OOH

Oct 13 2020

By Admin

Lemma & VIOOH partner to scale Programmatic Digital out of home offering across key markets.

Lemma, one of the largest global online digital out of home networks, has integrated with VIOOH, the global programmatic marketplace, in a partnership that will give Lemma access to a significantly increased network of premium digital OOH screen...

Sep 18 2020

By Admin

Somany Ceramics adds a dash of style at T2, Mumbai Airport.

In association with Times OOH, the brand targets niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport. Somany Ceramics Limited, an internationally acclaimed org...

Aug 27 2020

By Admin

Muthoot Finance partners with Platinum Outdoor to announce the launch of Ayush Gold Loan

The Covid-19 pandemic has brought changes in the spends of consumers. During these uncertain times, Muthoot Finance is extending double benefit to its customers. Gold Loan along with complimentary Covid-19 cover up to Rs. 1, 00,000. Muthoot Ay...

Jul 21 2020

By Admin

Lemma & Elevision Together Deliver the First Ever Programmatic DOOH Campaign in MENA.

Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local pre...

Jun 01 2020

By Admin

Lemma Unveils “Falcon”, an Expeditious AI Enabled Planning Tool for DOOH.

Lemma, pioneer in programmatic digital out of home, has launched Falcon, an advanced AI enabled media planning tool for digital out of home. This proprietary planning tool by Lemma has the distinguished ability to convert diverse data sets into funct...

Mar 24 2020

By Admin

Xaxis and Mindshare create first programmatic outdoor airport campaign for Grofers

GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digital out-of-home (DOOH) platform Lemma to launch an industry-first programmatic DOOH campaign at India’s busiest airport, CSI Mumbai...

Mar 19 2020

By Admin

Lemma Enables Programmatic Ad Serving on Airport Premium Media in Association with TIMDAA

Lemma, pioneers in programmatic advertising, announced today their integration with premium digital media at Delhi Airport through TIMDAA. TIMDAA, a Times OOH group company, manages all communication assets at the Delhi Airport. This par...

Mar 17 2020

By Admin

Hotstar unveiled India’s longest billboard, showcases range of content offering to keep you covered while at home

“Itna zyada free entertainment ki ye board bhi kam pad jayega” (So much free entertainment, that even the longest billboard falls short). Hotstar, India's largest premium streaming platform, unveiled a unique out-of-home i...

Mar 11 2020

By Admin

Xaxis, M/six and Lemma hands to drive sales growth for brands through programmatic DOOH campaign

Demonstrated on Veeba, the campaign enables digital targeting, measurement and attribution from DOOH placements . Visible increase in overall sales at target supermarkets by an average of 15%. Effective success in retargeting exposed audiences f...

Mar 06 2020

By Admin

Hotstar launches campaign to highlight fresh, free content library

Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar aims to fill the void by restoring access to fresh content. Their latest advertising campaign, “Hotstar Ka Vaada, Free Entertainment S...

Mar 02 2020

By Admin

TECNO kickstarts its flagship brand-connect initiative ‘TECNO India Run’ from Lucknow

The first edition of the TECNO India Run will take place in Lucknow on 15th March’20 .Over 50 winners will receive cash prizes worth more than Rs. 2 Lacs .The fastest male and female participant to cross the Camon 15 Zone will win TECNO Camon 1...

Feb 25 2020

By Admin

TVS Eurogrip strategies innovative OOH in Chennai

With the expansion of automobile industry in India, there has been an increase in the number of tyre makers setting up factories in India. Many domestic and international manufacturers now compete in this segment to cater to the ever-increasing number of t...

Feb 25 2020

By Admin

Time to dejunk your home, says Rustomjee’s new OOH campaign

Moving can be a very stressful time in life. Along with all the hassle of changing addresses, arranging help and getting utilities lined up, there is all the stuff in the house. The easiest thing to do is get rid of all non-essentials before you have to st...

Feb 25 2020

By Admin

DMRC request bids for exclusive advertising rights inside select metro stations

The interiors of select metro stations from Dwarka to Dwarka Sec-21, on line number 3, and from Dwarka to Dhansa Bus Stand Metro stations, on line number 9, of DMRC network will soon be available for advertising as the corporation is inviting bids for the...

Feb 25 2020

By Admin

Bumble OOH campaign took initiative for equality in relationships

Women in India are excited by a new age of dating. Relationships are slowly turning from an obligatory social arrangement to a personal choice. The need today is a platform that enables women to explore this sentiment, break the stereotypical rules of dati...

Feb 25 2020

By Admin

Tinder's new OOH campaign -Swiping Right Done Right

Since its launch in India, Tinder has been curating an omni channel media mix approach to its marketing campaigns - from driving reach and awareness through high impact OOH campaigns to building engagement. And now Tinder is here again with an absolutely e...