AI and Machine Learning is transforming businesses across the world and digital entertainment services are integrating AI and ML to disrupt and innovate their product offerings, enhancing the customer experience.  MX TakaTak won Amazon’s Enterprise AI Award for extraordinary innovation in the Media & Entertainment category at the Amazon AI Conclave 2021. The recognition is for MX TakaTak’s exemplary usage of AI and ML to boost the rigor of their content moderation process, ensure compliance with government rules and regulations, and find innovative and effective ways to engage users on the platform. Since its inception, MX has always aimed to provide a safe environment to all its users and one of the features we host on MX TakaTak is the function of uploading avatars by users. These avatars uploaded by users may risk violating the strict community guidelines set by MX TakaTak. The AWS Rekognition service used by MX TakaTak detects whether the avatar content uploaded by users complies with community guideline requirements (including but not limited to pornography, violence, blood and gore, sexual suggestion, drugs, illegal behaviour, etc). More than 600,000+ avatars get uploaded to MX TakaTak daily and along with AWS Rekognition, MX Takatak ensures safety and compliance for its users.   Amazon hosted the Enterprise AI Awards recently to celebrate excellence and extraordinary innovation by enterprises leveraging AI & ML across industry categories. These awards were presented during the Amazon AI Conclave — one of the largest and most prestigious AI-centric conclaves around the world.

 DDB Mudra Group won the Grand Prix for Creative Strategy for their work on Stayfree Project Free Period at Spikes Asia 2021. This is the first time that an Indian brand has back-to-back Grand Prix wins. Last time around at Spikes, the work won a Grand Prix for creative effectiveness. Project Free Period turns the period from a pause to an opportunity for sex workers to sustain a life outside of the trade.   Talking about this culture-shaping work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “With Stayfree, we’ve been on a journey of creating conversations around periods, through strong acts and empowering stories. And winning back-to-back Grand Prixs is great recognition for the same.”   At Spikes Asia 2021, the Group also bagged a gold and two bronzes for its work on Stayfree and Spotify.  

    On the occasion of International Womens Day, Havmor Ice Cream, one of ice cream brands plans to share joy & cheer to all women. To mark the occasion, Havmor will give a free scoop of ice cream to all women visiting their exclusive brand outlets; HavFunn and for every free scoop, the brand will donate Re.1 towards educating the girl child.   International Women’s Day is celebrated on 8th March to celebrate women’s rights across all walks of life. On this occasion, Havmor Ice Cream encourages its female consumers to be a part of a profound deed by visiting their store. This year to make it even more special the brand invites its women consumers, to come to their parlour and enjoy a scoop of free ice-cream. Havmor will then collect all the proceedings from each of these scoop received from 180 plus outlets,  and donate the amount to Rotary International working towards educating a girl child. Through this initiative the brand is targeting to atleast gather enough funds to sponsor a years education cost for 100 girls.   On this day, women can visit any outlet in Ahmedabad, Mumbai, Delhi, Chennai, Jaipur, Hyderabad & Bangalore, between 5:00 pm to 8:00 pm. Among the many relishing flavours that they can choose from are Almond Carnival, Chocolate Chips or Alphonso Mango.   Talking about the initiative, Mr. Vincent Noronha, VP Marketing and Business Head Parlours at Havmor Ice Cream said, “On the occasion of International Women’s Day, we feel honored to be associated with a cause empowering the woman of tomorrow. This is a humble step by the brand to provide support towards girl child education. Our NGO partner has devoted to improve education opportunity of women and girls and aims to inspire, encourage and empower them.”   Havmor always makes it a point to keep doing their best when it comes to making a difference in the society. Through their simple, yet impactful initiative, their commitment to bring about change remains unwavering.  

  Continuing to expand its footprint across the country, KFC India recently opened a new restaurant in the IT city of Hyderabad. What makes it more special is that this is an-women restaurant - led and operated by an all-women team! Right from taking orders, preparing your favourite KFC items, serving customers to managing the overall operations of the restaurant - this is one restaurant that completes runs on woman power. This is the second all-women restaurant for KFC India, the first being in Darjeeling, and only goes on to reinforce the brand’s commitment towards gender parity and belief in empowering women from the grassroot level. The brand has also had woman delivery riders, who have been bravely breaking stereotypes and carving a niche with their unconventional career choices. Ask any of the women on this super team at the Hyderabad restaurant, and thoughts as “KFC has helped me develop and sharpen my skills, with a clear vision on career growth” or “I have always loved and enjoyed working at KFC” are echoed across. Through efforts as these, the brand takes forward the legacy of their iconic founder Colonel Sanders who always believed in all people.

  AI and Machine Learning is transforming businesses across the world and digital entertainment services are integrating AI and ML to disrupt and innovate their product offerings, enhancing the customer experience.  MX TakaTak won Amazon’s Enterprise AI Award for extraordinary innovation in the Media & Entertainment category at the Amazon AI Conclave 2021. The recognition is for MX TakaTak’s exemplary usage of AI and ML to boost the rigor of their content moderation process, ensure compliance with government rules and regulations, and find innovative and effective ways to engage users on the platform. Since its inception, MX has always aimed to provide a safe environment to all its users and one of the features we host on MX TakaTak is the function of uploading avatars by users. These avatars uploaded by users may risk violating the strict community guidelines set by MX TakaTak. The AWS Rekognition service used by MX TakaTak detects whether the avatar content uploaded by users complies with community guideline requirements (including but not limited to pornography, violence, blood and gore, sexual suggestion, drugs, illegal behaviour, etc). More than 600,000+ avatars get uploaded to MX TakaTak daily and along with AWS Rekognition, MX Takatak ensures safety and compliance for its users.   Amazon hosted the Enterprise AI Awards recently to celebrate excellence and extraordinary innovation by enterprises leveraging AI & ML across industry categories. These awards were presented during the Amazon AI Conclave — one of the largest and most prestigious AI-centric conclaves around the world.

 DDB Mudra Group won the Grand Prix for Creative Strategy for their work on Stayfree Project Free Period at Spikes Asia 2021. This is the first time that an Indian brand has back-to-back Grand Prix wins. Last time around at Spikes, the work won a Grand Prix for creative effectiveness. Project Free Period turns the period from a pause to an opportunity for sex workers to sustain a life outside of the trade.   Talking about this culture-shaping work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “With Stayfree, we’ve been on a journey of creating conversations around periods, through strong acts and empowering stories. And winning back-to-back Grand Prixs is great recognition for the same.”   At Spikes Asia 2021, the Group also bagged a gold and two bronzes for its work on Stayfree and Spotify.  

    On the occasion of International Womens Day, Havmor Ice Cream, one of ice cream brands plans to share joy & cheer to all women. To mark the occasion, Havmor will give a free scoop of ice cream to all women visiting their exclusive brand outlets; HavFunn and for every free scoop, the brand will donate Re.1 towards educating the girl child.   International Women’s Day is celebrated on 8th March to celebrate women’s rights across all walks of life. On this occasion, Havmor Ice Cream encourages its female consumers to be a part of a profound deed by visiting their store. This year to make it even more special the brand invites its women consumers, to come to their parlour and enjoy a scoop of free ice-cream. Havmor will then collect all the proceedings from each of these scoop received from 180 plus outlets,  and donate the amount to Rotary International working towards educating a girl child. Through this initiative the brand is targeting to atleast gather enough funds to sponsor a years education cost for 100 girls.   On this day, women can visit any outlet in Ahmedabad, Mumbai, Delhi, Chennai, Jaipur, Hyderabad & Bangalore, between 5:00 pm to 8:00 pm. Among the many relishing flavours that they can choose from are Almond Carnival, Chocolate Chips or Alphonso Mango.   Talking about the initiative, Mr. Vincent Noronha, VP Marketing and Business Head Parlours at Havmor Ice Cream said, “On the occasion of International Women’s Day, we feel honored to be associated with a cause empowering the woman of tomorrow. This is a humble step by the brand to provide support towards girl child education. Our NGO partner has devoted to improve education opportunity of women and girls and aims to inspire, encourage and empower them.”   Havmor always makes it a point to keep doing their best when it comes to making a difference in the society. Through their simple, yet impactful initiative, their commitment to bring about change remains unwavering.  

  Continuing to expand its footprint across the country, KFC India recently opened a new restaurant in the IT city of Hyderabad. What makes it more special is that this is an-women restaurant - led and operated by an all-women team! Right from taking orders, preparing your favourite KFC items, serving customers to managing the overall operations of the restaurant - this is one restaurant that completes runs on woman power. This is the second all-women restaurant for KFC India, the first being in Darjeeling, and only goes on to reinforce the brand’s commitment towards gender parity and belief in empowering women from the grassroot level. The brand has also had woman delivery riders, who have been bravely breaking stereotypes and carving a niche with their unconventional career choices. Ask any of the women on this super team at the Hyderabad restaurant, and thoughts as “KFC has helped me develop and sharpen my skills, with a clear vision on career growth” or “I have always loved and enjoyed working at KFC” are echoed across. Through efforts as these, the brand takes forward the legacy of their iconic founder Colonel Sanders who always believed in all people.

  AI and Machine Learning is transforming businesses across the world and digital entertainment services are integrating AI and ML to disrupt and innovate their product offerings, enhancing the customer experience.  MX TakaTak won Amazon’s Enterprise AI Award for extraordinary innovation in the Media & Entertainment category at the Amazon AI Conclave 2021. The recognition is for MX TakaTak’s exemplary usage of AI and ML to boost the rigor of their content moderation process, ensure compliance with government rules and regulations, and find innovative and effective ways to engage users on the platform. Since its inception, MX has always aimed to provide a safe environment to all its users and one of the features we host on MX TakaTak is the function of uploading avatars by users. These avatars uploaded by users may risk violating the strict community guidelines set by MX TakaTak. The AWS Rekognition service used by MX TakaTak detects whether the avatar content uploaded by users complies with community guideline requirements (including but not limited to pornography, violence, blood and gore, sexual suggestion, drugs, illegal behaviour, etc). More than 600,000+ avatars get uploaded to MX TakaTak daily and along with AWS Rekognition, MX Takatak ensures safety and compliance for its users.   Amazon hosted the Enterprise AI Awards recently to celebrate excellence and extraordinary innovation by enterprises leveraging AI & ML across industry categories. These awards were presented during the Amazon AI Conclave — one of the largest and most prestigious AI-centric conclaves around the world.

 DDB Mudra Group won the Grand Prix for Creative Strategy for their work on Stayfree Project Free Period at Spikes Asia 2021. This is the first time that an Indian brand has back-to-back Grand Prix wins. Last time around at Spikes, the work won a Grand Prix for creative effectiveness. Project Free Period turns the period from a pause to an opportunity for sex workers to sustain a life outside of the trade.   Talking about this culture-shaping work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “With Stayfree, we’ve been on a journey of creating conversations around periods, through strong acts and empowering stories. And winning back-to-back Grand Prixs is great recognition for the same.”   At Spikes Asia 2021, the Group also bagged a gold and two bronzes for its work on Stayfree and Spotify.  

    On the occasion of International Womens Day, Havmor Ice Cream, one of ice cream brands plans to share joy & cheer to all women. To mark the occasion, Havmor will give a free scoop of ice cream to all women visiting their exclusive brand outlets; HavFunn and for every free scoop, the brand will donate Re.1 towards educating the girl child.   International Women’s Day is celebrated on 8th March to celebrate women’s rights across all walks of life. On this occasion, Havmor Ice Cream encourages its female consumers to be a part of a profound deed by visiting their store. This year to make it even more special the brand invites its women consumers, to come to their parlour and enjoy a scoop of free ice-cream. Havmor will then collect all the proceedings from each of these scoop received from 180 plus outlets,  and donate the amount to Rotary International working towards educating a girl child. Through this initiative the brand is targeting to atleast gather enough funds to sponsor a years education cost for 100 girls.   On this day, women can visit any outlet in Ahmedabad, Mumbai, Delhi, Chennai, Jaipur, Hyderabad & Bangalore, between 5:00 pm to 8:00 pm. Among the many relishing flavours that they can choose from are Almond Carnival, Chocolate Chips or Alphonso Mango.   Talking about the initiative, Mr. Vincent Noronha, VP Marketing and Business Head Parlours at Havmor Ice Cream said, “On the occasion of International Women’s Day, we feel honored to be associated with a cause empowering the woman of tomorrow. This is a humble step by the brand to provide support towards girl child education. Our NGO partner has devoted to improve education opportunity of women and girls and aims to inspire, encourage and empower them.”   Havmor always makes it a point to keep doing their best when it comes to making a difference in the society. Through their simple, yet impactful initiative, their commitment to bring about change remains unwavering.  

  Continuing to expand its footprint across the country, KFC India recently opened a new restaurant in the IT city of Hyderabad. What makes it more special is that this is an-women restaurant - led and operated by an all-women team! Right from taking orders, preparing your favourite KFC items, serving customers to managing the overall operations of the restaurant - this is one restaurant that completes runs on woman power. This is the second all-women restaurant for KFC India, the first being in Darjeeling, and only goes on to reinforce the brand’s commitment towards gender parity and belief in empowering women from the grassroot level. The brand has also had woman delivery riders, who have been bravely breaking stereotypes and carving a niche with their unconventional career choices. Ask any of the women on this super team at the Hyderabad restaurant, and thoughts as “KFC has helped me develop and sharpen my skills, with a clear vision on career growth” or “I have always loved and enjoyed working at KFC” are echoed across. Through efforts as these, the brand takes forward the legacy of their iconic founder Colonel Sanders who always believed in all people.

  AI and Machine Learning is transforming businesses across the world and digital entertainment services are integrating AI and ML to disrupt and innovate their product offerings, enhancing the customer experience.  MX TakaTak won Amazon’s Enterprise AI Award for extraordinary innovation in the Media & Entertainment category at the Amazon AI Conclave 2021. The recognition is for MX TakaTak’s exemplary usage of AI and ML to boost the rigor of their content moderation process, ensure compliance with government rules and regulations, and find innovative and effective ways to engage users on the platform. Since its inception, MX has always aimed to provide a safe environment to all its users and one of the features we host on MX TakaTak is the function of uploading avatars by users. These avatars uploaded by users may risk violating the strict community guidelines set by MX TakaTak. The AWS Rekognition service used by MX TakaTak detects whether the avatar content uploaded by users complies with community guideline requirements (including but not limited to pornography, violence, blood and gore, sexual suggestion, drugs, illegal behaviour, etc). More than 600,000+ avatars get uploaded to MX TakaTak daily and along with AWS Rekognition, MX Takatak ensures safety and compliance for its users.   Amazon hosted the Enterprise AI Awards recently to celebrate excellence and extraordinary innovation by enterprises leveraging AI & ML across industry categories. These awards were presented during the Amazon AI Conclave — one of the largest and most prestigious AI-centric conclaves around the world.

    Women’s day is all about celebrating the true essence and potential of being a woman. To capture the same, Central, along with their agency NDMPL, an established digital and influencer marketing agency, has released an interesting campaign #WomenWearItBetter this Women’s Day. The campaign consists of an immersive web series told through Instagram stories via a fresh Instagram account, Women Wear it Better! The campaign gets its name from the insight that women are superior when it comes to gauging a situation, accepting challenges, fulfilling dreams, and achieving aspirations with confidence, sass, and style. The story of this web series breaks the perceptions and myths faced by women; like ‘Women don’t get along with each other’, ‘A woman doesn’t like it when another woman is wearing an outfit similar to hers’, ‘a group of women is more chaos, less result’, and many more.   With every episode, Instagram users get to become an integral part of the journey by sharing their tips, thoughts and opinions with the protagonists. Users are even encouraged to share their own incidents and stories that match various stages of the story. Parallelly, the dedicated handle addresses and amplifies the attitude and poise that makes every woman a winner, and is a potential community in the making. The campaign also consists of several other innovations like confidence-boosting messages, an interesting monologue of the protagonist and BTS sneak-peeks of how the show took shape. Promo link - https://www.youtube.com/watch?v=rWQ1l9L0MhQ&feature=emb_logo Pawan Sarda, who is the digital marketing head at Future Group says “Central as a brand has always been connected with the youth and therefore on the occasion of Women’s Day, we wanted to reinculcate a sense of pride into every woman's mind, while at the same time not veering away from our primary offering i.e., Fashion. NDMPL co-created, conceptualized and executed the campaign bringing this wonderful idea to life. We are proud to have together created #WomenWearItBetter.”     Natasha Saraogi, Director – NDMPL who spearheaded the campaign with her innovative and creative approach says that “Usually, Women’s Day conversations are lost in the age-old talks about independence, feminism, etc. But we chose to juxtapose the sense of confidence that women have in them with their fashion as well as their attitude, and hence came up with the idea of #WomenWearItBetter. The idea was to give the Instagram audience more with their every tap on Instagram stories, and looking at the response we can confidently say we achieved it.  

   Divo has today announced their strategic content-sharing partnership with Airtel Xstream. Divo, one of the largest enterprise content partners to various video platforms and OTTs in South India has partnered with Airtel, India’s leading multinational telecommunications services company to offer their entire Tamil catalogue of movies (old and new), exclusive premiers, on the Airtel Xstream app. The Airtel Xstream app, which is available for free on Android and iOS, will now have a new channel within the app called, Divo Movies. The users of Airtel Xstream will now be able to watch exclusive Tamil content like movies, digital premieres, latest hits, and evergreen movies of leading actors like Rajinikanth, Vijay, Ajith, Simbu, GV Prakash and more. It will be the first exclusive channel catering to the Kollywood users of Airtel. Divo Movies on Airtel Xstream will be available as standalone and bundled subscriptions along with recharges. The subscriptions will be priced at INR 30/monthly Commenting on the partnership, Shahir Muneer, Founder and Director of Divo, said, “We are glad to partner with Airtel Xstream to provide strategic content distribution of our Tamil catalogue. Currently, we have over 200 movies and we aim to add another 200 by the end of this year.” “This partnership with Airtel Xstream is an unique opportunity as it opens up Airtel's network and telco subscribers for us at Divo helping us reach out to more audience and also gives our content and our content partner's a new window to monetise, which otherwise is restricted by the terms or licensing of OTTs.” Sudipta Banerjee, Chief Product & Technology Officer, Wynk Music & Airtel Xstream App, said, "We're excited to partner with DIVO movies and make a plethora of premium and evergreen Tamil content available for airtel's 335 million+ subscribers. We aim to make Airtel Xstream app a hub for Indians to watch the content of all kinds and only pay for what they consume."  Divo is one of South India’s largest movie rights and licenses holder outside of the major TV / Studio networks and provides distribution networks, licensing and channel along with exclusive movie premiers.

     Premium global streaming platform STARZ, which launched its Lionsgate Play direct-to-consumer OTT app to a strong response in India last year, is partnering with Lionsgate Television (LGTV) on its first Indian original series, a remake of LGTV’s critically-acclaimed, Golden Globe-nominated hit series CASUAL. CASUAL will kick off Lionsgate Play’s first original slate of dramas, comedies, crime and action series for the Indian and South Asian market, building on its success with acclaimed award-winning series such as NORMAL PEOPLE (nominated for two Golden Globe), THE GOES WRONG SHOW and the hit series LOVE LIFE.  The remake of CASUAL will offer great drama with bold character explorations that have already become a trademark of Lionsgate Play’s content offering for Asian subscribers. “Lionsgate Play continues to gain momentum in India, proving to be a strong driver of Starz’s international growth,” said Starz President and CEO Jeffrey Hirsch. “Partnering with Lionsgate Television to kick off our first original series tailored for the Indian and South Asian market is the next step in curating our offering for our subscriber base who resonates with our bold, unique and defining series that make up our ‘Best of Global SVOD’ content strategy.” Since Starz began its international rollout in 2018, the STARZPLAY global subscription platform has achieved unparalleled growth worldwide and is now available in 56 countries (including its STARZPLAY Arabia joint venture). “The launch of Lionsgate Play’s first slate of original series in India is the next logical step in the continued rapid growth of the platform,” said Lionsgate Television Group Chairman Kevin Beggs.  “Our ability to kick off the Lionsgate Play original slate with the remake of a great intellectual property like Casual, with a renowned director and world-class stars, shows what we can achieve through the continued collaboration of our STARZ, Lionsgate Television and Lionsgate India businesses.” “Lionsgate is committed to bring the best and most exciting premium content to India and other South Asian countries,” said Rohit Jain, Managing Director South Asia and Networks - Emerging Markets Asia. “We’re excited to launch our first line-up of original series with a great slate of accomplished writers, directors and actors as we continue to broaden and diversify our strong and exceptionally well curated content offering.” The series will be directed by Kunal Kohli, the award winning Bollywood film director known for films such as Hum Tum and Fanaa, and it will star Lara Dutta and Prateik Babbar.  A talent powerhouse and former Miss Universe, Lara has won several film accolades and starred in hit films including Housefull and Don 2, among others.  The role of her brother will be played by Prateik Babbar, known for his versatile acting talent in Jaane Tu Ya Jaane Na, Mumbai Diaries and numerous other films and premium series. Building on its reputation for being a disruptive force in the market, Lionsgate Play is committed to innovation in its content, technology, pricing, and accessibility by making premium Hollywood content available in multiple Indian languages. In India, the app is available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon firestick.  

 DDB Mudra Group won the Grand Prix for Creative Strategy for their work on Stayfree Project Free Period at Spikes Asia 2021. This is the first time that an Indian brand has back-to-back Grand Prix wins. Last time around at Spikes, the work won a Grand Prix for creative effectiveness. Project Free Period turns the period from a pause to an opportunity for sex workers to sustain a life outside of the trade.   Talking about this culture-shaping work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “With Stayfree, we’ve been on a journey of creating conversations around periods, through strong acts and empowering stories. And winning back-to-back Grand Prixs is great recognition for the same.”   At Spikes Asia 2021, the Group also bagged a gold and two bronzes for its work on Stayfree and Spotify.  

  To mark International Women’s Day, Glad U Came alongside Open Secret, a Mumbai-based gourmet snack startup celebrates the occasion by launching its #SecretAdmirer campaign. Glad U Came X Open Secret campaign, #SecretAdmirer revolves around women appreciating women who inspired them by their positive spirit.   An influencer and celebrity-led social media campaign contributes towards yielding the best results for brands in order to reach your target audience. #SecretAdmirer campaign appealed to a number of celebrities and influencers wherein they wrote the #SecretAdmirer on their palm with the name of the woman they're talking about on a plain piece of paper/ placards and posted a picture holding it.   The award-winning PR and Influencer Marketing agency alongside Open Secret aims to create an online space for women showcasing gratitude towards other women. The campaign also focuses on women supporting women by showing them true love, respect, and feeling secure.   Commenting on the association, the founder of Open Secret said, “I grew up in a small town in Rajasthan where I saw the gap between the opportunities available for girls and boys. Thankfully my mother thought otherwise while raising my brother and me. While I studied at Harvard business school, I knew I wanted to come back and make a difference. The only way forward for women is to stand by each other. While I cofounded open secret my mission was to empower women (especially mothers) not only with our products but every decision we make. We hired women contractors for our manufacturing, 50% of our staff is women! I believe that we all have the  privilege to make a difference and it’s our responsibility to make this world a fairer place!”   Website: https://opensecret.in/   Maddie Amrutkar, Founder of Glad U Came said, “We need to reverse the stereotype that women don’t support other women. With this partnership, we vision of building a global community of strong women who share how women significantly inspire them everyday and help one another succeed.”   Website: https://www.gladucame.in/

   Infectious, today announced the promotion of Chirag Raheja to Head of Copy with immediate effect.    In his new role, Chirag - previously a CD at infectious - will be responsible for raising the craft across brands in the agency’s roster. He will also mentor young writers at Infectious.   Speaking on this development, Chirag Raheja, said, “I am both humbled and honoured that I was deemed worthy of this role. I’m excited for the new challenges this responsibility brings, and I shall spare no effort to live up to the high expectations.”   Speaking on the development, the founders of Infectious, Ramanuj Shastry and Nisha Singhania had this to say, “Chirag was one of the first hires of Infectious. Over the last eight years, he has proven his worth time and again. It’s always a good signal to others when merit is rewarded, and he has more than earned this promotion.”    Chirag started his career at Saatchi & Saatchi and joined Infectious around eight years ago. During this time, he has worked on several important campaigns like Tasty Treat's Chak Chak Chabao!', UltraTech’s #BaatGharKi, and DNA’s relaunch campaign, to name a few. His work has won over over a dozen awards and he has served as a Juror at The One Show’s Creative Bootcamp in 2018.    

   Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings - people who were born on February 29, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for the leaplings, McDonald’s is curating an exclusive menu which will be only available to those born on February 29th. This special menu includes mouth-watering veg / non-veg burgers, desserts, and shakes.   The brand has also launched a film created by DDB Mudra Group, which highlights different things that people born on February 29th get to hear often, be it a humorous dig at their “actual” age or jokes around their birthday holiday. The film ends with the leaplings having the last laugh after they find out that McDonald’s has curated a Surprise Leap Meal that only and only, they can avail of from 27th Feb – 7th Mar.     Talking about the offering, Arvind RP, director - marketing and communications, McDonald’s India (West and South) said, “McDonald’s has always aimed to create special moments for one and all. Unlike all others, the leaplings have to wait for 3 long years to celebrate their actual birthday. With this campaign we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”   Speaking on the campaign, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Everyone loves their birthday. It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in 4 years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”   The Limited Time Menu will be available across select McDonald’s outlets in West & South from February 27th to March 7th, 2021.   Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India has also elevated its world-class safety and hygiene practices at all restaurants across dine-in, delivery and takeout as a part of its Golden Guarantee proposition of Extra Safe and Great Taste. All the outlets are adhering to all social distancing measures and making sure food is prepared and served in a completely safe and contactless manner. So, what are you waiting for? If you are a leap year baby, go try this menu curated especially for you until it lasts!   McDonald’s India (West & South) is curating a special menu exclusively for ‘leaplings’ – people who are born on February 29 Link: https://youtu.be/e4n8GLh6IDg