Hungama Artist Aloud forays into independent content distribution and artist representation in regional languages

Jan 11 2021

 

 

 Hungama Artist Aloud, a platform that supports and promotes independent content, today forayed into independent content distribution and artist representation in regional languages. The platform has signed-up artists across Punjabi, Tamil, Marathi, Bengali, Bhojpuri and Gujarati.  These artists include Sujeet Sharad Patil (Marathi), Vishal Srivastav (Punjabi), Tushar Arjun (Bengali), Savayacrooz Gnanaprabhu (Tamil), Ashi Tiwari (Bhojpuri), Ketan Patel (Gujarati), among others. Celebrating its 11th anniversary this week, the platform also intends to initiate content creation, distribution and artist representation in other Indian languages like Telugu, Kannada, Malayalam, Assamese, Haryanvi etc.

Over the past 11 years, Hungama Artist Aloud has worked with more than 5000 artists, aiding them with content creation, distribution, representation and marketing. The platform works with international artists as well and currently represents independent content creators from countries like the United States of America, United Kingdom, UAE, Singapore, and more. Besides making their content available on its own platform, Hungama Artist Aloud also distributes independent content to all major streaming services in the country.

 

Talking about the development, Soumini Sridhara Paul, Vice President, Hungama Artist Aloud said, “Over the last 3 years, we have seen a 72% increase in consumption of independent content. This is a solid affirmation of the popularity of independent music and a clear indication that independent music can thrive as much as commercial music, if given the right platform. On our 11th anniversary, we are extremely elated to venture into regional independent content and offer talented musicians from all corners of the country a platform that will allow them to connect with audiences worldwide. We are certain that listeners too, will appreciate the unique and vast pool of independent music that exists in India, beyond Hindi and English.”

 

The new artists signed-up by Hungama Artist Aloud come from different regions of India and represent varied styles of music. Sujeet Sharad Patil, for instance, hails from Maharashtra, is a composer, singer, lyricist, and actor who has written more than 350 Marathi folk songs, composed more than 325 songs and sung more than 300 songs. Vishal Srivastav, a talented Punjabi artist from Kanpur, has been a reality show contestant and recently released his album, Jogira. Tushar Arjun, a Bengali language artist from Assam, has been a celebrated Bihu folk fusion performer and has received several felicitations. Ashi Tiwari, a well-known actor and singer in Bhojpuri films, has delivered several chartbuster tracks. Ketan Patel hails from Vadodara and is a versatile singer-composer and programmer. He is known for his folk, Sufi and popular music. Savayacrooz Gnanaprabhu, together with S. Yajeevan, created the Rowthiran band, and has been a Tamil independent artist for over 8 years. Music created by all these artists is now available on Hungama Artist Aloud and all leading streaming services.

 


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Brands

Celebrate This Republic Day with PAYBACK Partners; Redeem & Earn Points and get Cashback
Jan 25 2021 By Admin
  On the 74th Republic Day month, PAYBACK loyalty program, is running numerous offers, for its millions of members, ranging from bonus points earning to getting exciting shopping vouchers from PAYBACK VoucherWorld platform on redeeming points and special cashback.   With Apple joining PAYBACK network as affiliate or online partner, for Republic Day celebrations have got a ₹5000 cashback offer on iPhone orders over ₹44,900 and No Cost EMI for 6 months (Limited time offers with qualifying cards). Adding to it, PAYBACK members can earn Bonus 8,000 Points on purchase of iPhone 12 from Jan 21st – 28th.   In addition, PAYBACK’s online travel partner Thomas Cook India, is running a wonderful offer, where members on availing the Thomas Cook coupons on PAYBACK Coupons Platform get 5,000 Bonus Points for Domestic or International holiday bookings with Thomas Cook India till April 30th 2021.   Also, Amazon & Flipkart, the biggest online marketplaces and members of the PAYBACK partner network, are running big shopping discounts of upto 80% Off and members can earn upto 5 points per Rs 100 spent. With this, any new shopper who becomes a PAYBACK member gets a Bonus 100 Points on purchase of anything at Amazon marketplace.   PAYBACK VoucherWorld offers instant vouchers of 100+ leading brands, to be bought free by redeeming PAYBACK points. Members will additionally get access to exclusive discounts & exciting offers on vouchers from 100+ top brands on PAYBACK VoucherWorld.   Shop at Voucherworld and earn 30 points for every Rs. 1000 spent along with discounts:   Brand Vouchers Offers Till 26th January       Biba Online 12%       Café Coffee Day 10%       Chaayos 10%       Jockey 10%       Kama Ayurveda 10%       OLA 10%       PUMA 10%       The Body Shop 10%       Bata 5%                   January 2021 Offers Brand Voucher Denomination Offer Brand Offer construct frequency Amazon 5000 JioSaavn Rs 100 Flat Off on Annual Membership of INR 399 1 Per User Myntra 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Shopper's Stop 1000 Home Center Home Centre 500 Off on 5000 3 Per User Flipkart 5000 lifestyle Lifestyle 500 OFF on 2500 3 Per User Max 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Croma 1000 Home Center Home Centre 500 Off on 5000 3 Per User  
Embrace Your Desi Roots With MensXP’s Republic Day Festival
Jan 25 2021 By Admin
    With the 72nd Indian Republic Day around the corner, the country’s largest lifestyle platform, MensXP has unveiled the Republic Day Festival from January 22nd all the way until January 26th ‘21. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from home essentials, fitness essentials and more.    As a part of this retail extravaganza, MensXP will also showcase a comprehensive range of thousands of products at up to 55% off. The sheer range of gadgets, winter wear, innerwear & quirky masks, grooming products & fragrances, barware, gardening and healthy treats available during this period, along with the daily flash sales will make it the ultimate #golocal shopping experience this Republic Day. Besides MensXP’s own suite of leading fashion and beauty brands such as MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands including LetsShave, Bareek, SKO, Rare Planet, ETRG, Damensch, Cloud Nursery and a Fragrance Story among others.    Speaking at the launch of the brand’s Republic Sale, Angad Bhatia, Founder  & CEO - MensXP said, “On the occasion of the 74th Republic Day, we are upholding ‘vocal for local’ values, i.e. our collective responsibility as a society to endorse and promote locally-made and locally-sourced products. Our special Republic Day Festival would prominently showcase premium minimalistic and sustainable home-grown labels across grooming, footwear and products for their home among others that would help the new generation of Indian men elevate their everyday lives!”   MensXP Shop hosts over 250+ premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.     Check out MensXP’s Republic Day Festival now!: https://shop.mensxp.com/republic-day-sale
TalentNow Rebrands as CAYPRO with a fully API Enabled Platform
Jan 25 2021 By Admin
     A leading recruitment software company, Talentnow has announced its rebranding and transformation into CAYPRO. This transition reflects the unparalleled and fully integrated talent acquisition solution that will enable its clients around the world to hire at scale and scientifically, with the same continued support and best practices.  CAYPRO has been transformed into an API platform that now fully integrates with the company’s other offerings like COGBEE - Assessment and Video Interview platform and cFIRST –Global Background Check solution. Together with CAYPRO, COGBEE and cFIRST will provide a complete solution enabling clients to be fast, be wise and be sure of their hiring. While commenting on the same Viral Vora, Chief Executive Officer, CAYPRO, said, “CAYPRO builds-up on the experience and the expertise of working with 2000+ companies in the past decade to fuel all the recruitment industry’s technological needs. With the onset of the pandemic, technology needs and hiring processes of the recruitment sector has grown and changed significantly, and our new technology platform we will enable the industries worldwide to employ future-ready, skilled personnel that helps produce superior business outcomes.” CAYPRO, earlier known as Talentnow, offers, a SaaS-based ATS technology that brings an efficacious, unique and unparalleled recruitment domain expertise. It enables its clients from IT, ITES, BFSI, Healthcare, FMCG, Retail and more, to build future-ready winning teams. CAYPRO leverages AI-based search and parsing technology, digital workflows, integrations with client emails, popular job boards, WhatsApp, Email, Texting platforms, Mass email service providers, Google and Microsoft cloud apps, to empower recruitment teams to compete hard in the marketplace, and attract in skilled and driven employees. According to Viral Vora, Chief Executive Officer, CAYPRO, the time was right to modernize, streamline, and bring API platform, that enables clients to be ready for the future. Currently, CAYPRO, COGBEE and cFIRST serve over 2000 clients worldwide. From Fortune 500 giants to growing start-ups, several businesses across industries use this latest AI-technology solution to build robust and driven teams. Furthermore, CAYPRO is on a mission to take this platform to over 50,000 clients globally with its cutting-edge innovation and delightful client experience.  
This Republic Day, witness Indian engineering take center stage with Lava Zup and Z1
Jan 25 2021 By Admin
   Lava, a leading Indian mobile handset company, announces that its ambitious Zup program will be live from 26th January. Zup- a first of its kind phone upgrade program enables Lava Z2, Z4, Z6 and MyZ smartphone users to upgrade their RAM/internal storage within the first year of the purchase, at a minimal incremental cost. In order to upgrade their phones, the users have to simply go to Lava’s website and pre-book an appointment at their nearest service centre. On the day of the appointment, the customers can get their phones upgraded within an hour, without losing any personal data.   “With this unique program, the customers will be able to choose higher specifications by paying only an incremental charge for upgraded components. Zup will not just save customer’s money but will also ensure environmental safety and protection from e-waste. Our vast network of 800+ service centre locations along with 100 mobile service centres will ensure that customers can avail the facility within their vicinity”, said Mr. Sunil Raina, President and Business Head, Lava International.   Often consumers feel the need to upgrade the specifications of the phone as and when the usage changes, post purchase. The only option for the mobile phone customers so far was to go and buy a new phone, but with Zup, Lava is changing this trend.   World’s first designed in India smartphone, Lava Z1 will also go on sale on 26th January. Starting tomorrow, the phone can be purchased from Lava e-store and will soon be available on e-commerce websites. It is pertinent to note that Lava Z1, is designed indigenously by Indian engineers as well as manufactured in India. Priced at just Rs 4999, Lava Z1 comes with a Corning Gorilla glass 3 protection on its 5” display which gives an advantage of immersive pictures along with a sturdy and durable screen. The phone is military grade certified and has a tough and resilient build. It also comes with a 5 magnet speaker that renders loud & clear audio.   “Over the years, we have invested heavily to strengthen our research, design and manufacturing capabilities. Becoming the first company to design a smartphone in India is a result of our years of hard work and the immense talent of our engineers. We are proud to give India its first indigenous smartphone which has been specially designed to make it affordable for the large population of Feature phone users to upgrade into the digital world”, added, Mr Raina.   Lava Z1 is powered by a highly efficient MediaTek Helio A20 chipset. The 12nm chip with dual camera capability and worldwide 4G LTE Cat-6 is enabled by fast quad-core ARM Cortex-A53 CPU operating up to 1.8GHz with an IMG PowerVR GE-class GPU, plus high-speed LPDDR4 memory. Other features include HD+ (1600 x 720) resolution display, MediaTek CorePilot technology, MediaTek NeuroPilot, edge AI capabilities, high performance, incredible camera features, greater power efficiency, Dual 4G SIM Support and Rich Smart Home Connectivity. With ultra-low power sensor hub, the chipset enables sustained high-performance and significant power savings with more battery life.   Kuldeep Malik, Director Corporate Sales, MediaTek India said, “The Lava Z1 is an excellent phone in the budget segment. The device comes power-packed with many premium features that let you enjoy seamless and incredible camera, video, gaming experiences and much more. The chipset enhances user experience with its impressive combination of hardware and software capabilities from vivid visuals, rapid sensing touchscreens, premium picture quality, enhanced power efficiency and internet connectivity, powering Lava’s vision of “Design in India”.   Besides Lava Z1, Lava BeFIT, company’s first smart band, will also be available for purchase, starting tomorrow. Targeted towards wellness and fitness enthusiasts, the smart band packs in features like heart rate, body temperature & SpO2 monitor, GPS based activity tracker, auto sleep tracker to name a few. Priced at Rs 2699, the smart band will be initially available only on Lava e-store and will soon be available on e-commerce platforms.   Book your Zup appointment here- https://www.lavamobiles.com/Zup Click here to buy Lava Z1- https://www.lavamobiles.com/smartphone/z1 Click here to buy Lava BeFIT- https://www.lavamobiles.com/accessories/befit  

Digital

Celebrate This Republic Day with PAYBACK Partners; Redeem & Earn Points and get Cashback
Jan 25 2021 By Admin
  On the 74th Republic Day month, PAYBACK loyalty program, is running numerous offers, for its millions of members, ranging from bonus points earning to getting exciting shopping vouchers from PAYBACK VoucherWorld platform on redeeming points and special cashback.   With Apple joining PAYBACK network as affiliate or online partner, for Republic Day celebrations have got a ₹5000 cashback offer on iPhone orders over ₹44,900 and No Cost EMI for 6 months (Limited time offers with qualifying cards). Adding to it, PAYBACK members can earn Bonus 8,000 Points on purchase of iPhone 12 from Jan 21st – 28th.   In addition, PAYBACK’s online travel partner Thomas Cook India, is running a wonderful offer, where members on availing the Thomas Cook coupons on PAYBACK Coupons Platform get 5,000 Bonus Points for Domestic or International holiday bookings with Thomas Cook India till April 30th 2021.   Also, Amazon & Flipkart, the biggest online marketplaces and members of the PAYBACK partner network, are running big shopping discounts of upto 80% Off and members can earn upto 5 points per Rs 100 spent. With this, any new shopper who becomes a PAYBACK member gets a Bonus 100 Points on purchase of anything at Amazon marketplace.   PAYBACK VoucherWorld offers instant vouchers of 100+ leading brands, to be bought free by redeeming PAYBACK points. Members will additionally get access to exclusive discounts & exciting offers on vouchers from 100+ top brands on PAYBACK VoucherWorld.   Shop at Voucherworld and earn 30 points for every Rs. 1000 spent along with discounts:   Brand Vouchers Offers Till 26th January       Biba Online 12%       Café Coffee Day 10%       Chaayos 10%       Jockey 10%       Kama Ayurveda 10%       OLA 10%       PUMA 10%       The Body Shop 10%       Bata 5%                   January 2021 Offers Brand Voucher Denomination Offer Brand Offer construct frequency Amazon 5000 JioSaavn Rs 100 Flat Off on Annual Membership of INR 399 1 Per User Myntra 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Shopper's Stop 1000 Home Center Home Centre 500 Off on 5000 3 Per User Flipkart 5000 lifestyle Lifestyle 500 OFF on 2500 3 Per User Max 1000 Cure Fit Cure Fit 21 Days trial access to cure.fit Live 3 Per User Croma 1000 Home Center Home Centre 500 Off on 5000 3 Per User  
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards
Jan 25 2021 By Admin
  Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business. The agency’s  winning tally included 7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s. The dominant performance of the agency in categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generated Content’, are a testament to the agency’s claim of being an integrated communications partner, offering end-to-end solutions for its clients.   Commenting on the awards win, PepsiCo India spokesperson, said, “Congratulations to the team at Wunderman Thompson for a well-deserved win. As a brand, it's a humbling experience to be recognized, given it's a testimony of consumers enjoying and resonating with our work. Wunderman Thompson has been a valuable partner in delivering culturally relevant campaigns focused on driving hope, trust and fun amongst our consumers. We look forward to creating more content with them that is relatable and impactful  going forward.”   On being named the ‘Digital Agency of the Year’, Chairman and Group CEO, Wunderman Thompson South Asia, Tarun Rai, said, “I am immensely proud that we have won the Digital Agency of the Year Award from such a respected industry body, for two reasons. First, for the past few years my effort has been to get our agency, with eight decades of building some of the best brands in the country, to pivot and exploit the exciting opportunities of various digital platforms. The merger of JWT and Wunderman, and the formation of Wunderman Thompson a couple of years ago, accelerated this transition. As we celebrate the second anniversary of Wunderman Thompson, this recognition gives me immense satisfaction since we competed, and won, against the top purely digital agencies, besides all the mainline ones. And second, that we have won this huge accolade basis the work we have done on PepsiCo India, a cherished and long standing relationship of over thirty years. The PepsiCo India marketing team has constantly encouraged us to create the same magic that we’ve created on traditional media over the years, on digital platforms. Their exciting and youthful brands gave us ample opportunity .”   Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “It is a huge honour to win Digital Agency of The Year for work done on two of our biggest and most coveted brands at Wunderman Thompson; Pepsi and Lays. The fact that most of this work was done while the teams worked from home and collaborated across various locations in country remotely adds a genuine edge to the creative and digital potential of Wunderman Thompson India. The work that wins over the masses in the marketplace is the work that moves the award juries as well. This win will build our culture of inspiring growth for our brands and drive the agency forward into the future blurring the lines between traditional and digital media with the power of ideas that break boundaries.”   India Digital Awards (IDA) is the most esteemed accolade in India and a true symbol of digital excellence. Founded in 2009, IDA celebrates organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. Breakdown of Wunderman Thompson India’s wins: S. No.   Category   Entry Name   Acknowledgement   1   Best Brand Awareness Campaign using Mobile   Pepsi Upends Age-Old Assumptions About Singlehood On Valentine’s Day   GOLD   2   Best Viral Marketing Campaign   How India Celebrated 'Being Single' On Valentine’s Day   SILVER   3   Best Viral Marketing Campaign   How Pepsi Brought Back Salaam-Namaste Into Pop Culture With Swag   GOLD   4   Best Brand- Influencer Collaboration   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine’s Day   SILVER   5   Best Use of Mobile for Content Marketing   How India Rediscovered Salaam-Namaste With Swag During Covid   BRONZE   6   Best User-Generated Content used for a Campaign   How Pepsi & The Swag Generation Revived Salaam-Namaste As The Right Way To Greet During Covid   GOLD   7   Best Social Influencer Campaign   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine's Day     BRONZE   8   Best Messaging Campaign   Getting India to Smile with Lay's   GOLD
Embrace Your Desi Roots With MensXP’s Republic Day Festival
Jan 25 2021 By Admin
    With the 72nd Indian Republic Day around the corner, the country’s largest lifestyle platform, MensXP has unveiled the Republic Day Festival from January 22nd all the way until January 26th ‘21. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from home essentials, fitness essentials and more.    As a part of this retail extravaganza, MensXP will also showcase a comprehensive range of thousands of products at up to 55% off. The sheer range of gadgets, winter wear, innerwear & quirky masks, grooming products & fragrances, barware, gardening and healthy treats available during this period, along with the daily flash sales will make it the ultimate #golocal shopping experience this Republic Day. Besides MensXP’s own suite of leading fashion and beauty brands such as MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands including LetsShave, Bareek, SKO, Rare Planet, ETRG, Damensch, Cloud Nursery and a Fragrance Story among others.    Speaking at the launch of the brand’s Republic Sale, Angad Bhatia, Founder  & CEO - MensXP said, “On the occasion of the 74th Republic Day, we are upholding ‘vocal for local’ values, i.e. our collective responsibility as a society to endorse and promote locally-made and locally-sourced products. Our special Republic Day Festival would prominently showcase premium minimalistic and sustainable home-grown labels across grooming, footwear and products for their home among others that would help the new generation of Indian men elevate their everyday lives!”   MensXP Shop hosts over 250+ premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal. Within a year of its launch, MensXP Shop has emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.     Check out MensXP’s Republic Day Festival now!: https://shop.mensxp.com/republic-day-sale
TalentNow Rebrands as CAYPRO with a fully API Enabled Platform
Jan 25 2021 By Admin
     A leading recruitment software company, Talentnow has announced its rebranding and transformation into CAYPRO. This transition reflects the unparalleled and fully integrated talent acquisition solution that will enable its clients around the world to hire at scale and scientifically, with the same continued support and best practices.  CAYPRO has been transformed into an API platform that now fully integrates with the company’s other offerings like COGBEE - Assessment and Video Interview platform and cFIRST –Global Background Check solution. Together with CAYPRO, COGBEE and cFIRST will provide a complete solution enabling clients to be fast, be wise and be sure of their hiring. While commenting on the same Viral Vora, Chief Executive Officer, CAYPRO, said, “CAYPRO builds-up on the experience and the expertise of working with 2000+ companies in the past decade to fuel all the recruitment industry’s technological needs. With the onset of the pandemic, technology needs and hiring processes of the recruitment sector has grown and changed significantly, and our new technology platform we will enable the industries worldwide to employ future-ready, skilled personnel that helps produce superior business outcomes.” CAYPRO, earlier known as Talentnow, offers, a SaaS-based ATS technology that brings an efficacious, unique and unparalleled recruitment domain expertise. It enables its clients from IT, ITES, BFSI, Healthcare, FMCG, Retail and more, to build future-ready winning teams. CAYPRO leverages AI-based search and parsing technology, digital workflows, integrations with client emails, popular job boards, WhatsApp, Email, Texting platforms, Mass email service providers, Google and Microsoft cloud apps, to empower recruitment teams to compete hard in the marketplace, and attract in skilled and driven employees. According to Viral Vora, Chief Executive Officer, CAYPRO, the time was right to modernize, streamline, and bring API platform, that enables clients to be ready for the future. Currently, CAYPRO, COGBEE and cFIRST serve over 2000 clients worldwide. From Fortune 500 giants to growing start-ups, several businesses across industries use this latest AI-technology solution to build robust and driven teams. Furthermore, CAYPRO is on a mission to take this platform to over 50,000 clients globally with its cutting-edge innovation and delightful client experience.  

Agencies

Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards
Jan 25 2021 By Admin
  Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business. The agency’s  winning tally included 7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s. The dominant performance of the agency in categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generated Content’, are a testament to the agency’s claim of being an integrated communications partner, offering end-to-end solutions for its clients.   Commenting on the awards win, PepsiCo India spokesperson, said, “Congratulations to the team at Wunderman Thompson for a well-deserved win. As a brand, it's a humbling experience to be recognized, given it's a testimony of consumers enjoying and resonating with our work. Wunderman Thompson has been a valuable partner in delivering culturally relevant campaigns focused on driving hope, trust and fun amongst our consumers. We look forward to creating more content with them that is relatable and impactful  going forward.”   On being named the ‘Digital Agency of the Year’, Chairman and Group CEO, Wunderman Thompson South Asia, Tarun Rai, said, “I am immensely proud that we have won the Digital Agency of the Year Award from such a respected industry body, for two reasons. First, for the past few years my effort has been to get our agency, with eight decades of building some of the best brands in the country, to pivot and exploit the exciting opportunities of various digital platforms. The merger of JWT and Wunderman, and the formation of Wunderman Thompson a couple of years ago, accelerated this transition. As we celebrate the second anniversary of Wunderman Thompson, this recognition gives me immense satisfaction since we competed, and won, against the top purely digital agencies, besides all the mainline ones. And second, that we have won this huge accolade basis the work we have done on PepsiCo India, a cherished and long standing relationship of over thirty years. The PepsiCo India marketing team has constantly encouraged us to create the same magic that we’ve created on traditional media over the years, on digital platforms. Their exciting and youthful brands gave us ample opportunity .”   Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, added, “It is a huge honour to win Digital Agency of The Year for work done on two of our biggest and most coveted brands at Wunderman Thompson; Pepsi and Lays. The fact that most of this work was done while the teams worked from home and collaborated across various locations in country remotely adds a genuine edge to the creative and digital potential of Wunderman Thompson India. The work that wins over the masses in the marketplace is the work that moves the award juries as well. This win will build our culture of inspiring growth for our brands and drive the agency forward into the future blurring the lines between traditional and digital media with the power of ideas that break boundaries.”   India Digital Awards (IDA) is the most esteemed accolade in India and a true symbol of digital excellence. Founded in 2009, IDA celebrates organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. Breakdown of Wunderman Thompson India’s wins: S. No.   Category   Entry Name   Acknowledgement   1   Best Brand Awareness Campaign using Mobile   Pepsi Upends Age-Old Assumptions About Singlehood On Valentine’s Day   GOLD   2   Best Viral Marketing Campaign   How India Celebrated 'Being Single' On Valentine’s Day   SILVER   3   Best Viral Marketing Campaign   How Pepsi Brought Back Salaam-Namaste Into Pop Culture With Swag   GOLD   4   Best Brand- Influencer Collaboration   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine’s Day   SILVER   5   Best Use of Mobile for Content Marketing   How India Rediscovered Salaam-Namaste With Swag During Covid   BRONZE   6   Best User-Generated Content used for a Campaign   How Pepsi & The Swag Generation Revived Salaam-Namaste As The Right Way To Greet During Covid   GOLD   7   Best Social Influencer Campaign   Pepsi & The Ultimate Bachelor Upends Age-Old Assumptions About Singlehood On Valentine's Day     BRONZE   8   Best Messaging Campaign   Getting India to Smile with Lay's   GOLD
Wunderman Thompson Launches Annual Future 100 Report; Reveals 100 trends that will shape 2021, from touchless travel to micropreneurs
Jan 22 2021 By Admin
     Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.   These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours across 10 sectors.   The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors. For the first time the report also looks at work trends, as a mass shift to home working and rising unemployment upends our professional lives.   Mel Edwards, Global CEO, Wunderman Thompson commented, “At a time when gaining a competitive advantage has never been more important, the Future 100 report reveals the key trends that will shape consumer behaviour and define the way ambitious brands engage with their customers during the coming year. These insights will help marketing leaders inspire growth for their organisations and move forward into 2021 with confidence and optimism.”   Developments under the spotlight include:   Micropreneurs: Move over side hustles, there is a startup boom is in the making, fueled by the pandemic and rising unemployment, driving more and more people to make entrepreneurship their next career move   Immunity wellness: The world has never been so interested in how our immune systems can be boosted and the coming year will see numerous experts telling us how, from ancient treatments to DNA research   Mobilizing fandom: Fandoms are taking on a life of their own, moving from simply consuming pop culture to becoming amplifiers and content creators for their idols, online and en masse, with global K-pop fans leading the way   Unbiased banking: Another industry where inclusivity is on the rise is banking – specifically the online-only neobanks, including Simba and Greenwood, which address the frequently overlooked needs of minority groups   Cloud gaming: As video games become the latest media to get Netflixized, major players, including Amazon, Google, Tencent, Microsoft, Sony and Facebook, are betting big on cloud gaming   Touchless travel: From check-in and baggage drop to bathrooms and in-flight entertainment, every aspect of air travel is being reimagined to minimize contact and maximize hygiene to rebuild consumer confidence in travel   Big Brands Go Circular: From Gucci to Uniqlo, fashion brands are getting into the second-hand business, driven by rising sustainability concerns and slimmer wallets   Ghost kitchens: Influenced by the growth of delivery-first dining, this new restaurant concept sees off-premises dining prioritized   Foraged ingredients: Not another food trend, but a beauty one, with the emergence of new skincare brands made with wild-harvested plants and promising potent results   Live commerce: Retail-tainment is moving online with engaging, tailored shopping experiences using video streaming to demonstrate and sell products and interact with customers in real time   Emma Chiu, Global Director at Wunderman Thompson Intelligence, said: “Few of us will have experienced quite as much drama on a societal and global level as we did in 2020 and the fallout from that is more new trends than we’ve seen since we started publishing The Future 100, and behaviours which had been evolving slowly thrust into the mainstream. Knowing which of these trends matter and why has never been so important for marketers at a time when the very survival of many brands depends on adapting at pace.”   Download the full report here: https://www.wundermanthompson.com/insight/the-future-100  
New Advisory Board Reflects Type Directors Club Commitment to Diversity
Jan 22 2021 By Admin
     The Type Directors Club, the leading global typography organization, has enhanced diversity within its leadership with the announcement of a new TDC Advisory Board.   The Advisory Board, which includes five new members, is the first elected by TDC membership since the organization became part of The One Club for Creativity last October. The merger provides TDC with resources and infrastructure to broaden and grow its programming and aligns with TOCC’s existing emphasis on promoting diversity and inclusion.   Joining as new members are: Cey Adams, artist, designer, Cey Adams Studios, Brooklyn Dr. Nadine Chahine, director, ArabicType Ltd, London Manija Emran, founder, creative director, Me & the Bootmaker, Los Angeles Zelda Harrison, principal, ZHarrison & Associates/ZELDESIGN, Los Angeles Saki Mafundikwa, founder, director, Zimbabwe Institute of Vigital Arts (ZIVA), Harare Returning to the TDC Advisory Board are: Elizabeth Carey Smith (chair), designer director, Saturday Design, New York Paul Carlos, principal, Pure+Applied, New York; adjunct faculty, Parsons School of Design, The New School Liz DeLuna, principal, main5design, New York; professor, Graphic Design, St. John's University Carrie Hamilton, designer, Carrie Hamilton Design, New York; instructor, The City College of New York John Kudos, managing partner, KUDOS Design Collaboratory, KASA Collective, New York Bobby C. Martin, Jr., founding partner, Champions Design, New York Joe Newton, designer, illustrator, educator, Anderson Newton Design, New York Juan Carlos Pagan, founding partner, executive creative director, Sunday Afternoon, New York YuJune Park, partner, cofounder, Synoptic Office, New York; assistant professor, Communication Design, Parsons School of Design, The New School Christopher Sergio, vice president, group creative director, Henry Holt & Co/Macmillan Publishers, New York Christopher Sergio has also been appointed to represent TDC on The One Club Board of Directors.  Carol Wahler continues in her role as TDC executive director.   TDC will continue to be run as an autonomous, committee-based organization, with the Advisory Board responsible for all TDC programming, effective January 2021.     A top priority of the new TDC Advisory Board is to take action on how to authentically address the industry’s stark inclusion and diversity problems through representation, membership and programming.     “The new members bring a wealth of experience and diverse perspectives to the TDC Advisory Board, helping us create new paths forward in the creative community and maintaining our commitment to celebrating typographic excellence,” said Elizabeth Carey Smith, TDC past-president who will serve as board chair.   Established in New York in 1946, TDC celebrates and amplifies the power of typography and serves as a global community united by the shared belief that type drives culture and culture drives type.  The organization runs the esteemed TDC Communication Design and TDC Typeface Design competitions, produces The World’s Best Typography® annual, coordinates traveling global exhibitions of award-winning work, offers scholarship programs and hosts conferences, classes, workshops, Type Salons and a design jobs board.   The One Club is the world’s foremost non-profit organization whose mission is to support the global creative community.  The club takes revenue generated from entries to its global awards shows -- including The One Show, ADC Annual Awards, Young Ones Student Awards, Young Guns and others -- and puts it back into the industry to fund programs under its four pillars: Education, Inclusion & Diversity, Gender Equality and Professional Development.     These programs include the annual Where Are All The Black People diversity conference and career fair, ONE School free portfolio program for Black creatives, Creative Boot Camps for diverse college students, Right the Ratio Summits addressing gender equality, 2nd Skill to train traditional creatives on UX, UI and content strategy to upskill and future-proof them for the second creative career, Global Educators Summits, Creative Leaders Retreats, mentorship programs for more than 200 young creatives each year, bi-annual Saturday Career Workshops for high school students, and more.
Prosenjit Chatterjee stars in Tata Pravesh’s 2nd series of influencer films
Jan 22 2021 By Admin
  Earlier this month, Tata Pravesh, embarked on a multi-media campaign titled #AkelaHiKaafiHai, in an attempt to drive brand awareness and consideration about a new category of steel doors and windows, with Gajraj Rao as its brand ambassador.  The brand then followed this up with its first ever influencer film featuring VVS Laxman. The second film in its influencer series, features Bengali cinema’s reigning superstar Prosenjit Chatterjee and draws inspiration from Satyajit Ray’s Nayak (The Hero).   Conceptualised by Wunderman Thompson South Asia in association with SVF Brands, the film is shot in Prosenjit’s apartment.  It is a nod to the opening sequence of Satyajit Ray’s Nayak (The Hero) in which the then superstar of Bengali cinema, Uttam Kumar, was getting ready to leave his home. The film attempts to recreate that sequence albeit in a contemporary setting. Incidentally, Ray had shot the sequence in a house in Kolkata which is now Prosenjit’s residence.   Prosenjit takes us on a tour of his apartment as he talks about another superstar - another nayak - with whom he shares his home. Someone who can walk through fire, unharmed. Someone whose stardom is not threated by anything. Someone who is there for the long run.   Who is this superstar who lives under the same roof as Prosenjit? Who is unfazed by fire and storm? Watch the film to discover Nayak 2.0.     Commenting on the film, P. Anand, Chief - Services & Solutions, Tata Steel Ltd., said, “Tata Pravesh steel doors & windows offer unmatched strength and durability along with style, eliminating all hassles associated with alternate offerings in the market. Mr Prosenjit Chatterjee has been the undisputed king of the Bengali movie industry for decades. He exudes sophistication and class, qualities which are true of Tata Pravesh as well.”   Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said, “Stylish, versatile and evergreen, Mr. Prosenjit Chatterjee is a true icon of Bengali cinema. As an influencer, he was an obvious choice, as he embodies Tata Pravesh’s  qualities of strength, elegance and timelessness.”   View the film here – https://www.youtube.com/watch?v=-D0I5y0Lh4o   View the film series here - https://www.youtube.com/watch?v=ZwDLOD7SF6U&list=PL-8wJtAJZVwFUprWtr30K0mjrQKSKgsNw   Credits: Client: Tata Pravesh - a brand of Tata Steel. Agency: Wunderman Thompson   Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner   Creative Team: Moeinuk Sengupta, Creative Director Sourav Mukherjee, Sr. Copywriter   Account Management: Nilanjan Sarkar, Client Services Director   Production House: SVF Produced by: SVF Brands Celebrity mgmt.: SVF Talent   Team SVF Brands: Brand Head: Arindam Biswas Account Manager: Subham Dasgupta Creative Team: Enakshi Roychowdhury, Abhishek Das   Director: Sudipto Roy Music Director: Souptik Mazumdar

Gaming

Esports Platforms to Switch to in 2021 For Core Gamers
Jan 25 2021 By Admin
  Esports has arisen as a new and highly riveting form of entertainment across the globe in 2021. It comprises computer and mobile games which involve high stakes for the players as the entire esports ecosystem is fiercely competitive. The year 2020 proved to be eventful for the esports segment, owing to the technological advancements and pandemic-induced behavioral changes amongst people. As a consequence, the esports gaming industry amassed huge audiences, remarkable cash pots, and sponsorships that empower seasoned gamers to turn their passion into rewarding careers. In fact, research has shown that esports industry is likely to raise $1.79 billion per year by 2022. Unfortunately, this estimated amount is quite likely to be impacted by the ongoing global pandemic. Though many of the components of esports games are found online, the major competitions are held offline in large venues which won’t be conducive in light of social distancing. Covid-19 pandemic brought with it an economic catastrophe of unprecedented levels. Nonetheless, the esports industry has been thriving. It has emerged as one of the most lucrative markets in recent times and currently ranks at no. 17 globally. Though computer gaming is rising on a large scale, its counterpart – mobile gaming – is taking the Indian gaming landscape by storm. With access to multi-genre games in mobile, the Indian mobile gaming industry is touted to reach 628 million users in 2021 positioning India as the next major gaming market. With mobile gaming, the Indian Esports marketis witnessing increasing engagement by attracting users which PC and console gaming were not able to garner. In light of social distancing norms that have curbed consumer and business activity, gaming provides an outlet for people cooped up at home and seeking social interaction. As it is an interactive and community-driven industry, gaming saw a surge in online gaming content by content creators. The rise in gaming tournaments has further opened op opportunities for casters and managers as well. Here's a roundup of the best esports gaming platforms that will help you beat boredom while at home as well as make productive use of your time: 1) Indian Gaming League (IGL)–IGL is India’s most popular & competitive gaming and esports league that organizes online gaming tournaments. Games on IGL can be played on different platforms including PC, smartphones, PS4, and Xbox.   IGL was the brainchild of a team of gamers who strongly felt that Indian players need a launchpad for their gaming careers. Participating on IGL will not only give amateur and professional gamers the opportunity to earn some serious cash, but top-tier gamers will also be able to compete with other professionals on a national level! Link:- https://iglnetwork.com/   2) JetSynthesys – JetSynthesys is primarily a part of the JetLine group that mainly focuses on IT services, digital media and new enterprises in the entertainment and organized consumer retail sector. JetSynthesys was formed with the central aim to enrich the lives of all Indians. They know the turf well and are molding the Indian culture and consumers. They are constantly keeping a track of the evolving trends and the demands of Indian and western audiences. They are nimble and strategic, constructing support structures for the two worlds to connect with each other. Link: -https://www.jetsynthesys.com/products/ 3) Nazara Technologies–Headquartered in Mumbai, Nazara Technologies is one of the premier mobile games company. It is involved in the acquisition of, value addition to and distribution of mobile games across emerging markets such as Middle East, South East Asia, India, Africa and Latin America. Nazara Technologies develops mobile content in India. The company offers a variety of games, themes, multimedia, and wallpapers. It further provides solutions for the deployment, development, targeting and tracking of promotional campaigns on various mobile platforms. It also specializes in wireless solutions which integrates and intertwines the content of media agencies, marketing messages, and wireless carriers. Link: -https://www.nazara.com/index 4) Gaming Monk - The company was started as an e-commerce marketplace for games, but recently they took to organizing esports events. It proactively conducts sports tournaments in India via offline and online portals. The venture aims to create an avid gaming community that can compete with each other and hone their skills for the upcoming tournaments.   Link:- https://gamingmonk.com/   5) Team Brutality - Team Brutality strives to be an excellently performing team of Asia and is registered with numerous racing game squads like Need for speed, Forza Motor Sports, and so on. Team Brutality is a leading team of the CSGO community.   Link:- http://www.teambrutality.in/
Freedom Healthy Cooking Oils is India’s most Preferred Cooking Oil Brand
Jan 12 2021 By Admin
     Freedom Healthy Cooking Oils, the leading brand of edible oil has been recognised among the Urban Indian Consumer’s Top 5 Cooking Oil choices in the India Today- Ipsos Urban Consumer Sentiment Survey 2020. This highlights the consumer’s preference for the brand through an independent third-party survey, as they appreciate the quality, consistency and trustworthiness of their favourite edible oil brand – Freedom, in-spite of its presence in selected geographies across India. The survey was conducted to understand the change in consumer perception towards brands since COVID-19 lead us to a new normal. The survey presented over 4,000 respondents from 15 cities, across the country with a list of well-known brands from 51 categories. The respondents were asked to choose their most preferred brands based on the criteria of price, quality, trustworthiness etc. While the price remained a factor of concern, consumers were willing to pay more for hygienically produced food products that have been consistent with their quality and brand messaging, which are what instilled a sense of trust in the brands. Freedom Healthy Cooking Oils has been making strides in the public eye by keeping consumer preferences at the top of their priority lists.   Speaking on the occasion Mr. P Chandra Shekhara Reddy, Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said “We are delighted to be recognized as most trusted brands in cooking oils & consumer’s top choices in edible oil. We thank our customers for their trust, unflinching support and patronage of Freedom Healthy Cooking Oils over the last decade. The pandemic posed a lot of struggles for our industry, but it was of the utmost importance to us that our consumers felt comfortable and assured while purchasing our products. This honourable recognition is the result of our focus on the consumer’s preferences. Freedom Healthy Cooking Oils has been making strides into consumer’s hearts and the past year has been a significant one, despite the hardships. From encouraging our consumers to cook at home through our campaigns ‘Freedom Foodshala’, ‘Freedom Celebrity Kitchen’ and ‘#ImmunityBeginsintheKitchen’, we have tried our best to connect with our customers and be a part of their culinary journey in COVID-19 imposed lockdown. We have recently roped in actors Yash & Radhika, vouching for the health benefits of switching to Freedom Healthy Cooking Oils to feel great. This year has been an ode to our consumers and how much their safety and health mean to us. We wish to continue winning over our consumers through sincerity and dedication towards their health and goodwill.”
Acer Boosts Predator and Nitro Gaming Monitor Portfolio with Three New High Refresh Rate Models
Jan 11 2021 By Admin
  Acer today unveiled a host of new products in its expanding Predator and Nitro portfolios with three gaming monitors suited to a wide range of gamers, from elite professionals requiring top-of-the line technology to casual gamers who play for fun. Additionally, Acer is the first to deliver TÜV Rheinland Eyesafe-certified gaming monitors that have been specially designed to emit less high-energy blue light than industry-standard LCDs. “Our newest gaming monitors feature the industry’s latest technology to give gamers smooth performance and comfortable ergonomics,” said Victor Chien, President, Digital Display Business, Acer Inc. “Designed to appeal to the most power-hungry gamers, our Predator gaming monitors have proven their quality and reliability as a top choice of pro-gamers as well as those who just want to have fun. The new Predator and Acer Nitro monitors are available in a variety of designs and sizes to support just about anyone in the market for a gaming monitor.” Predator XB273U NX - Mythic Speed for a Professional Gaming Experience The Predator XB273U NX gaming monitor is for gamers seeking a cutting-edge gaming experience. Packed full of the latest gaming and display innovations, the 27-inch monitor brings games to life with a WQHD (2560 x 1440) panel, 275 Hz refresh rate (overclocked) and up to a 0.5 ms response time (G to G), allowing it to deliver smooth and tear-free visuals even when fast-moving objects race across the screen. The HDR capable monitor covers 95% of the DCI-P3 spectrum to offer vibrant colors and deeper blacks, and its display is further enhanced by Acer’s Agile-Splendor IPS technology that makes crystal clear images possible even at wide viewing angles.   The recently launched NVIDIA Reflex Latency Analyzer, a revolutionary system latency measurement tool that detects clicks coming from the mouse and then measures the time it takes for the resulting pixels (i.e., a gun muzzle flash) to change on screen, while NVIDIA G-SYNC® provides tear-free gaming in addition to an expanded contrast ratio and color palette.    Predator XB323QK NV - 31.5 Inches of 4K Resolution The new Predator XB323QK NV is a 31.5-inch NVIDIA G-SYNC Compatible UHD (3840 x 2160) gaming monitor with a rapid 144 Hz refresh rate. On top of the buttery smooth visuals that this technology entails, games look pleasantly vivid with the vibrant range of colors offered by the monitor’s DCI-P3 90% Wide Color Gamut. It also includes Acer’s Agile Splendor IPS and a VESA DisplayHDR™ 400 certification. Acer VisionCare 4.0 – Game More Comfortably Both the new Predator XB3 series monitors feature Acer VisionCare 4.0, a comprehensive suite of technologies that help protect users’ eyes during longer gaming sessions and tournaments. Acer VisionCare 4.0 includes LightSense, for adjusting the monitor’s screen brightness based on ambient lighting, in addition to AdaptiveLight, ColorSense and ProxiSense, a suite of technologies that measures environmental and ambient light to automatically adjust the monitor’s brightness and color-temperature accordingly. Both are among the first monitors in the world to be TÜV Rheinland Eyesafe certified. They rest upon Acer’s ErgoStand, an innovative stand that gives users the freedom to adjust their monitor’s swivel, pivot, tilt and height in order to find the perfect viewing angle.   Acer Nitro XV282K KV - 4K UHD Monitor with Support for the Latest Game Consoles The Nitro XV282K KV immerses users into spectacular worlds in incredible detail with its 4K UHD (3840 x 2160) IPS panel, features a 100,000,000:1 contrast ratio to display sharp visuals and covers 90% of the DCI-P3 wide color gamut to allow for intense color representations. Also featuring AMD® FreeSync™ Premium technology, the 144 Hz refresh rate panel boasts a 1 ms response time for speedy frame rendering. Additionally, the Acer Nitro XV282K KV comes with HDMI 2.1 and a cable for hassle-free support for the latest gaming consoles at 4K UHD 120 Hz with VRR (Variable Refresh Rate). The monitor has also achieved TÜV Rheinland Eyesafe certification and features Acer’s new Agile-Splendor IPS technology to deliver clear images, even at wide viewing angles.   The new Acer Nitro XV2 series monitor features Acer HDR 400 and liquid crystal IPS for increased image quality, while Acer VisionCare 3.0 incorporates several technological innovations to help reduce eye strain experienced by heavy users such as programmers, writers and graphic designers. These technologies include LightSense, ColorSense, ProxiSense and BluelightShield Pro.   For more information about Acer VisionCare, please see here. Pricing and Availability The Predator XB273U NX monitor will be available in North America in May starting at USD 1,099.99; in EMEA in May starting at EUR 1,179.00; and in China in March, starting at RMB 7,999. The Predator XB323QK NV monitor will be available in North America in May starting at USD 1,199.99; in EMEA in May starting at EUR 1,199.00; and in China in March, starting at RMB 8,999. The Nitro XV282K KV monitor will be available in North America in May starting at USD 899.99; in EMEA in May starting at EUR 949.00; and in China in February, starting at RMB 6,999. Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com.
The Esports Club has concluded the longest running Valorant tournament in India, The Esports Club Challenger Series.
Dec 30 2020 By Admin
    The Esports Club has concluded their five-month long Valorant tournament, The Esports Club Challenger Series. The LG Ultragear TEC Challenger Series powered by Ideapad Gaming and AMD witnessed exponential surge in participation, and was a first of it’s kind esports event in India.    Team Velocity Gaming picked up their 4th Championship out of the 5 month series, with Team Tamilas being the only other team who managed to claim the top prize during series 3.   Spanned over a duration of 5 months, the event played host to over 5000 players with an average of 200 teams signing up for each event, making it one of the largest PC esports events in India! The overall prize pool for the event was INR 9 Lakhs that was split over 5 monthly series. The event recorded nearly 3 Million combined views and a total watch time of over 13 Million minutes!  The Esports Club is looking to continue supporting the budding Valorant esports ecosystem with multiple tournaments and opportunities for players through events like the TEC challenger series in 2021.   Ishaan Arya,  Co-Founder & Head of Business Development, The Esports Club, said, “  We are thrilled with the response to the TEC Challenger Series. We envisioned great success for Valorant and bet early and are grateful to our partners LG Ultragear, Lenovo and AMD for believing in our vision and helping make the TEC Challenger Series one of the largest PC esports events in the region! ” Mansoor ‘Nabu’ Ahmed, Director of Esports, The Esports Club said “The growth for the TEC Challenger Series has been massive, nobody expected a PC esports event to be this popular, but we had a vision for Valorant and are extremely happy with the results. We’re looking forward to even more exciting events around Valorant in 2021!”

TV

This Republic Day, MTV wants you to be careful of what you believe!
Jan 25 2021 By Admin
  On 26th January this year, India turns 72 as a democracy and there has never been a more opportune time for us to reinstate our human rights and what it entails. Amidst an ever-evolving cultural fabric and a milieu that wakes up to social media outcry, the need to be aware, mindful and most importantly conscious of our beliefs is integral to this nation. And hence MTV says "Bewakoof Mat Bano”. This Republic Day, the channel launches a brand campaign to stress on the importance of knowing your democratic basics and not be blinded by authority.   In a fine blend of boldness and impact, the brand film chronicles a dialogue between two men, who are divided by the dynamics of power in society. As the conversation progresses, it reflects on how at times, we are conditioned by our beliefs to the extent of compromising our own well-being. Lured by those in power,  we often lose sense of right and wrong allowing blind faith to hinder our conscience. But it's time, we eliminate that and stop getting fooled by what's not meant for our good.   Brand Film Links: Facebook - https://fb.watch/3e69C7lp0a/ Instagram - https://www.instagram.com/p/CKdQX8WBwbT/ Twitter - https://twitter.com/MTVIndia/status/1353583378465910784
ABP Network catapults into creative content with ‘ABP Studios’
Jan 22 2021 By Admin
   With an aim to empower, enlighten, and entertain the novel viewer of today, ‘ABP Studios’ is all set to add a slew of new services to ABP Network’s rich portfolio. Through innumerable awe-inspiring stories as well as unique content, it will add meaning to the lives of the discerning, new-age viewers of this era. ABP Studios is a content and production company based in Mumbai which combines a collective experience of knowledge on India with a team full of experts in their own domain. The studio offers a diversity of services such as IP Creation, production, co-production of fiction & non-fiction content across various platforms, Licensing & Syndication services, Brand Solutions, Second Screen and Interactive content.   Driven by a team of multilingual, platform agnostic storytellers, the studio will offer path-breaking content, to help reimagine the stories of the nation through a vision that transcends ‘black and white’. It will delve deeper into the grey areas of every narrative, with a tremendous focus on the Indian context. The Studios will identify, curate, and nurture stories from different regions that connect & unify a country as diverse as India. From mythological to historical feats, from popular fiction to the avant-garde & quirky stories of local heroes - the new content production arm is on the quest to find every untold story from the depths of this diverse country and share them with global audiences.  The creators of ABP Studios believe that stories with heart have no language. Their vision is for local Indian stories to become world stories and not remain limited in their appeal.  Aligned with the network’s overarching vision, the production company’s content promises to have a ‘purpose’. It will allow Indian and international audiences to ‘engage with’, rather than escape from their realities. And most importantly, it will hold up a mirror for today, to inspire a better tomorrow.  The new productions are already underway and will soon make its way onto various OTT platforms.  Speaking on this announcement, Mr. Avinash Pandey, CEO, ABP Network said, “We are taking an important step towards engaging with the new-age content consumers of this era. With the introduction of a more focused segment on content production, we will be able to effectively build upon our competitive advantages to create greater value for our customers and stakeholders alike. I am confident that our new venture is well-positioned to lead the ABP brand - to the next phase of its development.”  Expressing her thoughts on the same, Ms. Zulfia Waris, Business Head, ABP Studios said, “ABP Studios is a very special division that offers something unique to the viewers of today. It goes beyond black-and-white, to find hidden perspectives and underlying meanings that lie within the ‘grey’ areas. We have been dedicatedly working towards turning this dream into a reality and are absolutely elated to announce that we will soon be sharing the many inspiring, empowering, and distinct tales of our nation with diverse set of audiences worldwide.”    Sharing his experience with the Brand, Jacob Benbunan, Co-Founder and CEO at Saffron Brand Consultants said, “We were thrilled to be involved in this new venture with ABP Network, being a part of the entrepreneurial drive that is so ubiquitous at ABP. Having worked closely with Avinash and his team on the evolution of the Network brand we already had a good understanding of the ambition for ABP Studios. Our team took on the challenge and built something which could only come from this organization, I truly believe that the boldness of the design typifies the culture and motivation of ABP. This is a brand that seeks to do things above and beyond conventions and we're glad to have played a part in it. We wish Zulfia and her team the best of luck in building this wonderful new business venture.” Taking through his thought, Sumanto Chattopadhyay, Chairman & CCO 82.5 Communications said, “When you shine the light on the greys of life, you’re rewarded with stories of startling color, clarity and truth. It is with this focus that ABP Studios is born today—with this new light in which the world will now get to see India afresh.”
The first Opinion Poll of 2021: ABPNetwork-CVoter Survey unravels the political battles of the year
Jan 19 2021 By Admin
  ABP Network is the first media network to conduct an Opinion Poll Survey for all four states and a union territory that go to polls in 2021 - West Bengal, Tamil Nadu, Assam, Kerala, and Puducherry. Conducted with research partner CVoter (Centre for Voting Opinion & Trends in Election Research), the opinion poll survey aims to provide a clearer picture of how the ballot game stands for the five states. Last year, as the highly-dramatic Bihar Elections drew to a close, ABP Network’s Exit Poll was the only poll in the industry to hit the mark. It not only vindicated a prediction of a close fight, but also produced an accurate vote share projection. What’s more is that, this Opinion Poll Survey marks the beginning of ABP Network’s reign in the southern region as the network is likely to soon catapult into the Tamil Nadu market.  The ABPNetwork-CVoter survey revealed that as per public opinion, TMC is leading in West Bengal with 43.0% vote share (154 to 162 seats), whereas BJP stands second with 37.5% vote share (98 to 106 seats). West Bengal Party Alliance : Votes Alliance Votes 2016 Results 2021 Projection Swing TMC 44.9 43.0 -1.9 BJP 10.2 37.5 27.3 INC+LEFT 32.0 11.8 -20.2 Others 12.9 7.7 -5.2 Total 100.0 100.0 0.0 West Bengal Projected Range Of Seats Alliance Seats From Seats To TMC 154 to 162 BJP 98 to 106 INC+LEFT 26 to 34 Others 2 to 6 Total 294   In Tamil Nadu, UPA is leading with 41.1% vote share (158 to 166 seats), whereas NDA stands second with 28.7% vote share (60 to 68 Seats). Others grab the third spot with mere 15.7% vote share (0 to 4 seats). Tamil Nadu Party Alliance : Votes Alliance Votes 2016 Results 2021 Projection Swing UPA (DMK+Congress+Others) 39.4 41.1 1.7 NDA (AIADMK+BJP+Others) 43.7 28.7 -15.0 MNM 0.0 6.7 6.7 AMMK 0.0 7.8 7.8 Others 16.9 15.7 -1.2 Total 100.0 100.0 0.0 Tamil Nadu Projected Range Of Seats Alliance Seats From Seats To UPA (DMK+Congress+Others) 158 to 166 NDA (AIADMK+BJP+Others) 60 to 68 MNM 0 to 4 AMMK 2 to 6 Others 0 to 4 Total 234             In Assam, NDA is leading with 43.1% vote share (73 to 81 seats), whereas UPA stands second with 34.9% vote share (36 to 44 Seats). Others grab the third spot with mere 13.8% vote share (0 to 4 seats). Assam Party Alliance : Votes Alliance Votes : Assam 2016 Results 2021 Projection Swing NDA 41.9 43.1 1.2 UPA 31.0 34.9 3.9 AIUDF 13.0 8.2 -4.8 Others 14.1 13.8 -0.3 Total 100.0 100.0 0.0 Assam Projected Range Of Seats Alliance Seats : Assam From Seats To NDA 73 to 81 UPA 36 to 44 AIUDF 5 to 9 Others 0 to 4 Total 126   In Kerala, LDF is leading with 41.6% vote share (81 to 89 seats), whereas UDF stands second with 34.6% vote share (49 to 57 Seats). BJP grabs the third spot with mere 15.3% vote share (0 to 2 seats). Kerala Party Alliance : Votes Alliance Votes : Kerala 2016 Results 2021 Projection Swing LDF 43.5 41.6 -1.9 UDF 38.8 34.6 -4.2 BJP 14.9 15.3 0.4 Others 2.8 8.5 5.7 Total 100.0 100.0 0.0 Kerala Projected Range Of Seats Alliance Seats : Kerala From Seats To LDF 81 to 89 UDF 49 to 57 BJP 0 to 2 Others 0 to 2 Total 140   In Puducherry, NDA is leading with 44.4% vote share (14 to 18 seats), whereas SDA stands second with 42.6% vote share (12-16 seats). Others grab the third spot with mere 10.7% vote share (0 to 1 seat). Puducherry Party Alliance : Votes Alliance Votes : Puducherry 2016 Results 2021 Projection Swing SDA (Congress+DMK) 39.5 42.6 3.1 NDA (AINRC+BJP+ADMK) 30.5 44.4 13.9 MNM 0.0 2.3 2.3 Others 30.0 10.7 -19.3 Total 100.0 100.0 0.0 Puducherry Projected Range Of Seats Alliance Seats : Puducherry From Seats To SDA (Congress+DMK) 12 to 16 NDA (AINRC+BJP+ADMK) 14 to 18 MNM 0 to 1 Others 0 to 1 Total 30   The past two years have certainly been action-packed as far as elections and shifts of power are concerned, but 2021 is going to be even more momentous. Key regions like Tamil Nadu in South and Assam in North-East will make the political battle all the more engrossing. As for the methodology and survey details, the CVoter survey reached out to a total of approximately 5000+ people in  Assam, 6000+ people in Kerala, 1000+ people in Puducherry, 15000+ people in Tamil Nadu, 18000+ people in West Bengal, making it a total of 45000+ people. It was conducted through CATI (Telephonic survey).
West Bengal’s leading news channel, ABP Ananda announces special programming line-up for Assembly Elections 2021
Jan 18 2021 By Admin
   As political parties gear up for a high-octane assembly election in West Bengal this year, ABP Ananda is ahead of the curve in keeping the nation apprised. The channel has launched an extensive programming line-up for the upcoming West Bengal Assembly Elections under the umbrella branding of ‘Banglar Bidhan 2021’. In fact, by the dint of its comprehensive coverage on all key events & issues, the channel has been a market leader in West Bengal since over a decade. At 50 mn Reach, ABP Ananda has reached 90% of all Bengali TV viewing households. [Source: BARC; TG: 2+; Mkt : West Bengal; Period: Wk 12-34’20, Cum Reach (in Cr)]                                                                                                                           With over 100 reporters, 12 anchors, and 2500 hours of programming, ABP Ananda will be providing the latest updates from every corner of Bengal to its viewers. Having made history in the Bengali News genre, the channel has 7 district studios based out of: Tamluk, Durgapur, Barrackpore , Siliguri, Midnapore City, Baharampur, and Cooch Behar, to ensure the viewers don’t miss out on anything.   Owing to its popularity in West Bengal, ABP Ananda has taken a bevy of sponsors on-board for Banglar Bidhan such as presenting sponsors Toptech TMT, Rashmi Cement, ABP Weddings, Dabur Red Paste, Ajanta Shoes & Glucon-D. The show is co-powered By Macho Hint & Ganesh Gold Dalia.       In order to ensure top-notch coverage on all political affairs of the state, there will be a bouquet of 15 plus programming segments on the news channel. Banglar Bidhan 2021 will bring a wide variety of shows under its ambit such as Tarokar Chokhe Taroka Kendra - A highly-acclaimed show wherein Tollywood celebrities will visit key constituencies, acting as ABP Ananda reporters, bringing out two different POVs from each constituency/district. The show will have a travelogue format with a political overview; Chalti Hawa - A travelogue show with a meld of politics and culture, Chalti Hawa will delve into the local folk art, cuisine, and politics of rural Bengal, in one-single pot boiler; Voter Baddi – ABP Ananda will also be running parody videos in its news wheels. The parody songs/music will be composed by top bands and singers of West Bengal, and their videos will be produced by the channel itself.    Other interesting shows like Power Meal – a non-political capsule on the campaigners’ diet during the campaign spree, will provide a relief to the viewers from the otherwise politically laden news wheel; and Mukho Mukhi - A show which will entail a series of exclusive interviews with political heavyweights. Furthermore, ABP Ananda will be conducting Opinion Polls and Exit Poll to gauge the electoral pulse of the voters.   On this comprehensive line-up, Mr. Avinash Pandey, CEO, ABP Network said, “ABP Ananda has always pursued its vision towards responsible & impactful journalism, delivering top-notch content to Bengali viewers worldwide. We have always ensured unique, compelling, and comprehensive coverage when it comes to issues of both local and national importance. We are confident that Banglar Bidhan 2021 will bring all aspects of the election to its viewers, accurately and promptly.”