Tanishq celebrates the myriad moods of nature with their new collection – Moods of the Earth

Dec 30 2020

 

The pandemic-caused-lockdown has shown us the importance of nature. In the gloom of the nation-wide lockdown, it was only the beauty of nature that refreshed and rejuvenated us and consequently uplifted our spirits. 
 

Tanishq as a brand has always been relevant and close to their roots. Thus, they took inspiration from Mother nature and as an ode to the Earth's artistry, based their new campaign on the shapes and hues of nature. The exotic, contemporary line uses earthy brown, blushing pink, lush green and serene white gems cut in modular shapes, timeless styles and exuberant colors, each an echo of nature’s myriad moods!

Diamonds, rubies, tanzanite, citrines, emeralds, rubellite, sapphires and colored gemstones have been set in exceptional designs to glorify the beauty of Earth’s canyons, the serenity of snow, the charm of spring blossoms, and the soothing canopy of her forests. Tanishq’s magnificent Moods of the Earth collection features 28 exclusive sets embellished with breath taking diamonds and gorgeous colored gemstones. 
 

Tanishq and Laqshya Media Group have had a long-standing partnership and executed back-to-back iconic OOH campaigns. After Ekatvam, the Moods of the Earth campaign in Top Metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Ahmadabad etc is another landmark campaign from Tanishq. The OOH campaign is a part of their 360-degree campaign for the new exclusive collection. The campaign encompasses a mix of large format media units and cluster brandings across all cities that has been utilized to create maximum impact and reach for the desired target audience. All the media units used are iconic, large format and cluster media, to ensure highest visibility. Other unconventional mediums have been used in some cities to ensure better coverage and to best reach Tanishq’s target group. 
 

Speaking on the launch of the stunning collection, Ms Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited, said "We are thrilled to launch ‘Moods of the Earth’, our new collection of premium range diamond jewellery. We're really happy to present such an exclusive studded collection assortment to our consumers after a long time. As the name suggests, the collection takes its inspiration from myriad of idyllic moods of Nature like fascinating terrains, blushing blooms, serene snow and lush greens. The 28 exclusive pieces are all about the glamour and the dazzle of diamonds and gemstones. They also elevate the user-experience with modular functionality which allows for the same jewellery piece to be styled in various ways such a necklace which also has a detachable pendant and, earrings that can be worn as both, studs and drop earrings. 
 

These elegant designs are versatile and can be aesthetically styled with Indian, contemporary as well as fusion ensembles. In this collection, we are celebrating Earth in all her glory and are vowing to give back to her as well. So, for each piece that is sold from our 'Moods of the Earth' collection, a tree will be planted in the customer’s name in association with with www.grow-trees.com"

 

Amarjeet Hudda, COO, Laqshya Solutions said, “Tanishq has always leveraged the power of OOH media to reach their consumers. Now that traffic is almost @90-95% of the pre-lockdown figures, Tanishq has come up with some brilliant campaigns. After Ekatvam, which celebrated the handwork of the Karigars of India, Tanishq came up with Moods of the Earth campiagn. We at Laqshya are very proud to bring this campaign to everyone through our scientifically planned proprietary OOH Planning Tool called SHARP (Strategic Hyperlocal AI-aided Reach Planner) and the plan was further fine-tuned by Laqshya Media’s experienced media planning team. We have strategically taken large format premium media units and created dominance zones in all the cities to establish the high visibility and impact in each city. The Laqshya team as always has executed this campaign brilliantly despite restrictions of limited lockdown and safety issues related to Covid. It is definitely one of the most visible and attractive campaign.” 

 

 

 


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OTT

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As part of the #ALTBingeathon campaign, ALTBalaji brings 'The Director's Lab', a masterclass for aspiring storytellers
Jul 16 2021 By Admin
    ALTBalaji, as a part of their massive ongoing campaign, #ALTBingeathon, launches a YouTube series titled 'The Director's Lab'. For the same, ALTBalaji has tied up with two reputed B-schools, Symbiosis Institute of Media and Communications and MET Institute of Management. It aims to bridge the gap and help aspiring students to get practical knowledge in the world of showbiz before they set foot in the very competitive industry of film-making and direction. 'The Director's Lab' is aimed to be a masterclass from the experienced in the business, where a student representative from the esteemed B-Schools will interview one director each week.   The directors from ALTBalaji have been widely acclaimed for the various ALTBalaji shows spanning multiple genres. The students will get a one-of-a-kind opportunity to interact with the likes of Priyanka Ghose (Director- Broken But Beautiful 3), Sattwik Mohanty (Director- Dark 7 White), Akshay Choubey (Director- Puncch Beat 2), and Santosh Singh (Director- Fittrat and Apharan 2). The first video with Priyanka Ghose is out now on ALTBalaji's YouTube page.   Link: https://youtu.be/RPI2rOaoo4U   Associating with Symbiosis Institute of Media and Communication and MET Institute of Management ensures students from the post-graduate batch get all their queries answered through a student representative elected by their management. The series aims at preparing them for the upcoming challenges in their careers. The masterclass will be a valuable addition to the students' achievements and help them reach the stars in their careers. Moreover, the directors are open to sharing their plethora of experience, thus providing the students with an edge and boost their confidence.   Ms. Divya Dixit, SVP, Revenue & Marketing ALTBalaji said, "ALTBalaji has always been catering to the youth with 80% of our audience being below the age of 35. With 'The Director's Lab', ALTBalaji intends to do more for the students' community and aid the growth of the country's aspiring storytellers. The better the storytellers, the better the stories. We see it as a brilliant space for students to develop their skills and be the new names behind our various shows hopefully in future".     ALTBalaji's thought leadership comes with its content bouquet that includes premium, disruptive content and original series across genres. With originality, courage, and relentlessness at its core, ALT stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual. With a vast library of 84+ originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.   Subscribe for Rs. 100 / 3 months to enjoy many such blockbusters only on the ALTBalaji app. 
Flipkart Video’s latest show ‘Sirf Ek Minute’ with Actor Shardul Pandit promises entertainment and exciting prizes in 60 seconds!
Jul 16 2021 By Admin
     Ek minute ki keemat tum kya jaano, Ramesh Babu? Har kisi ka khwaab hota hai ‘Sirf Ek Minute’ jo zindagi badal de. Bringing this thought to life is Flipkart Video’s new rapid fire game show ‘Sirf Ek Minute’ that gives viewers a chance to win big in a matter of just 60 seconds. Launching on 16th July on the Flipkart App, the interactive game show is set to be hosted by reality TV star, RJ & King of Insta-reels Shardul Pandit who will entertain the audiences and take them through 6 quick questions under 1 minute where viewers stand a chance to win exciting rewards! Every episode across the series will feature questions on different topics ranging from sports, general knowledge, bollywood and many others. Playing host, Shardul will be seen giving audiences six multiple choice questions and viewers will have only 10 seconds to answer each question. On answering the questions correctly, audiences will win exciting prizes! Commenting on his association with Flipkart Video, Shardul Pandit said, “In today’s fast paced world, audience attention span is limited with viewers looking for newer opportunities to engage and express themselves creatively. That’s exactly what we are offering with Flipkart Video’s new show Sirf Ek Minute that ties the thrill of fast trivia and interactive content. Anchoring and hosting shows has been my first preference as an entertainer and to mark my digital debut with Flipkart Video is a welcome change in life. I am so excited to be a part of this show and cannot wait to connect with my fans through this platform.” A day before the launch Shardul engaged with his insta-family in a fun conversation, casually asking them what they can do in one-minute. His post said - “Mujhe ek baat batao... aaj kal ek minute mein kya hi hota hai? Tumhari' favourite instant noodles bhi nahi banti!- So you tell me what you can do in just 1 minute!” Within no time, Shardul was seen responding to funny questions by his followers. One follower said, “Aap ke liye ek shayari” to which Shardul responded saying “Irshad”. The fan was quick to share a response that had Shardul impressed! On the other hand, many followers also said “one minute me kuch nahi hota” to which Shardul was quick to say “Then watch out for this space! #bahutkuchhoga”. Later that evening, Shardul announced the launch of ‘Sirf Ek Minute’ by uploading the promo to the new show on his Instagram handle which left audiences pleasantly  surprised and wanting to know more! ‘Sirf Ek Minute’ is now live on the Flipkart App and users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage. You can download the Flipkart App here: https://play.google.com/store/apps/details?id=com.flipkart.android&hl=en_IN https://apps.apple.com/in/app/flipkart-online-shopping-app/id742044692 
ALTBalaji associates with multiple youth brands for their recently launched youth drama Puncch Beat 2!
Jul 15 2021 By Admin
     ALTBalaji, recently announced its association with multiple youth brands for the second season of their recently released youth drama, Puncch Beat. The carefully chosen brands fit perfectly with the show's narrative and match the target audience's interests.   The brands that have tied up for the association include Ferns and Petals as official gifting partners who have signed in for a co-branded digital association by giving a 20% discount to ALTBalaji subscribers on their next billing. Ixigo: India's largest online travel portal has come on board as the travel partner and allows a 10% off for ALTBalaji subscribers. Growfitter, the show's fitness partner, is giving a free one-month Growfitter Premium Subscription for the audience who have watched the first episode on the very first day and, one lucky winner will also be gratified with Apple earpods   Apart from these, brands like Imagicaa, Pipo Popcorn, My Imagine store, and Bollywoo have been roped in as the shows Entertainment, snack, gadget, and fashion merchandise partner.   Imagicaa did a contest on their platform asking followers to spot the Imagicaa location in the video. 5 lucky winners will get 2 tickets each to visit Imagicaa. ALT collaborated with Imagine Store for their back-to-school campaign wherein students were offered a 10% discount on Mac. Pipo Popcorn promoted the youth show through their quirky social media posts. Bollywoo has made some merchandise like sipper bottles and will display the Puncchbeat S2 aspirational outfits on their website for sale. Droom also partnered with the show to promote it on their social media and digital platforms.   Commenting on multiple youth brands-led partnerships, Divya Dixit, SVP -Revenue & Marketing at ALTBalaji, says, "Our blockbuater  youth targeted franchise Puncchbeat has been loved by the audience globally. Tying up with popular young brands enhances our reach across their audiences. These strategic alliances shall help us mutually benefit from each other's consumer base and amplify the show’s reach as well as give our partners a chance to associate with a popular franchise.”  

TV

ABP News’ Jeetega India captures the expectations and emotions of Indian athletes ahead of Tokyo Olympics 2021
Jul 23 2021 By Admin
    As the Olympic Games are all set to commence from 23rd July in Tokyo, ABP News, hosted a special e-conclave ‘Jeetega India’, today. At this e-conclave, various honorable dignitaries from the Indian Sports fraternity presented their views and expectations on the Tokyo Olympics 2021.    Winner of multiple Grand Slam titles, Leander Paes spoke on the e-conclave about how COVID-19 would have a massive impact on the 2021 Tokyo Olympics. “Due to a delay of one year, a lot of things have changed. Rankings have changed. Players have had to reinvent themselves, elongate their trainings and what not. For a 100 metre race, athletes have to wait for 4 years for just 9 seconds. But such is life and such is sports. We have to continuously adapt ourselves.”    ABP News has been dedicatedly focusing on creative and engaging ways to connect with the youth through special virtual events and conclaves. In fact, one of the key objectives of this e-conclave was to encourage youngsters to pursue their sporting ambitions and contribute towards the growth of the sporting culture in India.   The ‘Jeetega India’ e-conclave witnessed a distinguished line-up of talented and successful Indian athletes, many of whom have previously won at World Championships & Olympic Games. These included Olympic silver medalist and World No. 7 in Badminton, P.V. Sindhu; 3-time Wrestling World Championship medalist, Bajrang Punia; first Indian fencer to qualify for the Olympics, C.A Bhavani Devi; National record holder and Tokyo Olympics-bound race walker, Priyanka Goswami; India's highest ranked table tennis player and  9-time Seniors National Champion, Sharath Kamal; India's first woman Olympic medal winner, Karnam Malleswari; Olympics bronze medalist shooter, Gagan Narang; and Padma Shri awardee & Olympic bronze medalist, Yogeshwar Dutt.    These panelists shared their insights and experiences on few memorable Olympic matches, the Olympic greats, Olympics world politics, and other in-depth stories from the world of sports.   The Olympics has the world's largest sports audience, and unlike other sporting event, it attracts massive viewership. The Tokyo Olympics 2021 are expected to be no exception. With this in mind, ‘Jeetega India,' with its specific focus on the youth, opens up sponsorship opportunities for businesses wanting to interact with a wide range of viewers.    The quadrennial event will soon bring together viewers around the globe, to celebrate sports on a grand scale. With the world still recovering from the numerous implications of the pandemic, the Olympics will be a much-needed celebration of the joy of victory, the agony of defeat, and everything in between.   Speaking about the e-conclave, Mr. Avinash Pandey, CEO, ABP Network said, “The ‘Jeetega India’ e-conclave is the first of many programming initiatives planned for the 2021 Tokyo Olympics. At ABP News, we are committed towards practicing and exhibiting our journalism in innovative and compelling ways. Our aim with such initiatives is to bring the entire country together in supporting our Olympics-bound athletes and encourage more youngsters to step into the exciting world of sports.”  
Zee English Cluster Welcomes You To The Biggest Friendship Day Party Ever With The Premiere Of ‘FRIENDS: The Reunion’
Jul 19 2021 By Admin
  Oh My Gawd! It’s official! This Friendship Day, the most-anticipated reunion makes its Indian television premiere with the Zee English Cluster. Having scored Four Emmy Nominations including outstanding Variety special, the most iconic sitcom of all time, ‘FRIENDS: The Reunion’ sounds like the perfect plan to kick back with your best pal and savour the moment you’ve been waiting for together. Block your dates on Sunday, 1st August 2021 to the biggest Friendship Day party ever with the premiere happening across Zee Café, &flix and &PrivéHD. Could it BE any more exciting? Spend we-time with the FRIENDS who gifted you with a bunch of fuzzy moments and catchphrases to cling on to for life. Create a memory of a lifetime with your best friend and be sure to keep extra tissues handy for the tears as FRIENDS: The Reunion airs at 12PM, 5PM and 9PM on Zee Café and 1PM and 9PM on &flix and &PrivéHD. The most-anticipated moment in history and across the globe deserves a platform nothing short of a spectacle. Truly being the biggest Friendship Day event on television, FRIENDS: The Reunion will premiere across 12 ZEE channels viz. Zee Café, &flix, &PrivéHD, Zee TV HD, Zee Cinema HD, &Pictures HD, &xplorHD Zee Marathi HD, Zee Telugu HD, Zee Bangla HD, Zee Kannada HD and Zee Keralam HD.  Making the wait worthwhile is an exciting two-week Friendship fiesta across Zee English cluster that is the perfect binge watch curation leading up to D-Day! On Zee Café, prepare to hangout with Seinfeld and his friends in the show about nothing starting 16th July, weeknights at 7. From 19th to 25th July every day at 7PM, &flix and &PrivéHD will present a special friendship-themed curation that features tales that are sure to take you on a trip down memory lane. Witness iconic favourites such as Bad Boys II, Bolt, Thor Ragnarok, Hotel Transylvania 2, Peter Rabbit among others and laugh, cry, or jump with joy as there’s no end to the happiness that lies in store. Closer to the premiere of FRIENDS: The Reunion, the English movie channels will air a special curation of movies featuring the cast of FRIENDS such as Easy A, The Whole Nine Yards, The Bounty Hunter, Charlie’s Angels and more!    Speaking about the announcement, Kartik Mahadev, Business Head, Premium Channels, ZEEL said, “Circa early 2000, Zee Café was amongst the first few English English GEC channels and ‘FRIENDS’ grew in its popularity in India with Cafe. Today, FRIENDS returns home with this iconic reunion. It brings us immense joy to present the Indian TV premiere of FRIENDS: The Reunion. It’s a show that has stood the test of time, grown in popularity, it’s iconic moments passed on through generations as it truly reunites friends and peers to spend quality we-time together. We couldn’t be more delighted to bring This content as part of the Friendships Day block on Zee Cafe. All are welcome to join the biggest Reunion party on Zee Cafe.”   For the first time in 17 years, Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer reunite for a special celebration of the beloved, smash-hit comedy series. This once-in-a-lifetime event honors the iconic series with a hilarious and heartfelt night full of laughter and tears. Taped on the original soundstage, FRIENDS: The Reunion finds the cast and a star-studded roster of special guests as they relive the show’s unforgettable moments. David Beckham, Justin Bieber, BTS, James Corden, Cindy Crawford, Lady Gaga, Elliott Gould, Kit Harington, Larry Hankin, Mindy Kaling, Tom Selleck, Reese Witherspoon and Malala Yousafzai; the list of both special appearances and awe-worthy moments from the reunion is endless!   Join in on the biggest Friendship Day party ever as FRIENDS: The Reunion hits Indian television with the premiere on Zee Café, &flix and &PrivéHD  
Colors Tamil offers a humor feast this weekend as a part of its Sunday Cine Combo
Jul 16 2021 By Admin
    To ease up the mood this weekend with two back to back rib-tickling movies, Colors Tamil the youngest GEC of Tamil Nadu, is set to bring to screen the World Television Premieres of Super Duper and Natpuna Ennanu Theriyuma. Packed with humor, drama and excitement, the intriguing combination of movies as part of Sunday Cine Combo are sure to keep the audience amazed this Sunday. Tune in to Colors Tamil this Sunday, 18th July 2021, at 1:00 PM and 3:30 PM to enjoy these intriguing plots unravel.    Super Duper is a 2019 comic thriller directed by Arun Karthik, the film boasts of a talented star cast featuring Druva, Indhuja and Sha Ra in the lead. The story revolves around two petty criminals, who end up kidnapping the wrong woman and find themselves in a situation where they have to deal with a kingpin of a drug mafia. What conspires next in their lives forms the rest of the movie, making it a perfect Sunday watch for the audience   Natpuna Ennanu Theriyuma is a 2017 comedy movie directed by Sivakumar, featuring the heart-throb Kavin, Raju Jeyamohan, Arunraja Kamaraj and Ramya Nambeesan in the lead roles and Azhagam Perumal and Ilavarasu in the supporting roles. The story trails the life of three best friends whose lives change after two of them fall in love with the same girl. The story becomes intriguing when the trio is all set to start a new business venture and faces never ending obstacles, their love life being one of them. This bitter – sweet complication makes the narrative an engaging watch for the audience.   Don't forget to tune into Colors Tamil this Sunday 18th July at 1:00 PM and 3:30 PM, to make your weekend more entertaining and fun-packed. Colors Tamil is available on all leading cable networks and DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553). Viewers can also tune in to VOOT any time to see Colors Tamil shows at their convenience.      
Maharashtra Cyber cracks the whip on Thop TV for copyright violation of Viacom18’s content
Jul 14 2021 By Admin
    Viacom18 has been at the forefront in addressing and curbing piracy of content. In a recent content violation issue, the network has filed an official complaint with Maharashtra Cyber against Thop TV, alleging that the ‘rogue, standalone’ application had been relaying and transmitting the network’s content without authorization at a discounted price to common public, thus causing a substantial revenue loss to the network. Cognizant about the seriousness of the crime, the research and analysis team of Maharashtra Cyber immediately investigated the matter and the accused, a 28- year old, Satish Venkateshwarlu, a Hyderabad-based IT engineer was arrested under Sections 43, 66 and 66B of the Information Technology Act, 2000, Section 63 of Copyright Act, and Section 420 and 34 of the Indian Penal Code (IPC). The accused was produced before the Hon’ble Court and has been remanded to 6 days of police custody for further investigations. The accused was found to have created a standalone pirated application, through which he stole content using its inbuilt API. Speaking on the investigation, Superintendent of Police Sanjay Shintre, said, “Viacom18 Media Private Limited lodged a complaint with the Maharashtra Cyber against a mobile application, Thop TV, which was relaying and transmitting their copyrighted content such as movies, TV shows and VOD content at a discounted rate, thus causing substantial revenue loss to the company. After the initial technical investigation, it was noticed that the accused, a highly educated IT engineer from Hyderabad developed a mobile application named ‘Thop TV’ and pirated Viacom18’s content  through Telegram, a social media intermediary. The app has lakhs of viewers, including 5,000 paid subscribers, thereby generating massive revenue for the app.” Speaking on this development, a Viacom18 Spokesperson said, “Piracy is a matter of grave concern for the media industry and one that needs to be addressed constantly. It is important to acknowledge that digital piracy  is a serious offence which causes huge losses to the digital economy. Viacom18 will continue to fight this menace and secure its content through all means available under law. We are grateful to Office of the Inspector General of Police Maharashtra Cyber for their constant vigilance and timely support towards curbing piracy and copyright violation."