Takeda India, part of the Takeda Pharmaceutical Company Limited launched the 'XPERT EASE' application. The application is developed for the exclusive use of healthcare professionals to address awareness-related challenges and enable an efficient digital ecosystem for disease updates and dose calculation for improved management of patients with rare lysosomal storage disorders.     Doctors' screening, diagnosis, and treatment of genetic diseases have often been identified as challenging, including advising the dosage of medicines specific to patients' individual needs. The XPERT EASE is designed to keep in mind such challenges while managing lysosomal storage disorders.     On the occasion of the launch, Dr. Sandeep Arora, Medical Affairs Head- Takeda India, said, "At Takeda, we are keen to enable faster diagnosis and access of patients to our medicines and innovative therapies. The XPERT EASE application enables healthcare professionals to raise suspicion index, leading to early diagnosis and better disease management. As we move forward in our commitment to patients and HCPs, we seek to drive collaborations across the country in ensuring that patients benefit from our pioneering efforts."     XPERT EASE safeguards dosage accuracy and reduces the incidence of error, thereby helping physicians develop personalized dosing regimens tailored to their patients' specific needs diagnosed with Lysosomal Storage Disorders. Healthcare professionals can access the applications through the Apple App Store and Google Play Store.  

    Club Mahindra, Mahindra Holidays and Resorts India Limited’s flagship brand, has recently launched a new 360* campaign - We Cover India, You Discover India. The campaign is uniquely designed to encourage people to discover the hidden beauties of Incredible India – from mountains, wildlife to beaches, it has something to offer to every traveler. With resorts across mountains, deserts, beaches and back waters, Club Mahindra is present across India. The campaign focuses on sharing the amazing experiences that are available in India and how one does not need to travel abroad for it.   Owning to the pandemic, there have been various restrictions imposed on travel across countries. With International flights still restricted, domestic leisure travel, particularly to drivable destinations, continues to be in demand. With 60+ resorts at various destinations across India, Club Mahindra offers over 2000 unique holiday experiences that enables oneself to experience India in its entirety.   Commenting on the campaign, Mr. Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited, said, “With the launch of this campaign, we aim to inspire people to experience the unmatched offerings that India has to offer to travelers. Club Mahindra’s unique proposition, allows the traveler with an opportunity to discover India like never before. At Club Mahindra, our focus is to redefine the holiday experiences of our guests. Being present across 60+ resorts at various destinations along with 2000+ unique experiences, we want people to explore India through Club Mahindra”.   The campaign is crafted and launched on multimedia across TV, print and digital to remind people about the exquisite experiences that are available in the country.      

  For over 85 years, Levi’s has been obsessed with making the perfect pair of jeans for women. The brand that invented the original blue jeans in 1873, the iconic 501® and the first-ever blue jeans for women in 1934 has constantly revolutionized women’s fashion and continues its journey. Today, the brand is as relevant as ever across the world, constantly asserting its authority on style by introducing new range fashion fits. With the keen objective to attract the next generation of women consumers with relevant fashion-forward offerings, Levi’s® is taking the next step in its journey. In line with this purpose and increasing their focus on women, Levi’s® launches its new brand campaign centered around the message – ‘When you take a step, we all move’. The campaign featuring Deepika Padukone, celebrates the spirit of women and their collective journey of inspiring and championing each other through authentic self-expression.   Brought alive through the power of music, the TVC is set to the tunes of the timeless classic ‘Auva Auva Koi Yahan Nache’. As part of the visual montage, the film features brand ambassador Deepika Padukone alongside diverse women from everyday walks-of-life dreaming, believing, and taking the step with confidence to live their next big thing. As each woman finds confidence and comfort in expressing their fearless pursuits, it inspires people around her to join in and move with her.   The TVC is cinematically designed to highlight this spread of energy as the bond that unites the sisterhood and inspires a cultural movement. This represents a manifestation of the core campaign message - ‘When you take a step, we all move’.   Commenting on the launch of the new campaign, Saikot Das, Marketing Director – South Asia, Middle East & North Africa at Levi Strauss & Co, said ‘‘The campaign is an ode to the collective movement of women who are moving ahead with strength and shaping a massive cultural change. It’s great to have Deepika as part of the campaign as she embodies what it means to inspire generations to fearlessly chase their dreams and pursuits – a perfect fit to our campaign message ‘When you take a step, we all move’. Through our campaign, we believe we’ll be able to establish a strong connect with our consumers, influence and accelerate the women’s business, further strengthening our leadership in the market.’’   For years, Levi’s® has been empowering women worldwide through unique programs such as HERproject and platforms such as I Shape My World, thereby strengthening communities and investing in generations to come.  An active contributor to dialogue around inclusivity, Levi’s distinct campaigns like Circles and its local #ProudtoBeMore campaign sparked conversations around empowerment and formed closer connects with inspired consumers.                               Apart from the main film, the TVC will also be curated into multiple renditions to run across media platforms. The campaign will be nationally rolled out using a creative mix of marketing mediums including print, broadcast, and digital.   Having invented the first-ever blue jean for women in 1934, Levi’s® obsession in its pursuit of making the perfect pair of jeans has revolutionized women’s fashion forever. Today, through Deepika’s partnership and a new range of fashion-forward offering in line with the brand DNA of quality and comfort, Levi’s® is taking the next step in its journey to strengthening its denim leadership by appealing to a younger consumer base.   Link to the campaign video:  https://youtu.be/zg9IIbwsreM

India-headquartered Ola, one of the world’s leading mobility companies, has commenced construction of the world’s largest two-wheeler mega-factory on its 500-acre site.   The company announced a Rs 2400 crore MoU with the Tamil Nadu government in December 2020 and rapidly completed land acquisition in January this year. The company is racing ahead to operationalise its factory in the next few months. An estimated more than 10 million man-hours have been planned to bring the factory up in record time, with the first phase becoming operational in the coming months.   Through this entire process, Ola is maintaining its strong focus on sustainability. The company has ensured the conservation of the green belt in the area by preserving and transplanting the trees on site. Ola plans to have a large forest area within the site and reuse the excavated soil and rocks within the factory.   Ola’s mega-factory will have an initial capacity of 2M units a year in phase 1 and will serve as the company’s global manufacturing hub for its range of electric-powered scooters and two-wheelers across India and international markets including Europe, UK, Latin America, Asia Pacific, Australia and New Zealand.   Expected to create 10,000 jobs, the factory will incorporate Industry 4.0 principles, and will be powered by Ola’s own proprietary AI Engine and tech stack that will be deeply integrated into all its systems.   The factory is also expected to be the country’s most automated, with about 5,000 robots and automated guided vehicles in use once it is operational to its full capacity. The company has already brought on board global partners and suppliers as it works towards getting its factory, billed to be the world’s largest scooter factory, operational in the coming months.   Ola is close to launching the first in its range of electric scooters in the coming months. The scooter is expected to have great design, removable battery, high performance and range as well as a host of industry first technology features. The scooter has already won several prestigious design and innovation awards including the IHS Markit Innovation award at CES and the German Design Award.   Video /photo caption: Watch how India-headquartered Ola is racing ahead to build the world’s largest two-wheeler factory on a 500-acre site. Ola’s mega-factory for two-wheelers is being built at record-breaking speed in Tamil Nadu, India, with an estimated more than 10 million man-hours. The company plans to operationalise its Phase 1 in the coming months and roll out the Ola electric scooter soon.   YouTube link: https://www.youtube.com/watch?v=6sQWQ2Zzk-c&feature=youtu.be

   Takeda India, part of the Takeda Pharmaceutical Company Limited launched the 'XPERT EASE' application. The application is developed for the exclusive use of healthcare professionals to address awareness-related challenges and enable an efficient digital ecosystem for disease updates and dose calculation for improved management of patients with rare lysosomal storage disorders.     Doctors' screening, diagnosis, and treatment of genetic diseases have often been identified as challenging, including advising the dosage of medicines specific to patients' individual needs. The XPERT EASE is designed to keep in mind such challenges while managing lysosomal storage disorders.     On the occasion of the launch, Dr. Sandeep Arora, Medical Affairs Head- Takeda India, said, "At Takeda, we are keen to enable faster diagnosis and access of patients to our medicines and innovative therapies. The XPERT EASE application enables healthcare professionals to raise suspicion index, leading to early diagnosis and better disease management. As we move forward in our commitment to patients and HCPs, we seek to drive collaborations across the country in ensuring that patients benefit from our pioneering efforts."     XPERT EASE safeguards dosage accuracy and reduces the incidence of error, thereby helping physicians develop personalized dosing regimens tailored to their patients' specific needs diagnosed with Lysosomal Storage Disorders. Healthcare professionals can access the applications through the Apple App Store and Google Play Store.  

    Club Mahindra, Mahindra Holidays and Resorts India Limited’s flagship brand, has recently launched a new 360* campaign - We Cover India, You Discover India. The campaign is uniquely designed to encourage people to discover the hidden beauties of Incredible India – from mountains, wildlife to beaches, it has something to offer to every traveler. With resorts across mountains, deserts, beaches and back waters, Club Mahindra is present across India. The campaign focuses on sharing the amazing experiences that are available in India and how one does not need to travel abroad for it.   Owning to the pandemic, there have been various restrictions imposed on travel across countries. With International flights still restricted, domestic leisure travel, particularly to drivable destinations, continues to be in demand. With 60+ resorts at various destinations across India, Club Mahindra offers over 2000 unique holiday experiences that enables oneself to experience India in its entirety.   Commenting on the campaign, Mr. Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited, said, “With the launch of this campaign, we aim to inspire people to experience the unmatched offerings that India has to offer to travelers. Club Mahindra’s unique proposition, allows the traveler with an opportunity to discover India like never before. At Club Mahindra, our focus is to redefine the holiday experiences of our guests. Being present across 60+ resorts at various destinations along with 2000+ unique experiences, we want people to explore India through Club Mahindra”.   The campaign is crafted and launched on multimedia across TV, print and digital to remind people about the exquisite experiences that are available in the country.      

  For over 85 years, Levi’s has been obsessed with making the perfect pair of jeans for women. The brand that invented the original blue jeans in 1873, the iconic 501® and the first-ever blue jeans for women in 1934 has constantly revolutionized women’s fashion and continues its journey. Today, the brand is as relevant as ever across the world, constantly asserting its authority on style by introducing new range fashion fits. With the keen objective to attract the next generation of women consumers with relevant fashion-forward offerings, Levi’s® is taking the next step in its journey. In line with this purpose and increasing their focus on women, Levi’s® launches its new brand campaign centered around the message – ‘When you take a step, we all move’. The campaign featuring Deepika Padukone, celebrates the spirit of women and their collective journey of inspiring and championing each other through authentic self-expression.   Brought alive through the power of music, the TVC is set to the tunes of the timeless classic ‘Auva Auva Koi Yahan Nache’. As part of the visual montage, the film features brand ambassador Deepika Padukone alongside diverse women from everyday walks-of-life dreaming, believing, and taking the step with confidence to live their next big thing. As each woman finds confidence and comfort in expressing their fearless pursuits, it inspires people around her to join in and move with her.   The TVC is cinematically designed to highlight this spread of energy as the bond that unites the sisterhood and inspires a cultural movement. This represents a manifestation of the core campaign message - ‘When you take a step, we all move’.   Commenting on the launch of the new campaign, Saikot Das, Marketing Director – South Asia, Middle East & North Africa at Levi Strauss & Co, said ‘‘The campaign is an ode to the collective movement of women who are moving ahead with strength and shaping a massive cultural change. It’s great to have Deepika as part of the campaign as she embodies what it means to inspire generations to fearlessly chase their dreams and pursuits – a perfect fit to our campaign message ‘When you take a step, we all move’. Through our campaign, we believe we’ll be able to establish a strong connect with our consumers, influence and accelerate the women’s business, further strengthening our leadership in the market.’’   For years, Levi’s® has been empowering women worldwide through unique programs such as HERproject and platforms such as I Shape My World, thereby strengthening communities and investing in generations to come.  An active contributor to dialogue around inclusivity, Levi’s distinct campaigns like Circles and its local #ProudtoBeMore campaign sparked conversations around empowerment and formed closer connects with inspired consumers.                               Apart from the main film, the TVC will also be curated into multiple renditions to run across media platforms. The campaign will be nationally rolled out using a creative mix of marketing mediums including print, broadcast, and digital.   Having invented the first-ever blue jean for women in 1934, Levi’s® obsession in its pursuit of making the perfect pair of jeans has revolutionized women’s fashion forever. Today, through Deepika’s partnership and a new range of fashion-forward offering in line with the brand DNA of quality and comfort, Levi’s® is taking the next step in its journey to strengthening its denim leadership by appealing to a younger consumer base.   Link to the campaign video:  https://youtu.be/zg9IIbwsreM

India-headquartered Ola, one of the world’s leading mobility companies, has commenced construction of the world’s largest two-wheeler mega-factory on its 500-acre site.   The company announced a Rs 2400 crore MoU with the Tamil Nadu government in December 2020 and rapidly completed land acquisition in January this year. The company is racing ahead to operationalise its factory in the next few months. An estimated more than 10 million man-hours have been planned to bring the factory up in record time, with the first phase becoming operational in the coming months.   Through this entire process, Ola is maintaining its strong focus on sustainability. The company has ensured the conservation of the green belt in the area by preserving and transplanting the trees on site. Ola plans to have a large forest area within the site and reuse the excavated soil and rocks within the factory.   Ola’s mega-factory will have an initial capacity of 2M units a year in phase 1 and will serve as the company’s global manufacturing hub for its range of electric-powered scooters and two-wheelers across India and international markets including Europe, UK, Latin America, Asia Pacific, Australia and New Zealand.   Expected to create 10,000 jobs, the factory will incorporate Industry 4.0 principles, and will be powered by Ola’s own proprietary AI Engine and tech stack that will be deeply integrated into all its systems.   The factory is also expected to be the country’s most automated, with about 5,000 robots and automated guided vehicles in use once it is operational to its full capacity. The company has already brought on board global partners and suppliers as it works towards getting its factory, billed to be the world’s largest scooter factory, operational in the coming months.   Ola is close to launching the first in its range of electric scooters in the coming months. The scooter is expected to have great design, removable battery, high performance and range as well as a host of industry first technology features. The scooter has already won several prestigious design and innovation awards including the IHS Markit Innovation award at CES and the German Design Award.   Video /photo caption: Watch how India-headquartered Ola is racing ahead to build the world’s largest two-wheeler factory on a 500-acre site. Ola’s mega-factory for two-wheelers is being built at record-breaking speed in Tamil Nadu, India, with an estimated more than 10 million man-hours. The company plans to operationalise its Phase 1 in the coming months and roll out the Ola electric scooter soon.   YouTube link: https://www.youtube.com/watch?v=6sQWQ2Zzk-c&feature=youtu.be

   MX Player, has roped in product expert/ leader Sidd (Siddharth) Mantri as Senior VP - Product, who is responsible for driving a differentiated product strategy for all its brand offerings across OTT video, music, games and short form video platform, MX TakaTak. As a part of this role, he will lead product development and analytics in India, China and Singapore and will craft the product vision and roadmap for MX businesses worldwide.   With 17 years of experience globally and within India, Sidd has delivered innovation, growth and profitability for businesses across digital entertainment, consumer lifestyle, digital content protection and enterprise services & platforms. His consumer first approach sees him curate digital experiences that resonate with the needs of the discerning consumer, making him an invaluable addition to the leadership team at MX.    A University of Michigan, Ann Arbor alumni, his extensive experience includes holding key positions at Microsoft, Seattle for 12+ years and more recently at Grab, Singapore. In his stint at Microsoft, he invented the world’s first completely “zero-touch” customer experience for new enterprise owned PC deployments aka Windows Autopilot and led product development across Media Center, Live Mesh (OneDrive), XBOX, Windows Enterprise and Endpoint Manager. At Grab, he led the SuperApp and Consumer Experience divisions, responsible for transforming Grab from ridesharing into a daily-use SuperApp in South East Asia.   In his role at MX, Sidd is looking forward to breaking new ground in the digital entertainment space, delivering the best-in-class entertainment experience to consumers and contributing towards the growth and success of India’s leading entertainment platform.    MX Player caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and games while MX TakaTak is home to over 15Mn Unique content creators and 100 million Monthly Active Users.  

  Anil Nair-CEO of VMLY&R India, joins a select set of advertising professionals as part of the jury for the New York Festivals Advertising Awards 2021.   Commenting on his jury appointment, Anil Nair said, “Despite, or perhaps due to, the pandemic, we’ve seen ground-breaking advertising and marketing campaigns over the last year. I am excited to be at the front row of some of the best brand building work from different geographies and to understand how they intertwined their culture, creativity, and technology together to create enthralling work across spectrum.”       All entries into the 2021 NYF Advertising Awards competition will be judged by 400+ members of NYF’s Executive Jury and Grand Jury, a panel of prominent global creative minds, who collectively cast over 400,000+ votes to select the World’s Best Advertising. The deadline to enter the 2021 New York Festivals Advertising Awards is February 26, 2021. For more information on categories, rules and regulations or to review the 2021 entry guide visit: https://www.nyfadvertising.com/Competition/Rules. To enter this year’s competition, visit: https://www.nyfadvertising.com/.   About New York Festivals: New York Festivals® Celebrating the World’s Best Work since 1957 Advertising Awards AME Awards ® Bowery Awards Midas Awards ® Radio Awards TV & Film Awards Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.    

    Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, today announced the appointment of Devinder Sharma as Httpool Indonesia Partner Director for Twitter. He will report to Siddharth Correya, Managing Director, Httpool Indonesia. Httpool is Twitter's Authorised Sales Partner in Indonesia, where it exclusively represents also a reseller partner for Dailymotion, Accuweather, and Lifesight.   “As we prepare to exponentially scale the Httpool Indonesia business, from the strong foundation we have laid over the past 3 years, one of our key areas of focus has been securing the right talent. Devinder comes with a wide-ranging and in-depth experience of proven success across geographies, including Indonesia. His hands-on approach and wealth of experience will allow us to continue delivering demonstrable value to our partners both on the platform and demand side. We are looking forward to the next stage of our journey together with Devinder,” said Siddharth Correya, Managing Director, Httpool Indonesia.   On the appointment, Devinder said, "I am super thrilled and excited to be a part of this journey at Httpool. Indonesia is the fastest-growing market with lots of unique challenges, and I am confident that Httpool's multi-platform solutions are the best fit to fulfill the advertiser's requirements. Twitter has seen phenomenal growth over the past few years, and I am glad to have the opportunity to ride the wave. Looking forward to more learning and implementing the experience I have gained so far."   Devinder has more than 18 years of digital sales and business development experience with brand solutions as the core. Before joining Httpool, he was heading the Business Development of India and Indonesia with MediaDonuts.  

    Sahiba Sachdev joins Interactive Avenues as Associate Vice President. Sahiba, a seasoned executive with over 11 years of experience, ranging from consulting/strategy, content & e-commerce. She has also co-authored several reports with Kantar Millward Brown and Mobile Marketing Association India. In her new role as the Media Head of North & East, Sahiba will be responsible for driving the entire media practice for the region. “The Digital Ecosystem has been put on a very fast acceleration post COVID, and more brands are in the process of digital transformation than ever before. Sachdev is a seasoned digital professional and her multi-faceted experience is going to add immense value to our Paid Media craft in the North & East regions. I am delighted to have her on-board and wish her success”, said, Harish Iyer, Executive Vice President, Interactive Avenues – A Reprise Network Company. Talking about her new role, Sahiba Sachdev, Media Head – North & East, Interactive Avenues, said, “What attracted me to Interactive Avenues was their philosophy of integrating all the digital brigades to narrate a holistic business story for its clients. I am looking forward to working with a great team and an exciting roaster of cross-category clients; continue building the already strong media prowess; drive a data-driven philosophy; and also learn new things during my journey.” Sachdev comes with a bachelor’s degree in journalism from Dublin University and a dual Masters in Advertising/PR &English Literature. At her last stint with PHD Media (Omnicom Group), she led, key businesses like VIVO & Royal Enfield. She has worked with brands like Vivo India, Google, Royal Enfield, Airtel, Perfetti Van Melle, Pepsi to name a few.

     Premium global streaming platform STARZ, which launched its Lionsgate Play direct-to-consumer OTT app to a strong response in India last year, is partnering with Lionsgate Television (LGTV) on its first Indian original series, a remake of LGTV’s critically-acclaimed, Golden Globe-nominated hit series CASUAL. CASUAL will kick off Lionsgate Play’s first original slate of dramas, comedies, crime and action series for the Indian and South Asian market, building on its success with acclaimed award-winning series such as NORMAL PEOPLE (nominated for two Golden Globe), THE GOES WRONG SHOW and the hit series LOVE LIFE.  The remake of CASUAL will offer great drama with bold character explorations that have already become a trademark of Lionsgate Play’s content offering for Asian subscribers. “Lionsgate Play continues to gain momentum in India, proving to be a strong driver of Starz’s international growth,” said Starz President and CEO Jeffrey Hirsch. “Partnering with Lionsgate Television to kick off our first original series tailored for the Indian and South Asian market is the next step in curating our offering for our subscriber base who resonates with our bold, unique and defining series that make up our ‘Best of Global SVOD’ content strategy.” Since Starz began its international rollout in 2018, the STARZPLAY global subscription platform has achieved unparalleled growth worldwide and is now available in 56 countries (including its STARZPLAY Arabia joint venture). “The launch of Lionsgate Play’s first slate of original series in India is the next logical step in the continued rapid growth of the platform,” said Lionsgate Television Group Chairman Kevin Beggs.  “Our ability to kick off the Lionsgate Play original slate with the remake of a great intellectual property like Casual, with a renowned director and world-class stars, shows what we can achieve through the continued collaboration of our STARZ, Lionsgate Television and Lionsgate India businesses.” “Lionsgate is committed to bring the best and most exciting premium content to India and other South Asian countries,” said Rohit Jain, Managing Director South Asia and Networks - Emerging Markets Asia. “We’re excited to launch our first line-up of original series with a great slate of accomplished writers, directors and actors as we continue to broaden and diversify our strong and exceptionally well curated content offering.” The series will be directed by Kunal Kohli, the award winning Bollywood film director known for films such as Hum Tum and Fanaa, and it will star Lara Dutta and Prateik Babbar.  A talent powerhouse and former Miss Universe, Lara has won several film accolades and starred in hit films including Housefull and Don 2, among others.  The role of her brother will be played by Prateik Babbar, known for his versatile acting talent in Jaane Tu Ya Jaane Na, Mumbai Diaries and numerous other films and premium series. Building on its reputation for being a disruptive force in the market, Lionsgate Play is committed to innovation in its content, technology, pricing, and accessibility by making premium Hollywood content available in multiple Indian languages. In India, the app is available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon firestick.  

  Having a stellar month with multiple shows and movies exclusively releasing on the platform, Lionsgate Play has now announced the release, of the much-awaited movie Antebellum on 19th February 2021. Starring Janelle Monroe, the movie is a psychological thriller that will leave you reasoning. Direct to digital, making it the biggest premiere of the month for Lionsgate Play in India. Directed by the writer-director duo, Gerard Bush and Christopher Renz. Switching between two different era Janelle Monae plays the lead role as Eden, a slave in the southern plantation in Louisiana and Veronica Henley, a renowned sociologist in present times. The movie follows Veronica as she commences her book tour finding it difficult to leave her husband and daughter behind. The story weaves between the past and present, so is Veronica’s experience a thrilling betwixt nightmare and reality. As strange events starts happening, she must uncover this mind-bending mystery before it’s too late. Antebellum is a sure shot bone-chilling experience.   So if you’re hanging out with friends this weekend and you struggle to select a movie, we’d suggest Antebellum be the one you watch! Exclusively streaming on Lionsgate Play.   Download Lionsgate Play on Google Play Store, Apple app store and Amazon Firestick.  

    ALTBalaji and ZEE5's latest youth drama Crashh is now number 2 on IMDB's most anticipated shows list. Launched on Valentine's Day, which also happens to be a Sunday. The series has been making headlines everywhere long before the launch was on the horizon. The series comes at the perfect time of the year. The familiar faces in the cast that we have fallen in love with added to the series. The distinct storyline and characters are not what audiences are generally used to, making Crashh all the more impressive.   The story of Crashh is about four siblings whose lives are altered forever when they lose their parents in a road accident. They are taken into an orphanage and later separated when various families adopt them. There is also the mental trauma of all this that never really leaves. Years later, the oldest sibling, Kabir, a cop who never got adopted, goes on a search for his long-lost siblings. The story highlights the special subconscious connection they share despite being worlds apart.   The series directed by Kushal Zaveri, has Zain Imam, Rohan Mehra, Aditi Sharma, Anushka Sen, and Kunj Anand in the lead roles. They truly bring the characters to life.

    Lionsgate Play, the recently launched streaming entertainment service, announces it is now available to customers in India through Apple TV channels on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung, LG, and Sony smart TVs, Amazon Fire TV devices, and PlayStation and Xbox consoles.     Lionsgate Play launched its streaming service in December last year, offering bespoke premium Hollywood content for its Indian consumers. With a philosophy focused on featuring the best from the world, Lionsgate Play has an extensive library with highly curated and best in class content from global giants like BBC, Lionsgate, ITV, and Endeavour. Their content is edgy, thrilling, sensational and urban. Lionsgate Play also has localized their content in India in various regional languages and further will be introducing Indian originals and local language movies in the coming months. Lionsgate Play’s offering includes award-winning titles like Normal People, The Goes Wrong Show, Midway, Love Life, Manhunt, John Wick 3, Knives Out, Primal, Bombshell, and Rambo, to name a few.   Subscribers to Lionsgate Play through Apple TV channels can watch online or enjoy offline downloads of their favorite shows and movies on the Apple TV app. Through Family Sharing, up to six family members can share subscriptions to Apple TV channels using just their Apple ID and password.    Mr. Amit Dhanuka, Executive Vice President, Lionsgate, said, “Apple enjoys unprecedented consumer loyalty and their strong foothold especially amongst premium consumers will help us expand our premium service to all their users. We are proud to offer customers curated compelling and quality content on Lionsgate Play through Apple TV channels in India.”   The Apple TV app brings together all the ways to watch shows and movies into one app and is available on iPhone, iPad, Apple TV, Mac, select Samsung, LG, and Sony smart TVs, Amazon Fire TV devices, and PlayStation and Xbox consoles, and will launch on Chromecast with Google TV early this year. The Apple TV app also features Apple TV+, Apple’s video subscription service offering original shows, movies and documentaries from the world’s most creative storytellers, as well as other Apple TV channels, personalized and curated recommendations, and movies to buy or rent.    

    United We Care, an app- and web-based platform for your emotional well-being  is asking people to #MindIt when it comes to addressing mental health issues. The campaign, active on the brand’s Instagram handle, talks about how people use certain terms like depression colloquially and the need to raise awareness on the actual manifestation of mental health issues. Through quirky interviews with people about their understanding of mental health issues, United We Care brings forth the incorrect notions they have. The brand’s experts bust myths around these issues and explain the reasons and what it means for someone really undergoing them. The unique campaign addresses depression, panic attacks, and OCD, as well as aspects like past-life regression and anger management.   Speaking about this, Shumita Kakkar, Founder, United We Care, said, “About 26.4 crore people across the world have depression, mental health condition which is often used as a passing jibe by most of us. Panic attacks are often considered as a way of seeking attention and OCD is attributed to an excessive need for being clean. There is also incorrect idea around why people need to undergo a past-life regression or take anger management sessions!   Some common misconceptions that came to the fore during the campaign are as follows.     Depression happens due to office deadlines; people with this condition are looking for emotional anchors; there is no such thing as depression Panic attacks happen to senior people; there are maximum chances of panic attacks in women because they are physically weak; happens due to overthinking and depression Past-life regression is an imaginary concept; it can help us experience our childhood again; it is all about hypnotizing the other person OCD is about getting the perfect cup of coffee; could be related to introverts; the word sounds like it is something bad or dangerous; people with OCD are freaks Women need more anger management     Adding further, Shumita, said, “Given the level of ignorance around mental health issues and the stigma, we at United We Care felt it was time that we addressed this concern in a unique way. The idea was to #MindIt and educate them on these aspects better. Prolonged sadness, excessive anger, unresolved emotions, obsession with a certain habit, and panic attacks are all issues that need therapy and help. They are not to be brushed aside as temporary and need to be understood better.”   United We Care frequently undertakes campaigns to raise awareness around mental health issues, which is the first step. Their campaigns usually center around open conversations around mental health issues and removing the stigma and fear of being judged. The platform helps people get access to tools that help convert negative thoughts into positive conversations.   United We Care’s emotional health virtual assistant Stella is available to chat or talk to users 24x7. Stella can help with Basic CBT (Cognitive behavioral therapy) CAT (Cognitive analytical therapy), humanistic, interpersonal or couple therapy. She is a one-of-her-kind assistant with multiple decision trees and the ability to move negative sentiments to positive conversations.   United We Care is also set to launch a new talk called ‘Mind Over Matter’ which will showcase stories of successful people sharing their emotional highs and lows. United We Care attempts to present them as examples of resilience and fighting back and opening up, without the fear of stigma or judgement.   United We Care is a ground-breaking initiative that doesn’t focus only on the problem, but rather on the root causes and provides holistic solutions to its users. It aims to be the support system that is usually missing in the fast-paced digital world of the day. It is the first brand that is going ahead to create a sensitized and valuable support system for the help seekers.   Please find enclosed the link for your reference.    https://www.instagram.com/tv/CLJZ4-9nH65/?igshid=190ntz8v6c8b2   https://www.instagram.com/tv/CLHJDkfHJ3J/?igshid=d3ir35ncqrpq

   HCL Foundation, the corporate social responsibility arm of HCL Technologies Ltd., today announced the winners of the sixth round of the HCL Grant, a flagship program dedicated to strengthening India’s “fifth estate” of NGOs working towards nation building. The three NGOs, one each in the development areas of environment, health, and education, will each receive a grant of INR 5 crore ($685,000) for a three to five-year project. In addition, two finalists in each category will receive a one-year grant of INR 25 lakhs ($34,000), making a total grant of INR 16.5 crore. HCL Foundation, which this year celebrates a decade of building strong and robust communities, is committed to contributing to the nation’s growth curve. Under its HCL Grant program, the Foundation has so far committed a more than INR 60 crore ($8.26 Million), excluding this year’s grants. Recognized as one of the most sought-after validations amongst NGO ecosystems in India, the HCL Grant has in the past five years reached over 733,000 beneficiaries. The Grant aims to touch the lives of at least 1.72 million people in 8,598 villages in 70 districts across 18 states and two union territories of India . The winning NGOs of HCL Grant 2021 were:   Sahas (Environment) India Health Action Trust (Health) Child Rights and You (Education)   The NGOs were chosen after an 8-month review of thousands of applications by an eminent jury, monitored and audited by Grant Thornton, the governance partner of HCL Grant. The jury consisted of: Ms. Robin Abrams, Director, HCL Technologies, and Chairperson of the jury; Mr. Suresh Narayanan, Chairman and Managing Director, Nestle India Limited; Mr. B. S. Baswan, former Director, Indian Institute of Public Administration, and former Secretary, Human Resource Development ministry; Ms. Pallavi Shroff, Managing Partner,  Shardul Amarchand Mangaldas & Co. law firm; Dr. Richard Lariviere, President Emeritus, Field Museum (Chicago), and former President, University of Oregon; and Mr. Shiv Nadar, Founder of HCL, Chief Strategy Officer of HCL Technologies, and Founder and Chairman of the Shiv Nadar Foundation. “The past year was a unique year of resilience and transformation that taught us how to transcend barriers and keep going even in the face of adversity,” said Ms. Abrams. “Despite the pandemic, the robustness demonstrated by our NGO partners, experts, jury members and the entire team is commendable. The passion and zeal of our NGO partners to bring in scalable and replicable solutions have created systemic shifts across geographies, lending velocity to the sustainable development agenda. The winners and finalists of this year’s Grant also have significant stories to tell, with visible on-the-ground impact. My best wishes to these NGOs, who are addressing some of the most pressing issues in the key development categories of environment, health, and education in the most remote corners of the country.” Ms. Nidhi Pundhir, Director, HCL Foundation, said: “The year 2020 has been both special and unusual. Special, in that the Foundation is completing ten years of facilitating high-impact, sustainable socio-economic development in rural India. Unusual, in that the NGOs we support had to deal with unprecedented challenges posed by the pandemic and various natural disasters, while initiating and implementing their developmental projects. What is inspiring about these NGOs is that they are treating COVID-19 as the ‘new normal’ and are continuing with their path-breaking projects without a pause, creating a much-needed last-mile support framework.”   On the occasion of the grant awards, the HCL Foundation released “Fifth Estate – NGOs Transforming Rural India in Environment, Health and Education,” a compendium featuring the top 30 NGOs selected in the sub-jury round, as well as the previous year’s winning NGOs.

   With the use of technology at a sudden surge and innovations unfolding every minute, having access to and being familiar with digital tools has become a prerequisite for any career choice. To equip under-resourced children with the necessary skills for the future, Bharti Foundation, the philanthropic arm of Bharti Enterprises, is partnering with Ciena (NYSE: CIEN) to establish new Digital Classrooms and Advanced Technology Labs programs in Punjab and Haryana. Through its Digital Inclusion program, Ciena will provide the technology and resources to hire local trainers, to be rolled out before the April 2021 school session resumes.   For young students in rural communities to gain greater exposure to digital learning, the inaugural Digital Classrooms project will use educational technology and devices provided by Ciena to support teaching sessions at 10 primary and elementary Satya Bharti schools in Punjab and Haryana. This arrangement will help to ensure classrooms have the latest technology available so that students can build computer skills and be exposed to more immersive learning opportunities.   The Advanced Technology Labs program will give students a hands-on experience with robotics and gaming at two Satya Bharti Adarsh Senior Secondary Schools in Punjab. Ciena will provide 3D modeling kits and printers, laptops, and resources to hire trainers. This will give students preparing for college or others looking to move directly into a career in technology the ability to develop analytical, problem-solving, and decision-making skills while exercising creativity and teamwork.   Mr. Ryan Perera, Vice President and Country Head, Ciena India said, “There are many gaps in the skills and tools students in rural communities need to succeed and thrive in a digital world. Ciena’s Digital Inclusion program is committed to fostering digital inclusion and expanding opportunities for under-resourced students in our communities. Together with the Bharti Foundation, we are creating a more tech-savvy learning atmosphere to inspire students as they pursue limitless opportunities.”   Speaking on the partnership, Ms. Mamta Saikia, CEO, Bharti Foundation said, “It has been Bharti Foundation’s continuous endeavor to support holistic and quality education. We strongly believe that every student should be equipped, inspired, and empowered to pursue their passion. The Advanced Technology Labs which will be developed with Ciena’s support will give exposure of Robotics, block based programming and 3D printing. It is a need of the hour to integrate and embed courses that support science, mathematics and computer skills for students into the very curriculum. Digital Classrooms will allow teachers to use interactive, multimedia content and educational apps in our classrooms. We look forward to working with Ciena to achieve these objectives.”

    HP India and National Skill Development Corporation (NSDC) have announced a collaboration to provide scientifically designed worksheets and content to support home learning and early childhood skill development for students across India. As part of this partnership, NSDC will host content from HP’s Print Learn Center on its digital skilling platform - eSkill India and make it available for millions of potential users, free of cost. Print Learn Center (HP-PLC) is an initiative by HP which provides printable learning modules, created by education and skilling experts.   HP’s Print Learn Center content will be made available in English and seven Indian languages (Kannada, Tamil, Telugu, Bengali, Hindi, Gujarati, and Marathi). The HP-PLC content is designed to promote universal learning and will supplement regular school curriculum. It will enable the development of modern skills in like problem solving, analytical ability, computing and leadership abilities among young students. Through this collaboration, HP and NSDC aim to ensure holistic skill development for children from an early age.   Announcing the collaboration, Dr. Manish Kumar, MD & CEO, NSDC said, “Wider adoption of technology-based skill delivery will enhance learning outcome and experience of the students.  The HP-PLC content and its delivery through eSkill India platform are designed to grab the attention of young children and provide them interactive and simplified learning environment.” Speaking on the occasion, Mr. Ketan Patel – Managing Director, HP India Market said, “Following the pandemic, students across the country had to adopt e-learning as a primary mode of learning. The absence of regular teaching methods put increased pressure on parents and educators to inculcate early learning concepts. The Print Learn Center is an effort by HP to help overcome this gap, and through our collaboration with NSDC, we hope to provide this content to millions of students and educators across India and play a part developing essential skills for our country’s future generations.”   eSkill India is a digital skilling initiative from NSDC that aggregates e-learning resources through various Indian and global knowledge partnerships to enable provision of best-in-class content for the India youth. Currently, over 28,000 minutes of digital courses and content is available across various sectors in multiple languages.  The platform is aimed at providing learners with the technology and skills needed to prosper in a rapidly transforming digital world.     The HP Print Learn Center modules bring innovation into learning via structured modules that aid home learning and encourage development in areas such as physical health and motor development, language & cognitive skills, STEM skills, critical thinking, social and emotional development, sensory and perceptual development, development of creative and aesthetic appreciation, among others.    The content can be accessed via the NSDC’s eSkill India or HP’s Print Learn Center via a free subscription. Registered users will get access to 100 learning worksheets every month. The content will be available for multiple categories of learners.