Mar 02 2020
Since inception in 1991, Update has led the evolution of India’s local narrowcasting ecosystem. The Update Geotarget platform optimises campaign effectiveness and delivers brand messages through its network of 2,500 FTA narrowcast TV channels. Targeting can be drilled down to urban, rural, states, socio-cultural regions, districts and cities.
With its innovative offerings, Update Geotarget helps brands reach audiences through relevant messaging via narrowcasting amidst the chaos of satellite television. It enables hyper-localisation of content to bridge the gap in regional communication.
Update Geotarget offers a formidable network, which provides the touchpoint for audiences that speak various dialects and languages across 120 million households.
Pitchfork Partners will spearhead visibility and awareness for Update Geotarget and the evolution of the local narrowcasting ecosystem. Pitchfork Partners will strategise and execute Update Geotarget’s communication, while supporting it with analytics to aid its growth and strengthen its narrative.
Sharad Alwe, Co-founder and Managing Director, Update Geotarget, said: “Pitchfork Partners shares our passion and beliefs. We are positive that their expertise will play a pivotal role in the success of our communication agenda. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”
Jaideep Shergill, Co-founder, Pitchfork Partners, added: “Update Geotarget has been a leading force in the local narrowcasting ecosystem. They have led a groundbreaking ecosystem which goes beyond digital and reaches consumers across India. We are extremely proud to work with an innovator like Update and look forward to this new journey with optimism and spirit.”
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