Mar 08 2021
On the occasion of International Women’s Day, Stratbeans ran a week-long digital campaign #beempowered saluting the spirit of its female workforce. The company paid an ode to each woman employee, highlighting the special trait about them with a quote and a photo. The digital campaign was conceptualized and implemented by the Digital Marketing wing of HighViz PR. The organization has been at the forefront in driving special policies, projects, and initiatives to empower women and work towards creating a gender-diverse workforce.
“We are thankful to all the women employees of our organization for their tremendous contributions and achievements towards the success of the company. At Stratbeans, we have always been committed and passionate towards building a diverse, inclusive workforce environment, where there are equal opportunities for everyone to excel, thrive and climb up the ladder. We take pride in sharing that as of today, women are successfully leading half of the key business units at Stratbeans, and we hope the graph to further build up going forward.”, says Sameer Nigam, CEO, Stratbeans.
Over the last few years, the company has rolled out special policies and initiatives to improve the working life of their women workforce, thereby enabling them to achieve a perfect work-life balance. Some of the key benefits for female employees include flexi-working hours, maternity benefits including special maternity workspaces, exclusive monetary allowances for travel, special guidelines for women security, etc.
Adds Nigam, “Diversity in the workforce is critical to ensure the overall well-being of any organization, and we truly believe in the same. Our employee policies are strictly women-friendly; our learning and mentorship programmes are all designed to empower women to take up more leadership roles in the company. We are privileged to have such great female talent in-house, and I take this opportunity to thank one and all of them.”
The company lays special emphasis on promoting mental peace of all its employees and took special care of them during the Covid-19 pandemic and the imposed lockdown. It encourages employees to shut down work early during regular work days at regular intervals to relax and rejuvenate.
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