News

Sep 27 2022

By Admin

Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!

Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun D...

Sep 20 2022

By Admin

Optiminastic launches its virtual office Optiverse, strengthens its Metaverse-As-A-Service offering for brands

Digital marketing agency, Optiminastic Media with expertise across Tech based Performance, Content and Influencer marketing services makes an entry into the Metaverse with the launch of its virtual office space, Optiverse. Strength...

Sep 20 2022

By Admin

Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co

Wiggles continues to leverage innovative marketing opportunities as a part of its brand-building exercise. Firmly positioned as the only pet care brand in the category with expert-driven strategy, Wiggles continues to make the comp...

Sep 02 2022

By Admin

Hisense HVAC Kicks off India Operations

Hisense HVAC is a company, part of Hisense group which is a large-scale electronic information industry group company. Hisense HVAC was established in 2003 and integrates technology development for commercial and residential centra...

Sep 02 2022

By Admin

Ipsos India ropes in Chhavi Bhargava in a Senior Consulting Leadership Role

Ipsos India has roped in Chhavi Bhargava, a seasoned and experienced market research industry leader, who’s held several dynamic top level positions across leading MR companies, in a Senior Consulting Leadership Role, effect...

Sep 02 2022

By Admin

U&i Launches Music and Party Box Series Karaoke Speakers

Gadget Accessory and Consumer Electronics brand U&i, announces the launch of two new portable wireless karaoke party speakers that can help you spice up your home and outdoor parties. Introducing the U&i Music Series and U&...

Sep 02 2022

By Admin

Pepperry Launches Its New Studio In Sarjapur, Karnataka

Pepperfry, announced the launch of its new Studio in Sarjapur, Karnataka. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and...

Sep 02 2022

By Admin

This September, MX Player has must-watch Original and International shows!

MX Player brings plenty of drama, fiction, romance, mystery and thrill with the series being launched in the month! With a mix of Original and international content, it’s time for your monthly OTT update, and the next thirty...

Aug 30 2022

By Admin

Star Health and Allied Insurance expands operation in Jammu & Kashmir

Star Health and Allied Insurance Co. Ltd., standalone health insurance companies in the country, announced the expansion of its business and customer service in Jammu and Kashmir with 5 new branches in the region. The company targ...

Aug 30 2022

By Admin

Honda Motorcycle & Scooter India installs third Wind Turbine System in Karnataka

Continuing its endeavours towards reducing dependence on non-renewable resources by leveraging clean energy systems (wind & solar), Honda Motorcycle & Scooter India inaugurated its third wind turbine system in Jagalur (Dava...

Aug 30 2022

By Admin

MTV India announces Realme ‘MTV Hustle 2.0’, the second season of India’s ultimate rap battleground

After the phenomenal success of season 1,MTV India is once again all set to hunt for new rap sounds with the latest season of India’s ultimate rap battleground, Realme ‘MTV Hustle 2.0’. Co-powered by Wild Stone ne...

Aug 30 2022

By Admin

Mahindra to commence deliveries of All-New Scorpio-N starting Navratri, 26th September, 2022

Mahindra & Mahindra Ltd., pioneers of the SUV segment in India today announced the start of deliveries of the blockbuster SUV, the All-New Scorpio-N, which was launched in June this year. The company will be starting the d...

Aug 29 2022

By Admin

Infectious Advertising ropes in Anil Jayachandran as Chief Strategy Officer

Infectious Advertising, has bolstered its strategic chops by hiring Anil Jayachandran as its Chief Strategy Officer. Anil has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets...

Aug 29 2022

By Admin

TEN Digital evangelists decode the digital mantra at The Advertising Club’s third edition of D:CODE

Leaders from different digital domains spanning publishers, marketers, new age digital companies, and creative and media agencies gathered on 26th August at The Advertising Club’s third edition of D-CODE: The Annual Digital R...

Aug 29 2022

By Admin

Former Ecosys OOH Founding Partners Launches Osmo - Advertising Agency

Former Ecosys OOH Founding Partners (Later acquired by Publicis Groupe) and the trio of Nipun Arora, Hardik Kapdi & Mangesh Shinde have collaborated and joined hands yet again to disrupt the location-based advertising ecosystem...

Aug 29 2022

By Admin

Wiggles kicks off India’s largest dog feeding drive on International Dog Day

Wiggles recently kicked off India’s largest dog feeding drive as it celebrated International Dog Day. As a part of its larger campaign, Wiggles’ Pune Team along with Rotaract District 3141, Mumbai conducted a city-...

Aug 29 2022

By Admin

MADAME eyes turnover of over Rs 350 crore, global expansion on cards

MADAME, has performed exceptionally well in the first quarter of Financial Year 2022-23, following which the brand is eying an overall turnover of more than Rs 350 crore in the FY. The brand is a well-known name among western f...

Aug 26 2022

By Admin

Zee Business launches new show – Demat Daka – creating awareness on cyber fraud

Zee Business has consistently raised the grievances and highlighted the same for policy makers and regulators. Aiming to replicate the brand’s success of shows like Market Mafia and Operation Hafta Vasooli, Demat Daka will focus o...

Aug 26 2022

By Admin

Honda Motorcycle & Scooter India enters festive season with new Shine Celebration Edition

Ever since its introduction, Honda Shine has ruled the 125cc executive segment with its unmatched quality & performance. Delighting customers yet again in a new avatar, Honda Motorcycle & Scooter India today launched the ne...

Aug 26 2022

By Admin

NIVEA India causes a viral stir with AI-enabled personalized messages from Taapsee Pannu for NIVEA Soft Fresh Batch 2022

Taking personalization to the next level and using the power of technology, NIVEA India, Trusted Skincare brand elevates the Gen-Z consumer experience with machine learning and artificial intelligence (AI) for the second edition of...

Aug 26 2022

By Admin

Vinod Cookware Goes Big This Onam, Ties Up With Multiple Channels From Kerala

Vinod Cookware, a household name in India, announced its association with India’s Malayalam television channel; Asianet as the joint title sponsor for its Onam special television cooking show ‘Onaruchimelam’. To amplif...

Aug 26 2022

By Admin

Ultimate Kho Kho: Chennai Quick Guns clinch hat-trick of wins; Telugu Yoddhas claim top spot

In-form Chennai Quick Guns completed impressive hat-trick of wins in the inaugural edition of Ultimate Kho Kho by clinching a sensational 2-point win against Gujarat Giants while Telugu Yoddhas secured top position on the poin...

Aug 25 2022

By Admin

Godrej Security Solutions study reveal that 31% Bengaluru respondents associate Home Security to being ‘Safe & Sound’

What does ‘Safe & Sound’ mean? Since the pandemic, there has been a massive shift in India’s security habits. Even though the crime rates continue to rise, Indians prioritize health and physical security over home...

Aug 25 2022

By Admin

10 industry veterans to crack the D:CODE at the third edition of the Annual Digital Review by The Advertising Club on Fri, 26th August

The pandemic era which we passed through has seen an interesting shift of consumer behaviour towards small businesses and homegrown brands. This has fueled the need and importance of digital marketing as a platform to connect and reach...

Aug 25 2022

By Admin

TheSmallBigIdea bags Integrated Digital Marketing mandate including e-commerce for Sandu Pharmaceuticals

TheSmallBigIdea, has been appointed as the digital strategic partner for pharmacy and medical care platforms, Sandu Pharmaceuticals. Given, the agency’s expertise and content-driven approach across categories, the 360-degree...

Aug 25 2022

By Admin

Chef Sanjyot Keer and Licious team up to Chef It Up!

Chef Sanjyot Keer, founder of Your Food Lab, is reinventing the Indian food content space in collaboration with Licious, India’s most loved all-things-meat brand, through their latest series 'Chef It Up.' 'Chef It...

Aug 23 2022

By Admin

Popular Metaverse Token ‘Klaytn’ Gets Listed on Bitbns Exchange

Bitbns, announced the listing of popular metaverse token Klaytn's (KLAY) on its platform. Developed by Ground X, the blockchain of Kakao, a South Korean internet company with 50 million+ users worldwide, the token is popular among u...

Aug 23 2022

By Admin

Supertails launches it’s brand campaign for their SWAG SALE 2022 with Karishma Tanna and Shrishti Dixit

Supertails.com, a digital pet-care platform that supports the ever-increasing pet parent community, has collaborated with celebrity influencers, Karishma Tanna and Shrishti Dixit to kick off their standalone yearly sale- THE SWAG SALE 2...

Aug 23 2022

By Admin

Godrej Locks & Architectural Fittings and Systems Aspires for 2500 Crs Revenue by FY’27

The iconic brand Godrej Locks & Architectural Fittings and Systems (GLAFS), a business unit of Godrej & Boyce, the flagship company of Godrej Group, also completed 125 years this year. The Godrej brand embarked on the jour...

Aug 23 2022

By Admin

KreditBee partners with Cashfree Payments to offer 'Online checkout finance'

KreditBee, today announced its partnership with Cashfree Payments, to offer the customers an option to convert their online purchases into EMIs at the time of checkout itself for non-credit card holders. KreditBee’s 6 mi...

Aug 23 2022

By Admin

AdamEveFamily Launches first of its kind Sustainable digital-first Fashion Lab

AdamEveFamily has announced their foray into the steeply rising world of digital fashion with stellar design, cutting edge technology and an uncompromising stand on sustainability. This fashion tech company has lined up a full ros...

Aug 22 2022

By Admin

On World Mosquito Day, Godrej reveals how to win the war against Malaria through strategic collaboration

On World Mosquito Day, Godrej Consumer Products Limited (GCPL) completed over 6 years of collaboration with the Madhya Pradesh Government to fight malaria and other vector-borne diseases through project EMBED (Elimination of M...