Van Heusen collaborates with Color Threads Inc. to launch inStem’s ‘G-Fab’ Innovative Technology in India

Dec 02 2020

 

Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd., has entered into a collaborative agreement with Color Threads Inc. to launch inStem’s ‘G-Fab’ Technology in India. Through this collaboration Van Heusen is launching a premium quality Made-in-India mask & athleisure clothing powered by G99+ antiviral™ to meet the current demands of the new-age consumer. The mask & athleisure products are manufactured using the ‘G-Fab Technology’ licensed from inStem; an autonomous institute of the Department of Biotechnology and further developed by Color Threads Inc. The technology has been developed at Dr. Praveen Kumar Vemula’s lab at inStem.

 

 

inStem is the Institute for Stem Cell Science and Regenerative Medicine, an autonomous institute of the Department of Biotechnology, Government of India. The current situation augers the need to emphasize on ‘Make in India’, and supporting the Aatmanirbhar Bharat initiative of Government of India.

Color Threads is an incubatee at the Centre for Cellular and Molecular Platforms (C-CAMP). C-CAMP an initiative supported by the Department of Biotechnology, Govt. of India is an enabler or catalyst of cutting-edge research and innovation in India

Van Heusen Mask powered by G99+ antiviral™ is manufactured using inStem’s Germicidal fabric technology which reduces >90% and 99.99% of **SARS-CoV-2 virus infectivity in 5 and 15 minutes, respectively. *When the virus comes in contact with the fabric, the treatment reduces the viral load of SARS-CoV-2, which is tested under lab conditions as per modified ISO 18184 protocol at an independent biotechnology research laboratory, an autonomous institute of the Department of Biotechnology, Government of India. **It is known that SARS-CoV-2 virus is responsible for COVID-19. The mask is washable and reusable up to 30 washes subject to wash care instructions being followed.

 

 

Commenting on the launch, Mr. Puneet Kumar Malik, CEO, Van Heusen Innerwear and Athleisure said, “We are delighted to be associated with institutes that are working towards creating solutions in the fight against the pandemic that the world is tackling. Contemplating the unprecedented times that we are encountering, our primary line of defense is taking necessary preventive measures, one of which includes wearing masks while stepping out. Through our association, we intend to introduce a face mask which has become a necessity in our lives. Van Heusen Mask powered by G99+ antiviral™ offers quality, comfort, and affordability. This will also be followed with the launch of athleisure wear for men & women which are powered by G99+ antiviral™ that offer protection, style & comfort.”

Technology inventor Dr. Praveen Kumar Vemula, Associate Investigator at inStem said, “Wearing a mask is proven to be effective in curbing the virus spread. However, viruses and bacteria can stay alive up to seven days on regular masks, including cloth masks, surgical masks, and N95 masks, which risk infection while touching the mask. Therefore, at inStem and Bangalore Life Sciences Cluster, as a part of our effort to curb the current pandemic situation, we have developed Germicidal Fabric, G-Fab, which enables killing the viruses upon contact.”  

Ms. Roshni Lelani, Chief Business Officer of Color Threads said, “We are an innovative textile company that unites science and fashion to make the impact on society. As a part of our effort to tackle the pandemic crisis, Color Threads has licensed the G-fab technology from inStem, and further refined and developed into a market-ready-solution. We are delighted to partner with ABFRL to bring G-fab technology into the market through ABFRL’s massive network.”   

Van Heusen Mask powered by G99+ antiviral™ is available in a free size. The brand is offering the mask for both men and women with special packaging.

The brand will be deploying its strong and wide retail presence of 19,000+ multi brand retailers, 500+ Key Department Stores, 260 Planet Fashion stores, 350+ Van Heusen Mainline stores, 46 exclusive Van Heusen Innerwear stores, and Key E-Commerce platforms to ensure that the masks & athleisure clothing are available to consumers across the country.

Disclaimer: This textile article treated with G-Fab technology does not claim to prevent, treat, mitigate, diagnose, or cure any disease caused by the SARS-CoV-2 Coronavirus. The manufacturer makes no warranties, either express or implied, that the mask prevents infection or the transmission of viruses or diseases. This mask is not for medical use.


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Knowledge Centre

Third quarter revenue from operations up 13% to Rs. 585 Cr. PAT up 11% to Rs. 102 Cr.
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E-commerce buying to see an uptick from Tier 2 & 3 cities; UPI to dominate digital payments: Instamojo e-commerce outlook 2021 report
Jan 11 2021 By Admin
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Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021 which are born out of 2020
Dec 22 2020 By Admin
  United in surviving the pandemic albeit separated by screens, 2020 has forced many learnings upon humanity. India saw a new digital audience and quick adoption of e-commerce, video apps and WFH culture thriving. But it also came with a lot of side effects of deprivation, slow-down, lack of social connect and much more. It is fair to say that predictions and forecasts need to underplay this season with the uncertainties that the world witnessed in 2020. With this in mind, Tonic Worldwide’s insight division GIPSI decided to decode the consumer needs of 2021 which are born out of 2020. It applied the “Deep Listening methodology” across multiple data points on the brink of a fresh year, to decipher sentiments, conversations and interests to decode the needs of 2021.   The 4 Key Needs of 2021 according to GIPSI are: The Need to Heal from 2020 The Need to find Balance post 2020 imbalance The Need for Good News post 2020, which was the year of bad news The Need for Reassurance post 2020   The Need to Heal from 2020: GIPSI observes that there is a need to heal beyond physical health- mental, financial, social and more. In 2020 multiple factors triggered importance of ‘Mental Health’ – celebrity suicide, job losses, domestic violence etc. As a result, awareness hit its peak, with a 1021% surge in "Mental Health Quotes" searches, and 40K conversations around "Mental Health". Further, the year also saw an increasing concern on the career forefront with nearly 3.6 Mn LinkedIn updates for #Opentowork, #Opentojobs, #Openforbusiness. People have begun to value self-care, with a 2x increase in “guided meditation” and 147% surge in YouTube trends of "Yoga for beginners''. Consumers are busy bonding with puppies as a means of social healing, 302% search increase in "How to train a puppy". Many relationships were put on hold with the mounting uncertainty, leading to a 2020 phenomenon - Situationship, with over 174K posts on Instagram. GIPSI’s implication spells - “Brands can be the vaccine for the side effects of 2020 damage. Brands, what are you healing in 2021?”   2.                   The Need to find Balance post 2020 imbalance GIPSI says, Consumer sentiment to take charge and take risk to bring back the lost balance is promising. Freshers take charge - 326% increase in searches for "how to make resume for freshers", and 187.5K conversations on Job opportunities with a positive sentiment. The #workation trend hits India with 5K+ posts, while the debate of “Work from home or Work for home continues”. Relationships extend beyond romantic nature, as long distance #workbuddies becomes a norm, and calls for a catch up. Consumers interest in money matters surges once again - 2x increase in trends towards “stocks to watch today” and 4x increase in trends towards “is it a good time to invest”. Indians find a way to make weddings grand over virtual means, with wedding meals home-delivered and streamed live. GIPSI’s Implication spells - “Brands can help bring back the lost balance and help consumers feel more in control.”   3.                   The Need for Good News post 2020, which was the year of bad news. GIPSI identifies, the deprivation of ‘good news’ in 2020, makes Good news in 2021, an essential! With the common plea being “Go Away 2020”. The biggest good news people want to hear is over Vaccine arrival- 19.4K + conversations and 153.7K engagement, with an overall positive sentiment. Rising interest trends towards events, festivals and shubh muhurat indicates the eager anticipation for celebration. India in vacay mood: High intent on leisure and getaways with 11.4K conversations and 67.5K engagement on Travel 2021. Sustainability takes center stage with a cumulative 186% search increase on Sustainability packaging and ecofriendly materials. 2021 will need some serious steps with respect to sustainability packaging. GIPSI’s implication spells - “Brands can advance the good news and work hard to indulge the consumers in positive sentiment with Good news.”   4.                   The Need for Reassurance post 2020 After leaping and flitting through 2020 consumers are pandemic hungover and seeking confidence over their choices of anything to do with 'stepping out'. They're seeking reassurance in each step of their decision journey Be it sending kids to school, going out to a mall or a restaurant, or even scrutinizing brands on purity quotient. Where a neutral sentiment of 78% looks for assurance from schools to provide safety. At the same time a booming 71% positive sentiment over malls and cafes adapting to safe personalized measures for consumers. They're also demanding transparency and promise of purity from brands as 35.7 k + online conversation over purity test, a 700% + search of rice purity tests are on the rise. GIPSI’s Implication spells - “Brands will need to re-build trust to regain the confidence to be re-considered. Gipsi also informs consumer reviews will play a big role”   Commenting on the report, Unmisha Bhatt, Chief Strategy Officer and Director – India & MENA region, Tonic Worldwide, says, “While the crisis has been ongoing for a while now, there has been some lead time for marketers to recalibrate and be better prepared to communicate with consumers in 2021. This Gipsi report equips marketers across categories to be the catalyst in the Consumers life by uncovering their need gaps in the given situation.” Anjali Malthankar, National Strategy Director, Tonic Worldwide says “Unlike any new year report with speculative insights, with GIPSI 2021, we decided to get more realistic and thus discovered an unusual scenario for a new year report –consumers’ needs of 2021 are heavily impacted by the 2020 pandemic experience. Consumers are increasingly experiencing and engaging on digital, it’s only natural to say a regular deep listening can give brands an upper edge and a digital ear to the ground.” Gipsi was launched in 2018 and is being headed and driven by Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide and Anjali Malthankar, National Strategy Director, Tonic Worldwide.
How India Searched for Homes During The Pandemic Year 2020 – A Report by Magicbricks
Dec 16 2020 By Admin
    With Work From Home (WFH) emerging as the new normal due to the outbreak of the pandemic, the desire to have an extra room double resulted in doubling of searches for 4BHK and above during the Pandemic year,  reveals How India Searched for Homes During The Pandemic Year 2020 – A Report by Magicbricks.     How India Searched for Homes During The Pandemic Year 2020 also reveals that most searched cities for homebuyers were Pune, Bengaluru, Mumbai and affordability was the key to all house hunts.   As per the Magicbricks report: 57% of buyers wished to invest in Multi-storey apartments and on a micro-level Gurgaon witnessed almost 73% individuals seeking for 3BHKs or more. The top 5 localities that buyers were looking for in the rental category were: Noida Extension, Whitefield- Bengaluru, Andheri West- Mumbai, Sarjapur road- Bengaluru, Saket - New Delhi.   In the South, 40% of the buyer searched for Independent houses/plots and people looked for meditation centres as key amenity in societies. From a lifestyle point of view, highest searches for veg only properties came in from Ahmedabad.   It is enlightening to see how Indians have evolved through their home buying/renting journey and what key factors have influenced the final decision.  

Social Media

Mitron invites Indians to showcase their true #DilSeIndian self this Republic Day
Jan 21 2021 By Admin
     To mark the 72nd Republic Day, leading Indian short-format video app Mitron, has invited Indians to showcase their true #DilSeIndian self and to celebrate the spirit of the nation. Titled as #DilSeIndian, the campaign enables users to share their creativity by creating heartfelt videos for India under a plethora of categories such as dance, covers of patriotic songs, tri-colour fashion, tri-colour cooking/food, or fun DIY videos. Mitron has curated an exclusive playlist comprising popular patriotic songs to support this unique content creation.  The campaign, which runs until 26th January 2021, endeavours to bring Indians together and give them a platform to pay homage to the country. The three best videos will win a cash prize of INR 1000 each. Commenting on the campaign, Nisha Pokhriyal, VP-Marketing said: ‘’Republic Day is a monumental day in the history of our nation. There is no better time to come together and honour the day on which the Constitution of India came into effect. With this campaign, everyone has the opportunity to pay their respects to the country in their own heartfelt and personal way. We are already wowed by everyone’s creative compositions.’’ This has been the third campaign that Mitron has unveiled this month. The first is #Netaji125, which marks the commencement of 125th birth anniversary celebrations of Subhash Chandra Bose. Mitron also released a reprise version of ‘Kadam Kadam Badhaye Ja’, the regimental quick march of Netaji’s Indian National Army (INA), to celebrate Army Day on 15th January. In a separate campaign, Mitron in association with NGO Youth Nation launched #SayNoToDrugs program, which directs the limelight and spreads awareness of the social evil of drugs and substance abuse amongst the youth.   Videos by users - https://web.mitron.tv/video/bw1yaLWlwcRegYCyy https://web.mitron.tv/video/6kpAdgaEVt3DOgt2E https://web.mitron.tv/video/Vv0ypgE2gu3roBCka  
Roposo launches ‘Pride of India' program, a collaboration with Indian achievers like Babita Phogat, Neel Ghose, Chandro Tomar & Sangram Singh
Jan 21 2021 By Admin
  Roposo launches the 'Pride of India' program, a collaboration with Indian achievers like Babita Phogat, Chandro Tomar, Neel Ghose and Sangram Singh. The multifaceted program recognizes remarkable Indians by providing them with a platform to mentor and inspire fellow Indians.       India is a land of many talents. Many Indians have made it big in their chosen field and many more are waiting to be discovered. Roposo believes that each of us has an innate talent that needs a bit of inspiration and a platform to shine.      The inaugural phase of the program kickstarts with Babita Phogat, India's first gold medal winner in women's wrestling at the Commonwealth Games, Chandro Tomar aka Shooter Dadi, who at the age of 88 years is the oldest woman sharpshooter in the world, Sangram Singh, the world's best wrestler (as per World Wrestling Professionals), and Neel Ghose, whose Robin Hood Army is on a mission to feed 30 Million Citizens.        "Just like age has no bearing on my achievements, Roposo is an all-encompassing platform that doesn't differentiate across statures. I am happy to contribute to a platform that doesn’t put constraints on unlocking one’s full potential,” says Chandro Tomar.   Each 'Pride of India' mentor will have a Roposo profile to share their experiences and life lessons with other aspiring Indians through innovative Roposo-styled short-video capsules.     The series will comprise: ·Chandro Tomar's life lessons around persistence, dedication and discipline [click here] ·Sangram Singh's tips on physical wellness [click here] ·Neel Ghose’s insights on providing meals for the less fortunate [click here] ·Babita Phogat's talk about self-defence techniques    "As the largest #MadeInIndia social video platform in the country, we have a great responsibility towards creating a platform rooted in Indian culture and ethos," said Bikash Chowdhury, CMO of Glance which owns Roposo. "With the Roposo Pride of India’ program, we hope to recognize Indians who have made the nation proud and contribute to the cause of nation-building by inspiring millions of Indians to realize their full potential."      "I'm really grateful to the Roposo team for providing this platform - the "pride" honestly belongs to every single Robin in the Robin Hood Army, said Neel Ghose. "We've done impact campaigns with Roposo over the years, so it's even more special coming from a team which obviously cares about building a better, more inclusive community and future."        Chandro Tomar, Neel Ghose and Sangram Singh are already Roposo active, having garnered more than 25k followers within a day. Babita Phogat will be sharing her first message in the coming days.  
Mitron urges India’s youth to #SayNoToDrugs: Unveils joint campaign with NGO Youth Nation
Jan 19 2021 By Admin
     Mitron, the leading Indian short-format video app, has come together with NGO Youth Nation to appeal to India’s youth to stay away from drugs. A joint campaign titled #SayNoToDrugs has been unveiled to shine a light on the pitfalls of drug addiction. The on-going campaign will run until 26th January 2021 on the Mitron app in an attempt to empower the younger generation to take control of their lives. Founded in 2014, Youth Nation is focused on the eradication of menaces like drugs, by enabling the youth in a comprehensive and coordinated multi-sectoral manner. The NGO equips youth with the resources to develop to their full potential mentally, socially, morally, politically, physically, and culturally.   #SayNoToDrugs campaign uses humour and music to create awareness on the serious issue of substance abuse amongst the youth.  Mitron has created quirky musical remixes with a message urging today’s youth to say no to drugs. In addition, Youth Nation is organizing a road rally on 26th January 2021 in Surat, to drum up further awareness on the drug issue. On the Mitron app, viewers can watch educational and entertaining videos created on various topics relating to drug abuse. Commenting on the campaign, Nisha Pokhriyal, VP-Marketing, Mitron said: “Drugs are a growing threat that is creating widespread damage and destruction in the lives of the youth. At Mitron, we are committed to empowering the younger generation by helping them to take control of their lives instead of falling prey to drug addiction. We are pleased to partner with Youth Nation, and leverage their expertise on this subject by jointly running a campaign that appeals and resonates with India’s youth. We hope that this acts as a catalyst for a change in society and we are able to fulfil their needs in the best way possible, through required resources, knowledge, and empowerment.” Commenting on the campaign, Veekas Champalal Doshi, Founder, Youth Nation said: “Seeing the scenario, this should not only concern an individual or city but the entire nation. Our motto through this and various other initiatives is to stop the youth from falling prey to any addictive substance. As per our internal study, youth are at high risk to get influenced. #SayNoToDrugs is to highlight the ill effects caused by drug intake and how it viciously destroys your personal and professional life. With Mitron’s massive community of users and our resources and best of counsellors, we endeavour to inspire the youth to contribute towards changing the attitude of the coming generation as well as the existing generation through required action and awareness.” According to a survey conducted by the National Drug Dependence Treatment Centre (NDDTC) under AIIMS in Delhi, more than 3.1 core Indians have reported using substances like Cannabis, LSD, Meth, Opium etc.  It is estimated that 72 lac of these drug users are addicted to them.
Bumble Unveils how single Indians are looking to date in 2021
Jan 16 2021 By Admin
    Bumble, the women-first social networking app, reveals how single Indians are planning on dating in 2021 now that India has unlocked and lifted restrictions across states.   Virtual dating is the new norm in India: Bumble’s recent nationwide survey found that after connecting with people virtually, 83% of single Indians are comfortable to meet up with their connections in-person. The study also reveals that 40% of single Indians will opt for virtual dating in 2021.   Indians now going on pre-dates more than ever: Single Indians now go on ‘pre-dates’ where they explore virtual dating for the first time and use video dates to get to know one another before meeting in-person. Bumble’s internal research found out that 78% of single Indians feel the need to build trust before meeting in-person, which has given rise to ‘slow dating’ that means people are taking more time to get to know each other better.   Ideal first IRL dates in 2021: For those who are meeting in person, the pandemic has changed the way they approach dating with a majority (47%) preferring more low-key first IRL dates as staying indoors (at their home, their partner’s or a friend’s place) is the top choice for first in-person dates. Once comfortable to step out, going on a long drive remains a favourite among single Indians (43%) along with meeting at a local cafe/tea shop. Dinner dates at a restaurant (41%) is the next favourite for a great first IRL date choice.   Dating choices and preferences: When it comes to making a connection online, education and career choices top the list of preferences that matter most to single Indians, followed by dating intentions. However, the top most deciding factor when meeting someone in-person is compatibility (23%).   Making boundaries and comfort levels clear: To help navigate new rules of dating in 2021, Bumble’s new badges give the Bumble community the opportunity to communicate what kind of dates people are looking for: virtual, socially-distanced, or socially-distanced with masks. This helps with the potentially awkward conversation by allowing the community to search for people who are dating in the same way as them. Globally, more than 1 million people have used Bumble's new feature on their profile. People who share what kind of dates they are comfortable with through Bumble’s new dating badges see a 43% increase in the average number of monthly matches than those who don’t.     Samarpita Samaddar, Bumble India PR Director, said: “Single Indians are now feeling a strong desire to build trust online before meeting in real life with virtual dating becoming the new norm in India. In fact, over 540 million messages have been sent on Bumble in India between January and November, 2020. We saw a 38% rise in the use of Video Chats and Voice Calls with people in India spending roughly 20 mins on average on video and voice calls.   As India continues to unlock, we’re seeing an emerging trend of people getting excited about the prospect of dating in real life again in 2021. At the same time, there’s still nervousness about what the future holds. We will continue to support our Bumble community in India to write their own stories and take charge of their dating journeys.”  

OTT

Hungama Play launches ‘Fitrat’, a new Hindi short film that promotes unity and harmony
Jan 21 2021 By Admin
  Hungama Play, a leading video on demand platform owned by Hungama Digital Media, today launched ‘Fitrat’, a new short film that is a reflection on the predicament we are currently facing. Starring Sudhanshu Pandey, Rajit Kapur, Simran Gupta and Neha Dhar, the short film is produced by Sudhanshu Pandey and Taher Ali Baig; Taher is also the director of the film. Fitrat deals with the intricate issue of people judging and forming an opinion of others because of their outward appearances and individual faith without making the effort to understand their true character.   A local goon, who is arrested because of his faith, a man in desperate need of money, an old woman who finds herself in an unusual situation and a young unassuming girl who is caught in a chase, are the four pivotal characters in this story. Their lives intersect with each other in an unexpected manner leading to an unanticipated climax.   Fitrat is now available to stream on Hungama Play, Hungama’s video on demand platform. The short film is also available to stream through Hungama Play on MX Player, Airtel Xstream App, Vi Movies and TV, Amazon Fire TV Stick, Tata Sky Binge, DishSMRT Stick, D2H Stream, DishSMRT Hub, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Smart TVs like TCL, OnePlus TV, Sony BRAVIA, CVTE, Toshiba and CloudWalker. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.   Speaking about the short film, Sudhanshu Pandey said, “Fitrat teaches us a valuable lesson – to rise above our own prejudices and see people for who they really are. By embracing each other’s differences, we can work towards creating a better, more peaceful world. I am glad to have worked with Taher who makes the audiences feel like a part of the world that he has created in this short film. I am certain that the viewers will immerse themselves fully in watching the film and will empathize with the message that we are trying to deliver.”   Elaborating further, Taher Ali Baig said, “The film presents an interesting question – are appearances and differences so important that we overlook the humanity in people? Through the four characters, we have tried to draw attention to the fact that looks can be deceptive and the first impression is often not the last impression. I am grateful to the entire cast and crew of the film for breathing life into the concept and look forward to the audience’s reactions.”   The short film has been screened at several film festivals and has won a plethora of nominations and awards. These include : ·Best Debut Filmmaker, Rameshwaram Film Festival ·Award Winner, Beyond Earth Film Festival ·Finalist, Cult Critic Movie Awards 2020 ·Best Director, AAB International Film Festival 2020 ·Outstanding Achievement Award, Calcutta International Cult Film Festival ·Critic's Choice Award, L’Age d’Or International Arthouse Film Festival ·Outstanding Achievement Award, World Film Carnival - Singapore ·Best Director(Critics Choice), Tagore International Film Festival ·Outstanding Achievement Award, Tagore International Film Festival ·Official Selection, Dada Saheb Phalke Award 2020 ·Official Selection, Jaipur International Film Festival 2020 ·Official Selection, Filmsaaz 2020 ·Official Selection, Golden Bridge Istanbul SFF ·Best Actor, Best Global Shorts 2020 ·Best Social Short, Best Global Shorts 2020 ·Official Selection, Prokuplje Film Festival 2020 ·Award winner, ICA Film Festival ·Official Selection, GOA Short Film Festival ·Official Selection, ISFFI ·Official Selection, MP Film Award ·Official Selection, NexGn International Short Film Festival ·Official Selection, Pune Short Film Festival ·Official Selection, DSIFF   Watch the trailer here – https://bit.ly/3p4z7ew   Watch the short film here – https://www.hungama.com/movie/fitrat/61568867/
The historical-drama, Romulus to premiere for the first time in India only on Lionsgate Play
Jan 20 2021 By Admin
  After launching the critically acclaimed ‘Normal People’ on its platform, Lionsgate Play is all set to release ‘Romulus’. Written by Guido Iuculano and Directed by Matteo Rovere, the show stars famous Italian actors, Andrea Arcangeli, Francesco Di Napoli, and Marianna Fontana. A historical-drama released in 2020 that tells us the story of the birth of the city of Rome founded by the twin brothers Romulus and Remus. The ten episode series is all set to make its debut on Lionsgate on the 22nd of January, 2021, Friday with the runtime for each episode being approximately 50 minutes making it the perfect weekend binge!   Set in the eighth century BC, narrated through the eyes of three characters, Yermos, Wiros and Ilia; as they grapple with gut-wrenching loss, loneliness and violence. What sets the show apart is the shows historical retelling and marvelously created with cinematography, costumes, action sequence that also marks Matteo Rovere’s debut as a TV director. Dubbed in English, watch how the series unravel the birth of the mysterious city of Rome for some refreshing content only on Lionsgate Play.  
Witness A Revolution in The World of Entertainment, With The Launch of Biiggbang Amusement, The Short-Format OTT Platform with an aim for The Largest Content Library in The World
Jan 20 2021 By Admin
  Owing to the pandemic, the consumers have developed a voracious appetite for OTT entertainment, being constantly on the lookout for binge-time breaks and interesting content to watch. To satiate the unceasing hunger for compelling stories, Biiggbang Amusement is here with an exciting fusion of the most in-demand trends in the world of modern entertainment – short form crisp content and seamless online entertainment. Spearheaded by the seasoned entrepreneur, Sudip Mukherjee & his Co-Founder Shrikant Agrawal, with an emphasis on augmented UI / UX, AI & short form pacy content, the platform has the perfect equilibrium between quality and choice with an aim to put out one riveting content piece everyday! Biiggbang Amusement will present an unmatched entertainment experience to its global audience in 10 Indian and 8 international languages. With the absorbing content spanning across riveting genres and global award-winning content, the streaming platform will give a sneak peek into the finest Indian and global content with just a single click for its viewers. The platform will let its audience access its freemium content on smartphones, tablets, laptops and television. Biiggbang Amusement has also signed up leading celebrities like Chandan Roy Sanyal, Namit Das, Rajesh Sharma and many more leading actors for its gripping short format shows and films. Renowned National Award-winning actress, Rituparna Sengupta will be seen with her debut in OTT space with Biiggbang. Audiences across globe can revel in the entertainment carnival with the best-in-class technology, a sea of choices and incomparable user experience as it will release one new and engaging show/film every day of the year.  Delighted about the launch of the platform, Sudip Mukherjee, CEO & Founder, Biiggbang Amusement shared, “We are more than thrilled to announce the launch of our new venture, Biiggbang Amusement, the one-stop for freemium entertainment with which we aim to engage and entertain our audience with our diverse content library. It will be our constant endeavour to tell compelling stories with the most seamless experience, unique features, and immersive experience with compact content. This means more content in less time and a sea of choices to cater to universal sensibilities.” Social Handles: Instagram: https://www.instagram.com/biiggbangmedia/   Facebook: https://www.facebook.com/biiggbangmedia/ YouTube: https://www.youtube.com/channel/UCT0yVmI6EvGwqUCtbyc4Jhw Twitter: https://twitter.com/biiggbangmedia
Lionsgate Play collaborates with Tiger Shroff and Ananya Panday for the launch of brand's digital campaign,
Jan 11 2021 By Admin
   Lionsgate Play, the leading streaming platform with premium Hollywood content launches their campaign ‘Play More Browse Less’ in India with a quirky digital film featuring the very talented Tiger Shroff and Ananya Panday. The digital film is developed on the insight that millennials spend too much time today trying to find what to watch and the app with their curated edgy line up looks forward to solving this problem. The integrated campaign will be extended across impact properties on digital and social media. The film showcases Tiger Shroff pranking Ananya Panday by drawing a moustache on her face while she is sleeping. Seeing herself on a video camera she gets annoyed and tells Tiger to utilize his time better.  Tiger says “Teri tarah browse karne mein time waste nahi karta, Lionsgate Play app hai mere paas” hinting to the audience to gear-up for an extraordinary OTT app launch which promises gripping content.  Mr. Rohit Jain, Managing Director Lionsgate South Asia and Networks - Emerging Markets Asia commented “Our app launch has received a phenomenal response from Indian viewers. We have been offering curated content from all across the globe to our viewers. We extensively emphasize on edgy content that is easily accessible on our savvy interface. Today the consumer has a plethora of choices but is always struggling as to what to watch next. We have launched our brand campaign basis this insight and bring a promise to our consumer to Play More Browse Less. We are very excited to rope in , Tiger Shroff and Ananya Panday and feel they are the right talent to introduce Indian audiences to shows like Normal People, Manhunt: Deadly games, Romulus and No Man’s Land to name a few. The campaign will be amplified across social and high impact digital platforms. We are positive that the film will be well received by the people,”  Tiger Shroff: “I am really excited to partner with Lionsgate Play, have loved some of the global movies and shows they have made. Very happy to be a part of their India chapter”.  Ananya Panday: “Normal People is one of the shows that I have been waiting for a while and I am really excited its finally on Lionsgate Play in India. I am really happy to share some of my favorite shows and movies from my watchlist on Lionsgate Play. Really excited to partner with Lionsgate Play”.