TECNO kickstarts its flagship brand-connect initiative ‘TECNO India Run’ from Lucknow

Mar 02 2020

The first edition of the TECNO India Run will take place in Lucknow on 15th March’20 .Over 50 winners will receive cash prizes worth more than Rs. 2 Lacs .The fastest male and female participant to cross the Camon 15 Zone will win TECNO Camon 15 Smartphones

TECNO, the global premium smartphone brand, took yet another big leap by announcing a first-of-its-kind brand-connect initiative aimed at building a strong emotional bond with consumers of Tier 2 & below cities. Through ‘TECNO India Run’, the brand is entering the Marathon space in Tier 2 cities to promote a healthy and active lifestyle in keeping with the spirit of ‘Fit India Movement’.

The run is open to all – fitness enthusiasts, amateur runners, professional runners, and beginners. The registrations are open and interested participants can register on the < https://tecnoindiarun.com/> or at select retail outlets in Lucknow (list of outlets mentioned in the registration link) by 10th March, 2020 Thursday.

The TECNO India Run will feature three categories – The 21K Half Marathon, The 10K Lucknow Run and The 5K CAMON Run. Over 2000 participants are expected to take part in the run, making it one of the most sought-after initiatives in recent times in the region. More than 50 winners across race categories will get a chance to win cash prizes worth more than Rs 2 Lacs. In addition to this, there is a special ‘CAMON 15 Zone’ at the 15th KM and the fastest two runners to cross this zone will win brand new CAMON 15 smartphones

Route in Lucknow for the ‘TECNO India Run’ Marathon: The run will start from 1090 Chauraha, covering Samta Mulak Chauraha, Marine Drive Road, Sahara Road, Vipul Khand 2 Road, Gomti Nagar Extension Road, Jnaneshwar Mishra Park Road and then back to the start point. The full details and route map are available on https://tecnoindiarun.com/

Commenting on the initiative, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We are a consumer-centric brand and ‘TECNO India Run’ provides us with a unique experiential platform to connect with our consumers at an emotional level and work with them to create an ecosystem of healthy living. Tecno India Run is going to be our annual property and we are kick-starting the journey from Lucknow chapter. Eventually, the idea is to take this to other cities across the country with many more editions in the future. We want to celebrate the culture of healthy lifestyle among young Indians of Greater Bharat and with TECNO CAMON smartphones, we want them to capture these proud moments and share them with the world.”

#TECNOIndiaRUN is being promoted in Lucknow across major Radio, TV, OOH as well as retail channels.

In addition to this, the brand will also have a lot of engagement activities on the day of the run for the public and participants. To name a few, there will be Zumba as a warm-up session before the race and an on-the-spot photography contest. The lucky winners will get a chance to win exciting goodies.

TECNO’s overall brand and marketing strategy is centered around establishing a deeper connect with its audiences by sharing an experience that is unique and relevant. This includes initiatives like TECNO’s collaboration with Manchester city Football Club and now the TECNO India Run .

In 2020, TECNO India business strategy is focused on “For India” smartphones that seeks to disrupt the budget and mid-budget segments with products customized to cater to Indian sensibilities in a better way. From that standpoint, the brand recently has launched a dual offering from the popular camera-centric CAMON series – CAMON 15 and CAMON 15Pro. 2020 TECNO CAMON smartphones earmark the era of higher camera pixels, premium AI-enabled Ultra Night lens powered by DSP technology and a pop-up front camera at an incredibly affordable price points. TECNO CAMON 15 Pro is the first smartphone in the sub-15K segment to offer together 48MP Quad-cam, 32Mp pop-up selfie camera and 6GB+128GB storage. While CAMON 15, at just INR 9999 becomes the first in under-10K segment to offer 16MP dot-in selfie camera.

About YouTooCanRun:

YouTooCanRun is a social entrepreneurship entity formed with a mission ‘To promote running for good health’. YouTooCanRun is India’s only full spectrum back-end partner for running events all over the country. Since its inception 7 years ago, YouTooCanRun has managed over 850 running events in several capacities, with over 6.75 Lakh registrations and a database of more than 8 lakh runners across India. The founder of YouTooCanRun, Mr. Venkataraman is an RRCA (of USA) certified Race Director, a Running Coach along with being a Level II Certified Course measurer and Certified CPR and is the first and only one at that in India. In its 7 years of existence, Youtoocanrun has been honoured by 3 Guinness World Records and 2 Guinness World Records in individual capacity for its founder, Mr. Venkataraman.

About TECNO Mobile

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phones. TECNO is a major global player with presence in around 60 emerging markets across the world. It is also the global Official Tablet and Handset Partner of Manchester City Football Club. For more information, please visit: www.tecno-mobile.com.

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Brands

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages

After offering Early Access movie rentals of blockbuster films like K.G.F: Chapter 2, Sarkaru Vaari Paata, Runway 34, among others, Prime Video today announced the release of yet another blockbuster movie as “Early access” movie rental - 777 Charlie. Starring an adorable Labrador dog, in the lead, along with Rakshit Shetty, the movie also stars Sangeetha Sringeri, Raj B. Shetty, Danish Sait and Bobby Simha. Viewers can rent the movie for INR 129 on Prime Video and experience this heart-warming emotional comedy drama from the comfort of their homes. The movie will be available to rent in four languages – Hindi, Tamil, Telugu, and Malayalam in HD quality. In addition to 777 Charlie, viewers can also rent the latest Indian and international movies, as well as titles from a rich catalogue of popular movies (award winners and franchises) from around the world. 777 Charlie is a 2022 adventure comedy-drama film that follows Dharma (Rakshit Shetty) who is stuck in a rut with his negative and lonely lifestyle, spending each day in the comfort of his loneliness. A lively pup named Charlie who is naughty and energetic enters his life and gives him a new perspective. The movie is written and directed by Kiranraj K. and produced by Paramvah Studios. Talking about the movie Rakshit Shetty said, “As an actor, one seldom comes across movies that have the power to touch your heart and leave a permanent mark. 777 Charlie did that for me. The film highlights the pure, unadulterated love between a man and a dog, with no common language to communicate except the need to be nurtured and loved selflessly. This movie, with its comedy and adventures has been loved by all audiences alike and with Prime Video's Movie Rentals, it will continue to weave its magic for audiences all across the country.” Director Kiranraj K. added, “The unique storyline that tells a tale of a man and his connection with his pet in a funny yet emotional way, is something that people understand and identify with. By premiering 777 Charlie on Movie Rentals on Prime Video, in four languages - Hindi, Tamil, Telugu, and Malayalam, we get to take it to a much wider audience. I am certain they too will appreciate the universal language of love showcased in the film.” Movie Rentals on Prime Video feature titles beyond the ones available with Prime Subscription, thereby, increasing selection and choice for customers. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs and Fire TV stick. Customers get a 48-hour window to complete the film once playback is initiated. Customers can start watching the film within 30 days of the transaction date. Watch the trailer here - https://www.youtube.com/watch?v=lzr2PJXeHww

Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!

Prime Video, India’s most loved entertainment hub today announced Varun Dhawan, one of India’s most entertaining actors and also a super-fan and close friend of Prime Video, as the first Prime Bae. As #PrimeBae, Varun Dhawan will not only be the first (‘Before Anyone Else’) to get his hands on all the news and updates on upcoming Prime Video projects but will also ensure the legions of Prime Video fans are the first (‘Before Anyone Else’) to get to know them too! What’s more, audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden! Prime Bae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon Originals & Exclusives. With Prime Bae the brand aims to establish a humorous and tongue-in-cheek connect with the viewers, via Varun Dhawan, who is not only an established movie star, but is known and admired for his down-to-earth and friendly persona. As Prime Bae, Varun brings his off-screen personality, style, humour, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers, delighting fans who want to know everything about everything Prime Video does Before Anyone Else. Talking about his new role as Prime Bae, Varun Dhawan said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you getting the andar ki khabar Before Anyone Else from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan, I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it, so stay tuned J!” “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend – one who encourages, inspires, motivates, and can be relied upon to entertain at all times,” said Sushant Sreeram, Head of SVOD Business, Prime Video, India. “We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness in knowing more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video. Our shows and movies aim to entertain and immerse audiences in their world – why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan. His humor and style are sure to make this an interesting ride. Honestly, there’s no knowing what details Prime Bae might share next. Just get on-board and see where it takes you!” Varun’s mission to be a #PrimeBae began when his friends started badgering him for the latest scoop on upcoming shows and movies at Prime Video and he realized he really didn’t know much! (watch here: https://bit.ly/3BEc1D3). Having vowed to gain access to these secrets, Varun tried straight-forward methods which expectedly failed, forcing him to use his endearing and lovable personality to gain access to Prime Video’s top-secret information on upcoming series and movies (watch here: https://bit.ly/3C5zVsG). Winning over everyone at Prime Video with his charm, Varun anointed himself as Prime Bae – the first and only source of all the entertaining updates from India’s most loved entertainment hub Before Anyone Else (watch here: https://youtu.be/IXMLS-am8wY). Prime Video has released three films so far, each playing on Prime Video and Varun Dhawan’s digital and social media platforms. Indian filmmaker and screenwriter, Vasan Bala, who has directed the films said, “Who doesn’t want the inside information on the series and movies they love? The concept of Prime Bae leverages this insight and invites viewers to be a part of the Prime Video universe, along with one of their favourite actors, Varun Dhawan. Always a friend of the audience, his charming and lovable personality comes alive in the films, while his natural humour and energy elevates an inherently unique concept. Imagine your favourite movie star dishing out the latest information on your favourite movies or series! Truly fun and entertaining.”

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Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co

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Digital

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages

Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!

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Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co

News

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages

Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!

Optiminastic launches its virtual office Optiverse, strengthens its Metaverse-As-A-Service offering for brands

Wiggles engages with 100+ pet influencers for India’s first petfluencer party in association with The Good Creator Co

OTT

Heart-warming Adventure Comedy, 777 Charlie, Now Available for ‘Early Access’ Movie Rentals on Prime Video at INR 129 across 4 Languages

Prime Video unveils Varun Dhawan as the first Prime Bae; now get the inside scoop on Prime Video Before Anyone Else!

MX Player Launches a Seamless Self-Serve Ad Platform for large, medium & small advertisers, MX Advantage

With advanced developments and strategies paving the way for new ideas and platforms, India is considered one of the largest drivers of digital innovations worldwide. This has allowed the OTT and digital entertainment market to grow multi-folds. With tremendous growth opportunities, MX Player has announced the launch of MX Advantage, a one-stop solution for brands across India to leverage the power of content across formats, languages, and genres. Promising MXimum Entertainment & MXimum Growth, MX Advantage will empower the digital advertising industry to advertise across all forms of entertainment through impact-driven campaigns, thus helping them maximise ROI and achieve business objectives. MX Player is a global brand with over 300 Million Monthly Active users globally, 236 Million Monthly active users in India recording an average time spent of 56 minutes per user per day with over 200,000 hours of content, 800+ Original Series, Web Series, International & Dubbed Content and over 10 Billion minutes of Monthly Watch time. MX Player is the world's second app after YouTube to get over 1 Billion downloads and this gives brands a huge scale and an impactful reach amongst their preferred target audience. MX Advantage (https://mxadvantage.mxplayer.in/) is a platform for all of MX Player’s existing & new advertisers to launch ad offerings. Unmatched in its offerings versus other OTT platforms, MX Advantage gives brands an opportunity to advertise across all forms of entertainment on OTT, gaming, music, live, video streaming amongst other features available on MX Player. It's an opportunity to build plans that deliver across their marketing objectives be it branding, consideration, intent and purchase. It has a larger outreach and impact through multiple ad offerings such as video & display ads, live streaming, sponsorships, rich media ads and entertainment commerce. This innovative, engaging platform has been introduced to make MX inventory directly available to Small, Medium and Large business owners, marketing managers, media agencies, SMEs, Metros and non-Metro advertisers. With key benefits like customisation and complete campaign control, the self-serve platform offers immersive Ad formats across tabs such as Video, Display, Audio and Content Solutions that will help drive brand awareness and engagement. Furthermore, brands can seamlessly leverage MX Advantage's additional offerings, including sponsorships, rich media ads, entertainment commerce, etc., under the same roof. There are several benefits as a part of the promotional launch period for verified advertisers who sign up on the platform. Commenting on the launch, Nikhil Gandhi, Chief Operating Officer, MX Player said, “We are India’s first entertainment super app driven by high-tech innovations and offers content that appeals to our consumers. As technology continues to infiltrate every aspect of our lives, convenience is more important now than ever before for businesses of all sizes. We understand Bharat, which has led us to be the second-largest video platform in India with 236 million users, which helps advertisers reach a larger audience in today’s highly competitive market. MX Advantage is a one-stop solution for advertisers of all sizes and budgets including our current partner advertisers. Our huge and diverse user base across demography, markets, interests and languages will help brands reach the audience that matters for their business.” MX Player has also partnered with a technology platform, DanAds, to make its engaging media and industry-leading advertising solutions available to Small and Medium Businesses in India through MX Advantage. Istvan Beres, CEO and Co-Founder, DanAds said, "The launch of MX Advantage is hugely exciting. With a strong foothold in India and growing global presence, MX Player is well-positioned to take full advantage of the benefits offered by self-serve advertising. Streaming TV is one of the hottest formats right now for sponsored content and we look forward to offering an engaging and dynamic solution for MX Player's portfolio of advertisers. Speed, ease-of-use, and flexible budgets are some of the most important factors for SME advertisers and DanAds is proud to partner with MX Player to offer just that." Advertisers, brands and agencies can directly access the MX Advantage portal via: https://mxadvantage.mxplayer.in/ Download the App Now Web: https://www.mxplayer.in/

Chtrbox Launches ChtrSocial To Enable “Brands To Become Creators”

QYOU Media Inc. has announced that its subsidiary Chtrbox, is launching ChtrSocial. ChtrSocial’s new solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalized brand storytelling. ChtrSocial is offering cost effective and scalable solutions for brands to build digital communities, essentially powering brands to become digital creators themselves. Modern businesses are increasingly turning to social media as their primary outlet to engage customers and promote their products, particularly to young audiences. Chtrbox and the newly launched ChtrSocial vertical both target this segment and have successfully worked with several clients, including major brands P&G, HP & Pinterest. Leading the new vertical is Darshil Shah, who founded his social media and branding company Blanc Space (formerly called Blazonion) six years ago. As an early entrant into the field of social media solutions, they initially focused on food & beverage businesses, and in the past two years have grown to cater to businesses across fast-growing technology, fin-tech, health & fitness sectors in India. The synergies found by adding access to the world class brand relationships at Chtrbox is expected to propel the business ahead quickly as brands in India continue to increase their growth investments in marketing. Pranay Swarup, CEO and Founder of Chtrbox commented, “Creators have changed the way audiences are built on social media. Many brands in India are still going online with a traditional mindset where they’re looking to force-fit or sell things to customers online without a well developed brand community. With ChtrSocial, and our micro creator content solutions, we are excited to help brands take a new-age approach to audience building on social media. I have worked with Darshil and his team as a partner over the past two years, and I’m confident that the team will fit fantastically well within Chtrbox & QYOU.” Darshil Shah, Director - ChtrSocial, commented, “With the world of social media evolving rapidly and many platforms prioritizing creator-first algorithms, many brands face a challenge in retaining the shrinking attention span of their potential customers. We have helped hundreds of businesses create unique promotional strategies to adapt to the new ways of marketing and seen tremendous results. When we started working with Chtrbox it was an instant click as we realized how much our vision and synergies align. Excited to have joined forces, and look forward to increasing the impact of our services for our clients, multifold.” Added QYOU Media CEO and Co-Founder Curt Marvis, “The addition of ChtrSocial to the Chtrbox arsenal of capabilities to offer the market is significant. Building on the growth of BharatBox targeting tier rural India, and Chtrbox-Represent giving us direct relationships with creator talent, this is another big step in growing the strength and depth of our creator led media business in India. We believe this will resonate strongly with current and future Chtrbox clients.”

TV

MTV India announces Realme ‘MTV Hustle 2.0’, the second season of India’s ultimate rap battleground

After the phenomenal success of season 1,MTV India is once again all set to hunt for new rap sounds with the latest season of India’s ultimate rap battleground, Realme ‘MTV Hustle 2.0’. Co-powered by Wild Stone new classic range and produced by Fremantle, the latest season of India’s first-ever rap reality television show will pit 16 of the country’s most unique rap voices, in 10 power-packed weeks. Featuring global artist and rap supremo Badshah as the judge, with eminent Indian rap trendsetters and pioneers EPR, King, Dino James and Dee MC as Squad Bosses, Realme ‘MTV Hustle 2.0’ will heighten the stakes with double the competition and unmatched fierceness, starting September 03, every Saturday and Sunday at 7 pm on MTV India and Voot. Promising to be a superlative phenomenon for music lovers, rap enthusiasts, and entertainment buffs, the second season of India’s genre-defining and avant-garde reality television show will be an intense and demanding challenge for 16 fresh voices of India’s rap-scene, who will fight hard for the coveted mantle. The judge of this season, international rap star Badshah, will look for the best of the lot. Eminent Indian rappers and Squad Bosses King, Dee MC, Dino James, and EPR will hone and transform raw talent, hand-picked from across the country. With their signature styles, flair and experience, they will equip their protégés and coach them through the mentoring journey to become industry-ready professionals. The show’s format also elevates the magnitude of the competition, wherein Badshah and the four Squad Bosses will groom and judge the contestants based on their talent, performance, meter, technique, musicality, and storytelling. Viewers will also get a chance to be a part of the journey to root for their favorite performer through public voting on the VOOT app and watch out for the ‘Squad of the Week’ and ‘Performer of the Week’ as the show progresses. On bringing back the show for its second season, Anshul Ailawadi, Head – Youth, Music, and English entertainment, said, “MTV Hustle 2.0 is an ode to India’s rap scene – it puts the spotlight on undiscovered talent and celebrates an artform that is amongst the youth’s foremost passion points. This season goes deeper into the country to offer tomorrow’s hip-hop icons their biggest canvas, today.” Suchita Shah, Head, Content Originals at MTV, said, “It’s bigger and fiercer this season! Realme MTV Hustle 2.0 is all about discovering untapped rap talent to the fore, and bringing their unique stories to viewers and music-lovers across the nation. That fire and passion which drives rap music in all its glorious diversity, is what makes the concept tick. The latest season elevates the rap battleground like never before, with the new format, judge and squad bosses!" Commenting on the second season of the reality television show, Aradhana Bhola, Managing Director, Fremantle India said, “Bringing under the radar talent into the limelight is something we are passionate about at Fremantle. And when the stage is an iconic youth platform, unfolding the magic of rap music and inspiring life stories with the uber talented Badshah in the house, the excitement of MTV Hustle 2.0 becomes palpable.” Tao, Marketing Head, realme India, said, “We are happy to collaborate with MTV India, a channel which caters to the demands of young audiences in the entertainment industry. The second season of MTV Hustle is certainly an opportunity for young music enthusiasts to explore possibilities for them and showcase their talent. Moreover, it aligns with our vision of giving more and highlights participants’ dare to leap attitude among young users. The strategic partnership highlights realme’s commitment to providing high-quality tech-lifestyle products and deep integration towards music.” Realme MTV Hustle 2.0 is all geared up to present the nation’s most promising new rap sensations, their phenomenal original compositions, and a storm of rap battles, drama, and entertainment! ~Realme ‘MTV Hustle 2.0’, co-powered by Wild Stone new classic range, premieres on September 3, airing thereafter every Saturday and Sunday, at 7 pm! ~

Zee News announces 21-day contest Gyaan Bhi Inaam Bhi

COLORS presents an unconventional love story of an autorickshaw driver and enterpreneur with ‘Saavi Ki Savaari’

Saavi is self-reliant, optimistic, street-smart, and the sole bread winner of her family while Nityam is a self-made businessman, witty, fiercely ambitious, and a doting son. She drives an auto-rickshaw to make ends meet, he is a successful entrepreneur and a youth icon. Their paths are different yet they are bound together by a strong karmic connection and COLORS upcoming romantic drama Saavi Ki Savaari chronicles their lives. Making her debut on television with the show will be Samridhii Shukla essaying the role of Saavi while popular actor Farman Haider will be seen playing Nityam’s character. Produced by Dashami Creations, ‘Saavi Ki Savaari’ will premiere on 22nd August and air every Monday to Friday at 6.30 pm, only on COLORS. Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 says, “At COLORS, we always aim to break the clutter and portray empowering characters through our stories. Saavi Ki Savaari brings to life a heartwarming love story of a girl Saavi who is an autorickshaw driver. As she goes along, she finds her footing, encounters love and breaks many biases. We are certain that Saavi's aspirational and endearing journey will hit the right chord and enthrall our viewers.” Breaking stigmas around gender-labeled professions, Saavi becomes the first female auto-rickshaw driver from Ujjain, who enjoys driving and earning her living without feeling any sense of embarrassment about her profession. In unexpected circumstances, Saavi meets Nityam, a workaholic businessman who is highly ambitious and temperamental. He is extremely focused on building his business empire and wants to marry a woman who can match up to his intellect and help him achieve his goals. Destiny plays its part and binds these contrasting souls with the string of love. What will happen when two people belonging to two different strata of society come together? Ninad Vaidya, Producer, Dashami Creations says, “We are excited to associate with COLORS for the first time with a never seen before concept- the heart touching love story ‘Saavi Ki Savari’. With this show we hope to break the gender stereotypes and showcase that no job is menial. It’s not how much you earn, but your commitment to your work and ethics you follow define how far one walks on the journey of fulfilment. The show will not only highlight the hardships of Saavi, but it will also narrate a beautiful love story of Saavi and Nityam. We are eagerly waiting for the viewers to enjoy the show on 22nd August.” On playing the titular role of Saavi, Samridhii Shukla says, “I’m thrilled to make my television debut with such an uncoventional character like Saavi. She is a self-made girl who faces all her challenges with a smile and takes pride in driving an auto-rickshaw to support her family. With evolving times, women today are breaking the stereotypes by stepping into challenging roles, and hence I am certain that viewers will relate to Saavi and her beautiful story. I am grateful to be a part of the COLORS family and looking forward to this exciting new journey.” Portraying Nityam’s character, Farman Haider says, “Nityam is a suave businessman, who has a charming personality. He is a headstrong person who always chases his goals and only confides in his mother. This show will trace an interesting contrast between him and Saavi who are destined to meet and discover love together. Samridhii aka Saavi is a vivacious and extremely passionate actor to work with, I am already having a great time working with her on this show! We hope our show will bring a smile to everyone’s faces as we begin this wonderful journey.” Watch ‘Saavi Ki Savaari’ every Monday to Friday starting 22nd August at 6.30 pm, only on COLORS!

QYOU Media India gears up to launch a new gaming digital channel, Q GAMEX in September 2022

Strengthening its footprint across the country with uniquely positioned channels, India’s youngest and fastest-growing entertainment network, QYOU Media India continues to offer differentiated content to its new and existing viewers. Following the success of its recently launched digital channels, ‘The Q Kahaniyan’ and ‘The Q Comedistaan’, QYOU Media India further gears up to announce the launch of ‘Q GAMEX’, a 24x7 gaming digital channel. Launching in September 2022, the channel aims to target young Indian gamers across connected TV and digital platforms. With an aim to reach out to digitally savvy young Indian adults between the age group of 18 to 35 years, Q GAMEX will stream gameplay matches and battlegrounds while taking the viewers through some interesting insights on console/gaming equipment, unboxing experiences, tips, and tricks and much more. Banking on the burgeoning popularity surrounding online gaming, QYOU Media India, through Q GAMEX aims to expand its viewership base by providing brands and advertisers an opportunity to drive value. The launch of Q GAMEX for the connected TV audience is a part of a growing effort to capitalize on a business that is already experiencing tremendous growth worldwide and in India specifically. Speaking on the announcement of its upcoming gaming digital channel, Krishna Menon, Chief Operating Officer, QYOU Media India, said, “At QYOU Media India, our unique and socially connected content style is in alignment with what this audience is looking for. The Indian online gaming industry has steadily grown to become a leading market across the globe. With the launch of ‘Q GAMEX’, we aim to cater to the young gaming enthusiasts and become a leading provider of multi-genre channels to audiences who are rapidly adopting connected TV as a primary destination for entertainment purposes. We are delighted to add ‘Q GAMEX’ to our existing portfolio of brands and look forward to developing Q GAMEX as a pioneer in gaming content across digital platforms.” According to an analysis by KPMG, India is set to become one of the world’s leading markets in the gaming industry where it is expected to cross 450 million online gamers in 2023, second only to China. Growing steadily over the last five years, it is expected to treble in value and reach an overall value of $5 billion by 2025 driven by a rapidly growing younger population with higher disposable income. With the total number of online gamers growing from 360 million in 2020 to 390 million in 2021, analysts expect steep growth in the sector. Leveraging content from a wide array of top social influencers and digital content creators, QYOU Media India so far has launched The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan. The upcoming digital channel Q GAMEX targets the rapidly growing community of online and mobile gamers and will mark the launch of QYOU Media India’s fifth channel.