Guest Authors

Dec 08 2020

By Admin

Can Business Coaching support SMEs in their Transformation Journey?

Running a business can often feel and appear like a very lonely pursuit. However, having an experienced business coach that you can rely on is one of the most valuable resource available to SME business owners. Most SMEs business owners looking for...

Dec 07 2020

By Admin

Human Resources in the Security Sector: An Integrated Model for the Future ahead

Manpower Security has always been considered an unorganized sector & irrespective of the size of the industry it still remains more or less nascent in the minds of big money churners. Our country saw an Industrial revolution post ‘91 &...

Dec 01 2020

By Admin

How Will The Education Industry Look Like In The Future?

The last one year has been quite dramatic for all the industries and the education industry has also seen the impact of COVID 2019 in different ways, one question that was in the mind of every individual, be it parent, student, the teacher is how will...

Nov 25 2020

By Admin

Getting started with mobile attribution: What you need to know

In an increasingly complex digital environment, marketers need data they can rely on. But for many brands, the accuracy of data is an ongoing struggle: a recent study showed that a whopping 21 cents of every media dollar spent by organizations in...

Nov 06 2020

By Admin

Do you think all Business Email Solutions are same? Hackers would be glad to know

Today, Email is the core of almost every business, and the easiest way to communicate with businesses and customers. It is a platform where you get your most crucial information and notifications. Also, it provides you with storage space for...

Oct 30 2020

By Admin

Why everyone is experimenting with Instagram stories like feature?

2013 was the year when stories came into existence, stories were the reason for snapchat to gain immense popularity among Gen Z. Snap Stories allowed its users to post 24-hour ephemeral photo and video slideshows that disappear within a day. This form...

Oct 24 2020

By Admin

Tanishq Ad Row: What We All Should Learn!

In the last few days, I am guessing almost everyone on social media has stumbled upon one of these. And those who haven’t seen it for once, clearly live under a rock. No offense. Here, let me tel...

Oct 21 2020

By Admin

How Can HR Protect Employees’ Mental Health During Covid-19 Crisis?

We are living in the most uncertain, unprecedented and increasing unsettling times of our lives. Uncertainty triggers anxiety. Between rising numbers of Covid-19 cases, questions about whether or not to reopen economies and businesses, the ongoin...

Oct 21 2020

By Admin

Potential of Programmatic Audio Advertising

Audio is currently undervalued and underutilized in India. There needs to be more education, and more measurement tools, says Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India. In India, programmatic audi...

Oct 13 2020

By Admin

Guidelines for Creating a Banking App

Mobile apps are revolutionizing the way we manage our finances, with 90% of mobile users predicted to make a mobile payment with their smartphone in 2020. In 2018, digital transactions in India increased by 55%, compared with 48% in China a...

Oct 06 2020

By Admin

The Modern Worker Demands Modern Recognition

It is amazing how there is no limit to the amount of good one can do if one does not care who gets the credit. But then hey, everyone craves for recognition of some kind or the other. This was true earlier & is truer now in this era of Social...

Sep 29 2020

By Admin

Impact of Covid 19 on the media and entertainment industry

We know that COVID-19 has impacted all aspects of life and business. The media and entertainment industry were no exception. Unlike some sectors where work from home was still an option and operations could be managed remotely during the lockdown, M&a...

Sep 26 2020

By Admin

Live a heart healthy life this World Heart Day

September 29 is observed as World Heart Day to spread awareness about cardiovascular diseases (CVD), including heart disease and stroke. In the time of COVID-19, people are faced with a double-edged threat. Not only are they more at risk of developing...

Sep 23 2020

By Admin

Wi-Fi 6: India Gears Up for the Next Generation of Wi-Fi Technology

With much of the country being on lockdown in the past few months due to the ongoing pandemic, by now you must be aware of the importance of Internet and Wi-Fi devices. Many of us didn’t realize the significance of having a strong Wi-Fi device i...

Sep 18 2020

By Admin

How to market your food delivery app

Estimates suggest the global food delivery app market will reach $134.49 billion by 2023. An already hot market has come to a boil as COVID-19 lockdown measures pushed people to food delivery apps in droves. Increased competition for users means...

Sep 17 2020

By Admin

Improve Employee Experience by making Wellbeing Culturally Relevant

There is a lot of talk in companies about ensuring that the sales of their products keep going up by ensuring the customers are satisfied with their services. They ensure that this is done by enticing & satisfying the needs of their customers....