Nov 24 2021
Siyarams conducted a social media contest inviting people to share the stories of men in their lives who have influenced their journey for the better. The contest received an encouraging response and garnered a reach of over 1 Lakh and 75+ entries within just a few hours of going live.
The entries received brought out the humane and emotional side of stories as told by the participants. Celebrate men in its true essence, the entries were compiled elegantly into an emotional video showcasing the importance of these men in people’s lives. Over 40 participants were rewarded directly with an exclusive Siyaram’s hamper!
Speaking on the overwhelming response and success of Siyarams International Men’s Day initiative, N Gangadhar, CMO Siyaram Silk Mills Ltd said “It was endearing to see audiences pour out their hearts with amazing responses coming in from people across all walks of life. Such responses and affection from people encourage us to take initiatives like this and weave many more such stories in the future.”
The campaign was conceptualized and executed by the brand’s digital agency, AGENCY09.
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