Unicommerce Q3 Trend Analysis: E-Commerce reported 31% growth in Q3 2020 vs Q3 2019; Tier III and beyond cities are driving India’s e-commerce growth with over 90% growth

Oct 15 2020

 

 

 Unicommerce, India‘s largest e-commerce focused SaaS platform, released e-commerce trends for the third quarter of the year 2020. Post the lockdown has been lifted across the country, this was the first quarter in which businesses were operational in the majority part of the country. Hence, the report analyzes how e-commerce fared in this quarter as compared to the same time last year. The report also sheds light on the performance across all the major product categories, region-wise consumer demand, rising D2C trends and reducing returns.

 

The surge in demand due to the pandemic continues to drive order volume for e-commerce players in India.  The e-commerce industry witnessed an order volume growth of 31% for Q3 2020 (July-September), as compared to the same period last year. The e-commerce industry is growing faster than anticipated and has already shown 1.5X growth compared to last year. As per the report, while the order volume has increased significantly, the corresponding GMV has increased only by 24%  due to 5% decline in the average order value. While people are ordering more online, consumers are getting value conscious, and ordering lesser value products. In addition, the overall category mix is changing due to high growth of personal care and health & pharma categories driving the overall average order value down.

 

Some of the key trends are as follows:

 

Tier II and Tier III cities driving growth

The huge growth of e-commerce is driven by consumers living in Tier II and Tier III cities of India. The increasing focus on regional markets and the rising adoption of smartphones is driving growth from Tier II and beyond cities. The Tier III and beyond cities have showcased a growth of over 90%,  and is almost double the growth recorded in the Unicommerce annual report released in August. While Tier 3 may be rising as most of the workforce may have gone back to their home towns, but as they begin to come back to their work locations, we may see higher growth in Metropolitan and Tier-1 cities in the months to come. 

 

New emerging product categories

 

The overall e-commerce growth has shown a great sign, with newer product categories driving high growth, particularly personal care with over ~100% order volume growth and health and pharma with ~75% growth. However, these categories still hold a very small share in the overall e-commerce volume and will continue to grow at a much faster pace for a few quarters. The electronics and fashion continue to be the biggest category with the maximum share of order volume, although they have lower growth (For example, fashion and accessories segment has demonstrated ~30% order volume growth).

 

The product mix has also changed substantially across most of the categories for example: in fashion and accessories-women’s topwear and mens shirts were the most ordered items in Q3 2019 and now face masks and womens' kurtas along with loungewear items such as track pants and nightwear are the most ordered products. Similarly, in the personal care segment, Face/body wash, face scrubs and creams were the popular products in Q3 2019, now these products have been replaced by more of organic and self grooming products, female grooming products, serums and disposable cutting capes owing to the majority of people still reluctant to go to a local parlor/salon.

 

Growth of D2C Brands

Post the pandemic, D2C has emerged as the preferred choice for both sellers and consumers. Sellers now understand the importance of D2C as they need a platform to connect with consumers and consumers prefer to shop from a brand they trust. In Q3 2020, Brand’s own websites reported an astonishing growth of over 78% as compared to 35% from the marketplaces during the same duration. The significantly higher order volume growth (more than 2X) demonstrated from the websites has led to more and more brands developing their own website. There has been almost 51% growth for the brands developing their own website in the Q3 2020 as compared to last year. 

 

Reduction in the return order

 

Another great news for the e-commerce ecosystem is the reducing return orders. There has been a significant dip of ~22% in returns per forward order, which is probably indicative of a maturing e-commerce ecosystem. Companies are deploying technology solutions to ensure error-free order deliveries. Fashion & accessories and personal care are the biggest gainers with ~30% drop in return orders.

 

Speaking on the report, Kapil Makhija, CEO Unicommerce said “It's overwhelming to see this level of growth of India’s e-commerce ecosystem. The pandemic has changed the dynamics of the retail ecosystem substantially. Ecommerce is no longer the supporting vertical and has now taken a front seat. With the increasing focus of companies on investing in online channels and rising interest in adopting technology solutions to improve business operations, we firmly believe this growth momentum will continue for the next few quarters. Overall, we’ve got a great response for our annual trends report and we are confident that this new report for the last quarter trends will help e-tailers plan their future business strategy efficiently, particularly for the upcoming festive season. The Unicommerce team is committed to simplifying e-commerce selling and we will keep coming with new innovative ways to help our sellers.

 

With e-commerce at its all-time high, Unicommerce is uniquely positioned to provide e-commerce supply chain technology cloud solutions to help industry players of all sizes to manage their business efficiently.  Established eight years ago, Unicommerce is a market leader processing over 20% of India’s e-commerce volumes in the country and works with leading online players across segments. The company processes 700k+ order items per day, amounting to US$ 2.5 Bn+ GMV for over 10,000 registered customers across India, Middle East and Southeast Asia.

 


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Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
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The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
ABP News-CVOTER Final Opinion Poll Survey: NDA likely to get majority, BJP ahead of Nitish
Oct 26 2020 By Admin
  With an aim to determine the mood of voters ahead of the upcoming Bihar Assembly Elections, ABP News, along with research partner CVOTER, announced its findings of the final opinion poll today. The poll indicates that the NDA government will emerge victorious in the upcoming 2020 Bihar Assembly elections.   The CVOTER survey revealed that as per public opinion, NDA is leading with 43% vote share (135-159 seats), whereas UPA stands second with 34.6% vote share (77-98 seats). Others grab the third spot with mere 22.4% vote share (5-13 seats).    Chirag Paswan (LJP), who broke the alliance with NDA ahead of Bihar elections, does not appear to be creating magic this time. He is projected to get a maximum of 5 seats.   Furthermore, the survey claimed that, within NDA, BJP is expected to get 73 to 81 seats whereas JDU which is contesting from 115 seats is projected to get 59 to 67 seats.   In terms of strike rate, BJP, which is contesting from 110 seats, is expected to have a strike rate of around 70%. Whereas JDU, which is contesting from 5 more seats than its coalition partner the BJP, is expected to have a strike rate of around 55%.   Range of NDA Seats From To BJP 73 81 HAMS 0 4 JD(U) 59 67 VIP 3 7 NDA Total 135 159 Range of MGB Seats From To CPI 2 4 CPI(M) 0 1 CPI(ML)( L) 7 9 INC 12 20 RJD 56 64 UPA Total 77 98 Range of Others Seats From To LJP 1 5 Others 4 8 Others Total 5 13 Grand Total 243 243   According to the survey commissioned, 52% of the people feel that unemployment is the biggest issue in Bihar, followed by corruption (11%), Electricity/Water/Roads (10%) and status of education facilities (8%).   When asked if there will be tussle between BJP & JDU over the Chief Minister Post (if BJP wins more seats); 61% of the people agreed that a dispute may occur.   Lastly, when asked ‘Who is your most preferable candidate to be the Chief Minister of Bihar?’ 30% of the people chose Nitish Kumar (JDU) and 20% went for Tejashwi Yadav (RJD).                                                                         The survey conducted with Centre for Voting Opinion & Trends in Election Research (CVOTER) keeps the viewers apprised of the various developing political opinions, while also understanding the voters’ frame of mind.    Current projections are based on CVOTER daily tracking poll conducted from 01st October 2020 to 23rd October 2020, among 18+ adults, including likely voters.    As for the methodology and survey details, the survey reached out to a total of approximately 30,678 people in Bihar and was conducted through CATI (Computer Assisted Telephonic Interviews). The sample spread of the survey covers all 243 assembly segments. The margin of error is +/- 3% at State level and +/-5% at regional level.   One of the most closely watched states in India’s electoral politics, Bihar, will begin the 1st phase of the elections on October 28th, 2020 wherein 71 constituencies and 16 Districts will go for polls in 31,000 polling stations. This will be followed by the 2nd phase on 3rd November, 2020 wherein 94 constituencies, and 17 Districts will go for polls in 42,000 Polling Stations. Lastly, the 3rd phase will be held on 7th November, 2020 wherein 78 constituencies and 15 Districts will go for polls in 33,000 polling stations. The counting will take place on 10th November, 2020.
William Penn embraces ‘Vocal for Local’
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JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.

News

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
ABP News-CVOTER Final Opinion Poll Survey: NDA likely to get majority, BJP ahead of Nitish
Oct 26 2020 By Admin
  With an aim to determine the mood of voters ahead of the upcoming Bihar Assembly Elections, ABP News, along with research partner CVOTER, announced its findings of the final opinion poll today. The poll indicates that the NDA government will emerge victorious in the upcoming 2020 Bihar Assembly elections.   The CVOTER survey revealed that as per public opinion, NDA is leading with 43% vote share (135-159 seats), whereas UPA stands second with 34.6% vote share (77-98 seats). Others grab the third spot with mere 22.4% vote share (5-13 seats).    Chirag Paswan (LJP), who broke the alliance with NDA ahead of Bihar elections, does not appear to be creating magic this time. He is projected to get a maximum of 5 seats.   Furthermore, the survey claimed that, within NDA, BJP is expected to get 73 to 81 seats whereas JDU which is contesting from 115 seats is projected to get 59 to 67 seats.   In terms of strike rate, BJP, which is contesting from 110 seats, is expected to have a strike rate of around 70%. Whereas JDU, which is contesting from 5 more seats than its coalition partner the BJP, is expected to have a strike rate of around 55%.   Range of NDA Seats From To BJP 73 81 HAMS 0 4 JD(U) 59 67 VIP 3 7 NDA Total 135 159 Range of MGB Seats From To CPI 2 4 CPI(M) 0 1 CPI(ML)( L) 7 9 INC 12 20 RJD 56 64 UPA Total 77 98 Range of Others Seats From To LJP 1 5 Others 4 8 Others Total 5 13 Grand Total 243 243   According to the survey commissioned, 52% of the people feel that unemployment is the biggest issue in Bihar, followed by corruption (11%), Electricity/Water/Roads (10%) and status of education facilities (8%).   When asked if there will be tussle between BJP & JDU over the Chief Minister Post (if BJP wins more seats); 61% of the people agreed that a dispute may occur.   Lastly, when asked ‘Who is your most preferable candidate to be the Chief Minister of Bihar?’ 30% of the people chose Nitish Kumar (JDU) and 20% went for Tejashwi Yadav (RJD).                                                                         The survey conducted with Centre for Voting Opinion & Trends in Election Research (CVOTER) keeps the viewers apprised of the various developing political opinions, while also understanding the voters’ frame of mind.    Current projections are based on CVOTER daily tracking poll conducted from 01st October 2020 to 23rd October 2020, among 18+ adults, including likely voters.    As for the methodology and survey details, the survey reached out to a total of approximately 30,678 people in Bihar and was conducted through CATI (Computer Assisted Telephonic Interviews). The sample spread of the survey covers all 243 assembly segments. The margin of error is +/- 3% at State level and +/-5% at regional level.   One of the most closely watched states in India’s electoral politics, Bihar, will begin the 1st phase of the elections on October 28th, 2020 wherein 71 constituencies and 16 Districts will go for polls in 31,000 polling stations. This will be followed by the 2nd phase on 3rd November, 2020 wherein 94 constituencies, and 17 Districts will go for polls in 42,000 Polling Stations. Lastly, the 3rd phase will be held on 7th November, 2020 wherein 78 constituencies and 15 Districts will go for polls in 33,000 polling stations. The counting will take place on 10th November, 2020.
William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
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JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.

OTT

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
MX Player wins big at the 2020 Asian Academy Creative Awards
Oct 23 2020 By Admin
  MX Player, which has become India’s leading entertainment streaming platform, has been wowing viewers with their diverse slate of engaging MX Originals and the brand continues its winning streak at the 2020 Asian Academy Creative Awards. The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. The streaming giant recorded two victories this season at the award ceremony – the prestigious Best Original Program by OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Program Awards was bagged by its larger than life music reality chat show - Times of Music. Commenting on the win, Gautam Talwar, Chief Content Officer - MX Player said, “The passion for creating differentiated content is what drives us at MX, and we are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.  Recognitions like these continue to strengthen our belief in what we’re doing and compels us to think out of the box and do better with every other endeavour.”   In less than two years, MX Player has emerged as a force to reckon with and integrates all forms of entertainment on one platform – including video playback, streaming video, music and gaming.  It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. 
ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY
Voot delights customers with Shemaroo’s extensive offerings in Marathi & Hindi
Oct 19 2020 By Admin
   VOOT, India’s leading streaming platform, has been relentlessly driving digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diversified audience. Taking these efforts, a notch higher, VOOT has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of VOOT. The association will further strengthen VOOT’s current content portfolio and provide unlimited entertainment to its viewers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and Romance. In addition to this, viewers will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain VOOT users by offering highly rated Marathi movies. Commenting on the partnership Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”  Sharing his thoughts on the partnership, Mr. Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd said, “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions.  Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.” VOOT has been keeping the country’s spirits high during these challenging times through various partnerships. This association with Shemaroo will further strengthen the current offerings and bring a wider range of content for its viewers.  

Brands

ABP News-CVOTER Final Opinion Poll Survey: NDA likely to get majority, BJP ahead of Nitish
Oct 26 2020 By Admin
  With an aim to determine the mood of voters ahead of the upcoming Bihar Assembly Elections, ABP News, along with research partner CVOTER, announced its findings of the final opinion poll today. The poll indicates that the NDA government will emerge victorious in the upcoming 2020 Bihar Assembly elections.   The CVOTER survey revealed that as per public opinion, NDA is leading with 43% vote share (135-159 seats), whereas UPA stands second with 34.6% vote share (77-98 seats). Others grab the third spot with mere 22.4% vote share (5-13 seats).    Chirag Paswan (LJP), who broke the alliance with NDA ahead of Bihar elections, does not appear to be creating magic this time. He is projected to get a maximum of 5 seats.   Furthermore, the survey claimed that, within NDA, BJP is expected to get 73 to 81 seats whereas JDU which is contesting from 115 seats is projected to get 59 to 67 seats.   In terms of strike rate, BJP, which is contesting from 110 seats, is expected to have a strike rate of around 70%. Whereas JDU, which is contesting from 5 more seats than its coalition partner the BJP, is expected to have a strike rate of around 55%.   Range of NDA Seats From To BJP 73 81 HAMS 0 4 JD(U) 59 67 VIP 3 7 NDA Total 135 159 Range of MGB Seats From To CPI 2 4 CPI(M) 0 1 CPI(ML)( L) 7 9 INC 12 20 RJD 56 64 UPA Total 77 98 Range of Others Seats From To LJP 1 5 Others 4 8 Others Total 5 13 Grand Total 243 243   According to the survey commissioned, 52% of the people feel that unemployment is the biggest issue in Bihar, followed by corruption (11%), Electricity/Water/Roads (10%) and status of education facilities (8%).   When asked if there will be tussle between BJP & JDU over the Chief Minister Post (if BJP wins more seats); 61% of the people agreed that a dispute may occur.   Lastly, when asked ‘Who is your most preferable candidate to be the Chief Minister of Bihar?’ 30% of the people chose Nitish Kumar (JDU) and 20% went for Tejashwi Yadav (RJD).                                                                         The survey conducted with Centre for Voting Opinion & Trends in Election Research (CVOTER) keeps the viewers apprised of the various developing political opinions, while also understanding the voters’ frame of mind.    Current projections are based on CVOTER daily tracking poll conducted from 01st October 2020 to 23rd October 2020, among 18+ adults, including likely voters.    As for the methodology and survey details, the survey reached out to a total of approximately 30,678 people in Bihar and was conducted through CATI (Computer Assisted Telephonic Interviews). The sample spread of the survey covers all 243 assembly segments. The margin of error is +/- 3% at State level and +/-5% at regional level.   One of the most closely watched states in India’s electoral politics, Bihar, will begin the 1st phase of the elections on October 28th, 2020 wherein 71 constituencies and 16 Districts will go for polls in 31,000 polling stations. This will be followed by the 2nd phase on 3rd November, 2020 wherein 94 constituencies, and 17 Districts will go for polls in 42,000 Polling Stations. Lastly, the 3rd phase will be held on 7th November, 2020 wherein 78 constituencies and 15 Districts will go for polls in 33,000 polling stations. The counting will take place on 10th November, 2020.
William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
  William Penn is adopting the theme of being ‘Vocal for Local’ and has on-boarded five such local brands from all parts of India. These brands focus on enhancing the work of local artisans and exploring fresh avenues in design. William Penn always hunts for brands which offer supreme quality and they have introduced five such ‘local’ brands that captivate beauty, design and functionality – Ranga Pen, Anand Prakash, SPIN, Arture, and Cosa Nostraa.   Ranga, a pen company that was founded by M.S.Pandurangan at Thiruvallur, Tamil Nadu in 1970 and remains a family business to this day. Ranga Pen Company specializes in making handmade pens which require extensive skills. The technique used by them to make pens requires 20 years of experience and today this practice is followed only in Japan. Anand Prakash is a brand that offers tailor-made gifting solutions and collectables. Managing everything from concept to design and even fabrication, this brand creates superlative, handmade items by using crafting techniques that originated centuries ago. SPIN, a brand based out of Delhi, focuses on optimizing any given space by exploring fresh possibilities by putting a spin on existing forms. The brand’s design sensibility is rooted in the Japanese and Nordic schools of minimalism. Their products are fuss-free, minimal and exciting with a distinctive element of coziness.  Arture is a brand that sources 100% natural material right from the beginning. Their raw material like cork fabrics are derived from the Mediterranean and are used in creating products like wallets, card cases and passport sleeves. Arute designs with minimalism, functionality and sustainability in mind. Cosa Nostraa focuses on bringing handcrafted wearable art to the world by being inspired by the beauty, history and richness of Indian artistry and design. The brand breathes life into Indian luxury through the exquisite craftsmanship of highly skilled artisans of Rajasthan in creating impeccable products like brooch, button and cufflink.
JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Space Optimizing Solutions by Hafele
Oct 26 2020 By Admin
  Whether it’s a sprawling apartment or a plush studio flat, space utilization within homes always persists to be a challenge. And now that work-from-home occupying at least one-fourth of our home life, achieving multi-fold benefits from an existing space has become the need of the hour. This is why transformable furniture is fast becoming the de facto interior scheme for residential and commercial spaces. They can serve a variety of purposes or simply move out of the way when not in use resulting in fluid living and working. With furniture like these, the appearance and vibe of a room can change almost immediately. Keeping to its promise of adding “More Life per Square Meter” to homes and interior spaces, Häfele brings to you an assortment of transformable furniture fittings under its new range that virtually multiply the space available. Space Square as we call it, is a futuristic range that includes state-of-the-art bed fittings, kitchen countertop fittings and table fittings. These fittings integrate effortlessly within your interiors and astutely utilize the space available. Experience the sophisticated blend of elegant aesthetics and optimum space utilisation with Häfele’s Space Square Range of Transformable Furniture Fittings:   1.      ORBITING BEDS: Get more space with one unit that orbits to reveal a bed and a wall unit. Multi-functionality is a trait we seek out for in most of our purchases, we desire one object to fulfil more than one purpose and this Orbiting Bed Fitting by Häfele delivers exactly that. An open / shuttered cabinet to store your precious artefacts with numerous open shelves to display your extensive book collection as well as the possibility of having a television perched close–by for your entertainment, this fitting discreetly revolves into a comfortable bed by night. It’s the best of both the worlds.   2.      REVOLVING TV UNITS: Alternate between watching TV or admiring your precious décor   The ever frustrating trade-off between having a stellar shelf unit in the living room with your precious artefacts standing tall versus installing the much-needed LED TV screen to watch your favourite shows and movies, has often left us in a fix. More often than not in such cases it’s the TV that wins the bargain while you wait for that ideal time when you will have a bigger house that can accommodate both. With Hafele’s new revolving TV unit system, you can now use the same available space to have both - a TV unit as well as a shelf unit. This marvellous solution runs on invisible revolving slides that orbit a full circle to alternately reveal your TV as well as your shelf unit.   3. HIDE-AWAY BEDS: Create more floor space for some creative activities during the day with your bed hidden away Creating more space from what's available has always been a challenge. Whether it has been due to shortage in storage space or lack of free area for you to creatively unwind after a tiring day at work – things are constantly moved around in a bid to create some space. We at Häfele, believe in offering solutions that would help you utilize every available space in your home and while we are at it, do so in the most minimal way possible. Our new Hide-away Bed Fitting inconspicuously folds into a cabinet when not in use. The push-to-open feature ensures ease of access as well as provides the bed fitting with a contemporary handle-less look.   4.      COUNTER EXTENSIONS: Add more surface to your countertops with smart extensions in any desired direction Optimizing the space inside the kitchen creates new design possibilities, introduces balance and ensures efficient ergonomics. Hafele introduces its new ‘out-of-the-box’ Extended Countertop that provides additional surface space to your existing countertop. All you have to do is fix the direction in which you want the extension – be it a perpendicular extension or a linear extension or even an angular extension – this new space optimizing marvel then lends itself as an ideal solution for all the extra space you need.

TV

ABP News-CVOTER Final Opinion Poll Survey: NDA likely to get majority, BJP ahead of Nitish
Oct 26 2020 By Admin
  With an aim to determine the mood of voters ahead of the upcoming Bihar Assembly Elections, ABP News, along with research partner CVOTER, announced its findings of the final opinion poll today. The poll indicates that the NDA government will emerge victorious in the upcoming 2020 Bihar Assembly elections.   The CVOTER survey revealed that as per public opinion, NDA is leading with 43% vote share (135-159 seats), whereas UPA stands second with 34.6% vote share (77-98 seats). Others grab the third spot with mere 22.4% vote share (5-13 seats).    Chirag Paswan (LJP), who broke the alliance with NDA ahead of Bihar elections, does not appear to be creating magic this time. He is projected to get a maximum of 5 seats.   Furthermore, the survey claimed that, within NDA, BJP is expected to get 73 to 81 seats whereas JDU which is contesting from 115 seats is projected to get 59 to 67 seats.   In terms of strike rate, BJP, which is contesting from 110 seats, is expected to have a strike rate of around 70%. Whereas JDU, which is contesting from 5 more seats than its coalition partner the BJP, is expected to have a strike rate of around 55%.   Range of NDA Seats From To BJP 73 81 HAMS 0 4 JD(U) 59 67 VIP 3 7 NDA Total 135 159 Range of MGB Seats From To CPI 2 4 CPI(M) 0 1 CPI(ML)( L) 7 9 INC 12 20 RJD 56 64 UPA Total 77 98 Range of Others Seats From To LJP 1 5 Others 4 8 Others Total 5 13 Grand Total 243 243   According to the survey commissioned, 52% of the people feel that unemployment is the biggest issue in Bihar, followed by corruption (11%), Electricity/Water/Roads (10%) and status of education facilities (8%).   When asked if there will be tussle between BJP & JDU over the Chief Minister Post (if BJP wins more seats); 61% of the people agreed that a dispute may occur.   Lastly, when asked ‘Who is your most preferable candidate to be the Chief Minister of Bihar?’ 30% of the people chose Nitish Kumar (JDU) and 20% went for Tejashwi Yadav (RJD).                                                                         The survey conducted with Centre for Voting Opinion & Trends in Election Research (CVOTER) keeps the viewers apprised of the various developing political opinions, while also understanding the voters’ frame of mind.    Current projections are based on CVOTER daily tracking poll conducted from 01st October 2020 to 23rd October 2020, among 18+ adults, including likely voters.    As for the methodology and survey details, the survey reached out to a total of approximately 30,678 people in Bihar and was conducted through CATI (Computer Assisted Telephonic Interviews). The sample spread of the survey covers all 243 assembly segments. The margin of error is +/- 3% at State level and +/-5% at regional level.   One of the most closely watched states in India’s electoral politics, Bihar, will begin the 1st phase of the elections on October 28th, 2020 wherein 71 constituencies and 16 Districts will go for polls in 31,000 polling stations. This will be followed by the 2nd phase on 3rd November, 2020 wherein 94 constituencies, and 17 Districts will go for polls in 42,000 Polling Stations. Lastly, the 3rd phase will be held on 7th November, 2020 wherein 78 constituencies and 15 Districts will go for polls in 33,000 polling stations. The counting will take place on 10th November, 2020.
ABP Ananda’s creative integrations give brands the edge this Durga Puja
Oct 23 2020 By Admin
    West Bengal’s most illustrious news channel, ABP Ananda has not just been wooing its audiences with its special Durga Puja programming, but also leaving no stone unturned to help brands achieve awareness and equity through interactive and customizable sponsor integrations.   The channel has taken a bevy of sponsors on-board, across its three properties – Sharad Ananda, Parae Parae Serar Lodai & Surokshar Puroskar. It has emerged as a clear favourite amongst a sea of content and opportunities, owing to its extensive programming and special integrations. These properties have created exciting opportunities for brands to be involved in the channel’s programming in a meaningful way that doesn’t detract from its content, offering a far higher degree of presence and brand-building capabilities.    This year’s ABP Ananda Sharad Ananda edition is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells, Powered By: RR Kabel, Co-Powered by: Duraguard Cement, and Partnered by: Shalimar Coconut Oil, Denver with Food Partner: Dhara Cooking Oils & Drive-In Partner: Honda City. The Surokshar Puroskar property of ABP Ananda is presented by Astral Pipes and MP Birla Cement, Powered By: Riya Dhoop, Co-Powered By: Mother Dairy Mishti Doi, Partnered By: Bauli Moonfils, with Suraksha Partner: Quickheal Antivirus, Shopping Partner: www.anytimeneeds.com, and Health Partner: Ensure. Lastly, the Parae Parae Serar Lodai property which is an 11 episode non-fiction reality game show played amongst different Puja Committees is presented by: ABP Weddings, Ananda Publishers, RICE Education, RIYA Dhoop & Sunsilk, Partnered by: Tata Colours, with Men’s Fashion Partner: Cambridge Apparels and Style Partner: Shoppers Stop.   Having partnered with a plethora of brands from diverse categories, ABP Network’s branded content division, ‘ABP Spotlight’ has created a number of special integrations for these brands.   For Sunsilk, ABP Spotlight has created a five vignette series with each day defining a ‘Pujo look’. It shows the significance of all Pujo days from Sasthi to Dashami, and the role of Bengali women in it. Featuring the upcoming model cum actress Darshana Banik, the vignette series also has the star hair-stylist Jolly Chanda aided by popular styling artist Sandip Jasiwal. In all these vignettes, Darshana is dressed up with a new attire and look for each day of the Puja. Jolly Chanda makes these vignettes even more interesting with her hair-do tips, anecdotes, and easy hair styling hacks that women can do at the convenience of their home. Thus, the essence of Girlgiri (Sunsilk positioning) and the mood of the festival have been synergised into creating this integration.   On this collaboration, Ms. Sandhya Poojary, HUL, said “We partnered with ABP Ananda on Parae Parae Serar Lodai (PPSL 2020) which is a fun Contest between Pandal Committees. As a part of the campaign, ABP Ananda is helping us reach out to our girls by creating beautiful short stories around the festive looks for the 5 days of the Durga Puja and encouraging them to gear up for the festive season under our ‘Tyohar Wali Feel, Tyohar Wali Deal’ campaign, through a series of vignettes. We hope to further inroad into the Bengal market and create recall in the hearts of all Bengalis. We look forward to many such associations with ABP Network in the future.”    Besides this, ABP Ananda has created a special music video and jingle for Mother Diary Mishti Doi, which captures the overall essence of fun, nostalgia, and merry making, while also depicting Bengalis’ never ending love story with sweets and desserts. The song has been sung by popular singer, Rupankar and features actor Anirban Chakrabarti. The entire video has been made via illustrations, capturing every single element of Durga Puja that a Bengali connects with.   For Honda, the channel has created a two vignette series featuring Covid warriors, their struggle stories and Honda’s salute to these heroes. The vignette features a Honda City Joy Ride Puja Parikrama which travels across the city and with a covid warrior as their story is narrated.   For ABP Weddings, a special branding installation in the shape of a palanquin has been installed across select Durga Puja Pandals. True to the brand’s identity, this installation will bring out the very essence of ABP Weddings.   For MP Birla Cement, a special vignette has been created which beautifully blends in with the core features of the brand, the safety aspect of Durga Puja, and the overall celebratory bonhomie. For Ananda Publishers, a first time advertiser on television, a vignette has been created featuring renowned writers Sangeeta Bandhopadhyay, Srijat & Smaranjit Chakraborty, talking about the e-books available on Ananda Publishers portal. For Shoppers Stop, star anchor Monami Ghosh will be seen wearing different festive outfits from the brand whilst hosting the show Parae Parae Serar Lodai. For Dhara Cooking Oils, fun games involving participants using the cooking oil have been strategically organised for a special integration. For Cambridge Apparels, a festive special vignette has been created in three different languages, which showcases their range of shirts and traditional outfits that are popular this festive season. For Havells, the channel has taken a digital turn to create a dedicated microsite which will have features like ‘Virtual Pandal Parikrama’, ‘Create your own e-pandal game’ and ‘Virtual Adda Contest’. All of this will be available to the viewers of ABP Ananda.   Through creative and authentic integrations in their content, ABP Ananda has created tremendous value for the brands to shine and stand out this festive season. These creative offerings have posed a unique opportunity for brands to leverage the reach & prominence of the news channel and engage effectively with their audiences.   On these opportunities and integrations, Ms. Mona Jain, Chief Revenue Officer, ABP Network said, “At ABP, our goal is not just to create immense value for our viewers but also allow brands to create a distinct and recognizable voice through our creative content. We have received an overwhelming response from sponsors for ABP Ananda this year. I’m glad to see that brands continue to repose their faith in us at a crucial time like this when creating brand equity in the market is paramount.”
This Dussehra Dangal Tv brings festivities home
Oct 23 2020 By Admin
    Celebrating festivals brings joy and happiness in our lives. Dussehra is one of the most distinguished festivals which celebrates the victory of good over evil. In these tough times where festivals cannot be a grand celebration, Hindi GEC Dangal TV has brought back the most revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.   Launched on 5th October 2020, the channel timed it as to the countdown for a special programming line-up for Dussehra and termed the show as - ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein. The series will witness its culmination on 25th October i.e Dussehra evening with Lord Ram’s victory over Raavan. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.   Speaking on this special line-up, Arpit Machhar, Head of Marketing, Enterr10 Television, said, “We received immense love from our fans during this lockdown as we launched Aye Mere Humsafar and re-aired Ramayan. Moreover, now with the festivals coming closer we are workings towards strengthening our programming with content that is relevant. We strategically lined up this 21-days run of ‘Saar Ramayan Ka’ which is currently airing on our channel, so that our viewers can enjoy the epic in a short span of time. We are sure that Dussehra will be a perfect day to witness the triumph of good over evil.”   Come let’s celebrate this festival with ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein and Aye Mere Humsafar from 7 PM onwards only on Dangal TV
Enterr10 Rangeela presenting The Epic Saga Ramayana this Navratri.
Oct 16 2020 By Admin
    Enterr10 Television Network’s newly launched Bhojpuri entertainment channel Enterr10 Rangeela is all set to launch Ramayana from 19 October 2020. The channel is bringing the Bhojpuri version of the mythological epic starring Gurmeet Choudhary and Debina Bonnerjee in lead roles. This dubbed mythological series depicts the story of Lord Ram’s exile of 14 years along with Goddess Sita and Lakshman.   Commenting on the show, Arpit Machhar, Head of Marketing, Enterr10 Television Network said, “We want to familiarize Ramayan and its iconic characters to our viewers in the dialect they’re comfortable with. Ramayana is one of the most well received shows for our network and we are sure that its Bhojpuri dubbed version will also garner the similar amount of love from our audience based in UP, Bihar & Jharkhand”.      Interestingly the Bhojpuri hinterlands of today were once the backdrop of Ramayana. Bihar & Uttar Pradesh are as old as civilisation itself. It’s the same ancient land where the mythological King Janaka of Videha, and Ramayan famed Maharshi Valmiki, Lord Ram and Goddess Sita resided.    A story, a saga and ancient India’s oldest and most revered magnum opus - Ramayana is all set to create its magic starting October 19, every Monday to Friday at 8 pm only on Enterr10 Rangeela.