Union Bank of India partners with Capri Global Capital Ltd.For Co-Lending to MSMEs

Nov 25 2021

 

 

 

 

Union Bank of India, Public Sector Bank of the country today entered into Co-Lending agreement with the Capri Global Capital Limited (CGCL), a NBFC focused on lending to MSMEs and affordable Housing finance segment to offer MSMEs loans. Through this collaboration, Union Bank of India and CGCL aim to disburse MSME loans initially across 100+ touch points pan-India.

 

This agreement was signed under the Co-Lending guidelines issued by RBI in November 2020 for Co-Lending to the Priority Sector. The collaboration will help MSMEs to avail customized lending solutions at a competitive rate of interest with a significant reduction in turn-around time. The Co-Lending agreement aims to enhance last-mile finance and drive financial inclusion to MSMEs by offering Secured Loans between ₹10 lakhs to ₹100 lakhs. This Co-Lending arrangement will entail joint contribution of Credit to the prospective MSME customers in Tier II and Tier III markets.

 

Speaking on the occasion, Shri Rajkiran Rai G, MD and CEO, Union Bank of India said, “Union Bank is committed to support the MSMEs by providing tailor-made financial solutions and accelerating the growth of MSMEs to contribute to the country’s economic development. The partnership with Capri Global Capital Ltd is part of Bank’s strategy to bring synergy between both the companies that will help us serve the most deserving and underserviced businesses in smaller towns across the country.”

 

Speaking on the development, Mr. Rajesh Sharma, Managing Director, Capri Global Capital Ltd said, “We are glad to partner with Union Bank of India. Our association with this centenarian Bank has always proved to be a positive reinforcement of our aspirations and values. Their accommodative business solutions and customized services have proved to be a boon for our business model. Through this partnership, the aim is to reach out to a large section of society by offering easy, convenient, and efficient credit solutions and empowering them to be key contributors to fiscal growth. Our focus is to support the grassroots entrepreneurship that creates economic value.”

 

 


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Brands

pTron launches Bassbuds Tango TWS earbuds with ENC & Movie Mode function just for Rs. 1299/-
Dec 08 2021 By Admin
        pTron, announced the launch of its new ENC series wireless earbuds pTron Bassbuds Tango. With remote work and entertainment as the new norm, pTron sought to develop a next-level earbud that would deliver the highest voice quality with an additional feature to take care of GenZ’s entertainment needs. The new high-performance Wireless Earbuds, the Bassbuds Tango aims to make work and entertainment seamless by redefining phone calls and movie-watching experience.   Equipped with innovative and industry-leading DSP ENC Technology, Bassbuds Tango efficiently filters out ambient noises from the background to offer incredible sound and clearer phone calls. Redefining personal entertainment, Bassbuds Tango’s dedicated Movie-mode feature ensures zero lag between audio and visuals for an extraordinary long movie and binge-watch session.   Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron, said: "Bassbuds Tango is the ultimate work & play accessory keeping in mind the demanding lifestyle of the GenZ. The ENC Technology with Movie mode feature, Bassbuds Tango redefines style and convenience in an all-in-one trendy design. This gadget is such an asset for people who desire outstanding sound and connectivity from truly wireless earbuds by the day be it busy city roads or home-office space, and their entertainment buddy by the night with the low latency movie mode and long battery life, all in an affordable price tag”.   The all-new Bassbuds Tango boasts the latest BT5.1 connection with 1-step pairing for fast and seamless connectivity and zero falters. With a 32-bit DSP processor FPU, built-in AAC codec for Hi-Fi audio, and acoustic echo cancellation the Bassbuds Tango packs a punch with its 13mm BASS boosted drivers. Offering ultimate true-wireless experience, the earbuds also feature intuitive smart touch control that allows easy toggling between music and dedicated movie mode, control music/calls, and activate the smartphone’s voice assistant with just a few easy taps.  Packed in a chic minimal aesthetic with a trendy design and matt-finish body, the earbuds are IPX4 certified for sweat and water and come in a comfortable to carry 400mAh charging case with smooth rounded edges offering 20Hours of total playback. The charging case also features a convenient Type C port that efficiently offers 3Hrs of playback on the earbuds with just 10mins of charging.   The pTron Bassbuds Tango TWS earbuds are available in two colour variants on Amazon India – Active Black and Stone White for a price of Rs. 1299/- and comes with one year warranty.     pTron Bassbuds Tango – Technical Specifications Bluetooth version: BT 5.1 Transmission distance: up to 10M Battery: Charging Case 400mAh Charge Power: DC 5V/1A Driver: 13mm Hi-Fi Stereo Music & Play time: 20H Total Mic: Mono & Dual Bud Capability Charge time: 1- 1.5Hrs  Standby time: 120H Charge case charge earbuds: 2-3 times Charging Port: USB C Fast Charging Waterproof: IPX4 Noise Cancellation: In-Ear Passive Earbud weight: 4g*2 Charge case weight: 50g   Product Link: https://www.amazon.in/dp/B09KYDNSHC https://www.amazon.in/dp/B09KYGMHL9
Okinawa sets up its first state-of-the-art experience center - Okinawa Galaxy in Dehradun
Dec 08 2021 By Admin
        Okinawa Autotech,  has launched its first ever Experience Centre, Galaxy in Dehradun - the capital of Uttarakhand. This Galaxy store is a novella of the brand Okinawa to engage its customers with the concept of Electric-2-Wheelers. At Okinawa Galaxy, customers can experience the products and the story behind its making. The futuristic tech experience center is a lively, perceptible and interactive space, where the customers get to experience the brand from its very inception.    Okinawa offers a range of low-speed and high-speed electric scooters. Price ranging from INR 61,998 to INR 82,995 for Low-Speed models including Okinawa R30, Lite and Dual and from INR 64,797 to INR 105,990 for High-Speed models including Okinawa Ridge+, Praise Pro and iPraise+.    The visitors get a chance to examine crucial components such as the battery, motor, and chassis in greater detail. In the state-of-the-art Galaxy, Okinawa also offers a customizing area where customers can opt for fascinating bespoke hand-painted scooters. The store includes dozens of Merchandise products.    Commenting on the launch of its first-ever Experience center, Mr Jeetender Sharma, MD and Founder of Okinawa Autotech said: “We are delighted to announce the opening of Okinawa Galaxy, our first-ever Experience Centre, in Uttarakhand's beautiful and scenic city Dehradun. The major goal of establishing the experience center is to create engagement by personifying Okinawa's brand experience. It will be a vibrant, palpable, and engaging environment in which we hope to improve customers' experiences with Electric Two Vehicles. This is just the beginning; we aim to go full-fledged in our growth in the coming months with the launch of many more experience centers alongside expanding our dealership network for easy access.”  
Flipkart Wholesale launches ‘Scan 2 Buy’ To drive e-commerce adoption with instore purchases
Dec 08 2021 By Admin
         Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group has enabled a ‘Scan 2 Buy’ feature on its e-commerce app to help kiranas and retailers with superior shopping experience. ‘Scan 2 Buy’ aims to drive adoption of e-commerce with walk-in members, supplementing the platform's vision of ‘Business Banaye Aasan. Rolled out nationally across all 28 Flipkart Wholesale Best Price stores via the platform's app, ‘Scan 2 Buy’ feature has already witnessed a 30% jump in e-commerce adoption by walk-in members within 10 days of launch.     Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale, said, “Flipkart Wholesale continues to focus on enabling growth and prosperity of small kiranas and MSMEs. In that effort, we have taken yet another step towards modernizing the ecosystem by unlocking the true potential of technology for our members. Giving our members the benefits of e-commerce within an in-store experience will drive quicker adoption of e-commerce and showcase the convenience and ease of doing business for kiranas and retailers. As a homegrown platform, we understand the evolving pain points of small businesses and kirana owners and will continue to partner with them to bring solutions that make their e-commerce journey successful.” With this, Flipkart Wholesale aims to solve any technology barriers Kiranas may face in adoption of e-commerce. The feature allows kiranas the convenience of making digital cart purchases in the comfort of a familiar environment of the store. Here is how it works: The ‘Scan 2 Buy’ feature addresses a key challenge faced by customers in creating their digital cart before checkouts. Searching for a product by manually typing item names or item numbers for an average cart size of 25-50 items is time-consuming and cumbersome. Flipkart Wholesale members can now use the scan option in the e-commerce app to simply scan the item’s barcode available on the item packaging to quickly access the product details page. This helps streamline the otherwise manual process of cart making and check out by enabling customers to directly create a digital cart and increase the checkout speed and efficiency. Once the digital cart is ready, the picker at the store completes the picking for the items already available in the physical cart. Once the order picking is completed, the order gets invoiced (auto process), and packing of goods is done, post which the customer can walk away with the order. Launched in 2020, Flipkart Wholesale expanded its reach at a rapid pace to serve kiranas and MSMEs. The platform offers a wide range of selection across categories spanning the length and breadth of everything that consumers need- be it Fashion, grocery or general merchandise.   Flipkart Wholesale leverages the Flipkart Group’s experience, understanding of the industry and ability in the digital space to serve kiranas and retailers better. They are increasingly adopting e-commerce as their preferred mode of purchase. Flipkart Wholesale serves over 1.5 million members across the country, which include kiranas, HoReCa (hotels, restaurants and cafeterias) and O&I (offices and institutions).  
Amway Survey Results Show 85% of Adults in India Are Making Positive Changes to Improve Their Health
Dec 08 2021 By Admin
         While navigating the COVID-19 pandemic, consumers have made significant changes to their health and wellness habits. Recently released results from a global survey conducted by Amway, an entrepreneur-led health and wellness company, and The Logit Group are putting a finer point on consumer behavioral changes over the past 18+ months.   The survey - which analyzed more than 8,000 respondents across eight countries, including 1,000 respondents in India - found that nearly half of all global respondents, and the figure was higher among Indian respondents, reported a positive change in health and wellness behaviors over the last year, including improving diet (69% Indian/50% global), fitness routines (69% Indian/48% global) and introducing new multivitamins or other supplements (54% Indian/47% global).   Motivators for these positive changes vary, with 85% of Indian respondents saying they are trying to improve their current state of health and 70% saying they are trying to prevent future health conditions. As consumers seek out ways to help strengthen their immune systems, more than eight in 10 Indian respondents (83%) also said they regularly take health and wellness supplements.   Consumers expect transparency regarding where a product comes from and how it’s made. Adults are more concerned about the types of products they consume, and over three quarters of Indian respondents (78% / 66% of respondents globally) said that traceability – knowing where a product and its ingredients come from – is an important consideration in purchasing decisions. Furthermore, almost nine in 10 Indians (89%) say they would have more trust in a company if its health and wellness products are easily traceable.   “This global survey confirms a growing consumer demand for product safety, transparency and traceability – a demand that has only been further accelerated by the events of the pandemic. Furthermore, respondents in India express a much stronger concern for improving health, holistic lifestyle habits and regularly taking health and wellness supplements,” said Anouchah Sanei, Amway Chief Innovation & Science Officer. “At Amway, we believe that consumers deserve to know what is in the products they are taking. For products like Nutrilite™, that means tracing botanical ingredients from seed to supplement to ensure they are pure and ethically produced, and documenting manufacturing details to ensure every product is made safe and effective. Traceability is an integral part of our supply chain and has been core to our business for more than 60 years.”   Reflecting on the findings of the Global Survey, Mr Anshu Budhraja, CEO, Amway India, said, "We are in the most exciting times with health and wellness taking  the top spot in the mindspace of the consumers. With heightened awareness towards self-care, Indians consumers have shown much stronger adoption of multivitamins and dietary supplements as compared to their global counterparts. The consumer behavioral trends from the report connote Immunity and  Nutrition at the centerstage, with consumers opting for brands that promise quality,  nutritional value, transparency, sustainability, and a strong ingredient story. Interestingly, the findings serve as leading factors to  further innovate  in the areas of Personalized and Simplified nutrition for a mass appeal, especially the millennials. Considering this, we are strategically placed in the nutrition category as a global leader. With best-in-class capabilities and consistent innovation to serve our Amway direct sellers and their customers, we envisage continued growth momentum in our Nutrition category thereby, reinforcing our vision of Helping People Live Better, Healthier Lives.”     Amway’s ongoing commitment to traceability across its portfolio. Over the past year, about almost nine in 10 (89%) of Indian respondents reported that they have become more aware of where their health and wellness ingredients come from. Amway tests its products an average of 200 times to ensure the purest, safest and most effective products possible. In fact, Amway’s traceability program is independently certified and verified by Groupe Ecocert, a global organization focused on the implementation and promotion of sustainable practices and organic farming.   For Nutrilite, the world’s top-selling vitamins and dietary supplements brand, traceability is a meticulous nine-step process that starts with a farm-level view of its botanical ingredients – sourced from certified organic Amway-owned farms and partner farms – and follows each and every step of the journey from raw ingredient to packaged product. Documentation is required to prove that each crop is grown according to Amway’s quality standards and sustainable farming requirements, and with care for the wellbeing of employees and surrounding communities. To learn more about Amway’s traceability program, visit nutrilitetraceability.com.   Additional results from the survey include: Compared to last year, adults are more concerned about the types of products they consume: Adults say they feel more concerned about the products they consume, including 86% India respondents and 58% globally compared to a year ago Adults are more likely to look for a trusted seal of approval (80% Indian/70% globally), check the ingredients (75% Indian/64% globally) or want to understand how the products have been safely tested (76% Indian/64% globally). A higher number of Indian respondents say they have looked for information about the sustainability of health and wellness products than globally (83% Indian/62% globally). The majority of adults (72% Indian/62% globally) feel that traceability is an important consideration when buying food.   Methodology: This research was conducted by The Logit Group on behalf of Amway. In August 2021, a total of 8,040 respondents were surveyed, using Logit Group’s opt-in consumer panel. Responses were collected from eight countries: India (n=1,002), Italy (n=1,002), Japan (n=1,001), Malaysia (n=1,004), South Korea (n=1,006), Taiwan (n=1,000), Thailand (n=1,025), and USA (n=1,000). Quotas were used to ensure representativeness by age, gender and region within each country.  

News

pTron launches Bassbuds Tango TWS earbuds with ENC & Movie Mode function just for Rs. 1299/-
Dec 08 2021 By Admin
        pTron, announced the launch of its new ENC series wireless earbuds pTron Bassbuds Tango. With remote work and entertainment as the new norm, pTron sought to develop a next-level earbud that would deliver the highest voice quality with an additional feature to take care of GenZ’s entertainment needs. The new high-performance Wireless Earbuds, the Bassbuds Tango aims to make work and entertainment seamless by redefining phone calls and movie-watching experience.   Equipped with innovative and industry-leading DSP ENC Technology, Bassbuds Tango efficiently filters out ambient noises from the background to offer incredible sound and clearer phone calls. Redefining personal entertainment, Bassbuds Tango’s dedicated Movie-mode feature ensures zero lag between audio and visuals for an extraordinary long movie and binge-watch session.   Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron, said: "Bassbuds Tango is the ultimate work & play accessory keeping in mind the demanding lifestyle of the GenZ. The ENC Technology with Movie mode feature, Bassbuds Tango redefines style and convenience in an all-in-one trendy design. This gadget is such an asset for people who desire outstanding sound and connectivity from truly wireless earbuds by the day be it busy city roads or home-office space, and their entertainment buddy by the night with the low latency movie mode and long battery life, all in an affordable price tag”.   The all-new Bassbuds Tango boasts the latest BT5.1 connection with 1-step pairing for fast and seamless connectivity and zero falters. With a 32-bit DSP processor FPU, built-in AAC codec for Hi-Fi audio, and acoustic echo cancellation the Bassbuds Tango packs a punch with its 13mm BASS boosted drivers. Offering ultimate true-wireless experience, the earbuds also feature intuitive smart touch control that allows easy toggling between music and dedicated movie mode, control music/calls, and activate the smartphone’s voice assistant with just a few easy taps.  Packed in a chic minimal aesthetic with a trendy design and matt-finish body, the earbuds are IPX4 certified for sweat and water and come in a comfortable to carry 400mAh charging case with smooth rounded edges offering 20Hours of total playback. The charging case also features a convenient Type C port that efficiently offers 3Hrs of playback on the earbuds with just 10mins of charging.   The pTron Bassbuds Tango TWS earbuds are available in two colour variants on Amazon India – Active Black and Stone White for a price of Rs. 1299/- and comes with one year warranty.     pTron Bassbuds Tango – Technical Specifications Bluetooth version: BT 5.1 Transmission distance: up to 10M Battery: Charging Case 400mAh Charge Power: DC 5V/1A Driver: 13mm Hi-Fi Stereo Music & Play time: 20H Total Mic: Mono & Dual Bud Capability Charge time: 1- 1.5Hrs  Standby time: 120H Charge case charge earbuds: 2-3 times Charging Port: USB C Fast Charging Waterproof: IPX4 Noise Cancellation: In-Ear Passive Earbud weight: 4g*2 Charge case weight: 50g   Product Link: https://www.amazon.in/dp/B09KYDNSHC https://www.amazon.in/dp/B09KYGMHL9
Okinawa sets up its first state-of-the-art experience center - Okinawa Galaxy in Dehradun
Dec 08 2021 By Admin
        Okinawa Autotech,  has launched its first ever Experience Centre, Galaxy in Dehradun - the capital of Uttarakhand. This Galaxy store is a novella of the brand Okinawa to engage its customers with the concept of Electric-2-Wheelers. At Okinawa Galaxy, customers can experience the products and the story behind its making. The futuristic tech experience center is a lively, perceptible and interactive space, where the customers get to experience the brand from its very inception.    Okinawa offers a range of low-speed and high-speed electric scooters. Price ranging from INR 61,998 to INR 82,995 for Low-Speed models including Okinawa R30, Lite and Dual and from INR 64,797 to INR 105,990 for High-Speed models including Okinawa Ridge+, Praise Pro and iPraise+.    The visitors get a chance to examine crucial components such as the battery, motor, and chassis in greater detail. In the state-of-the-art Galaxy, Okinawa also offers a customizing area where customers can opt for fascinating bespoke hand-painted scooters. The store includes dozens of Merchandise products.    Commenting on the launch of its first-ever Experience center, Mr Jeetender Sharma, MD and Founder of Okinawa Autotech said: “We are delighted to announce the opening of Okinawa Galaxy, our first-ever Experience Centre, in Uttarakhand's beautiful and scenic city Dehradun. The major goal of establishing the experience center is to create engagement by personifying Okinawa's brand experience. It will be a vibrant, palpable, and engaging environment in which we hope to improve customers' experiences with Electric Two Vehicles. This is just the beginning; we aim to go full-fledged in our growth in the coming months with the launch of many more experience centers alongside expanding our dealership network for easy access.”  
Flipkart Wholesale launches ‘Scan 2 Buy’ To drive e-commerce adoption with instore purchases
Dec 08 2021 By Admin
         Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group has enabled a ‘Scan 2 Buy’ feature on its e-commerce app to help kiranas and retailers with superior shopping experience. ‘Scan 2 Buy’ aims to drive adoption of e-commerce with walk-in members, supplementing the platform's vision of ‘Business Banaye Aasan. Rolled out nationally across all 28 Flipkart Wholesale Best Price stores via the platform's app, ‘Scan 2 Buy’ feature has already witnessed a 30% jump in e-commerce adoption by walk-in members within 10 days of launch.     Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale, said, “Flipkart Wholesale continues to focus on enabling growth and prosperity of small kiranas and MSMEs. In that effort, we have taken yet another step towards modernizing the ecosystem by unlocking the true potential of technology for our members. Giving our members the benefits of e-commerce within an in-store experience will drive quicker adoption of e-commerce and showcase the convenience and ease of doing business for kiranas and retailers. As a homegrown platform, we understand the evolving pain points of small businesses and kirana owners and will continue to partner with them to bring solutions that make their e-commerce journey successful.” With this, Flipkart Wholesale aims to solve any technology barriers Kiranas may face in adoption of e-commerce. The feature allows kiranas the convenience of making digital cart purchases in the comfort of a familiar environment of the store. Here is how it works: The ‘Scan 2 Buy’ feature addresses a key challenge faced by customers in creating their digital cart before checkouts. Searching for a product by manually typing item names or item numbers for an average cart size of 25-50 items is time-consuming and cumbersome. Flipkart Wholesale members can now use the scan option in the e-commerce app to simply scan the item’s barcode available on the item packaging to quickly access the product details page. This helps streamline the otherwise manual process of cart making and check out by enabling customers to directly create a digital cart and increase the checkout speed and efficiency. Once the digital cart is ready, the picker at the store completes the picking for the items already available in the physical cart. Once the order picking is completed, the order gets invoiced (auto process), and packing of goods is done, post which the customer can walk away with the order. Launched in 2020, Flipkart Wholesale expanded its reach at a rapid pace to serve kiranas and MSMEs. The platform offers a wide range of selection across categories spanning the length and breadth of everything that consumers need- be it Fashion, grocery or general merchandise.   Flipkart Wholesale leverages the Flipkart Group’s experience, understanding of the industry and ability in the digital space to serve kiranas and retailers better. They are increasingly adopting e-commerce as their preferred mode of purchase. Flipkart Wholesale serves over 1.5 million members across the country, which include kiranas, HoReCa (hotels, restaurants and cafeterias) and O&I (offices and institutions).  
Amway Survey Results Show 85% of Adults in India Are Making Positive Changes to Improve Their Health
Dec 08 2021 By Admin
         While navigating the COVID-19 pandemic, consumers have made significant changes to their health and wellness habits. Recently released results from a global survey conducted by Amway, an entrepreneur-led health and wellness company, and The Logit Group are putting a finer point on consumer behavioral changes over the past 18+ months.   The survey - which analyzed more than 8,000 respondents across eight countries, including 1,000 respondents in India - found that nearly half of all global respondents, and the figure was higher among Indian respondents, reported a positive change in health and wellness behaviors over the last year, including improving diet (69% Indian/50% global), fitness routines (69% Indian/48% global) and introducing new multivitamins or other supplements (54% Indian/47% global).   Motivators for these positive changes vary, with 85% of Indian respondents saying they are trying to improve their current state of health and 70% saying they are trying to prevent future health conditions. As consumers seek out ways to help strengthen their immune systems, more than eight in 10 Indian respondents (83%) also said they regularly take health and wellness supplements.   Consumers expect transparency regarding where a product comes from and how it’s made. Adults are more concerned about the types of products they consume, and over three quarters of Indian respondents (78% / 66% of respondents globally) said that traceability – knowing where a product and its ingredients come from – is an important consideration in purchasing decisions. Furthermore, almost nine in 10 Indians (89%) say they would have more trust in a company if its health and wellness products are easily traceable.   “This global survey confirms a growing consumer demand for product safety, transparency and traceability – a demand that has only been further accelerated by the events of the pandemic. Furthermore, respondents in India express a much stronger concern for improving health, holistic lifestyle habits and regularly taking health and wellness supplements,” said Anouchah Sanei, Amway Chief Innovation & Science Officer. “At Amway, we believe that consumers deserve to know what is in the products they are taking. For products like Nutrilite™, that means tracing botanical ingredients from seed to supplement to ensure they are pure and ethically produced, and documenting manufacturing details to ensure every product is made safe and effective. Traceability is an integral part of our supply chain and has been core to our business for more than 60 years.”   Reflecting on the findings of the Global Survey, Mr Anshu Budhraja, CEO, Amway India, said, "We are in the most exciting times with health and wellness taking  the top spot in the mindspace of the consumers. With heightened awareness towards self-care, Indians consumers have shown much stronger adoption of multivitamins and dietary supplements as compared to their global counterparts. The consumer behavioral trends from the report connote Immunity and  Nutrition at the centerstage, with consumers opting for brands that promise quality,  nutritional value, transparency, sustainability, and a strong ingredient story. Interestingly, the findings serve as leading factors to  further innovate  in the areas of Personalized and Simplified nutrition for a mass appeal, especially the millennials. Considering this, we are strategically placed in the nutrition category as a global leader. With best-in-class capabilities and consistent innovation to serve our Amway direct sellers and their customers, we envisage continued growth momentum in our Nutrition category thereby, reinforcing our vision of Helping People Live Better, Healthier Lives.”     Amway’s ongoing commitment to traceability across its portfolio. Over the past year, about almost nine in 10 (89%) of Indian respondents reported that they have become more aware of where their health and wellness ingredients come from. Amway tests its products an average of 200 times to ensure the purest, safest and most effective products possible. In fact, Amway’s traceability program is independently certified and verified by Groupe Ecocert, a global organization focused on the implementation and promotion of sustainable practices and organic farming.   For Nutrilite, the world’s top-selling vitamins and dietary supplements brand, traceability is a meticulous nine-step process that starts with a farm-level view of its botanical ingredients – sourced from certified organic Amway-owned farms and partner farms – and follows each and every step of the journey from raw ingredient to packaged product. Documentation is required to prove that each crop is grown according to Amway’s quality standards and sustainable farming requirements, and with care for the wellbeing of employees and surrounding communities. To learn more about Amway’s traceability program, visit nutrilitetraceability.com.   Additional results from the survey include: Compared to last year, adults are more concerned about the types of products they consume: Adults say they feel more concerned about the products they consume, including 86% India respondents and 58% globally compared to a year ago Adults are more likely to look for a trusted seal of approval (80% Indian/70% globally), check the ingredients (75% Indian/64% globally) or want to understand how the products have been safely tested (76% Indian/64% globally). A higher number of Indian respondents say they have looked for information about the sustainability of health and wellness products than globally (83% Indian/62% globally). The majority of adults (72% Indian/62% globally) feel that traceability is an important consideration when buying food.   Methodology: This research was conducted by The Logit Group on behalf of Amway. In August 2021, a total of 8,040 respondents were surveyed, using Logit Group’s opt-in consumer panel. Responses were collected from eight countries: India (n=1,002), Italy (n=1,002), Japan (n=1,001), Malaysia (n=1,004), South Korea (n=1,006), Taiwan (n=1,000), Thailand (n=1,025), and USA (n=1,000). Quotas were used to ensure representativeness by age, gender and region within each country.  

CSR

Punjab National Bank contributes Rs 11 Lakh to the Armed Forces Flag Day Fund
Dec 07 2021 By Admin
        Punjab National Bank (PNB), today announced a contribution of Rs 11 lakh towards the Armed Forces Flag Day Fund (AFFDF) to honour the ex-servicemen belonging to the country’s three defence wings. The contribution is to commemorate and express gratitude for the services rendered by Army, Navy, Air Force personnel and to provide care, support, rehabilitation and financial aid for war-widows and children of the brave hearts who have laid down their lives and made sacrifices for the country, in the line of duty.   The Cheque for contribution was symbolically handed over to Air Commodore Sh. B. Ahulwalia- VSM & Secretary Kendriya Sainik Board, by Sh. Sunil Soni, Chief General Manager, PNB and Sh. Samir Bajpai, Zonal Head, ZO Delhi, PNB. Since 1949, December 7 has been observed as the Armed Forces Flag Day throughout the country to honour the martyrs and the men in uniform who valiantly fought on our borders to safeguard the country. The Armed Forces Flag Day Fund (AFFDF) is utilised for extending various welfare schemes to about 37 lakh ex-servicemen/veterans, veer naris, and their dependents through 32 Rajya Sainik Boards of states and 403 district Sainik Boards, under the auspices of the Kendriya Sainik Board. This time round, Armed Forces Flag Day is commemorated by celebrating the entire month as ‘GOURAV MAAH’ (Pride Month). The Kendriya Sainik Board (KSB), Department of Ex-Servicemen Welfare, that functions under the Ministry of Defence, is a 111-year-old institution. The welfare of ex-servicemen, war widows, battle casualties and orphaned/dependent children is accomplished by KSB through schemes funded from contributions made by esteemed donors to the Armed Forces Flag Day Fund. In the financial year 2020-21, an amount to the tune of Rs 133 crore was disbursed under various schemes to 38,000 ESM/dependents. The ceremony was graced by KSB members: Col KS Uppal; Capt (IN) Shikhar Chandra; Capt (IN) MK Agarwal; GP Capt J Singh; Lt Col Kamal Bhatt; Shri Rakesh Gulati, IDAS, JD (Accounts). On this occasion Major General Raj Sinha, Chief Defence Banking Advisor HO; Sh. G K Agarwal- DGM CO New Delhi; Sh. Sunil Dutt- AGM HO, Sh. Faim Khan- AGM ZO Delhi, Ms. Shikha Aneja -AGM CO New Delhi, were also present.  
PNB Observes “International Day of Persons with Disabilities, on 03rd Dec,2021”
Dec 05 2021 By Admin
         Punjab National Bank (PNB) observed “International Day of Persons with Disabilities (IDPD)” in a unique way by launching PNB Pride- CRMD Module Tool. This tech tool is an android-based application custom-made for differently abled PNB employees to monitor and effectively follow up with the Special Mention Account (SMA) borrowers. This tool shall be compatible with IoS also very soon. SMA accounts are stressed loans recognized early, enabling banks to initiate timely remedial actions, and preventing such borrowers from slipping to NPAs. PNB Pride Module has built-in talkback software that allows the visually impaired to access the system independently and enables them to get in touch with the customers simply by tapping on their phones. The initiative is a game-changer that empowers employees to identify stressed assets early and initiate corrective measures.   The app aims to promote the rights and well-being of persons with disabilities. The platform opens new vistas of opportunities for ‘PNB Warriors’ with visual or any other physical impairment, helping them to make a valuable and tangible contribution.   Sri Suhas Lalinakere Yathiraj - IAS District Magistrate, Gautam Buddha Nagar (UP) and Silver Medalist (Badminton) in SL-4 Category in the Tokyo, Japan Paralympics 2021 attended the programme as Chief Guest. The Function at H.O. New Delhi was personally attendedy  by the entire Top Management of the Bank. Further, all Zonal/ Circle offices and differently abled staff members ( around 2300 in No.) ,spread/located across the country, attended the function virtually. A numer of differently abled employees of the Bank were felicitated for their extra ordinary achievements in various fields.   While addressing PNB Pariwar at the Bank’s Head Office in Delhi, the Chief Guest of the event,  Shri. Suhas LY shared his saga of courage that saw him triumph not only in his professional career but also in the world of sports and games. He said, “We need to have the humility to understand that success doesn’t always come to the person who works hard but also who is blessed with the opportunity they get in life and their destiny plays an important role as well. My performance in that one hour at Tokyo really matters, not what I did in rest of my life.”   Addressing the audience, Shri CH. S. S. Mallikarjuna Rao, MD and CEO of PNB, said, “The way we are able to utilize the exceptional talent available is a critical factor today. Many a times we assess talent based on look and feel, which is sometimes wrong. Intrinsic quality does not have any barriers and comes from the commitment of heart and mind and with those two working together, any physical disability or otherwise can never be an impending factor for achieving success. Even for a normal person achieving excellence without commitment and passion is impossible.” Giving the example of Shri Suhas LY, he stated further that “It is worth understanding how commitment can bring laurels for an individual at both personal and professional front.” It is very difficult to imagine ability to not only handle a role as a bureaucrat so efficiently but also working very hard to come out with flying colours in the Olympics. Clearly signifies commitment to win laurels not just for him (Mr. Suhas) but for the country at large.”   Commenting on the PNB Pride – CRMD Module, he stated, “Today banking has transformed with digitisation, bringing customer in the focus and raised opportunities to utilise the services of employees who are differently abled in terms of their ability to generate awareness and engagement with the customers. This initiative taken on the technology front by PNB is appreciable and will go a long way in creating better customer engagement.”   Shri. Vijay Dube, Executive Director at PNB, emphasised on the abilities of differently abled staff members and utilisation of their skills in the conceptualisation of PNB warriors and implementation of PNB Pride and said, “The development of PNB Pride CRMD module was through a participative model and feedback received from differently abled staff members were incorporated in the module- CRMD Module is specifically developed with focus on our visually impaired employees so that they are able to work with convenience and contribute to the  business and  collections in loan accounts”.  
Acer India and Dixon Technologies join hands to manufacture laptops under the “Make in India” initiative
Nov 29 2021 By Admin
  Acer India and Dixon Technologies have partnered for the manufacturing of laptops at Dixon’s state-of-the-art manufacturing facility situated in Noida. The manufacturing unit was inaugurated yesterday by Mr Saurabh Gaur, Jt Secretary Ministry of Electronics and Information Technology in the presence of Sunil Vachani, Executive Chairman, Dixon Technologies, Harish Kohli, President & Managing Director Acer India and Sudhir Goel, Chief Business Officer, Acer India. This will give a strong impetus to India's manufacturing competitiveness and leverage the production-linked incentive (PLI) by Government of India. The factory will have capacity to produce upto 500,000 laptops annually.   Acer will bring in the global know-how and processes to manufacture high-tech electronic products in laptops category which will be implemented through Dixon’s facilities. Acer believes that this key initiative will help to grow the electronic manufacturing ecosystem which will help us to serve domestic and global markets from India. The PLI for IT hardware brought by Government of India is a game-changer that will have the advantage to increase domestic value addition and significantly position India as a key export’s hub. The impetus to PC manufacturing is particularly significant as it can help reduce imports which have become all the more important as their usage increase rapidly amid the Covid-19 restriction.   Harish Kohli, President and Managing Director, Acer India, said, “We are excited about our partnership with Dixon Technologies (India) who is the largest home-grown design-focused and solutions company engaged in manufacturing products for diverse consumer products. With our global manufacturing prowess perfected over 44 years and our strong processes, we are proud to be a catalyst in the manufacturing-led growth story for PCs in India. Acer will manufacture multiple laptops catering to segments from value to mainstream including education segment with Acer global manufacturing practices and guidance. The opening of this facility is a testament to our commitment to Government of India’s flagship ‘Make in India' & ‘Atmanirbhar Bharat' initiative."   Sudhir Goel, Chief Business Officer, Acer India, said, ““Acer has been a strong supporter of Make In India initiative by Government Of India. We are already manufacturing Desktops, All-in-One PCs and Tablets in India, with this new initiatives, we have capability to produce our complete PC product range. Acer has always believed in developing local manufacturing ecosystem to deliver world class products and we are excited to have Dixon technologies as our first partner for laptop category. Dixon Technologies was amongst the first few companies to be approved under the PLI scheme. The synergies between Acer and Dixon along with their decades of manufacturing experience gave us confidence to partner with them in India to manufacture this product lines for us which will help us meet increased demand across consumer, business and education segments.”   Sunil Vachani, Executive Chairman, Dixon Technologies, said, “Acer India is the leading PC brand in India and one of the globally leading companies. We are excited to enter this category and manufacture laptops in India. Acer India established a strong and trusted foothold worldwide thanks to its advanced technology. We are sure that with their vision and rigorous industry-leading processes, combined with our expertise in manufacturing, we will be able to bring a range of Acer laptops to the customers.”   Atul B. Lall , Vice Chairman & Managing Director, Dixon Technologies, said, “Acer is one of the world's leading ICT companies with a worldwide presence in more than 160 countries. They are known for their affordable yet technologically advanced products. Both Dixon and Acer are firm proponents of Government of India’s Atmanirbhar Bharat vision and we are confident that this partnership will scale up export and employment opportunities in the country.”   Acer plans to manufacture laptops under the Value Segment category, mainstream segment, and education segment at the Dixon Factory and this will create new employment opportunities for the youth, up-skilling and help develop ancillary electronic industries in India along with bringing in global manufacturing standards.
12th Indian Organ Donaion Day at MGM Healthcare
Nov 27 2021 By Admin
        The 12th Indian Organ Donation Day was commemorated at MGM Healthcare, multi-specialty quaternary care hospital, Chennai in association with The Transplant Authority of Tamil Nadu (TRANSTAN) today. Dr. R Kanthimathi, Member Secretary, Transplant Authority of Tamil Nādu along with    Dr J Amalorpavanathan - Head Transplant Process - Sr. Consultant Vascular Surgery, MGM Healthcare and Dr K R Balakrishnan - Chairman - Cardiac Sciences, Director - Institute of Heart and Lung Transplant & Mechanical Circulatory Support, MGM Healthcare participated in the event along with a team of renowned doctors from the hospital. Dr. R Kanthimathi, Member Secretary, Transplant Authority of Tamil Nadu, who was the chief guest of the event said, “MGM healthcare has always put in their best efforts in the field of organ transplantation even during the tough times of pandemic.  The heart and lung team has carried out a total of 53 heart transplants last year. It is a delight to be a part of this occasion amongst the most esteemed doctors in the city. Organ Donation is a space where there is constant need of creating awareness and encouraging people to lend a helping hand by signing up for organ donation. On this special occasion I would like to appreciate all the organ donors who have come forward to save the lives of people.” Speaking at the occasion, Dr J Amalorpavanathan, Head Transplant Process at MGM Healthcare stated that, MGM Healthcare is known for the best use of CM fund for organ transplants. The hospital in its first year of functioning had performed six kidney transplants, 10 liver transplants and 45 of heart and lung transplants each. In the second year, we have successfully achieved 29 kidney transplants, 29 liver transplant, 53 heart transplants and lung transplants. We are all set to continue this pace of helping the people in need of organs and encouraging more people to sign-up for donations. We are also looking to kick start corneal transplants at the earliest.”   Dr K R Balakrishnan- Cardiac Sciences, Director - Institute of Heart and Lung Transplant & Mechanical Circulatory Support in his address shared his experiences in treating a boy from Russia for a bilateral lung transplant procedure recently and successfully carrying a transplant in a Covid infected patient. The successful transplant on Covid infected patient, was even published in the prestigious international medical journal LANCET, he added. It is stated that around 5 lakh people in India need organ donation every year. Each day, 17 people die for the lack of availability of donors for organ transplant. Studies have revealed that only 0.65% of the people come forward for organ donation. The event highlighted on the myths around organ donation and the challenges faced to negate the fear and sense of quandary in the minds of public. The eminent health care experts of MGM Healthcare, who graced the occasion of 12th National   Organ Donation Day 2021 at the hospital premises. • Dr Amalorpavanathan - Head Transplant Process - Sr. Consultant Vascular Surgery • Dr K R Balakrishnan - Chairman - Cardiac Sciences, Director - Institute of Heart and Lung Transplant & Mechanical Circulatory Support • Dr Suresh Rao - Co- Director - Institute of Heart and Lung Transplant & Mechanical Circulatory Support • Dr Thiagarajan Srinivasan - Senior Consultant & Director - Institute of Liver Diseases, Transplant & HPB Surgery • Dr Georgie Abraham - Senior Consultant Department of Nephrology • Dr Chandrasekaran Venkataraman - Director & Clinical Lead - Institute of Renal Sciences & Kidney Transplant • Dr Sudharsan SB - Consultant, Urology.  

Gaming

Rithvik Sanjeevi from Hatsun Badminton Centre finishes runner up in Yonex - Sunrise Bangladesh International Challenge 2021
Dec 07 2021 By Admin
          Indian Badminton player Rithvik Sanjeevi from Hatsun Badminton Centre finishes Runner-up in the Yonex - Sunrise Bangladesh International Challenge 2021 held in Bangabandhu National Stadium Complex in Dhaka, Bangladesh.  Rithvik Sanjeevi lost after giving a tough fight to Abhishek Saini 21-15, 21-18 in the final of the Yonex - Sunrise Bangladesh International Challenge 2021 held on Sunday. In another significant development, Nila Valluvan, training at Hatsun Badminton Centre reached the Semifinal in the mixed doubles event partnering Nazeer Khan. The 5 day tournament was conducted by Bangladesh Badminton Federation concluded on 5th December, 2021. Players from across the globe participated in this tournament. Indian players had put up a strong and indomitable show as they fought for the top prize. Speaking on the occasion, Mr. Ajith Haridas, Chief Mentor, Hatsun Badminton Centre, said "Rithvik's journey is a result of his continuous hard work aided by the coaching staff and their training methodology. It is heartening to work with promising talent who have the potential to scale newer heights.  We will continue to identify talent from diverse backgrounds and offer them with a platform to get professional training and bring more pride to the nation.
PUBG Mobile star Aaditya Sawant aka Dynamo Gaming amass 10 million subscribers on his official YouTube channel
Dec 03 2021 By Admin
        The Mumbai-based content creator and Youtube sensation Aaditya Sawant, better known as Dynamo Gaming is among the few Indian gamers to achieve the milestone mark of 10 million subscribers on his YouTube channel-Dynamo Gaming. Dynamo is one of the most popular PUBG gamers from India and before shifting his career into content creation he has internationally represented India as a professional esports player as well. A big admirer of Dynamo-The Magician, Adii “Dynamo” Sawant kept choosing his virtual name as well as the channel’s identity influenced by him. Excited to bag 10M subscribers, Aaditya Sawant aka Dynamo Gaming said, “I started my youtube channel out of my love for gaming. From a gamer to a YouTuber with 10 million subscribers it has been an incredible journey with a lot of ups and downs. Today if I am able to achieve this milestone it is not just me alone but a big shout out to my family along with my beloved Hydra members who have been my pillar of support always. And a special mention for my subscriber family who took faith in me and believed in me and has been part of my journey since the beginning. A big Thank you to all of you once again.” One of the most loved influencers in the gaming industry with more than 2.2 million followers on Instagram; he was also one of the leading faces in the official Battlegrounds Mobile India teaser launch early this year. Aiming to deliver entertaining content and gameplay techniques, his youtube channel boasts of incredible eyeballs and more than 1 billion video views. Aditya has collaborated with several endemic brands like HP India, AMD India, ASUS as well as innumerable non-endemic brands to promote them as part of their brand campaigns. Dynamo is managed by Trinity Gaming, India’s only gaming and content creator management agency. They have handheld him right from the beginning and provided him with graphic assistance, media mileage, educated the best practice about social media presence, outreach and engagement and most importantly build his portfolio so that he could benefit from brand activities and ad campaigns. Commenting on the great feat of Dynamo, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, who have been managing Dynamo from the beginning said, “We are feeling overwhelmed and proud to see our creator achieving great heights in the community. Dynamo was the first gaming creator we onboarded when we started our journey in the gaming industry. We are currently managing more than 250 creators under Trinity Gaming and Dynamo has been one of our first and most loved creators. Dynamo has not only made his family and fans proud but also our Trinity Gaming family. We wish him more success and many more milestones in the coming time.” Before, being recognised as a PUBG player, he has also played games like Dota2, BF1, BF3, BF4, Apex and GTA V.
Collective Artists Network bets big on the Indian Gaming industry, signs management contract with Revenant Esports
Dec 02 2021 By Admin
         In a massive development for the entertainment and gaming industries, Collective Artists Network have entered into a partnership with Revenant Esports, one of India’s leading esports organizations, by signing a management mandate with them. This extraordinary partnership also marks the launch of Collective Artists Network into the country's fast-growing gaming landscape.   The strategic alliance will witness Collective Artists Network represent Revenant Esports across all commercial opportunities, including brand endorsement, campaigns and merchandising opportunities.   Widely known for delivering exceptional opportunities to clients across the categories of cinema, OTT, television, music, digital, sports, and more by representing a roster of multiple talents, the partnership with Revenant Esports will also witness Collective’s foray into the gaming scene with the intention of boosting the former. Although Revenant has been experiencing exponential growth since the onset, joining hands with Collective and its expertise in assisting talents will lead to exciting brand conversations coming up for the new-gen esports company.   Talking about the partnership, Vijay Subramaniam - Group CEO & Founder - The Collective Artists Network said, “At Collective Artists Network, we believe in being of value to entertainment and the custodians of everything pop culture. Esports gaming is one of the largest engagement platforms as well as the most rapidly-growing ecosystems in India - propelled by the rise of the Internet and smartphone to a large extent, combined with the substantial peak of indoor gaming in current times. Organizations like Revenant Esports that offer enriching esports experiences are already spearheading this remarkable narrative of growth. Our synergetic partnership with them will see the development and activation of meaningful partnerships that, in turn, will further nurture their growth and the flourishing of the esports industry at large.”   Rohit Jagasia - CEO & Founder - Revenant Esports said, “We at Revenant, have been one of the fastest growing Esports Company in Asia & in order to drive the correct partnership, sponsorship & collaboration opportunities, we wanted to be represented by the finest talent management agency in the country. Collective Artists was the best choice, since they are veterans in the entertainment space who also understood the purity of the brand that we are building. To accelerate our growth and take our mission to an all-new level we felt it was integral to work with them, since they truly are a future-focused organization that shares our passion to grow dynamically. We’re beyond thrilled to enter into a long-term association and synergy with   the Collective Artists Network to assist us in navigating the challenges and opportunities of a fast- evolving landscape while bolstering our growth.”   Several influential forces have been reshaping the world - substantial mass migration to digital platforms being prime among them. India has become the second largest smartphone market and mobile data prices in the country have become one of the cheapest in the world. Esports, which constitute organized multiplayer video-game competitions streamed online, are booming in the country and are mainly dominated by mobile games, such as Battlegrounds Mobile India, that has catapulted the Indian Esports scene to exponential growth. From a future growth perspective, multiple published reports indicate that the numbers of players participating in esports will shoot up to 1.5 million by FY25; and with massive tournaments like the Call of Duty Mobile World Championship, Battlegrounds Mobile India Series and the Asian Games including Esports the scene is only set to grow in India. Recently, the sector has also attracted a lot of VC attention, with many HNI’s and family offices investing in Esports Teams & organizations alike.  
Popular Michelin cup comes to India
Dec 01 2021 By Admin
          Michelin, today announced the launch of Michelin Cup for E-Gamers in India. Designed in partnership with PlayStation’s world-class and authentic driving game franchise Gran Turismo, the contest will run from 29 November to 18 December, 2021. In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise, the popular driving game.   Following the massive success of the first edition in 2021 in the MENA region, the latest edition of the Cup will see thousands of participants from the MENA region, India, and South Africa compete for a prize pool of USD 40,000 - the first prize is $20,000, the second is $15000, and the third is $5000. Registration for the transcontinental e-gaming event is now open.   On the launch of the Michelin Cup, Manish Pandey, Commercial Director, B2C Michelin India said, “After receiving an overwhelming response for our pilot edition in the MENA region, we decided to bring the experience to India. This game connects the most successful virtual driving experience in the world with the global leader for high-performance tyre. Michelin leads the industry in tire simulation and we hope gaming enthusiasts in India will enjoy the collaboration and help more gamers understand the critical role that Michelin play in optimizing vehicle performance.”   Registrations for the first week of races has opened on the 29st of November and close on 5th December, while registrations for the second week will begin on 6th December and close on 12th December. All players will get to register for their region for the leaderboard-based tournament. Twelve finalists from across the three regions will race it out on one track during the grand finale on 18th December for the big prizes.   Participating countries include the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, Qatar, South Africa, Algeria, Egypt, Morocco, and India. This year’s Michelin Cup is capitalizing on the learning of the first pilot and is launched in collaboration with Power League Gaming, a top e-gaming specialist leading campaign strategy, production, and marketing. As per the multi-year agreement with PlayStation in 2019, the game will feature Michelin-branded tires and introduce players to Michelin’s deep history in global motorsports, performance, and innovation.   

OTT

WATCHO’s “Aghaat” bagged Best TV/Web Series at Cannes World Film Festival
Dec 07 2021 By Admin
,          The thriller web series ‘Aghaat’ from Dish TV India Limited's in-house OTT platform - WATCHO - has won three prestigious honours for Best TV/Web Series at the Cannes World Film Festival, Vegas Movie Awards, and the London Independent Film Awards. Soon after the release, the five-episode exhilarating web series has also been nominated for Best Web-TV at Hollywood International Golden Age Festival as well as Official Selection at the Montreal Independent Film Festival. Aghaat also became the finalist in New York International Film Awards.   Commenting on the success, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, Dish TV India Ltd, said, “At WATCHO, we strive to deliver our viewers snackable and entertaining content. It is gratifying to have our web series “Aghaat” being recognized on some of the world's most celebrated and eminent award ceremonies. Zayad has attempted to portray a powerful narrative innovatively, ensuring that the writing and strong acting performances come together effortlessly. From the beginning, we were confident that Aghaat would not only enthrall our core viewers but also appeal to a much wider audience. WATCHO has a vast network of viewers across geographies and we are dedicated to bringing the engaging shows from a variety of genres and themes.”   Aghaat is exclusively available for WATCHO subscribers in two languages – Bangla and Hindi (dubbed). Directed by Zayed Rizwan, the new series follows the story of Karimi, who is believed to be running secret cells in Sydney, along with the Anti-Terrorism Squad following intelligence and making interrogations. The five-episode series is a thrilling story full of twists and turns and is set to keep viewers at the edge of their seats. Produced by Arijit Shawon and Miah Tareque and Co-produced & executed by Nflicks Pvt Ltd, the new web series stars Dipali Akther Tania, Raanveer, Irfan Sajjad, Bipasha Kabir, and Nadim Accari. Shot in Australia, the series features prominent locations such as the Sydney Opera House, Darling Harbour, Garrie Beach, North Sydney, Lakemba, Central Business District, among other locations.   “I am honored by the worldwide critical and popular acclaim the series has earned. Receiving these awards has been the most heartening moment and motivation for me to become a better director. I am glad that our work has been recognized by WATCHO team and provided us a platform with a reach to a larger audience. I would want to express my gratitude to WATCHO team who have been very supportive throughout our journey. Moreover, Aghaat provided me an opportunity to work with some excellent performers, crew, and Executive Producers Arijit Shawon and Miah Tareque”, Added Zayed Rizwan, Director of Aghaat    Bringing in a unique assortment of snackable content cutting across all genres, WATCHO offers many original shows including web series like Papa ka Scooter, Cheaters – The Vacation, Sarhad, Mystery Dad, JaalSaazi, Titli-Current Maarti Hai, It’s My Pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana. There are also original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few. Available across screens (Android & iOS devices, Dish SMRT devices, D2H Magic devices, and Fire TV Stick) and at www.watcho.com, WATCHO presently provides over 35 plus original shows, 150 plus exclusive plays, and 100 plus live channels in Hindi, Kannada, and Telugu regional languages.   
Pocket Aces Innovates New Merchandise Model - Auctions Original Jerseys Of The Hit Show “Clutch” For Charity
Nov 26 2021 By Admin
        A number of brands have taken to merchandising and D2C businesses in recent times to strengthen their footprint. Understanding the pulse of the audience, Pocket Aces too, has forayed into D2C products with the launch of merchandise for their popular show ‘Little Things’, and now for their esports drama ‘Clutch’. The model for Clutch merchandise is unique, where the original jerseys that the characters wore during the show have been auctioned to audiences. Pocket Aces is doubling this amount, and all proceeds are going to an organization called Enabling Leadership for their “Just for Kicks” program.   ‘Clutch’ received immense love and appreciation from fans, crossing over 25 million views. Taking this fandom of the show forward for a good cause, Dice Media is auctioning jerseys worn by the lead star cast in the series. Vishal Vashishtha, Ahsaas Channa, Saurabh Ghadge, Pratiek Pachori and Tirth Joisher have autographed their respective jerseys, which fans can get their hands on through this fundraiser on Dice Media’s Instagram handle ‘@dicemediaindia’. The auction that commenced on 19th November has raised a whopping INR 30,000 from audiences in just 5 days. Pocket Aces will be doubling this amount and donating INR 60,000 to charity.   What makes this auction even more exciting is the selection of charity chosen to share the proceeds with. The ‘Just For Kicks’ program by Enabling Leadership impacts 3600+ students across India, Battambang, Cambodia. With the motto ‘Everyone Plays’, Just For Kicks works in schools to help children garner multiple benefits of leadership development using football as a medium.   Ravi Sonnad, Founder & CEO, Enabling Leadership, shared that "We are thrilled to have received support from Pocket Aces. The 'Clutch Jersey' auction will help us draw attention to our 'Just for Kicks' program, while the funds will ensure every child we work with is equipped with the required training tools to grow them into tomorrow's leaders through the powerful medium of team sports. We eagerly look forward to opportunities like these that nurture our vision to build a better and brighter future for all our children."     Showrunner for Clutch and CEO, Co-Founder of Pocket Aces, Aditi Shrivastava was thrilled to share that, “The marriage between entertainment IP and merchandise is extremely well developed internationally, but still quite nascent in India. We are trying to kickstart this here with the goal of giving our audiences high quality memorabilia of their favorite shows and characters. We are experimenting with different merchandise models for our popular shows such as Little Things and Clutch, and we are glad to see such an amazing reception for it. The auction-for-charity model we adopted with Clutch is especially close to my heart - sports as a sector is quite underfunded in India, and since Clutch is a sports drama, the Just For Kicks program was the perfect way to give back.”  
toothsi Becomes the Official Smile Partner For Bigg Boss Season 15 On Voot
Nov 25 2021 By Admin
        Dental tech platform that provides at-home smile makeovers, toothsi, has collaborated with India’s most loved reality show Bigg Boss on Voot. For the 15th season of Bigg Boss on Voot, toothsi has come on board as the official smile partner. As part of the partnership, Voot will curate exclusive digital interactive content which will be featured on the OTT platform. As a new age brand, toothsi is known to its viewers for its quirky and fresh content which is what Bigg Boss as a show is appreciated for.  As their Smile Partner, toothsi is all geared up to leverage Bigg Boss’ vast fan base and engage with a wider set of audience through IPs that captures the essence of both the brands. Bigg Boss’ multi-touchpoint offering will allow toothsi to spread awareness about its product ‘clear aligners', a convenient and comfortable alternative to conventional metal braces. Transparent and invisible to the naked eye, the clear aligners can make customers more confident about their appearance in social situations. toothsi's team of over 100+ in-house dental professionals who have designed and customized smile plans for their patients/customers. Following their Series A and Series B fundraising rounds of $5 million and $20 million, respectively, the firm is now seeking to widen its geographic footprint across the country in order to achieve more smile makeovers. The brand is currently present across 11 cities including Mumbai, Ahmedabad, Delhi/NCR, Chandigarh, Hyderabad, Bengaluru, and Pune. Made in India with the latest technology and German materials, toothsi Clear Aligners consist of a series of invisible plastic trays pre-programmed and customized through software to move a set of teeth in a specific manner.
Flipkart Video and Sikhya Entertainment Return With A New Season Of The Hit Crime Series: Kaun? Who Did It?
Nov 24 2021 By Admin
        Flipkart Video started the year with a bang by foraying into the interactive crime fiction category with the launch of Kaun? Who Did It? in collaboration with Guneet Monga’s, Sikhya Entertainment. The platform is set to end this year with a dhamakedar new season of Kaun? Who Did It? that combines the thrill of playing detective and the chance to win big, all at the comfort of your phone.   Over the last two seasons, lead characters detective Adi and inspector Malini cemented a strong relationship with the viewers with each hair-raising case. Reprising their roles, popular TV actor Sushant Singh will return as the show lead, Adi Bhagat and film and theatre actress Samvedna Suwalka as assistant police inspector Malini Bindre. Created by the talented director Umesh Bist, and written by veteran TV writer Sunjoy Shekhar, the new season is packed with gripping episodes that will leave audiences at the edge of their seats.   The last two seasons gave viewers spine-chilling moments including the finale of season two where Adi battles it out against time to decode the password to a bomb threat as the season culminates into a cliffhanger for audiences. This new season takes a 360-degree turn to focus on Adi’s archnemesis who makes a comeback with an evil motive to destroy the city. In addition, this season will also shed light on Malini’s secretive past and an even uncertain future. With the city under attack, will Adi find victory in his race to defeat his enemy? Audiences have a lot to unravel this season.   Commenting on the launch of the new season, actor Sushant Singh said, “I have worked extensively in films all my life across genres but when I signed up for Kaun? Who Did It? For the first season, it was more of a challenge for me to master interactive content format. Three seasons down the line, it just gets better and better. From my debut on OTT to learning how to engage the audiences as the show goes on, exploring such interesting storylines with each season is a joy. It’s a pleasure to work with Flipkart Video and Sikhya and I cannot wait for the audiences to tune in and get solving these mysteries.”   Actor Samvedna Suwalka added, “For me, personally and professionally, it’s been one of the most satisfying journeys to have worked on Kaun? Who Did It? From season 1 until now I have had the opportunity to work with and learn from Sushant sir and Guneet Monga while working on an ever-evolving interactive show format. Malini’s secrets from the past will take center stage this season and so this season was creatively challenging yet exciting for me and I cannot wait for my fans to experience the new twists and turns.”   Speaking about the return of the interactive crime fiction series with Flipkart Video, Guneet Monga, CEO, Sikhya Entertainment, said, "We're excited for the release of Kaun's season 3! The way the audience is consuming content these days has opened up many opportunities for creators to be more innovative and off beat. Kaun? Who Did It? as an interactive crime show, let us be versatile with our imagination and helped us build something completely unique for our audience.”   The show launching today on the Flipkart App will give viewers an opportunity to win exciting prizes by reading between the lines, solving mysteries and decoding cryptic clues along with the episodes, and of course, being a part of the Kaun? Who Did It? experience. Users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage. You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692