Guest Authors

Jul 31 2020

By Admin

Tracing the course of Indian real estate PR in pre and post lockdown times

When the going gets tough, the tough gets going. Public Relations agencies and consultants who were able to provide brand recognition and value to their existing clients in this unprecedented time have rightly stood by this thought. PR has always...

Jul 31 2020

By Admin

Importance of an omnichannel marketing approach during this pandemic

Current pandemic has been a wake up call for most of the marketers to re-look at their approach with a blooming set of new opportunities. While most of the industries got affected negatively by the pandemic situation, there are few industries tha...

Jul 27 2020

By Admin

Financial Assistance of Rs. 5 Lakhs for Young Lawyers who suffered due to COVID-19: Dr Kislay Panday

Dr. Kislay Panday, an eminent lawyer at the supreme court of India said “young lawyers are the torch bearers of Indian judicial system and responsible for upholding the democracy in the Country but right now they are in distress as Cor...

Jul 27 2020

By Admin

Brands should adopt an 'omnichannel' approach

Indian consumers now have more TV content choices than ever before, and many more ways and places to watch it. This means that shifting to an omnichannel approach is crucial for advertisers to retain their reach and engagement with customers...

Jul 27 2020

By Admin

Covid-19: Hygienic and safe food is the need of the hour

While discussions around food hygiene and safety has always had prominence, the ongoing Covid-19 crisis has once again thrown open and emphasized the importance of addressing the issue and heightening awareness around it. This has also highlighted the...

Jul 27 2020

By Admin

999Services.com Sets a New Safety Standard in the AC Industry

    Air conditioners are a unique product for homeowners to buy, use, and maintain. With the purchase of any AC unit inevitably comes installation, maintenance, service, and repairs.    More often than not, when an AC unit breaks down or ne...

Jul 17 2020

By Admin

Dealing with the Dragon

It sounds cliché to blame the British Raj for our present domestic and international problems. Unfortunately thanks to the British legacy, we are still grappling with the problems left by them. The present Indo-china dispute can be attributed t...

Jul 11 2020

By Admin

Impact of Covid19 on Consumers of Digital News Platforms

The COVID-19 pandemic has accelerated the global disruption of lives, businesses and business models to unprecedented rates. While several businesses are still analysing the impact of the pandemic on their operations, the revolution of consumer behavi...

Jul 07 2020

By Admin

Kidney patients stay cautious during the Monsoon! Tips to avoid infec

The onset of the monsoon season in the country is no doubt a time of relief from the scorching summer heat as the temperatures drop and the landscape turns lush green and vibrant. However, the monsoon months infamously bring with them a numb...

Jul 07 2020

By Admin

The Impact of Coronavirus on Short Term Rentals

The pandemic resulted in widespread travel restrictions across the country. There is no doubt that Covid-19 has dealt a huge blow to short term rental owners as most of them have seen almost zero demand. Many homeowners are shifting their model b...

Jul 02 2020

By Admin

App Bot Frauds And Ways To Protect From Them

Growth in mobile gaming is exploding, more so than ever since the outbreak of the COVID-19 virus. In fact, new data from App Annie suggests that install for mobile game downloads went up 20% in Q1 2020. Nowhere is gaming growth more apparent than...

Jul 02 2020

By Admin

Corona: A legal Challenge

It is more than four months; still, there is no cure for Corona. While in the earlier months of March and April, the cases were rather low but in the last few weeks, the Corona positive cases have grown exponentially. Apart from the health as...

Jun 24 2020

By Admin

Streaming wars: How will media buying adapt?

The Over-The-Top media services (OTT) market in India is predicted to grow at 21.8% CAGR from Rs 4,464 crore in 2018 to Rs. 11,976 crore in 2023, according to PwC’s Global Entertainment and Media Outlook 2019–2023. There’s been a lot...

Jun 24 2020

By Admin

Marketing is, serving the human in the consumer

Yan Han, International Business Chairperson, Topline Consulting Group The world of marketing came to a sudden halt in the wake of the deadly Coronavirus. With the growing impact of this unrivaled tragedy, the global economy is at its lowe...

Jun 15 2020

By Admin

From a scholar to Jwellery designer - story of Dr. Harshaa Seth.

I am Dr. Harshaa Seth. I am a Jewelry designer for Films, TV shows & Ad Films. During my college days I was excellent in studies. But simultaneously I learn many art forms like : Jewellery designing, Makeup artistry, Classical music, Bharatn...

Jun 06 2020

By Admin

Role of Effective Healthcare Communication during a Pandemic

As the world battles a pandemic of unprecedented scale, governments and healthcare systems have launched multi-dimensional efforts to contain the outbreak and ensure high risk preparedness. From announcing nationwide lockdowns to procuring adequate pr...