Jul 20 2021
PVR Ltd film exhibition company strengthened its vaccination drive with on-site camps for film workers registered with the Federation of Western India Cine Employees (FWICE). Further to expand brand’s support towards the national vaccine drive, PVR organized free vaccination for film workers and their dependents in Mumbai in partnership with Nanavati Max Super Speciality Hospital. With this initiative, PVR endeavors to vaccinate the artists, spot-boys, light-men, setting-workers, junior Artists, make-up artists, Stuntmen, background dancers etc.
The initiative falls under the overall gamut of the PVR Care program that covers enhanced safety measures and procedures for the Post Covid-19 World. This ensures the health and well-being of customers, employees and other stakeholders of the film industry. Being vaccinated is the top most priority and among the key PVR Care initiatives ensuring safety of people belonging to the film fraternity in its return towards normalization and revival.
The first vaccination camp is being organized at PVR Cinemas, Dynamix Mall, Juhu, Mumbai on 19th and 20th July’21 and will be later extended depending upon the response. The registration will be open for walk-ins with on-the-spot registration and free of cost. On-ground assistance for logistics, manpower support, queue management will bd provided by the PVR Operation Staff while the medical support included registration process of workers on the Co-win portal and their vaccination will be organized by the Nanavati Max Super Speciality Staff.
PVR Ltd associated with Nanavati Max Super Speciality Hospital due to the latter’s vast experience in seamless vaccination drives at over 500 corporate giants and large residential complexes in and around Mumbai. Nanavati Max Super Speciality Hospital is one of Mumbai’s largest vaccinator with over 4 lakh inoculations since May 1.
Commenting on the initiative, Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, said,
‘’We appreciate the government's effort for nationwide vaccination drive and we are extending our resources and play our part to vaccinate the marginalized sections of the film industry. Vaccination is the key for the industry to bounce back and the film fraternity at large. We are all in this together and we want to become the evangelists for the film industry workers and protect their lives. Expanding the drive with free vaccination to the daily wage workers of FWICE is a step in that direction.”
The vaccination drive will be carried out seamlessly in collaboration with the on-ground team thereby maintaining social distancing norms at PVR Cinemas, Dynamix Mall, Juhu and adhering to safety protocols like the use of masks and sanitizers. Given the success, PVR intends to hold similar vaccination camps for entertainment industry members, partners, and retail colleagues and this initiative will be expanded across cinema properties in the coming months.
4Psnews.com is a unique trade media platform that covers the entire marketing landscape across India. It envisions to become an amalgam of knowledge for the entire marketing fraternity.