Bharti Realty Installs ESP+UV Filters to Ensure Corona-free Air for a safer workplace

Oct 28 2020

 

 

Bharti Realty, the real estate arm of Bharti Enterprises, has installed ESP+ UV filters in all common areas of Worldmark Aerocity, and the entire buildings of Bharti Crescent and Airtel Centre to provide the safest possible working environment for its employees, tenants and partners. The company has partnered with Honeywell, one of the best tech solution providers globally, for the same and is open to facilitate implementation of these filters in individual areas as well.

 

Coronavirus is believed to be contagious and can be transmitted via air. HVAC (heating, ventilation, and air conditioning) systems installed in commercial buildings can potentially spread this virus across when high-speed air flows past an infected person to others. This calls for upgrading the HVAC system to decrease the risk of spread through this route and help tenants feel more comfortable amid all the uncertainty about the coronavirus.

 

UV filters are the latest and the most effective technology to fight the virus and the ESP is supposed to take care of even 1-micron particles keeping the premises dust free and virus free. Company’s marquee office property ‘Atelier’ which comes as an ideal example of a 21st Century Development, designed with the new norm of post-Covid working much ahead of its time already boasts of ESP+UV filters in its entire facility. Along with the TFA (Treated Fresh Air Units), MERV 13 filters at all its properties installed in the first phase, now Bharti Realty’s commercial projects follows installation of ESP+UV Filters at its properties.

 

Commenting on the development, Mr. S.K. Sayal, Whole Time Director & CEO, Bharti Realty Limited said, “With research showing the coronavirus may spread through shared air, it is imperative for developers to upgrade the HVAC systems of buildings to keep the indoor air as virus-free as possible. Bharti Realty has reopened offices, after taking all necessary preventive measures to check Covid-19 spread, in accordance with government regulations and guidelines, and company’s own concern for the highest standards of safety. Installation of ESP+UV filters is yet another testament to our unwavering commitment to providing a safer workplace to our employees and tenants amidst Covid-19”.  

 

Some other measures taken by the company  to check the spread of novel coronavirus include installation of touch free soap dispensers, touch free hand dryers, touch free water taps and touch free visitor management system and sanitisation of the lifts and washrooms in every 2 hours.  

 

The company has made mandatory for every entrant to pass through a contactless temperature screening procedure, wear mask and follow social distancing guidelines while entering the building premises. This is besides modification in seating arrangements to ensure adequate social distance between colleagues. Also, not more than 6 people can have meal in the office cafeterias at any given point in time to ensure maximum safety. And to top it all, adequate arrangements for medical facilities and medical personnel have been made in the buildings to deal with any unforeseen emergencies.

 

Bharti Realty’s facility management arm ‘Bharti Care’ has issued certain guidelines and have deployed a comprehensive SOP. The company has housekeeping / hospitality staff thoroughly trained in safety, security, and hygiene of an establishment. They follow ‘Namaskaar Culture’ in the building premises to maintain social distancing while greeting customers. It has made it mandatory for all its housekeeping staff to follow 20 second handwash guidance to ensure maximum hygiene standards.


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Brands

Liven Up Your Look This Thanksgiving With MensXP’s Black Friday Sale ‘20!
Nov 26 2020 By Admin
  On the occasion of Thanksgiving and Black Friday, the country’s largest lifestyle platform, MensXP has launched the inaugural edition of its annual Black Friday Sale starting November 26th. The four-day sale would host unbelievable offers of upto 80% off on top products from leading D2C brands across India.   The sale will also showcase a comprehensive range of 2500+ products ranging from apparel, accessories, footwear, grooming, games & entertainment and other premium yet affordable gifts for modern men. Along with a suite of its own direct to consumer brands like MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands including Armen, Ayca, Be Bajrang, Cloudnursery, Crust, Eyewearlabs, Fizzy Fern, Fuzoku, Greenberry, Kleat, Korakari, Mensome, Pause, Pink Woolf, Screaming Nayan, Sevdah, Six Bravo, Sko, SockSoho, Sphoorti, Tattva, The Switch Fix, Tie Hub, Tistabene, Toffcraft and Wishcare, while hosting offers on multiple leading brands such as  Tiger Marron, Marshall and daily 6 hour long flash sales with additional discounts makes this the most attractive Black Friday Sale for a man to watch out for. MensXP Shop hosts over 250+ premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.     Check out MensXP’s Black Friday Sale: https://shop.mensxp.com/
DishTV & D2H start ‘Kalvi Tholaikkatchi’, an educational channel for students in Tamil Nadu
Nov 26 2020 By Admin
    Dish TV India, India’s leading DTH Company, has started broadcasting ‘Kalvi Tholaikkatchi’ - an educational channel launched by Tamil Nadu Government. The free-to-air channel will telecast daily from 06 AM to 11 PM on both its platforms- DishTV & D2H.  Available on channel number 597 on both DishTV and D2H, Kalvi Tholaikkatchi telecasts programs conducted by experts on preparing for competitive examinations as well as programs that enhance the students’ creativity. Additionally, the channel provides all the major announcements related to students and also has live programs by the School Education Department of the Government of Tamil Nadu.   Commenting on this new channel launch, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, said, “The outbreak of Covid-19 has adversely affected the rhythm of school and college-going students. With the launch of Kalvi Tholaikkatchi on both our platforms, we are enabling several million homes across Tamil Nadu to receive quality education daily from the safety of their homes. This adds to the 33 Swayam Prabha and Kite Victers educational channels that we are beaming in the regions across the country from both our DishTV and D2H platforms.”  For any additional information and better understanding, subscribers can also visit the website of Kalvi Tholaikkatchi, which is a state-run educational channel - https://www.kalvitholaikaatchi.com/about-us or visit www.dishtv.in and www.d2h.com
UNLU, India’s premium celebrity engagement app is helping some of India’s top TV stars connect with their fans
Nov 26 2020 By Admin
  Unlu, one of India’s leading celebrity engagement platforms that connects fans to their favourite celebrities through personalized video messages & experiences has onboarded some of India’s top television celebrities. Kiku Sharda, Rohit Roy, Tridha Choudhury, Arjun Bijlani, Jay Bhanushali, Gia Manek and many more are now available at the click of a button for fans and brands to engage with. Television stars are some of the most revered and followed celebrities in India. They rule the hearts of many and have always enjoyed attention and unconditional love from their fans but all these activities have come to a halt due to COVID. UNLU will provide a digital platform for fans to get a birthday greeting or motivational message from their favourite stars and give these artists a chance to get back to interacting with their fans in a safe environment. UNLU is exclusively designed as a celebrity-to-fan connect platform which lets users directly request for advice, a greeting or a heart to heart comment from their favourite celebrity. The app has been created to give fans across the country a unique and personalized experience, and intends to give them access to over 10,000 celebrities and influencers across genres such as sports, cinema, music, comedy, lifestyle, astrology and social media. UNLU caters to three distinctive segments namely Celebrities, Fans and Brands. One of the USPs of the app is the way it makes celebrities more accessible to their fans and helps them in turn to monetise their spare time. Another differentiator is the way it aids small and medium brands towards getting a brand endorsement from celebrities at a fraction of the price they usually charge. Himanshu Periwal, co-Founder, UNLU adds, “We are working towards building the biggest supply of celebrities across all possible categories, and are offering multiple forms of fan engagement beyond video shoutouts, which will ensure a fan on our platform finds the right celebrity and format for a one-to-one engagement. Television stars in India have a very strong fanbase spread across all cities and states and working with them will help us reach a variety of audiences.” UNLU is a Made-in-India app that has been launched to help fans and celebrities connect and create magical and memorable moments through unique and diverse formats.
Headspace, a global leader in Mindfulness and Meditation Responds to Rising Global Concern Amid COVID-19 Outbreak; Provides Free Subscriptions for Indian Students
Nov 26 2020 By Admin
    Headspace, a global leader in meditation and mindfulness today announced providing 6-months unlimited access to its app for students enrolled in select educational institutes across India. Following similar efforts in the US and the UK, Headspace provides free access to its 1200+ hours of meditation and mindfulness content to students enrolled across select IITs and IIMs.   This partnership marks the beginning of a broader effort by Headspace to engage with Indian members across various communities and provide easy access to mental health care. This will be augmented by outreach to key mental health professionals across the country to facilitate mental health conversations on campuses. With the student community facing a unique set of challenges at the moment, Headspaces’s content library of mindful living techniques will help students manage their feelings and emotions and kick-start peer to peer conversations about mental health. Several studies have shown that students reported substantial increase in the emotions of anger, irritability, loneliness and boredom because of Covid restrictions.   "We know how unique and particularly challenging this year is for student communities around the world and we are committed to support them by continuing to expand our Student Plan internationally.  Building on a previous fruitful visit in India this March, we are excited to make Headspace Plus available to Indian students enrolled in select IITs and IIMs. It is today more important than ever to take time for our minds and build a mindful routine to help cope with these unprecedented levels of stress. We stand ready to help students in India and around the world have easy access to meditation and mindfulness content to manage anxiety, improve their focus and resilience and ultimately be happier and healthier." said Jolawn Victor, Headspace Chief International Officer.   Headspace is a leading/major player in the meditation category that is committed to advancing the field of mindfulness and meditation through clinically-validated research. It was one of the first meditation apps in the world, created 10 years ago, and remains a leader in mindfulness and mental training through its app and online content offerings that cover everything from stress, movement, sleep, focus and more. Headspace provides unique tools and resources rooted in authentic expertise dating back 3,000+ years and backed by scientific research.   For more information on Headspace, please visit www.headspace.com  

Digital

Liven Up Your Look This Thanksgiving With MensXP’s Black Friday Sale ‘20!
Nov 26 2020 By Admin
  On the occasion of Thanksgiving and Black Friday, the country’s largest lifestyle platform, MensXP has launched the inaugural edition of its annual Black Friday Sale starting November 26th. The four-day sale would host unbelievable offers of upto 80% off on top products from leading D2C brands across India.   The sale will also showcase a comprehensive range of 2500+ products ranging from apparel, accessories, footwear, grooming, games & entertainment and other premium yet affordable gifts for modern men. Along with a suite of its own direct to consumer brands like MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands including Armen, Ayca, Be Bajrang, Cloudnursery, Crust, Eyewearlabs, Fizzy Fern, Fuzoku, Greenberry, Kleat, Korakari, Mensome, Pause, Pink Woolf, Screaming Nayan, Sevdah, Six Bravo, Sko, SockSoho, Sphoorti, Tattva, The Switch Fix, Tie Hub, Tistabene, Toffcraft and Wishcare, while hosting offers on multiple leading brands such as  Tiger Marron, Marshall and daily 6 hour long flash sales with additional discounts makes this the most attractive Black Friday Sale for a man to watch out for. MensXP Shop hosts over 250+ premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.     Check out MensXP’s Black Friday Sale: https://shop.mensxp.com/
DishTV & D2H start ‘Kalvi Tholaikkatchi’, an educational channel for students in Tamil Nadu
Nov 26 2020 By Admin
    Dish TV India, India’s leading DTH Company, has started broadcasting ‘Kalvi Tholaikkatchi’ - an educational channel launched by Tamil Nadu Government. The free-to-air channel will telecast daily from 06 AM to 11 PM on both its platforms- DishTV & D2H.  Available on channel number 597 on both DishTV and D2H, Kalvi Tholaikkatchi telecasts programs conducted by experts on preparing for competitive examinations as well as programs that enhance the students’ creativity. Additionally, the channel provides all the major announcements related to students and also has live programs by the School Education Department of the Government of Tamil Nadu.   Commenting on this new channel launch, Mr. Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, said, “The outbreak of Covid-19 has adversely affected the rhythm of school and college-going students. With the launch of Kalvi Tholaikkatchi on both our platforms, we are enabling several million homes across Tamil Nadu to receive quality education daily from the safety of their homes. This adds to the 33 Swayam Prabha and Kite Victers educational channels that we are beaming in the regions across the country from both our DishTV and D2H platforms.”  For any additional information and better understanding, subscribers can also visit the website of Kalvi Tholaikkatchi, which is a state-run educational channel - https://www.kalvitholaikaatchi.com/about-us or visit www.dishtv.in and www.d2h.com
UNLU, India’s premium celebrity engagement app is helping some of India’s top TV stars connect with their fans
Nov 26 2020 By Admin
  Unlu, one of India’s leading celebrity engagement platforms that connects fans to their favourite celebrities through personalized video messages & experiences has onboarded some of India’s top television celebrities. Kiku Sharda, Rohit Roy, Tridha Choudhury, Arjun Bijlani, Jay Bhanushali, Gia Manek and many more are now available at the click of a button for fans and brands to engage with. Television stars are some of the most revered and followed celebrities in India. They rule the hearts of many and have always enjoyed attention and unconditional love from their fans but all these activities have come to a halt due to COVID. UNLU will provide a digital platform for fans to get a birthday greeting or motivational message from their favourite stars and give these artists a chance to get back to interacting with their fans in a safe environment. UNLU is exclusively designed as a celebrity-to-fan connect platform which lets users directly request for advice, a greeting or a heart to heart comment from their favourite celebrity. The app has been created to give fans across the country a unique and personalized experience, and intends to give them access to over 10,000 celebrities and influencers across genres such as sports, cinema, music, comedy, lifestyle, astrology and social media. UNLU caters to three distinctive segments namely Celebrities, Fans and Brands. One of the USPs of the app is the way it makes celebrities more accessible to their fans and helps them in turn to monetise their spare time. Another differentiator is the way it aids small and medium brands towards getting a brand endorsement from celebrities at a fraction of the price they usually charge. Himanshu Periwal, co-Founder, UNLU adds, “We are working towards building the biggest supply of celebrities across all possible categories, and are offering multiple forms of fan engagement beyond video shoutouts, which will ensure a fan on our platform finds the right celebrity and format for a one-to-one engagement. Television stars in India have a very strong fanbase spread across all cities and states and working with them will help us reach a variety of audiences.” UNLU is a Made-in-India app that has been launched to help fans and celebrities connect and create magical and memorable moments through unique and diverse formats.
Headspace, a global leader in Mindfulness and Meditation Responds to Rising Global Concern Amid COVID-19 Outbreak; Provides Free Subscriptions for Indian Students
Nov 26 2020 By Admin
    Headspace, a global leader in meditation and mindfulness today announced providing 6-months unlimited access to its app for students enrolled in select educational institutes across India. Following similar efforts in the US and the UK, Headspace provides free access to its 1200+ hours of meditation and mindfulness content to students enrolled across select IITs and IIMs.   This partnership marks the beginning of a broader effort by Headspace to engage with Indian members across various communities and provide easy access to mental health care. This will be augmented by outreach to key mental health professionals across the country to facilitate mental health conversations on campuses. With the student community facing a unique set of challenges at the moment, Headspaces’s content library of mindful living techniques will help students manage their feelings and emotions and kick-start peer to peer conversations about mental health. Several studies have shown that students reported substantial increase in the emotions of anger, irritability, loneliness and boredom because of Covid restrictions.   "We know how unique and particularly challenging this year is for student communities around the world and we are committed to support them by continuing to expand our Student Plan internationally.  Building on a previous fruitful visit in India this March, we are excited to make Headspace Plus available to Indian students enrolled in select IITs and IIMs. It is today more important than ever to take time for our minds and build a mindful routine to help cope with these unprecedented levels of stress. We stand ready to help students in India and around the world have easy access to meditation and mindfulness content to manage anxiety, improve their focus and resilience and ultimately be happier and healthier." said Jolawn Victor, Headspace Chief International Officer.   Headspace is a leading/major player in the meditation category that is committed to advancing the field of mindfulness and meditation through clinically-validated research. It was one of the first meditation apps in the world, created 10 years ago, and remains a leader in mindfulness and mental training through its app and online content offerings that cover everything from stress, movement, sleep, focus and more. Headspace provides unique tools and resources rooted in authentic expertise dating back 3,000+ years and backed by scientific research.   For more information on Headspace, please visit www.headspace.com  

Ad World

2021 marketing imperatives to support ‘rebound and recovery’ strategies.
Nov 25 2020 By Admin
    More than two thirds (69%) of businesses expect to end the second half of 2020 in decline. Just under half (45%) of those expect their business to be down by 20% or less, while one in five of those leaders expects their business to be down in excess of 40% y/y. As news of positive stage 3 clinical trials emerges, just one quarter (23%) expect their business to recover within a six-month timeframe of a vaccine being widely available, while 41% expect recovery within a year. More than one quarter (27%) expect their business to take as long as two years to fully recover from the COVID-19 crisis.  In Global Business Compass, a study of almost 4,500 business leaders around the world; Kantar identified that almost two thirds (61%) of companies had reduced their marketing spend by an average of 36.7% in 2020. This included half of companies (50%) cutting comms and media spend by an average of 39.3%. With this widespread economic concern, and the constraints being placed upon marketing, Kantar, the world’s leading data, insights, and consulting company has identified the three core strategies marketing teams should pursue to support their business’s ‘rebound and recovery’ strategy.   Imperative #1: Digital Transformation: Omnichannel and ecommerce is surging. 40% of consumers say they have increased their ecommerce spend during lockdown, rising to 48% of households with children. 45% of consumers will continue shopping with online stores they found during the pandemic. 55% of companies invested in their ecommerce capabilities during the pandemic. The change is not only about online business, new buying patterns and behaviours are emerging making brands and companies more vulnerable to competition. With digital becoming an integral part of the new normal, brands that elevate the human experience will be strongest. Marketing teams can drive success through reinventing channel strategies, shifting towards the best performing channels. Testing new models of growth and partnerships (social commerce and direct to consumer) should be on the agenda of every CMO, while investigating changing needs, buying power and the importance of different touchpoints in new ecommerce journeys will inform those strategies. This understanding will require a purposeful data strategy that discovers the power of owned data within the organisation and integrates it with trusted third-party data to understand the new buying signals and deliver that data to the decision makers within the marketing and media teams.    Imperative #2:  Purpose and sustainability really will make a difference The pandemic has made people re-evaluate the importance of purpose and sustainability in their priorities. 85% of consumers think it is important to buy from companies that support causes in which they believe. Brands need to have an impact in people’s lives and the world they live in. Purpose is a systemic stabiliser for brands in times of global economic recession. It is paramount to revive and reinvent relationships that connect the brands to emerging consumer needs. Businesses are under pressure to play a more supporting role in giving meaning to people’s life and position themselves on issues such as diversity, local culture vs. globalism, racial justice, sustainability and community. Marketing teams in 2021 should reflect on what explicit or implicit needs are being met and consider the impact you can have on users’ lives, functionally or emotionally. Integrate purpose as a living element of the communication, product, brand experience and brand commitment rather than treat it as an isolated concept. Re-engage with consumers and their issues in a transparent, meaningful, connected way, and be ready to make sacrifices for the public good.   Imperative #3: Organisation performance and innovation: Almost two in three leaders don’t feel they have the right operating model to be competitive. During the pandemic 20% of businesses experienced growth. There are lessons to be learned from these companies that will transform how businesses are run. 59% of companies that achieved growth during the pandemic pivoted their business model, while more than a quarter invested more in innovation. Recovery will require businesses to make drastic changes to old ways of working and significantly review and invest in organisational performance. Create a feedback loop with your employees and consumers to ensure your corporate narrative and long-term strategic priorities are still relevant and to accelerate your learning curve and consistently scale best practices. People’s new rituals need to be at the heart of the portfolio innovation strategy. Innovation is one of the key characteristics that enable meaningfully different brands to rebound up to nine times faster. Reinvent channel strategies - remember people crave human connection. Elevate the human experience even in digital environments. Only one in four consumers are satisfied with retailers omnichannel presence. Siloed-organisations that isolate customer experience from sales and marketing need urgent reorganisation to get a holistic view of how to reactivate demand.    In discussing Kantar’s advice for marketing leaders Rosie Hawkins, Chief Innovation Officer at Kantar commented “Adapting to new conditions and being brave are key to fast recovery. Virtually every business we interviewed for this study agreed that consumer behaviour has changed for good. Whether it is how they shop, their product needs, their customer service needs, we need to reset what we know about customer behaviour in the future. History has taught us that businesses that are brave during these recessionary periods rebound stronger. Understand your changing customer needs, invest as much as possible in gaining share of voice (and share of market), adapt your strategy to leverage more digital shopping and service channels. Every company has an opportunity to reframe the experiences they deliver to offer purpose-driven actions and they should not be afraid of serving this important new role in society.”    Preeti Reddy, CEO – South Asia, Insights Division, Kantar added, “In this changing world order, it is an imperative that organizations and brands continue learning about changing consumer preferences and adapting strategies on a real time basis. This will need businesses to be agile and to develop mechanisms that capture information from multiple sources to aid decision making. This will also mean that the need to build stronger, more resilient brands will only increase further; and also to build a strong communication network to communicate brand value and intent to customers on an ongoing basis. Consequently, the role of marketing in driving future strategies of the organization will become even more significant.”   Kantar’s three imperatives for rebound and recovery are part of Global Business Compass. More insights can be found on Kantar.com.  
Innovation, Pioneering and Differentiation key for business success shares Marico’s Harsh Mariwala with budding entrepreneurs at TiECON Chennai 2020
Oct 07 2020 By Admin
  Addressing budding entrepreneurs on the various nuances of setting up successful and sustainable business in India, Harsh Mariwala, Founder and Chairman of Marico delivered an insightful keynote address in the second day of TiECON Chennai 2020. Taking the audience through various high points of Marico’s journey, Harsh Mariwala urged entrepreneurs of today to identify business models that are innovative, pioneering and a differentiator in the market place to overcome competition. During this power-packed talk, he further emphasized the importance of entrepreneurs playing to their strengths in order to create a successful business. With back-to-back power-packed sessions, the conference witnessed an overwhelming participation. Enlightening the entrepreneurs with interesting anecdotes from Marico journey, Harsh Mariwala also spoke about how entrepreneurs can enable themselves to tackle challenges by focusing on customer insights. From converting market trends to entering international markets with a deeper understanding of local customers, Harsh Mariwala’s session was an eye-opener on the evolving business climate in the country to aspiring entrepreneurs. Sharing his views on tackling competition from market leaders, Mr. Harsh Mariwala said “Identifying right opportunity by pioneering a segment has enabled us to earn large market share today. Hence, it is very important for entrepreneurs to identify what will work in the market place – either it has to be pioneering or differentiating or innovative. Otherwise, it will become difficult to compete with just another ‘me too’ product.” He also added, “Identify an opportunity, debate the concept with people to understand the blind spots and then actually try it out with customers. I am a firm believer in prototyping. Start with consumer insights, find out what consumers want, discuss your product with consumers, incorporate their feedback and then launch it in a test market to get a feeler. This will help entrepreneurs launch their business on a much larger scale. “Also to make this happen it is very important that you have the right talent pool. It is very important for entrepreneurs to create the right employee value proposition in the job market because there is a war for talent today. Entrepreneurs have to win this war in a highly competitive talent market by identifying what is the unique thing you are offering which will help you attract talent. Empowerment, agility and a flat organization structure has helped Marico attract the right talent. Flat organization structure has to be balanced with good quality of talent at the middle and senior level so that challenge is viewed as empowerment.” Following the keynote address, an intriguing fire-side chat was conducted between Mr. Harsh Mariwala and Ms. Meenakshi Ramesh, Executive Director of United Way Chennai on the rapidly changing business landscape amidst a pandemic. Sharing his views on how small businesses can co-exist during these tough times, Harsh Mariwala said, “High degree of consolidation is taking place and it will continue to happen partly because of COVID-19 and partly because of certain trends. COVID-19 itself has accelerated many trends which we had seen earlier by moving in a very fast manner. In many of the FMCG segment, it was difficult to launch new products and create a brand because of the distribution infrastructure and the need to advertise on television. Now with the digital spread, e-commerce and modern trade there are new opportunities for young entrepreneurs to launch brands that are created and sold digitally. However, all India distribution network will be a challenge for budding entrepreneurs with a minimum turnover that might force them to sell their business. But I feel that they can co-exist based on their offering and also by identifying a niche where the bigwigs don’t operate. With removal of distribution and advertisement barriers in the FMCG sector, newer niches are getting occupied in the segment providing a scope for co-existence.” Following this dynamic session, the second of TiECON Chennai 2020 had interesting sessions covering a diverse set of topics. A panel discussion on “Make your own mistakes - lessons from entrepreneurs for entrepreneurs” had Ashok Anand, the Founder and CEO of Appiyo Technologies; Madhumitha, the Co-Founder and Chief Cook at The Indus Valley; and Sneha Priya, Co-Founder of SP Robotics sharing their perspectives on the entrepreneurial ecosystem in the state. The day’s conference came to a conclusion with a session that captured a striking conversation between Dr. Prashantam, a world-renowned psychologist and senior writer Ms. Meera S on how we cope with COVID-19 and the world that lies ahead of us. Is it the pandemic a tomato or a tennis ball? For the first time in the history of TiECON Chennai, an exclusive regional platform to conduct conferences in Tamil was initiated today. The Tamil TiECON 2020 will have regional entrepreneurs talking about their growth story and challenges faced along the journey for the benefit of budding entrepreneurial ecosystem across the state. In today’s session, Mr B Srinivasan, Managing Director of Vikatan Group was engaged in an insightful conversation with Mr CA G Karthikeyan, Founder – GKM Tax on how new-age entrepreneurs should channelize hurdles into opportunities, especially in the time of crisis.
The Advertising Club re-elects Partho Dasgupta as President
Sep 30 2020 By Admin
  Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal i.e. FY 2020-21 at its 66th Annual General Meeting. Its current President Partho Dasgupta has been re-elected to lead the body. Under his able leadership, in the past one year, TAC has covered new grounds especially in the area of learning & development, enabling Indian Advertising industry to imbibe global best practices, innovate and garner global recognition. He has also come out in support of the industry in these unprecedented times by proactively refunding entry fees for the ABBY Awards 2020.   Speaking about the re-appointment Mr. Partho Dasgupta, President, The Advertising Club said “It has been an honor to serve and be re-elected as the President of one of the most prestigious Advertising Clubs in the country, and I am truly humbled by the faith and trust that my Industry peers and seniors have bestowed upon me. This is a difficult year for all of us and I look forward to doing our best for the Club in the forthcoming year. As expressed in the beginning of the year, the committee has gone beyond our Marquee events and tried to do new things this year. Initiatives like Leadership Development Programme is something we would like to push forward this year too.”  The below members were elected unopposed.  The Office Bearers of The Advertising Club for 2020-2021 are:  Partho Dasgupta: President  Partha Sinha: Vice President  Dr. Bhaskar Das: Secretary    Aditya Swamy: Jt. Secretary    Shashi Sinha: Treasurer  Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:  Vikas Khanchandani  Pradeep Dwivedi  Sonia Huria  Mitrajit Bhattacharya  Sidharth Rao  Punitha Arumugam  Raj Nayak   Additional below is the list co-opted industry professionals:  Ajay Kakar  Rana Barua  Sabbas Joseph    The below list of leaders will continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments:  Debabrata Mukherjee  Avinash Pant   Ajay Chandwani  Kartik Sharma  Asha Kharga  Rathi Gangappa  Sapangeet Rajwant  Namrata Tata  Sanjay Adesara  Vikram Sakhuja will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.    
The Indian Society of Advertisers (ISA) elects Sunil Kataria as the Chairman
Sep 21 2020 By Admin
      The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 21, 2020.  Mr. Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the ISA. Sunil has led the Society over the past four years to newer heights drawing support from his colleagues in the Executive Council, the ISA members and all fraternity entities.   On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement .The ISA has plans ahead to work with BARC to create a Multimedia Measurement that can be implemented very soon. We heartily thank all fraternity organizations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavours.”   He further added, “In particular reference to the Covid-19 pandemic, I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe adhering to directives by health authorities and governments. ” ISA is the only national body as a strong voice to advertisers over the last 68 years. It has advertiser members from across industries who approximately contribute to over two-thirds of the annual national non-governmental ad spends.  ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers.  The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.  The Executive Council members of the ISA thanked Sunil for his substantial contribution to the ISA as Chairman over past four years and expressed pleasure to elect him again for 2020-21.   Other members of the Executive Council are:   Mr. Atul Agrawal, Senior Vice President – Corporate Brand and Marketing,Tata Services Limited   Mr. Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality Financial Services & Innovation, Thomas Cook (India) Limited    Mr. Narendra Ambwani, Director, Agro Tech Foods Limited   Mr. Ravi A. Desai, Director, Mass & Brand Mktg International, Amazon Seller Services Pvt. Ltd.   Mrs. Paulomi Dhawan, Independent Director, Whistling Woods International Ltd.   Mr. Girish Kalyanaraman, Senior Director Brand Operations, Procter & Gamble Hygiene and    Health Care Limited   Mr. Chandru Kalro, Managing Director, TTK Prestige Limited   Mr. Sandeep Kaul, Divisional Chief Executive - India Tobacco Division, ITC Limited   Mr. Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.   Mr. Ramakrishnan Ramamurthi, Adviser J. K. Enterprises   Mr. Amit Tiwari, Vice President – Marketing, Havells India Ltd.   Mr. Subhadip Dutta Choudhury, Chairman of the Board of Directors and Chief Executive Officer Hawkins Cookers Limited   Mr. Anuj Poddar, Executive Director, Bajaj Electricals Limited   Mr. Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited    Mr Gauravjeet Singh, General Manager – Media Services (South Asia) Media, Hindustan Unilever Limited   Mr. Sanjeev Handa, Sr. V. P.  Corporate Communications, Maruti Suzuki India Limited      

Agencies

2021 marketing imperatives to support ‘rebound and recovery’ strategies.
Nov 25 2020 By Admin
    More than two thirds (69%) of businesses expect to end the second half of 2020 in decline. Just under half (45%) of those expect their business to be down by 20% or less, while one in five of those leaders expects their business to be down in excess of 40% y/y. As news of positive stage 3 clinical trials emerges, just one quarter (23%) expect their business to recover within a six-month timeframe of a vaccine being widely available, while 41% expect recovery within a year. More than one quarter (27%) expect their business to take as long as two years to fully recover from the COVID-19 crisis.  In Global Business Compass, a study of almost 4,500 business leaders around the world; Kantar identified that almost two thirds (61%) of companies had reduced their marketing spend by an average of 36.7% in 2020. This included half of companies (50%) cutting comms and media spend by an average of 39.3%. With this widespread economic concern, and the constraints being placed upon marketing, Kantar, the world’s leading data, insights, and consulting company has identified the three core strategies marketing teams should pursue to support their business’s ‘rebound and recovery’ strategy.   Imperative #1: Digital Transformation: Omnichannel and ecommerce is surging. 40% of consumers say they have increased their ecommerce spend during lockdown, rising to 48% of households with children. 45% of consumers will continue shopping with online stores they found during the pandemic. 55% of companies invested in their ecommerce capabilities during the pandemic. The change is not only about online business, new buying patterns and behaviours are emerging making brands and companies more vulnerable to competition. With digital becoming an integral part of the new normal, brands that elevate the human experience will be strongest. Marketing teams can drive success through reinventing channel strategies, shifting towards the best performing channels. Testing new models of growth and partnerships (social commerce and direct to consumer) should be on the agenda of every CMO, while investigating changing needs, buying power and the importance of different touchpoints in new ecommerce journeys will inform those strategies. This understanding will require a purposeful data strategy that discovers the power of owned data within the organisation and integrates it with trusted third-party data to understand the new buying signals and deliver that data to the decision makers within the marketing and media teams.    Imperative #2:  Purpose and sustainability really will make a difference The pandemic has made people re-evaluate the importance of purpose and sustainability in their priorities. 85% of consumers think it is important to buy from companies that support causes in which they believe. Brands need to have an impact in people’s lives and the world they live in. Purpose is a systemic stabiliser for brands in times of global economic recession. It is paramount to revive and reinvent relationships that connect the brands to emerging consumer needs. Businesses are under pressure to play a more supporting role in giving meaning to people’s life and position themselves on issues such as diversity, local culture vs. globalism, racial justice, sustainability and community. Marketing teams in 2021 should reflect on what explicit or implicit needs are being met and consider the impact you can have on users’ lives, functionally or emotionally. Integrate purpose as a living element of the communication, product, brand experience and brand commitment rather than treat it as an isolated concept. Re-engage with consumers and their issues in a transparent, meaningful, connected way, and be ready to make sacrifices for the public good.   Imperative #3: Organisation performance and innovation: Almost two in three leaders don’t feel they have the right operating model to be competitive. During the pandemic 20% of businesses experienced growth. There are lessons to be learned from these companies that will transform how businesses are run. 59% of companies that achieved growth during the pandemic pivoted their business model, while more than a quarter invested more in innovation. Recovery will require businesses to make drastic changes to old ways of working and significantly review and invest in organisational performance. Create a feedback loop with your employees and consumers to ensure your corporate narrative and long-term strategic priorities are still relevant and to accelerate your learning curve and consistently scale best practices. People’s new rituals need to be at the heart of the portfolio innovation strategy. Innovation is one of the key characteristics that enable meaningfully different brands to rebound up to nine times faster. Reinvent channel strategies - remember people crave human connection. Elevate the human experience even in digital environments. Only one in four consumers are satisfied with retailers omnichannel presence. Siloed-organisations that isolate customer experience from sales and marketing need urgent reorganisation to get a holistic view of how to reactivate demand.    In discussing Kantar’s advice for marketing leaders Rosie Hawkins, Chief Innovation Officer at Kantar commented “Adapting to new conditions and being brave are key to fast recovery. Virtually every business we interviewed for this study agreed that consumer behaviour has changed for good. Whether it is how they shop, their product needs, their customer service needs, we need to reset what we know about customer behaviour in the future. History has taught us that businesses that are brave during these recessionary periods rebound stronger. Understand your changing customer needs, invest as much as possible in gaining share of voice (and share of market), adapt your strategy to leverage more digital shopping and service channels. Every company has an opportunity to reframe the experiences they deliver to offer purpose-driven actions and they should not be afraid of serving this important new role in society.”    Preeti Reddy, CEO – South Asia, Insights Division, Kantar added, “In this changing world order, it is an imperative that organizations and brands continue learning about changing consumer preferences and adapting strategies on a real time basis. This will need businesses to be agile and to develop mechanisms that capture information from multiple sources to aid decision making. This will also mean that the need to build stronger, more resilient brands will only increase further; and also to build a strong communication network to communicate brand value and intent to customers on an ongoing basis. Consequently, the role of marketing in driving future strategies of the organization will become even more significant.”   Kantar’s three imperatives for rebound and recovery are part of Global Business Compass. More insights can be found on Kantar.com.  
Aatsi Desai Jasani is Httpool APAC Creative Agency Partner for Facebook
Nov 24 2020 By Admin
  Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, today announced the appointment of Aatsi Desai Jasani as Httpool APAC Creative Agency Partner for Facebook. She will report to Sunny Nagpal, Co-founder, and Regional Managing Director, Httpool APAC.   Httpool is Facebook's Authorised Sales Partner in eleven selected markets across Asia and Europe committed to providing a first-rate service to Facebook's existing and new clients in these markets.   "As Facebook Authorized Sales Partner in 11 European and Asia markets, we are committed to providing extensive cross-functional support to all agencies and their brands, as well as the SMB clients. With a proven track record of driving creative solutions for brands across the APAC region, Aatsi is perfectly suited to deliver growth locally and regionally for those clients navigating the new opportunities with Facebook. Aatsi's expertise within the creative advertising space will help us provide that additional brand marketing service and leverage Facebook in a much extensive way" commented Sunny Nagpal, Co-founder, and Regional Managing Director, Httpool APAC.   On the appointment, Aatsi said, "Creative is one of the key drivers for good performance of Facebook campaigns, especially with larger audiences consuming content on mobile devices. At a time when content is growing and people’s attention span shortens, the right creatives for the right target audience can be a decisive factor in the success of a campaign. I am excited to be a part of this amazing and highly energized team at Httpool, and I am looking forward to doing some amazing work for the Facebook family of apps across the APAC region."   Aatsi has more than 15 years of experience in branding, advertising, and digital marketing. Before joining Httpool, she headed the Brand Solutions team at Affle - India, MENA & APAC region, leading their creative and technology business.
The One Club Announces Global Winners For Young Guns 18
Nov 19 2020 By Admin
     The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has announced the diverse group of 31 winners hailing from 11 countries for the prestigious Young Guns 18 competition, celebrating creative professionals age 30 or younger.   Young Guns is the industry’s only cross-disciplinary, portfolio-based global awards competition that identifies today’s vanguard of young creatives.  Submissions highlighting both professional and personal work were received from 40 countries and judged by the diverse jury of 82 top creatives -- about half of whom are past YG winners -- from 32 countries.    Young Guns 18 winners, and the disciplines they are recognized in, are: Ani Acopian, director, conceptual artist, Los Angeles (digital) Leo Aguirre, director, Austin/New York (film) Meshal Aljaser, filmmaker, Los Angeles (film) Mike Carson, multidisciplinary creative, Los Angeles (other) Debora Cheyenne, multidisciplinary artist, Los Angeles (illustration) Jess Colquhoun, filmmaker, Step Studio, Los Angeles (film) Eylul Duranagac, creative director, new media artist, Ouchhh Studio, Istanbul Yuval Haker, animation director, Brooklyn (animation) Natsuki Isa, art director, SHA Inc., Tokyo (graphic design) Mihailo Kalabic, digital artist, Belgrade (illustration) Denis Kilty, composer, sound designer, denis., Dublin (sound design) LEBASSIS, lettering artist, Rio de Janeiro (typography & lettering) Jaedoo Lee, illustrator, animator, New York (illustration) Xiaomei Liu, graphic designer, Transwhite Studio, Hangzhou (graphic design) Ana Perez Lopez, animator, director, London (animation) Fenn O’Meally, director, Smuggler, London (film) Tomoki Misato, director, stop motion animator, Tokyo (animation) Saad Moosajee, director, artist, New York (animation) June Park, designer, Brooklyn (graphic design) Gaul Porat, cinematographer, director of photography, New York/London (film) Zuzanna Rogatty, designer, COLLINS, New York/Honolulu rubberband. directors, Smuggler, New York (film) Tala Safié, graphic designer, New York (graphic design) Jimmy Simpson illustrator, animation director, Brooklyn (animation) Felix Soletic, director, The Mill, Los Angeles (animation) Jackson Tisi, director, New York (film) Twomuch Studio, digital studio, London (digital) Chan Wai Hon, graphic designer, Hong Kong (graphic design) Michelle Watt, photographer, Brooklyn (photography) Edward Yeung, creative director, Spotify, New York (advertising) Phillip Youmans, director, Smuggler, Los Angeles (film) Information about each Young Guns 18 winner, with examples of their work and links to personal websites, can be viewed here.   “This latest class follows in the footsteps of past Young Guns winners as a diverse group of exciting new talent from around the world who push the creative boundaries in their fields,” said Kevin Swanepoel, CEO, The One Club.  “They are blazing their own trail, and we’re proud to celebrate and elevate this next generation of creative leaders.”   Levine/Leavitt Artist In Residence Award   YG18 winner Yuval Haker was selected to receive the seventh-annual Artist In Residence Award from international artists management agency and Young Guns partner Levine/Leavitt.     The honor is bestowed annually on the newly named Young Gun whose body of work truly stands out, as judged by an advisory board of industry professionals across a range of disciplines.  As this year’s winner, Haker will receive a full year of professional development, guidance and mentorship from Levine/Leavitt to help advance his career.   Humor, anxiety, and play are a big part of Haker’s work, consisting of animation for music videos, commercials, short films and documentaries.  His recent clients include Vox, Netflix, Sharpie, The Wall Street Journal, Square, Google, GE, Spotify, AIGA, Delta, Jack Daniel's, Bloomberg, IBM, State Street Global Advisors and Centrum. “For the past six years, we’ve been so proud to sponsor the Young Guns awards,” said Jeff Levine, cofounder, CEO, Levine/Leavitt.  “It’s extremely exciting to nurture the growth of artists, especially those that are in the early phases of their long-term career goals.  It is with great pride that we announce Yuval Haker will join us as this year’s L/L Artist in Residence.  We truly believe his talent is exceptional, and his artwork exemplifies what we believe Young Guns represents.  We look forward to working with Yuval, and seeing all he will accomplish and conquer in the coming months..”   All Young Guns winners will receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website.  Winners also receive a complimentary one-year One Club for Creativity membership, permanent membership in the Young Guns network, a chance to be featured in Young Guns events and an assortment of career-boosting opportunities from Young Guns sponsors.   Young Guns 18 branding and design of the Cube award itself is recreated each year by a past Young Gun winner.  This year’s YG18 branding and award are designed by CONTINO, New York, founded by creative director and YG9 winner Jon Contino.      Past Young Guns include rising stars who went on to become leaders in their chosen fields, including graphic designers James Victore (YG1), Stefan Sagmeister (YG1), Natasha Jen (YG3) and Jessica Walsh (YG8); ad creatives Rei Inamoto (YG4) and Menno Kluin (YG6); illustrators Christoph Niemann (YG2) and Deanne Cheuk (YG4); fashion designer Kerby Jean-Raymond (YG14); artist/filmmaker Calmatic (YG16); film director/photographer India Sleem (YG17); photographer Ryan McGuinness (YG2); typographers Alex Trochut (YG6) and Gemma O’Brien (YG13); film and video director Mike Mills, animation artist Todd St. John (YG1) and others.   Young Guns 18 is made possible in part through the generous support of partners including CONTINO, Levine/Leavitt and Shutterstock. 
Tonic Worldwide expands its footprints further in South India by welcoming Stoppress, an Integrated brand and communications agency in Chennai
Nov 19 2020 By Admin
  Tonic Worldwide, the leading independent digital-first creative agency, has joined forces with Chennai-based digital marketing agency – Stoppress Communications, as part of Tonic's expansion plans across the country. Through this collaboration, both agencies will be creating a stronger expanded offering by combining their technological and creative expertise. This collaboration will allow Tonic to extend their specialized services like their video content division ‘TWIP’, research & insights division ‘Gipsi’, and creative tech led services to brands from the southern region of India, and help them strengthen their offering of language based content to their current national clients. Tonic Worldwide & Stoppress will continue to operate as distinct brands and organizational structures while working together.  Speaking on the collaboration, Unmisha Bhatt, Chief Strategy Officer & Director – India & MENA region, Tonic Worldwide, says, “Bharat is seeing the maximum surge in growth in digital users and as digital partners to brands, we are looking at bringing deeper cultural insights and understanding of each region for our brands. With Stoppress’s understanding of the Southern market and consumers, we are excited to bring the expertise for our clients and help them boost their business across regions. After Bengaluru, we have been eager to cover the rest of South with the diversity that the region holds.” "The idea of being a part of creating award-winning digital initiatives and scaling up and growing our business spurred us to explore this collaboration. We look forward to work on large national campaigns and enhance our portfolio of offerings", says Krithika Balasubramanian, Founder & CEO, Stoppress Communications.

Knowledge Centre

2021 marketing imperatives to support ‘rebound and recovery’ strategies.
Nov 25 2020 By Admin
    More than two thirds (69%) of businesses expect to end the second half of 2020 in decline. Just under half (45%) of those expect their business to be down by 20% or less, while one in five of those leaders expects their business to be down in excess of 40% y/y. As news of positive stage 3 clinical trials emerges, just one quarter (23%) expect their business to recover within a six-month timeframe of a vaccine being widely available, while 41% expect recovery within a year. More than one quarter (27%) expect their business to take as long as two years to fully recover from the COVID-19 crisis.  In Global Business Compass, a study of almost 4,500 business leaders around the world; Kantar identified that almost two thirds (61%) of companies had reduced their marketing spend by an average of 36.7% in 2020. This included half of companies (50%) cutting comms and media spend by an average of 39.3%. With this widespread economic concern, and the constraints being placed upon marketing, Kantar, the world’s leading data, insights, and consulting company has identified the three core strategies marketing teams should pursue to support their business’s ‘rebound and recovery’ strategy.   Imperative #1: Digital Transformation: Omnichannel and ecommerce is surging. 40% of consumers say they have increased their ecommerce spend during lockdown, rising to 48% of households with children. 45% of consumers will continue shopping with online stores they found during the pandemic. 55% of companies invested in their ecommerce capabilities during the pandemic. The change is not only about online business, new buying patterns and behaviours are emerging making brands and companies more vulnerable to competition. With digital becoming an integral part of the new normal, brands that elevate the human experience will be strongest. Marketing teams can drive success through reinventing channel strategies, shifting towards the best performing channels. Testing new models of growth and partnerships (social commerce and direct to consumer) should be on the agenda of every CMO, while investigating changing needs, buying power and the importance of different touchpoints in new ecommerce journeys will inform those strategies. This understanding will require a purposeful data strategy that discovers the power of owned data within the organisation and integrates it with trusted third-party data to understand the new buying signals and deliver that data to the decision makers within the marketing and media teams.    Imperative #2:  Purpose and sustainability really will make a difference The pandemic has made people re-evaluate the importance of purpose and sustainability in their priorities. 85% of consumers think it is important to buy from companies that support causes in which they believe. Brands need to have an impact in people’s lives and the world they live in. Purpose is a systemic stabiliser for brands in times of global economic recession. It is paramount to revive and reinvent relationships that connect the brands to emerging consumer needs. Businesses are under pressure to play a more supporting role in giving meaning to people’s life and position themselves on issues such as diversity, local culture vs. globalism, racial justice, sustainability and community. Marketing teams in 2021 should reflect on what explicit or implicit needs are being met and consider the impact you can have on users’ lives, functionally or emotionally. Integrate purpose as a living element of the communication, product, brand experience and brand commitment rather than treat it as an isolated concept. Re-engage with consumers and their issues in a transparent, meaningful, connected way, and be ready to make sacrifices for the public good.   Imperative #3: Organisation performance and innovation: Almost two in three leaders don’t feel they have the right operating model to be competitive. During the pandemic 20% of businesses experienced growth. There are lessons to be learned from these companies that will transform how businesses are run. 59% of companies that achieved growth during the pandemic pivoted their business model, while more than a quarter invested more in innovation. Recovery will require businesses to make drastic changes to old ways of working and significantly review and invest in organisational performance. Create a feedback loop with your employees and consumers to ensure your corporate narrative and long-term strategic priorities are still relevant and to accelerate your learning curve and consistently scale best practices. People’s new rituals need to be at the heart of the portfolio innovation strategy. Innovation is one of the key characteristics that enable meaningfully different brands to rebound up to nine times faster. Reinvent channel strategies - remember people crave human connection. Elevate the human experience even in digital environments. Only one in four consumers are satisfied with retailers omnichannel presence. Siloed-organisations that isolate customer experience from sales and marketing need urgent reorganisation to get a holistic view of how to reactivate demand.    In discussing Kantar’s advice for marketing leaders Rosie Hawkins, Chief Innovation Officer at Kantar commented “Adapting to new conditions and being brave are key to fast recovery. Virtually every business we interviewed for this study agreed that consumer behaviour has changed for good. Whether it is how they shop, their product needs, their customer service needs, we need to reset what we know about customer behaviour in the future. History has taught us that businesses that are brave during these recessionary periods rebound stronger. Understand your changing customer needs, invest as much as possible in gaining share of voice (and share of market), adapt your strategy to leverage more digital shopping and service channels. Every company has an opportunity to reframe the experiences they deliver to offer purpose-driven actions and they should not be afraid of serving this important new role in society.”    Preeti Reddy, CEO – South Asia, Insights Division, Kantar added, “In this changing world order, it is an imperative that organizations and brands continue learning about changing consumer preferences and adapting strategies on a real time basis. This will need businesses to be agile and to develop mechanisms that capture information from multiple sources to aid decision making. This will also mean that the need to build stronger, more resilient brands will only increase further; and also to build a strong communication network to communicate brand value and intent to customers on an ongoing basis. Consequently, the role of marketing in driving future strategies of the organization will become even more significant.”   Kantar’s three imperatives for rebound and recovery are part of Global Business Compass. More insights can be found on Kantar.com.  
Diabetes consultations and management, likely to go the “PHYGITAL” way in the future as revealed in ‘The D-Picture: COVID Edition’, a Kantar Study.
Nov 17 2020 By Admin
  Launched on World Diabetes Day, Kantar’s The D-Picture- COVID Edition Report indicates that a “Phygital” way of consultation may be the future trend in Diabetes management. While diabetics in India will continue to consult doctors face to face, the study points to an increased preference towards virtual consultation (including telephone and digital) during the pandemic, which is expected to continue into the future as well.   Since April 2020, COVID-19 has significantly impacted health services for noncommunicable diseases. Though life is gradually coming back to normal, the last 6 months have led to widespread disruption, especially in healthcare services. As diabetes patients are at high risk of developing complications due to COVID-19 infection, many of them have made permanent changes in their daily routine. 6 in 10 diabetics have expressed concern of catching the infection and getting hospitalized for COVID-19.  Understanding these and many more such areas of concern, is possible through the syndicated Kantar study covering 300 Type 2 diabetes patients across 12 cities. All respondents belonged to NCCS A (upper socio-economic class).     Highlights of The D-Picture: COVID Edition: What makes Kantar’s ‘The D-Picture: COVID Edition’ most relevant is that it gives an in-depth understanding of patients’ attitudes, fears and challenges and their outlook to the future. It also carries insights into how patients have altered their consultation habits, frequency of blood sugar testing, consumption of protein powders and immunity boosters throughout pandemic; along with preference for online mode of communication to access healthcare services. Lastly, it highlights how the future of disease management is going to shape in the coming months.   Key highlights of the study:   60% of diabetics interviewed in the survey have shown high concern about their health due to COVID. This number is significantly higher than concerns about health amongst average Indian consumers (45%) The fear of uncontrolled blood sugar is significantly higher among people living in the big four metros. Insulin users have higher concern about blood sugars versus patients on oral therapy. Despite the lockdown, >70% people consulted their physician in the period (April – Sept 2020). People used virtual methods of consultations e.g. telephone, WhatsApp etc. The pandemic has also resulted in patients being more gluco-vigilant. Nearly 1/3rd of respondents who own a glucometer have purchased it after the pandemic struck, leading to more meticulous monitoring at home. Remote Patient Monitoring is on the rise with video/ virtual consultations using digital apps showing sharp rise from 3% pre-COVID to 13% during COVID. Apart from using apps, increasing number of patients have also resorted to texting doctors on WhatsApp (10% pre-COVID, up to 26% during COVID)  However, only 5% people have used specialized digital consultation platforms (e.g. Practo, Lybrate) during the pandemic.   Though diabetes management has made a gateway to digital transformation; adoption of health apps for diabetes management is still at a nascent stage among diabetics. Less than 10% claim to have used any health app for diabetes management.   Speaking about the impact of the pandemic on people living with Type 2 diabetes, Gauri Pathak, General Manager (India), Health Division, Kantar said “While the pandemic has caused many disruptions in day-to-day lives, it has led to higher sensitivity towards health management, leading to better regimentation among diabetes patients. Also, openness to use telephone and digital media has increased and is likely to continue to be preferred in the near future”. 
Tonic Worldwide’s research division ‘GIPSI’ reveals report with unique digital consumer profiles for Diwali 2020
Nov 12 2020 By Admin
  Diwali 2020 is here and so are many perspectives. The industry is buzzing with positive sentiment and brands are extending the sentiment by supporting smaller players. Everyone has been waiting for Diwali in 2020 as a ray of hope for recovery. Digital data is a powerhouse of insights. ‘GIPSI’, the HI +AI insights division of Tonic Worldwide has published a brief Diwali report about the digital consumer profiles with insights and implications.  This attempts to decode the pre-Diwali digital behaviour with its ‘Deep Listening’ methodology.  The data sources are multiple for ‘Deep Listening’ Method – it goes beyond digital conversations and maps the data with interests and searches added with unique HI perspectives giving actionable insights. According to the report: The Revenge Diwali celebration consumer intends to spend, not save! For them splurge is the new retail therapy. This profile of TG is ready to pay the premium to celebrate Diwali in the old normal way and more. Their heavy wallets need a breather. Which is good news for marketers. This is reflected in staycation syndrome - 289% increase in conversations, and 179% increase in intent. International travel - 171% increase in conversation, and 650% increase in searches. What’s more - 433% increase in interest in "Premium" trends across categories. GIPSI is asking brands if they are premium worthy for the Revenge celebration?   The Cautious Diwali celebration consumers are the non-risk takers and want to play by the book. They find the mobile screen as the safest window for – buying, experiencing, celebrating and meeting! The interesting part about this is that ‘caution’ has led to the tech adoption as we can see Diwali shopping is on full swing with 600% interest growth in ‘live shopping’. 164% increase in conversations and 129% increase in search volumes w.r.t video shopping. GIPSI suggests brands to keep the ‘screen mask on’ to engage with the cautious ones. The 40% interest increase in ‘car purchase’ and 105% interest increase in ‘test drive’ booking shows that the cautious want to invest in safe private travel transport The Diwali in disguise celebration profile wants to celebrate Diwali without peer pressure, social calendar and social expectations, leading to celebrating Diwali in the most authentic way. The behaviour can simply be understood with DIY meeting CIY (Celebrate It Yourself). There is an 800% increase in DIY Outfit, and 247% increase in DIY Home Décor, added with 90% increase in searches related to ‘Diwali at Home’. What’s more, this TG is even going hi-tech with Diwali cleaning with 300% search increase in "vacuum robots". GIPSI says brands which keep it authentic and appeal to CIY sentiment for this TG will win their hearts. For the ones in denial of Pandemic, Diwali is a break from the Pandemic. The greed for Diwali celebrations has got the better of them –even the pandemic cannot come in the way of Diwali and them. They are in ‘Pandemic off. Party on’ mode. There is a 26 times increase in conversations related to ‘Festive Crowd’ during pre-Diwali compared to the beginning of this festive season. 68% increase in searches for ‘Diwali Party’, 55% increase in searches for 'local sale'. 50% increase in searches related to 'street shopping’. This has concerned GIPSI, while GIPSI is a great promoter of listening to consumers, for this profile she is urging brands not to listen to the consumers. Instead, take care of their safety while they are not taking care of themselves. Commenting on the report, Unmisha Bhatt, Chief Strategy Officer and Director – India & MENA region, Tonic Worldwide, says, “There are a lot of expectations from Diwali 2020.  The power of digital is also far more realized than previous years by brands across categories. Deep listening and data enables brands to navigate uncertainty by understanding underlying sentiments, currents, trends, insights. Once brands understand what their TG cares about, it enables them to build long lasting relationships. With this report, we are uncovering the types of consumers and their mindsets in the current times so that brands can capitalise on these insights.” Anjali Malthankar, National Strategy Director, Tonic Worldwide, says “In a data overloaded world, what’s missing is the perspective and the HI touch to the AI data. Agile, HI +AI is a great combination for a tool which can report consumer insights in real time! Whether you are a marketer or a consumer, all will enjoy and relate to the profiles defined in this report- check out how you or your consumers relate to the profiles.” Gipsi was launched in 2018 and is being headed and driven by Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide and Anjali Malthankar, National Strategy Director, Tonic Worldwide.
Bata India announces Q2 results, shows signs of recovery
Nov 11 2020 By Admin
    Footwear major Bata India Limited today announced results for the quarter ended 30 September 2020. Revenue from operations for the quarter stood at Rs. 3679 million showcasing steady signs of a steady recovery after a dull first quarter. The net loss stood at Rs. 444 million, as against a loss of Rs. 1011 million in the previous quarter ended 30' June 2020. Since the opening up of the economy in June, the Company has continued its multiple measures to ensure customer safety, consumer relevant communication, product availability and drive channel expansion. All these have resulted in a consistent increase in footfalls across its retail outlets, along with growth seen via e-commerce platforms, expansion drive in smaller towns in Tier 3-5 and newly launched channels — Bata ChatShop and Bata Store-on-Wheels. However, the prevailing uncertainties continue to subdue the consumer demand for discretionary spends.   The Company continued to optimize its retail network and look for cost-savings across rentals & operations, manufacturing and drive efficiencies in its value chain. All the cost-focused initiatives that have been put in place across multiple work streams will continue to have long-term visible impact on the results, post-pandemic as well.   Sandeep Kataria, CEO — Bata India Limited, stated: "We moved from revival to revitalization phase of our strategy. In this quarter, as all the stores opened-up gradually, we continued keeping safety of our customers & employees in mind. We focused on scaling up our presence in online marketplaces with an expanded range, scaling our own channel bata.in and our new digital channels such as 'Bata ChatShop', 'Bata Home Delivery' & 'Bata Store-on-Wheels' mobile kiosk to reach out to a wider customer base. On the physical stores, we expanded our reach in smaller towns by opening our 200th . Franchise store, ensuring availability in multi-brand outlets via Distribution channel and also optimizing our network in the cities. Along with channel expansion initiatives, we continued our strong focus on cost-savings measures across our network, controlling discretionary spends and enhancing productivity. These measures have laid the foundation that will help us capture the emerging consumer demand. With the festive season underway, we launched our first major campaign of the year — 'Kick Out 2020'— along with our new collection, 'Ready Again' which is resonating well with consumers. As we inch back to a semblance of normalcy, we are mindful that this is going to be a slow & steady recovery. Therefore, innovation via agile product creation, introducing new emerging digital channels, expansion in Tier3-5 towns, and cost-saving digitalization will continue to be a priority"