Voot Select premieres the most-awaited and contentious political drama of the year – The Comey Rule

Sep 24 2020

 

The US Presidential Election 2020 is the most anticipated political event unfolding in a matter of weeks. But before the dynamics of world politics get ruffled again, we must witness a recreation of the tumultuous relationship between a decorated former FBI Director and current US President that blotted the tenure of the most controversial presidency in US history. Streaming exclusively on Voot Select in India, The Comey Rule features powerful performances by Emmy® winners Jeff Daniels as former FBI Director James Comey and Brendan Gleeson as President Donald J. Trump.

 

Commenting on the new line-up premiering on the platform, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18, said, “Voot Select is constantly pushing the boundaries of content offered to viewers with top-notch originals, international shows across genres, popular sports, music & lifestyle events. While our originals have been making waves, the variety of international series on our platform has not only been appreciated by critics and audience alike but also created a fan-following for themselves.” 

He further added, “Through this exclusive deal with Showtime, one of the most dominant content creators, we’re bringing the latest and biggest international shows to Indian audience. Garnering rave reviews and US elections looming, The Comey Rule has become one of the most recommended political dramas to watch. Voot Select is adding a whole lot more to the viewers’ watchlist in the coming days with the English Football League Carabao Cup and shows like The Good Lord Bird, The Comedy Store, Your Honor, The Reagans to only name a few.”

 

In the US election year, The Comey Rule has become the most talked about show, and if the early reviews are anything to go by, it is a must-watch;

  • The Washington Post – The Comey Rule is an occasionally artful and eventually absorbing dramatic reenactment of former FBI director James B. Comey’s unfortunate and, by his account, unavoidable role in two permanently upsetting events before and after the 2016 election of President Trump.
  • Entertainment Weekly – For the pro-Trump crowd, The Comey Rule is destined to be dismissed as more #FakeNews from liberal Hollyweirdos. For everyone else, it offers the uniquely punishing experience of repeating history even as we continue to live through it.
  • Deadline – Jeff Daniels-led event series may be the most important drama of this election year. The series is excellent and deeply unsettling.
  • Collider – The Comey Rule manages to alarm and frighten us anew with its insider perspective of the events of 2016 and early 2017, acting as a bleak cautionary tale to remind us what’s at stake in the weeks remaining until this year’s presidential election.
  • Slate – The larger truth of The Comey Rule is incontestable. It’s the story of institutions run in accordance with norms and traditions that seem permanent but prove terrifyingly fragile. Comey gets out, but the rest of us are still living in the sequel.

 

The high-pitched political drama will be followed by an array of similarly extraordinary content including the Ethan Hawke starrer The Good Lord Bird, The Comedy Store – chronicling the five-part docuseries on the evolution of comedy and the highly competitive English football competition ‘Carabao Cup’, premiering exclusively on Voot Select, certain to get viewers hooked to the platform. 

 

THE CARABAO CUP (September 24)

One of the three major honors of domestic English football, The Carabao Cup is EFL’s knockout cup competition featuring clubs from the English Football League and the Premier League. Catch the matches from the 3rd round, as Arsenal, Chelsea, Leicester City, Liverpool, Manchester City and others English clubs try to make their way to the final and win the first silverware of the season.

THE COMEY RULE (September 27)

Emmy® winners Jeff Daniels and Brendan Gleeson star as former FBI Director James Comey and President Donald J. Trump in this two-part event series that tells the story of two powerful men, whose strikingly different personalities, ethics and loyalties put them on a collision course. Part one follows the investigation into Hillary Clinton’s emails and their impact on the election. Part two is an account of first months of the Trump presidency - where allies became enemies, enemies became friends and truth depended on what side you were on.

THE GOOD LORD BIRD (October 5)

Ethan Hawke, Daveed Diggs and Joshua Caleb Johnson star in a humorous, dramatic and historical tapestry of Antebellum America based on the award-winning novel by author James McBride. Told from the point of view of Onion, a newly freed teenager who joins abolitionist John Brown on a holy crusade to end slavery and finds himself part of the famous 1859 raid at Harpers Ferry, the Limited Event Series is an adventure equal parts absurd and tragic, spotlighting the ever-changing racial, religious and gender roles that make up the American identity.

THE COMEDY STORE (October 5)

This documentary series brings to life the legends, heartbreak and history created at The Comedy Store, which over the past 47 years has launched the careers of a breathtaking array of stars. As a Comedy Store alum, former stand-up comic Binder spotlights one of pop culture’s great laboratories with never-before-seen footage and incisive, emotional interviews with some of the biggest names in comedy.

THE REAGANS (coming soon)

A four-part documentary series that explores the many surprisingly unexamined aspects of the Reagan White House, and how Nancy Reagan's paper-doll image was at odds with the power she ultimately wielded throughout her husband's presidency.

FIRST LADIES (coming soon)

In the East Wing of the White House, many of history’s most impactful and world-changing decisions have been hidden from view, made by America's charismatic, complex and dynamic first ladies. This series will peel back the curtain on the personal and political lives of these enigmatic women, with season one focusing on Eleanor Roosevelt, Betty Ford and Michelle Obama. Starring and executive produced by Oscar, Emmy and Tony® winner Viola Davis, who will play former first lady Michelle Obama.

YOUR HONOR (coming soon)

Emmy® winner Bryan Cranston stars as New Orleans judge Michael Desiato, who is forced to confront his own deepest convictions when his son is involved in a hit and run that embroils an organized crime family.

MOONBASE 8 (coming soon)

Set in the isolated desert of Winslow, Arizona at NASA’s Moon Base Simulator, MOONBASE 8 follows eager astronauts Skip (Fred Armisen), Rook (Tim Heidecker) and their leader Cap (John C. Reilly) as they attempt to qualify for their first lunar mission. While working vigorously to complete their training, a series of unexpected circumstances forces the astronauts to question their own mental sanity, trust in each other and whether or not they’re cut out for space travel.

HALO (coming soon)

Based on the hallowed Xbox® franchise Halo, an award-winning and record-shattering series of video games, brings alive its universe in a 10-episode season of the live-action, scripted drama. 

 

~ Don’t miss out on the entertaining mix of politics, drama, sports, action, comedy and more, exclusively on Voot Select ~

 


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Digital

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
  William Penn is adopting the theme of being ‘Vocal for Local’ and has on-boarded five such local brands from all parts of India. These brands focus on enhancing the work of local artisans and exploring fresh avenues in design. William Penn always hunts for brands which offer supreme quality and they have introduced five such ‘local’ brands that captivate beauty, design and functionality – Ranga Pen, Anand Prakash, SPIN, Arture, and Cosa Nostraa.   Ranga, a pen company that was founded by M.S.Pandurangan at Thiruvallur, Tamil Nadu in 1970 and remains a family business to this day. Ranga Pen Company specializes in making handmade pens which require extensive skills. The technique used by them to make pens requires 20 years of experience and today this practice is followed only in Japan. Anand Prakash is a brand that offers tailor-made gifting solutions and collectables. Managing everything from concept to design and even fabrication, this brand creates superlative, handmade items by using crafting techniques that originated centuries ago. SPIN, a brand based out of Delhi, focuses on optimizing any given space by exploring fresh possibilities by putting a spin on existing forms. The brand’s design sensibility is rooted in the Japanese and Nordic schools of minimalism. Their products are fuss-free, minimal and exciting with a distinctive element of coziness.  Arture is a brand that sources 100% natural material right from the beginning. Their raw material like cork fabrics are derived from the Mediterranean and are used in creating products like wallets, card cases and passport sleeves. Arute designs with minimalism, functionality and sustainability in mind. Cosa Nostraa focuses on bringing handcrafted wearable art to the world by being inspired by the beauty, history and richness of Indian artistry and design. The brand breathes life into Indian luxury through the exquisite craftsmanship of highly skilled artisans of Rajasthan in creating impeccable products like brooch, button and cufflink.
JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Axis Bank rolls out festive campaign for ‘Dil Se Open Celebrations’
Oct 24 2020 By Admin
    Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers exciting deals and discounts on more than 1,00,000 products on purchase through the Bank’s Credit and Debit cards and exciting offers on its loans products. The latest campaign is deeply rooted with the Bank’s brand philosophy of being Dil Se Open and also resonates its core values of enhancing customer centricity. The films will be aired on digital channels like Youtube and Facebook.   The year 2020 has been challenging times for everyone and it is our family and loved ones who have kept us supporting throughout this difficult period. It is time to celebrate them and appreciate their presence in our lives. This festive season, Axis Bank encourages its customers to be Dil Se Open and gift their loved ones what they have longed for. The Bank has partnered with well-known brands like Amazon, Flipkart, Westside, Marks & Spencer, Samsung, LG, Tata CLiQ, Whirlpool, HP, etc to give best value for money to its customers.   Conceptualised by digital agency AutumnGREY, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones. The campaign revolves around the tagline ‘Jo apno ke dil ki baat sunte hai humne unki dil ki baat sunni’ which reinforces that this festive season is about making our loved ones happy.   Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said, ‘Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting - encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.”   On the launch of Dil Se Open Celebrations, Bodh Deb – Vice President & Branch Head, AutumnGREY said, “The last 6 months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’’   Link to all 5 digital films -  Cards- Electronics https://youtu.be/IE_Kup6rgr8   Cards- Apparel https://youtu.be/u-qt6P9iLZc   Cards- WFH https://youtu.be/pvSErgsf6X4   Auto Loans https://youtu.be/V4Lboo7h2b4   Home Loans https://youtu.be/4bYragzTEBs  

OTT

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
MX Player wins big at the 2020 Asian Academy Creative Awards
Oct 23 2020 By Admin
  MX Player, which has become India’s leading entertainment streaming platform, has been wowing viewers with their diverse slate of engaging MX Originals and the brand continues its winning streak at the 2020 Asian Academy Creative Awards. The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. The streaming giant recorded two victories this season at the award ceremony – the prestigious Best Original Program by OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Program Awards was bagged by its larger than life music reality chat show - Times of Music. Commenting on the win, Gautam Talwar, Chief Content Officer - MX Player said, “The passion for creating differentiated content is what drives us at MX, and we are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.  Recognitions like these continue to strengthen our belief in what we’re doing and compels us to think out of the box and do better with every other endeavour.”   In less than two years, MX Player has emerged as a force to reckon with and integrates all forms of entertainment on one platform – including video playback, streaming video, music and gaming.  It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. 
ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY
Voot delights customers with Shemaroo’s extensive offerings in Marathi & Hindi
Oct 19 2020 By Admin
   VOOT, India’s leading streaming platform, has been relentlessly driving digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diversified audience. Taking these efforts, a notch higher, VOOT has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of VOOT. The association will further strengthen VOOT’s current content portfolio and provide unlimited entertainment to its viewers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and Romance. In addition to this, viewers will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain VOOT users by offering highly rated Marathi movies. Commenting on the partnership Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”  Sharing his thoughts on the partnership, Mr. Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd said, “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions.  Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.” VOOT has been keeping the country’s spirits high during these challenging times through various partnerships. This association with Shemaroo will further strengthen the current offerings and bring a wider range of content for its viewers.  

Brands

William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
  William Penn is adopting the theme of being ‘Vocal for Local’ and has on-boarded five such local brands from all parts of India. These brands focus on enhancing the work of local artisans and exploring fresh avenues in design. William Penn always hunts for brands which offer supreme quality and they have introduced five such ‘local’ brands that captivate beauty, design and functionality – Ranga Pen, Anand Prakash, SPIN, Arture, and Cosa Nostraa.   Ranga, a pen company that was founded by M.S.Pandurangan at Thiruvallur, Tamil Nadu in 1970 and remains a family business to this day. Ranga Pen Company specializes in making handmade pens which require extensive skills. The technique used by them to make pens requires 20 years of experience and today this practice is followed only in Japan. Anand Prakash is a brand that offers tailor-made gifting solutions and collectables. Managing everything from concept to design and even fabrication, this brand creates superlative, handmade items by using crafting techniques that originated centuries ago. SPIN, a brand based out of Delhi, focuses on optimizing any given space by exploring fresh possibilities by putting a spin on existing forms. The brand’s design sensibility is rooted in the Japanese and Nordic schools of minimalism. Their products are fuss-free, minimal and exciting with a distinctive element of coziness.  Arture is a brand that sources 100% natural material right from the beginning. Their raw material like cork fabrics are derived from the Mediterranean and are used in creating products like wallets, card cases and passport sleeves. Arute designs with minimalism, functionality and sustainability in mind. Cosa Nostraa focuses on bringing handcrafted wearable art to the world by being inspired by the beauty, history and richness of Indian artistry and design. The brand breathes life into Indian luxury through the exquisite craftsmanship of highly skilled artisans of Rajasthan in creating impeccable products like brooch, button and cufflink.
JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Axis Bank rolls out festive campaign for ‘Dil Se Open Celebrations’
Oct 24 2020 By Admin
    Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers exciting deals and discounts on more than 1,00,000 products on purchase through the Bank’s Credit and Debit cards and exciting offers on its loans products. The latest campaign is deeply rooted with the Bank’s brand philosophy of being Dil Se Open and also resonates its core values of enhancing customer centricity. The films will be aired on digital channels like Youtube and Facebook.   The year 2020 has been challenging times for everyone and it is our family and loved ones who have kept us supporting throughout this difficult period. It is time to celebrate them and appreciate their presence in our lives. This festive season, Axis Bank encourages its customers to be Dil Se Open and gift their loved ones what they have longed for. The Bank has partnered with well-known brands like Amazon, Flipkart, Westside, Marks & Spencer, Samsung, LG, Tata CLiQ, Whirlpool, HP, etc to give best value for money to its customers.   Conceptualised by digital agency AutumnGREY, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones. The campaign revolves around the tagline ‘Jo apno ke dil ki baat sunte hai humne unki dil ki baat sunni’ which reinforces that this festive season is about making our loved ones happy.   Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said, ‘Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting - encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.”   On the launch of Dil Se Open Celebrations, Bodh Deb – Vice President & Branch Head, AutumnGREY said, “The last 6 months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’’   Link to all 5 digital films -  Cards- Electronics https://youtu.be/IE_Kup6rgr8   Cards- Apparel https://youtu.be/u-qt6P9iLZc   Cards- WFH https://youtu.be/pvSErgsf6X4   Auto Loans https://youtu.be/V4Lboo7h2b4   Home Loans https://youtu.be/4bYragzTEBs  
‘Hyundai Academy for Technical Skills’ Ground Breaking Ceremony by Honorable Chief Minister of Tamil Nadu to Empower Skill Development among Youth of India
Oct 24 2020 By Admin
   Hyundai Motor India Foundation, the CSR arm of Hyundai Motor India Ltd. (HMIL), country’s first Smart Mobility Solutions provider and largest exporter since inception, today opened a new chapter in Skill Development with the announcement of its upcoming ‘Hyundai Academy for Technical Skills’ situated in Irungattukkottai, near Chennai, set to foray into skill development for Indian youth.    Gracing the Ground breaking ceremony, the Honourable Chief Minister of Tamil Nadu Thiru Edappadi K Palanisami, inaugurated the proposed centre in an online ceremony held at the Tamil Nadu Secretariat, in the presence of Honourable Minister of Industries Thiru  MC Sampath, Chief Secretary of Tamil Nadu Thiru K Shanmugam IAS, Principal Secretary of Industries Thiru N Muruganandam IAS, MD & CEO of Guidance Tamil Nadu Thiru Neeraj Mittal IAS, and Mr SS Kim, Managing Director & CEO of Hyundai Motor India Ltd along-side other high ranking officials of the Tamil Nadu Government and Hyundai Motor India Ltd. Speaking on the occasion, Mr. SS Kim MD & CEO, Hyundai Motor India Ltd. said, “Guided by our Global Vision ‘Progress for Humanity’, our efforts are aimed at creating an ideal world for the communities around us.  Hyundai has undertaken many initiatives to help enhance the key skill sets of youth to ensure that they stay contemporary and industry ready. The State of Tamil Nadu has been leading industrial growth in the country and hence has always encouraged such initiatives. This  Ground Breaking Ceremony holds a very special place for all of us at Hyundai as  we envision the upcoming advanced and state-of-the-art training centre will provide yet another opportunity   to greatly empower youth for future and will take Tamil Nadu & India to the forefront of industrial development for the automotive sector and beyond, on a  global platform.” “With the new training centre, we are confident of creating a rich talent pool of trained personnel across industries. Hyundai Academy for Technical Skill marks a new chapter in employment generation and will pave the way for sustained professional growth sparking an all-round personal & economic development for beneficiaries. We have also envisioned an innovation centre which will provide facilities to budding innovators to translate their projects to reality” The upcoming training centre will be a technology marvel and will serve as an incubation centre for up skilling people and will focus on human-centric innovations and mobility solutions. The new infrastructure will take the training programs to a next dimension while making Hyundai Motor India as a global hub for think tanks and skilling manpower for Progress for Humanity. Hyundai Motor India Foundation is investing Rs.150 cr  in the project - ‘Hyundai Academy for Technical Skill’ to build a state-of the-art infrastructure spread across on 6.45 acres of land to develop talent  and make them ready for global opportunities in world class companies who are  setting up base in the country.   

TV

ABP Ananda’s creative integrations give brands the edge this Durga Puja
Oct 23 2020 By Admin
    West Bengal’s most illustrious news channel, ABP Ananda has not just been wooing its audiences with its special Durga Puja programming, but also leaving no stone unturned to help brands achieve awareness and equity through interactive and customizable sponsor integrations.   The channel has taken a bevy of sponsors on-board, across its three properties – Sharad Ananda, Parae Parae Serar Lodai & Surokshar Puroskar. It has emerged as a clear favourite amongst a sea of content and opportunities, owing to its extensive programming and special integrations. These properties have created exciting opportunities for brands to be involved in the channel’s programming in a meaningful way that doesn’t detract from its content, offering a far higher degree of presence and brand-building capabilities.    This year’s ABP Ananda Sharad Ananda edition is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells, Powered By: RR Kabel, Co-Powered by: Duraguard Cement, and Partnered by: Shalimar Coconut Oil, Denver with Food Partner: Dhara Cooking Oils & Drive-In Partner: Honda City. The Surokshar Puroskar property of ABP Ananda is presented by Astral Pipes and MP Birla Cement, Powered By: Riya Dhoop, Co-Powered By: Mother Dairy Mishti Doi, Partnered By: Bauli Moonfils, with Suraksha Partner: Quickheal Antivirus, Shopping Partner: www.anytimeneeds.com, and Health Partner: Ensure. Lastly, the Parae Parae Serar Lodai property which is an 11 episode non-fiction reality game show played amongst different Puja Committees is presented by: ABP Weddings, Ananda Publishers, RICE Education, RIYA Dhoop & Sunsilk, Partnered by: Tata Colours, with Men’s Fashion Partner: Cambridge Apparels and Style Partner: Shoppers Stop.   Having partnered with a plethora of brands from diverse categories, ABP Network’s branded content division, ‘ABP Spotlight’ has created a number of special integrations for these brands.   For Sunsilk, ABP Spotlight has created a five vignette series with each day defining a ‘Pujo look’. It shows the significance of all Pujo days from Sasthi to Dashami, and the role of Bengali women in it. Featuring the upcoming model cum actress Darshana Banik, the vignette series also has the star hair-stylist Jolly Chanda aided by popular styling artist Sandip Jasiwal. In all these vignettes, Darshana is dressed up with a new attire and look for each day of the Puja. Jolly Chanda makes these vignettes even more interesting with her hair-do tips, anecdotes, and easy hair styling hacks that women can do at the convenience of their home. Thus, the essence of Girlgiri (Sunsilk positioning) and the mood of the festival have been synergised into creating this integration.   On this collaboration, Ms. Sandhya Poojary, HUL, said “We partnered with ABP Ananda on Parae Parae Serar Lodai (PPSL 2020) which is a fun Contest between Pandal Committees. As a part of the campaign, ABP Ananda is helping us reach out to our girls by creating beautiful short stories around the festive looks for the 5 days of the Durga Puja and encouraging them to gear up for the festive season under our ‘Tyohar Wali Feel, Tyohar Wali Deal’ campaign, through a series of vignettes. We hope to further inroad into the Bengal market and create recall in the hearts of all Bengalis. We look forward to many such associations with ABP Network in the future.”    Besides this, ABP Ananda has created a special music video and jingle for Mother Diary Mishti Doi, which captures the overall essence of fun, nostalgia, and merry making, while also depicting Bengalis’ never ending love story with sweets and desserts. The song has been sung by popular singer, Rupankar and features actor Anirban Chakrabarti. The entire video has been made via illustrations, capturing every single element of Durga Puja that a Bengali connects with.   For Honda, the channel has created a two vignette series featuring Covid warriors, their struggle stories and Honda’s salute to these heroes. The vignette features a Honda City Joy Ride Puja Parikrama which travels across the city and with a covid warrior as their story is narrated.   For ABP Weddings, a special branding installation in the shape of a palanquin has been installed across select Durga Puja Pandals. True to the brand’s identity, this installation will bring out the very essence of ABP Weddings.   For MP Birla Cement, a special vignette has been created which beautifully blends in with the core features of the brand, the safety aspect of Durga Puja, and the overall celebratory bonhomie. For Ananda Publishers, a first time advertiser on television, a vignette has been created featuring renowned writers Sangeeta Bandhopadhyay, Srijat & Smaranjit Chakraborty, talking about the e-books available on Ananda Publishers portal. For Shoppers Stop, star anchor Monami Ghosh will be seen wearing different festive outfits from the brand whilst hosting the show Parae Parae Serar Lodai. For Dhara Cooking Oils, fun games involving participants using the cooking oil have been strategically organised for a special integration. For Cambridge Apparels, a festive special vignette has been created in three different languages, which showcases their range of shirts and traditional outfits that are popular this festive season. For Havells, the channel has taken a digital turn to create a dedicated microsite which will have features like ‘Virtual Pandal Parikrama’, ‘Create your own e-pandal game’ and ‘Virtual Adda Contest’. All of this will be available to the viewers of ABP Ananda.   Through creative and authentic integrations in their content, ABP Ananda has created tremendous value for the brands to shine and stand out this festive season. These creative offerings have posed a unique opportunity for brands to leverage the reach & prominence of the news channel and engage effectively with their audiences.   On these opportunities and integrations, Ms. Mona Jain, Chief Revenue Officer, ABP Network said, “At ABP, our goal is not just to create immense value for our viewers but also allow brands to create a distinct and recognizable voice through our creative content. We have received an overwhelming response from sponsors for ABP Ananda this year. I’m glad to see that brands continue to repose their faith in us at a crucial time like this when creating brand equity in the market is paramount.”
This Dussehra Dangal Tv brings festivities home
Oct 23 2020 By Admin
    Celebrating festivals brings joy and happiness in our lives. Dussehra is one of the most distinguished festivals which celebrates the victory of good over evil. In these tough times where festivals cannot be a grand celebration, Hindi GEC Dangal TV has brought back the most revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.   Launched on 5th October 2020, the channel timed it as to the countdown for a special programming line-up for Dussehra and termed the show as - ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein. The series will witness its culmination on 25th October i.e Dussehra evening with Lord Ram’s victory over Raavan. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.   Speaking on this special line-up, Arpit Machhar, Head of Marketing, Enterr10 Television, said, “We received immense love from our fans during this lockdown as we launched Aye Mere Humsafar and re-aired Ramayan. Moreover, now with the festivals coming closer we are workings towards strengthening our programming with content that is relevant. We strategically lined up this 21-days run of ‘Saar Ramayan Ka’ which is currently airing on our channel, so that our viewers can enjoy the epic in a short span of time. We are sure that Dussehra will be a perfect day to witness the triumph of good over evil.”   Come let’s celebrate this festival with ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein and Aye Mere Humsafar from 7 PM onwards only on Dangal TV
Enterr10 Rangeela presenting The Epic Saga Ramayana this Navratri.
Oct 16 2020 By Admin
    Enterr10 Television Network’s newly launched Bhojpuri entertainment channel Enterr10 Rangeela is all set to launch Ramayana from 19 October 2020. The channel is bringing the Bhojpuri version of the mythological epic starring Gurmeet Choudhary and Debina Bonnerjee in lead roles. This dubbed mythological series depicts the story of Lord Ram’s exile of 14 years along with Goddess Sita and Lakshman.   Commenting on the show, Arpit Machhar, Head of Marketing, Enterr10 Television Network said, “We want to familiarize Ramayan and its iconic characters to our viewers in the dialect they’re comfortable with. Ramayana is one of the most well received shows for our network and we are sure that its Bhojpuri dubbed version will also garner the similar amount of love from our audience based in UP, Bihar & Jharkhand”.      Interestingly the Bhojpuri hinterlands of today were once the backdrop of Ramayana. Bihar & Uttar Pradesh are as old as civilisation itself. It’s the same ancient land where the mythological King Janaka of Videha, and Ramayan famed Maharshi Valmiki, Lord Ram and Goddess Sita resided.    A story, a saga and ancient India’s oldest and most revered magnum opus - Ramayana is all set to create its magic starting October 19, every Monday to Friday at 8 pm only on Enterr10 Rangeela.  
MTV India urges youth to give the gift of life through MTV ORGAN Daan in partnership with ORGAN India
Oct 16 2020 By Admin
  Not all superheroes wear capes; some choose to become organ donors instead and make a difference. Yet, in India, less than one in every ten lakh people donate their organs after death. In a nation of 1.3 billion, our Deceased Organ Donation rate stands at 0.52 per million population today, plagued by abysmally low participation, myths and limited awareness. It’s time to trigger a change and in a way that MTV aces at. India’s No 1 Youth Entertainment Brand along with its knowledge partner ORGAN India, an initiative of the NGO Parashar Foundation, has launched an action oriented campaign,  MTV ORGAN Daan – Your One Time Pass (OTP) to Heaven, to add a unique twist to the gift of life. With a fine blend of quirk and impact, this campaign aims to drive awareness about organ shortage in India and encourage people to sign-up to be organ donors after they are gone.   Speaking about the campaign, Navin Shenoy, Head of Marketing – Youth, Music and English Entertainment, Viacom18 said, “As a brand, we’ve always believed that youth will lead change in our society. According to MTV Insight Studio’s research, 81% of young Indians have actively started supporting cause-led initiatives. So, they have started turning armchair activism into actual action. Whether it is through our brand campaigns or original programming, we believe that the soft power of media can be a catalyst to this change.” He further added, “With MTV ORGAN Daan, we aim to drive a conversation around the need for organ donation and primarily encourage youth to register as donors.”   “We are thrilled to be a part of the MTV ORGAN Daan Campaign” says Anika Parashar, Chairperson, Parashar Foundation. “We have seen the miracle of organ donation in our family. My mother, Former Chairperson, Late. Ms. Kirti Parashar, received a life-saving heart transplant that gave her 5 more years with us. It was possible only because someone donated their organs upon their death, and saved so many lives, including my mother’s, and we are truly grateful for that.” Sunayana Singh, CEO, ORGAN India said that “We have made it our mission to sensitize the public about deceased organ donation. We believe that MTV ORGAN Daan campaign is the perfect way to inspire the youth of this country to leave a legacy that spans many lives, and that too in a way that appeals to them.”         Bollywood actor Arjun Mathur who came on board to echo the need for awareness amongst masses, said “Organ Donation is a cause I feel strongly about for I have seen its impact quite closely. Despite the deluge of information available on this issue and the alarming data, there is a long road ahead till we rise up as a society and pledge to make a difference. I am glad to associate with MTV ORGAN Daan and with ORGAN India for a need of the hour initiative that aims to evoke awareness around organ donation in India and urge the youth to come forward and participate. As a part of this campaign, I am happy to catalyse this change and focus on the need for the most valuable gift of life.”     Launched  during the Daan Utsav, i.e. the Joy of Giving Week (2nd Oct-8th Oct), MTV ORGAN Daan will be an on-going initiative that aims to catalyse the youth around the most honorable form of ‘Daan’- the gift of life. With a strong meld of humour and quirk at its core, MTV has curated this campaign around the prevalent Indian belief that ‘Punya/Good deeds are a gateway to Heaven’ and Organ Donation can surely help one reserve a spot up there. This call to action thererby aims to encourage sign ups as organ donors.   Starting off with the campaign, MTV put out a series of interactive social media posts to debunk existing myths around organ donation along with an insightful infographic that reflected  the enormity of the issue in India. From the right age of donating to the different organs one can donate and the protocols involved, MTV rode on innovative messaging, memes, comic strips and out of home branding to cater to the limited attention span of today’s youth urging them to come out in large numbers and support this cause.   As a central messaging tool, two brand film that depicts the campaign idea of One Time Pass to Heaven has also been created. The film delivers the message of ‘Organ Daan’, ensuring a mass appeal in the ‘classic’ MTV way. In addition to being promoted on MTV India’s social handles, the films will also be aired across channels in the Youth, Music and English Entertainment cluster of Viacom18. With this campaign, MTV and ORGAN India eventually aim to trigger sign ups on  www.mtvorgandaan.com , urging Indians to become Organ donors. On signing up, an auto-triggered personalized ‘One Time Pass to Heaven’ will be available to the participant to share on their personal social media handles as a proud Organ Donor. This will eventually be followed by the actual organ donor card.   Official Data suggests that One Organ Donor can save up to 8 lives.* That’s the power of this precious gift of life. Imagine what we can achieve if majority of us choose to do the same. So, without further ado, pledge to make a difference, stand out and get your heaven ka One Time Pass (OTP) with MTV ORGAN Daan!!

Agencies

Identify PR communication bags PR mandate for TEDxRAMBAUG
Oct 23 2020 By Admin
   Identify PR • Communication bags PR mandate for the first ever TEDxRambaug event in Maharashtra, one of the world’s largest non-profit speaker’s platforms. The young minds behind the initiative Mr. Shubham Minde and Mr. Nisarg Kharat believes in the power of ideas to change attitudes, lives and, ultimately, the world. The agenda here is to make great ideas accessible and spark conversation. The beginning of 2021 will witness this huge event happening in one of the active towns of Maharashtra i.e. Kalyan City on 17th January, 2021 focusing on the theme ‘Art of Survival’. On 16th October, World Food Day, Team TEDxRambaug along with Dr. Akshay Shah, Veterinarian, AcuVet Veterinary Clinic, lend their contribution towards the social cause by feeding the strays and hosting a free for all medical check-up and anti-rabies vaccination camp. The camp mainly focused on spreading the awareness on the welfare of the stray dogs in different areas of Kalyan. Speaking on the collaboration, Ankita Wagle, Founder CEO, Identify PR • Communication says, “I am honored to be associated with one of the leading initiatives, TEDxRambaug. With a team of energetic and passionate members, we are all set to contribute to this beautiful cause by strategizing and using innovative PR tools to spread the awareness to our target audience.” On the appointment, Shubham Minde says, “I am glad to collaborate with Identify PR • Communication. With their enriching ideas and rigorous efforts; we shall definitely sail through our mission. We, as a team are rest assured to have such young, brilliant minds on-board to match up to our vision and contribute to the cause. “
OML's Global Creator Network becomes the first Indian agency to continue a global mandate across 8 international brands, third year in a row.
Oct 23 2020 By Admin
  OML Entertainment Pvt. Ltd. (OML’s) Global Creator Network has renewed its digital content marketing mandate with Bacardi and eight of its portfolio brands including Breezer, Grey Goose, William Lawson’s, Dewar’s, Bombay Sapphire, Martini, Martini 0.0 and Patrón.   “Bacardi brands have driven relevant messaging in a cluttered and fragmented media landscape in their collaborations with creators in a locally meaningful way in every market we’ve been working in. The two-way conversations with creators are more authentic and meaningful in fans’ lives while allowing brands to create unique global platforms” said Gunjan Arya, CEO, OML Entertainment Pvt Ltd. Set up 3 years ago, OML’s international content marketing practice has built a network of over 500 of the biggest creators and influencers globally delivering over 6x ROI and earning over 1.5 billion views over 14,000 pieces of short and long-form content. A specialist team within this vertical drives branded entertainment efforts for Bacardi brands across 15 countries including across South East Asia, India, Africa, Middle East, Europe and Latin America.   “OML has shown exceptional skill in creatively bringing our brands to life through digital content platforms. As curators of popular culture, their understanding of consumer behaviour, emerging trends and market insights have kept brands across our portfolio relevant and top of mind for our audiences. We work closely with their team of content specialists in more than 15 countries to drive our brand and business goals, and look forward to further strengthening our association this year,” said Eshita Jayaswal, Digital & PR Lead- Asia, Middle East, Africa. OML’s international content marketing solutions span across influencer marketing, creator lead branded content, content-to-commerce campaigns, co-branded merchandise with creators, digital-first collaborations and analytics across content platforms.  “Our proprietary analytics platform and creator selection tools result in optimised placement and organic distribution for Bacardi campaigns. This enables the creative disruption that our teams bring while driving brand equity and embedding the brands in popular culture,” said Tusharr Kumar, Business Head of GCN.  Through the past few years OML’s unparalleled efforts to introduce unique and entertaining concepts has won global recognition for the campaigns and the many creators who have engaged with these campaigns.  Award-winning campaigns from OML’s Global Creator Network include the “You Got Chef’D’” digital cook-off show with  Dewar’s that won the IDMA award for the Best Benchmark Content in Branded Content (2019), and the SPOTT Award for Best Brand Placement (2020) - Non-fiction. The music property Bacardi House Party Sessions (#BHPS) also bagged the Kaleido Award for Best Surrogate Communication of the year in 2019. 
In its latest ‘Dil Se Diwali’ campaign, Lifestyle, celebrates the many moods of Diwali
Oct 23 2020 By Admin
  Lifestyle, India’s leading destination for the latest trends, has launched #DilSeDiwali, its festive campaign, inspired by the joy that the festival of light ushers in and encourages different, individual ways of celebrating Diwali. Conceptualised by Wunderman Thompson South Asia, the campaign takes a leap from 2019, to capture the heart of celebrations, particularly in today’s context where everyone is looking forward to dressing up and feeling good, thereby dispelling the gloom.    This year, there will be many kinds of Diwali celebrations. There will be those who want to keep their celebrations small and those who will build on the festive occasion as an opportunity to reach out to their near and dear ones and share the spirit of the festival. Lifestyle’s new campaign considers all these different individual ways of celebrations, encouraging people to spread the brightness and joy in their own way. The campaign consists of a  2 part film series showcasing  2 kinds of different Diwali celebrations, with a memorable song as the background score. Young, vibrant and engaging, the films delivers the message of ‘celebrating the way your heart wishes’ in a fresh new way.     Commenting on the films and the campaign, Mr. Srinivas Rao, Sr. Vice-President, Marketing, Lifestyle, said: “The ‘Dil Se Diwali’ films are a celebration of all the unique instances that come together in this festival. Whether you’re staying at home with your family or stepping out with your loved ones, the video will remind everybody of their favourite Diwali moments. Our all-new festive collection has also been designed and curated keeping in mind the occasions that Diwali brings forth and will ensure that no matter what the consumer mindset is, they will be dressed to stand out.”   Speaking about the film, Priya Shivakumar, National Creative Director, Wunderman Thompson India, said, “This year, the moods are many, sentiments are strong and everyone is looking for light and celebration to get rid of the gloom, but in a way that makes them comfortable.  Some want to stay at home, some want to step out within the comfort zone of friends and family, and others are still undecided. We wanted to acknowledge and make special all of these moods, mindsets and kinds of celebrations with our festive take for this year. So ‘Dil se Diwali’ comes back with a fresh new feel that is both relevant and offers the choice of celebration to the viewer with each of the two films calling out two contrasting ways to celebrate the festival of lights. Lifestyle with its festive collection, makes you look good, whichever way you choose to embrace the celebrations. With playful interactions, emotions, elegant festive backgrounds and a beautiful track, these films make it truly a Diwali of the heart.”   Lifestyle has left no stones unturned to make this Diwali grand for its customers. The videos showcase attractive ensembles, vibrant colours and a curated collection that is perfect for the festive season. The all new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind. Accents of bright jewel tones such as emerald green, royal blue, vibrant yellow and opulent purple with accents of gold, zari and sequin embroideries, intricate gold foil detailing, layered kurtas, 3-piece festive sets and coordinates among others, are some of the key trends that truly captures the vibe of the festive season. Customers can now shop the collection in-store and online from the comfort of their homes at www.lifestylestores.com with festive kurtas starting from Rs. 999.   View the films here: Film 1 - https://www.youtube.com/watch?v=tG6h4huvsJI   Film 2 - https://www.youtube.com/watch?v=oZpo-UyavZM     Playlist - https://www.youtube.com/watch?v=tG6h4huvsJI&list=PL-8wJtAJZVwGsRNnepaIzGIy_-xrPnR7-     
Yellophant Digital Wins Digital Marketing Mandate For anthi:
Oct 22 2020 By Admin
       The new ROI-driven agency Yellophant Digital from the stable of Merge Infinity Global is all set to launch and handle the digital and creative duties for the new haircare brand, anthi: Being new in the market, Yellophant Digital will act as a launchpad to not only boost the brands social presence but launch the brand all over the country, creating brand awareness as well as handle other digital duties such as Social Media, Creatives, Performance Marketing, SEO, ORM, and Influencer Marketing.   Commenting on this, Nirav Maroti, Founder & Director, anthi: says, “We had a multi-agency pitch and finalized Yellophant Digital as our digital partners. We liked the way the team led by Preksha approached the strategy for the brand. They were nimble in grasping the brand program and their strategic outline was spot-on from the first interaction itself. Looking forward to an exciting year ahead with them. I wish them all the best!" Preksha Seth, Co-Founder of Yellophant Digital, says, “We are more than excited to work with a brand that has a huge vision and that aims at simplifying hair thinning solutions and creating awareness around that sector. anthi: is the first Indian brand to pay attention to people's hair thinning needs and we can’t wait to help the brand reach out to its audience and offer the best creative solutions to help the brand fulfill its digital needs further. We plan on making this big and reaching out to the audience across the country and bringing to light, hair thinning problems that we never thought about. Our focus is not only creating digital strategies but creating awareness among the audience and we plan on making this big.”