MX TakaTak goes from 0 to 1 Billion daily video views in 1 month

Sep 09 2020

 

Home grown short video app MX TakaTak has created quite a frenzy since its launch, emerging as the go to destination for content creators in India. While there is no doubt about the rising popularity of short video apps, MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence.

MX Takatak, in this short span, has also garnered over 10mn daily active users and 45mn monthly active users with the average time spent per user per day being 20 min per user, and generating daily 1 Billion+ video views and 100+ video views per user.

 

Vivek Jain, COO – MX Player elaborated saying, “Be it nurturing the talent of the young influencers who are associated with us, curating personalized content buckets that millions of users are watching on the app or the advertisers who come onboard to reach out to segmented audiences – MX Takatak has something to offer everybody. We’re overwhelmed by the response the platform has received and we look forward to scaling new heights from here on.”

 

‘MX TakaTak’ provides a world-class home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording and much more to its digital superstars. Currently, it hosts the largest number of 1Mn+ digital influencers including audience favourites such as Gima Ashi, Manjull Khattar, Somya Daundkar, Khusi Punjaban and Ayush Yadav who have all chosen to be a part of the app. Additionally, a lot of community influencers such as Neetu Bisht and Lakhan Pratap Singh have also joined the app.

 

The app enjoys a 4.1 Star Rating on Google Play and ranks number 1 in the top free apps category on iOS. It offers short form content across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more.


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Digital

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
  William Penn is adopting the theme of being ‘Vocal for Local’ and has on-boarded five such local brands from all parts of India. These brands focus on enhancing the work of local artisans and exploring fresh avenues in design. William Penn always hunts for brands which offer supreme quality and they have introduced five such ‘local’ brands that captivate beauty, design and functionality – Ranga Pen, Anand Prakash, SPIN, Arture, and Cosa Nostraa.   Ranga, a pen company that was founded by M.S.Pandurangan at Thiruvallur, Tamil Nadu in 1970 and remains a family business to this day. Ranga Pen Company specializes in making handmade pens which require extensive skills. The technique used by them to make pens requires 20 years of experience and today this practice is followed only in Japan. Anand Prakash is a brand that offers tailor-made gifting solutions and collectables. Managing everything from concept to design and even fabrication, this brand creates superlative, handmade items by using crafting techniques that originated centuries ago. SPIN, a brand based out of Delhi, focuses on optimizing any given space by exploring fresh possibilities by putting a spin on existing forms. The brand’s design sensibility is rooted in the Japanese and Nordic schools of minimalism. Their products are fuss-free, minimal and exciting with a distinctive element of coziness.  Arture is a brand that sources 100% natural material right from the beginning. Their raw material like cork fabrics are derived from the Mediterranean and are used in creating products like wallets, card cases and passport sleeves. Arute designs with minimalism, functionality and sustainability in mind. Cosa Nostraa focuses on bringing handcrafted wearable art to the world by being inspired by the beauty, history and richness of Indian artistry and design. The brand breathes life into Indian luxury through the exquisite craftsmanship of highly skilled artisans of Rajasthan in creating impeccable products like brooch, button and cufflink.
JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Space Optimizing Solutions by Hafele
Oct 26 2020 By Admin
  Whether it’s a sprawling apartment or a plush studio flat, space utilization within homes always persists to be a challenge. And now that work-from-home occupying at least one-fourth of our home life, achieving multi-fold benefits from an existing space has become the need of the hour. This is why transformable furniture is fast becoming the de facto interior scheme for residential and commercial spaces. They can serve a variety of purposes or simply move out of the way when not in use resulting in fluid living and working. With furniture like these, the appearance and vibe of a room can change almost immediately. Keeping to its promise of adding “More Life per Square Meter” to homes and interior spaces, Häfele brings to you an assortment of transformable furniture fittings under its new range that virtually multiply the space available. Space Square as we call it, is a futuristic range that includes state-of-the-art bed fittings, kitchen countertop fittings and table fittings. These fittings integrate effortlessly within your interiors and astutely utilize the space available. Experience the sophisticated blend of elegant aesthetics and optimum space utilisation with Häfele’s Space Square Range of Transformable Furniture Fittings:   1.      ORBITING BEDS: Get more space with one unit that orbits to reveal a bed and a wall unit. Multi-functionality is a trait we seek out for in most of our purchases, we desire one object to fulfil more than one purpose and this Orbiting Bed Fitting by Häfele delivers exactly that. An open / shuttered cabinet to store your precious artefacts with numerous open shelves to display your extensive book collection as well as the possibility of having a television perched close–by for your entertainment, this fitting discreetly revolves into a comfortable bed by night. It’s the best of both the worlds.   2.      REVOLVING TV UNITS: Alternate between watching TV or admiring your precious décor   The ever frustrating trade-off between having a stellar shelf unit in the living room with your precious artefacts standing tall versus installing the much-needed LED TV screen to watch your favourite shows and movies, has often left us in a fix. More often than not in such cases it’s the TV that wins the bargain while you wait for that ideal time when you will have a bigger house that can accommodate both. With Hafele’s new revolving TV unit system, you can now use the same available space to have both - a TV unit as well as a shelf unit. This marvellous solution runs on invisible revolving slides that orbit a full circle to alternately reveal your TV as well as your shelf unit.   3. HIDE-AWAY BEDS: Create more floor space for some creative activities during the day with your bed hidden away Creating more space from what's available has always been a challenge. Whether it has been due to shortage in storage space or lack of free area for you to creatively unwind after a tiring day at work – things are constantly moved around in a bid to create some space. We at Häfele, believe in offering solutions that would help you utilize every available space in your home and while we are at it, do so in the most minimal way possible. Our new Hide-away Bed Fitting inconspicuously folds into a cabinet when not in use. The push-to-open feature ensures ease of access as well as provides the bed fitting with a contemporary handle-less look.   4.      COUNTER EXTENSIONS: Add more surface to your countertops with smart extensions in any desired direction Optimizing the space inside the kitchen creates new design possibilities, introduces balance and ensures efficient ergonomics. Hafele introduces its new ‘out-of-the-box’ Extended Countertop that provides additional surface space to your existing countertop. All you have to do is fix the direction in which you want the extension – be it a perpendicular extension or a linear extension or even an angular extension – this new space optimizing marvel then lends itself as an ideal solution for all the extra space you need.

News

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
  William Penn is adopting the theme of being ‘Vocal for Local’ and has on-boarded five such local brands from all parts of India. These brands focus on enhancing the work of local artisans and exploring fresh avenues in design. William Penn always hunts for brands which offer supreme quality and they have introduced five such ‘local’ brands that captivate beauty, design and functionality – Ranga Pen, Anand Prakash, SPIN, Arture, and Cosa Nostraa.   Ranga, a pen company that was founded by M.S.Pandurangan at Thiruvallur, Tamil Nadu in 1970 and remains a family business to this day. Ranga Pen Company specializes in making handmade pens which require extensive skills. The technique used by them to make pens requires 20 years of experience and today this practice is followed only in Japan. Anand Prakash is a brand that offers tailor-made gifting solutions and collectables. Managing everything from concept to design and even fabrication, this brand creates superlative, handmade items by using crafting techniques that originated centuries ago. SPIN, a brand based out of Delhi, focuses on optimizing any given space by exploring fresh possibilities by putting a spin on existing forms. The brand’s design sensibility is rooted in the Japanese and Nordic schools of minimalism. Their products are fuss-free, minimal and exciting with a distinctive element of coziness.  Arture is a brand that sources 100% natural material right from the beginning. Their raw material like cork fabrics are derived from the Mediterranean and are used in creating products like wallets, card cases and passport sleeves. Arute designs with minimalism, functionality and sustainability in mind. Cosa Nostraa focuses on bringing handcrafted wearable art to the world by being inspired by the beauty, history and richness of Indian artistry and design. The brand breathes life into Indian luxury through the exquisite craftsmanship of highly skilled artisans of Rajasthan in creating impeccable products like brooch, button and cufflink.
JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Space Optimizing Solutions by Hafele
Oct 26 2020 By Admin
  Whether it’s a sprawling apartment or a plush studio flat, space utilization within homes always persists to be a challenge. And now that work-from-home occupying at least one-fourth of our home life, achieving multi-fold benefits from an existing space has become the need of the hour. This is why transformable furniture is fast becoming the de facto interior scheme for residential and commercial spaces. They can serve a variety of purposes or simply move out of the way when not in use resulting in fluid living and working. With furniture like these, the appearance and vibe of a room can change almost immediately. Keeping to its promise of adding “More Life per Square Meter” to homes and interior spaces, Häfele brings to you an assortment of transformable furniture fittings under its new range that virtually multiply the space available. Space Square as we call it, is a futuristic range that includes state-of-the-art bed fittings, kitchen countertop fittings and table fittings. These fittings integrate effortlessly within your interiors and astutely utilize the space available. Experience the sophisticated blend of elegant aesthetics and optimum space utilisation with Häfele’s Space Square Range of Transformable Furniture Fittings:   1.      ORBITING BEDS: Get more space with one unit that orbits to reveal a bed and a wall unit. Multi-functionality is a trait we seek out for in most of our purchases, we desire one object to fulfil more than one purpose and this Orbiting Bed Fitting by Häfele delivers exactly that. An open / shuttered cabinet to store your precious artefacts with numerous open shelves to display your extensive book collection as well as the possibility of having a television perched close–by for your entertainment, this fitting discreetly revolves into a comfortable bed by night. It’s the best of both the worlds.   2.      REVOLVING TV UNITS: Alternate between watching TV or admiring your precious décor   The ever frustrating trade-off between having a stellar shelf unit in the living room with your precious artefacts standing tall versus installing the much-needed LED TV screen to watch your favourite shows and movies, has often left us in a fix. More often than not in such cases it’s the TV that wins the bargain while you wait for that ideal time when you will have a bigger house that can accommodate both. With Hafele’s new revolving TV unit system, you can now use the same available space to have both - a TV unit as well as a shelf unit. This marvellous solution runs on invisible revolving slides that orbit a full circle to alternately reveal your TV as well as your shelf unit.   3. HIDE-AWAY BEDS: Create more floor space for some creative activities during the day with your bed hidden away Creating more space from what's available has always been a challenge. Whether it has been due to shortage in storage space or lack of free area for you to creatively unwind after a tiring day at work – things are constantly moved around in a bid to create some space. We at Häfele, believe in offering solutions that would help you utilize every available space in your home and while we are at it, do so in the most minimal way possible. Our new Hide-away Bed Fitting inconspicuously folds into a cabinet when not in use. The push-to-open feature ensures ease of access as well as provides the bed fitting with a contemporary handle-less look.   4.      COUNTER EXTENSIONS: Add more surface to your countertops with smart extensions in any desired direction Optimizing the space inside the kitchen creates new design possibilities, introduces balance and ensures efficient ergonomics. Hafele introduces its new ‘out-of-the-box’ Extended Countertop that provides additional surface space to your existing countertop. All you have to do is fix the direction in which you want the extension – be it a perpendicular extension or a linear extension or even an angular extension – this new space optimizing marvel then lends itself as an ideal solution for all the extra space you need.

OTT

Disney+ Hotstar VIP is all set to become the next-gen personal screen for Tamilians
Oct 26 2020 By Admin
    With its next big leap in content, Disney+ Hotstar VIP is all set to become the new personal screen for Tamilians or Tamil naattin puthiya thirai; Unga sondha thirai; as it readies to bring Kollywood to millions of screens across the state. With Tamil fans eagerly waiting for their favourite stars to release new shows and movies, the video streaming service today announced its ambitious plans of launching Tamil Hotstar Specials shows & movies-before-theatre featuring the best of the tamil film industry; in addition to offering the best of LIVE sporting action and access to popular STAR Vijay shows before TV; making it the best destination for quality Tamil content.     Starting this Diwali, fans will be treated to diverse and unique stories mounted on a grand scale, featuring some of the biggest stars of Kollywood - first of which is blockbuster movie Mookuthi Aman starring superstar Nayanthara and RJ Balaji. The platform is also set to launch exclusive Hotstar Specials shows – LIVE Telecast directed by Venkat Prabhu and starring Kajal Aggarwal; My Perfect Husband starring veteran actors Sathyaraj and Seetha, Triples produced by Karthik Subbaraj and starring Jai Sampath and Vani Bhojan and November Story starring Kollywood’s sweetheart Tamannaah Bhatia. To further satiate the hunger of Kollywood fans, Disney+ Hotstar VIP will additionally launch many more movies and shows over the course of next one year. Disney+ Hotstar VIP is home to the world’s best stories dubbed in Tamil, Telugu and Hindi including the biggest superhero and animation movies; with access to Bigg Boss Tamil and popular STAR Vijay shows before TV, exclusive Hotstar Specials series, mega blockbuster movies released straight on the platform under Disney+ Hotstar Multiplex and the best of LIVE sporting action including the ongoing Dream11 IPL 2020 and much more - making it the best entertainment service in the country! Sunil Rayan, President & Head, Disney+ Hotstar said, “We have always been at the forefront of reinventing and reimagining content in India. As we lay the foundation of presenting authentic stories that appeal to Tamil audiences, we are very excited to partner with some of the most prolific minds of the industry. As we announce the launch of new movies-before-theatre and Hotstar Specials shows, we are adding to our existing promise of providing great Tamil entertainment across LIVE Sports, before TV access to STAR VIjay shows and much more - giving our audiences a wide array of content to choose from” Acclaimed film-maker Venkat Prabhu; who marks his digital directorial debut with LIVE Telecast said, “Often people assume that creating shows is easier than putting together a good cinema, but it’s quite the opposite. Yes, I have stepped out of my comfort zone and tried something totally new and challenging. With newer and exciting storytelling. I am going to present a show with a unique concept where even the non-series watcher also will start engaging with the show. LIVE Telecast is a horror show created for everyone who enjoys the adrenaline rush. Furthermore, the show will also be dubbed in 6 other languages and with Disney+ Hotstar VIP I’m sure this story will reach millions of viewers across the country” Tamannaah Bhatia who will headline November Story added, “In these extraordinary times, I think people have turned to entertainment for comfort more than ever before. Kollywood fans have been patiently waiting for an announcement like this - which promises them world-class Tamil entertainment at the touch of a button. I am really excited to be a part of this journey with Disney+ Hotstar VIP that is making this possible for all Kolly-fans. My show November Story is a strong female-oriented narrative that gave me an opportunity to play around with the character.”   Veteran actor Sathyaraj who stars in My Perfect Husband said, “Good content has the potential of transporting people to a new place. My Perfect Husband is one such story that can take you to your happy space; it's an unconventional story of finding love in old age that will leave people with a smile on their face”   Karthik Subbaraj added, “Digital is now a big part of how people consume entertainment nowadays. With diverse content across different genre and a huge subscriber base Disney+ Hotstar VIP is the perfect platform to launch a show like Triples. The show has all the elements of an all-round entertainer - action, drama, comedy and more and will leave audiences laughing till the very end”   RJ Balaji who released the poster of his upcoming movie Mookuthi Aman said, “There is nothing greater than the joy of being able to entertain people through great movies. Mookuthi Amman is one such movie that I think will resonate with people. For a lot of people Diwali is incomplete without any new movie releases, that too with these tough times people need some happiness and I promise that our film will bring that joy and celebration in this festive season; I am excited to announce that Mookuthi Amman is all set to release as the Diwali blockbuster on India’s biggest streaming service Disney+ Hotstar VIP as a Diwali special – it truly is home delivery of Kollywood” Kollywood Oda Home Delivery begins with these movies and shows: Mookuthi Amman (Mytho-fantasy) starring Nayanthara and RJ Balaji LIVE Telecast (Horror) starring Kajal Aggarwal, Vaibhav, Anandhi and Directed by Venkat Prabhu My Perfect Husband (Drama, Comedy) starring Sathyaraj and Seetha Triples (Comedy) starring Jai Sampath, Vani Bhojan and produced by Karthik Subbaraj November Story (Crime-Thriller) starring Tamannaah Bhatia Disney+ Hotstar offers an unmatched entertainment experience to users with the world’s best stories coming together on one platform. With an annual subscription of Disney+ Hotstar VIP users can catch their favourite Bigg Boss Tamil and other popular STAR Vijay shows before TV; access to the blockbuster movies (Comali, Kaithi), best of global movies and shows dubbed in Tamil including super hero movies (Avengers: End Game, Iron Man), latest animation films (Frozen 2, The Lion King), kids favorite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials shows in seven languages like the hugely popular Neeraj Pandey’s Special Ops, Aarya, unlimited LIVE sports like Dream11 IPL 2020 with Tamil commentary feed and much more at only INR 399/- for a year!   Get ready for Kollywood’s home delivery, starting this Diwali only on Disney+ Hotstar VIP  
MX Player wins big at the 2020 Asian Academy Creative Awards
Oct 23 2020 By Admin
  MX Player, which has become India’s leading entertainment streaming platform, has been wowing viewers with their diverse slate of engaging MX Originals and the brand continues its winning streak at the 2020 Asian Academy Creative Awards. The Asian Academy Creative Awards are Asia-Pac’s most prestigious awards for creative excellence, honoring the excellence in craft and technical discipline across multiple platforms including television, digital, mobile, streaming and any other emerging technologies. The streaming giant recorded two victories this season at the award ceremony – the prestigious Best Original Program by OTT was bagged by its Ramya Krishnan starrer Queen and the Best Music/Dance Program Awards was bagged by its larger than life music reality chat show - Times of Music. Commenting on the win, Gautam Talwar, Chief Content Officer - MX Player said, “The passion for creating differentiated content is what drives us at MX, and we are thrilled to be recognised on a global platform like the Asian Academy Creative Awards. Our aim has always been to deliver the best entertainment experiences to audiences, and I’d like to thank the teams of both these projects, who have helped us achieve this honour.  Recognitions like these continue to strengthen our belief in what we’re doing and compels us to think out of the box and do better with every other endeavour.”   In less than two years, MX Player has emerged as a force to reckon with and integrates all forms of entertainment on one platform – including video playback, streaming video, music and gaming.  It currently operates on an ad supported model and hosts a wide library of over 2,00,000 hours of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. 
ZEE5 strengthens ISP distribution ecosystem; partners with Meghbela Broadband
Oct 22 2020 By Admin
   The last few months have changed the way the world functions. Consumers are now looking at entertainment beyond the traditional DTH and Cable TV. Since the pandemic ZEE5 has seen over 3X growth in its consumer base. To enable easy access to OTT entertainment content, ZEE5 has been working very closely with ISPs present from across India. The latest partnership is with Meghbela Broadband, one of the largest Internet Service Providers in the eastern region of India. Consumers today are demanding more options and value from their internet service providers. Though the alliance with ZEE5, Meghbela Broadband will enable easy access to ZEE5 to its consumers though its Android Box.  Customers on select internet plans from Meghbela will get complimentary access to all of ZEE5’s premium content, movies, and live channels. To get access to ZEE5, Meghbela consumers need to login on Meghbela Android TV using an OTP generated on their mobile app. ZEE5 offers over 100+ originals across genres apart from a vast library, which boasts of over 1.25 lakh hours of content across 12 languages that include originals, popular TV shows and blockbuster movies spanning various genres and formats. Rahul Maroli, Senior Vice President & Head SVOD, ZEE5 India said, “In a connected world, the role of ISPs is critical to connect the household to the world! The past few months have seen an increased demand for broadband internet as people turn to the internet for work, entertainment, and communication. The strategic alliance with Meghbela Broadband enables us to provide our bespoke entertainment experience to an even wider audience. With consumers now looking at digital platforms to fulfil their entertainment requirements, we wanted to ensure that consumers get a seamless experience with the best of content to choose from. The alliance will leverage Meghbela’s reach and ZEE5’s content and technology to deliver seamless entertainment to the whole India’s East region.” Tapabrata Mukherjee, Director, Meghbela Broadband said, “I am thrilled to announce the Strategic alliance between ZEE5 & Meghbela Broadband. Meghbela Broadband being a Class- A ISP based in Eastern India & ZEE5, India’s Entertainment Super-app, coming together of these two will surely break into the unchartered territory of the East by providing Meghbela Android TV Box bundled with ZEE5 Premium Subscription backed with high speed internet up to 250mbps.  I see it as a marriage of Entertainment & Technology which will enable the delivery of Quality Content right inside the living room of the end consumer backed with cutting edge technology to convert Every TV into a Smart Tv with Meghbela Voice Enabled Android Box.”       ZEE5 has continued to integrate newer technology, constant innovations and built a truly impressive content library. With an array of carefully curated range of offerings ZEE5 has become the leading entertainment platform among Indian consumers. The alliance will allow a wider set of diverse consumers to discover a super digital entertainment experience with these bespoke offerings.     Existing Meghbela consumers can avail ZEE5 premium services free of cost by upgrading their Internet pack above 100Mbps by calling at +91 33 4029 1100 or writing at helpdesk@meghbelabroadband.com.   YouTube Link: https://youtu.be/cr8e8bs1EeY
Voot delights customers with Shemaroo’s extensive offerings in Marathi & Hindi
Oct 19 2020 By Admin
   VOOT, India’s leading streaming platform, has been relentlessly driving digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diversified audience. Taking these efforts, a notch higher, VOOT has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of VOOT. The association will further strengthen VOOT’s current content portfolio and provide unlimited entertainment to its viewers. The users will have access to Shemaroo TV’s popular and entertaining gamut of shows, across various genres likes Mythology, Drama, Horror, and Romance. In addition to this, viewers will have access to Shemaroo MarathiBana, a Marathi movie channel that will entertain VOOT users by offering highly rated Marathi movies. Commenting on the partnership Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At VOOT, we believe that content is pivotal for the growth of digital platforms. Live TV is one of the highest growing categories amongst videos for the on-the-move digital consumers. We have specifically worked on ramping up this category to ensure our viewers stay connected with their favorite channels of movies and shows, even when they are not in front of a television set. With our partnership with Shemaroo, we believe that our viewers will find content relevant and engrossing. In tough times like these, Shemaroo’s efforts are in line with our idea of bringing engaging and enriching content on board for all our viewers.”  Sharing his thoughts on the partnership, Mr. Sandeep Gupta, COO – Broadcast, Shemaroo Entertainment Ltd said, “Shemaroo’s broadcast business has been entertaining the masses of India since the start of the year and given the circumstances it was all the more necessary to have access to some friendly entertaining distractions.  Our partnership with Voot will help us not only strengthen the bond with our audiences even further but also help reach out to a wider set of audience and geography. I am extremely happy and confident that both our channels will be appreciated and loved by Voot users since they have been the first choice for viewers since the launch.” VOOT has been keeping the country’s spirits high during these challenging times through various partnerships. This association with Shemaroo will further strengthen the current offerings and bring a wider range of content for its viewers.  

Brands

William Penn embraces ‘Vocal for Local’
Oct 26 2020 By Admin
  William Penn is adopting the theme of being ‘Vocal for Local’ and has on-boarded five such local brands from all parts of India. These brands focus on enhancing the work of local artisans and exploring fresh avenues in design. William Penn always hunts for brands which offer supreme quality and they have introduced five such ‘local’ brands that captivate beauty, design and functionality – Ranga Pen, Anand Prakash, SPIN, Arture, and Cosa Nostraa.   Ranga, a pen company that was founded by M.S.Pandurangan at Thiruvallur, Tamil Nadu in 1970 and remains a family business to this day. Ranga Pen Company specializes in making handmade pens which require extensive skills. The technique used by them to make pens requires 20 years of experience and today this practice is followed only in Japan. Anand Prakash is a brand that offers tailor-made gifting solutions and collectables. Managing everything from concept to design and even fabrication, this brand creates superlative, handmade items by using crafting techniques that originated centuries ago. SPIN, a brand based out of Delhi, focuses on optimizing any given space by exploring fresh possibilities by putting a spin on existing forms. The brand’s design sensibility is rooted in the Japanese and Nordic schools of minimalism. Their products are fuss-free, minimal and exciting with a distinctive element of coziness.  Arture is a brand that sources 100% natural material right from the beginning. Their raw material like cork fabrics are derived from the Mediterranean and are used in creating products like wallets, card cases and passport sleeves. Arute designs with minimalism, functionality and sustainability in mind. Cosa Nostraa focuses on bringing handcrafted wearable art to the world by being inspired by the beauty, history and richness of Indian artistry and design. The brand breathes life into Indian luxury through the exquisite craftsmanship of highly skilled artisans of Rajasthan in creating impeccable products like brooch, button and cufflink.
JK Cement fortifies its PAN India presence; will launch the new grinding unit at Balasinor, Gujarat on 24th October, 2020
Oct 26 2020 By Admin
  JK Cement, India’s premier cement company, will be organizing a virtual launch of its new Grey Cement grinding unit in Balasinor, Gujarat for its dealers on 24th October 2020. Commercial dispatches have already commenced from this unit that has a capacity of 0.7mtpa (million tonnes per annum). With this addition, the brand has further reinforced its growing footprint in India, aligning with its commitment to ‘Cementing the Nation’ and contributing to the country’s economy and industrial prowess. The company has successfully completed its grey cement capacity expansion of 4.2mtpa comprising of (2mtpa), in Rajasthan, Uttar Pradesh (1.5mtpa) and Gujarat (0.7mtpa).   JK Cement has partnered India's multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. This new plant will not only generate employment opportunities for locals, but would also facilitate access to quality cement for consumers, coupled with on-time delivery.   While all companies are grappling with the economic impact of the COVID 19 induced lockdown and revisiting their organizational strategies, JK Cement is the only brand to have made such an announcement at such a juncture, eying a strong volume growth in Q2 FY21 along with business and financial synergies.   Mr. Raghavpat Singhania, Managing Director, JK Cement, said, “As a leading brand, we have steadfastly held on to our commitment to serve our customers in the best way possible and also contribute to industrial growth. Our decades of legacy in the Indian market hinges on our superlative product quality and real-time project delivery. The establishment of this new plant in Balasinor marks our foray into Western India.”   Mr. A.K. Saraogi, Dy. Managing Director & CFO, JK Cement commented, “The new plant will enable us to further strengthen our presence in India’s high growth markets, generate employment opportunities for the locals and help us serve our customers better. While we are already supplying to the active cement demand in Gujarat, the Balasinor grinding unit will enable us to cater to the high potential markets across Surat, Baroda and Rajkot and others. We have over four decades of experience in the Cement manufacturing industry with an installed grey cement capacity of 14 MPTA. With the commissioning of this plant in Balasinor, our total capacity has touched 14.7 MTPA. “   The Balasinor plant is spread over a total area of over 8 hectares and has been set up at a total project cost of Rs. 200 crore. This is a part of the Company’s total funding outlay of Rs 2000 crores for capacity addition to the tune of 4.2 MN tonnes.
Space Optimizing Solutions by Hafele
Oct 26 2020 By Admin
  Whether it’s a sprawling apartment or a plush studio flat, space utilization within homes always persists to be a challenge. And now that work-from-home occupying at least one-fourth of our home life, achieving multi-fold benefits from an existing space has become the need of the hour. This is why transformable furniture is fast becoming the de facto interior scheme for residential and commercial spaces. They can serve a variety of purposes or simply move out of the way when not in use resulting in fluid living and working. With furniture like these, the appearance and vibe of a room can change almost immediately. Keeping to its promise of adding “More Life per Square Meter” to homes and interior spaces, Häfele brings to you an assortment of transformable furniture fittings under its new range that virtually multiply the space available. Space Square as we call it, is a futuristic range that includes state-of-the-art bed fittings, kitchen countertop fittings and table fittings. These fittings integrate effortlessly within your interiors and astutely utilize the space available. Experience the sophisticated blend of elegant aesthetics and optimum space utilisation with Häfele’s Space Square Range of Transformable Furniture Fittings:   1.      ORBITING BEDS: Get more space with one unit that orbits to reveal a bed and a wall unit. Multi-functionality is a trait we seek out for in most of our purchases, we desire one object to fulfil more than one purpose and this Orbiting Bed Fitting by Häfele delivers exactly that. An open / shuttered cabinet to store your precious artefacts with numerous open shelves to display your extensive book collection as well as the possibility of having a television perched close–by for your entertainment, this fitting discreetly revolves into a comfortable bed by night. It’s the best of both the worlds.   2.      REVOLVING TV UNITS: Alternate between watching TV or admiring your precious décor   The ever frustrating trade-off between having a stellar shelf unit in the living room with your precious artefacts standing tall versus installing the much-needed LED TV screen to watch your favourite shows and movies, has often left us in a fix. More often than not in such cases it’s the TV that wins the bargain while you wait for that ideal time when you will have a bigger house that can accommodate both. With Hafele’s new revolving TV unit system, you can now use the same available space to have both - a TV unit as well as a shelf unit. This marvellous solution runs on invisible revolving slides that orbit a full circle to alternately reveal your TV as well as your shelf unit.   3. HIDE-AWAY BEDS: Create more floor space for some creative activities during the day with your bed hidden away Creating more space from what's available has always been a challenge. Whether it has been due to shortage in storage space or lack of free area for you to creatively unwind after a tiring day at work – things are constantly moved around in a bid to create some space. We at Häfele, believe in offering solutions that would help you utilize every available space in your home and while we are at it, do so in the most minimal way possible. Our new Hide-away Bed Fitting inconspicuously folds into a cabinet when not in use. The push-to-open feature ensures ease of access as well as provides the bed fitting with a contemporary handle-less look.   4.      COUNTER EXTENSIONS: Add more surface to your countertops with smart extensions in any desired direction Optimizing the space inside the kitchen creates new design possibilities, introduces balance and ensures efficient ergonomics. Hafele introduces its new ‘out-of-the-box’ Extended Countertop that provides additional surface space to your existing countertop. All you have to do is fix the direction in which you want the extension – be it a perpendicular extension or a linear extension or even an angular extension – this new space optimizing marvel then lends itself as an ideal solution for all the extra space you need.
Axis Bank rolls out festive campaign for ‘Dil Se Open Celebrations’
Oct 24 2020 By Admin
    Axis Bank, India’s third-largest private sector bank, has rolled digital films on the launch of ‘Dil Se Open Celebrations’ a festive campaign that offers exciting deals and discounts on more than 1,00,000 products on purchase through the Bank’s Credit and Debit cards and exciting offers on its loans products. The latest campaign is deeply rooted with the Bank’s brand philosophy of being Dil Se Open and also resonates its core values of enhancing customer centricity. The films will be aired on digital channels like Youtube and Facebook.   The year 2020 has been challenging times for everyone and it is our family and loved ones who have kept us supporting throughout this difficult period. It is time to celebrate them and appreciate their presence in our lives. This festive season, Axis Bank encourages its customers to be Dil Se Open and gift their loved ones what they have longed for. The Bank has partnered with well-known brands like Amazon, Flipkart, Westside, Marks & Spencer, Samsung, LG, Tata CLiQ, Whirlpool, HP, etc to give best value for money to its customers.   Conceptualised by digital agency AutumnGREY, the ad campaigns showcase stories of how people from different walks of life reciprocate to the unspoken needs of their loved ones. The campaign revolves around the tagline ‘Jo apno ke dil ki baat sunte hai humne unki dil ki baat sunni’ which reinforces that this festive season is about making our loved ones happy.   Speaking on the campaign, Asha Kharga, Group Marketing Head, Axis Bank said, ‘Dil Se Open Celebrations is a platform idea that enables us to reach out to our customers by offering them the best deals. We have collaborated with well-known brands across categories to offer them the products that they desire. Given the current consumer sentiment, we believe that spending this festive season will be more for legitimate reasons rather than pure indulgence. Hence, our campaign idea pivots around the noble act of gifting - encouraging people to gift sensitively, basis the needs of their loved ones, especially the ones that are often unsaid.”   On the launch of Dil Se Open Celebrations, Bodh Deb – Vice President & Branch Head, AutumnGREY said, “The last 6 months life has been a roller-coaster ride for all of us. The one thing that was a definite positive was that we got to spend time and connect with our loved ones all over again. In the process we discovered what they really need and wish for today and led to many of us doing something for our family be it for our better halves, kids or parents. It is this real life insight that got us all excited and also gave us the confidence that we have landed on something that is hopefully going to connect with all our consumers at a deeper personal level.’’   Link to all 5 digital films -  Cards- Electronics https://youtu.be/IE_Kup6rgr8   Cards- Apparel https://youtu.be/u-qt6P9iLZc   Cards- WFH https://youtu.be/pvSErgsf6X4   Auto Loans https://youtu.be/V4Lboo7h2b4   Home Loans https://youtu.be/4bYragzTEBs  

TV

ABP Ananda’s creative integrations give brands the edge this Durga Puja
Oct 23 2020 By Admin
    West Bengal’s most illustrious news channel, ABP Ananda has not just been wooing its audiences with its special Durga Puja programming, but also leaving no stone unturned to help brands achieve awareness and equity through interactive and customizable sponsor integrations.   The channel has taken a bevy of sponsors on-board, across its three properties – Sharad Ananda, Parae Parae Serar Lodai & Surokshar Puroskar. It has emerged as a clear favourite amongst a sea of content and opportunities, owing to its extensive programming and special integrations. These properties have created exciting opportunities for brands to be involved in the channel’s programming in a meaningful way that doesn’t detract from its content, offering a far higher degree of presence and brand-building capabilities.    This year’s ABP Ananda Sharad Ananda edition is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells, Powered By: RR Kabel, Co-Powered by: Duraguard Cement, and Partnered by: Shalimar Coconut Oil, Denver with Food Partner: Dhara Cooking Oils & Drive-In Partner: Honda City. The Surokshar Puroskar property of ABP Ananda is presented by Astral Pipes and MP Birla Cement, Powered By: Riya Dhoop, Co-Powered By: Mother Dairy Mishti Doi, Partnered By: Bauli Moonfils, with Suraksha Partner: Quickheal Antivirus, Shopping Partner: www.anytimeneeds.com, and Health Partner: Ensure. Lastly, the Parae Parae Serar Lodai property which is an 11 episode non-fiction reality game show played amongst different Puja Committees is presented by: ABP Weddings, Ananda Publishers, RICE Education, RIYA Dhoop & Sunsilk, Partnered by: Tata Colours, with Men’s Fashion Partner: Cambridge Apparels and Style Partner: Shoppers Stop.   Having partnered with a plethora of brands from diverse categories, ABP Network’s branded content division, ‘ABP Spotlight’ has created a number of special integrations for these brands.   For Sunsilk, ABP Spotlight has created a five vignette series with each day defining a ‘Pujo look’. It shows the significance of all Pujo days from Sasthi to Dashami, and the role of Bengali women in it. Featuring the upcoming model cum actress Darshana Banik, the vignette series also has the star hair-stylist Jolly Chanda aided by popular styling artist Sandip Jasiwal. In all these vignettes, Darshana is dressed up with a new attire and look for each day of the Puja. Jolly Chanda makes these vignettes even more interesting with her hair-do tips, anecdotes, and easy hair styling hacks that women can do at the convenience of their home. Thus, the essence of Girlgiri (Sunsilk positioning) and the mood of the festival have been synergised into creating this integration.   On this collaboration, Ms. Sandhya Poojary, HUL, said “We partnered with ABP Ananda on Parae Parae Serar Lodai (PPSL 2020) which is a fun Contest between Pandal Committees. As a part of the campaign, ABP Ananda is helping us reach out to our girls by creating beautiful short stories around the festive looks for the 5 days of the Durga Puja and encouraging them to gear up for the festive season under our ‘Tyohar Wali Feel, Tyohar Wali Deal’ campaign, through a series of vignettes. We hope to further inroad into the Bengal market and create recall in the hearts of all Bengalis. We look forward to many such associations with ABP Network in the future.”    Besides this, ABP Ananda has created a special music video and jingle for Mother Diary Mishti Doi, which captures the overall essence of fun, nostalgia, and merry making, while also depicting Bengalis’ never ending love story with sweets and desserts. The song has been sung by popular singer, Rupankar and features actor Anirban Chakrabarti. The entire video has been made via illustrations, capturing every single element of Durga Puja that a Bengali connects with.   For Honda, the channel has created a two vignette series featuring Covid warriors, their struggle stories and Honda’s salute to these heroes. The vignette features a Honda City Joy Ride Puja Parikrama which travels across the city and with a covid warrior as their story is narrated.   For ABP Weddings, a special branding installation in the shape of a palanquin has been installed across select Durga Puja Pandals. True to the brand’s identity, this installation will bring out the very essence of ABP Weddings.   For MP Birla Cement, a special vignette has been created which beautifully blends in with the core features of the brand, the safety aspect of Durga Puja, and the overall celebratory bonhomie. For Ananda Publishers, a first time advertiser on television, a vignette has been created featuring renowned writers Sangeeta Bandhopadhyay, Srijat & Smaranjit Chakraborty, talking about the e-books available on Ananda Publishers portal. For Shoppers Stop, star anchor Monami Ghosh will be seen wearing different festive outfits from the brand whilst hosting the show Parae Parae Serar Lodai. For Dhara Cooking Oils, fun games involving participants using the cooking oil have been strategically organised for a special integration. For Cambridge Apparels, a festive special vignette has been created in three different languages, which showcases their range of shirts and traditional outfits that are popular this festive season. For Havells, the channel has taken a digital turn to create a dedicated microsite which will have features like ‘Virtual Pandal Parikrama’, ‘Create your own e-pandal game’ and ‘Virtual Adda Contest’. All of this will be available to the viewers of ABP Ananda.   Through creative and authentic integrations in their content, ABP Ananda has created tremendous value for the brands to shine and stand out this festive season. These creative offerings have posed a unique opportunity for brands to leverage the reach & prominence of the news channel and engage effectively with their audiences.   On these opportunities and integrations, Ms. Mona Jain, Chief Revenue Officer, ABP Network said, “At ABP, our goal is not just to create immense value for our viewers but also allow brands to create a distinct and recognizable voice through our creative content. We have received an overwhelming response from sponsors for ABP Ananda this year. I’m glad to see that brands continue to repose their faith in us at a crucial time like this when creating brand equity in the market is paramount.”
This Dussehra Dangal Tv brings festivities home
Oct 23 2020 By Admin
    Celebrating festivals brings joy and happiness in our lives. Dussehra is one of the most distinguished festivals which celebrates the victory of good over evil. In these tough times where festivals cannot be a grand celebration, Hindi GEC Dangal TV has brought back the most revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.   Launched on 5th October 2020, the channel timed it as to the countdown for a special programming line-up for Dussehra and termed the show as - ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein. The series will witness its culmination on 25th October i.e Dussehra evening with Lord Ram’s victory over Raavan. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.   Speaking on this special line-up, Arpit Machhar, Head of Marketing, Enterr10 Television, said, “We received immense love from our fans during this lockdown as we launched Aye Mere Humsafar and re-aired Ramayan. Moreover, now with the festivals coming closer we are workings towards strengthening our programming with content that is relevant. We strategically lined up this 21-days run of ‘Saar Ramayan Ka’ which is currently airing on our channel, so that our viewers can enjoy the epic in a short span of time. We are sure that Dussehra will be a perfect day to witness the triumph of good over evil.”   Come let’s celebrate this festival with ‘Saar Ramayan Ka’ – Mahagatha 21 Dino Mein and Aye Mere Humsafar from 7 PM onwards only on Dangal TV
Enterr10 Rangeela presenting The Epic Saga Ramayana this Navratri.
Oct 16 2020 By Admin
    Enterr10 Television Network’s newly launched Bhojpuri entertainment channel Enterr10 Rangeela is all set to launch Ramayana from 19 October 2020. The channel is bringing the Bhojpuri version of the mythological epic starring Gurmeet Choudhary and Debina Bonnerjee in lead roles. This dubbed mythological series depicts the story of Lord Ram’s exile of 14 years along with Goddess Sita and Lakshman.   Commenting on the show, Arpit Machhar, Head of Marketing, Enterr10 Television Network said, “We want to familiarize Ramayan and its iconic characters to our viewers in the dialect they’re comfortable with. Ramayana is one of the most well received shows for our network and we are sure that its Bhojpuri dubbed version will also garner the similar amount of love from our audience based in UP, Bihar & Jharkhand”.      Interestingly the Bhojpuri hinterlands of today were once the backdrop of Ramayana. Bihar & Uttar Pradesh are as old as civilisation itself. It’s the same ancient land where the mythological King Janaka of Videha, and Ramayan famed Maharshi Valmiki, Lord Ram and Goddess Sita resided.    A story, a saga and ancient India’s oldest and most revered magnum opus - Ramayana is all set to create its magic starting October 19, every Monday to Friday at 8 pm only on Enterr10 Rangeela.  
MTV India urges youth to give the gift of life through MTV ORGAN Daan in partnership with ORGAN India
Oct 16 2020 By Admin
  Not all superheroes wear capes; some choose to become organ donors instead and make a difference. Yet, in India, less than one in every ten lakh people donate their organs after death. In a nation of 1.3 billion, our Deceased Organ Donation rate stands at 0.52 per million population today, plagued by abysmally low participation, myths and limited awareness. It’s time to trigger a change and in a way that MTV aces at. India’s No 1 Youth Entertainment Brand along with its knowledge partner ORGAN India, an initiative of the NGO Parashar Foundation, has launched an action oriented campaign,  MTV ORGAN Daan – Your One Time Pass (OTP) to Heaven, to add a unique twist to the gift of life. With a fine blend of quirk and impact, this campaign aims to drive awareness about organ shortage in India and encourage people to sign-up to be organ donors after they are gone.   Speaking about the campaign, Navin Shenoy, Head of Marketing – Youth, Music and English Entertainment, Viacom18 said, “As a brand, we’ve always believed that youth will lead change in our society. According to MTV Insight Studio’s research, 81% of young Indians have actively started supporting cause-led initiatives. So, they have started turning armchair activism into actual action. Whether it is through our brand campaigns or original programming, we believe that the soft power of media can be a catalyst to this change.” He further added, “With MTV ORGAN Daan, we aim to drive a conversation around the need for organ donation and primarily encourage youth to register as donors.”   “We are thrilled to be a part of the MTV ORGAN Daan Campaign” says Anika Parashar, Chairperson, Parashar Foundation. “We have seen the miracle of organ donation in our family. My mother, Former Chairperson, Late. Ms. Kirti Parashar, received a life-saving heart transplant that gave her 5 more years with us. It was possible only because someone donated their organs upon their death, and saved so many lives, including my mother’s, and we are truly grateful for that.” Sunayana Singh, CEO, ORGAN India said that “We have made it our mission to sensitize the public about deceased organ donation. We believe that MTV ORGAN Daan campaign is the perfect way to inspire the youth of this country to leave a legacy that spans many lives, and that too in a way that appeals to them.”         Bollywood actor Arjun Mathur who came on board to echo the need for awareness amongst masses, said “Organ Donation is a cause I feel strongly about for I have seen its impact quite closely. Despite the deluge of information available on this issue and the alarming data, there is a long road ahead till we rise up as a society and pledge to make a difference. I am glad to associate with MTV ORGAN Daan and with ORGAN India for a need of the hour initiative that aims to evoke awareness around organ donation in India and urge the youth to come forward and participate. As a part of this campaign, I am happy to catalyse this change and focus on the need for the most valuable gift of life.”     Launched  during the Daan Utsav, i.e. the Joy of Giving Week (2nd Oct-8th Oct), MTV ORGAN Daan will be an on-going initiative that aims to catalyse the youth around the most honorable form of ‘Daan’- the gift of life. With a strong meld of humour and quirk at its core, MTV has curated this campaign around the prevalent Indian belief that ‘Punya/Good deeds are a gateway to Heaven’ and Organ Donation can surely help one reserve a spot up there. This call to action thererby aims to encourage sign ups as organ donors.   Starting off with the campaign, MTV put out a series of interactive social media posts to debunk existing myths around organ donation along with an insightful infographic that reflected  the enormity of the issue in India. From the right age of donating to the different organs one can donate and the protocols involved, MTV rode on innovative messaging, memes, comic strips and out of home branding to cater to the limited attention span of today’s youth urging them to come out in large numbers and support this cause.   As a central messaging tool, two brand film that depicts the campaign idea of One Time Pass to Heaven has also been created. The film delivers the message of ‘Organ Daan’, ensuring a mass appeal in the ‘classic’ MTV way. In addition to being promoted on MTV India’s social handles, the films will also be aired across channels in the Youth, Music and English Entertainment cluster of Viacom18. With this campaign, MTV and ORGAN India eventually aim to trigger sign ups on  www.mtvorgandaan.com , urging Indians to become Organ donors. On signing up, an auto-triggered personalized ‘One Time Pass to Heaven’ will be available to the participant to share on their personal social media handles as a proud Organ Donor. This will eventually be followed by the actual organ donor card.   Official Data suggests that One Organ Donor can save up to 8 lives.* That’s the power of this precious gift of life. Imagine what we can achieve if majority of us choose to do the same. So, without further ado, pledge to make a difference, stand out and get your heaven ka One Time Pass (OTP) with MTV ORGAN Daan!!