5 Exclusive Features of AI-enabled Qlan sets the stage up for a social network just for Gaming aficionados

May 11 2022

 

 

 

 

 

Qlan - The Gamer's Social Network, is a young setup established to bridge the need to create a one-stop networking platform that would be dedicated to the esports and gaming community. The app is a one-stop solution to create custom Solo, Squad, and organisations profiles, showcase gaming skills by syncing in-game statistics, and access AI-enabled gamer matchmaking for verified connections.

Adding an edge to the experiential enhancement for the user base, Qlan has five exciting & features for the gaming & esports community on their platform:

 

1. Custom Gaming Profiles:

Qlan gives gamers an option to create custom gaming & esports profiles. There are 3 dedicated profile types:

Solo: The solo profile lets gamers build a custom profile, select the games they play across mobile, PC & console, sync in-game statistics, pick in-game roles and more. Gamers can fill out the ‘About’ section in their profile and download a digital CV. The Solo profile is built to empower, give grassroots gamers the recognition they deserve and help them connect with other gamers seamlessly.

Squad: A Squad profile for esports gamers! Pick the game your squad plays and add member Qlan profiles in the Squad profile. Squads can also highlight their achievements in terms of tournaments won, a dedicated space to list sponsors & partners and more.

Org: An Org profile for gamers in the business of esports. If you run an esports org, a tournament organization, a creator management firm, conduct the best scrims or any other field of work; the Qlan Org profile is for you. Showcase your Org’s services, brand associations, experience and more.  

 

2. Sync Games & Leaderboard:

The coolest feature for every aspiring esports athlete out there. On Qlan, gamers can not only pick and highlight the games they play in their profile but take a step ahead and sync the in-game stats for each. Mobile, PC or Console whatever the platform is, sync your in-game statistic and earn those bragging rights and compete on the Qlan leaderboard.

Qlan will also have game-based leaderboards! Hop on to the leaderboard and scout the best gaming talent available on the platform.

 

3. Gaming only content:

Are you a gaming content creator? Finding it hard to get going on mainstream social platforms? Cannot find the right audience and engage them? Do not worry! Qlan is a community of gamers for gamers. A tailor-made audience for gaming creators as every user on Qlan actively wants to watch the best gaming content. Join the Qlan, get going & get growing!

 

4. Discover:

Imagine having the power find the exact type of gamers you want for your Squad, a great esports Squad that you want to compete with or a gaming org where you can find your first gaming job. The Qlan Discover section is a simple yet powerful interface where gamers can deploy multiple filters like game, languages, location, in-game stats etc. and find the exact profile they want to connect and communicate with.

Increasing discoverability & creating credible connections.  

 

5. Qlan Qoins & Store:

Qlan Qoins are the real power on Qlan! Gamers will be given missions, completing missions will award them the platform’s virtual currency; Qlan Qoins. Gamers can then rush to the Qlan Store to redeem the Qoins they have earned. They can choose from a wide range of digital assets like play store & app store coupons, stickers, emojis, custom profile frames, profile skins and more. They can also redeem Qoins for physical goods like Qlan merchandise and exclusive gaming gear.

 

This AI-based networking app offers the stakeholders in the business and the thriving gaming & esports community to meet, communicate and get discovered not only in India but globally providing optimum opportunities to new prospects while augmenting the industry further. Qlan envisions becoming the most trusted and secured gamer’s social network platform for the gaming and esports community. The app is currently accessible to both android and IOS users and welcomes all esports athletes, content creators or other professionals in the world of gaming & esports.

 


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Dentsu Webchutney Leads APAC With Seven Gold Pencils in The One Show 2022 Gold Pencil Wins
May 20 2022 By Admin
          Dentsu Webchutney Bengaluru led all agencies in Asia-Pacific with seven Gold Pencil wins in The One Show 2022, all for VICE World News “The Unfiltered History Tour”. All Gold, Silver, Bronze Pencil and Merit winners were announced today in advance of The One Show 2022 in-person awards show on May 20 in New York, where all Special Awards, including Best of Show, Best of Disciplines, Agency of the Year winners and more, will be revealed.     Along with the seven Gold Pencils, Dentsu Webchutney Bengaluru picked up nine Silver, two Bronze and three Merits for “The Unfiltered History Tour”. A total of seven Gold Pencils, 10 Silver, seven Bronze, and 32 Merits were won by eight agencies and production companies in India.  All Pencil and Merit winners are featured in The One Show 2022 winners’ showcase.   The One Show 2022 Pencil winners for India are as follows.   Gold: Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Augmented, Virtual & Mixed Reality (AR, VR, MR) Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Design, Digital Design Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Experiential - In-Person Events Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive, Online & Mobile, Physical Product & Mobile Integration Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive, Online & Mobile, Augmented, Virtual & Mixed Reality (AR, VR, MR) Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Radio & Audio, Online - Branded Podcast Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Radio & Audio, Experiential Radio & Audio Silver: Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Experiential - In-Person Events Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Craft - Use of Technology Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Design, Spatial Design - Experiential & Immersive Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Craft - Use of Technology Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Augmented, Virtual & Mixed Reality (AR, VR, MR) Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Craft - Storytelling Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Integrated, Craft - Use of Technology Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive & Mobile Craft, Use of Technology Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Social Media, Stunts & Activations FCB India Delhi with Goodmorning Films Mumbai “The  Mirror - See Me As I Am” for UNAIDS in Health & Wellness, Film Bronze:  BYJU'S Bengaluru with Dora Digs Mumbai for its own “Master Ji - A Teachers' Day Tribute” in Moving Image Craft, Writing - Single  DDB Mudra Group Mumbai “EatQual” for McDonald’s in Design, Packaging - Specialty Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Non-traditional & Guerrilla Marketing Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Events / Stunts / Competitions - In-Person  Ogilvy Mumbai “Shah Rukh Khan-My-Ad” for Mondelez in Direct Marketing, Craft - Data-Driven Personalization Ogilvy Mumbai “Shah Rukh Khan-My-Ad” for Mondelez in Interactive, Online & Mobile, Innovation in Interactive, Online, & Mobile  VMLY&R Commerce Mumbai “Hackwashing” for Hindustan Unilever, Lifebuoy in Health & Wellness, Experiential / Immersive / Events Globally, Leo Burnett Chicago was the top-scoring Gold Pencil winner with 20 Golds, all for “The Lost Class” on behalf of Change the Ref.     Nine One Show Gold Pencils were won by McCann Paris Neuilly-sur-Seine, all working with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine for “The Bread Exam” on behalf of Spinneys and the Lebanese Breast Cancer Foundation.     Africa São Paulo won eight Golds, four each for House of Lapland “Salla 2032” and Folha de S.Paulo Newspaper “The Most Valuable News”.   Along with Dentsu Webchutney Bengaluru, TBWA\Paris Boulogne-Billancourt also won seven Gold Pencils, including five working with \Else Boulogne-Bilancourtfor for “Only Keep the Best of France” on behalf of Le Chocolat des Français.   A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits.    Special Awards winners will be announced at The One Show 2022 in-person ceremony in New York on May 20, including Best of Show, Best of Disciplines, CMO Pencil, Fusion Pencil, Green Pencil, Penta Pencil, Sustainable Development Goals Pencil, and “of the Year” winners.   The One Show 20221 Global, Regional and Country Creative Rankings will be announced on May 23.   The showcase of all One Show 2022 Pencil and Merit winners can be viewed here.   Creative Week 2022 global sponsors include Shutterstock and Verizon.  
Optiminastic Media forays into the entertainment industry with 4Dots Production
May 20 2022 By Admin
          Digital marketing agency with expertise across performance, content and influencer marketing, Optiminastic Media continues to stay focused on growing its existing business’ while diversifying its core offerings with new business verticals. In a bid to leverage the growth across the digital streaming OTT sector, Optiminastic Media now announces the launch of 4Dots Production, a full-fledged OTT production house. 4Dots Production will work closely with OTT, digital and social media platforms to create interesting and intriguing Web Shows for millennials across India and the world. The launch of 4Dots Production also marks Optiminastic Media’s foray in the digital entertainment industry. 4Dots Production will bring together some of the most talented, experienced and hands-on professionals from the Entertainment space and aims to create an engaging concept-oriented project that targets the millennial consumer. In a bid to become the go-to production house for web shows and a partner of choice for new age media platforms, 4Dots Production aims to bridge the existing gaps in the current ecosystem with content that is immersive, unique, fresh and first of its kind thus creating newer opportunities and engagement techniques for brands and platform custodians. Speaking on launching a specialist production house, Akshae Golekar, Founder at Optiminastic Media said, “Over the last four years, Optiminastic Media has had an interesting journey dotted with many milestones across the internet marketing industry. The OTT sector in India and globally is filled with opportunities and keeping this in mind, and with the intent of becoming a significant part of this sector, we have launched 4Dots Production as a production house that will innovate, design and create shows specifically for OTT and digital platforms. There currently is a dearth of production houses that create such content and we believe that with the right partners by our side, we can bridge this gap. We have partnered with some of the industry’s most talented people and will work closely with them as we embark on this new journey.” For its maiden project, 4Dots Production has partnered with director Arbaaz Afzal, DOP Nawaraj Thapa, Executive Producer Ganesh Kharal, Associate Director Aradhya Mahashilkar, and Writer Siddharth Goyel.  
WiFi 6E Routers are the next revolutionary routers to look out for in India
May 20 2022 By Admin
        The current scenario has brought a change in the way we do business, many companies have transformed digitally and digital behavior is likely to continue further. As we have moved to the post lockdown world the organizations should ensure that they have the proper digital tools to keep their business running. For any home or business, getting the best WiFi/internet coverage is the key. With professionals and students working and learning from home or other locations, the performance and security demands of a WiFi network has increased exponentially.   Devices in these ultra-connected households have been in a constant competition for bandwidth on crowded WiFi networks, stressing the need for the new, clean 6Ghz band. NETGEAR’s WiFi 6E offering helps to resolve these congestion issues by adding the previously unavailable 6GHz WiFi spectrum that can be used as an express lane to connect more devices with faster speeds and reliability. When will WiFi 6E routers become available? With a rich history of being innovation leaders in networking products, NETGEAR proudly announced its first WiFi 6E Tri-band Routers, the Nighthawk RAXE500, earlier this year at CES 2021 and the Nighthawk RAXE300 Tri-band WiFi 6E Router at CES 2022. With the arrival of these devices, NETGEAR is poised to be the backbone of the hyper-connected home of today and of the future. This year alone, it is forecasted that more than 316 million Wi-Fi 6E devices will enter the market. While it’s expected that smartphones will be one of the first consumer products to adopt WiFi 6E, we can also expect to see devices like TVs, PCs and VR devices do the same. Should I upgrade to a WiFi 6E router immediately? Like 5GHz before it, it may take WiFi 6 on 6GHz years before we start to see it everywhere, but that’s not to say that you won’t see much benefit if you’re an early adopter. Whether you’re a tech enthusiast, someone who is always excited about the latest and greatest technology, or someone who values the best performance available, WiFi 6E will be a game changer and perfect for smart homes of today and tomorrow. Even more, as WiFi 6E becomes widely used, 6GHz’s short range and greater number of channels will provide an advantage in challenging environments like apartment complexes, sports stadiums, and corporate campuses. How to get going on Wi-Fi 6E? Wi-Fi generation updates need new and better devices. Several manufacturers have started rolling out Wi-Fi 6E compatible electronic devices. These products have Wi-Fi 6E written on their packaging. The change has started with smartphones, but soon, there will be laptops and tablets, smart TVs and almost any other connected device that supports Wi-Fi 6E. Consumers need to purchase a new Wi-Fi 6E router to start enjoying the fast internet experience. It is essential to know that all the new Wi-Fi 6E devices should be compatible with the existing routers at home. However, the real benefits of 6GHz will only be visible when the device works on a Wi-Fi 6E router. We can expect that in 2022, Wi-Fi 6E will become a commonly accepted standard for routers, enabling people to enjoy a better experience on their connected devices and power a digital-first future. Technically, Wi-Fi 6E offers the same theoretical top speed as Wi-Fi 6, i.e., 9.6 Gbps. Until it is available in India, users can enjoy Wi-Fi 6 devices which are the best in the industry and offer best internet connected capacity, faster wireless speeds, lower latency and improved network efficiency and operate on 2.4GHz and 5GHz bands. Some of the best NETGEAR WiFi 6 devices are - NETGEAR Orbi Mesh RBK853/852, Orbi Mesh RBK753/752, Orbi Mesh RBK352/353, Nighthawk RAX200, Nighthawk RAX120, Nighthawk RAX50, Nighthawk RAX40, Nighthawk RAX10 etc. and is available on www.netgearstore.in.
PUMA brings RCB's '12th Man Army' together to create a GUINNESS WORLD RECORDS title for Most Cricket Runs between the wickets in one hour
May 20 2022 By Admin
        Royal Challengers Bangalore fans on Thursday scripted a new GUINNESS WORLD RECORDS feat for completing most runs between the wickets in an hour at #12thManTakeover, organised by Wings Events and powered by sportswear giant PUMA at Jayamahal Palace in Bengaluru. A huge group of 187 RCB fans came together to establish a new official record as they completed 823 runs between the wickets on a 22-yard cricket pitch set up at the venue. Royal Challengers Bangalore were the first T20 team to be placed in the Top-10 list of the most popular teams in the world on social media. RCB and its official kit partner PUMA have consistently focused on creating curated experiences for fans. This time, they have taken it to the next level and created a world record in the presence of the top Indian sports personalities—Dutee Chand and Rupinder Pal Singh. “PUMA has always believed in connecting fans with sports culture by creating personalised experiential events for them. We are committed to engage and serve our consumers in the best possible way. It was great to see cricket fans come in such a huge number to set this new world record. The atmosphere was quite electrifying, and we are glad to get fans on a single platform for this initiative,” said Abhishek Ganguly, Managing Director, PUMA India & Southeast Asia. On the occasion, Rajesh Menon, VP and Head of Royal Challengers Bangalore, said, “From the jersey to the stands, we always want to bring our 12th man army closer to the game. We are glad to see our partner PUMA bringing this philosophy alive through one of its kind, a unique on-ground activation on the 19th of May in Bengaluru.” India’s star sprinter Dutee Chand kickstarted the official attempt for the world record with the first run and was joined by fans, who contributed runs for the feat. “It was great to be part of this event. I never imagined such a record could be created on a cricket pitch. It was heart-warming to see so many fans unify for this sporting event,” said Dutee. Popularly known as 12th Man Army, the RCB fans wore the team’s jersey along with cricketing gear while securing the record. “Fans always play a crucial part in sporting journeys and having loyal and passionate fans is always a blessing for any sportsperson or a team,” Indian hockey team drag-flicker Rupinder said. With this world record, fans celebrated the team’s impressive run in the on-going cricket season ahead of their final league match against Gujarat Titans tonight as RCB look to secure a playoffs berth. The cricket carnival concluded with the fans enjoying a host of personalised activities curated around RCB memorabilia with a simulated dressing room and Instagrammable zones. 

Digital

Dentsu Webchutney Leads APAC With Seven Gold Pencils in The One Show 2022 Gold Pencil Wins
May 20 2022 By Admin
          Dentsu Webchutney Bengaluru led all agencies in Asia-Pacific with seven Gold Pencil wins in The One Show 2022, all for VICE World News “The Unfiltered History Tour”. All Gold, Silver, Bronze Pencil and Merit winners were announced today in advance of The One Show 2022 in-person awards show on May 20 in New York, where all Special Awards, including Best of Show, Best of Disciplines, Agency of the Year winners and more, will be revealed.     Along with the seven Gold Pencils, Dentsu Webchutney Bengaluru picked up nine Silver, two Bronze and three Merits for “The Unfiltered History Tour”. A total of seven Gold Pencils, 10 Silver, seven Bronze, and 32 Merits were won by eight agencies and production companies in India.  All Pencil and Merit winners are featured in The One Show 2022 winners’ showcase.   The One Show 2022 Pencil winners for India are as follows.   Gold: Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Augmented, Virtual & Mixed Reality (AR, VR, MR) Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Design, Digital Design Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Experiential - In-Person Events Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive, Online & Mobile, Physical Product & Mobile Integration Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive, Online & Mobile, Augmented, Virtual & Mixed Reality (AR, VR, MR) Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Radio & Audio, Online - Branded Podcast Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Radio & Audio, Experiential Radio & Audio Silver: Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Experiential - In-Person Events Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Branded Entertainment, Craft - Use of Technology Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Design, Spatial Design - Experiential & Immersive Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Craft - Use of Technology Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Augmented, Virtual & Mixed Reality (AR, VR, MR) Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Craft - Storytelling Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Integrated, Craft - Use of Technology Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Interactive & Mobile Craft, Use of Technology Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Social Media, Stunts & Activations FCB India Delhi with Goodmorning Films Mumbai “The  Mirror - See Me As I Am” for UNAIDS in Health & Wellness, Film Bronze:  BYJU'S Bengaluru with Dora Digs Mumbai for its own “Master Ji - A Teachers' Day Tribute” in Moving Image Craft, Writing - Single  DDB Mudra Group Mumbai “EatQual” for McDonald’s in Design, Packaging - Specialty Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Direct Marketing, Non-traditional & Guerrilla Marketing Dentsu Webchutney Bengaluru “The Unfiltered History Tour” for VICE World News in Experiential & Immersive, Events / Stunts / Competitions - In-Person  Ogilvy Mumbai “Shah Rukh Khan-My-Ad” for Mondelez in Direct Marketing, Craft - Data-Driven Personalization Ogilvy Mumbai “Shah Rukh Khan-My-Ad” for Mondelez in Interactive, Online & Mobile, Innovation in Interactive, Online, & Mobile  VMLY&R Commerce Mumbai “Hackwashing” for Hindustan Unilever, Lifebuoy in Health & Wellness, Experiential / Immersive / Events Globally, Leo Burnett Chicago was the top-scoring Gold Pencil winner with 20 Golds, all for “The Lost Class” on behalf of Change the Ref.     Nine One Show Gold Pencils were won by McCann Paris Neuilly-sur-Seine, all working with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine for “The Bread Exam” on behalf of Spinneys and the Lebanese Breast Cancer Foundation.     Africa São Paulo won eight Golds, four each for House of Lapland “Salla 2032” and Folha de S.Paulo Newspaper “The Most Valuable News”.   Along with Dentsu Webchutney Bengaluru, TBWA\Paris Boulogne-Billancourt also won seven Gold Pencils, including five working with \Else Boulogne-Bilancourtfor for “Only Keep the Best of France” on behalf of Le Chocolat des Français.   A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits.    Special Awards winners will be announced at The One Show 2022 in-person ceremony in New York on May 20, including Best of Show, Best of Disciplines, CMO Pencil, Fusion Pencil, Green Pencil, Penta Pencil, Sustainable Development Goals Pencil, and “of the Year” winners.   The One Show 20221 Global, Regional and Country Creative Rankings will be announced on May 23.   The showcase of all One Show 2022 Pencil and Merit winners can be viewed here.   Creative Week 2022 global sponsors include Shutterstock and Verizon.  
Optiminastic Media forays into the entertainment industry with 4Dots Production
May 20 2022 By Admin
          Digital marketing agency with expertise across performance, content and influencer marketing, Optiminastic Media continues to stay focused on growing its existing business’ while diversifying its core offerings with new business verticals. In a bid to leverage the growth across the digital streaming OTT sector, Optiminastic Media now announces the launch of 4Dots Production, a full-fledged OTT production house. 4Dots Production will work closely with OTT, digital and social media platforms to create interesting and intriguing Web Shows for millennials across India and the world. The launch of 4Dots Production also marks Optiminastic Media’s foray in the digital entertainment industry. 4Dots Production will bring together some of the most talented, experienced and hands-on professionals from the Entertainment space and aims to create an engaging concept-oriented project that targets the millennial consumer. In a bid to become the go-to production house for web shows and a partner of choice for new age media platforms, 4Dots Production aims to bridge the existing gaps in the current ecosystem with content that is immersive, unique, fresh and first of its kind thus creating newer opportunities and engagement techniques for brands and platform custodians. Speaking on launching a specialist production house, Akshae Golekar, Founder at Optiminastic Media said, “Over the last four years, Optiminastic Media has had an interesting journey dotted with many milestones across the internet marketing industry. The OTT sector in India and globally is filled with opportunities and keeping this in mind, and with the intent of becoming a significant part of this sector, we have launched 4Dots Production as a production house that will innovate, design and create shows specifically for OTT and digital platforms. There currently is a dearth of production houses that create such content and we believe that with the right partners by our side, we can bridge this gap. We have partnered with some of the industry’s most talented people and will work closely with them as we embark on this new journey.” For its maiden project, 4Dots Production has partnered with director Arbaaz Afzal, DOP Nawaraj Thapa, Executive Producer Ganesh Kharal, Associate Director Aradhya Mahashilkar, and Writer Siddharth Goyel.  
WiFi 6E Routers are the next revolutionary routers to look out for in India
May 20 2022 By Admin
        The current scenario has brought a change in the way we do business, many companies have transformed digitally and digital behavior is likely to continue further. As we have moved to the post lockdown world the organizations should ensure that they have the proper digital tools to keep their business running. For any home or business, getting the best WiFi/internet coverage is the key. With professionals and students working and learning from home or other locations, the performance and security demands of a WiFi network has increased exponentially.   Devices in these ultra-connected households have been in a constant competition for bandwidth on crowded WiFi networks, stressing the need for the new, clean 6Ghz band. NETGEAR’s WiFi 6E offering helps to resolve these congestion issues by adding the previously unavailable 6GHz WiFi spectrum that can be used as an express lane to connect more devices with faster speeds and reliability. When will WiFi 6E routers become available? With a rich history of being innovation leaders in networking products, NETGEAR proudly announced its first WiFi 6E Tri-band Routers, the Nighthawk RAXE500, earlier this year at CES 2021 and the Nighthawk RAXE300 Tri-band WiFi 6E Router at CES 2022. With the arrival of these devices, NETGEAR is poised to be the backbone of the hyper-connected home of today and of the future. This year alone, it is forecasted that more than 316 million Wi-Fi 6E devices will enter the market. While it’s expected that smartphones will be one of the first consumer products to adopt WiFi 6E, we can also expect to see devices like TVs, PCs and VR devices do the same. Should I upgrade to a WiFi 6E router immediately? Like 5GHz before it, it may take WiFi 6 on 6GHz years before we start to see it everywhere, but that’s not to say that you won’t see much benefit if you’re an early adopter. Whether you’re a tech enthusiast, someone who is always excited about the latest and greatest technology, or someone who values the best performance available, WiFi 6E will be a game changer and perfect for smart homes of today and tomorrow. Even more, as WiFi 6E becomes widely used, 6GHz’s short range and greater number of channels will provide an advantage in challenging environments like apartment complexes, sports stadiums, and corporate campuses. How to get going on Wi-Fi 6E? Wi-Fi generation updates need new and better devices. Several manufacturers have started rolling out Wi-Fi 6E compatible electronic devices. These products have Wi-Fi 6E written on their packaging. The change has started with smartphones, but soon, there will be laptops and tablets, smart TVs and almost any other connected device that supports Wi-Fi 6E. Consumers need to purchase a new Wi-Fi 6E router to start enjoying the fast internet experience. It is essential to know that all the new Wi-Fi 6E devices should be compatible with the existing routers at home. However, the real benefits of 6GHz will only be visible when the device works on a Wi-Fi 6E router. We can expect that in 2022, Wi-Fi 6E will become a commonly accepted standard for routers, enabling people to enjoy a better experience on their connected devices and power a digital-first future. Technically, Wi-Fi 6E offers the same theoretical top speed as Wi-Fi 6, i.e., 9.6 Gbps. Until it is available in India, users can enjoy Wi-Fi 6 devices which are the best in the industry and offer best internet connected capacity, faster wireless speeds, lower latency and improved network efficiency and operate on 2.4GHz and 5GHz bands. Some of the best NETGEAR WiFi 6 devices are - NETGEAR Orbi Mesh RBK853/852, Orbi Mesh RBK753/752, Orbi Mesh RBK352/353, Nighthawk RAX200, Nighthawk RAX120, Nighthawk RAX50, Nighthawk RAX40, Nighthawk RAX10 etc. and is available on www.netgearstore.in.
PUMA brings RCB's '12th Man Army' together to create a GUINNESS WORLD RECORDS title for Most Cricket Runs between the wickets in one hour
May 20 2022 By Admin
        Royal Challengers Bangalore fans on Thursday scripted a new GUINNESS WORLD RECORDS feat for completing most runs between the wickets in an hour at #12thManTakeover, organised by Wings Events and powered by sportswear giant PUMA at Jayamahal Palace in Bengaluru. A huge group of 187 RCB fans came together to establish a new official record as they completed 823 runs between the wickets on a 22-yard cricket pitch set up at the venue. Royal Challengers Bangalore were the first T20 team to be placed in the Top-10 list of the most popular teams in the world on social media. RCB and its official kit partner PUMA have consistently focused on creating curated experiences for fans. This time, they have taken it to the next level and created a world record in the presence of the top Indian sports personalities—Dutee Chand and Rupinder Pal Singh. “PUMA has always believed in connecting fans with sports culture by creating personalised experiential events for them. We are committed to engage and serve our consumers in the best possible way. It was great to see cricket fans come in such a huge number to set this new world record. The atmosphere was quite electrifying, and we are glad to get fans on a single platform for this initiative,” said Abhishek Ganguly, Managing Director, PUMA India & Southeast Asia. On the occasion, Rajesh Menon, VP and Head of Royal Challengers Bangalore, said, “From the jersey to the stands, we always want to bring our 12th man army closer to the game. We are glad to see our partner PUMA bringing this philosophy alive through one of its kind, a unique on-ground activation on the 19th of May in Bengaluru.” India’s star sprinter Dutee Chand kickstarted the official attempt for the world record with the first run and was joined by fans, who contributed runs for the feat. “It was great to be part of this event. I never imagined such a record could be created on a cricket pitch. It was heart-warming to see so many fans unify for this sporting event,” said Dutee. Popularly known as 12th Man Army, the RCB fans wore the team’s jersey along with cricketing gear while securing the record. “Fans always play a crucial part in sporting journeys and having loyal and passionate fans is always a blessing for any sportsperson or a team,” Indian hockey team drag-flicker Rupinder said. With this world record, fans celebrated the team’s impressive run in the on-going cricket season ahead of their final league match against Gujarat Titans tonight as RCB look to secure a playoffs berth. The cricket carnival concluded with the fans enjoying a host of personalised activities curated around RCB memorabilia with a simulated dressing room and Instagrammable zones. 

Agencies

Optiminastic Media forays into the entertainment industry with 4Dots Production
May 20 2022 By Admin
          Digital marketing agency with expertise across performance, content and influencer marketing, Optiminastic Media continues to stay focused on growing its existing business’ while diversifying its core offerings with new business verticals. In a bid to leverage the growth across the digital streaming OTT sector, Optiminastic Media now announces the launch of 4Dots Production, a full-fledged OTT production house. 4Dots Production will work closely with OTT, digital and social media platforms to create interesting and intriguing Web Shows for millennials across India and the world. The launch of 4Dots Production also marks Optiminastic Media’s foray in the digital entertainment industry. 4Dots Production will bring together some of the most talented, experienced and hands-on professionals from the Entertainment space and aims to create an engaging concept-oriented project that targets the millennial consumer. In a bid to become the go-to production house for web shows and a partner of choice for new age media platforms, 4Dots Production aims to bridge the existing gaps in the current ecosystem with content that is immersive, unique, fresh and first of its kind thus creating newer opportunities and engagement techniques for brands and platform custodians. Speaking on launching a specialist production house, Akshae Golekar, Founder at Optiminastic Media said, “Over the last four years, Optiminastic Media has had an interesting journey dotted with many milestones across the internet marketing industry. The OTT sector in India and globally is filled with opportunities and keeping this in mind, and with the intent of becoming a significant part of this sector, we have launched 4Dots Production as a production house that will innovate, design and create shows specifically for OTT and digital platforms. There currently is a dearth of production houses that create such content and we believe that with the right partners by our side, we can bridge this gap. We have partnered with some of the industry’s most talented people and will work closely with them as we embark on this new journey.” For its maiden project, 4Dots Production has partnered with director Arbaaz Afzal, DOP Nawaraj Thapa, Executive Producer Ganesh Kharal, Associate Director Aradhya Mahashilkar, and Writer Siddharth Goyel.  
APAC Has 151 Winners in ADC 101st Annual Awards Including Two Best of Disciplines
May 19 2022 By Admin
          Agencies, studios, freelancers and brands in 10 countries and regions in APAC won two Best of Discipline honors, and 151 Cubes and Merits in the ADC 101st Annual Awards, announced today during Creative Week 2022 by The One Club for Creativity. Best of Discipline in Spatial Design went to Hakuten Corporation with Panoramatiks, both in Tokyo, for Yokosuka City “The Axis Of Peace”.   Packaging Design Best of Discipline was awarded to Zhihua He and Shanghai Version Design Group, Shanghai, for their packaging work on behalf of Yoseido.   China led the region with 29 ADC Cube wins, including four Golds.  All Gold Cube winners from APAC are as follows: +1 Design Guangzhou “Changbai Mountain Ginseng Honey Slices” for China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. in Packaging Design, Pharma / Health / Wellness Bito Taipei “58th Golden Horse Awards” for Taipei Golden Horse Film Festival Executive Committee in Typography, Motion Dentsu Inc. with Qosmo and Dentsu Creative X, all in Tokyo, “Camouflage Against the Machines” for UNLABELED, NEXUSⅦ in Fashion Design, Craft - Use of Technology Hakuten Corporation with Panoramatiks, both in Tokyo, “The Axis of Peace” for Yokosuka City in Spatial Design, Installation Design Zhihua He with Shanghai Version Design Group, both in Shanghai, for Yoseido Packaging Design, Beauty / Cosmetics / Personal Care - Series Indego Design Macau “ ‘Far Side of the Moon’ Mooncake Packaging” for Mandarin Oriental in Illustration, Packaging - Series TBWA\Media Arts Lab Shanghai with MPC, Lunar Films and OMD, all in Shanghai, “The Comeback - Shot on iPhone for Apple in Advertising, Craft in Video - Cinematography The Paper with Yuan Li, both in Shanghai, for its own “The Beauty of Tokyo Olympics” in Illustration, Digital - Series Dentsu Tokyo was the agency with the most wins in APAC, taking home one Gold Cube, three Silver, four Bronze and 14 Merits.   Other top winners were TBWA\Media Arts Lab Shanghai with one Gold, two Silver and two Bronze, all for Apple “The Comeback - Shot on iPhone”, and The Nine Shanghai with Cheng-Shir Culture & Media Co.Ltd Beijing with three Bronze Cubes and one Merit, all for Beijing 2022 Winter Paralympics Opening Ceremony “The Blossoming Colours”. APAC winners came from China, Hong Kong SAR - China, India, Indonesia, Japan, Macau SAR - China, Malaysia, South Korea, Taiwan SAR - China, and Vietnam. Globally, Leo Burnett Chicago had a huge night, winning the coveted Black Cube for Best of Show for “The Lost Class” on behalf of Change the Ref, and Agency of the Year.  The work, done with No. 6 New York and Hungry Man Los Angeles, also picked up Best of Disciplines in Advertising and Interactive, and the Designism Cube for the entry that best encourages positive societal and political change.     Based on cumulative points for all Cubes and Merits won, the ADC 101st Annual Awards “of the Year” winners are: Agency of the Year: Leo Burnett Chicago Boutique Agency of the Year: L&C New York Brand-Side Agency of the Year: Google Devices & Services Creative Team Mountain View Design Team of the Year: The New York Times Magazine New York  Boutique Design Firm of the Year: Backbone Branding Yerevan (Armenia) Network of the Year: Leo Burnett Worldwide Production Company of the Year: Hungry Man Los Angeles Music & Sound Company of the Year: Beacon Street Venice Brand of the Year: Google  Non-profit Client of the Year: Change the Ref Freelancer of the Year (as selected by The One Club and Working Not Working): Ricardo Tomás Kalmar (Sweden)  Member’s Choice Awards: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref ADC 101st Annual Awards Best of Discipline winners: Advertising: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref Brand/Communication Design: COLLINS New York for branding on behalf of Girl Scouts Of America Experiential Design: MullenLowe SSP3 with Macarena, both in Bogotá, “Illegal Classroom” for AB InBev Pony Malta Fashion Design: Zulu Alpha Kilo Toronto “Tough Turban” for Pfaff Harley-Davidson Illustration: The New York Times Magazine and Igor Bastidas "The Untold Story Of Sushi In America” for The New York Times Magazine In-House: Google Devices & Services Creative Team Mountain View for its own “Real Tone” Interactive:  Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref Motion/Film/Gaming Craft: WeTransfer Amsterdam “Aline - The French Dispatch” for Wes Anderson - Fox Searchlight Pictures Packaging Design: Zhihua He with Shanghai Version Design Group, both in Shanghai, “Yoseido” for Yoseido Photography: Todd Antony Photography London “Flying Stars - Amputee Footballers Of Sierra Leone, Personal Project Product Design: Wunderman Thompson Argentina Buenos Aires “Degree Inclusive” for Unilever Publication Design: The New York Times Magazine for its own “The New York Times For Kids - October 2021” Spatial Design: Hakuten Corporation with Panoramatiks, both in Tokyo, “The Axis Of Peace” for Yokosuka City Typography: Superunion with Who Wot Why and There Is Studio, all in London, “Fight For Home” for Shelter The ADC Fusion Cube, established last year along with The One Show Fusion Pencil is the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it, went to The Martin Agency Richmond for UPS “Proudly Unstoppable”, and R/GA New York with Rock Paper Scissors Santa Monica, DeVries Global New York and M SS NG P ECES Brooklyn for “Black Beauty Is Beauty” on behalf of Sephora.   The New York Times Magazine took home the most ADC Gold Cubes this year, winning nine for eight different entries, including two for “The Puzzle of Asian American Identity”.  Leo Burnett Chicago was close behind with eight Golds, followed by alma DDB Miami with seven, all working with OMD and Carbo Films for various executions of Pepsi’s “Better With Pepsi” work.     Wunderman Thompson Argentina Buenos Aires won six Gold Cubes, all for “Degree Inclusive” on behalf of Unilever.  Area 23 New York picked up five Golds, including two each for The Columbia Journalism Review “The Inevitable News” and Insmed Incorporated “Trapped”.   A total of 10,565 pieces were entered from 54 countries in the ADC 101st Annual Awards, a 15.7% increase over last year.  Agencies, studios, freelancers, brands and production companies in 36 countries were awarded a total of 95 ADC Gold Cubes, 114 Silvers, 172 Bronze and 381 Merits this year.    The top five countries for winners were the US with 372, Germany with 91, China with 73, Japan with 46, and Canada with 37.   A complete showcase of all ADC 101st Annual Awards Cube and Merit winners can be viewed here, and a pdf of all winners can be downloaded here. In addition to announcement of this year’s winners, the evening featured a special presentation of the prestigious Manship Medallion, the original ADC competition award created by famed sculptor Paul Manship who made the Prometheus statue in Rockefeller Center, to 12 highly accomplished members of the creative community who have had a great impact on ADC through the years. The awards ceremony also included a belated celebration of ADC’s historic 100th anniversary, which was postponed last year due to the pandemic, and included important members and winners from throughout ADC history. Creative Week 2022 sponsors include Shutterstock and Verizon.   
Schools and Students in 26 Countries Win in The One Club’s Young Ones Student Awards 2022
May 17 2022 By Admin
           The One Club for Creativity kicked off Creative Week 2022 by honoring winning schools and students from around the world in the global Young Ones Student Awards 2022 ceremony at Sony Hall in New York The Young Ones Student Awards is one of the world’s most acclaimed competitive showcases for advertising, digital communication and design students.   The program offers three separate awards: Young Ones ADC, offering students the chance to earn an ADC Cube by competing in the same disciplines and categories as the prestigious ADC Annual Awards; Young Ones One Show Brief competition, which tasks a team of college students with creating client work with the chance to earn a One Show Pencil; and Young Ones Portfolio competition, where students submit 6-15 pieces of their work and have it judged by industry professionals. Based on cumulative points for all awards won by a school’s students in this year’s competition, ArtCenter College of Design Pasadena was crowned Young Ones 2022 School of the Year.  The One Club College Rankings can be viewed here, and an archive of all Young Ones 2022 winners can be viewed here.   Top winners this year include the following:   Young Ones ADC 2022 (26 Gold Cubes, 29 Silver, 34 Bronze, 130 Merit)   Filmakademie Baden-Württemberg Ludwigsburg led the way with five ADC Young Ones Gold Cubes, all for “Pudding”, including three in Motion/Film Craft and two in Advertising.     Taking home four Gold Cubes was ArtCenter College of Design Pasadena.  Three of the wins were in Brand/Communication Design (“Korean National Ballet”, “ONE%VINYL”, and “Unseen, Unsaid, Unheard Poster”) and one was in Motion / Film Craft (“A Sun”).    Three Gold Cubes were won by Brigham Young University Provo, including two in Advertising (“Apple Transaction” and “Play Your Way”) and one in Design for Good (“Own Your Crown”).   With two Gold Cubes each were School of Visual Arts New York — for “Pawn” in Motion/Film Craft and “Bon Appetite” in design for Good — and SMU: Temerlin Advertising Institute Dallas, both for “When did you stop building?” In Advertising.   Young Ones One Show 2022 Brief competition (10 Gold Pencils, 16 Silver, 16 Bronze, 35 Merits) Gold winners: ArtCenter College of Design Pasadena “Health Concierge” for DoorDash Berghs School of Communication Stockholm “Dream Mode” for Spotify Book Shop Los Angeles “Get Your Pages In” for Spotify Boston University Boston “EverGreen” for DoorDash École Intuit Lab Mumbai “B&O BeoTone Home Gym Speakers” for Bang & Olufsen FIT Advertising & Digital Design New York “The Big Bang & Olufsen” for Bang & Olufsen Miami Ad School New York “Spotify Unbanned” for Spotify Miami Ad School Mumbai “AirB&O” for Bang & Olufsen Mohawk College Hamilton (Ontario) “The Loyal Veterans” for Activision - Call of Duty: Warzone The Pub School Guayaquil (Uruguay) “The Other Side Of The Coin” for Activision - Call of Duty: Warzone. Young Ones 2022 Portfolio student winners with category, by school:   ArtCenter College of Design Pasadena: Phuong Chelsea Le (Graphic Design), Tong Li (Graphic Design), Jincheng Shi (Graphic Design) Berghs School of Communication Stockholm: Gustav Gabrils (Advertising), Shilan Shewki (Advertising) Brigham Young University Provo: Lauren Dykes (Advertising), Taylor Garrett (Film & Video), Sam Jorgensen (Film & Video), Andrew Rhee (Film & Video), Hailey Skinner (Advertising) College for Creative Studies Detroit: Nate Sweitzer (Illustration) Danish School of Media and Journalism Aarhus: Julie Tjørnelund and Louise Lindholm (Advertising) Maryland Institute College of Art Baltimore: Seren Le (Graphic Design) Mimar Sinan Fine Arts University Istanbul: Ruslan Abasov (Graphic Design) Salzburg University of Applied Sciences Salzburg: Jonas Perkmann (Film & Video) Savannah College of Art and Design Savannah: Tomo Beddie (Animation & Visual Effects), Bella Shih (Animation & Visual Effects), Aanvik Singh (Animation & Visual Effects) School of Visual Arts New York: Jaeyou Chung (Graphic Design), Vyolet Jin (Illustration), Hyun Jung Lee (Graphic Design), Sam Lee (Graphic Design), Wenjing Yang (Illustration) National Taiwan University of Science and Technology (Taiwan Tech) Taipei: Tu Hao Wei (Graphic Design) Washington University St. Louis: Selina Kehuan Wu (Graphic Design)   An archive of all Young Ones 2022 winners can be viewed here.   The Young Ones Education Festival is celebrated annually during The One Club’s Creative Week with the goal of inspiring and nurturing the next generation of advertising professionals. Events during the festival present an invaluable opportunity for college students and graduating seniors to network with top agency professionals, receive feedback on their portfolios, experience the industry's best work and more.     This year’s Young Ones program was made possible in part from support by Young Ones One Show 2022 Brief sponsors Activision for Call of Duty: Warzone, Bang & Olufsen, DoorDash and Spotify.   Creative Week 2022 sponsors include Shutterstock and Verizon.    The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.    
Goafest 2022 - Bringing back the spirit of celebration in full swing!
May 08 2022 By Admin
        The 15th edition of Goafest concluded with flair after three days of knowledge seminars, conclaves by industry experts and leaders, master classes and parties with the industry joyously cheering for the Abby One Show Award winners every evening. An amalgamation of the finest and the best, Goafest 2022 was all-in-all a triumph; it was all that was promised and more!    Day 3 began with the Knowledge Seminar presented by Times Network with Mithali Raj - Indian Women's Cricket Captain in conversation with Sharlene Lobo, Anchor, Mirror Now.    Mithali, talking about her initiation into cricket said, “The very reason I got into cricket was my father.” She fondly recollects her father enrolling her into sports to inculcate a sense of discipline. Taking that further, she also mentioned a time before her class 12 board exams, when her parents coaxed her to choose World Cup selections over examinations. Further, discussing the rising profile of women’s cricket in India, Mithali said that there have been many improvements over the last decade, from training to accessible amenities. She emphasized on the importance of nurturing a sports culture across India.    Mithali also described the feeling when India was eliminated while playing against South Africa in ICC Women's World Cup 2022. Highlighting the importance of self-control over mental and emotional aspects of one's being, she stressed the need for a strong and sturdy mindset. The session concluded with a mention of an upcoming movie based on Mithali Raj called Shabaash Mithu to release soon.    Following this was a digital conclave presented by Meta, which saw an introductory welcome address by Gowthaman Ragothaman, CEO, Aqilliz & Co-Founder, Web3 Marketing Association who talked about digital marketing challenges faced by the companies in the current era and how block chain can be used in marketing.   This was followed by a keynote delivered by Sandeep Bhushan, Director and Head of India GMS for Meta who enthralled the audience with his insights on the road to the metaverse – interaction and immersion. He spoke about how the internet evolved from a text-based platform, to photos, videos and is now looking at an immersive experience. He added, “Metaverse will feel different. It will have continuity, your presence and will be connected across multiple devices.”   Following the insightful session was a fireside chat on Diversity, Equity & Inclusion with Rathi Gangappa, CEO, Starcom India, Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett, Rohit Ohri, Chairman & CEO FCB Ulka and Suhela Khan, Country Program Manager, We Empower Asia, UN Women on the panel. The panel passionately spoke about various ways in which Diversity, Equity & Inclusion can be imbibed in organisations across the board. Rathi stated that organisations should begin enabling women and promoting inclusivity. Dheeraj, while answering a question on changes that need to be inculcated, said, “We have to change cultural archetypes.” He emphasized the need to do or change small things that promote a culture of comfort. Suhela, too, stressed on the need to make industries gender-responsive and inculcate the values and principles of women’s empowerment stating statistical proof-points wherein inclusivity has positively impacted business growth.    Post the lunch break, Actress & Comedian, Aiyyo Shraddha brought the house down with her stand-up act.    Followed by an impactful Influencer Session, ‘Celebrating Superpower Within – The Responsible Influencer’ with Ranveer Allahbadia, Niharika NM, Raj Shamani, and Madan Gowri moderated by Viraj Sheth, Co-Founder & CEO of Monk Entertainment. Notably, this forum shared the inception of their journey into content creation. It was revealed that all of them were in different fields before taking on the role of an influencer! The discussion ranged from the relativity and subjectivity of being an influencer to the future of this ‘bubble’. The panel also spoke about the advantages of being a content creator, touching upon the shortcomings of being an influencer, especially while collaborating with a brand. The cruciality of creative freedom was emphasised by the creators.   Thereafter, it was time for another set of Knowledge Seminars by Spotify, which witnessed Rujuta Diwekar, Nutrition Expert & Author in conversation with Anupriya Acharya, CEO-Publicis Groupe, South Asia. Rujuta spoke on how co-morbidities need systemic change and how organisations must create an enabling environment for the employees to exercise, eat well and take afternoon naps. She further added, “Just like the money you invest in mutual funds; start as early as possible with your fitness, and by the end of 20 years you will be much fitter.”   Subsequently, Knowledge Seminars by India Today was led by Kash Sree - Executive Creative Director / Writer, who presented the adverts that he worked on over his career that were undoubtedly avant-garde and ingenious! He said, “If you do something worthwhile for people, they will advertise for you.” Kash also stressed the importance of being data-informed and not data-driven, wherein ads and your communication need to contain relevant truths, truths in culture as well as personal truths. Through a Q&A with Rana Barua, Kash discussed the challenges of fragmented ideas and fragmented mediums and ways to counter them for the brand's benefit. While entertaining one question from the audience about cancel culture in the industry, he responded, “If you are doing something right, it will piss people off!”   Thereon, Knowledge Seminars by ABP was a star-studded affair with Madhuri Dixit, Acclaimed Bollywood Actress in conversation with Actress Tisca Chopra; their talk, insights, and experiences brought to light Madhuri’s journey through her career, her ups and downs, her future projects and much more! She motivated the audience by saying, “I came to the movies very early but started questioning my decision as it was not working for me. But I continued to do good work and Tezaab proved to be an overnight success. So to everyone, things may take time but it will take time. But always continue to do the good work.”   Later in the day, was time for India Today’s Sundowner! Correspondingly, Master Classes were held throughout Day 3 of Goafest, where Keigan Pinto, Chief Creative Officer, FCB Ulka presented a creative workshop, followed by Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India, who focused on Marketing & Creative Applications of Web 3.0. Thereafter, Ram Cobain Creative Shop, Meta hosted a creative workshop after which Prakash Jha, Indian film Producer, Actor, Director, and Screenwriter discussed the journey from films to OTT with Mayank Shekhar, Film Critic. The Master Classes ended with MasterClass on YouTube Shorts by Google.   Undoubtedly, the highlight of the night was the Abby One Show Awards by Meta, powered by Dangal TV. A total of 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation & Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young ABBY, 2 Red ABBYs, 11 Integrated ABBYs and 3 Green awards ABBYs were handed out to deserving winners.  Speaking about Goafest 2022, Anupriya Acharya, President - Advertising Agencies Association of India (AAAI) said, “Goafest 2022 had an electrifying start by celebrating the superpower within. It has grown to become the magnum opus event for the industry. With meaningful sessions and evenings filled with entertainment and fun, the last 3 days of the festival and the ABBYs, truly celebrated excellence and creativity, making Goafest a unique and enthralling experience. I would like to thank everyone who has contributed towards making Goafest 2022 a huge success with their encouragement and moral support. I’d also like to congratulate all the participants and winners in making the ABBYs’ an eventful evening at all three days.” On awarding the ABBYs at Goafest 2022, Partha Sinha, President - The Advertising Club said, “Goafest has once again proven itself to be an extravaganza that brings together the entire media and creative fraternity. Reinvigorating Goafest after a break of two years was a challenge that we successfully sailed through. After months of dedication and relentless work by the AAAI and The Advertising Club teams, bringing international jury and the enthusiasm witnessed from all has resulted into yet another marvellous festival this year. Our collaboration with The One Show this year proved to be a game changing proposition, making the ABBYs’ even more aspirational. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards more globally recognised.” Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee said, “After two difficult years, Goafest 2022 came together to celebrate the true essence of happiness and cheer amongst the industry. Over the last three days, not only did we witness some of the best speakers deliver insightful and encouraging talks, we also witnessed stories of empowerment and futuristic innovation. We also saw some of the brilliant creative minds engage and interact with each other, reiterating the true spirit of the festival. I’d like to congratulate each and every one for their incredible win.” Speaking about the Abbys Awards, Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club said, “As we come to the conclusion of Day 3 and of Goafest 2022, I would like to take this opportunity to thank all the speakers and delegates for taking out time in to make the conference and the awards a great success. This year, we have witnessed an overwhelming response in terms of participation but what is heartening to note is that agencies are making their presence felt, showcasing some brilliant work.”  The undying energy was wholesomely fed with dinner and fuelled by the after-hours party by Spotify with DJ Kilogram! The folks of the Advertising & Media industry sure know how to keep the momentum at an all-time high with knowledge dissemination, poignant discussions, and much merriment.    With 1500 delegates in attendance, the 3-day celebration summed up; that’s all for 2022, 2023, you’re next!  

CSR

Delhi-based Css Founder Pledges Free Food for Needy Children
May 18 2022 By Admin
           In a bid to give back to the society, a Delhi-based Web Design Company, Css Founder pledges, Free Food for Needy Children, pledges 80,000 meals for underprivileged children over the next 2 years. The brand has been on a spree for helping the underprivileged by organizing multiple programs continuously round the clock all through the year. The team sets out every weekend to spread joy and happiness to the underprivileged.  Css Founder is a website designing company, that was initially founded with the mission and vision of creating the “Website for Everyone”. It offers cost-effective websites that suit everyone’s budget irrespective of the size of the business. Since its inception, the brand is synonymous with helping the less privileged by offering tailor-made services.  The brand believes that every organization has a social responsibility and every company should invest in social work. Together, collectively, we can certainly bring a change in society by investing a mere 5-10% of the Marketing Budget towards the noble cause of helping the people. This will also help others and will encourage them as well to impart the change. By coming together, we can make a noticeable difference in our society.  The brand has been advocating how in order to progress as humanity, we all have to make our own little contributions. No contribution is small and even a single meal to a needy person is a step ahead. We should all aim to ensure that not a single person in India should sleep with an empty stomach. Css Founder has been a companion to the needy people not just during this time of Corona crisis but during every adversity that the poor people face every day. Imaran and his team have been distributing blankets and rations during the winter season who are forced to sleep on the road.   Speaking on the development, Imaran Khan, Founder and Director, CSS Founder, quoted, “If we all come together and take the responsibility of providing food for needy children, then with our efforts, there will be a time when no child of our country will sleep hungry.” Besides helping the needy, the brand has been championing the cause through its CSR initiative of “Free Food for Needy Children” since 2016 and has been working tirelessly ever since.  CSS Founder has a promising portfolio of clients and prides itself as one of the most acclaimed website design companies globally. Countless organizations have benefitted by partnering with CSS Founder for their technology needs. The brand has a global presence around the world with clients from all across the world; Dubai, Stockholm, Sharjah, Abu Dhabi, Jeddah, Riyadh, Columbia, Chicago, Norway, Toronto, Denver, Boise, Atlanta, and Tokyo, etc. 
Mankind Pharma donates 3 Lakhs to Padma Shri Mohammad Sharif Chacha
May 13 2022 By Admin
          Mankind Pharma always believes in serving people, and acknowledging the efforts of those who have supported the society. The company’s ethos is about appreciating the change-makers and real heroes of society. This time the brand has donated Rs. 3 Lakh to Mohammad Sharif, who performed the last rites of more than 25,000 unclaimed bodies over three decades.   Mhammad Sharif who is popularly known as Sharif Chacha belongs to the Faizabad district of Uttar Pradesh. Sharif Chacha lost his son 27 years ago and got to know about it a month later. Ever since, Sharif Chacha has taken it on himself to cremate unclaimed bodies. For such humanitarian efforts to serve society, Sharif Chacha has been felicitated as Padma Shri by the President of India. Mankind Pharma salutes his spirit of humanity and thereby facilitates him with a small amount of token money. Being a responsible organization, Mankind Pharma with time-to-time has come forward to support such people. The organization believes in giving back to society through its CSR activities and thereby lending a helping hand to the ones in need.   Talking about the initiative, Mr. Rajeev Juneja, Managing Director and Vice-Chairman of Mankind Pharma, said, “In the last two years, not just India but the entire world has gone through a difficult time. People have lost their loved ones, and during those tough times, everyone has realized how unpredictable life can be. As we always believe in the philosophy of acknowledging the efforts of these heroes, I feel Sharif Chacha is a true hero. The initiative taken by him is commendable and for his bravery, we would like to reward him. This is a small initiative by Mankind Pharma to ease down his situation in any way . We are amazed by the sense of responsibility he has shown for society.  Mankind Pharma, India’s homegrown pharmaceutical company which is amongst the top 4 leading pharmaceutical companies, has been instrumental in recognizing the real heroes of our society. The company is known for not just making profit but doing CSR activities by lending a helping hand to the ones in need.
Riello Power India Pvt Ltd, which has under its Corporate Social Responsibility transformed the lives of Girl Students
May 13 2022 By Admin
          Riello Power India Pvt Ltd,  in association with Khushii, an NGO established by former cricketer, Kapil Dev distributed dignity kits to girl students in Govt. Girls Sr. Secondary School, Bhim Nagar and helped in the improvement of infrastructure with an aim to improve the lives of the girls residing in nearby areas and directly impacted more than 1000 girl students, thus increasing their interest in continuing their education. The event organized well before the International Menstrual Hygiene Day on 28 May 2022, was attended by Mr Fabio Passuello, Chairman & Director; Mr Oscar Tempera, Director; Mr Anil Munjal, Director and CEO, and Mr Chittaranjan Chakara, Director & CFO, from Riello Power India Pvt Ltd. Mr Fabio Passuello, Chairman & Director, Riello Power India Pvt. Ltd. stressed the importance of sound infrastructure and cleanliness. He said, "To contribute to changing social scenario we under our Corporate Social Responsibility, distributed the Dignity Kits to girl students and helped in developing the infrastructure of the school, so that these girls may continue their studies without any interruption." Mr Anil Munjal, Director & CEO, Riello Power India Pvt Ltd talked about the importance of computer education and assured his full cooperation with the school.  He said, "Computer education is a must to empower the future of girls. We encourage the girls to study with dedication and try to give the solution to basic problems they face at their school. We, therefore, have given our small contribution to Govt. Girls Sr. Secondary School, Bhim Nagar. We hope that this little effort will transform the lives of the girls living in nearby areas and encourage them to keep their studies on.  
CNH Industrial India honoured at Global CSR Excellence and Leadership Awards
Apr 18 2022 By Admin
          CNH Industrial,  has received top honours at the 11th Edition of the Global CSR Excellence and Leadership Awards under the Best Environment Friendly Project category for its “Prevention of Crop Stubble Burning/Straw Management” CSR Project in India.   The prestigious award was presented by S. K. DUTT, Senior Advisor, UN's UNCTAD - Empretec India and Managing Director - First Equals Global with a jury of experienced professionals from different backgrounds such as journalism, Human Resources and Corporate Social Responsibility. “We are delighted to receive this honour and are thankful to our partners for their immense support throughout this project. CNH Industrial has always worked towards providing accessible solutions for numerous issues tied to agriculture. Through this project, we are addressing the national concern related to stubble burning which is hazardous for both people and the earth. With our global agriculture brand New Holland Agriculture, a leader in crop residue management, CNH Industrial is able to provide a relevant solution to farmers and contribute towards the protection of natural resources and the environment,” said Raunak Varma, Country Manager, CNH Industrial India and SAARC (South Asian Association of Regional Cooperation).   First instated in 2017 at Kallar Majri, Patiala, the project is currently in its fifth year of operations, having extended to Fatehabad and Panipat in Haryana as well as eight locations covering the states of Maharashtra, Chhattisgarh, Uttarakhand, Madhya Pradesh, Bihar and Uttar Pradesh. In collaboration with India’s department of Agriculture and different State Governments, Krishi Vigyan Kendras & ICAR - IARI, CNH Industrial India has donated advanced solutions including New Holland Gyro Rakes and Balers to support farmers to run the project that aligns with the Government’s initiatives to create awareness and prevent further environmental hazards.   The Global CSR Excellence and Leadership Award recognises remarkable achievements in economic, environmental, and social dimensions by acknowledging and honouring organisations for superior performance in different categories of Corporate Social Responsibility. CNH Industrial India serves the country through its Case IH, New Holland Agriculture and CASE Construction Equipment brands, delivering on the promise of globally engineered excellence, ‘Made in India’ for over 30 years. They are supported by a dedicated financial arm, CNH Industrial Capital India, which was launched in 2018.  

OTT

Mankind Pharma launches Docflix an OTT platform for Doctors
May 18 2022 By Admin
             Mankind Pharma, has announced the launch of Docflix – an OTT platform only for Doctors. The platform will have 20 different shows on varied subjects, a few shows include Science simplified, Legend inside the white coat, Stitch in time, Cardio Unflip, Digital for doctors, Medico-legal Cases in India, Vantage point and much more. Leading expert doctors in the Cardiovascular space have already partnered with Mankind to build reliable and authentic content that helps Doctors in taking clinical decisions faster and thereby aid in reducing the cardiovascular mortality rate in the country (Cardiovascular diseases (CVDs) have now become the leading cause of mortality in India. There are several platforms for Doctors to deliver routine content, however, with changing times content delivery formats have become redundant and repetitive. Also, doctors have limited time in our country considering the large gap of doctor to patient ratio. Considering this Mankind pharma is taking conscious steps to deliver engaging scientific content created by doctors specialised in their fields, in short, video formats. Along with building scientific content through the expert team of doctors, Mankind pharma has also hired the National Institute of Design pass-outs team to ensure the best representation of data and figures, directors and scriptwriters who can weave science into a story to deliver the message in fun and engaging way. On the technology, side team is building an AI-enabled personalized interface to deliver individual experiences on the platform. Technological innovations are aimed to deliver convenience to consume content.   Announcing the launch, Dr Sanjay Koul, Senior President India Business, Mankind Pharma said, “We are happy to announce our launch in the Digital HCP engagement space with Docflix. It is a new age OTT platform with a wide range of scientific content tailored to various practice needs of Doctors. Design, Story and Convenience are 3 strong pillars of the platform that will deliver unique, authentic and reliable scientific content.    Mr Atish Majumdar, President of India Specialty Business, Mankind Pharma said, “One of the greatest disruptions that the pandemic has caused is the way we, as humans, have perceived Learning. Docflix is but a manifestation of Mankind’s understanding of the new definition of learning and is meant to be a platform that will not only present the best of medical science but also delve into the art behind the science. With Docflix, we at Mankind, envision a New Age Global Knowledge Platform that will be a humble partner in the learning journey of all our Doctors. The platform is launched by the newly set up Digital team at Mankind under the guidance of Mr Rinkesh Shah, Head - Digital.  The new team brings in a plethora of experience in the HCP engagement space and has overseen the growth of the Doctor platforms space in India and Asia in the last decade. The team is uniquely equipped to deliver on the promise.”    Mr Rinkesh Shah said, “It’s important that scientific content is simplified and made interesting for Doctors to consume in a short time. The need for continuous education for Doctors is very high and thus we at Mankind are committed to making this journey of Doctors convenient and engaging. We aim to offer an uncompromised world-class quality experience with reliable scientific content from Indian and Global experts and a platform enabled with the latest technology in the OTT space.” With the launch of Docflix, the company is committed to bringing world-class content and technology to Indian Doctors under the parent umbrella of Mankind pharma. The new vertical will add to the commitment of the company to “serving life” and ensure to put knowledge first for Indian doctors.  To learn more about the Mankind Pharma - visit www.mankindpharma.com 
Join Millions of Indians on Voot in cheering Team India chase a historic win at The Thomas Cup Finals
May 16 2022 By Admin
          An emotional and proud feeling took over the country as joyful Indian supporters cheered for their entry into the final of the Thomas Cup! Team India was trailing by a match following which Kidambi Srikanth came to the rescue as he levelled the tie. World number 8 doubles pair of Satwiksairaj Rankireddy and Chirag Shetty gave India the lead post which Denmark won the 2nd doubles match taking the clash to the final match!  HS Prannoy emerged as the hero of the thrilling fixture as he overcame an early ankle injury to win the decisive fifth match against world number 13 Rasmus Gemke and led the nation into the first-ever final! In an unprecedented move, Voot will allow FREE streaming of the finals of the Thomas Cup where India plays for the first time (taking on Indonesia). It’s a refreshing and welcome move by an organization. Facing off against 14-time champions, Indonesia, India, a first-time finalist, will look to write her name in the annals of history! Witness the action LIVE on 15th May 2022 at 11:30am only on Voot and Sports18. This is one of the most historic moments in Indian sport. India has never gone beyond the semi-finals of this prestigious global badminton championship, last reaching there in 1979! The Thomas Cup is considered the biggest honour in the world of badminton since participation is at a Team level and not as an individual. Ecstatic about India reaching its first-ever Thomas & Uber Cup Final, badminton player HS Prannoy said, “This is a very big win for us. Denmark always has its strength with singles and they have three players who are in the top 15 of the world ranking. I think it is always tough to beat a team like Denmark, the way they have pulled off matches in this tournament has been incredible! Srikanth played extraordinarily well! The support from the entire squad was really good, I think that give me a lot of energy. In my mind, I always thought that I shouldn’t ever give up and see what I can do. I was praying that the pain didn’t aggravate. It started to reduce towards the end of the second game and probably by the third game I was feeling much better on the court. I hope it is nothing serious.” The new generation of Indian players including Lakshya Sen, Kidambi Srikanth, HS Prannoy and Satwiksairaj Rankireddy & Chirag Shetty have begun an emergence of love for Badminton with their recent triumph at the tournament being looked upon by fans across the nation. India started the tournament off in great style as they hammered both Germany and Canada 5-0 respectively. They beat Malaysia in the quarterfinals in an edge of the seat thriller and won 3-2 to reach the semi-finals. The exhilarating semi-finals saw India seal the tie in the final match as they emerged victorious by 3-2 to claim one hand on the trophy. Team India now faces 14-time champions and favourites of the tournament, Indonesia! Here’s calling out to all the Indians to come out in support of our Badminton team as they look to achieve a new milestone! ~Cheer India on at the final of the Thomas Cup, LIVE on 15th May 2022 at 11:30am on Voot & Sports18 streaming both in English & Hindi~   
Supertails and Amazon Prime Video comes together to promote the Tamil film Oh My Dog!
May 03 2022 By Admin
      Supertails, a digital petcare platform has partnered with Amazon Prime for the OTT launch of the Tamil film Oh My Dog, starring Arun Vijay and his son Arnav Vijay. The brand, which  caters to the pet care needs of young people in the country, provides trustworthy one-stop solutions for pet food and supplies and trustworthy online vet consultation and dog training.   The video shows a glimpse of the film, which celebrates  the bonding between Arnav and his dog named ‘Simba’, a pet and a child who find their way through an adventure together. As a brand that understands the bond within a pet family, Supertails finds itself as the petcare partner that facilitates the love and care a pet parent provides for their pet. The brand takes this message a step further by organizing pet adoption drives across Chennai, Bangalore, Madurai, and Coimbatore.    As part of the film promotion campaign, the brand has roped in 25 influencers on Instagram, who are mainly pet parents. The campaign has received a good response on social media, clocking more than 500,000 views on YouTube, while clocking 71,000 impressions on Instagram.   Being highly enthusiastic on the occasion, Varun Sadana, Co-Founder of Supertails said, “We are super excited  to collaborate with Amazon Prime to promote the beautiful bond between a pet and a child. The movie, Oh My Dog! shows the essence of what it is to be a pet parent in a story of friendship, loyalty and unconditional love. As a brand, and more importantly as a pet parent myself, I think this film is important to celebrate stories of the bond. We have gone all out to promote the film  with pet adoption drives that include medical check-ups, behavior evaluation, vaccination, a starter kit for new pet parents”   Supertails is a digital pet care start-up, with a one stop solution for pet food and supplies in a platform that also provides trustworthy veterinary care and online dog behavior training. The start-up stands for holistic pet care and of nurturing healthy pet families for young people. Know more about Supertails at supertails.com.    Links to the co-branded video:    Youtube Link: https://www.youtube.com/watch?v=QIyh837jIVg  Instagram Link -https://www.instagram.com/tv/CcXZUsMlE4q/?utm_source=ig_web_copy_link    Links to Instagram post by influencers -  https://www.instagram.com/tv/CcjzCAnAdnT/?igshid=YmMyMTA2M2Y= https://www.instagram.com/tv/CckDUFwIO_U/ https://www.instagram.com/tv/Ccj_Qz_pps_/?igshid=YmMyMTA2M2Y=   Link to the event video:  https://fromsmash.com/GTGe4.10Ry-dt
Gangubai Kathiawadi on Netflix: How India’s most famous Mafia Queen came home in style!
Apr 28 2022 By Admin
        If you have been in Bandra recently, chances are you have witnessed a striking mural of Alia Bhatt as Gangubai Kathiawadi. And if you have been on social media at all, you have probably already seen Netflix India’s video on how it came to life. https://www.instagram.com/reel/CczawVUAJOn/?utm_source=ig_web_copy_link  White Rivers Media, a Mumbai-based independent digital marketing agency, introduced Gangubai to Indian OTT screens, beginning the journey with a teaser to kick off the release week. https://www.instagram.com/p/CcjuQoMqOEI/?utm_source=ig_web_copy_link Two more countdown teasers sustained the anticipation for Alia Bhatt’s latest big-screen venture, keeping viewers on the hook, before a “Watch Now” announcement finally confirmed that Gangubai Kathiawadi is available on all personal screens! https://www.instagram.com/reel/Cco94IXIhYz/?utm_source=ig_web_copy_link But the celebration of Mumbai’s Mafia Queen didn’t end there! Gangubai took to the streets of her beloved city in the form of a “transition mural”, her visage adorning the suburb of Bandra in proportions as epic as the story of her life.  Clearly, the Gangubai fever is yet to run its course, and for now we can only speculate what else Netflix India and White Rivers Media are brewing. All we know for sure is that it will be worth witnessing!