Guest Authors

Sep 21 2021

By Admin

Workplace Wellbeing: A Transformational Leadership Perspective

The pandemic has prompted wholesale changes in the way professionals work, where they work and how they work. Intermittent lockdowns have made sure that the plans of organizations to bring their workforces back to office spaces remain in lim...

Sep 20 2021

By Admin

Brightcove CPO interview - Emergence and future of OTT in India

What is Brightcove and what is your primary role in it? When video is done right it can have a powerful and lasting effect. Brightcove has a longstanding reputation for being a leader in the online video space, and enables customers to de...

Aug 25 2021

By Admin

Mindful Leadership: Inner Engineering for a Better World

The external world is a direct consequence of what exists within. When the inner universe is sorted, in terms of being peaceful and streamlined, it brings about a complete transformation on the outside. The outer self and circumstances a...

Aug 25 2021

By Admin

Esports In India: Rapidly Growing Industry & A New Career Domain

Esports in India is in its infancy. However, its growth prospects are promising. If trends are to be believed, esports in India has massive potential to beat the traditional sports in terms of popularity, reach and earning potential, etc. The...

Jul 27 2021

By Admin

Virat, you were too soft for LPU

With power comes responsibility, as the famous quote from the movie Spiderman echoes, there is much that Indian celebrities have to adhere to. With the latest Tweet and Instagram post by legendary cricketer Virat Kohli, praising Lovely Profe...

Jul 21 2021

By Admin

Mobile advertising is changing the landscape of advertising sector

In a world of hyper-exposure to advertisements, that the pandemic has had a ‘sobering effect’ on the advertising sector as a whole is beyond doubt. Yet, for an industry characterized by a cross-platform media landscape with a plethora...

May 29 2021

By Admin

Five ways that take virtual events up a notch

The Covid-19 outbreak continues to make virtual collaboration a mainstream tool. Institutions and organizations have adapted to this change and people have become accustomed to it. As organizations and events see it, virtual events culture will c...

Apr 15 2021

By Admin

Emerging trends in the consumer durables industry in the ‘new normal’

2020 will leave its mark in history as the year that altered lives and reshaped the business landscape across industries. The consumer durables industry has come a long way since the beginning of the pandemic. Companies have tapped into changing...

Mar 10 2021

By Admin

#CareForHerHeart by helping her manage her stress better

Women have donned multiple roles, from being the nurturer and caregiver for the family to multi-tasking and leading at the professional front. Dedicated to their responsibilities, most often, they get caught up in the demands of day-to-day life that c...

Feb 25 2021

By Admin

The Chrysalis of marketing

Peter Drucker, the Austrian management consultant, educator, and author, once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” This quote treads well even in the...

Jan 29 2021

By Admin

Importance of Video Marketing

With the world going digital and lives getting busier, people do not have enough time to invest in reading long descriptions or digging deep into the services.The modern consumer of today wants to see the product in action. That is where the role of v...

Jan 25 2021

By Admin

Advertising trends that will die in 2021

It wouldn’t be wrong to term 2020 as the year of disruption and transformation.What was expected to be a good year for advertising sector turned out to be a catalyst for digital transformation of the sector that made brands to recalibrate t...

Dec 08 2020

By Admin

Can Business Coaching support SMEs in their Transformation Journey?

Running a business can often feel and appear like a very lonely pursuit. However, having an experienced business coach that you can rely on is one of the most valuable resource available to SME business owners. Most SMEs business owners looking for...

Dec 07 2020

By Admin

Human Resources in the Security Sector: An Integrated Model for the Future ahead

Manpower Security has always been considered an unorganized sector & irrespective of the size of the industry it still remains more or less nascent in the minds of big money churners. Our country saw an Industrial revolution post ‘91 &...

Dec 01 2020

By Admin

How Will The Education Industry Look Like In The Future?

The last one year has been quite dramatic for all the industries and the education industry has also seen the impact of COVID 2019 in different ways, one question that was in the mind of every individual, be it parent, student, the teacher is how will...

Nov 25 2020

By Admin

Getting started with mobile attribution: What you need to know

In an increasingly complex digital environment, marketers need data they can rely on. But for many brands, the accuracy of data is an ongoing struggle: a recent study showed that a whopping 21 cents of every media dollar spent by organizations in...

Nov 06 2020

By Admin

Do you think all Business Email Solutions are same? Hackers would be glad to know

Today, Email is the core of almost every business, and the easiest way to communicate with businesses and customers. It is a platform where you get your most crucial information and notifications. Also, it provides you with storage space for...

Oct 30 2020

By Admin

Why everyone is experimenting with Instagram stories like feature?

2013 was the year when stories came into existence, stories were the reason for snapchat to gain immense popularity among Gen Z. Snap Stories allowed its users to post 24-hour ephemeral photo and video slideshows that disappear within a day. This form...

Oct 24 2020

By Admin

Tanishq Ad Row: What We All Should Learn!

In the last few days, I am guessing almost everyone on social media has stumbled upon one of these. And those who haven’t seen it for once, clearly live under a rock. No offense. Here, let me tel...

Oct 21 2020

By Admin

How Can HR Protect Employees’ Mental Health During Covid-19 Crisis?

We are living in the most uncertain, unprecedented and increasing unsettling times of our lives. Uncertainty triggers anxiety. Between rising numbers of Covid-19 cases, questions about whether or not to reopen economies and businesses, the ongoin...

Oct 21 2020

By Admin

Potential of Programmatic Audio Advertising

Audio is currently undervalued and underutilized in India. There needs to be more education, and more measurement tools, says Rita Sahajpaul, National Head of Product and Marketing Science at Xaxis India. In India, programmatic audi...

Oct 13 2020

By Admin

Guidelines for Creating a Banking App

Mobile apps are revolutionizing the way we manage our finances, with 90% of mobile users predicted to make a mobile payment with their smartphone in 2020. In 2018, digital transactions in India increased by 55%, compared with 48% in China a...

Oct 06 2020

By Admin

The Modern Worker Demands Modern Recognition

It is amazing how there is no limit to the amount of good one can do if one does not care who gets the credit. But then hey, everyone craves for recognition of some kind or the other. This was true earlier & is truer now in this era of Social...

Sep 29 2020

By Admin

Impact of Covid 19 on the media and entertainment industry

We know that COVID-19 has impacted all aspects of life and business. The media and entertainment industry were no exception. Unlike some sectors where work from home was still an option and operations could be managed remotely during the lockdown, M&a...

Sep 26 2020

By Admin

Live a heart healthy life this World Heart Day

September 29 is observed as World Heart Day to spread awareness about cardiovascular diseases (CVD), including heart disease and stroke. In the time of COVID-19, people are faced with a double-edged threat. Not only are they more at risk of developing...

Sep 23 2020

By Admin

Wi-Fi 6: India Gears Up for the Next Generation of Wi-Fi Technology

With much of the country being on lockdown in the past few months due to the ongoing pandemic, by now you must be aware of the importance of Internet and Wi-Fi devices. Many of us didn’t realize the significance of having a strong Wi-Fi device i...

Sep 18 2020

By Admin

How to market your food delivery app

Estimates suggest the global food delivery app market will reach $134.49 billion by 2023. An already hot market has come to a boil as COVID-19 lockdown measures pushed people to food delivery apps in droves. Increased competition for users means...

Sep 17 2020

By Admin

Improve Employee Experience by making Wellbeing Culturally Relevant

There is a lot of talk in companies about ensuring that the sales of their products keep going up by ensuring the customers are satisfied with their services. They ensure that this is done by enticing & satisfying the needs of their customers....

Aug 28 2020

By Admin

“A landmark judgment on coparcenary which paves the way for gender equality”: Dr Kislay Panday

Our legal system moves slowly but surely. And this was once again proved on Tuesday when the Supreme Court ruled that it did not matter whether the father or the coparcener was alive at the time of passing the inheritance act in 2005. That all daughte...

Aug 25 2020

By Admin

Is Crowdfunding a Good Way to Invest in Real Estate

Real estate has always been a great investment opportunity for investors. In my opinion, real estate can be the safest and best way to achieve financial freedom. However, buying properties has been out of bounds to most individuals as it involves a hu...

Aug 20 2020

By Admin

Renowned MD Radiologist and Healthcare entrepreneur Dr.Sunita Dube launches mission wellness 2030 plan in India

Doctors around the globe have been working very hard in order to contain the virus since the past 5 months. MD, Radiologist, Healthcare Entrepreneur, and the Founder of MedscapeIndia, Dr. Sunita Dube has been at the centre of several efforts to meet t...

Aug 19 2020

By Admin

How super-apps can transform the mobile marketing landscape

When it comes to super-apps, there’s no denying that they dominate the Asian market. In the past we’ve seen tremendous growth, where super-apps started with a single purpose to entice uptake and mass usage and then branched out t...