OOH
Aug 29 2022
Former Ecosys OOH Founding Partners Launches Osmo - Advertising Agency
Former Ecosys OOH Founding Partners (Later acquired by Publicis Groupe) and the trio of Nipun Arora, Hardik Kapdi & Mangesh Shinde have collaborated and joined hands yet again to disrupt the location-based advertising ecosystem...
May 06 2022
BBH launches new campaign for Kraft Heinz ‘Chhota Twist, Bada Dhamaka’ campaign
BBH has launched an exciting new campaign for Kraft Heinz’s latest offering, specially made for India - Heinz Tomato Twizt. As a globally-trusted producer of delicious foods and the owner of beloved global brands, Kraft...
Mar 25 2022
Perfetti Van Melle India, Wavemaker India and Nickelodeon announce the first ever Metaverse awards screening experience in India with - “Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021”
Viacom18’s and kids’ entertainment franchise, Nickelodeon has been at the forefront of empowering and entertaining kids with the one-of-its-kind – Nickelodeon Kids’ Choice Awards. Dialling up the connect wit...
Feb 01 2022
South actor Vijay Deverakonda stars in Thums Up's latest action-packed campaign
Thums Up, Coca-Cola India’s homegrown brand, teams up with the new face of action, Vijay Deverakonda to present the new campaign for the brand. The action-packed campaign featuring the South actor, builds on Thums Up’s disti...
Jan 31 2022
Vivo India takes social media influencers & diners on billboards
Bringing both Offline and Online together, the Vivo V23 series campaign enabled social media influencers and diners to share selfies and stories using live location-based Instagram on Tagtalk across top-rated pubs and cafes. The most tr...
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Jan 25 2022
Puneet Kapoor to join Ogilvy India (South) as CCO, Kiran Anthony & Mahesh Gharat move on
Kiran and Mahesh need no introduction. Ogilvy and the entire advertising industry know them as super-talented individuals with big hearts. This is why it is difficult to watch them leave the Ogilvy family. Piyush Pandey, Chairm...
Jan 06 2022
The Surprise Visit ~Wunderman Thompson South Asia’s sequel to the first ever thematic film for Tata Pravesh~
Exactly a year back, Tata Pravesh opened Gajraj Rao’s eyes to the virtues of steel doors & windows over wood in the first ever thematic film for the brand. It drove home the message that Tata Pravesh wall opening solutions ar...
Dec 14 2021
Chaayos redefines the quotidian ‘Chai Break’ with their rebranding; launches #RelaxwithChaayos campaign
People all over the world have been drinking ‘chai’ for thousands of centuries, and for good reason. Numerous studies have shown that a variety of teas may boost your immune system, fight off inflammation, and even ward off...
Nov 15 2021
Plaxonic unveils the logo of their upcoming hyperlocal app with an intriguing OOH campaign
Plaxonic, today launched the stunning logo of their upcoming hyperlocal marketplace app EVOBEE. Rolling out a town-wide out-of-home campaign in Delhi NCR, Plaxonic grabbed consumer attention, augmenting NCR-wide presence and visibility,...
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Aug 16 2021
Out-of-home (ooh) advertising is set for bumper growth
As India officially reopens and we start to enter “the new normal”, OOH advertising can be seen progressively returning to pre-pandemic levels. With people moving out and about to enjoy leisure activities like entertainment, dining out, sh...
Apr 23 2021
Asian Paints Apex Ultima Protek took over the arrival hall at Indore Airport.
Rain, hail, or shine, the weather in India can be aggressively unforgiving. Dust storms and heavy rains can take their toll on buildings and houses. The damp walls left in the wake of such storms can develop algae and fungus build-up and harsh sunshin...
Apr 15 2021
MCX and Nihilent Technologies partners with Times OOH to showcase real-time cricket updates on their digital screens at T2, Mumbai Airport.
With the beginning of the most favorite sporting event of the year, Times OOH a prominent OOH player at Airport and a leader in DOOH media has come up with an innovative offering showcasing real-time cricket score updates on the digital screens a...
Dec 30 2020
Tanishq celebrates the myriad moods of nature with their new collection – Moods of the Earth
The pandemic-caused-lockdown has shown us the importance of nature. In the gloom of the nation-wide lockdown, it was only the beauty of nature that refreshed and rejuvenated us and consequently uplifted our spirits. Tanishq as a brand has alway...
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Dec 07 2020
Tamil Nadu Tourism marks its presence across multi-airports, campaign executed by Times OOH.
In a first, Tamil Nadu Tourism in association with Times OOH has brought its famed temples and picturesque tourist destinations to the screens of India’s major airports. With travel and tourism gaining momentum, the state tourism brand has...
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Nov 06 2020
Tanishq launched the Ekatvam campaign to start off the Festive Season
The ongoing festive season is a welcome respite that everyone had been looking forward to. To truly celebrate the spirit of festivals we have seen some beautiful campaigns by leading brands. Leading the ad bandwagon post lockdown is Tanishq with ano...
Oct 27 2020
OOH makes a huge comeback in Mumbai with Dhani Healthcare campaign.
OOH makes a huge comeback in Mumbai through another campaign won by Ignite Mudra (A Tribes and DDB Mudra Group JV), for the “Dhani Healthcare Campaign”. The objective of the campaign was to drive awareness about the app and to influence ma...
Oct 13 2020
Lemma & VIOOH partner to scale Programmatic Digital out of home offering across key markets.
Lemma, one of the largest global online digital out of home networks, has integrated with VIOOH, the global programmatic marketplace, in a partnership that will give Lemma access to a significantly increased network of premium digital OOH screen...
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Sep 18 2020
Somany Ceramics adds a dash of style at T2, Mumbai Airport.
In association with Times OOH, the brand targets niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport. Somany Ceramics Limited, an internationally acclaimed org...
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Aug 27 2020
Muthoot Finance partners with Platinum Outdoor to announce the launch of Ayush Gold Loan
The Covid-19 pandemic has brought changes in the spends of consumers. During these uncertain times, Muthoot Finance is extending double benefit to its customers. Gold Loan along with complimentary Covid-19 cover up to Rs. 1, 00,000. Muthoot Ay...
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Jul 21 2020
Lemma & Elevision Together Deliver the First Ever Programmatic DOOH Campaign in MENA.
Lemma pioneer in programmatic Digital out of home along with Elevision Media, a leading OOH firm in the UAE blazed a new trail, launching the first programmatic DOOH campaign in Dubai for Microsoft’s Azure’s “Global cloud. Local pre...
Jun 01 2020
Lemma Unveils “Falcon”, an Expeditious AI Enabled Planning Tool for DOOH.
Lemma, pioneer in programmatic digital out of home, has launched Falcon, an advanced AI enabled media planning tool for digital out of home. This proprietary planning tool by Lemma has the distinguished ability to convert diverse data sets into funct...
Mar 24 2020
Xaxis and Mindshare create first programmatic outdoor airport campaign for Grofers
GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digital out-of-home (DOOH) platform Lemma to launch an industry-first programmatic DOOH campaign at India’s busiest airport, CSI Mumbai...
Mar 19 2020
Lemma Enables Programmatic Ad Serving on Airport Premium Media in Association with TIMDAA
Lemma, pioneers in programmatic advertising, announced today their integration with premium digital media at Delhi Airport through TIMDAA. TIMDAA, a Times OOH group company, manages all communication assets at the Delhi Airport. This par...
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Mar 17 2020
Hotstar unveiled India’s longest billboard, showcases range of content offering to keep you covered while at home
“Itna zyada free entertainment ki ye board bhi kam pad jayega” (So much free entertainment, that even the longest billboard falls short). Hotstar, India's largest premium streaming platform, unveiled a unique out-of-home i...
Mar 11 2020
Xaxis, M/six and Lemma hands to drive sales growth for brands through programmatic DOOH campaign
Demonstrated on Veeba, the campaign enables digital targeting, measurement and attribution from DOOH placements . Visible increase in overall sales at target supermarkets by an average of 15%. Effective success in retargeting exposed audiences f...
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Mar 06 2020
Hotstar launches campaign to highlight fresh, free content library
Post the TRAI NTO ruling, consumers have resigned to watching dated shows and repeats on local TV channels. Hotstar aims to fill the void by restoring access to fresh content. Their latest advertising campaign, “Hotstar Ka Vaada, Free Entertainment S...
Mar 02 2020
TECNO kickstarts its flagship brand-connect initiative ‘TECNO India Run’ from Lucknow
The first edition of the TECNO India Run will take place in Lucknow on 15th March’20 .Over 50 winners will receive cash prizes worth more than Rs. 2 Lacs .The fastest male and female participant to cross the Camon 15 Zone will win TECNO Camon 1...
Feb 25 2020
TVS Eurogrip strategies innovative OOH in Chennai
With the expansion of automobile industry in India, there has been an increase in the number of tyre makers setting up factories in India. Many domestic and international manufacturers now compete in this segment to cater to the ever-increasing number of t...
Feb 25 2020
Time to dejunk your home, says Rustomjee’s new OOH campaign
Moving can be a very stressful time in life. Along with all the hassle of changing addresses, arranging help and getting utilities lined up, there is all the stuff in the house. The easiest thing to do is get rid of all non-essentials before you have to st...
Feb 25 2020
DMRC request bids for exclusive advertising rights inside select metro stations
The interiors of select metro stations from Dwarka to Dwarka Sec-21, on line number 3, and from Dwarka to Dhansa Bus Stand Metro stations, on line number 9, of DMRC network will soon be available for advertising as the corporation is inviting bids for the...
Feb 25 2020
Bumble OOH campaign took initiative for equality in relationships
Women in India are excited by a new age of dating. Relationships are slowly turning from an obligatory social arrangement to a personal choice. The need today is a platform that enables women to explore this sentiment, break the stereotypical rules of dati...
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Feb 25 2020
Tinder's new OOH campaign -Swiping Right Done Right
Since its launch in India, Tinder has been curating an omni channel media mix approach to its marketing campaigns - from driving reach and awareness through high impact OOH campaigns to building engagement. And now Tinder is here again with an absolutely e...
Feb 07 2020
Will the prohibition on political ads in Delhi Metro impact parties negatively?
A few days ago, the Delhi High Court upheld the Election Commission's decision to prohibit political ads in the Delhi metro or DMRC premises when the model code of conduct is imposed. The EC said that there should be a sense of trust among the people t...
Feb 07 2020
Sagar Kochhar says "Striking a balance between creativity and execution will make the cut"
The most awaited NEONS OOH Awards now in its 10 edition is just a month away. The two-day event, which discusses the challenges of the OOH Industry and how to tackle them, is set to be held in Mumbai on March 12th and 13th. The conference will bring toget...
Jan 01 2020
Luxury Auto Brand publicized its Arrival through OOH and Airport
Airports represent a key venue for Mercedes Benz as Business Class as well as International travelers, form a major part of Mercedes Benz’s TG. Thereby, to endorse the S-Class as the latest premium offering from the brand and make the campaign catch...
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