ITC Ltd.’s Sunfeast YiPPee! creates a new instant noodles category, ‘Noodles in a Bowl’ with the launch of Quik Mealz

Nov 20 2020

 

Sunfeast YiPPee!, one of the most popular instant noodle brands in India has yet again demonstrated innovation in the instant noodles segment with the launch of a new consumer experience through Quik Mealz that offers noodles in a bowlThe newest offering brings a welcome change in the segment in the country as instant noodles will now be available to consumers in a Bowl format. Following innumerable trials conducted to ensure a superior instant noodle experience, Sunfeast YiPPee! Quik Mealz was launched in a bowl format with a broad container base which makes it extremely easy to mix and consume noodles, and a lid to ensure no heat escapes the bowl in the preparation process which guarantees evenly cooked noodles. The superior format, coupled with delicious flavours results in a well-mixed and ‘tasty’ noodle experience in a bowl.

 

Sunfeast YiPPee!’s Quik Mealz range has been specially crafted to match the evolving lifestyle requirements of young adults who are constantly seeking convenient options, without compromising on the taste.  Consumers can now enjoy Sunfeast YiPPee!’s differentiated long, slurpy and tasty noodle appeal without much effort, by just adding hot water to a bowl of noodles. The thoughtfully developed offering - Sunfeast YiPPee! Quik Mealz is backed by extensive research and development, coupled with in-depth consumer insights, and will be available in two variants – Veggie Delight & Chicken Delight.

 

Conceptualized to offer consumer experiences beyond the traditional instant noodles, YiPPee! was launched in 2010 at the backdrop of a growing need for variety in the category. Consumers’ trust and appreciation has helped YiPPee! achieve significant value and scale since its launch and today it is nearly an INR 1300  crore brand in terms of consume spend. With a growing consumer franchise, YiPPee! has consolidated its position as the second largest instant noodles brand in the country. YiPPee! also witnessed an unprecedented increase in consumer demand, owing to significant uptick in essentials in recent times, and has seen strong growth during the current year

 

Speaking about the launch ITC spokesperson added, Innovation and differentiation has been the cornerstone of Sunfeast YiPPee!’s DNA since its inception. Be it the long and slurpy noodle experience consumers enjoy through our round block noodle or the recent launch of Quik Mealz in a Bowl format, every product offering is thoughtfully developed and is an extension of our endeavour to deliver superior experience to consumer.

 The recent times have witnessed an unprecedented surge in consumption of instant noodles while consumers have experienced a significant change in their day-to-day schedule with work from home is being an integral part of the new normal. Given the change in lifestyle, they are seeking trusted food options that offer variety, superior taste &convenience, sealed with the promise of safety and hygiene. With Quik Mealz, we are extremely positive about delivering yet again a distinguished instant noodle experience and are delighted to have added a new member to the YiPPee! family”.

 

The product is available pan-India, across large format stores, modern trade & e-commerce. Both Veggie Delight & Chicken Delight will be available in a 70 gms SKU at the price point of Rs. 45 & Rs 50 respectively.

 


Trending in news

Brands

Heritage Transport Museum presents India’s first exhibition of original Indian movie posters and lobby cards
Dec 04 2020 By Admin
   On the occasion of our 7th Anniversary, Heritage Transport Museum is delighted to present India’s first exhibition of Original Indian movie posters and lobby cards that share a connection to modes of transportation.   Titled: “Moments in Motion”, the exhibition includes more than 60 posters and over 100 lobby cards spanning over 5 decades representing modes of transport that were a part of the storyline of a movie and important enough to have found a place in its advertising. The oldest poster on display is from the movie Hunterwali Ki Beti (1943) and the youngest is from the movie Chalti Ka Naam Zindagi (1982).   Our exhibition “Moments in Motion” begins on December 5th, 2020 and continues till January 31st, 2021.    Film posters have been an integral part of cinema since its inception as it became a way of introducing the film in an eye-catching format. Lobby cards were film posters or scenes printed on card stock and were usually displayed in a theatre’s lobby to perform similar functions. Along with show cards and song booklets, they formed an indispensable part of the cultural paraphernalia of cinema.   Over the years, its aesthetics, importance and the meaning it transmits has gone through several transitions. The dynamic shifts in its lettering, art styles and use of colors represented the changing cinematic tastes, and in turn the historical landscape of the nation itself. Indian film posters are thoughtfully created to convey major thematic concerns of the films. Similarly, the representation of stars becomes crucial to create a buzz to attract their fan groups. The poster of a particular film circulated in urban centers might vary from the ones displayed on the walls of a small town, as they responded simultaneously to general and local tastes. Likewise, lobby cards depicted dramatic snapshots which drew attention to the films’ content.   Transportation and cinema go a long way back. The various means of transport have been part of some iconic cinema moments. Born at the cusp of a new century, cinema has always projected tensions between traditional ways of living and the advent of modernity. Needless to say, with the nation realizing the life-altering capacity of motorized transport, they came to play a key role in cinema. The changing role of transport in cinema was also an indicator of changing attitudes to technology. If the novelty of the trains spawned a number of stunt films centered around trains like Miss Frontier Mail (1936), it shifted to a more complex emotional affect in the iconic scene from Satyajit Ray’s Pather Panchali (1955). In the posters of Fearless Nadia’s stunt films, hand painted images of trains were often found alongside the stunt queen’s iconic posture. The iconography of trains even enhanced the aura of Hindi cinema’s first true blue superstar Rajesh Khanna as he crooned Mere Sapno Ki Rani in Aradhana (1969). Non-mechanized modes of transport, like the humble rickshaw and bullock carts were not left behind either. An impoverished Balraj Sahni pulled rickshaws in Calcutta in Bimal Roy’s stunning tale of rural displacement Do Bigha Zamin (1953), while Dilip Kumar raced a bus in his trusted tonga in the thrilling climax to Naya Daur (1957). While initially symbols of the rapid march of mechanization, cars, motorcycles and trains soon came to denote the speed and dynamism of modern-day life. In the film posters of the 70s and 80s, they were presented in the midst of an explosion of images, anchoring the charismatic image of the hero as well as promising the thrills of the chase. Through the years, film posters have managed to capture the diverse kinds of transportation that became an essential part of the film narrative and therefore, our past.   Though modern modes of promotion have replaced the lobby card and song booklet altogether, the poster still remains, having evolved from manual painting to incorporate 3d art and digital printing. These cultural artifacts have become an important archive of information, which allow us to trace the histories of popular art, political and cultural norms, print and type technologies and our ineffable relationship with the theatre of dreams. Film posters and lobby cards are the ‘lost’ art of our cultural heritage which our collection hopes to display and honor.   “Moments in Motion” provides a rare sighting of Indian Cinema and Transportation in an often over looked art form that has become an important fixture in popular culture.   MUSEUM BRIEF   Museums are more than edutainment for casual visitors. A report titled, “Understanding the future – Museums and 21st century life” by the British government says, “Museums are the way we connect our past with our present and our future. They support the creative industries. They act as a powerful engine for regeneration, their impact on the economy, and the tangible effect they have on the imagination and spirit of the people who visit them, are enormous.” Ultimately, museums are “a means of helping citizens understand their place in the world.”   Unfortunately, in India the culture of going to museums has died down. The general public seems to have no interest in them. And the reason for this has been lack of imagination, proper promotion and their marketing.  We need to go beyond treating museums as mausoleums of mothballed memories, and bring them alive with creative and innovative programming, connected to our cities’ economies and the people   Heritage Transport Museum is an endeavor to showcase and interpret the multiple narratives of transport movement in India. The vision behind the museum is to share its rich and diverse collection with large number of people and give them a fun filled learning experience. The museum was conceptualized quite literary to transport people to a bygone era.   Opened to public on 7 December 2013 as India’s first comprehensive transport museum, the museum brings alive the history and evolution of transport heritage in India through a rich and diverse collection of vehicles and associated memorabilia. The collection is representative of not just the objects directly related to transport but also of the socio-cultural life and art associated with it.   The museum is home to more than 3,500 curated objects on display that weave a tale of India’s colorful transportation history. The large and varied collection of this museum has been categorized into various sections:  pre-mechanized & heavy mechanized transportation, railways, aviation, maritime, collectible Indian toys on transport, rural & indigenous transportation, two wheelers and popular & tribal art section. The museum is also rich in contemporary art collection displayed at various sections throughout the museum.   Located at Taoru-Gurgaon, the museum is an hour's drive from New Delhi. Built on a 3-acre complex, Heritage Transport Museum is spread over four air-conditioned floors that offer over 100,000 square feet of exhibition space, a library and reference center, a mini auditorium, a museum souvenir shop, seminar rooms and a refreshment area.   The Museum has inspired over 700,000 visitors till date. These have been comprised of: school children through organized school trips, university students, domestic & foreign tourist groups, families from Delhi, Gurgaon & adjoining areas, members of various automobile clubs, architects, designers, researchers, film groups etc.   The Museum has been a recipient of some prestigious awards - The 2016 National Tourism Award for being the most Innovative & Unique tourism project in the country, the 2016 & 2018 Traveler's Choice Award by TripAdvisor, International PATWA award 2017 for its innovation at ITB, Germany, the 2017 ITCTA award for the best Museum, etc.   Heritage Transport Museum has been built and being run by Heritage Transportation Trust is a registered non-profit Trust, founded on 18th July, 2006 and registered under the Indian Trust Act, 1882. As the first private museum of its scale in India, it is conceived as a space that not only provides a glimpse into the history of travel in India, but also engages with visitors through its carefully designed information ecosystem. The museum sets a benchmark in interpretation, exhibition and in communication. Heritage Transport Museum is dedicated to provide visitors an enjoyable and engaging museum experience
Bumble reveals how single Indians dated in 2020
Dec 04 2020 By Admin
  2020 has upended our lives in unexpected ways - redefining dating rules, navigating virtual and socially-distanced dating etiquettes, and different approaches to relationships and mental wellbeing in this new environment.    Bumble’s most recent data revealed that over 40% of daters in India say they are no longer confident that they know how to date successfully and 70% of single Indians say they are not comfortable navigating dating in 2020, while one in two claim they are ready to go on a date in-person. Here is a look ahead to what that means for the future of romance as we head into 2021.   DATING IN 2020:    Throughout this turbulent year, meaningful online connections reigned supreme globally, albeit in new and different ways. In 2020, we’ve seen an increased need for social connections since March when lockdown and social distancing restrictions began in India, evidenced by the fact that over 540 million messages have been sent on Bumble in India in 2020.   TRENDING TOPIC in 2020: The most popular topic of conversation in 2020 was ‘working from home’ as 57% of daters discussed this as their new normal.   MAKING THE FIRST MOVE: People are diving right in to make the first move with their profile prompts. The most popular prompt used in India in 2020 was: Beach or mountains…  Other top popular prompts in India in 2020 were:  Nightclub or Netflix... We’ll get on if… After work you can find me… Favourite quality in a person…   EMOJIS OF CHOICE: An emoji says a thousand words. The heart wants what it wants! The most used emoji on Bumble profiles in India was the classic red heart (️). This goes to show that even during a pandemic, single Indians looked to find meaningful connections. The other top 4 emojis used by women on Bumble profiles were: (), (), (), () The other top 4 emojis used by men on Bumble profiles were: (), (), (), (????)   WHEN THE STARS ALIGN: Zodiac signs continue to be a hot topic amongst the Bumble community. So which of the signs was most likely to find love in India in 2020?  Leos were most lucky in love across India on Bumble this year - they had the most matches of any star sign, followed by Scorpio and Libra.   PHOTO MUST HAVES: The more photos you have, the more chances you’ll match. 2 in 3 (63%) of Bumble daters used photos of them in their everyday lives on their profiles in 2020 while selfies (62%) took the second spot.    Dating Trends in 2020: With 2020 upending just about every aspect of our lives, new and unexpected dating trends have emerged.   THE ERA OF “SLOW DATING” More than ever, people are feeling a strong desire to build trust online before taking the relationship offline, leading to more virtual communication.  Bumble was one of the only apps to already have video and voice calls when lockdown began. More than 40% of the Bumble global community are slowing down the “get to know you phase.” Women are now more likely to really focus on the qualities in a partner that are right for them, ultimately putting less pressure on themselves in dating. Globally, we saw a 38% increase in video and voice calls following lockdown restrictions being put in place across the world in March 2020.  People are having more quality conversations online, with Bumble’s voice and video calls, otherwise known as “pre-dates” averaging roughly 20 minutes in India.  Since India went into lock down more than one in two chats turned into something more meaningful this year. While people started settling into the new normal, they also wanted to stay connected. Globally, we saw a 16% increase in messages sent on the Bumble app.   THE RISE OF “NEW DAWN DATERS” 1 in 2 (over 46%) people on Bumble in India are likely to be “New Dawn Daters” – people who are newly single after experiencing a break-up during the COVID-19 pandemic While the biggest driver of break ups was the inability to see a partner (46.45%) 1 in 3 people (29%) also said that the pandemic has precipitated existing issues.    The COVID Conversation The pandemic and our health and safety concerns have been a trending topic of conversation for single people everywhere. In this new landscape, people are learning to navigate the new rules of dating, and are trying new ways to meet others virtually or IRL.   Bumble launched new dating badges to help people communicate how they would like to date: virtual, socially-distanced, or socially-distanced with masks.    This helps the Bumble community with potentially awkward conversations about how they are comfortable dating post-lockdown and also allows people to search for others who are dating like them.    More than 1 million people have used this feature globally to communicate how they want to date (virtually, socially distanced or socially-distanced with masks).    Dating in 2021: What to Expect + Tips to Bumble better As we look ahead to 2021, there’s no doubt the dating landscape will continue to evolve.    PREDICTIONS:   Dating in-person is definitely not off the table with one in two people from our Bumble community in India claiming that they are ready to date in-person.   Bumble daters in India are increasingly open to virtual dating with 1 in 5 up for using Video Chat heading into the New Year.   Dating will ramp up in early 2021, as 69% of Bumble daters say they’re planning to use dating apps just as much as they do now, if not more through Valentine’s Day 2021.   Below are some tips to Bumble better:   Timing matters: On any given day, the right timing can make all the difference. The most popular time to be on Bumble in India is between 8 PM to 10 PM on Sunday evenings.   The more you share, the more you match. Adding a Badge to your Bumble profile – like if you have pets, your exercise habits and your zodiac sign – increases your chance of getting a match  by up to 96%.   Make sure to complete your bio. Those who fill out their bios experience 41% increase in the number of monthly average matches than those who don’t.    Your picture says a thousand words. Adding 4 to 6 profile photos see a 30% increase in the average number of monthly matches than those who don’t.   Make your boundaries and intentions clear from the start. People who share what kind of dates they are comfortable with through Bumble’s new dating badges (virtual, socially-distanced, or socially-distanced with masks) see a 43% increase in the average number of monthly matches than those who don’t.   Resources: Bumble’s Dating 101 in 2021 is an exclusive year-end guide to all things dating in the time of COVID – fueled by consumer insights, platform trends and expert advice.    METHODOLOGY All stats based on proprietary global Bumble platform insights between January – November 2020.
56% e-commerce order volume growth this festive season: Unicommerce Festive Trends Report
Dec 04 2020 By Admin
  Unicommerce, India‘s largest e-commerce focused SaaS platform, has once again brought an insightful data-driven festive trends report to understand the changing dynamics of India’s e-commerce ecosystem. The report analyses shopping trends for the festive month of 2019 and 2020. The time period for the analysis is 30 days prior to Diwali with a sample size of over 44mn orders.   This festive season e-commerce industry reported ~56% growth in order volume as compared to the festive season last year*. The increasing order volume also led to the 50% growth in GMV as compared to the last year festive season. "The consumers have become more value conscious than before and now are shopping across new categories. The rise of new categories such as personal care and beauty products and higher sales of lower value products has led to a decline in average order value by 4% as compared to last year's festive season.   This was the first festive season after the world was hit by the pandemic earlier this year and the report deep-dives into sector-wise growth, rising demands from consumers from “Bharat” and trying to understand the new consumer behaviour. The report will also decode some interesting facts about the growth of brand websites and companies getting serious and focused on the D2C business model.    What India Shopped during festive season          One of the most promising signs for the e-commerce industry is the rising number of first-time online shoppers and the new emerging categories. Personal care category has emerged as the biggest gainer with ~176% order volume growth over last year's festive month. Beauty and wellness is another category that has reported ~52% order volume growth as compared to previous year’s festive season     As people plan to travel and meet families during the festive season, the number of consumers indulging in fashion shopping during the Diwali sale increases significantly. This festive season, fashion and accessories category witnessed an order volume growth of 71% as compared to previous year’s festive month, which is higher than the industry average.         The electronics segment continues to be the highlight of festive season sales, with all marketplaces extensively promoting discounts and offers on electronic products. The segment saw a substantial growth of 65% in order volume as compared to the festive month of 2019.         Returns continue to be a concern for e-tailers across India. The automation and increasing consumer awareness is leading to consistent decrease in returns. This festive season, the industry overall observed a 35% decrease in return orders as compared to the last year. The fashion and accessories category continues to the category with maximum return orders   Brands Focused on going D2C         This year we have seen brands getting serious about online selling with constant growth in brands developing their own website. Post lockdown, the brands have started adopting technology solutions to improve business efficiency.       This festive season, not just marketplaces but brand websites have also reported huge growth in consumer demand. Big brands are now committed towards selling through their own websites. The brand websites witnessed ~77% order volume growth as compared to 60% order volume growth of the marketplace.       It’s interesting to see that in spite of the disparity in order volume growth there is a marginal difference in GMV growth of brand websites and the marketplaces. The GMV for brand websites increased by 48% while for marketplaces the GMV increased by 50%. This signifies that brands offered more discount on their own websites than marketplaces to get more customers. This also led to a significantly low average order size on brand websites. The average order size on the brand website decreased by 16% as compared to 5% dip for the marketplaces for the period of last year's festive month.     Increasing shoppers from Tier-II and Tier III cities of India          The Tier II and Tier III cities have been growing way-faster than metropolitan cities and its impact is also visible in the festive season sale as well.  The Tier II and beyond cities have witnessed a growth of ~99% as compared to last year's festive season. The growth in Tier I and metropolitan cities remain at around 20%.          The contribution of Tier II and beyond cities is increasing exponentially. In this festive season, Tier II  and beyond cities of India contributed over 59% of the online consumer demand of  India, while traditional metros and Tier I cities contributed around 41% to the overall online retail.         States with metropolitan cities continue to be the dominating states with Delhi, Maharashtra and Karnataka being the biggest drivers of e-commerce. These three states combined contribute ~55% of India’s e-commerce volume in the festive month.     Speaking on the festive season report, Mr. Kapil Makhija, CEO Unicommerce said “The festive season is the most important and opportunistic time of the year for the e-commerce industry. However, this festive season was particularly more special as the world continues to deal with the effects of the pandemic. This festive month we have seen e-commerce grow beyond expectations, and it’s interesting to see the new emerging categories like personal care and beauty and wellness continuing their growth trajectory even during the festive season. With the rising consumer demand on brand websites, brands are now committed towards going D2C and offering great deals to attract more consumers. We are confident that with the rising number of shoppers from Tier II and Tier III cities, the ecommerce industry will continue to see the growth momentum in the coming years. This report is another step in our continuous effort of providing valuable insights about the e-commerce industry and helping sellers to simplify e-commerce selling.”     With e-commerce at its all-time high, Unicommerce is uniquely positioned to provide e-commerce supply chain technology cloud solutions to help industry players of all sizes to manage their business efficiently.  Established eight years ago, Unicommerce is a market leader processing over 20% of India’s e-commerce volumes in the country and works with leading online players across segments. The company processes 700k+ order items per day, amounting to US$ 2.5 Bn+ GMV for over 10,000 registered customers across India, Middle East and Southeast Asia.
MX Player Brings Viewers a Unique Reality Show with MX TakaTak Fame House
Dec 04 2020 By Admin
    A chance to spend a week in an exotic location, in a lavish Spanish villa, chilling amongst the who’s who of the digital world: An MX Original - MX TakaTak Fame House Season 1 will be dropping soon  on the platform.   This unique reality series gives India's leading content creators a first of its kind chance to collab, chill and create engaging content in a battle to win more fame.   Watch the teaser now: https://bit.ly/Teaser_MXTakaTakFameHouse    Stay tuned to this space to know more!

Digital

Heritage Transport Museum presents India’s first exhibition of original Indian movie posters and lobby cards
Dec 04 2020 By Admin
   On the occasion of our 7th Anniversary, Heritage Transport Museum is delighted to present India’s first exhibition of Original Indian movie posters and lobby cards that share a connection to modes of transportation.   Titled: “Moments in Motion”, the exhibition includes more than 60 posters and over 100 lobby cards spanning over 5 decades representing modes of transport that were a part of the storyline of a movie and important enough to have found a place in its advertising. The oldest poster on display is from the movie Hunterwali Ki Beti (1943) and the youngest is from the movie Chalti Ka Naam Zindagi (1982).   Our exhibition “Moments in Motion” begins on December 5th, 2020 and continues till January 31st, 2021.    Film posters have been an integral part of cinema since its inception as it became a way of introducing the film in an eye-catching format. Lobby cards were film posters or scenes printed on card stock and were usually displayed in a theatre’s lobby to perform similar functions. Along with show cards and song booklets, they formed an indispensable part of the cultural paraphernalia of cinema.   Over the years, its aesthetics, importance and the meaning it transmits has gone through several transitions. The dynamic shifts in its lettering, art styles and use of colors represented the changing cinematic tastes, and in turn the historical landscape of the nation itself. Indian film posters are thoughtfully created to convey major thematic concerns of the films. Similarly, the representation of stars becomes crucial to create a buzz to attract their fan groups. The poster of a particular film circulated in urban centers might vary from the ones displayed on the walls of a small town, as they responded simultaneously to general and local tastes. Likewise, lobby cards depicted dramatic snapshots which drew attention to the films’ content.   Transportation and cinema go a long way back. The various means of transport have been part of some iconic cinema moments. Born at the cusp of a new century, cinema has always projected tensions between traditional ways of living and the advent of modernity. Needless to say, with the nation realizing the life-altering capacity of motorized transport, they came to play a key role in cinema. The changing role of transport in cinema was also an indicator of changing attitudes to technology. If the novelty of the trains spawned a number of stunt films centered around trains like Miss Frontier Mail (1936), it shifted to a more complex emotional affect in the iconic scene from Satyajit Ray’s Pather Panchali (1955). In the posters of Fearless Nadia’s stunt films, hand painted images of trains were often found alongside the stunt queen’s iconic posture. The iconography of trains even enhanced the aura of Hindi cinema’s first true blue superstar Rajesh Khanna as he crooned Mere Sapno Ki Rani in Aradhana (1969). Non-mechanized modes of transport, like the humble rickshaw and bullock carts were not left behind either. An impoverished Balraj Sahni pulled rickshaws in Calcutta in Bimal Roy’s stunning tale of rural displacement Do Bigha Zamin (1953), while Dilip Kumar raced a bus in his trusted tonga in the thrilling climax to Naya Daur (1957). While initially symbols of the rapid march of mechanization, cars, motorcycles and trains soon came to denote the speed and dynamism of modern-day life. In the film posters of the 70s and 80s, they were presented in the midst of an explosion of images, anchoring the charismatic image of the hero as well as promising the thrills of the chase. Through the years, film posters have managed to capture the diverse kinds of transportation that became an essential part of the film narrative and therefore, our past.   Though modern modes of promotion have replaced the lobby card and song booklet altogether, the poster still remains, having evolved from manual painting to incorporate 3d art and digital printing. These cultural artifacts have become an important archive of information, which allow us to trace the histories of popular art, political and cultural norms, print and type technologies and our ineffable relationship with the theatre of dreams. Film posters and lobby cards are the ‘lost’ art of our cultural heritage which our collection hopes to display and honor.   “Moments in Motion” provides a rare sighting of Indian Cinema and Transportation in an often over looked art form that has become an important fixture in popular culture.   MUSEUM BRIEF   Museums are more than edutainment for casual visitors. A report titled, “Understanding the future – Museums and 21st century life” by the British government says, “Museums are the way we connect our past with our present and our future. They support the creative industries. They act as a powerful engine for regeneration, their impact on the economy, and the tangible effect they have on the imagination and spirit of the people who visit them, are enormous.” Ultimately, museums are “a means of helping citizens understand their place in the world.”   Unfortunately, in India the culture of going to museums has died down. The general public seems to have no interest in them. And the reason for this has been lack of imagination, proper promotion and their marketing.  We need to go beyond treating museums as mausoleums of mothballed memories, and bring them alive with creative and innovative programming, connected to our cities’ economies and the people   Heritage Transport Museum is an endeavor to showcase and interpret the multiple narratives of transport movement in India. The vision behind the museum is to share its rich and diverse collection with large number of people and give them a fun filled learning experience. The museum was conceptualized quite literary to transport people to a bygone era.   Opened to public on 7 December 2013 as India’s first comprehensive transport museum, the museum brings alive the history and evolution of transport heritage in India through a rich and diverse collection of vehicles and associated memorabilia. The collection is representative of not just the objects directly related to transport but also of the socio-cultural life and art associated with it.   The museum is home to more than 3,500 curated objects on display that weave a tale of India’s colorful transportation history. The large and varied collection of this museum has been categorized into various sections:  pre-mechanized & heavy mechanized transportation, railways, aviation, maritime, collectible Indian toys on transport, rural & indigenous transportation, two wheelers and popular & tribal art section. The museum is also rich in contemporary art collection displayed at various sections throughout the museum.   Located at Taoru-Gurgaon, the museum is an hour's drive from New Delhi. Built on a 3-acre complex, Heritage Transport Museum is spread over four air-conditioned floors that offer over 100,000 square feet of exhibition space, a library and reference center, a mini auditorium, a museum souvenir shop, seminar rooms and a refreshment area.   The Museum has inspired over 700,000 visitors till date. These have been comprised of: school children through organized school trips, university students, domestic & foreign tourist groups, families from Delhi, Gurgaon & adjoining areas, members of various automobile clubs, architects, designers, researchers, film groups etc.   The Museum has been a recipient of some prestigious awards - The 2016 National Tourism Award for being the most Innovative & Unique tourism project in the country, the 2016 & 2018 Traveler's Choice Award by TripAdvisor, International PATWA award 2017 for its innovation at ITB, Germany, the 2017 ITCTA award for the best Museum, etc.   Heritage Transport Museum has been built and being run by Heritage Transportation Trust is a registered non-profit Trust, founded on 18th July, 2006 and registered under the Indian Trust Act, 1882. As the first private museum of its scale in India, it is conceived as a space that not only provides a glimpse into the history of travel in India, but also engages with visitors through its carefully designed information ecosystem. The museum sets a benchmark in interpretation, exhibition and in communication. Heritage Transport Museum is dedicated to provide visitors an enjoyable and engaging museum experience
Bumble reveals how single Indians dated in 2020
Dec 04 2020 By Admin
  2020 has upended our lives in unexpected ways - redefining dating rules, navigating virtual and socially-distanced dating etiquettes, and different approaches to relationships and mental wellbeing in this new environment.    Bumble’s most recent data revealed that over 40% of daters in India say they are no longer confident that they know how to date successfully and 70% of single Indians say they are not comfortable navigating dating in 2020, while one in two claim they are ready to go on a date in-person. Here is a look ahead to what that means for the future of romance as we head into 2021.   DATING IN 2020:    Throughout this turbulent year, meaningful online connections reigned supreme globally, albeit in new and different ways. In 2020, we’ve seen an increased need for social connections since March when lockdown and social distancing restrictions began in India, evidenced by the fact that over 540 million messages have been sent on Bumble in India in 2020.   TRENDING TOPIC in 2020: The most popular topic of conversation in 2020 was ‘working from home’ as 57% of daters discussed this as their new normal.   MAKING THE FIRST MOVE: People are diving right in to make the first move with their profile prompts. The most popular prompt used in India in 2020 was: Beach or mountains…  Other top popular prompts in India in 2020 were:  Nightclub or Netflix... We’ll get on if… After work you can find me… Favourite quality in a person…   EMOJIS OF CHOICE: An emoji says a thousand words. The heart wants what it wants! The most used emoji on Bumble profiles in India was the classic red heart (️). This goes to show that even during a pandemic, single Indians looked to find meaningful connections. The other top 4 emojis used by women on Bumble profiles were: (), (), (), () The other top 4 emojis used by men on Bumble profiles were: (), (), (), (????)   WHEN THE STARS ALIGN: Zodiac signs continue to be a hot topic amongst the Bumble community. So which of the signs was most likely to find love in India in 2020?  Leos were most lucky in love across India on Bumble this year - they had the most matches of any star sign, followed by Scorpio and Libra.   PHOTO MUST HAVES: The more photos you have, the more chances you’ll match. 2 in 3 (63%) of Bumble daters used photos of them in their everyday lives on their profiles in 2020 while selfies (62%) took the second spot.    Dating Trends in 2020: With 2020 upending just about every aspect of our lives, new and unexpected dating trends have emerged.   THE ERA OF “SLOW DATING” More than ever, people are feeling a strong desire to build trust online before taking the relationship offline, leading to more virtual communication.  Bumble was one of the only apps to already have video and voice calls when lockdown began. More than 40% of the Bumble global community are slowing down the “get to know you phase.” Women are now more likely to really focus on the qualities in a partner that are right for them, ultimately putting less pressure on themselves in dating. Globally, we saw a 38% increase in video and voice calls following lockdown restrictions being put in place across the world in March 2020.  People are having more quality conversations online, with Bumble’s voice and video calls, otherwise known as “pre-dates” averaging roughly 20 minutes in India.  Since India went into lock down more than one in two chats turned into something more meaningful this year. While people started settling into the new normal, they also wanted to stay connected. Globally, we saw a 16% increase in messages sent on the Bumble app.   THE RISE OF “NEW DAWN DATERS” 1 in 2 (over 46%) people on Bumble in India are likely to be “New Dawn Daters” – people who are newly single after experiencing a break-up during the COVID-19 pandemic While the biggest driver of break ups was the inability to see a partner (46.45%) 1 in 3 people (29%) also said that the pandemic has precipitated existing issues.    The COVID Conversation The pandemic and our health and safety concerns have been a trending topic of conversation for single people everywhere. In this new landscape, people are learning to navigate the new rules of dating, and are trying new ways to meet others virtually or IRL.   Bumble launched new dating badges to help people communicate how they would like to date: virtual, socially-distanced, or socially-distanced with masks.    This helps the Bumble community with potentially awkward conversations about how they are comfortable dating post-lockdown and also allows people to search for others who are dating like them.    More than 1 million people have used this feature globally to communicate how they want to date (virtually, socially distanced or socially-distanced with masks).    Dating in 2021: What to Expect + Tips to Bumble better As we look ahead to 2021, there’s no doubt the dating landscape will continue to evolve.    PREDICTIONS:   Dating in-person is definitely not off the table with one in two people from our Bumble community in India claiming that they are ready to date in-person.   Bumble daters in India are increasingly open to virtual dating with 1 in 5 up for using Video Chat heading into the New Year.   Dating will ramp up in early 2021, as 69% of Bumble daters say they’re planning to use dating apps just as much as they do now, if not more through Valentine’s Day 2021.   Below are some tips to Bumble better:   Timing matters: On any given day, the right timing can make all the difference. The most popular time to be on Bumble in India is between 8 PM to 10 PM on Sunday evenings.   The more you share, the more you match. Adding a Badge to your Bumble profile – like if you have pets, your exercise habits and your zodiac sign – increases your chance of getting a match  by up to 96%.   Make sure to complete your bio. Those who fill out their bios experience 41% increase in the number of monthly average matches than those who don’t.    Your picture says a thousand words. Adding 4 to 6 profile photos see a 30% increase in the average number of monthly matches than those who don’t.   Make your boundaries and intentions clear from the start. People who share what kind of dates they are comfortable with through Bumble’s new dating badges (virtual, socially-distanced, or socially-distanced with masks) see a 43% increase in the average number of monthly matches than those who don’t.   Resources: Bumble’s Dating 101 in 2021 is an exclusive year-end guide to all things dating in the time of COVID – fueled by consumer insights, platform trends and expert advice.    METHODOLOGY All stats based on proprietary global Bumble platform insights between January – November 2020.
56% e-commerce order volume growth this festive season: Unicommerce Festive Trends Report
Dec 04 2020 By Admin
  Unicommerce, India‘s largest e-commerce focused SaaS platform, has once again brought an insightful data-driven festive trends report to understand the changing dynamics of India’s e-commerce ecosystem. The report analyses shopping trends for the festive month of 2019 and 2020. The time period for the analysis is 30 days prior to Diwali with a sample size of over 44mn orders.   This festive season e-commerce industry reported ~56% growth in order volume as compared to the festive season last year*. The increasing order volume also led to the 50% growth in GMV as compared to the last year festive season. "The consumers have become more value conscious than before and now are shopping across new categories. The rise of new categories such as personal care and beauty products and higher sales of lower value products has led to a decline in average order value by 4% as compared to last year's festive season.   This was the first festive season after the world was hit by the pandemic earlier this year and the report deep-dives into sector-wise growth, rising demands from consumers from “Bharat” and trying to understand the new consumer behaviour. The report will also decode some interesting facts about the growth of brand websites and companies getting serious and focused on the D2C business model.    What India Shopped during festive season          One of the most promising signs for the e-commerce industry is the rising number of first-time online shoppers and the new emerging categories. Personal care category has emerged as the biggest gainer with ~176% order volume growth over last year's festive month. Beauty and wellness is another category that has reported ~52% order volume growth as compared to previous year’s festive season     As people plan to travel and meet families during the festive season, the number of consumers indulging in fashion shopping during the Diwali sale increases significantly. This festive season, fashion and accessories category witnessed an order volume growth of 71% as compared to previous year’s festive month, which is higher than the industry average.         The electronics segment continues to be the highlight of festive season sales, with all marketplaces extensively promoting discounts and offers on electronic products. The segment saw a substantial growth of 65% in order volume as compared to the festive month of 2019.         Returns continue to be a concern for e-tailers across India. The automation and increasing consumer awareness is leading to consistent decrease in returns. This festive season, the industry overall observed a 35% decrease in return orders as compared to the last year. The fashion and accessories category continues to the category with maximum return orders   Brands Focused on going D2C         This year we have seen brands getting serious about online selling with constant growth in brands developing their own website. Post lockdown, the brands have started adopting technology solutions to improve business efficiency.       This festive season, not just marketplaces but brand websites have also reported huge growth in consumer demand. Big brands are now committed towards selling through their own websites. The brand websites witnessed ~77% order volume growth as compared to 60% order volume growth of the marketplace.       It’s interesting to see that in spite of the disparity in order volume growth there is a marginal difference in GMV growth of brand websites and the marketplaces. The GMV for brand websites increased by 48% while for marketplaces the GMV increased by 50%. This signifies that brands offered more discount on their own websites than marketplaces to get more customers. This also led to a significantly low average order size on brand websites. The average order size on the brand website decreased by 16% as compared to 5% dip for the marketplaces for the period of last year's festive month.     Increasing shoppers from Tier-II and Tier III cities of India          The Tier II and Tier III cities have been growing way-faster than metropolitan cities and its impact is also visible in the festive season sale as well.  The Tier II and beyond cities have witnessed a growth of ~99% as compared to last year's festive season. The growth in Tier I and metropolitan cities remain at around 20%.          The contribution of Tier II and beyond cities is increasing exponentially. In this festive season, Tier II  and beyond cities of India contributed over 59% of the online consumer demand of  India, while traditional metros and Tier I cities contributed around 41% to the overall online retail.         States with metropolitan cities continue to be the dominating states with Delhi, Maharashtra and Karnataka being the biggest drivers of e-commerce. These three states combined contribute ~55% of India’s e-commerce volume in the festive month.     Speaking on the festive season report, Mr. Kapil Makhija, CEO Unicommerce said “The festive season is the most important and opportunistic time of the year for the e-commerce industry. However, this festive season was particularly more special as the world continues to deal with the effects of the pandemic. This festive month we have seen e-commerce grow beyond expectations, and it’s interesting to see the new emerging categories like personal care and beauty and wellness continuing their growth trajectory even during the festive season. With the rising consumer demand on brand websites, brands are now committed towards going D2C and offering great deals to attract more consumers. We are confident that with the rising number of shoppers from Tier II and Tier III cities, the ecommerce industry will continue to see the growth momentum in the coming years. This report is another step in our continuous effort of providing valuable insights about the e-commerce industry and helping sellers to simplify e-commerce selling.”     With e-commerce at its all-time high, Unicommerce is uniquely positioned to provide e-commerce supply chain technology cloud solutions to help industry players of all sizes to manage their business efficiently.  Established eight years ago, Unicommerce is a market leader processing over 20% of India’s e-commerce volumes in the country and works with leading online players across segments. The company processes 700k+ order items per day, amounting to US$ 2.5 Bn+ GMV for over 10,000 registered customers across India, Middle East and Southeast Asia.
MX Player Brings Viewers a Unique Reality Show with MX TakaTak Fame House
Dec 04 2020 By Admin
    A chance to spend a week in an exotic location, in a lavish Spanish villa, chilling amongst the who’s who of the digital world: An MX Original - MX TakaTak Fame House Season 1 will be dropping soon  on the platform.   This unique reality series gives India's leading content creators a first of its kind chance to collab, chill and create engaging content in a battle to win more fame.   Watch the teaser now: https://bit.ly/Teaser_MXTakaTakFameHouse    Stay tuned to this space to know more!

Agencies

Kool Kanya invites you to attend these workshops to help you find greater opportunities!
Dec 04 2020 By Admin
  In the aftermath of the COVID-19 pandemic, over 4 million young professionals lost their jobs. This staggering figure calls for both government and corporate bodies to adopt large-scale measures to generate job opportunities for the youth, and keep education and training on track to avert further harm to the country's workforce. The pandemic has been particularly hard on young women, younger youth and youth in lower-income segments. Young people are concerned about the future and their place within it.  Kool Kanya, a career-building platform for women, has taken up the initiative of  providing knowledge and support with respect to resumes, cover letters and essentially, the entire job hunt process. They have assembled a list of reputed specialists to conduct workshops on various topics that would be beneficial to a lot of people looking for guidance in the unprecedented current scenario. Planning higher education overseas, creating a resume using apps like Canva, drafting the perfect cover letter, how to make a great first impression, using LinkedIn to get noticed by recruiters and giving an interview with supreme confidence - these are topics on which some experts will hold extensive, informative sessions in order to aid young professionals put their best foot forward when it comes to finding suitable job openings.   Talking about the initiative, Vanshika Goenka, Founder, Kool Kanya said, "Ever since the pandemic hit and the lockdown was announced, several companies across sectors have taken to job cuts, along with salary reductions and leave without pay. The youth have been grappling with these issues, struggling to hold on to their careers that for most, are hanging by a thread. Young women especially lack the networks and access to expertise that can give them the confidence to keep charging ahead. That is why we decided to organize these workshops, once each week, and offer support to budding professionals to get them back on the wagon."    "Salaried jobs, once lost are hard to retrieve especially amidst a crisis like the one we are facing. As the nation started opening in a phased manner from June, some jobs came back. But the recovery was largely in informal jobs. It is time we work in tandem to bring back normalcy in the job market and we believe one of the major steps to achieving this is readying the workforce for a new, remodeled system."   Also, as we now live and work in globally interdependent communities, infectious disease threats such as COVID-19 need to be recognized as part of the workscape. To continue to reap the benefits from global cooperation, we must find smarter and safer ways of working together. Organizations will also appreciate the cost-savings of replacing full-time employees with contractors who can stay connected digitally.   In light of this anticipated shift, we have begun to understand how the COVID-19 quarantines that required millions to work from home affected job opportunities, work productivity, creativity, and innovation. Thus, workshops and knowledge-sharing sessions such as these can go a long way in helping young women upgrade and optimize their professional journey.
DViO Digital to drive Eros Group’s omnichannel strategies and plans in MENA region
Dec 03 2020 By Admin
  Following a multi-agency pitch, Eros Group, one of the largest distributors and retailers of world-renowned electronics brands have awarded DViO Digital, an independent, fully integrated creative and tech-led digital services company to drive their omnichannel strategies and plans in the MENA region. Eros Group has been aggressively pursuing the online business channels including their own e-commerce site as much as reinforcing the brand presence in the leading market places. They handle 14 Eros retail and brand stores along with distribution brands Hitachi, TCL, Midea and recently added Amazfit, Ariston to their portfolio. The mandate won by DViO Digital will focus on digital-first creative and content, performance marketing, social commerce, search marketing, and tech-driven solutions to drive business growth across all channels.   Speaking on the win, Sowmya Iyer, founder & CEO, DViO Digital said, “DViO’s partnership with Eros is an exciting addition to our distinct mix of retail brands in our portfolio who have renewed their commitment to become a truly omnichannel player. This win underscores the high level of talent and expertise offered by our team and we look forward to our fruitful relationship with this reputed Group.”   On this occasion, Deepak Babani, Executive Vice-Chairman, Eros Group said, “We are delighted to partner with DViO Digital, and look forward to working closely with them to drive our online business at a very significant and crucial time for the brand. We have some aggressive growth plans in the coming year and believe we have a marketing partner strong in creative as well as technology who understands our business and purpose and helps us achieve them.”
Fashion styling & sourcing go digital!
Dec 01 2020 By Admin
  Peepul Consulting, one of India’s premier, fashion PR & Brand Marketing agencies is pleased to announce the virtual launch of ‘Peepul Style’, the jewel in its crown. Having set up the in-house fashion showroom a decade ago, Peepul pioneered the ‘sourcing and styling’ service offering in the field of fashion PR in India. With this launch, the agency becomes the first fashion agency in the country to extend its styling and sourcing services into the digital realm.   Launched as a brick-and-mortar form in 2010, Peepul Style was patterned along the lines of international showrooms that accompany brands to amplify their new collection launches and position fashion classics for top-of-mind recall. At that time, Peepul Consulting was the only agency in the country that offered showroom space and a dedicated showroom team – with a specialised skill-set and well-established stylist and influencer relationships – to their fashion clients. The idea was to create a fashion and lifestyle hub, bringing the best of Peepul’s clients to buyers, editors and the fashion elite.   Over the years many of Peepul’s clients like, Tarun Tahiliani, Good Earth, AMPM, Lecoanet Hemant, Swarovski, OSAA, Tribe by Amrapali, Raniwala 1881, Raw Mango, Manish Malhotra, H&M, Onitsuka Tiger, Meesha Scarf, Shriya Som, Hidesign, Deepa Gurnani, Swarovski and HRX, amongst others have reaped the benefits of the Peepul Style showroom.   Fast forward 10-years and Peepul Consulting has tweaked this concept to adapt to and keep in sync with the times we now live in. On November 30, 2020, the agency launched the virtual avatar of Peepul Style (www.peepul-style.myshopify.com).   While the mission remains similar – to continue to be the go-to place to find new collections, latest trends, that help facilitate clients’ sales cycles through strong relationships with buyers and stylists – the venue is now online!   Speaking on the launch of the virtual showroom, Srimoyi Bhattacharya – Founder & Managing Director, Peepul Consulting says, “Sourcing for editorial shoots, for celebrity dressing and fashion influencers, is extremely important to our business as this part of our work drives direct sales for our clients. And now, with people wanting to dress up for online meetings and other digital interactions, we decided that the time to pivot to new realities was now. This was the main driving force behind setting up an automated online virtual sourcing showroom.”   Geographically agnostic and building on the foundation of its brick-and-mortar predecessor, Peepul’s virtual showroom aims to offer maximum flexibility and wide regional reach that clients will benefit from. Now, there is absolutely no need to stock an inventory of physical samples and clients can directly visualise complete transparency in terms of stock management and reporting. This is sure to be a boon to smaller home-grown brands and designers, whose nature of work does not allow for surfeit stocks by way of press samples.   Additionally, the model is relevant beyond ‘traditional’ fashion PR mandates and will allow the agency to offer a host of other B2C services, including online pop-ups, trunk shows, and the like in the course of the next 12-18 months.   Supported by the Shopify platform the virtual Peepul Style showroom, is super user-friendly is easily accessible with a few clicks and features all of the agency’s fashion and accessories brands that are available for sourcing inquiries
You can now take the Audi Q2 for a virtual spin
Dec 01 2020 By Admin
  Audi, the German luxury car manufacturer, launched an interactive Instagram filter for fans to experience its latest luxury all-rounder– the Audi Q2 which debuted in India in October 2020.   Sporting a bold design, 190hp, 2.0 LTFSI engine, progressive steering and quattro, the Audi Q2 seamlessly combines exemplary functionality with luxury appeal. Making it perfectly suited for  everyday driving and a capable companion on adventure trips.   Inspired by these power packed features, the idea was to use creativity to bring out the ease of the actual experience of driving the Audi Q2. Conceptualised by BBH India and executed by tech firm Alive now, the AR filter offers an immersive gamified experience of driving this machine to tech-savvy target audiences.   One can access the filter by tapping on the story section of Instagram on their phones and searching for the Audi Q2 City Run filter. Once it loads, the filter allows the user to select between three cities – Mumbai, Delhi & Bengaluru, where they want to drive their Audi Q2 in. Each city is brought alive with illustrations of key landmarks and obstacles making the experience highly personal & localised. The user can tap to start and the car moves forward along the road, the player has to dodge these obstacles by simply tilting their head left or right – thereby making the car move in the same direction. As the game progresses, the car can also start moving faster to make it a bit more challenging. The game calculates the distance the user has driven in the Audi Q2 whilst successfully dodging the different obstacles on their path. Users can share this score and also challenge their friends by posting the video on Instagram stories or as a post.     Commenting on this, Mr. Gaurav Sinha, Head of Marketing & PR, Audi India, said,  “Curating engaging content for our social audiences is the key element of communication design for us at Audi India. And games are a great new trending way for audiences to interact with their favourite brands online. The unique and interactive AR filter game developed for the Audi Q2 allows users to select a city and virtually drive through it. We received tremendous positive feedback from our audiences and network on this activity.   We keep exploring opportunities to engage and intrigue our online audiences by creating dynamic virtual experiences across our platforms.”     Russell Barrett, CEO & CCO, BBH-PWW India added, “We're always looking for new ways to bring ideas to life. Gaming has been at the forefront of digital engagement and we felt it was the perfect way to highlight the Audi Q2 for what it is - The perfect luxury car that can do it all. And putting the users in their very own cities just makes it all the more relatable.”     The Audi Q2 is engineered for every need and feels at home anywhere, the city or in the great outdoors. It is powered by a 2.0L litre TFSI petrol engine that puts out a strong 190hp. With Progressive Steering, quattro all-wheel drive and sporty dimensions, this is a car that offers excellent driving dynamics and courtesy Audi Drive Select, you can customize the driving experience to your liking. There’s flexibility and convenience built into the package as well. Luggage room is expandable from 355 litres to 1000  litres so you can pack everything you need for that long getaway. The LED Ambient lighting package allows you to pick between 10 different colours using the MMI display. Particularly interesting is the inlay based ambient lighting that gives a futuristic look to the Audi Q2 interiors.

Gaming

Premier Handball League ropes in Dream11 as their official fantasy gaming partners
Dec 04 2020 By Admin
     Indian handball is all set to witness a revolution as the Premier Handball League (PHL) gears up to roll out its inaugural edition and infuse fresh breath into the Indian sports industry which has not seen active sports for close to seven months owing to the COVID-19 pandemic. The PHL announced its partnership with Dream11 as their fantasy gaming partner and their OTT platform FanCode as their official OTT partner. The partnership aims to nurture a strong fan base and bring the best of the players on a single platform to challenge exciting and nail-biting matches for the fans globally.    The League will be played at the Sawai Mansingh Indoor Stadium in Jaipur from December 24 and the grand finale will be witnessed on January 10. Season 1 of PHL will have six teams battling for the ultimate title from Uttar Pradesh, Punjab, West Bengal, Telangana, Maharashtra and Rajasthan.    While the game is widely played in schools and colleges across India, handball is yet to create a wide fan base. PHL’s partnership with Dream 11& their OTT platform FanCode will be a maiden initiative in Indian Sub-Continent for the Fantasy Platform to help incubate an Olympic medal sport for the very first time and engage with fans to create a more meaningful conversation around the sport.  “Dream 11 is now an aspirational name in the world of sports and we are thrilled to have them associated with us as our fantasy gaming partner. Dream 11 has been a visionary in the world of sports and has successfully infiltrated the Indian household, bringing families and sports enthusiasts alike together. With them as our partners and their OTT platform FanCode as our official OTT partner, we at the Premier Handball League believe that the popularity of handball is secure in times to come,” League CEO Mrinalini Sharma said. The PHL India Sports Private Limited is the official license holder of the league, which under the aegis of the Handball Federation of India (HFI) and in association with the International Handball Federation (IHF) and Asian Handball Federation, promises to develop and take this Olympic sports discipline to the next level, ensuring growth and success for the Indian athletes at the global stage.  Handball is currently part of the priority sports listed by the Ministry of Youth Affairs & Sports under the Target Olympic Podium Scheme in India. With the Indian team currently ranked 32 in the world, PHL promises to provide a much-needed foundation as the game aims to become an Olympic medal prospect.  
Fall Guys Season 3 theme revealed after fans completed the Jigsaw Puzzle
Dec 02 2020 By Admin
    Fall Guys has always been about doing something special and that is exactly what they did. They decided to reveal the theme for season 3, but in a unique way, through a jigsaw puzzle.   Mediatonic created a challenge called ‘Operation #Jigsawus’, a community jigsaw puzzle that reveals the theme for season3. Jigsaw Puzzle: Each piece was distributed among select Fall Guys fans that responded to the special messages on the social handles and discord. Fans that received a piece had to coordinate to match the pieces and find out the theme for season 3. Fans finished the puzzle in less than a day, revealing the theme for season 3.   Fall Guys congratulated all that worked on solving the puzzle and confirmed that season 3 will be called ‘Fall Guys: Winter Knockout’.   Yes, the theme for season 3 will be ‘Winter Knockout’ or as the admin likes to call it ‘Fall Guys goes brrr’ (a reference to an internet trend referring the term as the action to “solve” a problem). Organizing such a challenge that requires so much coordination within the community and its members was no easy task. The challenge completely relied on community participation. This shows that both the fans and the developers love the game. Mediatonic is doing something unique here that most game developers don’t. At no point does it make you feel it is just another video game company. The social media team at Mediatonic does a really good job with community engagement. Sharing humorous posts on social handles, posting teaser’s for content/cosmetic updates, engaging with the fans, capitalizing on internet trends, reacting to other game developer’s social media updates and a lot more. Social media handles of other game accounts also need engage with their fans the way Fall Guys does.   We don’t have a release date for season 3 yet, but it is speculated to come out sometime around Christmas week. If you are new to the game or don’t know about the game, make sure to check out our guide on everything you need to know about Fall guys: Ultimate Knockout.
HP introduces esports scholarship at OMEN FanFest 2020
Dec 02 2020 By Admin
    HP India today announced the inaugural ‘esports Gold Quest’ scholarships at the OMEN FanFest 2020, in support of the rise of PC Gaming culture in India. The ‘esports Gold Quest” scholarship is a program that will provide gamers with the necessary financial support, equipment, skills, and exposure to help them in their quest to compete on the global stage and become future esports stars.   With esports becoming a global phenomenon, HP recognizes the need to provide Indian talent with the right set of tools and guidance to compete at the world stage and bring the country its recognition in esports. The esports Gold Quest scholarships will select three applicants and will offer them an annual scholarship worth Rs 12 lacs each, which will include a full esports kit from OMEN, a monthly salary of 50k and an international training stint.   The scholarship will be open to Indian applicants in the 16 – 20-year age group. The nationwide talent hunt program for selection will roll out in Jan 2021 with final selections in June 2021.     With gaming breaking down boundaries and merging seamlessly with popular culture, a platform was needed to showcase its rise. The OMEN FanFest accomplishes this by bringing together influential figures in the world of esports, contemporary culture and gaming enthusiasts on a common stage, and celebrates PC gaming in a manner never seen before.   Ketan Patel – Managing Director, HP India Market said, “Gaming and esports are among the fastest growing competitive pursuits in India and globally. It is a stage on which Indian talent has the potential to compete with the best in the globe. As a market leader, we are working towards making the gaming ecosystem more inclusive for everyone, fueling the passion in gaming, and providing a launch pad for budding esports talent in the country. The scholarship program announced today in is in line with our philosophy of ‘Play to Progress’ and we hope to see champions at the world stage from India soon.” As a confluence of gaming and popular culture the OMEN FanFest will bring together some of the biggest names in the world of esports and entertainment. These include Tirth Mehta, India’s first esports medalist; Ulrich Schulze ,SVP, Product  Management at ESL; Akshat Rathee, MD & Founder, NODWIN gaming, Abish Mathew- Standup Comic and other enthusiast gamers among many more. The OMEN FanFest will also feature a contest that will offer participants the chance to become the fifth member of the HP OMEN Squad – which brings together people of diverse origins with one unifying goal to merge gaming with mainstream culture. Current members of the OMEN Squad include esports pro gamer Hellranger, professional live streamer Manasvivi, gamer and content creator Ocean Sharma and stand-up comic  Abish Mathew. For more details of the event/registration please log onto: https://omenfanfest.com/   To further enhance the gaming ecosystem, HP is also announcing the ‘OMEN Crib’ – an entire gaming setup designed for the ultimate gameplay experience. The OMEN Crib comprises a dual monitor desk, keyboard, headset, mouse, mousepad, speakers and the OMEN gaming chair – all in a minimalist but stylish package.   Gamers stand a chance to win one OMEN Crib every week through a contest all through December exclusively on Flipkart. Contest details will be available at www.flipkart.com/hp-omen-fanfest-store The OMEN FanFest follows the recent unveiling of the brand-new range of OMEN laptops and accessories, updates to OMEN Command Center, and the HP Pavilion gaming 16. The OMEN range offers “First of its kind” hardware technologies in the industry enabling Gameplay experience to next level and offer unmatched power without any compromise. OMEN and Pavilion PCs, and accessories provide an immersive experience to the gamers helping them stay connected, relaxed, and entertained while at home.  
Velocity Gaming becomes the third-time winner of the Tec Challenger Series 4
Dec 02 2020 By Admin
    Velocity Gaming (aka VLT) wins TEC Valorant Challenger Series 4. The final round of Velocity Gaming was against Noble Esports, and VLT ranks on the list with a competitive score of 3-2 in the BO5 series. Along with this winning moment, Velocity Gaming proudly maintains their record of winning every VALORANT tournament they have participated in. And becomes the third-time winner of the TEC Challenger Series title. With 256 total slots, LG Ultrafear TEC Valorant Challenger Series 4 was organized for Bangladesh, Sri Lanka, and India. This Five-Man Squad game has a huge prize pool of INR 1,00,000. The series launched on 8 November 2020 and concluded yesterday with a massive LIVE audience of 164K.   Velocity Gaming being the winner of the tournament gets tough competition from the opponent Noble Esports. Top highlights from last night: First Map Performance: In the first map, Noble Esports performed superbly while Velocity Gaming progresses slowly on the rankings. The round started with a lead of 12-4. With good pressure maintained by Noble Esports, the first map was in the favor of Noble Esports. Map one score was 13-9. Second Map Performance: With many ups and downs in the second map, Velocity Gaming takes over the lead with a score of 13-8.   Third Map Performance: The third map was also a success for Velocity Gaming. However, Noble Esports gave a cutthroat competition to take over the performance. 13-10 was the score for the third map.   Fourth Map Performance: The fourth map was highly favorable for Noble Esports. With a score of 10-2 in the first half, Noble Esports outshines Velocity Gaming with a score of 13-8. In the last map, Velocity Gaming becomes the third-time winner of the TEC Challenger Series title. Without a doubt, Noble Esports gave a cutthroat competition, but the event concluded in the favour of VLT. The performance was worth watching, and every moment was overwhelming for the audience. Did you miss the competitive match yesterday? Head over to their official youtube channel to experience a cutthroat match between Velocity Gaming and Noble Esports.

OTT

STUDIO BODHI: Launch of India’s First OTT focused regional content studio
Dec 03 2020 By Admin
  With radical changes in the last couple of years, the digital landscape has diversified and evolved briskly, thus widening the scope for content players in the OTT space to experiment. The acceleration in the rate of content adoption and growing demand for content in native languages, has led to an increase in the appetite for regional content consumption. With an aim to capture this increasing potential and strengthen their position in the regional space, the promoters of Bodhi Tree Multimedia with the backing of Sumukha Capital have announced the launch of Studio Bodhi, a joint venture under the aegis of Sumukha Bodhitree Pvt. Ltd. to cater to the ever-growing need for content across the country.   The combined forces will develop exclusive original IPs to meet the growing demand of qualitative entertainment. In view of unlocking the next wave of regional growth with high-scale content, the studio will produce unique content in multiple languages across genres for the burgeoning OTT market. With eminent writers and directors on board, Studio Bodhi has 10 projects at different stages of production and will continue to work on numerous IPs in the near future. The studio is currently working towards producing a rich slew of original offerings in languages such as Tamil, Bengali and Marathi in 2021 and further expanding into Telugu, Punjabi and Malayalam by 2022.   Speaking on the launch of Studio Bodhi, Mautik Tolia, Managing Director, Bodhi Tree Multimedia, said, “Content today is region agnostic with good rooted stories transcending all barriers and can travel across the world. This content studio will prove to be a game changer in this space. Content consumption has witnessed an upsurge across all genres with regional content gaining momentum. Recognizing this growing demand in regional content, Studio Bodhi is our earnest endeavor to further widen our horizon to build a vast range of successful digital series to cater to every audience palate. Studio Bodhi will mark our foray into the regional OTT space starting with exciting shows across various regional languages like Marathi, Bengali, Tamil, Telugu and further expand to other regions in the coming year. Over the past few months, with projects at various stages of development, we have diligently worked towards acquiring best of talents to put together a team together which we believe will deliver compelling content. With our new venture, we are looking forward to explore different genres and narrative styles.”   Commenting on Studio Bodhi, Santosh Kanodia, Founder, Sumukha Capital, a division of Sumukha Group said, “We are committed to investing ₹200 Crores in the entertainment industry ventures in the coming years. We recognize the need gap for regional content that is produced at top notch quality standards and feel this has the potential for exponential growth. The lineup is extremely exciting and the ambition is to move to producing a slate of 10 originals every year.”   With projects greenlit in multiple languages, Studio Bodhi aims to nurture the ecosystem with content that is relevant for regional consumers and make regional content mainstream. The alliance with proven excellence in creativity and production ushers in an exciting new phase in the business of content creation for Studio Bodhi.
Watcho streams a unique new suspense thriller web series ‘Jaalsaazi – The Single Horn Mystery’
Dec 01 2020 By Admin
   Intent on building a plethora of quality streaming programs and keeping the viewers engaged and enthralled, Watcho, Dish TV India’s OTT platform, has launched a new web series “Jaalsaazi – The Single Horn Mystery”. Written by Kumar Lodhi and Directed by Mani Sinha, the eight-episode crime thriller series is a perfect combination of fiction and non-fiction backdrop.   ‘Jaalsaazi – The Single Horn Mystery' series stars multi-talented actors like Kula Kuldip, Kingini Bhattacharya, Jeet Baruah, and Surabhi Das and revolves around the presence of Rhino horn smuggling mafia in the eastern region. Shot in the jungles of Assam, the latest series no holds barred approach to storytelling gives more than enough eye-widening visuals and hair-raising scares to make each episode well worth the watch. Furthermore, the series takes us a little closer to the darker side of humanity and how Indian agencies paves out plans to trace wildlife rhino horn poachers.   Commenting on the launch of the new series, Mr. Sukhpreet Singh, Corporate Head – Marketing, DishTV & Watcho, Dish TV India Ltd, said, “We, at Watcho have always been buoyed by the amount of confidence our viewers have shown in us by appreciating our content portfolio. Our aim has always been to deliver seamless, superlative content and keep our viewers captivated by streaming new shows on our platform. With the launch of our new show ‘Jaalsaazi – The Single Horn Mystery, which is filled with thrill and suspense, we are focused and determined to consistently upgrade our platform by exploring different genres besides drama and fiction to drive more engagement”.   Building on its vision to provide unparalleled and engaging content experience to its customers, the platform has recently launched an engaging quiz contest 'Watcho aur Jeeto' and revamped its user-generated content offering ‘Watcho Swag’. Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like Titli-Current Maarti Hai, Its my pleasure, 4 Thieves, Love Crisis, Ardhsatya, Mortuary, Chhoriyan, Rakhta Chandana, and original influencer shows like Look I Can Cook, Bikhare hain Alfaaz, etc. to name a few.   Available across screens (Android & iOS devices, Dish SMRT devices, D2H Magic devices, and Fire TV Stick) and at www.watcho.com, Watcho presently provides over 35 plus original shows in Hindi, Kannada, and Telugu regional languages.
Swati Mohan, Director, Marketing at Netflix, steps down
Nov 27 2020 By Admin
  Swati Mohan, Director, Marketing at Netflix has stepped down. During her 2.5 years stint with Netflix, Mohan spearheaded the platform’s marketing efforts in India and built a strong team from scratch. She played a key role in growing the popularity of the streaming platform through innovative marketing campaigns. Before joining Netflix, Mohan’s last role was that of Country Head of National Geographic and Fox Networks Group, India since April 2015. Between January 2012 and March 2015 she was spearheading the programming and content portfolio for the bouquet of channels as the Vice President of Content and Programming at Fox International Channels, India. She has over 16 years of experience in the industry, with a wide spectrum of work across companies including Group M, O&M, FBC Media and Endemol.
Applause Entertainment’ Scam 1992: The Harshad Mehta Story becomes the second name in the top 5 OTT shows with 6.6 million hits
Nov 12 2020 By Admin
  Amidst the creative revolution, India’s leading content studio, Applause Entertainment, spearheaded by the media veteran Sameer Nair, has blazed a trail setting new creative benchmarks and achieved unprecedented acclaim in a short span of time. One of the platform’s latest offerings, Scam 1992 The Harshad Mehta Story has become the talk of the town. Set in early nineties Bombay, the show captures the meteoric rise and the steep fall of Harshad Mehta - the flamboyant Big Bull of the stock market, and the investigation and repercussions of the scam that shook the nation.    Scam 1992: The Harshad Mehta Story is currently the highest rated show on IMDB in India (9.6) and #16 amongst the top 50 television shows globally. With phenomenal ratings and record-breaking performance, the show has made it to the list of the top 5 OTT shows for the last week of October, according to a streaming tracker by Ormax Media. Scam 1992: The Harshad Mehta Story is the second on the list with 6.6 million views.    The show has received a remarkable response from audiences for its gripping performances from Pratik Gandhi and Shreya Dhanwanthary, stellar direction by Hansal Mehta and an exceptional script from Sumit Purohit, Saurav Dey, Vaibhav Vishal and Karan Vyas and even the big names from the industry can’t stop talking about it.   Punit Goenka, CEO, Zee Entertainment Enterprises has also personally congratulated Mr Sameer Nair, for putting forth a ‘stupendous and riveting show’, ideal for OTT content.   https://twitter.com/punitgoenka/status/1326494779824205825?s=24   Sameer Nair, CEO, Applause Entertainment said, “We are truly humbled by the phenomenal response from audiences for all our content. From Criminal Justice to Scam1992 it’s been a delightful journey creating our shows, collaborating with best in class talent, creators and business partners! We are here to dazzle, delight, disturb and disrupt, and this is just the beginning.”