Guest Authors

Oct 21 2020

By Admin

How Can HR Protect Employees’ Mental Health During Covid-19 Crisis?

We are living in the most uncertain, unprecedented and increasing unsettling times of our lives. Uncertainty triggers anxiety. Between rising numbers of Covid-19 cases, questions about whether or not to reopen economies and businesses, the ongoin...

Oct 21 2020

By Admin

Potential of Programmatic Audio Advertising

Audio is currently undervalued and underutilized in India. There needs to be more education, and more measurement tools, says Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India. In India, programmatic audi...

Oct 13 2020

By Admin

Guidelines for Creating a Banking App

Mobile apps are revolutionizing the way we manage our finances, with 90% of mobile users predicted to make a mobile payment with their smartphone in 2020. In 2018, digital transactions in India increased by 55%, compared with 48% in China a...

Oct 06 2020

By Admin

The Modern Worker Demands Modern Recognition

It is amazing how there is no limit to the amount of good one can do if one does not care who gets the credit. But then hey, everyone craves for recognition of some kind or the other. This was true earlier & is truer now in this era of Social...

Sep 29 2020

By Admin

Impact of Covid 19 on the media and entertainment industry

We know that COVID-19 has impacted all aspects of life and business. The media and entertainment industry were no exception. Unlike some sectors where work from home was still an option and operations could be managed remotely during the lockdown, M&a...

Sep 26 2020

By Admin

Live a heart healthy life this World Heart Day

September 29 is observed as World Heart Day to spread awareness about cardiovascular diseases (CVD), including heart disease and stroke. In the time of COVID-19, people are faced with a double-edged threat. Not only are they more at risk of developing...

Sep 23 2020

By Admin

Wi-Fi 6: India Gears Up for the Next Generation of Wi-Fi Technology

With much of the country being on lockdown in the past few months due to the ongoing pandemic, by now you must be aware of the importance of Internet and Wi-Fi devices. Many of us didn’t realize the significance of having a strong Wi-Fi device i...

Sep 18 2020

By Admin

How to market your food delivery app

Estimates suggest the global food delivery app market will reach $134.49 billion by 2023. An already hot market has come to a boil as COVID-19 lockdown measures pushed people to food delivery apps in droves. Increased competition for users means...

Sep 17 2020

By Admin

Improve Employee Experience by making Wellbeing Culturally Relevant

There is a lot of talk in companies about ensuring that the sales of their products keep going up by ensuring the customers are satisfied with their services. They ensure that this is done by enticing & satisfying the needs of their customers....

Aug 28 2020

By Admin

“A landmark judgment on coparcenary which paves the way for gender equality”: Dr Kislay Panday

Our legal system moves slowly but surely. And this was once again proved on Tuesday when the Supreme Court ruled that it did not matter whether the father or the coparcener was alive at the time of passing the inheritance act in 2005. That all daughte...

Aug 25 2020

By Admin

Is Crowdfunding a Good Way to Invest in Real Estate

Real estate has always been a great investment opportunity for investors. In my opinion, real estate can be the safest and best way to achieve financial freedom. However, buying properties has been out of bounds to most individuals as it involves a hu...

Aug 20 2020

By Admin

Renowned MD Radiologist and Healthcare entrepreneur Dr.Sunita Dube launches mission wellness 2030 plan in India

Doctors around the globe have been working very hard in order to contain the virus since the past 5 months. MD, Radiologist, Healthcare Entrepreneur, and the Founder of MedscapeIndia, Dr. Sunita Dube has been at the centre of several efforts to meet t...

Aug 19 2020

By Admin

How super-apps can transform the mobile marketing landscape

When it comes to super-apps, there’s no denying that they dominate the Asian market. In the past we’ve seen tremendous growth, where super-apps started with a single purpose to entice uptake and mass usage and then branched out t...

Jul 31 2020

By Admin

Tracing the course of Indian real estate PR in pre and post lockdown times

When the going gets tough, the tough gets going. Public Relations agencies and consultants who were able to provide brand recognition and value to their existing clients in this unprecedented time have rightly stood by this thought. PR has always...

Jul 31 2020

By Admin

Importance of an omnichannel marketing approach during this pandemic

Current pandemic has been a wake up call for most of the marketers to re-look at their approach with a blooming set of new opportunities. While most of the industries got affected negatively by the pandemic situation, there are few industries tha...

Jul 27 2020

By Admin

Financial Assistance of Rs. 5 Lakhs for Young Lawyers who suffered due to COVID-19: Dr Kislay Panday

Dr. Kislay Panday, an eminent lawyer at the supreme court of India said “young lawyers are the torch bearers of Indian judicial system and responsible for upholding the democracy in the Country but right now they are in distress as Cor...