Jul 15 2021
ALTBalaji, recently announced its association with multiple youth brands for the second season of their recently released youth drama, Puncch Beat. The carefully chosen brands fit perfectly with the show's narrative and match the target audience's interests.
The brands that have tied up for the association include Ferns and Petals as official gifting partners who have signed in for a co-branded digital association by giving a 20% discount to ALTBalaji subscribers on their next billing. Ixigo: India's largest online travel portal has come on board as the travel partner and allows a 10% off for ALTBalaji subscribers. Growfitter, the show's fitness partner, is giving a free one-month Growfitter Premium Subscription for the audience who have watched the first episode on the very first day and, one lucky winner will also be gratified with Apple earpods
Apart from these, brands like Imagicaa, Pipo Popcorn, My Imagine store, and Bollywoo have been roped in as the shows Entertainment, snack, gadget, and fashion merchandise partner.
Imagicaa did a contest on their platform asking followers to spot the Imagicaa location in the video. 5 lucky winners will get 2 tickets each to visit Imagicaa. ALT collaborated with Imagine Store for their back-to-school campaign wherein students were offered a 10% discount on Mac. Pipo Popcorn promoted the youth show through their quirky social media posts. Bollywoo has made some merchandise like sipper bottles and will display the Puncchbeat S2 aspirational outfits on their website for sale. Droom also partnered with the show to promote it on their social media and digital platforms.
Commenting on multiple youth brands-led partnerships, Divya Dixit, SVP -Revenue & Marketing at ALTBalaji, says, "Our blockbuater youth targeted franchise Puncchbeat has been loved by the audience globally. Tying up with popular young brands enhances our reach across their audiences. These strategic alliances shall help us mutually benefit from each other's consumer base and amplify the show’s reach as well as give our partners a chance to associate with a popular franchise.”
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