Pepsico India launches a new campaign for sting

Feb 21 2021

 

 Sting has unveiled a brand new ‘Energy Bole Toh Sting’ campaign showcasing how the beverage creatively offers a jolt of energy! Electrifying the youth with the energetic campaign, the brand has launched a fun new TVC which is an extension of Sting’s ‘Electrifying energy, ultimate taste” campaign of last year.

 

The quirky TVC encourages consumers to electrify their moment with the refreshing taste of Sting®. The film showcases a girl in a fix as she looks at an elevator, which has stopped working again.  A boy approaches her and cheekily offers to give her a lift to her floor.  A sip of Sting was all it took for the electrified boy to race up the stairs with the girl being carried on his back. Impressed by the boy’s energy, the girl ends up giving him her number as the film reiterates the new ‘Energy Bole Toh Sting’ messaging.

 

Speaking about the launch of Sting’s new campaign, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “Sting is a refreshing drink that not only energizes the body but also stimulates the mind. The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go.”

The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.


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Brands

PayPal re-iterates commitment to India; plans to hire over 1000 engineers across the India Development Centers in 2021
Mar 03 2021 By Admin
PayPal today announced that it will hire 1,000 engineers for its India Development Centers across Bangalore, Chennai, and Hyderabad over the course of the year. Technology talent will be hired across software, product development, data science, risk analytics and business analytics streams at entry, mid-level, and senior roles. PayPal India also announced its plans for campus hires from top engineering colleges across India. The pandemic has accelerated the shift towards digital payments and highlighted the benefits of adopting a digital first approach. PayPal’s products and services have become even more relevant now and hence the need to focus on technology innovation across AI/ML, Data Science, Risk and Security, Customer Experience and other key areas Commenting on the announcement, Guru Bhat, VP Omni Channel & Customer Success, GM – PayPal India said, “Our India Technology Centers are the largest for PayPal outside of the U.S. and play a pivotal role in enabling us to constantly innovate and remain ahead of the curve. As digital payments move from a nice to have to an essential service, we are focused on investing in and nurturing world class technology talent to continue to offer products and services that meet the needs of our growing base of consumers and merchants.” The India Technology Centers currently employs over 4500 people across the three centres who a play a critical role in enabling a safe and seamless payments experience.    
Manforce Condoms launched its new campaign #DontMessAround
Mar 03 2021 By Admin
    Manforce Condoms has come up with a new campaign #DontMessAround, urging people to not create a mess while engaging in unprotected intercourse, but instead play it safe and use protection. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms as messy scenarios which will be related to the situations of post-unprotected sex. The brand giving a messages that ‘Unprotected sex can be pleasurable but it’s unprotected for a reason.’ The unprotected sex can come with bigger problems such as STDs and unwanted pregnancy. Moreover, it can become a cause for a messy experience, and no one ever talks about that. Through this campaign the brand wants to remind people of the childhood memories when we used to play around and our teachers or parents used to tell us not to mess around and play safe. Similarly, Manforce condoms as a brand is here to act like a guardian to its users and tell them “#DontMessAround” while playing, just put on a Manforce and be safe.   Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, Put on a Manforce to avoid unprotected sex and sexual diseases”.   It is important to play safe rather than create a messy experience because  when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners.  
This Women’s Day, Reliance General Insurance Launches a digital campaign 'Womentum'
Mar 03 2021 By Admin
    Reliance General Insurance has today launched their new campaign 'Womentum’ to celebrate women from different walks of life on the occasion of International Women’s Day, with a special music video featuring the Indie-pop, jazz, and playback singing legend, Usha Uthup, who has inspired an entire generation of women.   #Womentum! is an anthem that acknowledges & salutes the spirit of millions of amazing Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum.   Link to the Video https://www.instagram.com/p/CL8f-3mBchW/ Womentum by Reliance General Insurance I Usha Uthup - YouTube  Reliance General Insurance has always believed in empowering women to be ambitious, self-driven and most importantly financially independent. Through this campaign, RGI pledges to constantly uplift the spirit of women and encourage them to celebrate and cheer their journey - To live bold. Live smart. Live the Womentum. This campaign is live over all social media platforms where RGI is inviting men and women from across the nation, to become a part of the Womentum challenge, to share their stories of inspiration and strength in form of reels with the anthem and keep up the Womentum.
Mamaearth announces #unitedbygoodness campaign to celebrate women's day
Mar 03 2021 By Admin
  Mamaearth, a toxin-free personal care brand built on the purpose of Goodness Inside, announces #UNITEDBYGOODNESS, a digital and social media campaign for International Women’s Day to commemorate deep-rooted goodness in women.  It is an undeniable fact that women are jack of all trades. They are leaders who lead the way, providers who shower us with love and warmth, and achievers who attain respect and success in their respective field. Their goodness comes through in many ways and becomes a reason for the happiness of people around them. Mamaearth has always believed in doing good deeds and celebrating the goodness in people. With the core belief that goodness starts with the small things that each one of us does every day, why should women’s day be only about trail blazing achievements? Beautifully put by H. Jackson Brown Jr., “It's the little things in life that matter the most”, hence Mamaearth would like to invite everyone to recognize the goodness in women, this women’s day.  The campaign encourages everyone to celebrate their goodness this women’s day, recognizing the smallest act of goodness done by fellow women. Mamaearth believes that women have done so much good in the world, and we all can share the positive force they induce in society. With this campaign, the brand wishes to unite women all over the country by small deeds of goodness. Commenting on the initiative, Ms. Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Pvt. Ltd. says, “Goodness is at the core of Mamaearth, and Women’s Day could not be any different. Invariably, on this day, we recognise women achievers in business, science, sports etc; but women play more roles than one, and they spread goodness in the lives of people around them. This was our starting point, and we are excited about this campaign and we urge people to come together and celebrate goodness with the women who add value to their lives.”     

Digital

PayPal re-iterates commitment to India; plans to hire over 1000 engineers across the India Development Centers in 2021
Mar 03 2021 By Admin
PayPal today announced that it will hire 1,000 engineers for its India Development Centers across Bangalore, Chennai, and Hyderabad over the course of the year. Technology talent will be hired across software, product development, data science, risk analytics and business analytics streams at entry, mid-level, and senior roles. PayPal India also announced its plans for campus hires from top engineering colleges across India. The pandemic has accelerated the shift towards digital payments and highlighted the benefits of adopting a digital first approach. PayPal’s products and services have become even more relevant now and hence the need to focus on technology innovation across AI/ML, Data Science, Risk and Security, Customer Experience and other key areas Commenting on the announcement, Guru Bhat, VP Omni Channel & Customer Success, GM – PayPal India said, “Our India Technology Centers are the largest for PayPal outside of the U.S. and play a pivotal role in enabling us to constantly innovate and remain ahead of the curve. As digital payments move from a nice to have to an essential service, we are focused on investing in and nurturing world class technology talent to continue to offer products and services that meet the needs of our growing base of consumers and merchants.” The India Technology Centers currently employs over 4500 people across the three centres who a play a critical role in enabling a safe and seamless payments experience.    
Manforce Condoms launched its new campaign #DontMessAround
Mar 03 2021 By Admin
    Manforce Condoms has come up with a new campaign #DontMessAround, urging people to not create a mess while engaging in unprotected intercourse, but instead play it safe and use protection. As a leading brand in the industry, Manforce, through this campaign focuses on a larger responsibility of educating people to use condoms as messy scenarios which will be related to the situations of post-unprotected sex. The brand giving a messages that ‘Unprotected sex can be pleasurable but it’s unprotected for a reason.’ The unprotected sex can come with bigger problems such as STDs and unwanted pregnancy. Moreover, it can become a cause for a messy experience, and no one ever talks about that. Through this campaign the brand wants to remind people of the childhood memories when we used to play around and our teachers or parents used to tell us not to mess around and play safe. Similarly, Manforce condoms as a brand is here to act like a guardian to its users and tell them “#DontMessAround” while playing, just put on a Manforce and be safe.   Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, Put on a Manforce to avoid unprotected sex and sexual diseases”.   It is important to play safe rather than create a messy experience because  when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners.  
This Women’s Day, Reliance General Insurance Launches a digital campaign 'Womentum'
Mar 03 2021 By Admin
    Reliance General Insurance has today launched their new campaign 'Womentum’ to celebrate women from different walks of life on the occasion of International Women’s Day, with a special music video featuring the Indie-pop, jazz, and playback singing legend, Usha Uthup, who has inspired an entire generation of women.   #Womentum! is an anthem that acknowledges & salutes the spirit of millions of amazing Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum.   Link to the Video https://www.instagram.com/p/CL8f-3mBchW/ Womentum by Reliance General Insurance I Usha Uthup - YouTube  Reliance General Insurance has always believed in empowering women to be ambitious, self-driven and most importantly financially independent. Through this campaign, RGI pledges to constantly uplift the spirit of women and encourage them to celebrate and cheer their journey - To live bold. Live smart. Live the Womentum. This campaign is live over all social media platforms where RGI is inviting men and women from across the nation, to become a part of the Womentum challenge, to share their stories of inspiration and strength in form of reels with the anthem and keep up the Womentum.
Mamaearth announces #unitedbygoodness campaign to celebrate women's day
Mar 03 2021 By Admin
  Mamaearth, a toxin-free personal care brand built on the purpose of Goodness Inside, announces #UNITEDBYGOODNESS, a digital and social media campaign for International Women’s Day to commemorate deep-rooted goodness in women.  It is an undeniable fact that women are jack of all trades. They are leaders who lead the way, providers who shower us with love and warmth, and achievers who attain respect and success in their respective field. Their goodness comes through in many ways and becomes a reason for the happiness of people around them. Mamaearth has always believed in doing good deeds and celebrating the goodness in people. With the core belief that goodness starts with the small things that each one of us does every day, why should women’s day be only about trail blazing achievements? Beautifully put by H. Jackson Brown Jr., “It's the little things in life that matter the most”, hence Mamaearth would like to invite everyone to recognize the goodness in women, this women’s day.  The campaign encourages everyone to celebrate their goodness this women’s day, recognizing the smallest act of goodness done by fellow women. Mamaearth believes that women have done so much good in the world, and we all can share the positive force they induce in society. With this campaign, the brand wishes to unite women all over the country by small deeds of goodness. Commenting on the initiative, Ms. Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Pvt. Ltd. says, “Goodness is at the core of Mamaearth, and Women’s Day could not be any different. Invariably, on this day, we recognise women achievers in business, science, sports etc; but women play more roles than one, and they spread goodness in the lives of people around them. This was our starting point, and we are excited about this campaign and we urge people to come together and celebrate goodness with the women who add value to their lives.”     

Agencies

Glad U Came Partners With Open Secret On Women’s Day Campaign Called #SecretAdmirer
Mar 02 2021 By Admin
  To mark International Women’s Day, Glad U Came alongside Open Secret, a Mumbai-based gourmet snack startup celebrates the occasion by launching its #SecretAdmirer campaign. Glad U Came X Open Secret campaign, #SecretAdmirer revolves around women appreciating women who inspired them by their positive spirit.   An influencer and celebrity-led social media campaign contributes towards yielding the best results for brands in order to reach your target audience. #SecretAdmirer campaign appealed to a number of celebrities and influencers wherein they wrote the #SecretAdmirer on their palm with the name of the woman they're talking about on a plain piece of paper/ placards and posted a picture holding it.   The award-winning PR and Influencer Marketing agency alongside Open Secret aims to create an online space for women showcasing gratitude towards other women. The campaign also focuses on women supporting women by showing them true love, respect, and feeling secure.   Commenting on the association, the founder of Open Secret said, “I grew up in a small town in Rajasthan where I saw the gap between the opportunities available for girls and boys. Thankfully my mother thought otherwise while raising my brother and me. While I studied at Harvard business school, I knew I wanted to come back and make a difference. The only way forward for women is to stand by each other. While I cofounded open secret my mission was to empower women (especially mothers) not only with our products but every decision we make. We hired women contractors for our manufacturing, 50% of our staff is women! I believe that we all have the  privilege to make a difference and it’s our responsibility to make this world a fairer place!”   Website: https://opensecret.in/   Maddie Amrutkar, Founder of Glad U Came said, “We need to reverse the stereotype that women don’t support other women. With this partnership, we vision of building a global community of strong women who share how women significantly inspire them everyday and help one another succeed.”   Website: https://www.gladucame.in/
No more waiting for 3 years! McDonald’s Is Making This Year Special For those born on February 29th
Mar 01 2021 By Admin
   Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings - people who were born on February 29, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for the leaplings, McDonald’s is curating an exclusive menu which will be only available to those born on February 29th. This special menu includes mouth-watering veg / non-veg burgers, desserts, and shakes.   The brand has also launched a film created by DDB Mudra Group, which highlights different things that people born on February 29th get to hear often, be it a humorous dig at their “actual” age or jokes around their birthday holiday. The film ends with the leaplings having the last laugh after they find out that McDonald’s has curated a Surprise Leap Meal that only and only, they can avail of from 27th Feb – 7th Mar.     Talking about the offering, Arvind RP, director - marketing and communications, McDonald’s India (West and South) said, “McDonald’s has always aimed to create special moments for one and all. Unlike all others, the leaplings have to wait for 3 long years to celebrate their actual birthday. With this campaign we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”   Speaking on the campaign, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Everyone loves their birthday. It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in 4 years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”   The Limited Time Menu will be available across select McDonald’s outlets in West & South from February 27th to March 7th, 2021.   Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India has also elevated its world-class safety and hygiene practices at all restaurants across dine-in, delivery and takeout as a part of its Golden Guarantee proposition of Extra Safe and Great Taste. All the outlets are adhering to all social distancing measures and making sure food is prepared and served in a completely safe and contactless manner. So, what are you waiting for? If you are a leap year baby, go try this menu curated especially for you until it lasts!   McDonald’s India (West & South) is curating a special menu exclusively for ‘leaplings’ – people who are born on February 29 Link: https://youtu.be/e4n8GLh6IDg  
The One Club Announces Fusion Juries For The One Show 2021 and ADC 100th Annual Awards
Feb 26 2021 By Admin
     The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the inaugural One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards, the advertising and design industry’s first global awards to recognize great work that best incorporates diversity, equity and inclusion (DEI) principles, and underrepresented groups in both creative content and the team that made it.   Initial Fusion Pencil judges for The One Show 2021 are: Samira Ansari, executive creative director, FCB, New York Komal Balakrishnan, senior manager, Brand, Marketing & Technology, Shell, Houston Sergio Claudio, global creative, experience leader, Adobe, Denver Brandon Farbstein, global inclusion strategist/speaker, Washington, DC Vann Graves, executive director, VCU Brandcenter, Richmond Amber Guild, president, T Brand at The New York Times, New York Christina Mallon, global head of inclusive design and digital accessibility, Wunderman Thompson, New York Anu Niemonen, executive creative director, Wunderman Thompson, Helsinki Ute Poprawe, brand transition, diversity consultant, Poprawe Consulting, Frankfurt Deadra Rahaman, vice president, Brand Strategy, Huge, Detroit Resh Sidhu, executive creative director, Barbarian, New York Chaka Sobhani, chief creative officer, Leo Burnett, London The first group of Fusion Cube judges for the ADC 100th Annual Awards are: Sherina Florence, group creative director, 72andSunny, New York (chair) Ajayib Alsadi, creative director, UBRAND, Riyadh Bruno Brux, executive creative director, GUT, São Paulo Herbert Hernandez, founding partner, Gigil, Manila Tony Kalathara, group creative director, 72andSunny, New York Winter Mendelson, founder, executive creative director, Posture Media, New York B. Monét, writer, director, New York/Los Angeles Kevin Morosky, founder, head of creative, Pocc, London Enrique Mosqueda, creative director, Instagram, San Francisco Takayuki Niizawa, chief creative officer, Wunderman Thompson, Tokyo Ruchi Sharma, founder, chief creative officer, HumanSense, Colombo (Sri Lanka) Laurel Stark Akman, freelance creative director, San Francisco Tea Uglow, creative director, Google Creative Lab, Sydney Jessica Williams, visual artist, JTaylor Studios, Dallas Zipeng Zhu, designer, art director, illustrator, animator, Dazzle Studio, New York Gerrit Zinke, managing director, creation, thjnk, Hamburg The Fusion awards have three criteria.  Winning entries must first meet the different specific judging standards for The One Show (excellence in creativity of ideas and quality of execution) or the ADC Annual Awards (brilliance in craft, design and innovation).   Entrants must also disclose the percentage of relevant agency, production company and design studio teams directly involved in this work who are part of underrepresented groups — including women and other marginalized genders,, racial or ethnic groups, LGBTQ+, people with cognitive or physical disabilities, etc. -- and how they implement DEI principles when putting the team together.   In addition, the work must communicate authentically with the target audience in terms of casting, language, script, narrative and design to address DEI factors such as racial and ethnic diversity, gender diversity, ageism, cognitive or physical abilities, positive body image, sexual orientation, all kinds of discrimination, negative stereotypes, etc.   “The industry has a glaring diversity problem, and Fusion is the first industry award to provide global recognition to the great work and teams who are leading the way in DEI,” said Kevin Swanepoel, CEO, The One Club.  “These diverse juries of creative leaders will help us make Fusion the new global industry standard for rewarding excellent work, created by a diverse team, that speaks in an authentic voice to the target audience.”   Once considered a long-term business goal, DEI has become an important, proven core strategy for many of today's successful businesses and organizations. Studies show when a business makes DEI a priority, every facet of the organization benefits, including the bottom line.   Fusion awards also encourage brands to use these criteria as a framework for making their own marketing more diverse. It can serve as a global benchmark, representing a new way for brands to demand accountability from their agencies and partners for providing greater diversity in their work and creative teams.   Entries to The One Show 2021 and historic ADC 100th Annual Awards can be submitted now, with fees increasing after each deadline period.  Regular deadlines for both shows are March 12, 2021, extended deadlines are March 19, 2021, and final deadlines are March 26, 2021.  Judging will take place online.  No physical entries will be accepted this year, eliminating shipping costs for entrants.   The new Fusion Pencil and Cube are the latest example of The One Club’s ongoing global nonprofit commitment to pushing diversity and inclusion forward in advertising and design.   The effort began more than a decade ago when the organization started its annual Where Are All The Black People diversity conference and career fair, and continued with its global Creative Boot Camps and mentorship programs for diverse college students and other young creatives.     Last year, the club launched ONE School, a groundbreaking free portfolio program for Black creatives now active in Atlanta, Chicago, Los Angeles and New York.   Unlike for-profit awards shows such as Cannes and others, The One Club is a non-profit organization that puts revenue generated from awards entries back into the industry in the form of programs under its four pillars: Education, Inclusion & Diversity, Gender Equality and Professional Development.      
Pepsico India launches a new campaign for sting
Feb 21 2021 By Admin
   Sting has unveiled a brand new ‘Energy Bole Toh Sting’ campaign showcasing how the beverage creatively offers a jolt of energy! Electrifying the youth with the energetic campaign, the brand has launched a fun new TVC which is an extension of Sting’s ‘Electrifying energy, ultimate taste” campaign of last year.   The quirky TVC encourages consumers to electrify their moment with the refreshing taste of Sting®. The film showcases a girl in a fix as she looks at an elevator, which has stopped working again.  A boy approaches her and cheekily offers to give her a lift to her floor.  A sip of Sting was all it took for the electrified boy to race up the stairs with the girl being carried on his back. Impressed by the boy’s energy, the girl ends up giving him her number as the film reiterates the new ‘Energy Bole Toh Sting’ messaging.   Speaking about the launch of Sting’s new campaign, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said, “Sting is a refreshing drink that not only energizes the body but also stimulates the mind. The new TVC is an interesting and fun take on electrifying moments with the help of Sting and we are confident that this film will resonate strongly with our younger consumers who are always on-the-go.” The new Sting TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting is available in small single serve packs in 200 ml and 250 ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.

Knowledge Centre

Insurance mindset report- Covid Era - by Max Life Insurance
Mar 02 2021 By Admin
  Reinforcing its commitment towards ensuring greater financial protection for the country, Max Life Insurance Company Ltd. unveiled the findings of the third edition of its flagship survey ‘Max Life India Protection Quotient 3.0 (“IPQ 3.0”)’ in partnership with KANTAR. As per the survey, Group Term Owners (salaried professionals who own term life insurance offered by their employer) were found to be more financially secure than salaried non group term owners, and the term insurance ownership among the self-employed was observed to be increased during the pandemic.   In the backdrop of Covid-19, group term life (GTL) insurance owners displayed a higher protection index of 49 in comparison to salaried non GTL owners at 38. The survey revealed that the degree to which GTL owners are aware about life insurance products or knowledge index stood at an impressive 69 points, whereas it remained relatively lower for salaried non GT owners at 56. As a result, the former’s life insurance ownership levels stood at a higher 86% for salaried GTL owners in comparison to 68% for salaried non GT owners.  The survey also revealed significant changes in employees’ attitudes towards life insurance and continued financial coverage during unprecedented times. Around 65% respondents of group term life cover owners said that life insurance cover being offered by the employer was an important factor to decide on their employment with a company. Moreover, 56% salaried group term life cover owners and 53% salaried non GTL cover owners said that employers should offer life insurance advice to plan personal finances better.  Commenting on this, Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance said, “Faced with the possibility of a job loss, income decline and potential loss of health care, the Covid-19 pandemic heightened employees’ financial vulnerabilities. As a result, there was an increased focus towards savings and investments that could help combat unforeseen circumstances along with ensuring comprehensive financial protection. The insights also point towards the need for employers to assume a key role in helping their employees build long term financial resilience over the course of their employment.” In addition to this, there was also a notable increase in financial protection levels of salaried and self-employed classes. Term insurance awareness of salaried class increased from 57% last year (as per IPQ previous 2.0 survey) to 62% this year, whereas term insurance awareness of self-employed jumped from 51% to 63%. Consequently, term insurance ownership also increased from 26% to 28% for salaried respondents and from 24% to 31% for self-employed marking a positive development as self-employed surpassed salaried in term insurance ownership for the first time.  The following findings reveal detailed insights across financial priorities and anxieties of salaried group term insurance owners, salaried non GT owners, salaried and self-employed cohorts: Group term insurance owners more secure across facets of financial protection   With financial security levels at 69%, group term life insurance owners were found to be more secure across different facets of financial protection even amidst the pandemic. Owning life insurance from their employers, 77% group term owners felt secure about financially catering to their child’s education whereas 74% felt secure about fulfilling family’s basic needs and 71% felt financially secure about their jobs/business.  As opposed to this, salaried non GT owners showcased financial security levels at an average of 56% and were less secure across various facets. Only 62% felt secure about fulfilling family’s basic needs, 61% felt secure about financially catering to child’s education, and 59% were secure about their jobs/business.  However, only 57% group term life insurance cover owners feel life cover offered by employer group term is sufficient   Group term life cover owners also displayed high term insurance awareness and ownership of 73% and 43% respectively, as opposed to salaried non GTL cover owners, only 58% of whom were term aware and only 24% owned term insurance. Given this heightened awareness of financial protection, only 57% group term owners felt their group term life insurance cover (offered by the employer) was sufficient whereas 37% group term life cover owners said it was only somewhat sufficient and 4% said it was not sufficient at all. The same points at an opportunity for employers to engage with staff on insurance and related benefits conversation, motivating them to avail of greater insurance in the wake of Covid-19.  Salaried class continue to be higher on protection and knowledge index in comparison to self-employed   The survey also witnessed that salaried class outperformed self-employed across protection, knowledge index, and security levels even as the latter displayed compelling progress. Both cohorts registered an increase in their overall protection levels – while protection index of salaried class increased from 37 last year survey (IPQ 2.0) to 41 now, that of self-employed rose from 35 to 39.  Knowledge index or life insurance awareness of salaried class stood at 59 which resulted in life insurance ownership of 72%. While knowledge index of self-employed class was at a relatively lower 55, the cohort owned marginally more life insurance at 73%. Despite this, the overall security levels of self-employed group stood at a lower 57% as compared to 59% of salaried group.   About India Protection Quotient    Instituted in 2019, India Protection Quotient is an annual survey by Max Life in association with Kantar aimed to understand the pulse of the Indian consumers in the financial protection space. Launched with the sub-objective to increase uptake of term insurance, as the most fundamental and economical form of life insurance, the survey aims to reveal the state of urban Indians with regards to current financial security levels, changing savings & investment patterns, key anxieties & triggers of financial protection in a contemporary world.   India Protection Quotient the degree to which Indians feel protected from future uncertainties, on a scale of 0 to 100, is a proprietary tool developed in partnership with Kantar. It is based on the attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (term, endowment and Unit Linked plans).   
‘Sunny days ahead for freshers’, states TeamLease EdTech Career Outlook Report
Feb 21 2021 By Admin
  TeamLease EdTech , India’s leading learning solutions company, a group company of TeamLease Services, today launched their latest report – ‘Career Outlook Report Feb-Apr 21’. An in-depth analysis, Career Outlook Report delves deep into the hiring intent of employers, job profiles in demand, skills that fit the job roles and courses that can help fresh job seekers with actionable information for the period February- April, 2021. According to the report, India Inc is keen on hiring fresh skilled talents. In fact, more than 15% of the corporates have expressed an intent to hire freshers indicating achche din for Freshers. Though all the sectors are keen on hiring freshers at varying numbers, Informational Technology, Telecommunications, Ecommerce and Start-ups seem to be the leaders.    Further, from a job-role point of view, while corporates are keen to hire freshers across job roles, Business Development and Sales Professionals, Graphic Designers, Digital Marketing Associates, Content writers & Web Developers are the areas that most of the sectors are looking at scaling up fresher’s presence. Out of the 21 sectors studied, about 10 have expressed their intent to hire freshers for the role of Business Development/Sales Professionals. With 5 sectors looking to consider freshers for the role of Graphic Designers, this profile is also one wherein hiring is expected to be buoyant.   Sharing his perspective on the trends, Mr Shantanu Rooj, Founder & CEO, TeamLease EdTech, said, “Despite the COVID 19 pandemic, hiring of freshers continues to be on a strong growth trajectory. For the period February-April, 2021, freshers hiring intent has improved by 2.5 times from the lockdown period and as the economy opens up, it is expected to go up further. Apart from the buoyancy what stood out was the growing focus on specialised skills that employers expect from fresh job entrants. In fact, out of the 90 job roles – in popular demand – that corporates are looking at hiring freshers more than 65% are the ones that require specialised skills. HEIs can use the information in the report to tweak their curriculum to suit the needs and the demands of the industry.”   A detailed drill down the report also deep dives into key skills that freshers need to become employable and the top courses that can help the freshers increase their chances of getting a job. As per the findings, employers expect freshers to be equipped with domain skills like Product/Service Advertising, Data Analytics, Web/Mobile App Development and Spreadsheet Skills. Additionally, according to the report, employers also expect freshers to possess soft skills like Reasoning, Analytical thinking, Complex problem solving, Active learning and Critical Reasoning.  From a course point of the most ideal courses that freshers can look at to improve their employability are Automation, Software Development and Graphic Designing.   Commenting on the aspect of skilling being imperative for freshers to get the right jobs, Ms Neeti Sharma, Co-Founder and President, TeamLease EdTech, said, “While the optimism for freshers hiring is growing stronger, what candidates need to understand is that employers are extensively looking for talent with specialized skills. Of late, regular degree courses are not completely adequate for honing skills amongst freshers. In fact, most of the sought out jobs profiles for freshers requires additional learning and freshers need to constantly invest in up-skilling themselves and staying ahead of the curve. The need of the hour is not just hone domain skills but also soft and niche skills.”   The Career Outlook Report attempts to bridge this gap and provide career-enhancing insights into job roles and skills the market requires and the types of courses that prepare job seekers to effectively respond to market demand. The report analyses insights gathered from 815 employers, across eighteen sectors and fourteen cities in India.
Footwear major Bata continues business revival, posts 258 million net profit
Feb 11 2021 By Admin
     Footwear major Bata India Limited today announced results for the quarter ended 31st December 2020. Backed by improving sales during festive season, revenue from operations for the quarter stood at 6147 million, and the company clocked in net profit of 258 million.   Owing to the various customer-centric measures adopted in the wake of Covid-19, Bata India has been successful in getting back on its recovery path, with improvement in sales through its retail outlets and e-commerce platforms, and hyperlocal digftal channels- Bata ChatShop and Bata Store on Wheels. Sales through digitally enabled platforms now make up 15°A of the total sales, growing by 3 times in the fast one year. In terms of portfolio-mix, the Formals (incl. School business) & Fashion categories continued to be subdued as expected due to prevailing market conditions, the Casual, Fitness & Essentials categories bounced back leading to company‘s overall volume reaching 88% of pre-Covid levels.   To spread positivity, Bata launched its first big campaign of the year — Kick Out 2020, along with its new collection — ’Ready Again.’ The launch helped the brand in uplifting customer sentiment and getting them to shop from its retail & online store during festive season. It also rolled out its first ever ‘Sneaker Fest’, which helped drive younger consumers to shop from its North Star & Power brands.   Sandeep Kataria, CEO — Bata Brands, stated: “Owing ro decline in Covid cases and vaccine rollout, the overall market sentiment is improving significantly. Backed by good festive 5o/es and our targeted Consumer outreach, our sales have recovered to 74Po of pre-Covid levels. As o result of our focus on omni-channel retailing and scaling up our digital presence via online marketplaces and our online store, 60°X› of our marketplaces’ orders today are fulfilled by Bata stores and 100°% for bata.in. As we witnessed demand for footwear steadily grow over the lost 3-6 months, we kept expanding our reach through new franchise & multi-brand outlet stores. While we focused on reviving sales, we also kept focus on cost-savings measures across our network and enhancing productivity. Overall, we're encouraged by the increasing momentum during the December quarter and we continue to launch new ways to serve our customers better, offering them greater convenience and flexibility. All these measures have enabled us to revitalize the business ond soon we expect to get into the thrive phase of our recovery plan.”   Bata India also continued to strengthen its brick and mortar presence in tier 3 & 4 cities by opening new franchise stores across the country, with 221 Franchise stores at the end Dec 2020.   Key Highlights:   ·Bata continued to double-down on its focus on cost-savings measures by working closely with landlords for store rentals optimization, controlling discretionary spends and looking for productivity-enhancing measures ·Sales through digitally enabled platforms like Bata website, online marketplaces, Bata ChatShop, Bata Home Delivery and Bata Store on Wheels contributed over 15% of total revenues. Bata set-up its presence on all major marketplaces & drove demand by in-market audiences’ campaigns ·In Institutional & Distribution business, as the economy started opening up, Bata won orders to supply safety & industrial shoes to companies in cement, steel & railways sectors. In addition, it continued its expansion drive in smaller towns by appointing new channel partners ·Manufacturing: From Jan 2021 onwards, as demand picked up, production inched back to pre- Covid levels ·Bata opened a total of 45 new franchise stores in the quarter, taking its total to 221 Franchise stores. Some of the new towns include Itanagar(known as the land of dawn-lit mountains), Varkala(known as The Pearl of the Arabian Sea), Sivakasi(known for its firecracker, matchbox & printing industries), Pali(known as textile hub of Rajasthan) and Ratnagiri(known for its touristy monuments, temples & beaches), all having population between SOK to 3 lakh. ·Bata won first awards in ’Quality’, ’Best HR Practices’ and ’Cost Competitive Organization’ categories at the 13th CII National Competitiveness & Cluster Summit 2020 ceremony ·CSR: As part of its globally announced shoe donation-drive to benefit local communities and support Covid heroes, Bata India has donated 1.23 lakh pairs to medical workers & their families, police & children across 34 cities, with its overall commitment to donate 2 lakh pairs  
Bharti Airtel posts the highest ever consolidated quarterly revenues of Rs 26,518 crore – up 24.2% YoY
Feb 04 2021 By Admin
  Bharti Airtel Limited  today announced its audited consolidated Ind AS results for the third quarter ended December 31, 2020. Q3’21 Performance: The consolidated revenues for Q3’21 at Rs 26,518 crore grew 24.2% YoY. Consolidated mobile data traffic at 8,191 PBs in the quarter with a healthy YoY growth of 52.9%. India revenues for Q3’21 at Rs 19,007 crore increased by 25.1% YoY. Mobile revenues grew by 32.4% YoY on account of the improved realizations as well as strong customer addition. ARPU for the quarter came in at Rs 166 as compared to Rs 135 in Q3’20, an outcome of our focus on acquiring quality customers as well as secular upgrading of customers to data. The company continues to garner a strong share of the 4G net ads in the market. 4G data customers1 increased by 33.8% YoY to 165.6 Mn compared to the previous year. Over the last 4 quarters, the company has added ~42 Mn 4G customers to its network. ARPU continues to be the best in industry - average data usage per data customer at 16.4 GBs/month; while voice usage was at 1,027 mins/customer/month. 1 Data Customer Base – A customer who has used atleast 1 MB on GPRS/3G/4G network in the last 30 days. Customer Base is defined as customers generating revenue through recharge, billing or any outgoing activity. 2 The term ‘Underlying’ refers to impact of accounting policy change deferring activation, installation & rental revenue over the life of the customer under DTH business in FY’20. The company continues to see strong traction in its post-paid business also and added ~700K post-paid customers this quarter. We continue to invest ahead of the curve to create capacities and provide a brilliant experience to our customers. Several initiatives have also been undertaken to improve Network quality – leveraging digital tools/probes to monitor and improve customer experience, scaling up Vo-Wi-Fi adoption to improve indoor experience. We now have over 18 Mn customers using our Vo-Wi-Fi services. Homes business segment witnessed a revenue growth of 2.3% YoY with highest ever customer additions of ~215K during the quarter to reach to a total base of 2.79 Mn. We re-calibrated our offering and launched Xstream bundles with content and unlimited internet to accelerate penetration. The company continued to scale up the LCO partnership model to expand its footprint in non-wired cities, extending the model to over 120 cities. Airtel Business continues to accelerate its momentum with 9.2% YoY growth, driven by demand for connectivity and solutions across global business and domestic businesses. The company continues to expand and grow adjacent verticals such as Data centres, Cloud, Cyber security, Customer relationship management platforms, video-conferencing amongst others. Digital TV witnessed a growth of 5.8% YoY on an underlying2 basis, on the back of strong customer additions of 485K during the quarter. We continue to make progress through innovative propositions and differential experience to accelerate the business growth. The Digital services offerings of Airtel continue to see robust growth. MAUs increased to over 190 Mn across our key digital assets – Thanks, Wynk, Xstream. There are over 1.2 million retailers transacting and making payments every day on Mitra App. Online recharges continue to contribute around 50% of overall revenues. Consolidated EBITDA witnessed an increase of 38.2% YoY to Rs 12,178 crore in Q3’21. This led to an improvement in EBITDA margin from 41.3% in Q3’20 to 45.9% in Q3’21. Incremental EBITDA margins across businesses remained healthy, with mobile services EBITDA improving from 35.9% in Q3’20 to 43.7% in Q3’21. Consolidated EBIT increased by 134.9% YoY to Rs 4,665 crore. The Consolidated Net loss before exceptional items for the quarter stands at Rs 298 crore. The Consolidated Net income after exceptional items for the quarter stands at Rs 854 crore.   The Net Debt-EBITDA ratio (annualized) and including the impact of leases as on December 31, 2020 is at 3.03 times as compared to 3.40 times as on December 31, 2019. Excluding pending AGR dues, the Net Debt-EBITDA ratio (annualized) is at 2.52 times as on December 31, 2020. AGR Matter: During the quarter, the Group has filed an application before the Hon’ble Supreme Court inter-alia highlighting basic arithmetical, clerical and computational errors in the DOT demand. The application is pending adjudication. In a statement, Gopal Vittal, MD and CEO, India & South Asia, said: “Despite the unprecedented volatility that we have confronted through the year, we delivered another strong performance this quarter. This consistency in performance was across every part of our portfolio, as reflected in market share growth across all our business segments. This has been made possible due to our agility, the continued re-orientation of our business model and our relentless focus on what truly matters – serving our customers. The main highlight of the quarter was the ~13 Million 4G customers we added in our Wireless business. As a result, we grew our revenues by ~25% over the same period last year and margins expanded. We are also proud to have become India’s first Telco to have demonstrated a LIVE 5G service over a commercial network in Hyderabad city. This reaffirms our strategy to win with quality customers.” COVID-19 While the pandemic continues, we see a gradual return to normalcy. Our focus continues to be on delivering uninterrupted services and great end user experience while ensuring safety of our employees and partners continues to remain our key priority. Network: We maintained strong momentum of infrastructure deployment to support growing customer needs. Our network teams continue to ensure urgent response for service restoration where impacted, while simultaneously improving the overall network experience of customers through digital tools and analytics. Safety and society: Our utmost priority remains safety of our employees and partnerships. We have provided all sanitation essentials to our workforce on the field and stepped up hygiene measures across all our offices. Our offices across the country remain open with voluntary attendance ensuring strict adherence to local regulations. We have ensured comprehensive insurance coverage for our employees, tied up with major hospitals across the country, empanelled network of doctors and extended financial support to our partners wherever critical for medical expenses. Summary of the Consolidated Statement of Income – represents consolidated Statement of Income as per Indian Accounting Standards (Ind-AS) (Amount in Rs crore, except ratios) Dec 2020 Dec 2019 Total revenues 26,518 21,344 24.2% EBITDA 12,178 8,812 38.2% EBITDA/ Total revenues 45.9% 41.3% 4.6% EBIT 4,665 1,986 134.9% EBIT/ Total revenues 17.6% 9.3% 8.3% Profit before tax 592 (915) 164.7% Net Income 854 (1,035) 182.4% Quarter Ended Y-o-Y Growth Particulars Customer Base (Figures in nos, except ratios) Particulars Unit Dec-20 Sep-20 Q-o-Q Growth Dec-19 Y-o-Y Growth India 000's 336,224 320,605 4.9% 308,738 8.9% South Asia 000's 2,868 2,865 0.1% 2,933 -2.2% Africa 000's 118,903 116,371 2.2% 107,140 11.0% Total 000's 457,995 439,841 4.1% 418,811 9.4%  

Gaming

Olympic Council of Asia and AESF Introduces the ‘Road to Asian Games’ Campaign for 2022 Asian Games
Mar 02 2021 By Admin
    The Olympic Council of Asia (OCA) and Asian Electronic Sports Federation (AESF) has confirmed the introduction of the new program, ‘Road to Asian Games’ for the upcoming 2022 Asian Games. In addition, the OCA has confirmed again the appointment of the AESF as the only Technical Delegate who will take charge of all the matters of technical conduct for Esports events at the 2022 Asian Games.   The AESF will be the exclusive organizer of ‘Road to Asian Games’, the official qualifier program and competition of esports to the Asian Games final. The AESF is the first Esports federation to introduce a direct pathway, ‘Road to Asian Games,’ whereby event titles selection and confirmation will be decided by AESF and allow publishers to be part of an Olympic event such as the Asian Games. The campaign will begin in Hangzhou 2022, and with AESF to continue the organization of Esports through to Nagoya 2026, Doha 2030 and beyond. This initiative will be the first of its kind to bring fair and equal opportunities to all publishers and advance esports developments not just to Asia, but worldwide.   With Esports making its debut as a medal event at the Asian Games, the AESF ‘Road to Asian Games’ campaign will also extend beyond the competition scenes. This campaign will lay the foundation in bringing the Olympic Spirit to esports and introduce an education program for participating Esports athletes to share the Olympic Movement and Values not just in Asia, but globally. With plans for the promotion, sustainability and legacies underway, the emphasis will be on education and development in Esports. The key area of focus will be grassroots development, inclusion programs, career pathways, health and wellbeing support, as well as athlete’s rights and protection.   The AESF is excited to accelerate the esports movement from competitive video gaming event into official sport event with the participation in the Continental Games. The AESF plans to include virtual and simulating sports to the ‘Road to Asian Games’ and finals competition as a demonstration event, which will further encourage and expand esports scope from traditional titles which are recognised as console, computer or mobile esports game events. This inclusion will also aim to encourage both sports and esports community to engage in physical activity and promote mental wellbeing.   To officialise the partnership for the ‘Road to Asian Games’ campaign and the confirmation on the roles & responsibilities of AESF, an official Signing Ceremony was held with the OCA Director General Dr. Husain A H Z Al-Musallam, OCA Director of Sports Mr. Haider A H E Farman, AESF President Mr. Kenneth Fok, and AESF Director General Mr. Sebastian Lau in attendance.   Announcing the partnership, Director General of OCA Dr. Husain AHZ Al-Musallam said “It is a great pleasure to officially announce our partnership between OCA and AESF for the new Esports program for our Asian Games and OCA will provide full support for successful Esports events at the 19th Asian Games in Hangzhou, China. We wish the best to our partner AESF on the journey ahead,” he added.   In line with this partnership, the OCA reconfirms that the AESF is the sole official governing body of esports in Asia and will be fully responsible for all technical aspect of esports competitions at Asian Games as well as any other OCA events.   “I would like to express our sincere appreciation for the continuous support and trust from the OCA. I believe that the Asian Games presents the best stage for us to share Olympic Values with Esports community and we aim to make our Esports communities develop further through this opportunity. Also, we look forward to a successful collaboration with OCA as well as LOC.” said Mr. Fok in a speech during the signing. Disclosing AESF’s role and responsibility, OCA Director of Sports Mr. Haider A H E Farman added, “Leading up to the Asian Games, the Asian Electronic Sports Federation will have the leading role and take full responsibility in the selection of esports titles in collaboration with the OCA. From the qualifying rounds to the grand finals of each esports event, rest assured that the OCA and AESF, together with LOC will work hand-in-hand, ensuring successful esports events for the 19th Asian Games Hangzhou 2022.”   Mr. Sebastian Lau of AESF further conveyed his gratitude during the ceremony, “As the Asian Federation, the AESF is honoured to be organizing the esports qualifiers and the Technical Delegate for the upcoming Asian Games. We will start from Hangzhou, and I am looking forward to exploring more opportunities together with all of you and make the evolution of esports further in Nagoya 2026, Doha 2030 and beyond.”   More than just an Esports event, the ‘Road to Asian Games’ and finals at the 19th Asian Games exhibits the growth of Esports from competitive gaming event to an official sport event and the AESF, with the full support of OCA and LOC, will assure the most competitive and extraordinary esports event to date.   Road to Asian Games Partnership Summary   Esports Event Title Selection AESF will select the esports event titles to be contested for the qualifiers and finals at the 2022 Asian Game and make the final confirmation on the selected titles in collaboration with the OCA.   Eligibility and Participating Teams Leading up to the 2022 Asian Games in Hangzhou, China, the AESF is responsible for identifying the finalists for their respective esports event titles through regional qualifiers as part of the ‘Road to Asian Games’ competition campaign which will lead to the Final at 2022 Asian Games in Hangzhou, China. Qualifiers and Finals The AESF will form the qualifying and final tournament structure for all esports events and conduct the qualifiers for all participating Asian countries at the 2022 Asian Games in Hangzhou, China, in collaboration with the OCA.   Community Outreach Programs As part of the Asian Games community outreach, AESF will deliver and execute the AESF Experience Program with full support from the OCA. Aiming to connect with the esports community and fans alike, this program also aims to deliver the best Esports experience while also attracting new esports fans.  
Hyderabad FC onboards Playermaker as Official Wearable Technology Partner
Feb 21 2021 By Admin
  Hyderabad FC announces its association with global sports technology giant, Playermaker who becomes HFC’s Official Wearable Technology partner till the end of 2022-23 season. Through the association, Hyderabad FC will look to explore the technical, tactical, and physical data of the player, helping them develop their game. With this landmark deal, Hyderabad FC become the first Indian Super League club to tie up with Playermaker. The club, who are currently in a race for the play-off spots, plan to make the most of their association with Playermaker and will also extend the use of cutting-edge data to their reserve and youth teams as well. Globally, footballing giants as well as hundreds of smaller clubs and academies have started using Playermaker as a tool for elite player development. The Playermaker solution was architected by an interdisciplinary team of experts in the fields of biomechanics, machine learning, and football innovation, the Playermaker device collects both technical and physical - performance data such as number of touches, leg balance, short/long possession, kick velocity, distance running, top speed, number of sprint and many more, and makes it available for analysis within minutes of completing training sessions and matches. “Hyderabad FC is delighted to have partnered with Playermaker and to be able to use their cutting-edge football technology for our Performance related purposes. At Hyderabad FC we are focusing on and putting in place systems and processes for continued and sustained development on and off the pitch, and this technology allows us to benefit in that regard both now and in the future”, said Sujay Sharma, Director of Football, Hyderabad FC. “We are happy to have tied up with our first Indian Super League club Hyderabad FC. We look forward to a fruitful partnership with a team that has given chances to a lot of Indian youngsters this season. We wish them all the best for the play-off race,” said Steve Jenkinson, VP Sales UK, EU, India  
Pocket Aces’ Loco and Global Tech giant Logitech G join hands to host India’s largest PC tournament
Feb 09 2021 By Admin
       Loco, India’s leading live game streaming, and esports platform, announces its partnership with the global leader in gaming and PC accessories, Logitech G. The partnership marks a new milestone in the former’s mission to deliver unrivaled entertainment to the strong PC gaming ecosystem in India. With a vision to reach out to the PC gaming community which is expected to be valued at $36.9 billion, both brands who are leaders in their respective industries, have teamed up to host one of India’s largest PC gaming tournaments. The tournament will see skilled PC gamers competing across four of the most popular and exciting PC games - Valorant, CS: GO, Rainbow 6 Siege, and DOTA2.   This industry-revolutionizing association will help create a unique value proposition for both the brands, showcasing Logitech G’s gaming peripherals/ gear/ accessories, as premium products along with Loco hosting an undoubted seamless streaming experience for players and viewers across the globe. The five-month-long tournament that kick started in September'20 received a resounding response, with over 96 gaming teams including A-lister teams and pro players competing for top honors. Live-streamed on the Loco app, viewers can follow their favourite players, and see first-hand how Logitech G products can improve their play, apart from learning a new skill set to better their game. Further adding to the excitement and grandeur of the tournament, influencers such as AnkkitaC and Hydra Flick have also come on board as commentators. Commenting on the partnership, Dhiraj Soni, Head of marketing and gaming category, Logitech India said, “Logitech G has been constantly innovating for the vibrant and young community of gamers to have an immersive and seamless gaming experience. We carry a legacy when it comes to gaming peripherals and we are thrilled to partner with Loco to reach out to the gaming community through the esports tournament.” He further added, “We have been contributing significantly towards building a robust gaming ecosystem. We have a wide portfolio of products, enabling first time gamers with G102 mouse and G213 keyboard, enhancing performance for gaming enthusiasts with G502 mouse series and G733 wireless headsets, and appealing to pro gamers with the highly successful GProX headset.”  Speaking about the partnership, Anirudh Pandita Founder, Pocket Aces, said, “We are at a key inflection point for gaming in India and we are excited to collaborate with Logitech, which has been at the forefront of supporting the gaming ecosystem in multiple countries. Working with a hardware giant like Logitech creates exciting possibilities for increasing penetration for PC gaming in the country and supporting existing gamers in the category. As the home of Indian gaming, Loco will continue to work towards supporting various categories of gamers and providing pathways for them to demonstrate their skill to the entire nation.” Being the early pioneers of the Indian game streaming and epsports broadcasting space, Loco has strengthened its position in the constantly growing gaming ecosystem, which comprises over 300 million gamers and is estimated to be worth USD 1 billion by 2021. With market leading partners like Fnatic India, Red Bull, NBA 2K League, Loco aims to bring the cutting-edge gaming experience to the gaming ecosystem in the country. Loco already houses some of India’s top competitive gamers and streamers such as Jonathan, Ghatak, IND Snax, and Xyaa, who, along with top teams like Fnatic, IND, 8bit, and Team Tamilas among others.
MTV launches the hunt for India's biggest memer with #mtvmemestars
Feb 08 2021 By Admin
  Rasode Mein Kaun Tha?   Binod.   Nahi, Monolith tha.   Don’t care! I WON THE ELECTION!   Yeh Bhi Thik hai! Scroll through your social media anytime, anywhere and BAM- Meme ki Duniya mein aapka swagat hai!   From Goa plans (that never take off!) to lockdown woes, ghar ke kaam to ghar se kaam, New Year, New Me to New Year, Same Disappointment - there is a Meme for almost everything! With memes increasingly becoming the go to language of the Gen-Z, it has undeniably unified the globe with bountiful of quirk, sarcasm and laughter. Needless to say, the year gone by has only catapulted this raging phenomenon into newer directions and we can’t thank the creative minds behind this enough! MTV, India’s leading youth entertainment brand is here to ride on this fervour with #MTVMemestars- India's first-of-its-kind hunt to find the Ultimate Meme Maker. MTV Memestars is a nationwide call out to the most creative minds to showcase their ‘meme magic’ on social media. Every week, MTV announces one interesting theme for the week. All the meme enthusiasts need to do is upload their authentic memes related to that week’s theme, as their entry via an Instagram, Facebook or Twitter post or a story, tagging @mtvindia, along with the hashtag #MTVMemestars.     The participants send their entries on thematic meme-based tasks for 10 weeks. One lucky winner is chosen as the 'Memer of the Week' every week, which gets them a direct entry into the finale of MTV Memestar. The finale will see 10 shortlisted winners competing in the ultimate meme battle and have some of the popular names from the MTV FAM and the meme community felicitating the winner with a whopping prize money of 1 lakh and the coveted title of MTV Memestar.   Speaking about the campaign, Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 said, “Memes have increasingly become an integral part of GenZ’s conversations and there's absolutely no dearth of meme creators who have been giving us all a chuckle amidst the prevalent doomscrolling. According to MTV Youth Study 2019, 34% of Gen Z considers memes to be amongst the top 3 type of content pieces that they share from their personal handles. With #MTVMemestars we aim to give the best memers in India a voice, as they give today's youth ways and means to express themselves.”   With Meme Masterclasses where pro-tips get dished out by some of the OG memers and a meme-gyaan series every Wednesday at 7 PM on MTV India’s social handles called Meme Ki Baat, where our very own Mallika-e-Meme, Yukti Arora, brings you the latest meme trends & meme gup-shup in a quirky avatar coupled with Tehzeeb and swag, in equal measure - MTV Memestars promises to be your one-stop destination for all things Meme.   Joining us in this meme ride are the OGs of the meme community, RVCJ Media, a pioneer in ‘Viral’ content curation with over 20MN followers on Facebook and 4.7MN on Instagram; The Indian Idiot, a digital home to the youth that provides a perfect platform for learning, pop culture, news and everything that’s trending; SociallyHoe, a master in all things Meme and Pun; The Desi Feed India, a one-stop shop for all things news, pop culture, memes and a lot of entertainment and The Indian Meme, curator of the best desi content. These meme stalwarts are all set to judge the contests in their allotted weeks and pour in their support for the meme community.   From 2020 ka Farewell, Weekend Plans to Proud to be Desi, Valentine’s Day or the Oh-so gloomy Mondays, and more…the budding memers have a chance to play around with exciting themes and put their creative skills to test! In the first five weeks so far, MTV Memestars has received a total of 2500+ striking entries with the social media, TV reach and engagement scaling up to 27.5MN and 2.5MN respectively. Hold on to your breaths as the best is yet to come! With some of the best names from the meme community coming together for this initiative, the meme fest is spreading like wildfire!   So get set for the ultimate battle of the memers and join us tagging @mtvindia on Instagram, Facebook and Twitter with the hashtag #MTVMemestars and ace it with your wit and humor, the Meme way!    Instagram 1. https://www.instagram.com/p/CJNgJMKByHR/ 2. https://www.instagram.com/p/CJVqQiJhQDI/   Facebook 1. https://www.facebook.com/89743390101/videos/843117453088365 2. https://www.facebook.com/89743390101/videos/3800810646619481   Twitter 1. https://twitter.com/MTVIndia/status/1343508337611063297 2. https://twitter.com/MTVIndia/status/1342361794661163009