MarTech

Jun 16 2020

By Admin

Mphasis Javelina and BASELoad Solve a Key Healthcare Industry Challenge through their Real-time Integration for Provider Data Management

Mphasis an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announces another pillar redefining healthcare operations via real-time access to essential data elements which drive lean claims operations. Jave...

Jun 01 2020

By Admin

Lemma Unveils “Falcon”, an Expeditious AI Enabled Planning Tool for DOOH.

Lemma, pioneer in programmatic digital out of home, has launched Falcon, an advanced AI enabled media planning tool for digital out of home. This proprietary planning tool by Lemma has the distinguished ability to convert diverse data sets into funct...

May 27 2020

By Admin

K7 Computing Expands Consumer Market Presence, Revamps Go-To-Market Strategy

K7 Computing Private Limited, a global major in cybersecurity, has unveiled a revamped go-to-market strategy to expand its consumer market presence by aligning its Sales and Marketing game plans with the changing dynamics of the consumer market. A sal...

Apr 13 2020

By Admin

Axis Bank-backed TReDS platform, Invoicemart crosses USD 1 billion throughput

India’s leading digital invoice discounting marketplace, Invoicemart became the first TReDS (Trade Receivable Discounting System) platform to cross USD 1 billion in business volume as on March 4, 2020. Launched in 2017, the platform has scaled e...

Mar 20 2020

By Admin

Criteo comes up with new solution to increase engagement in campaigns

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, has announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new aud...

Mar 13 2020

By Admin

“80% marketers expect to raise MarTech spends”: Mirum India

The 'India MarTech Report 2020' included input from over 500 marketers, with representation across company size, sectors and geographies, making it an authoritative barometer of the country's MarTech. The study was commissioned and ex...

Mar 02 2020

By Admin

India sees $3.7 billion surge in investments driven by mature fintechs says KPMG report

KPMG International has unveiled its latest report titled 'Pulse of Fintech H2'2019'. The bi-annual report sheds light on global fintech ( Financial Technology) investment in 2019, highlighting how the investment fell just shy of 2018's reco...

Mar 02 2020

By Admin

YouGov survey says "People moving online for content since passing of TRAI order"

A YouGov survey has revealed that people are moving online for content since passing of the TRAI order. Not only have people increased their digital content viewing time in the past year, some have unsubscribed their DTH connections and moved completely...

Feb 24 2020

By Admin

OPPO to keep up its performance-oriented technology legacy

OPPO has always made a big splash in the Indian market with their smart devices and A series smartphones stand as testimony for that. By being constantly on the lookout for the best options that can be provided to users, they have been successful in grabbi...

Feb 24 2020

By Admin

BlueVenn put in native email component to its CDP platform

The customer data platform BlueVenn is launching an email component to its platform, giving users the ability to create email marketing campaigns without using an external email solution that integrates with the the CDP platform. “Email is still a...

Feb 20 2020

By Admin

The AI-powered editor InVideo automates video creation process

The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions on font choice...

Feb 10 2020

By Admin

Facebook pick up AR startup building a 1:1 digital map of the physical world

Facebook has reportedly acquired Scape Technologies, a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially...

Jan 14 2020

By Admin

Brightcove set up all-in-one video campaign app

Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes wi...