Voot Select premieres the most-awaited and contentious political drama of the year – The Comey Rule

Sep 24 2020

 

The US Presidential Election 2020 is the most anticipated political event unfolding in a matter of weeks. But before the dynamics of world politics get ruffled again, we must witness a recreation of the tumultuous relationship between a decorated former FBI Director and current US President that blotted the tenure of the most controversial presidency in US history. Streaming exclusively on Voot Select in India, The Comey Rule features powerful performances by Emmy® winners Jeff Daniels as former FBI Director James Comey and Brendan Gleeson as President Donald J. Trump.

 

Commenting on the new line-up premiering on the platform, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18, said, “Voot Select is constantly pushing the boundaries of content offered to viewers with top-notch originals, international shows across genres, popular sports, music & lifestyle events. While our originals have been making waves, the variety of international series on our platform has not only been appreciated by critics and audience alike but also created a fan-following for themselves.” 

He further added, “Through this exclusive deal with Showtime, one of the most dominant content creators, we’re bringing the latest and biggest international shows to Indian audience. Garnering rave reviews and US elections looming, The Comey Rule has become one of the most recommended political dramas to watch. Voot Select is adding a whole lot more to the viewers’ watchlist in the coming days with the English Football League Carabao Cup and shows like The Good Lord Bird, The Comedy Store, Your Honor, The Reagans to only name a few.”

 

In the US election year, The Comey Rule has become the most talked about show, and if the early reviews are anything to go by, it is a must-watch;

  • The Washington Post – The Comey Rule is an occasionally artful and eventually absorbing dramatic reenactment of former FBI director James B. Comey’s unfortunate and, by his account, unavoidable role in two permanently upsetting events before and after the 2016 election of President Trump.
  • Entertainment Weekly – For the pro-Trump crowd, The Comey Rule is destined to be dismissed as more #FakeNews from liberal Hollyweirdos. For everyone else, it offers the uniquely punishing experience of repeating history even as we continue to live through it.
  • Deadline – Jeff Daniels-led event series may be the most important drama of this election year. The series is excellent and deeply unsettling.
  • Collider – The Comey Rule manages to alarm and frighten us anew with its insider perspective of the events of 2016 and early 2017, acting as a bleak cautionary tale to remind us what’s at stake in the weeks remaining until this year’s presidential election.
  • Slate – The larger truth of The Comey Rule is incontestable. It’s the story of institutions run in accordance with norms and traditions that seem permanent but prove terrifyingly fragile. Comey gets out, but the rest of us are still living in the sequel.

 

The high-pitched political drama will be followed by an array of similarly extraordinary content including the Ethan Hawke starrer The Good Lord Bird, The Comedy Store – chronicling the five-part docuseries on the evolution of comedy and the highly competitive English football competition ‘Carabao Cup’, premiering exclusively on Voot Select, certain to get viewers hooked to the platform. 

 

THE CARABAO CUP (September 24)

One of the three major honors of domestic English football, The Carabao Cup is EFL’s knockout cup competition featuring clubs from the English Football League and the Premier League. Catch the matches from the 3rd round, as Arsenal, Chelsea, Leicester City, Liverpool, Manchester City and others English clubs try to make their way to the final and win the first silverware of the season.

THE COMEY RULE (September 27)

Emmy® winners Jeff Daniels and Brendan Gleeson star as former FBI Director James Comey and President Donald J. Trump in this two-part event series that tells the story of two powerful men, whose strikingly different personalities, ethics and loyalties put them on a collision course. Part one follows the investigation into Hillary Clinton’s emails and their impact on the election. Part two is an account of first months of the Trump presidency - where allies became enemies, enemies became friends and truth depended on what side you were on.

THE GOOD LORD BIRD (October 5)

Ethan Hawke, Daveed Diggs and Joshua Caleb Johnson star in a humorous, dramatic and historical tapestry of Antebellum America based on the award-winning novel by author James McBride. Told from the point of view of Onion, a newly freed teenager who joins abolitionist John Brown on a holy crusade to end slavery and finds himself part of the famous 1859 raid at Harpers Ferry, the Limited Event Series is an adventure equal parts absurd and tragic, spotlighting the ever-changing racial, religious and gender roles that make up the American identity.

THE COMEDY STORE (October 5)

This documentary series brings to life the legends, heartbreak and history created at The Comedy Store, which over the past 47 years has launched the careers of a breathtaking array of stars. As a Comedy Store alum, former stand-up comic Binder spotlights one of pop culture’s great laboratories with never-before-seen footage and incisive, emotional interviews with some of the biggest names in comedy.

THE REAGANS (coming soon)

A four-part documentary series that explores the many surprisingly unexamined aspects of the Reagan White House, and how Nancy Reagan's paper-doll image was at odds with the power she ultimately wielded throughout her husband's presidency.

FIRST LADIES (coming soon)

In the East Wing of the White House, many of history’s most impactful and world-changing decisions have been hidden from view, made by America's charismatic, complex and dynamic first ladies. This series will peel back the curtain on the personal and political lives of these enigmatic women, with season one focusing on Eleanor Roosevelt, Betty Ford and Michelle Obama. Starring and executive produced by Oscar, Emmy and Tony® winner Viola Davis, who will play former first lady Michelle Obama.

YOUR HONOR (coming soon)

Emmy® winner Bryan Cranston stars as New Orleans judge Michael Desiato, who is forced to confront his own deepest convictions when his son is involved in a hit and run that embroils an organized crime family.

MOONBASE 8 (coming soon)

Set in the isolated desert of Winslow, Arizona at NASA’s Moon Base Simulator, MOONBASE 8 follows eager astronauts Skip (Fred Armisen), Rook (Tim Heidecker) and their leader Cap (John C. Reilly) as they attempt to qualify for their first lunar mission. While working vigorously to complete their training, a series of unexpected circumstances forces the astronauts to question their own mental sanity, trust in each other and whether or not they’re cut out for space travel.

HALO (coming soon)

Based on the hallowed Xbox® franchise Halo, an award-winning and record-shattering series of video games, brings alive its universe in a 10-episode season of the live-action, scripted drama. 

 

~ Don’t miss out on the entertaining mix of politics, drama, sports, action, comedy and more, exclusively on Voot Select ~

 


Trending in digital

News

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
  William Penn is adopting the theme of being ‘Vocal for Local’ and has on-boarded five such local brands from all parts of India. These brands focus on enhancing the work of local artisans and exploring fresh avenues in design. William Penn always hunts for brands which offer supreme quality and they have introduced five such ‘local’ brands that captivate beauty, design and functionality – Ranga Pen, Anand Prakash, SPIN, Arture, and Cosa Nostraa.   Ranga, a pen company that was founded by M.S.Pandurangan at Thiruvallur, Tamil Nadu in 1970 and remains a family business to this day. Ranga Pen Company specializes in making handmade pens which require extensive skills. The technique used by them to make pens requires 20 years of experience and today this practice is followed only in Japan. Anand Prakash is a brand that offers tailor-made gifting solutions and collectables. Managing everything from concept to design and even fabrication, this brand creates superlative, handmade items by using crafting techniques that originated centuries ago. SPIN, a brand based out of Delhi, focuses on optimizing any given space by exploring fresh possibilities by putting a spin on existing forms. The brand’s design sensibility is rooted in the Japanese and Nordic schools of minimalism. Their products are fuss-free, minimal and exciting with a distinctive element of coziness.  Arture is a brand that sources 100% natural material right from the beginning. Their raw material like cork fabrics are derived from the Mediterranean and are used in creating products like wallets, card cases and passport sleeves. Arute designs with minimalism, functionality and sustainability in mind. Cosa Nostraa focuses on bringing handcrafted wearable art to the world by being inspired by the beauty, history and richness of Indian artistry and design. The brand breathes life into Indian luxury through the exquisite craftsmanship of highly skilled artisans of Rajasthan in creating impeccable products like brooch, button and cufflink.
JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Space Optimizing Solutions by Hafele
Oct 26 2020 By Admin
  Whether it’s a sprawling apartment or a plush studio flat, space utilization within homes always persists to be a challenge. And now that work-from-home occupying at least one-fourth of our home life, achieving multi-fold benefits from an existing space has become the need of the hour. This is why transformable furniture is fast becoming the de facto interior scheme for residential and commercial spaces. They can serve a variety of purposes or simply move out of the way when not in use resulting in fluid living and working. With furniture like these, the appearance and vibe of a room can change almost immediately. Keeping to its promise of adding “More Life per Square Meter” to homes and interior spaces, Häfele brings to you an assortment of transformable furniture fittings under its new range that virtually multiply the space available. Space Square as we call it, is a futuristic range that includes state-of-the-art bed fittings, kitchen countertop fittings and table fittings. These fittings integrate effortlessly within your interiors and astutely utilize the space available. Experience the sophisticated blend of elegant aesthetics and optimum space utilisation with Häfele’s Space Square Range of Transformable Furniture Fittings:   1.      ORBITING BEDS: Get more space with one unit that orbits to reveal a bed and a wall unit. Multi-functionality is a trait we seek out for in most of our purchases, we desire one object to fulfil more than one purpose and this Orbiting Bed Fitting by Häfele delivers exactly that. An open / shuttered cabinet to store your precious artefacts with numerous open shelves to display your extensive book collection as well as the possibility of having a television perched close–by for your entertainment, this fitting discreetly revolves into a comfortable bed by night. It’s the best of both the worlds.   2.      REVOLVING TV UNITS: Alternate between watching TV or admiring your precious décor   The ever frustrating trade-off between having a stellar shelf unit in the living room with your precious artefacts standing tall versus installing the much-needed LED TV screen to watch your favourite shows and movies, has often left us in a fix. More often than not in such cases it’s the TV that wins the bargain while you wait for that ideal time when you will have a bigger house that can accommodate both. With Hafele’s new revolving TV unit system, you can now use the same available space to have both - a TV unit as well as a shelf unit. This marvellous solution runs on invisible revolving slides that orbit a full circle to alternately reveal your TV as well as your shelf unit.   3. HIDE-AWAY BEDS: Create more floor space for some creative activities during the day with your bed hidden away Creating more space from what's available has always been a challenge. Whether it has been due to shortage in storage space or lack of free area for you to creatively unwind after a tiring day at work – things are constantly moved around in a bid to create some space. We at Häfele, believe in offering solutions that would help you utilize every available space in your home and while we are at it, do so in the most minimal way possible. Our new Hide-away Bed Fitting inconspicuously folds into a cabinet when not in use. The push-to-open feature ensures ease of access as well as provides the bed fitting with a contemporary handle-less look.   4.      COUNTER EXTENSIONS: Add more surface to your countertops with smart extensions in any desired direction Optimizing the space inside the kitchen creates new design possibilities, introduces balance and ensures efficient ergonomics. Hafele introduces its new ‘out-of-the-box’ Extended Countertop that provides additional surface space to your existing countertop. All you have to do is fix the direction in which you want the extension – be it a perpendicular extension or a linear extension or even an angular extension – this new space optimizing marvel then lends itself as an ideal solution for all the extra space you need.

OTT

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
MX Player wins big at the 2020 Asian Academy Creative Awards
Oct 23 2020 By Admin
  MX Player, which has become India’s leading entertainment streaming platform, has been wowing viewers with their diverse slate of engaging MX Originals and the brand continues its winning streak at the 2020 Asian Academy Creative Awards. The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. The streaming giant recorded two victories this season at the award ceremony – the prestigious Best Original Program by OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Program Awards was bagged by its larger than life music reality chat show - Times of Music. Commenting on the win, Gautam Talwar, Chief Content Officer - MX Player said, “The passion for creating differentiated content is what drives us at MX, and we are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.  Recognitions like these continue to strengthen our belief in what we’re doing and compels us to think out of the box and do better with every other endeavour.”   In less than two years, MX Player has emerged as a force to reckon with and integrates all forms of entertainment on one platform – including video playback, streaming video, music and gaming.  It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. 
ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY
Voot delights customers with Shemaroo’s extensive offerings in Marathi & Hindi
Oct 19 2020 By Admin
   VOOT, India’s leading streaming platform, has been relentlessly driving digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diversified audience. Taking these efforts, a notch higher, VOOT has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of VOOT. The association will further strengthen VOOT’s current content portfolio and provide unlimited entertainment to its viewers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and Romance. In addition to this, viewers will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain VOOT users by offering highly rated Marathi movies. Commenting on the partnership Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”  Sharing his thoughts on the partnership, Mr. Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd said, “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions.  Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.” VOOT has been keeping the country’s spirits high during these challenging times through various partnerships. This association with Shemaroo will further strengthen the current offerings and bring a wider range of content for its viewers.  

Brands

William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
  William Penn is adopting the theme of being ‘Vocal for Local’ and has on-boarded five such local brands from all parts of India. These brands focus on enhancing the work of local artisans and exploring fresh avenues in design. William Penn always hunts for brands which offer supreme quality and they have introduced five such ‘local’ brands that captivate beauty, design and functionality – Ranga Pen, Anand Prakash, SPIN, Arture, and Cosa Nostraa.   Ranga, a pen company that was founded by M.S.Pandurangan at Thiruvallur, Tamil Nadu in 1970 and remains a family business to this day. Ranga Pen Company specializes in making handmade pens which require extensive skills. The technique used by them to make pens requires 20 years of experience and today this practice is followed only in Japan. Anand Prakash is a brand that offers tailor-made gifting solutions and collectables. Managing everything from concept to design and even fabrication, this brand creates superlative, handmade items by using crafting techniques that originated centuries ago. SPIN, a brand based out of Delhi, focuses on optimizing any given space by exploring fresh possibilities by putting a spin on existing forms. The brand’s design sensibility is rooted in the Japanese and Nordic schools of minimalism. Their products are fuss-free, minimal and exciting with a distinctive element of coziness.  Arture is a brand that sources 100% natural material right from the beginning. Their raw material like cork fabrics are derived from the Mediterranean and are used in creating products like wallets, card cases and passport sleeves. Arute designs with minimalism, functionality and sustainability in mind. Cosa Nostraa focuses on bringing handcrafted wearable art to the world by being inspired by the beauty, history and richness of Indian artistry and design. The brand breathes life into Indian luxury through the exquisite craftsmanship of highly skilled artisans of Rajasthan in creating impeccable products like brooch, button and cufflink.
JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Space Optimizing Solutions by Hafele
Oct 26 2020 By Admin
  Whether it’s a sprawling apartment or a plush studio flat, space utilization within homes always persists to be a challenge. And now that work-from-home occupying at least one-fourth of our home life, achieving multi-fold benefits from an existing space has become the need of the hour. This is why transformable furniture is fast becoming the de facto interior scheme for residential and commercial spaces. They can serve a variety of purposes or simply move out of the way when not in use resulting in fluid living and working. With furniture like these, the appearance and vibe of a room can change almost immediately. Keeping to its promise of adding “More Life per Square Meter” to homes and interior spaces, Häfele brings to you an assortment of transformable furniture fittings under its new range that virtually multiply the space available. Space Square as we call it, is a futuristic range that includes state-of-the-art bed fittings, kitchen countertop fittings and table fittings. These fittings integrate effortlessly within your interiors and astutely utilize the space available. Experience the sophisticated blend of elegant aesthetics and optimum space utilisation with Häfele’s Space Square Range of Transformable Furniture Fittings:   1.      ORBITING BEDS: Get more space with one unit that orbits to reveal a bed and a wall unit. Multi-functionality is a trait we seek out for in most of our purchases, we desire one object to fulfil more than one purpose and this Orbiting Bed Fitting by Häfele delivers exactly that. An open / shuttered cabinet to store your precious artefacts with numerous open shelves to display your extensive book collection as well as the possibility of having a television perched close–by for your entertainment, this fitting discreetly revolves into a comfortable bed by night. It’s the best of both the worlds.   2.      REVOLVING TV UNITS: Alternate between watching TV or admiring your precious décor   The ever frustrating trade-off between having a stellar shelf unit in the living room with your precious artefacts standing tall versus installing the much-needed LED TV screen to watch your favourite shows and movies, has often left us in a fix. More often than not in such cases it’s the TV that wins the bargain while you wait for that ideal time when you will have a bigger house that can accommodate both. With Hafele’s new revolving TV unit system, you can now use the same available space to have both - a TV unit as well as a shelf unit. This marvellous solution runs on invisible revolving slides that orbit a full circle to alternately reveal your TV as well as your shelf unit.   3. HIDE-AWAY BEDS: Create more floor space for some creative activities during the day with your bed hidden away Creating more space from what's available has always been a challenge. Whether it has been due to shortage in storage space or lack of free area for you to creatively unwind after a tiring day at work – things are constantly moved around in a bid to create some space. We at Häfele, believe in offering solutions that would help you utilize every available space in your home and while we are at it, do so in the most minimal way possible. Our new Hide-away Bed Fitting inconspicuously folds into a cabinet when not in use. The push-to-open feature ensures ease of access as well as provides the bed fitting with a contemporary handle-less look.   4.      COUNTER EXTENSIONS: Add more surface to your countertops with smart extensions in any desired direction Optimizing the space inside the kitchen creates new design possibilities, introduces balance and ensures efficient ergonomics. Hafele introduces its new ‘out-of-the-box’ Extended Countertop that provides additional surface space to your existing countertop. All you have to do is fix the direction in which you want the extension – be it a perpendicular extension or a linear extension or even an angular extension – this new space optimizing marvel then lends itself as an ideal solution for all the extra space you need.
Kitchen Kraft Luxury Catering launches the iconic ‘Karwa Chauth Meal Box’
Oct 26 2020 By Admin
     Kitchen Kraft Luxury Catering Company has launched a healthier offspring of the traditional thali which is prepared and consumed at dawn by women observing Karwa Chauth. The ‘Karwa Chauth Meal Box’ has been designed as a special offering from mothers-in-law to their respective daughters-in-law. Put together as per the rituals of the occasion, the thali comprises signature vegetarian dishes with an interesting twist, including Dal-E-Kitchen Kraft, Stuffed Kulchas, and Dry Fruits Chaat. The palatable offering even includes savoury desserts such as Coconut Kheer and Pistachio-Almond Matthi, made using healthier ingredients such as wheat.  Karwa Chauth involves married women fasting all day long in the name of their husbands and breaking the fast with the sighting of the moon in the evening. Hence, women wake up early in the morning and eat a hearty meal that can help them through the day. With the launch of this scrumptious Karwa Chauth platter, Kitchen Kraft aims to relieve them of the need to cook for themselves and instead enjoy a healthily prepped platter that can be pre-booked hassle-free and delivered right in the morning at 4 am. Priced at 2000/-, one platter serves 2 people adequately. Best known for its fabulous service staff and formidable commitment, Kitchen Kraft is one of the renowned wedding caterers in India. The brand is popular for its bold, bespoke and flavoursome style, which relies on fusing global ingredients with traditional Indian cuisine to create dishes that are incredibly appetizing and full of sheer awesomeness.  Speaking about the new launch, Chef Karann Talwar, Managing Director, Kitchen Kraft Luxury Catering, said, “It’s an honour and a sweet pleasure for us to launch the Karwa Chauth Meal Platter and have our patrons cherish the wonderful flavours of Kitchen Kraft. The occasion of Karwa Chauth is emblematic of the love that wives have for their husbands and hence fast all day to show that love. We, as pioneering luxury caterers and food connoisseurs, are doing our bit by ensuring that the women begin this auspicious day on a healthy note with good food.”  At Kitchen Kraft, providing undivided attention to detail, taste and extremely conscientious customer service has always been the topmost priority. The delivery personnel of the company, as well as the chefs in the kitchens, have been given special guidelines and processors to follow while preparing and delivering food to the customers in the safest possible way. Safety and hygiene protocols are central to their delivery model with a major focus on contactless food delivery.  

Guest Authors

Tanishq Ad Row: What We All Should Learn!
Oct 24 2020 By Admin
      In the last few days, I am guessing almost everyone on social media has stumbled upon one of these.    And those who haven’t seen it for once, clearly live under a rock. No offense.        Here, let me tell you about this ad row, quickly.  The ad: https://www.youtube.com/watch?v=jnfxtq7DWwg  On Monday (12 October) Twitteratis attacked a Tanishq ad over its alleged controversial content. This Indian jewelry brand powered by Tata had to withdraw the advertisement titled “Confluence” after facing a huge backlash on social media soon after. The ad showed a Hindu woman getting a baby shower from her Muslim mother-in-law and tried to promote communal harmony via the narrative. The ad, though irked a certain section of the society as the brand was blamed for promoting 'love jihad'. As a result, #BoycottTanishq started trending on Twitter and the brand succumbed to trolls and removed the ad from across platforms.  (Source: The Quint) Later, news of ‘Tanishq employees receiving threat calls’ and ‘Tanishq retail stores being attacked’ surfaced on certain news channels. Though, according to some news sources,  the latter piece of news was fake except for the ‘threat calls’.  Now, here’s my question: What Do You Think Went Wrong With The Ad By A Brand Which Is Known For Its Bold Campaigns In Advertising Fraternity? Being from the advertising and marketing industry, I am totally surprised that peeps at Tanishq and its respective ad agency considered this particular script in the first place, approved it later, passed the production budget, and decided to release it in these turbulent times when ‘hatred’ erupts like a wildfire.  Where on one hand, definitely it was a bold step but I must add that ‘it was too bold to fit the odd timing and the current thinking wave of the social media users’.  I can’t deny that 20 years ago, that ad media and film/ television industry were much more progressive. And clearly, Indians were more accepting too with a liking for intelligent content.  Sadly, we all are living in an era where ‘hate’ sells like hotcakes. We have officially funded trolling agencies and following the popular saying, ‘blindly following the crowd’, social media is full of ill comments, fake news, disagreements, fights, and so on. Also, thanks to the algorithms, once you like a certain piece of content, you will be targeted with similar content/ ad pieces. Wow, sounds like a plan! Duh!  We need to understand that nowadays, social media users will say anything and everything just to be a part of the quintessential ‘trendy group’ of society. Even if they don’t know the basics of the ongoing issue. Content that is controversially bound to catch people’s fancy more than any informative piece because come on, ‘reading and understanding things’ isn’t as spicy and talkable as anything which erupts negative emotions. It’s disheartening to say that ‘hate is stronger than love’, the harsh truth of current times.   In the past, a lot of ads that tried to show communal harmony faced the same agitation.  Surf Excel: https://www.youtube.com/watch?v=Zq7mN8oi8ds  According to Brut, even this ad featuring kids was accused of promoting ‘Love Jihad’, a term that has been categorically stated in the Parliament as a non-existent concept.  Now, many angry comments about the ad questioned, ‘why they can’t show the reverse? Like a Muslim girl in a Hindu in-law’s household’.  Here you go: https://youtu.be/mfCMKVQRGQg  Let me tell you, this ad from CloseUp got heavily trolled too and was pulled by the brand back in 2018.  So, what do we learn? “Trolling is endless, unpredictable and in most of the cases, deliberately induced to spark outrage to cater to some political agendas”.  There are agencies, anonymous social accounts with a massive following on digital media that are being paid to create such scenarios. We can’t name political Voldemorts in the country, but we all know they hire people to create such rows, hatred, controversy on the internet.  And their blind followers sans understanding a little bit of the situation, start supporting and commenting left, right and center. Everyone is an expert here.  So, what do we ad-makers do? Stop showing the unusual, the unexpected?  I would say, NO.  At least advertising is still a better medium to convey beautiful unbiased expressions and thoughts and messages than news media.  We as advertisers and marketers need to understand the need of the hour. Insights based on user behavior research are very important when you thought of a campaign concept. And then comes the strategy, both creative and marketing. We need to be subtle in our messaging in a way that, “Saanp bhi mar jaaye aur laathi bhi na toote”.  This is the reason, why I love Google campaigns.  Remember, the Google Reunion ad portraying – ‘Partitions divide countries, friendships find a way’- in the best way possible.  Watch it here- https://www.youtube.com/watch?v=gHGDN9-oFJE  Even, very recently, Google Nest Mini has launched a campaign where they are showing a Christian family learning about Rani Laxmibai only to help their little daughter enact an online play.  Watch it here- https://www.youtube.com/watch?v=ZTIWHfIQ89E  So, what do we learn, again? “You can design a narrative and write a script reeving truthful emotions, expressions, and facts without the fear of receiving a backlash if you know how to craft it subtly and intelligently”. Also, you need to know the game of ‘how social media works’! Here are some of my personal recommendations which I think should be in place in case you want to go ‘Bold’ with your campaign.  If you want to make an emotional video to convey your desired messaging, please check if the brand needs such kind of communication at the time of release. If you want to make a social statement because it is part of your brand fabric, then please try and choose a theme/ topic which your targeted consumers can relate to. In this case, it was a 50-50 situation for the brand. Do #ConsumerResearch. It is essential. Have research facts, statistics supporting your campaign thought. Carry out surveys if needed.  A/B testing with an unlisted link on YouTube is a smart way to check the response before you plan to go out and about. If the trolls affiliated with any philosophy or belief attack you, instead of pulling out the campaign, just have a discreet PR strategy where you as a brand release the reasoning behind the ad campaign. Check Pepsico & Kendall Jenner’s controversial commercial case study- https://astute.co/pepsi-kendall-jenner-commercial/  Important note: Twitter trends and trolls can be bought and managed that shouldn't play any role in decision making. Please create an ORM strategy and reach your brand loyalists through CRM in order to counter the negative sentiments with positive ones. Ask the experts what do they think? They should be the guiding light. You can also simply ignore the comments (until and unless the situation gets out of hand because as a brand you need to act responsibly) and keep your heads high. Take a cue from Nike- https://thesocialelement.agency/crisis-management-strategy-nike-a-brand-with-purpose  Last but not the least, be smart with the words, visuals, and scenarios being featured in your campaign. Smart, subtle yet bang on! I would like to leave you with this excellent illustration which clearly supports my last recommendation. See sometimes, you don’t even need words to convey your thoughts.      AUTHOR: Agam Chaudhary, CMO, Digitalabs (A division of Laqshya media group) 
How Can HR Protect Employees’ Mental Health During Covid-19 Crisis?
Oct 21 2020 By Admin
    We are living in the most uncertain, unprecedented and increasing unsettling times of our lives. Uncertainty triggers anxiety. Between rising numbers of Covid-19 cases, questions about whether or not to reopen economies and businesses, the ongoing situation at National Borders, and the economic fallout of the pandemic, we are not sure what is coming next. These uncertainties are taking a toll on our mental health, including at work. We saw an impact early in the pandemic. At the end of March and in early April, It was reported that the Domestic Violence cases have risen, Suicide cases increased. A survey showed that mental health of almost 42% of respondents had declined since the outbreak began. As we steer through the evolution in the near future, leaders are likely to see employees struggle with anxiety, depression, frustration, burnout, trauma, and PTSD. Those mental health experiences will differ according to gender, financial status, social status, Job opportunities available and parenting and many other variables. So, what can Human Resources and leaders do to support people as they face new stress, safety concerns and financial turmoil. What Can Human Resources Leaders Do? The role of a Human Resources Leader, even in the most uncertain times remains the same: to support employees including supporting their mental health. One good thing of the pandemic and lockdown is that people have started talking about mental health. Almost everyone has experienced some level of discomfort. Human Resources leader and other leaders talking about their own experiences will help in reducing the stigma attached to the subject of mental health. Being honest about their experiences of mental health struggles as a leader opens the door for employees to feel comfortable talking with you about mental health challenges of their own including that of family members. It’s important now more than ever, that HR works in close coordination with business leaders to recognise the impact that home working in the current context and environment can have on employees mental wellbeing. Here are a few things that Human Resources leaders can do to normalize and support mental health at work. Communication. Human Resources leader must ensure that the communication which is going to employees is consistent, regular and relevant. This would help the employees feel assured. Investment in training. Now more than ever, you should prioritize proactive and preventive workplace mental health training for employees at all levels. Before the pandemic, the organizations where Human Resources leaders took business leaders on board to discuss their roles in creating a mentally healthy culture. That positioned them well to navigate the uncertainty that has unfolded. As more and more employees struggle with mental health, it’s important to debunk common myths, reduce stigma, and build the necessary skills to have productive conversations about mental health at work. Modification of policies and practices. To reduce stress on everyone, be as generous and flexible as possible in updating policies and practices in reaction to the pandemic and its social and financial impact civil unrest. For example, you may need to take a closer look at your rules and norms around flexible hours, paid time off, email and other communications, and paid and unpaid leave etc. When you make changes, be explicit that you are doing so to support the mental health of the employees. Measure. Accountability measure need not be complicated. It can be handled in a simple pulse survey done regularly to understand how people are doing currently and at regular interval.   The direct input from employees will provide invaluable insights which will help designing and implementation of input new programs, including remote management skill-building for managers, enhanced health and well-being support for employees, and increased work flexibility, time off etc. It is still uncertain when would again be closer to Pre Covid-19 time. Interim, let’s use this opportunity to create the mentally healthy workplace cultures that should have existed in pre Covid-19 era also.   By Dr. Rajesh Mohan Rai, HR Strategist, Business Coach & Facilitator  
Potential of Programmatic Audio Advertising
Oct 21 2020 By Admin
      Audio is currently undervalued and underutilized in India. There needs to be more education, and more measurement tools, says Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India.    In India, programmatic audio is still in its nascent stages. However, the 2019 market saw entry of global music giants like Spotify, YouTube and Amazon Music, point to the medium’s great potential.    While the ‘explosion’ in adoption has yet to happen, there are signs that the industry is moving in that direction. One positive indicator is that listener’ numbers are on the rise across the country.   We already know that    Given the ongoing lockdown, this music listening has only increased, with music streaming platforms seeing up to 40% increase in Monthly active users according to similar web. People are also spending more time on the platforms which have seen a surge of 42% in time spent in March alone. This increased time spent is consistent across the entire day, but afternoons & late nights seem to have peaked with 52% and 80% increase in listening respectively. There is, naturally, an overlap between audio listeners and video viewers. A lot of target audiences we have for audio are already fervent video viewers. They are smartphones users; they are a tech-savvy bunch.    According to TechSci Research, the Indian music streaming market is touted to be worth $150 million, The firm also estimated that the market will reach $400 million by 2023. Now, platforms like Spotify, Gaana, JioSaavn, YouTube Music, Google Play Music and Apple Music are jostling for space. Most platforms have un skippable ad formats and the Audio content is also highly curated coupled with licensed music making these premiums platforms one of the safest for ad placement. Podcasts could pave the way for brand communication amidst lockdown    Yet, the audio industry still needs to overcome one major hurdle: a lack of understanding of the impact of audio advertising.    Measuring its success is key   Audio is currently undervalued and under-utilized. There needs to be more education, and more measurement tools. While DSPs (Demand side Platforms) have traditionally been developed for display and video formats, they are now developing features to meet the nuances of the audio format, buying and optimizing currencies. Publishers need to send the right signals to the buying platforms and third-party measurement providers, so that the intelligence around the ad-exposure can be used to measure the ad-effectiveness.    Make audio part of your omnichannel campaign strategy   Audio can provide the most value if it becomes part of an omnichannel campaign--when fluidity between the different mediums, whether video, display, audio or even DOOH for that matter, is achieved.    The media consumption habits of consumers are considerably changed in recent times, however, understanding the habits in regular or new normal times can help brands plan for an optimum mix of various formats to ensure maximum ad-effectiveness. “For example, capturing the mood of these days, brands can deliver engaging messaging to their consumers via uplifting playlists and podcasts in addition to the video or display formats. When people slowly ease back post COVID, tapping the morning school-run or office commute through an audio format, brands can further amplify the messaging through video in the evening, or tapping DOOH ad-exposure followed by an audio ad can create unique touch points for brands.    As programmatic audio becomes increasingly adopted by Indian buyers and publishers the next step for programmatic companies is to help advertisers achieve ‘outcome buying’, in other words, help advertisers optimize programmatic media investments for outcomes such as completed listens or improved brand-recall, and achieve verifiable results. Author: Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India. 
Guidelines for Creating a Banking App
Oct 13 2020 By Admin
      Mobile apps are revolutionizing the way we manage our finances, with 90% of mobile users predicted to make a mobile payment with their smartphone in 2020.  In 2018, digital transactions in India increased by 55%, compared with 48% in China and 23% in Indonesia, according to data from the Bank for International Settlements (BIS). Moreover, research shows that in India alone, the number of mobile banking payments in 2019 was approximately 6.2 billion. This was a significant increase compared to the previous year, and there is no sign this trend is slowing down. In fact, the Indian digital payments market is estimated to reach the one trillion U.S. dollar mark by 2023.    All of this has been accelerated by COVID-19, as lockdown forced people to rethink how they would complete even the most mundane tasks — including banking. Now more than ever, fintech and banking apps on mobile are integral to daily life, and traditional banks risk becoming irrelevant if they don’t keep up with the competition on this front. Here’s what you need to know about creating a banking app in 2020. Get to know your audience and competitors Before you launch any product, it’s crucial to understand the market — and that’s especially true for banking apps. The banking vertical caters to a wide age range and various user types, so it’s essential to identify which features are critical for your target customers. Moreover, if you already have services via desktop and mobile web, your mobile app should offer the same functionality — perhaps with a few extras. (For instance, mobile deposits may not be possible on desktop but are in an app.)    Extensive testing is the best way to identify what works best and ensure your banking app generates optimal results. You should also seek out user feedback from every demographic you are targeting. As you gain a greater understanding of what customers want from your app, you should also gain a clear outline of your various target audience groups, why they will be interested and how you can compete against apps targeting the same audience.  Banking app design It should go without saying that your user interface should be sleek, easy to use, and address your customers’ needs. What that will look like for each app depends on the audience and the product’s core mission  — but that doesn’t mean there aren’t best practices you can follow. For instance, avoid overloading your app with images, text, and icons – keep things simple so users can accomplish their mission quickly and without too many hurdles to jump. You can give your app a visual identity by using your brand’s color themes and logo when appropriate.    You can also help users make sense of complicated financial matters by including data visualizations. For best results, A/B test these visualizations so you can learn when they are useful and when they are harming your UX.   Messaging is also a key component your team will need to consider. From time to time, you will need to communicate with your users. While interruptive messages that appear on the screen may seem necessary for conveying important financial information, they can also annoy users just trying to complete a task — in which case, non-interruptive messaging may be a better fit. Secure your app   When it comes to banking of any type, security is of the utmost importance. Whether it's a guard at the door or biometric log-in, your customers want to know their money is safe with you. To inspire confidence and keep your users’ data secure, you’ll need to implement these four security features:    Only allow sophisticated passwords Don’t store unnecessary information Use two-factor authentication Implement payment blocking   Keep in mind that security often impacts the user experience, and you’ll need to balance both concerns to create a seamless but secure experience. User onboarding When it comes to retaining users, the onboarding process is incredibly important. Bad user experience can send users running back to the teller — or worse, to the competition. There are many aspects of user onboarding that need to be considered, but the most important for fintech companies is that you establish trust with your audience.    To get started, consider coordinating your onboarding across multiple channels, making sure your messaging is consistent, and the process is seamless. Meanwhile, remember that it’s important to tell users why you’re collecting it and how you will use it whenever you ask for personal information. You can also offer trials, allowing potential customers to try out your services without commitment.   User personas are also a great way to optimize your onboarding. These are fictionalized versions of audience groups that will help you segment your customers by their needs. You can create user personas using your market research and gather data to identify behavioral trends once your app has launched. Having a complete understanding of your user personas will also help you further down the line and ensure you make research-driven decisions. The bottom line on fintech Remember, when it comes to fintech apps and banking in general, users are often on a mission to complete a task or get information. Your goal should be to help them do this safely with as little friction as possible. If you do it right, you will succeed against your competitors, continue to grow your business and will be part of shaping the future of mobile finance.   Author:   Shubham Jha, Sales Manager India at Adjust  

TV

ABP Ananda’s creative integrations give brands the edge this Durga Puja
Oct 23 2020 By Admin
    West Bengal’s most illustrious news channel, ABP Ananda has not just been wooing its audiences with its special Durga Puja programming, but also leaving no stone unturned to help brands achieve awareness and equity through interactive and customizable sponsor integrations.   The channel has taken a bevy of sponsors on-board, across its three properties – Sharad Ananda, Parae Parae Serar Lodai & Surokshar Puroskar. It has emerged as a clear favourite amongst a sea of content and opportunities, owing to its extensive programming and special integrations. These properties have created exciting opportunities for brands to be involved in the channel’s programming in a meaningful way that doesn’t detract from its content, offering a far higher degree of presence and brand-building capabilities.    This year’s ABP Ananda Sharad Ananda edition is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells, Powered By: RR Kabel, Co-Powered by: Duraguard Cement, and Partnered by: Shalimar Coconut Oil, Denver with Food Partner: Dhara Cooking Oils & Drive-In Partner: Honda City. The Surokshar Puroskar property of ABP Ananda is presented by Astral Pipes and MP Birla Cement, Powered By: Riya Dhoop, Co-Powered By: Mother Dairy Mishti Doi, Partnered By: Bauli Moonfils, with Suraksha Partner: Quickheal Antivirus, Shopping Partner: www.anytimeneeds.com, and Health Partner: Ensure. Lastly, the Parae Parae Serar Lodai property which is an 11 episode non-fiction reality game show played amongst different Puja Committees is presented by: ABP Weddings, Ananda Publishers, RICE Education, RIYA Dhoop & Sunsilk, Partnered by: Tata Colours, with Men’s Fashion Partner: Cambridge Apparels and Style Partner: Shoppers Stop.   Having partnered with a plethora of brands from diverse categories, ABP Network’s branded content division, ‘ABP Spotlight’ has created a number of special integrations for these brands.   For Sunsilk, ABP Spotlight has created a five vignette series with each day defining a ‘Pujo look’. It shows the significance of all Pujo days from Sasthi to Dashami, and the role of Bengali women in it. Featuring the upcoming model cum actress Darshana Banik, the vignette series also has the star hair-stylist Jolly Chanda aided by popular styling artist Sandip Jasiwal. In all these vignettes, Darshana is dressed up with a new attire and look for each day of the Puja. Jolly Chanda makes these vignettes even more interesting with her hair-do tips, anecdotes, and easy hair styling hacks that women can do at the convenience of their home. Thus, the essence of Girlgiri (Sunsilk positioning) and the mood of the festival have been synergised into creating this integration.   On this collaboration, Ms. Sandhya Poojary, HUL, said “We partnered with ABP Ananda on Parae Parae Serar Lodai (PPSL 2020) which is a fun Contest between Pandal Committees. As a part of the campaign, ABP Ananda is helping us reach out to our girls by creating beautiful short stories around the festive looks for the 5 days of the Durga Puja and encouraging them to gear up for the festive season under our ‘Tyohar Wali Feel, Tyohar Wali Deal’ campaign, through a series of vignettes. We hope to further inroad into the Bengal market and create recall in the hearts of all Bengalis. We look forward to many such associations with ABP Network in the future.”    Besides this, ABP Ananda has created a special music video and jingle for Mother Diary Mishti Doi, which captures the overall essence of fun, nostalgia, and merry making, while also depicting Bengalis’ never ending love story with sweets and desserts. The song has been sung by popular singer, Rupankar and features actor Anirban Chakrabarti. The entire video has been made via illustrations, capturing every single element of Durga Puja that a Bengali connects with.   For Honda, the channel has created a two vignette series featuring Covid warriors, their struggle stories and Honda’s salute to these heroes. The vignette features a Honda City Joy Ride Puja Parikrama which travels across the city and with a covid warrior as their story is narrated.   For ABP Weddings, a special branding installation in the shape of a palanquin has been installed across select Durga Puja Pandals. True to the brand’s identity, this installation will bring out the very essence of ABP Weddings.   For MP Birla Cement, a special vignette has been created which beautifully blends in with the core features of the brand, the safety aspect of Durga Puja, and the overall celebratory bonhomie. For Ananda Publishers, a first time advertiser on television, a vignette has been created featuring renowned writers Sangeeta Bandhopadhyay, Srijat & Smaranjit Chakraborty, talking about the e-books available on Ananda Publishers portal. For Shoppers Stop, star anchor Monami Ghosh will be seen wearing different festive outfits from the brand whilst hosting the show Parae Parae Serar Lodai. For Dhara Cooking Oils, fun games involving participants using the cooking oil have been strategically organised for a special integration. For Cambridge Apparels, a festive special vignette has been created in three different languages, which showcases their range of shirts and traditional outfits that are popular this festive season. For Havells, the channel has taken a digital turn to create a dedicated microsite which will have features like ‘Virtual Pandal Parikrama’, ‘Create your own e-pandal game’ and ‘Virtual Adda Contest’. All of this will be available to the viewers of ABP Ananda.   Through creative and authentic integrations in their content, ABP Ananda has created tremendous value for the brands to shine and stand out this festive season. These creative offerings have posed a unique opportunity for brands to leverage the reach & prominence of the news channel and engage effectively with their audiences.   On these opportunities and integrations, Ms. Mona Jain, Chief Revenue Officer, ABP Network said, “At ABP, our goal is not just to create immense value for our viewers but also allow brands to create a distinct and recognizable voice through our creative content. We have received an overwhelming response from sponsors for ABP Ananda this year. I’m glad to see that brands continue to repose their faith in us at a crucial time like this when creating brand equity in the market is paramount.”
This Dussehra Dangal Tv brings festivities home
Oct 23 2020 By Admin
    Celebrating festivals brings joy and happiness in our lives. Dussehra is one of the most distinguished festivals which celebrates the victory of good over evil. In these tough times where festivals cannot be a grand celebration, Hindi GEC Dangal TV has brought back the most revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.   Launched on 5th October 2020, the channel timed it as to the countdown for a special programming line-up for Dussehra and termed the show as - ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein. The series will witness its culmination on 25th October i.e Dussehra evening with Lord Ram’s victory over Raavan. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.   Speaking on this special line-up, Arpit Machhar, Head of Marketing, Enterr10 Television, said, “We received immense love from our fans during this lockdown as we launched Aye Mere Humsafar and re-aired Ramayan. Moreover, now with the festivals coming closer we are workings towards strengthening our programming with content that is relevant. We strategically lined up this 21-days run of ‘Saar Ramayan Ka’ which is currently airing on our channel, so that our viewers can enjoy the epic in a short span of time. We are sure that Dussehra will be a perfect day to witness the triumph of good over evil.”   Come let’s celebrate this festival with ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein and Aye Mere Humsafar from 7 PM onwards only on Dangal TV
Enterr10 Rangeela presenting The Epic Saga Ramayana this Navratri.
Oct 16 2020 By Admin
    Enterr10 Television Network’s newly launched Bhojpuri entertainment channel Enterr10 Rangeela is all set to launch Ramayana from 19 October 2020. The channel is bringing the Bhojpuri version of the mythological epic starring Gurmeet Choudhary and Debina Bonnerjee in lead roles. This dubbed mythological series depicts the story of Lord Ram’s exile of 14 years along with Goddess Sita and Lakshman.   Commenting on the show, Arpit Machhar, Head of Marketing, Enterr10 Television Network said, “We want to familiarize Ramayan and its iconic characters to our viewers in the dialect they’re comfortable with. Ramayana is one of the most well received shows for our network and we are sure that its Bhojpuri dubbed version will also garner the similar amount of love from our audience based in UP, Bihar & Jharkhand”.      Interestingly the Bhojpuri hinterlands of today were once the backdrop of Ramayana. Bihar & Uttar Pradesh are as old as civilisation itself. It’s the same ancient land where the mythological King Janaka of Videha, and Ramayan famed Maharshi Valmiki, Lord Ram and Goddess Sita resided.    A story, a saga and ancient India’s oldest and most revered magnum opus - Ramayana is all set to create its magic starting October 19, every Monday to Friday at 8 pm only on Enterr10 Rangeela.  
MTV India urges youth to give the gift of life through MTV ORGAN Daan in partnership with ORGAN India
Oct 16 2020 By Admin
  Not all superheroes wear capes; some choose to become organ donors instead and make a difference. Yet, in India, less than one in every ten lakh people donate their organs after death. In a nation of 1.3 billion, our Deceased Organ Donation rate stands at 0.52 per million population today, plagued by abysmally low participation, myths and limited awareness. It’s time to trigger a change and in a way that MTV aces at. India’s No 1 Youth Entertainment Brand along with its knowledge partner ORGAN India, an initiative of the NGO Parashar Foundation, has launched an action oriented campaign,  MTV ORGAN Daan – Your One Time Pass (OTP) to Heaven, to add a unique twist to the gift of life. With a fine blend of quirk and impact, this campaign aims to drive awareness about organ shortage in India and encourage people to sign-up to be organ donors after they are gone.   Speaking about the campaign, Navin Shenoy, Head of Marketing – Youth, Music and English Entertainment, Viacom18 said, “As a brand, we’ve always believed that youth will lead change in our society. According to MTV Insight Studio’s research, 81% of young Indians have actively started supporting cause-led initiatives. So, they have started turning armchair activism into actual action. Whether it is through our brand campaigns or original programming, we believe that the soft power of media can be a catalyst to this change.” He further added, “With MTV ORGAN Daan, we aim to drive a conversation around the need for organ donation and primarily encourage youth to register as donors.”   “We are thrilled to be a part of the MTV ORGAN Daan Campaign” says Anika Parashar, Chairperson, Parashar Foundation. “We have seen the miracle of organ donation in our family. My mother, Former Chairperson, Late. Ms. Kirti Parashar, received a life-saving heart transplant that gave her 5 more years with us. It was possible only because someone donated their organs upon their death, and saved so many lives, including my mother’s, and we are truly grateful for that.” Sunayana Singh, CEO, ORGAN India said that “We have made it our mission to sensitize the public about deceased organ donation. We believe that MTV ORGAN Daan campaign is the perfect way to inspire the youth of this country to leave a legacy that spans many lives, and that too in a way that appeals to them.”         Bollywood actor Arjun Mathur who came on board to echo the need for awareness amongst masses, said “Organ Donation is a cause I feel strongly about for I have seen its impact quite closely. Despite the deluge of information available on this issue and the alarming data, there is a long road ahead till we rise up as a society and pledge to make a difference. I am glad to associate with MTV ORGAN Daan and with ORGAN India for a need of the hour initiative that aims to evoke awareness around organ donation in India and urge the youth to come forward and participate. As a part of this campaign, I am happy to catalyse this change and focus on the need for the most valuable gift of life.”     Launched  during the Daan Utsav, i.e. the Joy of Giving Week (2nd Oct-8th Oct), MTV ORGAN Daan will be an on-going initiative that aims to catalyse the youth around the most honorable form of ‘Daan’- the gift of life. With a strong meld of humour and quirk at its core, MTV has curated this campaign around the prevalent Indian belief that ‘Punya/Good deeds are a gateway to Heaven’ and Organ Donation can surely help one reserve a spot up there. This call to action thererby aims to encourage sign ups as organ donors.   Starting off with the campaign, MTV put out a series of interactive social media posts to debunk existing myths around organ donation along with an insightful infographic that reflected  the enormity of the issue in India. From the right age of donating to the different organs one can donate and the protocols involved, MTV rode on innovative messaging, memes, comic strips and out of home branding to cater to the limited attention span of today’s youth urging them to come out in large numbers and support this cause.   As a central messaging tool, two brand film that depicts the campaign idea of One Time Pass to Heaven has also been created. The film delivers the message of ‘Organ Daan’, ensuring a mass appeal in the ‘classic’ MTV way. In addition to being promoted on MTV India’s social handles, the films will also be aired across channels in the Youth, Music and English Entertainment cluster of Viacom18. With this campaign, MTV and ORGAN India eventually aim to trigger sign ups on  www.mtvorgandaan.com , urging Indians to become Organ donors. On signing up, an auto-triggered personalized ‘One Time Pass to Heaven’ will be available to the participant to share on their personal social media handles as a proud Organ Donor. This will eventually be followed by the actual organ donor card.   Official Data suggests that One Organ Donor can save up to 8 lives.* That’s the power of this precious gift of life. Imagine what we can achieve if majority of us choose to do the same. So, without further ado, pledge to make a difference, stand out and get your heaven ka One Time Pass (OTP) with MTV ORGAN Daan!!