Sep 06 2021
ABP Majha has launched a special donation drive called ‘Bappa Majha Dukhharta Balkancha’ in partnership with Child Rights & You (CRY). This initiative will encourage the viewers of ABP Majha to generously donate to the cause of helping young children who have been orphaned, abandoned, or lost a parent due to the Covid-19 pandemic.
The pandemic has crushed the existences of numerous youngsters the nation over. In Maharashtra around 15,051 children have lost either one or both parents to COVID-19- making it one of the most noticeably awful hit state for kids. To this end, Bappa Majha Dukhharta Balkancha has been wanted to resolve the issues looked by the youngsters in the fallout of losing a parent, with the help of CRY.
Speaking about this campaign, Mr. Avinash Pandey, CEO, ABP Network said, “We are pleased to be partnering with CRY for this year’s Ganesh Chaturthi campaign. This partnership makes this year’s celebration even more enriching. We are committed to our longstanding pledge of being in service of the needy. Through this special programming, we are aiming to gather donation for the welfare of children who are the future of our country. COVID-19 has had a devastating impact on the growth of our children, and we are happy be able to do our bit to help nurture them.”
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