Nov 20 2020
The COVID-19 pandemic has pushed television viewership to record levels. With social distancing and work-from-home being the new normal, families have found themselves with a lot more together time, be it having their food to watching their favourite movies or shows together. Today, television has taken a centre stage at homes for family bonding and entertainment as family viewing has come back alive and drastically increased in comparison to individual viewing on separate screens.
World Television Day that is celebrated on 21st November brings the spotlight back on this medium with its unparalleled reach to consumers and its uniqueness as a medium. Now more than ever, Television is at its best possible form and presents a great opportunity for brands to offer its viewers something that is unique and appealing to all.
Shemaroo Entertainment is leading the way, keeping the entertainment quotient high. Even during the lockdown, the brand kept the enthusiasm and engagement alive by hosting an array of fun contests for their viewers who won various exciting prizes such as Honda Activa bikes and Kenstar appliances. The brand had also celebrated another jewel in the crown with an exciting contest that gave a chance to all the viewers to win 48 gold coins throughout the contest period for the show Devon Ke Dev Mahadev. With all the contests combined, Shemaroo TV received almost 17 lakh responses, with close to 3 lakh unique participants.
In addition to the contests and to have a maximum mass reach, Shemaroo also partnered with some of the most popular new age brands such as Facebook, Voot, Vodafone, Chingari, etc. Among many other industry firsts done by Shemaroo, Facebook Simulcast was the first ever in the content space to be done by any broadcaster in the industry.
Shemaroo has made its mark on the FTA space, building on the momentum of its young and fresh B2C brand. Shemaroo Entertainment continues to redefine itself to respond to the disruptive consumer environment by achieving the following new milestones:
4Psnews.com is a unique trade media platform that covers the entire marketing landscape across India. It envisions to become an amalgam of knowledge for the entire marketing fraternity.