiatives are directed towards embracing inclusion and encouraging gender balance in the field of science.”   Eaton is committed to making the workplace diverse and truly inclusive for women employees and ensures equal development and growth opportunities. This is demonstrated by Eaton hiring over 45% young female professionals from campus year on year. Eaton’s ReLaunch program has helped many female professionals revitalize their careers after a break. The ReLaunch program has been recognized as an industry best practice and replicated by peers.

  Cochin Port Trust (CoPT), one of the major port trusts in India will sign 9 MoUs of Rs. 2,825 crores (as of today) at 2nd Maritime India Summit 2021 scheduled to happen on 2nd to 4th March 2021. These MoUs will be majorly signed between Fertilisers and Chemicals Travancore Limited (FACT); Kottayam Port & ICD Services; IOCL; IGTPL; etc. The MoUs will be signed in the areas like Dredging for Maintenance of channels and basins, Coastal Connectivity, Cargo handling, Tourism related projects, Aviation Fuel Terminal, Deepening and Widening of Port Channels, etc. The Ministry of Ports, Shipping, and Waterways is also in process of finalizing more than 217 MoUs to be signed in conjunction with the summit. These MoUs will be signed with different coastal states and stakeholders of the sector. The MoPSW is looking forward to closing over 400 MoUs during the Maritime India Summit 2021. These MoUs are focused on attracting investment, skilling, and generating employment in the sector. The signing of these MoUs will help in streamlining the process of ship maneuvering resulting in more business to the ports and economic stability to the sector and its stakeholders. Within two weeks of the announcement, more than 30 CEOs has confirmed their participation, including national and international. Also, total 83 speakers have confirmed their participation including international and domestic speakers. International participants are from countries like USA, Russia, Denmark, Brazil, Japan, Sweden, Singapore, Netherlands, etc. The MIS 2021 will provide a unique platform which will have physical and virtual presence of prominent shipping and transport ministers/ dignitaries from across the world. Maritime States of India will participate in the Summit through dedicated sessions. The Summit will also include an exclusive CEOs’ forum and various thematic/ breakout sessions.

  The Indian skincare and haircare brand, Mamaearth has recently signed up TV industry veteran, Anita Hassanandani for a long-term, strategic association with the brand for their haircare, skincare and baby care categories. With the star just delivering a baby boy, as anticipated, the social media is abuzz with news about the same. Since Mamaearth’s products have ingredients that are derived from nature and are cruelty-free and PETA certified, bringing in a new mother who has a huge influence on social media is an alliance that is proving to be judicious. Her first video with Mamaearth was taken live on her social media handle just the morning of her delivery, making it the last post before she welcomed a new member into her family. The video ended up receiving unprecedented engagement, love and good wishes because of the carefully planned timing and the nature of the video. Anita Hassanadani says, “With Mamaearth, I feel like my thoughts are aligned to theirs because I too have always been conscious about the skincare and haircare products I use. They also have a really cool initiative where they link every order on the website to a tree they plant and being a new mother, it matters to me more now that we make our environment sustainable for the future generations. I am really looking forward to start more conversations around beauty that’s organic and backed by science.” Commenting on the association, Mr. Sambit Dash, VP Marketing, Honasa Consumer Pvt. Ltd. Says, “Mamaearth constantly looks to connect and engage with millennial consumers. Anita is a trusted known name who resonates with our consumers and fits in strongly with our brand ideology of Goodness Inside. We are confident that this collaboration will help us further strengthen our position as a baby care and personal care brand for millennials.”   

   Nippon Paint  Private Limited was recently conferred with INEX (Interior-Exterior Excellence) Excellence Award 2021, an award by Realty Plus. This award was conferred upon for Nippon’s latest breakthrough product ‘Atom Fibra, the 2-in-1 multi-purpose emulsion paint with special microfibres. The virtual ceremony was attended by renowned names in the Real Estate Industry.   Nippon Paint Atom Fibra received the award based on various key parameters like product excellence, disruptive technology, unique features, high customer satisfaction and innovation in the decorative paint sector. Paint products from the Country’s leading paint manufacturers were studied for the award and Nippon Paint’s ‘Atom Fibra’ successfully secured this coveted title.   Nippon Paint’s ‘Atom Fibra’ was introduced only in October last year and gained widespread acceptance for its first in the industry. 2-in-1 Multi-Purpose Atom Fibra with microfibres, has been specially designed for both Interior and Exterior walls. It is a breakthrough emulsion that is reinforced with microfibers to provide enhanced mechanical strength to the paint. The eco – friendly paint comes with Anti-Carbonation technology, 4-year performance warranty*, excellent coverage and better washability thereby giving a smooth finish to the walls.   On receiving the award, Mr. S Mahesh Anand, President – Decorative Paint, Nippon Paint India commented, “Nippon Paint is delighted to accept the INEX Excellence Award 2021 for Atom Fibra.  We are honored that the organizers and industry leaders have recognized this revolutionary paint product. This is a strong reflection of the trust that our customers and industry have bestowed on us throughout our journey in the Indian market. Our perseverance for product excellence & technology innovation has been crucial in reaching this stage and we will strive to continue being one of the country’s most loved brands.”

     Premium global streaming platform STARZ, which launched its Lionsgate Play direct-to-consumer OTT app to a strong response in India last year, is partnering with Lionsgate Television (LGTV) on its first Indian original series, a remake of LGTV’s critically-acclaimed, Golden Globe-nominated hit series CASUAL. CASUAL will kick off Lionsgate Play’s first original slate of dramas, comedies, crime and action series for the Indian and South Asian market, building on its success with acclaimed award-winning series such as NORMAL PEOPLE (nominated for two Golden Globe), THE GOES WRONG SHOW and the hit series LOVE LIFE.  The remake of CASUAL will offer great drama with bold character explorations that have already become a trademark of Lionsgate Play’s content offering for Asian subscribers. “Lionsgate Play continues to gain momentum in India, proving to be a strong driver of Starz’s international growth,” said Starz President and CEO Jeffrey Hirsch. “Partnering with Lionsgate Television to kick off our first original series tailored for the Indian and South Asian market is the next step in curating our offering for our subscriber base who resonates with our bold, unique and defining series that make up our ‘Best of Global SVOD’ content strategy.” Since Starz began its international rollout in 2018, the STARZPLAY global subscription platform has achieved unparalleled growth worldwide and is now available in 56 countries (including its STARZPLAY Arabia joint venture). “The launch of Lionsgate Play’s first slate of original series in India is the next logical step in the continued rapid growth of the platform,” said Lionsgate Television Group Chairman Kevin Beggs.  “Our ability to kick off the Lionsgate Play original slate with the remake of a great intellectual property like Casual, with a renowned director and world-class stars, shows what we can achieve through the continued collaboration of our STARZ, Lionsgate Television and Lionsgate India businesses.” “Lionsgate is committed to bring the best and most exciting premium content to India and other South Asian countries,” said Rohit Jain, Managing Director South Asia and Networks - Emerging Markets Asia. “We’re excited to launch our first line-up of original series with a great slate of accomplished writers, directors and actors as we continue to broaden and diversify our strong and exceptionally well curated content offering.” The series will be directed by Kunal Kohli, the award winning Bollywood film director known for films such as Hum Tum and Fanaa, and it will star Lara Dutta and Prateik Babbar.  A talent powerhouse and former Miss Universe, Lara has won several film accolades and starred in hit films including Housefull and Don 2, among others.  The role of her brother will be played by Prateik Babbar, known for his versatile acting talent in Jaane Tu Ya Jaane Na, Mumbai Diaries and numerous other films and premium series. Building on its reputation for being a disruptive force in the market, Lionsgate Play is committed to innovation in its content, technology, pricing, and accessibility by making premium Hollywood content available in multiple Indian languages. In India, the app is available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon firestick.  

  Having a stellar month with multiple shows and movies exclusively releasing on the platform, Lionsgate Play has now announced the release, of the much-awaited movie Antebellum on 19th February 2021. Starring Janelle Monroe, the movie is a psychological thriller that will leave you reasoning. Direct to digital, making it the biggest premiere of the month for Lionsgate Play in India. Directed by the writer-director duo, Gerard Bush and Christopher Renz. Switching between two different era Janelle Monae plays the lead role as Eden, a slave in the southern plantation in Louisiana and Veronica Henley, a renowned sociologist in present times. The movie follows Veronica as she commences her book tour finding it difficult to leave her husband and daughter behind. The story weaves between the past and present, so is Veronica’s experience a thrilling betwixt nightmare and reality. As strange events starts happening, she must uncover this mind-bending mystery before it’s too late. Antebellum is a sure shot bone-chilling experience.   So if you’re hanging out with friends this weekend and you struggle to select a movie, we’d suggest Antebellum be the one you watch! Exclusively streaming on Lionsgate Play.   Download Lionsgate Play on Google Play Store, Apple app store and Amazon Firestick.  

    ALTBalaji and ZEE5's latest youth drama Crashh is now number 2 on IMDB's most anticipated shows list. Launched on Valentine's Day, which also happens to be a Sunday. The series has been making headlines everywhere long before the launch was on the horizon. The series comes at the perfect time of the year. The familiar faces in the cast that we have fallen in love with added to the series. The distinct storyline and characters are not what audiences are generally used to, making Crashh all the more impressive.   The story of Crashh is about four siblings whose lives are altered forever when they lose their parents in a road accident. They are taken into an orphanage and later separated when various families adopt them. There is also the mental trauma of all this that never really leaves. Years later, the oldest sibling, Kabir, a cop who never got adopted, goes on a search for his long-lost siblings. The story highlights the special subconscious connection they share despite being worlds apart.   The series directed by Kushal Zaveri, has Zain Imam, Rohan Mehra, Aditi Sharma, Anushka Sen, and Kunj Anand in the lead roles. They truly bring the characters to life.

    Lionsgate Play, the recently launched streaming entertainment service, announces it is now available to customers in India through Apple TV channels on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung, LG, and Sony smart TVs, Amazon Fire TV devices, and PlayStation and Xbox consoles.     Lionsgate Play launched its streaming service in December last year, offering bespoke premium Hollywood content for its Indian consumers. With a philosophy focused on featuring the best from the world, Lionsgate Play has an extensive library with highly curated and best in class content from global giants like BBC, Lionsgate, ITV, and Endeavour. Their content is edgy, thrilling, sensational and urban. Lionsgate Play also has localized their content in India in various regional languages and further will be introducing Indian originals and local language movies in the coming months. Lionsgate Play’s offering includes award-winning titles like Normal People, The Goes Wrong Show, Midway, Love Life, Manhunt, John Wick 3, Knives Out, Primal, Bombshell, and Rambo, to name a few.   Subscribers to Lionsgate Play through Apple TV channels can watch online or enjoy offline downloads of their favorite shows and movies on the Apple TV app. Through Family Sharing, up to six family members can share subscriptions to Apple TV channels using just their Apple ID and password.    Mr. Amit Dhanuka, Executive Vice President, Lionsgate, said, “Apple enjoys unprecedented consumer loyalty and their strong foothold especially amongst premium consumers will help us expand our premium service to all their users. We are proud to offer customers curated compelling and quality content on Lionsgate Play through Apple TV channels in India.”   The Apple TV app brings together all the ways to watch shows and movies into one app and is available on iPhone, iPad, Apple TV, Mac, select Samsung, LG, and Sony smart TVs, Amazon Fire TV devices, and PlayStation and Xbox consoles, and will launch on Chromecast with Google TV early this year. The Apple TV app also features Apple TV+, Apple’s video subscription service offering original shows, movies and documentaries from the world’s most creative storytellers, as well as other Apple TV channels, personalized and curated recommendations, and movies to buy or rent.    

   Sting has unveiled a brand new ‘Energy Bole Toh Sting’ campaign showcasing how the beverage creatively offers a jolt of energy! Electrifying the youth with the energetic campaign, the brand has launched a fun new TVC which is an extension of Sting’s ‘Electrifying energy, ultimate taste” campaign of last year.   The quirky TVC encourages consumers to electrify their moment with the refreshing taste of Sting®. The film showcases a girl in a fix as she looks at an elevator, which has stopped working again.  A boy approaches her and cheekily offers to give her a lift to her floor.  A sip of Sting was all it took for the electrified boy to race up the stairs with the girl being carried on his back. Impressed by the boy’s energy, the girl ends up giving him her number as the film reiterates the new ‘Energy Bole Toh Sting’ messaging.   Speaking about the launch of Sting’s new campaign, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “Sting is a refreshing drink that not only energizes the body but also stimulates the mind. The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go.” The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.

Ramanuj Shastry, Co-Founder of Infectious Advertising has been named as one of the Jury Members for New York Festivals 2021!     It’s an honour and a pleasure to serve as a jury member in the 2021 edition of the prestigious New York Festival of Advertising. I am excited to see great work from around the world and look forward to interacting with fellow jurors - Ramanuj Shastry, Co-Founder and Director, Infectious Advertising.  

  Filter Coffee Co., a full-service digital agency, started by Anuja Deora Sanctis has won the digital marketing and eCommerce mandate for global Japanese skincare brand, Bioré which is headquartered in Tokyo. The agency will be handling end-to-end duties including, Social Media, Content, Shoots, Performance Marketing and Influencer Marketing for the brand in India.   Along with strategising for the brand’s digital and social media presence, Filter Coffee Co. will also look into managing the brand's end-to-end content production and influencer marketing in India. The agency will play an important role in increasing the brand's awareness and help gain traction within the target media. The brand has also roped in Indian actress and model Lisa Haydon to be the face of the brand for its launch in the country.   Bioré is a skincare brand that focuses on making high quality, affordable skincare products that provide a variety of skincare benefits. The brand follows a Japanese beauty philosophy by leveraging amazing Japanese Technology and has created a niche for brands by doing so as one of the skincare brands to focus on the root of problem skin.        Speaking on the latest account win, Anuja Deora Sanctis, Founder and CEO, Filter Coffee Co. said “We at Filter Coffee Co. mirror our vision for the brands we work with, helping them dig an impactful presence in the market. We are glad to onboard Bioré on our journey and look forward to working with them. There is a huge potential to unlock in today’s time and we are really excited to cater to the brand with our expertise and strategic skills in helping them make a mark in the evolving Indian skincare segment.”   The account was won by Filter Coffee Co. in a multi- agency pitch.

    Following a multi-agency pitch, Wunderman Thompson India has won the integrated creative mandate comprising ATL, BTL and digital services for India’s largest integrated power utility, Tata Power’s solar rooftop solutions. Leveraging its comprehensive creative, technology and data capabilities, Wunderman Thompson India will partner Tata Power to drive growth across geographies, demographics and mind-sets.   The rise in pollution levels and the rapid depletion of non-renewable fuel resources requires urgent attention to fulfill increasing energy demands. And that’s what is paving the way for Solar Revolution in India. Investing in solar rooftop solutions leads to great savings, while protecting the environment. And Tata Power with their state of art solutions is trying to bridge that need gap for both residential as well as the commercial segment.   On awarding the business to Wunderman Thompson India, Dr Praveer Sinha, CEO & MD, Tata Power said, “Solar Rooftop is one of the primary and the quickest enablers of green energy. Our vision is to stimulate adoption of green energy in the daily life of every individual in the country. As India’s leading solar rooftop player, our endeavour is to collaborate with our responsible consumers and empower them to conserve energy, save power costs and help protect the environment. Our products are absolutely top class and can be customised to suit varied individual needs. With our upcoming campaigns, we aim to create awareness about the environmental and commercial benefits of solar rooftop installation to all. We are delighted to have a strong communications partner like Wunderman Thompson on board as we build our customer-facing business.”   Commenting on the win, Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia, said, “Renewable energy is the future. We are extremely happy and proud that we will be partnering Tata Power in their endeavour to build a sustainable future for the country. We will help achieve the strategic business objectives of Tata Power, rearticulate the brand and create relevance for consumers. The opportunity is huge and we look forward to an exciting journey ahead as we take our first step with an integrated campaign across mainline and digital platforms.”    

  Hyderabad FC announces its association with global sports technology giant, Playermaker who becomes HFC’s Official Wearable Technology partner till the end of 2022-23 season. Through the association, Hyderabad FC will look to explore the technical, tactical, and physical data of the player, helping them develop their game. With this landmark deal, Hyderabad FC become the first Indian Super League club to tie up with Playermaker. The club, who are currently in a race for the play-off spots, plan to make the most of their association with Playermaker and will also extend the use of cutting-edge data to their reserve and youth teams as well. Globally, footballing giants as well as hundreds of smaller clubs and academies have started using Playermaker as a tool for elite player development. The Playermaker solution was architected by an interdisciplinary team of experts in the fields of biomechanics, machine learning, and football innovation, the Playermaker device collects both technical and physical - performance data such as number of touches, leg balance, short/long possession, kick velocity, distance running, top speed, number of sprint and many more, and makes it available for analysis within minutes of completing training sessions and matches. “Hyderabad FC is delighted to have partnered with Playermaker and to be able to use their cutting-edge football technology for our Performance related purposes. At Hyderabad FC we are focusing on and putting in place systems and processes for continued and sustained development on and off the pitch, and this technology allows us to benefit in that regard both now and in the future”, said Sujay Sharma, Director of Football, Hyderabad FC. “We are happy to have tied up with our first Indian Super League club Hyderabad FC. We look forward to a fruitful partnership with a team that has given chances to a lot of Indian youngsters this season. We wish them all the best for the play-off race,” said Steve Jenkinson, VP Sales UK, EU, India  

       Loco, India’s leading live game streaming, and esports platform, announces its partnership with the global leader in gaming and PC accessories, Logitech G. The partnership marks a new milestone in the former’s mission to deliver unrivaled entertainment to the strong PC gaming ecosystem in India. With a vision to reach out to the PC gaming community which is expected to be valued at $36.9 billion, both brands who are leaders in their respective industries, have teamed up to host one of India’s largest PC gaming tournaments. The tournament will see skilled PC gamers competing across four of the most popular and exciting PC games - Valorant, CS: GO, Rainbow 6 Siege, and DOTA2.   This industry-revolutionizing association will help create a unique value proposition for both the brands, showcasing Logitech G’s gaming peripherals/ gear/ accessories, as premium products along with Loco hosting an undoubted seamless streaming experience for players and viewers across the globe. The five-month-long tournament that kick started in September'20 received a resounding response, with over 96 gaming teams including A-lister teams and pro players competing for top honors. Live-streamed on the Loco app, viewers can follow their favourite players, and see first-hand how Logitech G products can improve their play, apart from learning a new skill set to better their game. Further adding to the excitement and grandeur of the tournament, influencers such as AnkkitaC and Hydra Flick have also come on board as commentators. Commenting on the partnership, Dhiraj Soni, Head of marketing and gaming category, Logitech India said, “Logitech G has been constantly innovating for the vibrant and young community of gamers to have an immersive and seamless gaming experience. We carry a legacy when it comes to gaming peripherals and we are thrilled to partner with Loco to reach out to the gaming community through the esports tournament.” He further added, “We have been contributing significantly towards building a robust gaming ecosystem. We have a wide portfolio of products, enabling first time gamers with G102 mouse and G213 keyboard, enhancing performance for gaming enthusiasts with G502 mouse series and G733 wireless headsets, and appealing to pro gamers with the highly successful GProX headset.”  Speaking about the partnership, Anirudh Pandita Founder, Pocket Aces, said, “We are at a key inflection point for gaming in India and we are excited to collaborate with Logitech, which has been at the forefront of supporting the gaming ecosystem in multiple countries. Working with a hardware giant like Logitech creates exciting possibilities for increasing penetration for PC gaming in the country and supporting existing gamers in the category. As the home of Indian gaming, Loco will continue to work towards supporting various categories of gamers and providing pathways for them to demonstrate their skill to the entire nation.” Being the early pioneers of the Indian game streaming and epsports broadcasting space, Loco has strengthened its position in the constantly growing gaming ecosystem, which comprises over 300 million gamers and is estimated to be worth USD 1 billion by 2021. With market leading partners like Fnatic India, Red Bull, NBA 2K League, Loco aims to bring the cutting-edge gaming experience to the gaming ecosystem in the country. Loco already houses some of India’s top competitive gamers and streamers such as Jonathan, Ghatak, IND Snax, and Xyaa, who, along with top teams like Fnatic, IND, 8bit, and Team Tamilas among others.

  Rasode Mein Kaun Tha?   Binod.   Nahi, Monolith tha.   Don’t care! I WON THE ELECTION!   Yeh Bhi Thik hai! Scroll through your social media anytime, anywhere and BAM- Meme ki Duniya mein aapka swagat hai!   From Goa plans (that never take off!) to lockdown woes, ghar ke kaam to ghar se kaam, New Year, New Me to New Year, Same Disappointment - there is a Meme for almost everything! With memes increasingly becoming the go to language of the Gen-Z, it has undeniably unified the globe with bountiful of quirk, sarcasm and laughter. Needless to say, the year gone by has only catapulted this raging phenomenon into newer directions and we can’t thank the creative minds behind this enough! MTV, India’s leading youth entertainment brand is here to ride on this fervour with #MTVMemestars- India's first-of-its-kind hunt to find the Ultimate Meme Maker. MTV Memestars is a nationwide call out to the most creative minds to showcase their ‘meme magic’ on social media. Every week, MTV announces one interesting theme for the week. All the meme enthusiasts need to do is upload their authentic memes related to that week’s theme, as their entry via an Instagram, Facebook or Twitter post or a story, tagging @mtvindia, along with the hashtag #MTVMemestars.     The participants send their entries on thematic meme-based tasks for 10 weeks. One lucky winner is chosen as the 'Memer of the Week' every week, which gets them a direct entry into the finale of MTV Memestar. The finale will see 10 shortlisted winners competing in the ultimate meme battle and have some of the popular names from the MTV FAM and the meme community felicitating the winner with a whopping prize money of 1 lakh and the coveted title of MTV Memestar.   Speaking about the campaign, Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 said, “Memes have increasingly become an integral part of GenZ’s conversations and there's absolutely no dearth of meme creators who have been giving us all a chuckle amidst the prevalent doomscrolling. According to MTV Youth Study 2019, 34% of Gen Z considers memes to be amongst the top 3 type of content pieces that they share from their personal handles. With #MTVMemestars we aim to give the best memers in India a voice, as they give today's youth ways and means to express themselves.”   With Meme Masterclasses where pro-tips get dished out by some of the OG memers and a meme-gyaan series every Wednesday at 7 PM on MTV India’s social handles called Meme Ki Baat, where our very own Mallika-e-Meme, Yukti Arora, brings you the latest meme trends & meme gup-shup in a quirky avatar coupled with Tehzeeb and swag, in equal measure - MTV Memestars promises to be your one-stop destination for all things Meme.   Joining us in this meme ride are the OGs of the meme community, RVCJ Media, a pioneer in ‘Viral’ content curation with over 20MN followers on Facebook and 4.7MN on Instagram; The Indian Idiot, a digital home to the youth that provides a perfect platform for learning, pop culture, news and everything that’s trending; SociallyHoe, a master in all things Meme and Pun; The Desi Feed India, a one-stop shop for all things news, pop culture, memes and a lot of entertainment and The Indian Meme, curator of the best desi content. These meme stalwarts are all set to judge the contests in their allotted weeks and pour in their support for the meme community.   From 2020 ka Farewell, Weekend Plans to Proud to be Desi, Valentine’s Day or the Oh-so gloomy Mondays, and more…the budding memers have a chance to play around with exciting themes and put their creative skills to test! In the first five weeks so far, MTV Memestars has received a total of 2500+ striking entries with the social media, TV reach and engagement scaling up to 27.5MN and 2.5MN respectively. Hold on to your breaths as the best is yet to come! With some of the best names from the meme community coming together for this initiative, the meme fest is spreading like wildfire!   So get set for the ultimate battle of the memers and join us tagging @mtvindia on Instagram, Facebook and Twitter with the hashtag #MTVMemestars and ace it with your wit and humor, the Meme way!    Instagram 1. https://www.instagram.com/p/CJNgJMKByHR/ 2. https://www.instagram.com/p/CJVqQiJhQDI/   Facebook 1. https://www.facebook.com/89743390101/videos/843117453088365 2. https://www.facebook.com/89743390101/videos/3800810646619481   Twitter 1. https://twitter.com/MTVIndia/status/1343508337611063297 2. https://twitter.com/MTVIndia/status/1342361794661163009  

    BlitzkriegXP, India’s first experiential esports organization has announced a grand Free Fire tournament in India with the unveiling of “Streamer Sangram”. This event will feature India’s biggest and most popular Free Fire streamers that will pit them against each other in a 5-match series. The squad which emerges victorious after the series of exciting matches will be crowned as the Streamer Sangram Champion and will claim the grand prize of a TVS Apache 160 4V bike per player In this one of its kind event, the 12 Streamers will act as 12 team captains and open up the contest to their fans on YouTube. BlitzkriegXP always believes in creating opportunities and providing platforms to the talented esports oriented youth of India and Streamer Sangram is driven by a similar strive. The remaining 3 spots in each of the 12 squads, which is a total of 36 spots, will be taken up by the Streamer’s YouTube subscribers and fans as the gateway to participate will be through an open contest, which means all aspiring participants are given the opportunity to win the bike. “We are thrilled to announce Free Fire Streamer Sangram for the community and most importantly giving the talented and passionate gaming youth of India, a platform to showcase their talent and play alongside the streamers. This is the first of many IPs that will pave the way for esports talent and revolutionize the way esports is consumed in India, thereby forging a more credible and gratifying ecosystem,” said Samin Ahmed, Head of Marketing at BlitzkriegXP. Tournament Format: Streamer Sangram will feature a total of 12 teams captained by the chosen 12 streamers. The teams will then compete over a series of 5 classic matches being held over a period of 1 day and they will be competing for the grand prize of 4 TVS Apache 160 4V bikes reserved for the 4 victorious squad members. The 3 participants alongside each Streamer captain will be chosen via an open contest. The selection will be done on the basis time taken to complete the tasks. Registrations open on the 8th of February, 2021. Invited Streamers: ·         Gyan Gaming ·         Sniper Lord ·         Gyan Risabh ·         X Mania ·         Romeo Gamer ·         Munna Bhai Gaming ·         Titanium Gamer ·         Pahadi Gaming ·         Sudip Sarkar ·         MBG Rakesh ·         MDs Game Station ·         Assasin Army/Asin Live   All the 12 stars will be live streaming the event on their YouTube channels. The matches will also be streamed with live commentary on the caster’s channel. Streamer Sangram is set to commence at 8 P.m. on 18th February, 2021 and you all are invited to catch a glimpse of the ultimate war of streamers. For the first time ever, a grand prize like such is on the line and you would not want to miss out on the unparalleled action that is about to unfold soon! Follow us on Instagram, Facebook and YouTube to receive all the latest news on Free Fire Streamer Sangram.