Tigress Tigress’s Meera Sharath Chandra Named Curator For The One Show Asia Showcase

Oct 20 2020

The One Club Greater China announced Meera Sharath Chandra, founder, CEO, CCO at Tigress Tigress, Mumbai has been named as one of 48 curators for this year’s The One Show Asia Showcase, a free program honoring the best work from the past year from throughout Asia and APAC regions.

The diverse selection committee will curate work based on an understanding of creative excellence with global, regional and local perspectives. The completed list of One Show Asia Showcase curators can be viewed here.

Curation will take place in November, and the selected work will be announced in December.

Under the disruption of the industry caused by the COVID-19 pandemic, The One Club announced The One Show Greater China Awards would for this year become The One Show Asia Showcase, where the best work from Asia and APAC will be free to submit and be showcased online for the world to see.

Work can be submitted here by October 25, 2020 extended deadline.

There are no Gold, Silver or Bronze award this year. Instead, certificates will be presented to celebrate work selected for The One Show Asia Showcase 2020.

Selected works will be displayed in a worldwide online showcase, displaying the best creative thinking in Asia Pacific for the world to see. The One Club will promote the showcase to it’s global audience, providing the opportunity for work to be recognized by the worldwide creative community.

“Out of the dark moment of this year, we can look to creativity to find the brightest stars and inspiration to move us forward.” said by Kevin Swanepoel, CEO, The One Club for Creativity, New York. “Great work still deserves to be recognized. I encourage agencies and brands throughout Asia Pacific to submit their work, and join us in celebrating the region’s amazing creativity that will be on display to the world.”

“Despite the problems of this year, we uphold our commitment to actively facilitate insightful communications among APAC countries,” said Ma Chao, chief representative, The One Club Greater China. “The One Show Asia Showcase will combine unique regional cultures and work with world-class selection standards to celebrate the best creative works in Asia Pacific on the international stage.”

Submission Extended Deadline: October 25, 2020

Submission Website: http://showcase.oneshow.asia

One Show Asia Website: http://www.oneshow.asia/#/

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UNLU, India’s premium celebrity engagement app is helping some of India’s top TV stars connect with their fans

Unlu, one of India’s leading celebrity engagement platforms that connects fans to their favourite celebrities through personalized video messages & experiences has onboarded some of India’s top television celebrities. Kiku Sharda, Rohit Roy, Tridha Choudhury, Arjun Bijlani, Jay Bhanushali, Gia Manek and many more are now available at the click of a button for fans and brands to engage with. Television stars are some of the most revered and followed celebrities in India. They rule the hearts of many and have always enjoyed attention and unconditional love from their fans but all these activities have come to a halt due to COVID. UNLU will provide a digital platform for fans to get a birthday greeting or motivational message from their favourite stars and give these artists a chance to get back to interacting with their fans in a safe environment. UNLU is exclusively designed as a celebrity-to-fan connect platform which lets users directly request for advice, a greeting or a heart to heart comment from their favourite celebrity. The app has been created to give fans across the country a unique and personalized experience, and intends to give them access to over 10,000 celebrities and influencers across genres such as sports, cinema, music, comedy, lifestyle, astrology and social media. UNLU caters to three distinctive segments namely Celebrities, Fans and Brands. One of the USPs of the app is the way it makes celebrities more accessible to their fans and helps them in turn to monetise their spare time. Another differentiator is the way it aids small and medium brands towards getting a brand endorsement from celebrities at a fraction of the price they usually charge. Himanshu Periwal, co-Founder, UNLU adds, “We are working towards building the biggest supply of celebrities across all possible categories, and are offering multiple forms of fan engagement beyond video shoutouts, which will ensure a fan on our platform finds the right celebrity and format for a one-to-one engagement. Television stars in India have a very strong fanbase spread across all cities and states and working with them will help us reach a variety of audiences.” UNLU is a Made-in-India app that has been launched to help fans and celebrities connect and create magical and memorable moments through unique and diverse formats.

SBI General puts a foot forward to help the flood affected SMEs in AP & Telangana

SBI General Insurance, one of the leading insurers in India, had put a foot forward to proactively support the flood damaged regions in Andhra Pradesh and Telangana. The recent floods witnessed in Andhra Pradesh and Telangana had caused a widespread loss of property, roads, businesses and crops; and had left behind a trail of destruction in Hyderabad, Ranga Reddy, Nalgonda, Vikarabad, Sanga Reddy, Kama Reddy, Medak, Siddipet, Karim Nagar and Yadadri Bhuvanagiri districts in Telangana; and West Godavari, East Godavari and Visakhapatnam districts of Andhra Pradesh; in October 2020. Being a responsible brand, SBI General had proactively tried to connect with the customers in these regions enquiring for any damages that can be covered under insurance claim, and thereafter had further taken steps to expedite the claims received from both the states. The flashflood had disrupted the businesses of SMEs having manufacturing units, factories, shops and godowns. Overall, at SBIG, approximately 120 property claims have been addressed largely covering SMEs, thereby helping these businesses get back on feet. PC Kandpal, MD & CEO, SBI General Insurance said, “Through multiple communication channels, we had notified all our policyholders on ways to connect with us for claim settlement. We had received more than 120 claims for damage to property and businesses, and 100 motor claims post flood. Majority of these claims were from Hyderabad and neighboring districts. Keeping the impact of the damage in mind, on priority, we have settled claims of stalled business on a fast-track mode. We would like to request our customers to approach us, in case they have suffered losses due to recent flood.” He further added, “We have recently been notified of Cyclone Nivara which is likely to affect parts of Tamil Nadu, Pondicherry and coastal Andhra Pradesh. In order to provide seamless claim service, we have made the necessary arrangements for our policyholders.”

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CSR

SBI General puts a foot forward to help the flood affected SMEs in AP & Telangana

SOS Children’s Villages of India Organises e -Tarang 2020 – the Annual Cultural Festival for Children under its care

SOS Children’s Villages of India, India’s largest child care NGO dedicated to the holistic development of children without parental care, and those who are at the risk of losing it, is organising e-Tarang 2020, the annual cultural festival to bring out the creative talents of the children under its care. The zonal level competitions that took place in the categories of solo song, duet song, extempore speech in Hindi and English, group dance, quiz, and science model culminated today. The grand finale is scheduled on Thursday 26thNovember 2020. The event will be streamed at 4 pm on Facebook. (Link: https://www.facebook.com/events/3463707287057613/) Tarang is organised also to commemorate the World Children’s Day, which falls on November 20 every year. The NGO provides family-like care to more than 6,500 children who live in Children’s Villages, and supports thousands of children through community outreach interventions in 32 locations across 22 States in the country. During these unprecedented times, this event is an attempt on part of SOS Children’s Villages of India to engage the children creativity and facilitate their mental well-being. Commenting about Tarang 2020, Mr Sumanta Kar, Senior Deputy National Director, SOS Children’s Villages of India, said, “Tarang upholds our commitment to support the children under our care to develop, and demonstrate their creative and co-scholastic pursuits in their own ways. The event celebrates the children’s ‘Right to Participation’, which is one of the main pillars of the United Nations Convention on the Rights of the Child. The pandemic and lockdown restrictions cannot be an excuse for not cheering for our children. Hence, this year we have organised an e-Tarang. It will be streamed on Facebook for the benefit of our partners, sponsors, children, coworkers, and friends. We look forward to you joining to applaud our children’s performances and achievements. I also urge more and more and more people to come forward to support and participate in this cause.” Hundreds of children have participated and showcased their talents in a series of inter-zonal activities and performances organised in the last few weeks. About 75 children were adjudged the winners in the zonal-level competitions. These winners will compete in the grand finale.

Poddar Foundation Conducts Field Session On Mental Health Awareness for Adolescent Girls

Poddar Foundation, one of India’s largest organizations focusing working in the area of mental health, conducted a session on the importance of mental health awareness and wellbeing for adolescent girls.. The socially distanced interactive session was attended by 35 girls from disadvantaged backgrounds. It was the first community session conducted by the Poddar Foundation since the lockdown. “Adolescent girls do not seek professional help for mental health problems for a variety of reasons. Confidentiality concerns, lack of knowledge about professional services, the backward notion that symptoms of distress reflect a temporary crisis brought on by age and lack of appropriate responses from their families, who still look at mental health problems through the lens of stigma on account of the religious and cultural conditioning. Considering the high rates of mental health disorders among adolescent girls and their unique vulnerabilities, we decided to kickstart our field work with this interactive session to get a sense of what they have been going through since the lockdown and come to an understanding of how better we can help them,” said Dr. Prakriti Poddar, Mental Health Expert and MD, Poddar Foundation. The girls were encouraged to come forward and talk about the issues they face on a daily basis, the effect it has on their mental outlook and the psychological distress they face. Almost all of them said they didn’t know whom to turn to for help. Many of them were unaware of the magnitude of their problems and were not even sure whether they needed professional intervention. The session was designed to help them understand the importance of timely mental health intervention. “We learned a lot during our session. They asked us to talk about our problems and patiently answered all our questions. Many of us did not know that help was readily available for people like us. We now know where to turn to. We will surely tell our friends about it and encourage them to reach out as well” said Sandeep (Name Changed), a participant from Bhim Nagar. “There is a paucity of mental health literacy in low- and middle-income countries, and India is no exception. We need more studies to plan interventions and improve recognition of mental health problems. It will encourage more people to seek help and prevent fallouts. Mental illnesses in India are largely attributable to socio-economic factors. Studies have shown that poverty has a direct impact on the mental health of adolescents. Young women from disadvantaged communities and backgrounds are particularly vulnerable due to adversities associated with physical abuse, poverty, lack of access to education, sex trafficking, and rigid restrictions on mobility. With a rise in the cases of domestic violence since the lockdown, this was the first demographic we decided to address when we resumed our field work. We wanted to give them access to mental health resources so that they feel comfortable coming forward and talking about their problems” added Dr. Prakriti. The foundation has conducted mass awareness campaigns in collaboration with Maharashtra State Commission for Women, Maharashtra State Human Rights Commission and NGOs like Bharatiya Muslim Mahila Andolan and Strujana Charitable Trust to empower, educate and equip disadvantaged and marginalized women. At present, the foundation is working with over 60,000 people in the state of Maharashtra, and has created a teaching and training manual for social workers, anganwaadis, teachers, students, and medical officers.

Ashwin Malik Foundation implements social change in the sectors of education, employment & healthcare

Ashwin Malik Meshram Foundation, a non-profit organization based in Mumbai has been working in the sectors of Education, Employment, and Healthcare. They have organized multiple free-of-cost drives dedicated to bringing actionable changes in the community. With a minimum turnout of 150 people per drive, Ashwin Malik Meshram Foundation has impacted thousands of locals to date. Education – AMMF, under their initiative Disha – Ujjwal Bhavishya Ki Ore, organizes Career Guidance and Counselling Sessions for the students who have cleared their X and XII examinations. The sessions are conducted by expert counsellors, who help the students understand the various career options available to them while explaining the admission process for each to avoid parents’ and students’ anxiety. Employment - Under the initiative ‘Ghar Ghar Rozgar,’ the Foundation has been working towards facilitating employment opportunities for the locals. Acting as a link between corporates and the candidates, AMMF helps people from various backgrounds find several blue-and white-collar jobs like administration, accounting, security guards, delivery men, maintenance, etc. with their partner organizations. Healthcare - Under the Healthcare sector, a Sanitary Pad Donation Drive called ‘Saheli’ aims to educate underprivileged women about the importance of personal hygiene, and to create a safe space for them to talk and discuss the various issues that they face. The volunteers create awareness about the various health issues for women like PCOD, postpartum depression, cervical cancer, etc. A 3-month supply of sanitary pads is provided to women in order to promote a healthy lifestyle. On this initiative Ashwin Malik Meshram, Chairman, Ashwin Malik Meshram Foundation said“Education and employment have the power to transform the situation for any family. And we, at AMMF, are doing our part by making education and employment accessible to families in need.” To promote the three sectors of Education, Employment & Healthcare and to decrease the knowledge gap, the Foundation also works on several other initiatives like Hum Honge Kamyab – Let’s Bridge The Digital Divide, Choose Life Not Addiction - Alcohol De-addiction Sessions, Shakti – Sashakt Naari Se Hi Banega Sashakt Samaaj, Food For All – Let’s Take A Bite Out Of Hunger, etc.

Ad World

2021 marketing imperatives to support ‘rebound and recovery’ strategies.

More than two thirds (69%) of businesses expect to end the second half of 2020 in decline. Just under half (45%) of those expect their business to be down by 20% or less, while one in five of those leaders expects their business to be down in excess of 40% y/y. As news of positive stage 3 clinical trials emerges, just one quarter (23%) expect their business to recover within a six-month timeframe of a vaccine being widely available, while 41% expect recovery within a year. More than one quarter (27%) expect their business to take as long as two years to fully recover from the COVID-19 crisis. In Global Business Compass, a study of almost 4,500 business leaders around the world; Kantar identified that almost two thirds (61%) of companies had reduced their marketing spend by an average of 36.7% in 2020. This included half of companies (50%) cutting comms and media spend by an average of 39.3%. With this widespread economic concern, and the constraints being placed upon marketing, Kantar, the world’s leading data, insights, and consulting company has identified the three core strategies marketing teams should pursue to support their business’s ‘rebound and recovery’ strategy. Imperative #1: Digital Transformation: Omnichannel and ecommerce is surging. 40% of consumers say they have increased their ecommerce spend during lockdown, rising to 48% of households with children. 45% of consumers will continue shopping with online stores they found during the pandemic. 55% of companies invested in their ecommerce capabilities during the pandemic. The change is not only about online business, new buying patterns and behaviours are emerging making brands and companies more vulnerable to competition. With digital becoming an integral part of the new normal, brands that elevate the human experience will be strongest. Marketing teams can drive success through reinventing channel strategies, shifting towards the best performing channels. Testing new models of growth and partnerships (social commerce and direct to consumer) should be on the agenda of every CMO, while investigating changing needs, buying power and the importance of different touchpoints in new ecommerce journeys will inform those strategies. This understanding will require a purposeful data strategy that discovers the power of owned data within the organisation and integrates it with trusted third-party data to understand the new buying signals and deliver that data to the decision makers within the marketing and media teams. Imperative #2: Purpose and sustainability really will make a difference The pandemic has made people re-evaluate the importance of purpose and sustainability in their priorities. 85% of consumers think it is important to buy from companies that support causes in which they believe. Brands need to have an impact in people’s lives and the world they live in. Purpose is a systemic stabiliser for brands in times of global economic recession. It is paramount to revive and reinvent relationships that connect the brands to emerging consumer needs. Businesses are under pressure to play a more supporting role in giving meaning to people’s life and position themselves on issues such as diversity, local culture vs. globalism, racial justice, sustainability and community. Marketing teams in 2021 should reflect on what explicit or implicit needs are being met and consider the impact you can have on users’ lives, functionally or emotionally. Integrate purpose as a living element of the communication, product, brand experience and brand commitment rather than treat it as an isolated concept. Re-engage with consumers and their issues in a transparent, meaningful, connected way, and be ready to make sacrifices for the public good. Imperative #3: Organisation performance and innovation: Almost two in three leaders don’t feel they have the right operating model to be competitive. During the pandemic 20% of businesses experienced growth. There are lessons to be learned from these companies that will transform how businesses are run. 59% of companies that achieved growth during the pandemic pivoted their business model, while more than a quarter invested more in innovation. Recovery will require businesses to make drastic changes to old ways of working and significantly review and invest in organisational performance. Create a feedback loop with your employees and consumers to ensure your corporate narrative and long-term strategic priorities are still relevant and to accelerate your learning curve and consistently scale best practices. People’s new rituals need to be at the heart of the portfolio innovation strategy. Innovation is one of the key characteristics that enable meaningfully different brands to rebound up to nine times faster. Reinvent channel strategies - remember people crave human connection. Elevate the human experience even in digital environments. Only one in four consumers are satisfied with retailers omnichannel presence. Siloed-organisations that isolate customer experience from sales and marketing need urgent reorganisation to get a holistic view of how to reactivate demand. In discussing Kantar’s advice for marketing leaders Rosie Hawkins, Chief Innovation Officer at Kantar commented “Adapting to new conditions and being brave are key to fast recovery. Virtually every business we interviewed for this study agreed that consumer behaviour has changed for good. Whether it is how they shop, their product needs, their customer service needs, we need to reset what we know about customer behaviour in the future. History has taught us that businesses that are brave during these recessionary periods rebound stronger. Understand your changing customer needs, invest as much as possible in gaining share of voice (and share of market), adapt your strategy to leverage more digital shopping and service channels. Every company has an opportunity to reframe the experiences they deliver to offer purpose-driven actions and they should not be afraid of serving this important new role in society.” Preeti Reddy, CEO – South Asia, Insights Division, Kantar added, “In this changing world order, it is an imperative that organizations and brands continue learning about changing consumer preferences and adapting strategies on a real time basis. This will need businesses to be agile and to develop mechanisms that capture information from multiple sources to aid decision making. This will also mean that the need to build stronger, more resilient brands will only increase further; and also to build a strong communication network to communicate brand value and intent to customers on an ongoing basis. Consequently, the role of marketing in driving future strategies of the organization will become even more significant.” Kantar’s three imperatives for rebound and recovery are part of Global Business Compass. More insights can be found on Kantar.com.

Innovation, Pioneering and Differentiation key for business success shares Marico’s Harsh Mariwala with budding entrepreneurs at TiECON Chennai 2020

Addressing budding entrepreneurs on the various nuances of setting up successful and sustainable business in India, Harsh Mariwala, Founder and Chairman of Marico delivered an insightful keynote address in the second day of TiECON Chennai 2020. Taking the audience through various high points of Marico’s journey, Harsh Mariwala urged entrepreneurs of today to identify business models that are innovative, pioneering and a differentiator in the market place to overcome competition. During this power-packed talk, he further emphasized the importance of entrepreneurs playing to their strengths in order to create a successful business. With back-to-back power-packed sessions, the conference witnessed an overwhelming participation. Enlightening the entrepreneurs with interesting anecdotes from Marico journey, Harsh Mariwala also spoke about how entrepreneurs can enable themselves to tackle challenges by focusing on customer insights. From converting market trends to entering international markets with a deeper understanding of local customers, Harsh Mariwala’s session was an eye-opener on the evolving business climate in the country to aspiring entrepreneurs. Sharing his views on tackling competition from market leaders, Mr. Harsh Mariwala said “Identifying right opportunity by pioneering a segment has enabled us to earn large market share today. Hence, it is very important for entrepreneurs to identify what will work in the market place – either it has to be pioneering or differentiating or innovative. Otherwise, it will become difficult to compete with just another ‘me too’ product.” He also added, “Identify an opportunity, debate the concept with people to understand the blind spots and then actually try it out with customers. I am a firm believer in prototyping. Start with consumer insights, find out what consumers want, discuss your product with consumers, incorporate their feedback and then launch it in a test market to get a feeler. This will help entrepreneurs launch their business on a much larger scale. “Also to make this happen it is very important that you have the right talent pool. It is very important for entrepreneurs to create the right employee value proposition in the job market because there is a war for talent today. Entrepreneurs have to win this war in a highly competitive talent market by identifying what is the unique thing you are offering which will help you attract talent. Empowerment, agility and a flat organization structure has helped Marico attract the right talent. Flat organization structure has to be balanced with good quality of talent at the middle and senior level so that challenge is viewed as empowerment.” Following the keynote address, an intriguing fire-side chat was conducted between Mr. Harsh Mariwala and Ms. Meenakshi Ramesh, Executive Director of United Way Chennai on the rapidly changing business landscape amidst a pandemic. Sharing his views on how small businesses can co-exist during these tough times, Harsh Mariwala said, “High degree of consolidation is taking place and it will continue to happen partly because of COVID-19 and partly because of certain trends. COVID-19 itself has accelerated many trends which we had seen earlier by moving in a very fast manner. In many of the FMCG segment, it was difficult to launch new products and create a brand because of the distribution infrastructure and the need to advertise on television. Now with the digital spread, e-commerce and modern trade there are new opportunities for young entrepreneurs to launch brands that are created and sold digitally. However, all India distribution network will be a challenge for budding entrepreneurs with a minimum turnover that might force them to sell their business. But I feel that they can co-exist based on their offering and also by identifying a niche where the bigwigs don’t operate. With removal of distribution and advertisement barriers in the FMCG sector, newer niches are getting occupied in the segment providing a scope for co-existence.” Following this dynamic session, the second of TiECON Chennai 2020 had interesting sessions covering a diverse set of topics. A panel discussion on “Make your own mistakes - lessons from entrepreneurs for entrepreneurs” had Ashok Anand, the Founder and CEO of Appiyo Technologies; Madhumitha, the Co-Founder and Chief Cook at The Indus Valley; and Sneha Priya, Co-Founder of SP Robotics sharing their perspectives on the entrepreneurial ecosystem in the state. The day’s conference came to a conclusion with a session that captured a striking conversation between Dr. Prashantam, a world-renowned psychologist and senior writer Ms. Meera S on how we cope with COVID-19 and the world that lies ahead of us. Is it the pandemic a tomato or a tennis ball? For the first time in the history of TiECON Chennai, an exclusive regional platform to conduct conferences in Tamil was initiated today. The Tamil TiECON 2020 will have regional entrepreneurs talking about their growth story and challenges faced along the journey for the benefit of budding entrepreneurial ecosystem across the state. In today’s session, Mr B Srinivasan, Managing Director of Vikatan Group was engaged in an insightful conversation with Mr CA G Karthikeyan, Founder – GKM Tax on how new-age entrepreneurs should channelize hurdles into opportunities, especially in the time of crisis.

The Advertising Club re-elects Partho Dasgupta as President

Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its 66th Annual General Meeting. Its current President Partho Dasgupta has been re-elected to lead the body. Under his able leadership, in the past one year, TAC has covered new grounds especially in the area of learning & development, enabling Indian Advertising industry to imbibe global best practices, innovate and garner global recognition. He has also come out in support of the industry in these unprecedented times by proactively refunding entry fees for the ABBY Awards 2020. Speaking about the re-appointment Mr. Partho Dasgupta, President, The Advertising Club said “It has been an honor to serve and be re-elected as the President of one of the most prestigious Advertising Clubs in the country, and I am truly humbled by the faith and trust that my Industry peers and seniors have bestowed upon me. This is a difficult year for all of us and I look forward to doing our best for the Club in the forthcoming year. As expressed in the beginning of the year, the committee has gone beyond our Marquee events and tried to do new things this year. Initiatives like Leadership Development Programme is something we would like to push forward this year too.” The below members were elected unopposed. The Office Bearers of The Advertising Club for 2020-2021 are: Partho Dasgupta: President Partha Sinha: Vice President Dr. Bhaskar Das: Secretary Aditya Swamy: Jt. Secretary Shashi Sinha: Treasurer Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives: Vikas Khanchandani Pradeep Dwivedi Sonia Huria Mitrajit Bhattacharya Sidharth Rao Punitha Arumugam Raj Nayak Additional below is the list co-opted industry professionals: Ajay Kakar Rana Barua Sabbas Joseph The below list of leaders will continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments: Debabrata Mukherjee Avinash Pant Ajay Chandwani Kartik Sharma Asha Kharga Rathi Gangappa Sapangeet Rajwant Namrata Tata Sanjay Adesara Vikram Sakhuja will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil has led the Society over the past four years to newer heights drawing support from his colleagues in the Executive Council, the ISA members and all fraternity entities. On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement .The ISA has plans ahead to work with BARC to create a Multimedia Measurement that can be implemented very soon. We heartily thank all fraternity organizations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavours.” He further added, “In particular reference to the Covid-19 pandemic, I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe adhering to directives by health authorities and governments. ” ISA is the only national body as a strong voice to advertisers over the last 68 years. It has advertiser members from across industries who approximately contribute to over two-thirds of the annual national non-governmental ad spends. ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers. The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data. The Executive Council members of the ISA thanked Sunil for his substantial contribution to the ISA as Chairman over past four years and expressed pleasure to elect him again for 2020-21. Other members of the Executive Council are: Mr. Atul Agrawal, Senior Vice President – Corporate Brand and Marketing,Tata Services Limited Mr. Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality Financial Services & Innovation, Thomas Cook (India) Limited Mr. Narendra Ambwani, Director, Agro Tech Foods Limited Mr. Ravi A. Desai, Director, Mass & Brand Mktg International, Amazon Seller Services Pvt. Ltd. Mrs. Paulomi Dhawan, Independent Director, Whistling Woods International Ltd. Mr. Girish Kalyanaraman, Senior Director Brand Operations, Procter & Gamble Hygiene and Health Care Limited Mr. Chandru Kalro, Managing Director, TTK Prestige Limited Mr. Sandeep Kaul, Divisional Chief Executive - India Tobacco Division, ITC Limited Mr. Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd. Mr. Ramakrishnan Ramamurthi, Adviser J. K. Enterprises Mr. Amit Tiwari, Vice President – Marketing, Havells India Ltd. Mr. Subhadip Dutta Choudhury, Chairman of the Board of Directors and Chief Executive Officer Hawkins Cookers Limited Mr. Anuj Poddar, Executive Director, Bajaj Electricals Limited Mr. Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited Mr Gauravjeet Singh, General Manager – Media Services (South Asia) Media, Hindustan Unilever Limited Mr. Sanjeev Handa, Sr. V. P. Corporate Communications, Maruti Suzuki India Limited