Guest Author Article from the World of Media and Advertising

Guest Authors

Jun 13 2022

Pairing: Writing Instruments and Creative Self-Expression

While pens are a tool that’s readily available in the hands of every consumer around the world, they remain a crucial and valuable tool for artists and writers. Choosing the right pen for the right activity can unleash creati...

Oct 25 2021

Keep your skin festive ready

Healthy skin requires an extensive skincare routine as well as nourishing your body through a balanced diet. A healthy lifestyle can contribute to healthy, younger-looking skin and the right amount of cleansing and nourishment can help...

Sep 21 2021

Workplace Wellbeing: A Transformational Leadership Perspective

The pandemic has prompted wholesale changes in the way professionals work, where they work and how they work. Intermittent lockdowns have made sure that the plans of organizations to bring their workforces back to office spaces remain in lim...

Sep 20 2021

Brightcove CPO interview - Emergence and future of OTT in India

What is Brightcove and what is your primary role in it? When video is done right it can have a powerful and lasting effect. Brightcove has a longstanding reputation for being a leader in the online video space, and enables customers to de...

Aug 25 2021

Mindful Leadership: Inner Engineering for a Better World

The external world is a direct consequence of what exists within. When the inner universe is sorted, in terms of being peaceful and streamlined, it brings about a complete transformation on the outside. The outer self and circumstances a...

Aug 25 2021

Esports In India: Rapidly Growing Industry & A New Career Domain

Esports in India is in its infancy. However, its growth prospects are promising. If trends are to be believed, esports in India has massive potential to beat the traditional sports in terms of popularity, reach and earning potential, etc. The...

Jul 27 2021

Virat, you were too soft for LPU

With power comes responsibility, as the famous quote from the movie Spiderman echoes, there is much that Indian celebrities have to adhere to. With the latest Tweet and Instagram post by legendary cricketer Virat Kohli, praising Lovely Profe...

Jul 21 2021

Mobile advertising is changing the landscape of advertising sector

In a world of hyper-exposure to advertisements, that the pandemic has had a ‘sobering effect’ on the advertising sector as a whole is beyond doubt. Yet, for an industry characterized by a cross-platform media landscape with a plethora...

May 29 2021

Five ways that take virtual events up a notch

The Covid-19 outbreak continues to make virtual collaboration a mainstream tool. Institutions and organizations have adapted to this change and people have become accustomed to it. As organizations and events see it, virtual events culture will c...

Apr 15 2021

Emerging trends in the consumer durables industry in the ‘new normal’

2020 will leave its mark in history as the year that altered lives and reshaped the business landscape across industries. The consumer durables industry has come a long way since the beginning of the pandemic. Companies have tapped into changing...

Mar 10 2021

#CareForHerHeart by helping her manage her stress better

Women have donned multiple roles, from being the nurturer and caregiver for the family to multi-tasking and leading at the professional front. Dedicated to their responsibilities, most often, they get caught up in the demands of day-to-day life that c...

Feb 25 2021

The Chrysalis of marketing

Peter Drucker, the Austrian management consultant, educator, and author, once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” This quote treads well even in the...

Jan 29 2021

Importance of Video Marketing

With the world going digital and lives getting busier, people do not have enough time to invest in reading long descriptions or digging deep into the services.The modern consumer of today wants to see the product in action. That is where the role of v...

Jan 25 2021

Advertising trends that will die in 2021

It wouldn’t be wrong to term 2020 as the year of disruption and transformation.What was expected to be a good year for advertising sector turned out to be a catalyst for digital transformation of the sector that made brands to recalibrate t...

Dec 08 2020

Can Business Coaching support SMEs in their Transformation Journey?

Running a business can often feel and appear like a very lonely pursuit. However, having an experienced business coach that you can rely on is one of the most valuable resource available to SME business owners. Most SMEs business owners looking for...

Dec 07 2020

Human Resources in the Security Sector: An Integrated Model for the Future ahead

Manpower Security has always been considered an unorganized sector & irrespective of the size of the industry it still remains more or less nascent in the minds of big money churners. Our country saw an Industrial revolution post ‘91 &...