Feb 25 2020
Since its launch in India, Tinder has been curating an omni channel media mix approach to its marketing campaigns - from driving reach and awareness through high impact OOH campaigns to building engagement. And now Tinder is here again with an absolutely eye catching OOH campaign. Executed by its OOH agency, Havas Media, the brand has rolled out a campaign talking about the various Tinder stories and experiences called #SwipeStories. Using an amalgamation of traditional and ambient formats, the campaign is visible in Delhi NCR, Bangalore and Mumbai. Each media format was selected to play a unique role in meeting the objective of the campaign substantiating the strategic approach.
Ankit Rastogi, Jt. Managing Director, Havas Media, said, "OOH medium works best with the combination of various factors, i.e., Media Planning, Impactful Creative, Communication Design and Timings. When all of these get combined, the medium has the capability to outperform. And Tinder has successfully applied this mantra by putting their brand at the right location at the appropriate time."
The Tinder campaign that is aimed at a mass impact was carefully planned through Havas Media's in-house tool, Tuetr. the agency executed this campaign identifying congregation points, nodal points, and main arterial road of each of the cities through Teutr.The buying team efficiently hand-picked those assets to guarantee the best impact. The agency managed to kick off the campaign with its full impact.
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