On the occasion of Raksha Bandhan, Godrej Industries Limited, through its brand-agnostic lifestyle platform – Godrej L’Affaire, has launched a digital film which encourages people to look at every relationship with love and respect. Conceptualised by the Godrej Corporate Brand & Communications team, the film aims to foster love, dignity and care with everyone just like the brother-sister bond which is celebrated on the auspicious day of Raksha Bandhan. The sacred thread of rakhi which symbolises protection and care, can be extended to all relationships which, in turn, will help make this world a more peaceful and beautiful place. #RespectAllBandhans is a subtle nudge to people to treat and  love everyone in this world equally and not limit it to just the brother-sister relationship. May today be the day respect becomes the means of thriving.    Dear brothers and sisters  here's wishing you a very Happy Respect Bandhan.   Speaking on the film, Sujit Patil, Vice President and Head- Corporate Brand and Communication, Godrej Industries Limited and Associate Companies said, “Humanity, respect and dignity are integral to one's nature. The new digital film #RespectAllBandhans aims to spread a message to not only pledge love and protection for our siblings on this Raksha Bandhan,   but also to extend this love and respect to every single person everyday  as they too are someone’s loved ones.  It is this goodness that will make our Nation even more stronger”. #RespectAllBandhans -   https://youtu.be/myWhX8w4EJY  

             The festive season is in full swing as consumers put their best foot forward to celebrate the season of joy with all of their loved ones. Many are celebrating the bond of togetherness that a brother and sister share with each other; the love that binds them together enduring years of fights and pranks that transform into cherished memories over the years. Known for its trendsetting designs and impeccable craftsmanship, Nesterra, a state-of-the-art premium décor brand has launched a campaign called #ThreadsOfTogetherness on the occasion of Raksha Bandhan by unveiling its innovative on-ground installation at the Mumbai International Airport. The display incorporates a riot of blooms called the Bloomington collection inspired from the English Country Garden. To celebrate this very festive spirit, the campaign leans towards the crafted tales of siblinghood and their eternal relationship. Reminiscing on the wonderful memories one has with their siblings at home - whether it is the fight for a TV remote on the sofa or the midnight conversation together, Nesterra brings to you the comfortable couch in an impressive setting. Conceptualized by The Max Publicity & Communication Pvt. Ltd., this vibrant couch inspired by the Bloomington collection will enable you to relive your childhood in the most fun way possible. Along with this installation, travellers will also get a chance to click a picture of themselves and share their fondest sibling story. Nesterra will be gratifying the most unique entries in a week- long giveaway activation by sending a personalized gift hamper to the participants' siblings as a Raksha Bandhan gift. Smita Joshi, VP Home Textiles and Design Expert, Nesterra, said, “The festive season brings out a charm, and spreads joy everywhere. The relationship between siblings is the thread of love and care that remains eternal, thus on the occasion of Raksha Bandhan through this campaign we wanted to capture the essence of this unique bond that every loved one has. Nesterra aims to enhance this very installation that can tell your own story through our products allowing you to add your very own personal touch.”   Sanjay Shukla, CEO, The Max, said, “The festival of Raksha Bandhan is one where we are bonded by the #ThreadsOfRogetherness. With Nesterra, we at the Max brought this unique bond alive by providing a novel and creative solution at the airport for the ones who were traveling back to their siblings to celebrate this festival of togetherness. A chance to create memories for the future, by creating a story of their own. The entire team worked tirelessly to bring the idea alive and ensure that the moments of joy weren’t lost.”   With an aim to provide soft furnishing solutions specially curated for the consumers, Nesterra celebrates the festive spirit by showcasing the bond of brothers and sisters and believes in bringing aesthetic living spaces brimming with nature, colour and personality. Campaign Link: https://www.instagram.com/reel/ChCf8c_jfkW/?utm_source=ig_web_copy_link

             Jupiter, has announced its much-anticipated entry into the world of investments. Its first wealth creation offering is zero-commission Direct Mutual Fund investments with No-Penalty SIP as a unique offering in the market. The No-Penalty SIP is a landmark feature, a first in the industry, for the Indian investor. Banks typically charge between Rs 250 and Rs 750 as penalty each time a SIP AutoPay mandate fails due to insufficient bank balance. With Jupiter, these unfair charges are now a thing of the past. The No-Penalty SIP  has been built to smartly auto-skip any such charges. If the user’s Jupiter bank balance is running low, their SIP mandate is automatically skipped.    All it takes to set up an SIP is a single swipe. If the user would like to skip their SIP payment for the month, or cancel the SIP completely, that can be done with just a swipe too.    Investing in Direct Mutual Funds allow users to save up to 1.5% in commission fees every year, which would have otherwise been paid out as commission for regular mutual funds. So, with no commission being earned by the platform, Jupiter users end up earning extra returns on their Mutual Fund investments, and thereby, generate greater wealth over a period of time.    Prithvi Raj Tejavath, Business Head of Investments at Jupiter said, “We believe that being disciplined with your SIPs are a great way for young investors to build wealth, and with just one comprehensive platform for banking and investing, Jupiter had an opportunity to slash down any penalties on missed SIPs due to low balance in your linked bank account. Our No-Penalty SIP auto-skips when your balance is running low, so you’re never charged for faltering on your Mutual Fund investments.”  Moreover, should the consumer choose to invest before 2 PM on working days, they can also get the NAV (Net Asset Value), which is shown on the Jupiter app. All they have to do is download the Jupiter app, and look for the “Investments” tab on the app home screen to open an investment account with the platform. It takes approximately three minutes to open a Jupiter savings account, and about 20 seconds to start investing on the platform. In the last 10 days, we’ve onboarded about 25,000 users. The feature is currently available to people who have Mutual Fund investment accounts already. In a few weeks, everyone who’s completely new to Mutual Fund investments will also be able to open their investment accounts on Jupiter. 

         In its endeavor to bring for its audiences a vast repertoire of diverse content, Voot Select is all set for the World Digital Premiere the Taapsee Pannu-starrer 'Shabaash Mithu' - based on the inspiring journey of the legendary cricketer Mithali Raj. The gripping sports drama, produced by Viacom18 Studios has already won hearts across India with its theatrical release earlier in July and is set to now capture the hearts of the digital viewers with its grand premiere on Voot Select in Hindi, Kannada, Tamil and Telugu. Directed by Srijit Mukerji, Shabaash Mithu also stars talented actors like Vijay Raaz, Devadarshini, Brijendra Kala, amongst others in key roles.   The film traces Mithali Raj’s journey from her childhood to the struggles she faced as she took the Indian women’s cricket team to the ICC World Cup finals, four times. It all started when her close friend Noorie introduced her to the electrifying sport. A star Bharatanatyam dancer in her class, a young Mithali held the bat for the first time in the company of her friends, which then led to a journey of sheer grit, determination, and hard work, as she went on to eventually become the youngest captain of Indian Women’s Cricket Team. But in a country that worships the ‘Men in Blue’, Mithali and her battalion had to overcome some serious obstacles to emerge as the celebrated ‘Women in Blue’. Taapsee Pannu shared her excitement on the movie’s OTT release on Voot Select and stated, “This film is very close to me. As someone who prides in championing roles and characters that celebrate women, playing the character of an iconic and truly inspiring cricketer has been a matter of immense pride and satisfaction. It was a challenging character to portray, especially as every chapter in Mithali’s life revealed the many layers of this national inspiration. I am very excited with its release on Voot Select as now this story will have the opportunity to reach a much wider audience and hopefully, inspire other young girls and women to follow their dreams and passion in sports, akin to the relentless spirit of India’ cricket superstar Mithali Raj. I cannot wait to watch this special story once again at home in the company of friends and family and cherish this special moment, and really looking forward to seeing the audience’s reaction to the movie’s OTT release.” It is time to celebrate the undying spirit of our ‘Women in Blue’ with an entertaining sports drama! Catch Shabaash Mithu, coming soon on Voot Select!

          On the occasion of Raksha Bandhan, Godrej Industries Limited, through its brand-agnostic lifestyle platform – Godrej L’Affaire, has launched a digital film which encourages people to look at every relationship with love and respect. Conceptualised by the Godrej Corporate Brand & Communications team, the film aims to foster love, dignity and care with everyone just like the brother-sister bond which is celebrated on the auspicious day of Raksha Bandhan. The sacred thread of rakhi which symbolises protection and care, can be extended to all relationships which, in turn, will help make this world a more peaceful and beautiful place. #RespectAllBandhans is a subtle nudge to people to treat and  love everyone in this world equally and not limit it to just the brother-sister relationship. May today be the day respect becomes the means of thriving.    Dear brothers and sisters  here's wishing you a very Happy Respect Bandhan.   Speaking on the film, Sujit Patil, Vice President and Head- Corporate Brand and Communication, Godrej Industries Limited and Associate Companies said, “Humanity, respect and dignity are integral to one's nature. The new digital film #RespectAllBandhans aims to spread a message to not only pledge love and protection for our siblings on this Raksha Bandhan,   but also to extend this love and respect to every single person everyday  as they too are someone’s loved ones.  It is this goodness that will make our Nation even more stronger”. #RespectAllBandhans -   https://youtu.be/myWhX8w4EJY  

             The festive season is in full swing as consumers put their best foot forward to celebrate the season of joy with all of their loved ones. Many are celebrating the bond of togetherness that a brother and sister share with each other; the love that binds them together enduring years of fights and pranks that transform into cherished memories over the years. Known for its trendsetting designs and impeccable craftsmanship, Nesterra, a state-of-the-art premium décor brand has launched a campaign called #ThreadsOfTogetherness on the occasion of Raksha Bandhan by unveiling its innovative on-ground installation at the Mumbai International Airport. The display incorporates a riot of blooms called the Bloomington collection inspired from the English Country Garden. To celebrate this very festive spirit, the campaign leans towards the crafted tales of siblinghood and their eternal relationship. Reminiscing on the wonderful memories one has with their siblings at home - whether it is the fight for a TV remote on the sofa or the midnight conversation together, Nesterra brings to you the comfortable couch in an impressive setting. Conceptualized by The Max Publicity & Communication Pvt. Ltd., this vibrant couch inspired by the Bloomington collection will enable you to relive your childhood in the most fun way possible. Along with this installation, travellers will also get a chance to click a picture of themselves and share their fondest sibling story. Nesterra will be gratifying the most unique entries in a week- long giveaway activation by sending a personalized gift hamper to the participants' siblings as a Raksha Bandhan gift. Smita Joshi, VP Home Textiles and Design Expert, Nesterra, said, “The festive season brings out a charm, and spreads joy everywhere. The relationship between siblings is the thread of love and care that remains eternal, thus on the occasion of Raksha Bandhan through this campaign we wanted to capture the essence of this unique bond that every loved one has. Nesterra aims to enhance this very installation that can tell your own story through our products allowing you to add your very own personal touch.”   Sanjay Shukla, CEO, The Max, said, “The festival of Raksha Bandhan is one where we are bonded by the #ThreadsOfRogetherness. With Nesterra, we at the Max brought this unique bond alive by providing a novel and creative solution at the airport for the ones who were traveling back to their siblings to celebrate this festival of togetherness. A chance to create memories for the future, by creating a story of their own. The entire team worked tirelessly to bring the idea alive and ensure that the moments of joy weren’t lost.”   With an aim to provide soft furnishing solutions specially curated for the consumers, Nesterra celebrates the festive spirit by showcasing the bond of brothers and sisters and believes in bringing aesthetic living spaces brimming with nature, colour and personality. Campaign Link: https://www.instagram.com/reel/ChCf8c_jfkW/?utm_source=ig_web_copy_link

             Jupiter, has announced its much-anticipated entry into the world of investments. Its first wealth creation offering is zero-commission Direct Mutual Fund investments with No-Penalty SIP as a unique offering in the market. The No-Penalty SIP is a landmark feature, a first in the industry, for the Indian investor. Banks typically charge between Rs 250 and Rs 750 as penalty each time a SIP AutoPay mandate fails due to insufficient bank balance. With Jupiter, these unfair charges are now a thing of the past. The No-Penalty SIP  has been built to smartly auto-skip any such charges. If the user’s Jupiter bank balance is running low, their SIP mandate is automatically skipped.    All it takes to set up an SIP is a single swipe. If the user would like to skip their SIP payment for the month, or cancel the SIP completely, that can be done with just a swipe too.    Investing in Direct Mutual Funds allow users to save up to 1.5% in commission fees every year, which would have otherwise been paid out as commission for regular mutual funds. So, with no commission being earned by the platform, Jupiter users end up earning extra returns on their Mutual Fund investments, and thereby, generate greater wealth over a period of time.    Prithvi Raj Tejavath, Business Head of Investments at Jupiter said, “We believe that being disciplined with your SIPs are a great way for young investors to build wealth, and with just one comprehensive platform for banking and investing, Jupiter had an opportunity to slash down any penalties on missed SIPs due to low balance in your linked bank account. Our No-Penalty SIP auto-skips when your balance is running low, so you’re never charged for faltering on your Mutual Fund investments.”  Moreover, should the consumer choose to invest before 2 PM on working days, they can also get the NAV (Net Asset Value), which is shown on the Jupiter app. All they have to do is download the Jupiter app, and look for the “Investments” tab on the app home screen to open an investment account with the platform. It takes approximately three minutes to open a Jupiter savings account, and about 20 seconds to start investing on the platform. In the last 10 days, we’ve onboarded about 25,000 users. The feature is currently available to people who have Mutual Fund investment accounts already. In a few weeks, everyone who’s completely new to Mutual Fund investments will also be able to open their investment accounts on Jupiter. 

         In its endeavor to bring for its audiences a vast repertoire of diverse content, Voot Select is all set for the World Digital Premiere the Taapsee Pannu-starrer 'Shabaash Mithu' - based on the inspiring journey of the legendary cricketer Mithali Raj. The gripping sports drama, produced by Viacom18 Studios has already won hearts across India with its theatrical release earlier in July and is set to now capture the hearts of the digital viewers with its grand premiere on Voot Select in Hindi, Kannada, Tamil and Telugu. Directed by Srijit Mukerji, Shabaash Mithu also stars talented actors like Vijay Raaz, Devadarshini, Brijendra Kala, amongst others in key roles.   The film traces Mithali Raj’s journey from her childhood to the struggles she faced as she took the Indian women’s cricket team to the ICC World Cup finals, four times. It all started when her close friend Noorie introduced her to the electrifying sport. A star Bharatanatyam dancer in her class, a young Mithali held the bat for the first time in the company of her friends, which then led to a journey of sheer grit, determination, and hard work, as she went on to eventually become the youngest captain of Indian Women’s Cricket Team. But in a country that worships the ‘Men in Blue’, Mithali and her battalion had to overcome some serious obstacles to emerge as the celebrated ‘Women in Blue’. Taapsee Pannu shared her excitement on the movie’s OTT release on Voot Select and stated, “This film is very close to me. As someone who prides in championing roles and characters that celebrate women, playing the character of an iconic and truly inspiring cricketer has been a matter of immense pride and satisfaction. It was a challenging character to portray, especially as every chapter in Mithali’s life revealed the many layers of this national inspiration. I am very excited with its release on Voot Select as now this story will have the opportunity to reach a much wider audience and hopefully, inspire other young girls and women to follow their dreams and passion in sports, akin to the relentless spirit of India’ cricket superstar Mithali Raj. I cannot wait to watch this special story once again at home in the company of friends and family and cherish this special moment, and really looking forward to seeing the audience’s reaction to the movie’s OTT release.” It is time to celebrate the undying spirit of our ‘Women in Blue’ with an entertaining sports drama! Catch Shabaash Mithu, coming soon on Voot Select!

          On the occasion of Raksha Bandhan, Godrej Industries Limited, through its brand-agnostic lifestyle platform – Godrej L’Affaire, has launched a digital film which encourages people to look at every relationship with love and respect. Conceptualised by the Godrej Corporate Brand & Communications team, the film aims to foster love, dignity and care with everyone just like the brother-sister bond which is celebrated on the auspicious day of Raksha Bandhan. The sacred thread of rakhi which symbolises protection and care, can be extended to all relationships which, in turn, will help make this world a more peaceful and beautiful place. #RespectAllBandhans is a subtle nudge to people to treat and  love everyone in this world equally and not limit it to just the brother-sister relationship. May today be the day respect becomes the means of thriving.    Dear brothers and sisters  here's wishing you a very Happy Respect Bandhan.   Speaking on the film, Sujit Patil, Vice President and Head- Corporate Brand and Communication, Godrej Industries Limited and Associate Companies said, “Humanity, respect and dignity are integral to one's nature. The new digital film #RespectAllBandhans aims to spread a message to not only pledge love and protection for our siblings on this Raksha Bandhan,   but also to extend this love and respect to every single person everyday  as they too are someone’s loved ones.  It is this goodness that will make our Nation even more stronger”. #RespectAllBandhans -   https://youtu.be/myWhX8w4EJY  

             The festive season is in full swing as consumers put their best foot forward to celebrate the season of joy with all of their loved ones. Many are celebrating the bond of togetherness that a brother and sister share with each other; the love that binds them together enduring years of fights and pranks that transform into cherished memories over the years. Known for its trendsetting designs and impeccable craftsmanship, Nesterra, a state-of-the-art premium décor brand has launched a campaign called #ThreadsOfTogetherness on the occasion of Raksha Bandhan by unveiling its innovative on-ground installation at the Mumbai International Airport. The display incorporates a riot of blooms called the Bloomington collection inspired from the English Country Garden. To celebrate this very festive spirit, the campaign leans towards the crafted tales of siblinghood and their eternal relationship. Reminiscing on the wonderful memories one has with their siblings at home - whether it is the fight for a TV remote on the sofa or the midnight conversation together, Nesterra brings to you the comfortable couch in an impressive setting. Conceptualized by The Max Publicity & Communication Pvt. Ltd., this vibrant couch inspired by the Bloomington collection will enable you to relive your childhood in the most fun way possible. Along with this installation, travellers will also get a chance to click a picture of themselves and share their fondest sibling story. Nesterra will be gratifying the most unique entries in a week- long giveaway activation by sending a personalized gift hamper to the participants' siblings as a Raksha Bandhan gift. Smita Joshi, VP Home Textiles and Design Expert, Nesterra, said, “The festive season brings out a charm, and spreads joy everywhere. The relationship between siblings is the thread of love and care that remains eternal, thus on the occasion of Raksha Bandhan through this campaign we wanted to capture the essence of this unique bond that every loved one has. Nesterra aims to enhance this very installation that can tell your own story through our products allowing you to add your very own personal touch.”   Sanjay Shukla, CEO, The Max, said, “The festival of Raksha Bandhan is one where we are bonded by the #ThreadsOfRogetherness. With Nesterra, we at the Max brought this unique bond alive by providing a novel and creative solution at the airport for the ones who were traveling back to their siblings to celebrate this festival of togetherness. A chance to create memories for the future, by creating a story of their own. The entire team worked tirelessly to bring the idea alive and ensure that the moments of joy weren’t lost.”   With an aim to provide soft furnishing solutions specially curated for the consumers, Nesterra celebrates the festive spirit by showcasing the bond of brothers and sisters and believes in bringing aesthetic living spaces brimming with nature, colour and personality. Campaign Link: https://www.instagram.com/reel/ChCf8c_jfkW/?utm_source=ig_web_copy_link

             Jupiter, has announced its much-anticipated entry into the world of investments. Its first wealth creation offering is zero-commission Direct Mutual Fund investments with No-Penalty SIP as a unique offering in the market. The No-Penalty SIP is a landmark feature, a first in the industry, for the Indian investor. Banks typically charge between Rs 250 and Rs 750 as penalty each time a SIP AutoPay mandate fails due to insufficient bank balance. With Jupiter, these unfair charges are now a thing of the past. The No-Penalty SIP  has been built to smartly auto-skip any such charges. If the user’s Jupiter bank balance is running low, their SIP mandate is automatically skipped.    All it takes to set up an SIP is a single swipe. If the user would like to skip their SIP payment for the month, or cancel the SIP completely, that can be done with just a swipe too.    Investing in Direct Mutual Funds allow users to save up to 1.5% in commission fees every year, which would have otherwise been paid out as commission for regular mutual funds. So, with no commission being earned by the platform, Jupiter users end up earning extra returns on their Mutual Fund investments, and thereby, generate greater wealth over a period of time.    Prithvi Raj Tejavath, Business Head of Investments at Jupiter said, “We believe that being disciplined with your SIPs are a great way for young investors to build wealth, and with just one comprehensive platform for banking and investing, Jupiter had an opportunity to slash down any penalties on missed SIPs due to low balance in your linked bank account. Our No-Penalty SIP auto-skips when your balance is running low, so you’re never charged for faltering on your Mutual Fund investments.”  Moreover, should the consumer choose to invest before 2 PM on working days, they can also get the NAV (Net Asset Value), which is shown on the Jupiter app. All they have to do is download the Jupiter app, and look for the “Investments” tab on the app home screen to open an investment account with the platform. It takes approximately three minutes to open a Jupiter savings account, and about 20 seconds to start investing on the platform. In the last 10 days, we’ve onboarded about 25,000 users. The feature is currently available to people who have Mutual Fund investment accounts already. In a few weeks, everyone who’s completely new to Mutual Fund investments will also be able to open their investment accounts on Jupiter. 

         In its endeavor to bring for its audiences a vast repertoire of diverse content, Voot Select is all set for the World Digital Premiere the Taapsee Pannu-starrer 'Shabaash Mithu' - based on the inspiring journey of the legendary cricketer Mithali Raj. The gripping sports drama, produced by Viacom18 Studios has already won hearts across India with its theatrical release earlier in July and is set to now capture the hearts of the digital viewers with its grand premiere on Voot Select in Hindi, Kannada, Tamil and Telugu. Directed by Srijit Mukerji, Shabaash Mithu also stars talented actors like Vijay Raaz, Devadarshini, Brijendra Kala, amongst others in key roles.   The film traces Mithali Raj’s journey from her childhood to the struggles she faced as she took the Indian women’s cricket team to the ICC World Cup finals, four times. It all started when her close friend Noorie introduced her to the electrifying sport. A star Bharatanatyam dancer in her class, a young Mithali held the bat for the first time in the company of her friends, which then led to a journey of sheer grit, determination, and hard work, as she went on to eventually become the youngest captain of Indian Women’s Cricket Team. But in a country that worships the ‘Men in Blue’, Mithali and her battalion had to overcome some serious obstacles to emerge as the celebrated ‘Women in Blue’. Taapsee Pannu shared her excitement on the movie’s OTT release on Voot Select and stated, “This film is very close to me. As someone who prides in championing roles and characters that celebrate women, playing the character of an iconic and truly inspiring cricketer has been a matter of immense pride and satisfaction. It was a challenging character to portray, especially as every chapter in Mithali’s life revealed the many layers of this national inspiration. I am very excited with its release on Voot Select as now this story will have the opportunity to reach a much wider audience and hopefully, inspire other young girls and women to follow their dreams and passion in sports, akin to the relentless spirit of India’ cricket superstar Mithali Raj. I cannot wait to watch this special story once again at home in the company of friends and family and cherish this special moment, and really looking forward to seeing the audience’s reaction to the movie’s OTT release.” It is time to celebrate the undying spirit of our ‘Women in Blue’ with an entertaining sports drama! Catch Shabaash Mithu, coming soon on Voot Select!

          Concept PR, integrated communications and public relations consultancy firm secured a mandate to provide PR and brand communication support to HOUM Technology, a tech start-up that provides a private online space (digital home) for netizens worldwide. Houm is a category-creating global consumer internet product at the convergence of Web 3.0, Private Communication and Data Monetization. It lets each consumer build and own a private place (digital home) on the internet—with a personal domain—that no other person, system or bot (including Houm Technology) can access; enabling the creation of a completely decentralized ecosystem. “Concept PR was the only agency who could show what Houm should do from a marketing perspective. Their Technology & Startups team impressed us with their belief in our Web 3.0 Product and the understanding of the tech industry at large. I look forward to this partnership and the journey ahead,” said Mr. Bijaei Jayaraj, CEO, Houm Technology Private Limited. The PR mandate for Houm Technology Private Limited includes strategic communications and crisis management.  

          The Glitch, part of VMLY&R, has conceptualised and created an innovative digital campaign for India’s largest sexual e-superstore, Love Depot – the latest initiative from TTK Healthcare Ltd., the pioneer of the sexual pleasure business in India. Edgy yet inclusive, #ThePleasureIsAllYours normalizes pleasure of all kinds for everyone – regardless of age, gender, orientation, etc.   The topic of pleasure has always been of taboo and stigma in India. Discussions around sexual wellness are generally considered untasteful and off-limits because ‘pleasure’ remains mystified in mainstream media – a by-product of lust. Within this restricted environment, The Glitch and Love Depot look to encourage candid conversations around pleasure and what it means for love, partnership, human need or in fact, lust.   #ThePleasureIsAllYours beautifully encapsulates and promotes pleasure in a simple and clean way. Conscious efforts were made to ensure that there was a clear distinction between cool and crass. Ultimately a full-fledged campaign was created, that took steps towards not only normalising pleasure but also making it look cool, appealing not to a particular age group, but to a cohort willing to have conversations around sexual wellness out in the open.   The hero film highlights the various ways in which people seek or engage with pleasure, showcasing choices, habits and more, eventually stating that no matter what gets one kindled, Love Depot holds the potential to bring one’s fantasies to life. The brand promotes pleasure with no strings attached, helping people acknowledge it so that one day they may embrace it.    The film is part of the wider campaign which includes a KOL awareness campaign, health & sexual wellness articles across lifestyle publications and prominent blogs, as well as a full social activation including story content, reels, and a media plan. This wider digital scope has also been conceptualised and executed by The Glitch.   Launching a sexual pleasure brand at such a scale for the first time in India, Love Depot products are now available and accessible to anyone over 18.   Yudhajit Mukherjee, Creative Director, The Glitch, said “We have long believed that tapping into culture is the key to connecting with our audience and with Love Depot, we’re able to show a part of a regular Indian’s life that either gets skipped or gets judged. The campaign acknowledges that pleasure is different for different people and that all kinds of pleasure are normal, and we’re proud to work with a partner like Love Depot who shares our inclusive, purpose-powered values.”   Arjun Siva Digital Marketing Head of TTK Healthcare Ltd & Love Depot, added, “Love Depot is fearless when it comes to breaking traditional boundaries. The Glitch has truly understood the Love Depot ethos, in making pleasure accessible to everyone, and I look forward to paving the way for open dialogue, which will ultimately lead to education, acceptance and of course safety.”   The Glitch handles the brand across social media, media buying, SEO and Commerce.     Link to the film:  Facebook: https://fb.watch/dVoLJHIKC0/   YouTube.com: https://youtu.be/hdmcS2BRv8M Instagram: https://www.instagram.com/tv/CfT0WgRsKO6/?igshid=YmMyMTA2M2Y=   

            Be it a craving for something sour or feeling moody every hour. Be it about gaining extra weight or having midnight cravings such signs are not apparent that you’re pregnant. In our society, many myths keep looming around pregnancy. For instance, pickle cravings are usually considered a sign of pregnancy. While this may be true in some cases, can’t a woman just crave pickles? With Prega News, Grapes has conceptualised and executed a digital campaign, #JustTakeTheTest. This is the second leg of the campaign, this time the brand has come up with a series of pickle ads, bursting the myth by showing that the only way to confirm pregnancy is to take the test. The campaign in a fun and quirky manner subtly explains that there are a thousand so-called “indications” of pregnancy but only ‘ONE’ sure shot way of knowing is to have Prega News, which gives guaranteed quick results to confirm whether or not one is pregnant. So you don’t have to depend on one's food habits to confirm the good news #JustTakeTheTest today and be sure. The brand has posted interesting creatives on social media, which relates to the audience well.    Speaking on the campaign, Shradha Agarwal, Co-founder and CEO, of Grapes, said, “It’s a fact that conversations keep hovering when you’re expecting. There are times when people either look for signs or depend on their cravings. Though certainly, such things are part of pregnancy it’s not absolute to confirm one is expecting a child. Hence, it is always better to take the pregnancy test and get a sure shot confirmation. After receiving the objective from the client, we thought to do this campaign in a fun way, which invokes humour, but simultaneously spread the message. #JustTakeTheTest campaign aims to create awareness among consumers that rather than creating commotion to share the good news, first get accurate results as it helps in taking the right steps for your little one early on, and helps in seeking guidance from a doctor in the initial stage, before celebrating the news.    Commenting on the campaign, Joy Chatterjee, Associate Vice President, Mankind Pharma, said, “The campaign aims to burst the myths around pregnancy. The most common conversations like women craving for pickles, feeling low, gaining extra kilos to establish that it doesn’t specify one is expecting a child. These are all just speculations, which we keep hearing in our lives, or get a lot of advice from people. These connotations should be avoided, and one must not be dependent on myths anymore. The campaign #JustTakeTheTest encourages people to take the pregnancy test, and get rapid, accurate results by switching to Prega News.      https://www.instagram.com/p/CfMAsCIh1Yh/?utm_source=ig_web_copy_link   https://www.instagram.com/p/CfOa9B0hEMx/?utm_source=ig_web_copy_link   https://www.instagram.com/p/CfQ4KfpBDPM/?utm_source=ig_web_copy_link

        True Elements, food brand to be certified as both CLEAN LABEL and 100% WHOLEGRAIN announced its partnership with TBWA/India -The Disruption Company with the mandate of anchoring communication & creative strategy across platforms.   True Elements is a clean label, digital-first brand operating in the healthy breakfast and snacks segment. Anchored on providing “Food that DOES NOT LIE to you”, it promises zero preservatives, zero chemicals, zero added sugar in its products.   Ved Agarwal, Head of Marketing at True Elements said, “We are really excited to partner with TBWA and build the #StoryOfTrue together. TBWA is admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. True Elements built its first phase of growth behind a portfolio of innovative clean food and building high consumer trust. While we will continue to push the bar on those, our next phase will be focused on long term brand building and accelerating our entry into newer households – for which TBWA is our trusted ally.”   The promise of True Elements of providing True Nutrition with True Transparency & True Sustainability is in line with evolving consumer preferences. The new age consumer is not only looking for healthier & cleaner options proactively, but is also very mindful of the implication of her buying choices on the environment & society at large. And to top it, there exists a large trust void between consumers and brands today, driven by convenient & false promises made by brands.      TBWA’s CEO, Govind Pandey said "True Elements is an idea whose time has come. It's a modern brand that goes beyond the fads and trends in health. It provides tasty food as food ought to be without any preservatives and processing and with ethical sourcing. There is no tokenism. There is no hoodwinking. We are delighted to partner True Elements in articulating and expressing the essence of this truthful brand to the new age digital-native consumer."    TBWA brings a unique dimension to creativity by using the ‘Disruption thought process’. Named one of the World's Most Innovative Companies by Fast Company for 2019, 2020 & 2021, TBWA’s global clients include Adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan, and Singapore Airlines.   Founded in 2013 by Puru Gupta & Sreejith Moolayil, True Elements has been at the forefront of providing clean & innovative products in the rapidly growing healthy foods segment and recently secured a strategic investment from FMCG major Marico.  It offers a wide range of 70+ products spanning across categories of western breakfast (including oats, muesli, granola, flakes), Indian breakfast (like poha, upma, dosa), snacks (roasted seeds, seed mixes, raw seeds) and others. It is available at over 90 online platforms & 12000 retail outlets currently.

          Every country has their own quaint stories to tell that have universal appeal – some we connect with, some inspire us, and some give us company on bad days. As a part of the August line-up, MX Player is bringing the world to your fingertips…in a language of your choice on MX VDesi, India’s largest catalogue of International shows. A mix of Korean, Taiwanese, Hollywood and Turkish dramas will be presented in local languages such as Hindi, Tamil, Telugu, Marathi, Bengali, Kannada and Malayalam on MX VDesi. Starting this week from 3rd August, the platform will be dropping new shows every Wednesday - depicting varied emotions from varied regions across the globe – all on your screens. So, get the popcorn cracking and enjoy the August binge-fest, every Wednesday only on MX VDesi. Kick-starting the binge-fest with a blockbuster 16-episode long Korean drama – ‘One the Woman’ featuring an avalanche of emotions. Dubbed in Hindi, Tamil, Telugu, Marathi, Bengali, Kannada and Malayalam, it is much like the comedy of Errors. This show follows the story of a tough female prosecutor who switches places with her doppelganger with completely opposite characteristics after an accident. What follows is chaotic mess and loads of fun for the viewers. Exclusively available on MX Player, stream this K-drama now. Up next we have ‘Kuzgun’ a family drama like no other! This 71 episode Turkish drama radiates all the emotions possible on the spectrum. Following the story of the Kuzgun family whose life takes a tragic turn when the father is held against the calliper. Now available in Hindi, it will stream ‘Kuzgun’’ 10th August onwards. We have all dreamt of solving mysteries with our friends. Now live this dream through Aurora's/Roe's eyes as she, along with friends, are in the Real Murders Club solving cases on ‘Aurora's Tea Garden Mysteries’. This 28 episode show is now available in Hindi and is guaranteed to blow your mind. 'Aurora's Tea Garden Mysteries’ will stream 17th August onwards. A rookie investigator and a renowned forensic doctor, as complex as their relationship is, team up to chase the truth and bring a serious matter to justice. ‘Sign’ is a Korean show that is now available in Hindi, Tamil, Telugu, Marathi, Bengali, Kannada and Malayalam languages. It will stream from 17th August onwards. When you are living your dream life with your soulmate but a terrible accident takes it all away, would you go to any extent to get it all back? Well, ‘Deja’ Vu’ is a Taiwanese drama series that follows the story of Xu Hai Lin and an offer by a mysterious stranger. Dubbed in Hindi, the 24-episode show is all set to stream on 24th August. It’s true when they say helplessness can make people bend their moral ground. ‘Yong-Pal’ is a story of a talented surgeon, desperate to raise money for his sister’s medical treatment, who gets embroiled in a twisted conspiracy leading to accidental consequences. The 18-episode series is now available in Hindi, Tamil, Telugu, Marathi, Bengali, Kannada and Malayalam languages. It will stream from 31st August onwards. So, let’s get binging!

          Viacom18’s  video-on-demand streaming platform Voot is all set to air the first season of the digital exclusive edition of Bigg Boss OTT Kannada, starting 6th August, exclusively on Voot. Following the overwhelming success of its reality show Bigg Boss OTT Hindi last year, which proved to be a gamechanger in the digital entertainment space, Voot will once again unleash over-the-top entertainment and drama for all its Kannada viewers, starting 6th August 2022. Presented by Vimal and special partner Paytm, Bigg Boss OTT Kannada will have 6 weeks of unprecedented access and engagement. The viewers will get a chance to watch exclusive cuts, round-the-clock content drops, and a fully interactive 24*7 LIVE feed from the house. The first-ever OTT edition was announced today with a grand press conference in Bengaluru. The power-packed event witnessed the Badshah of the Kannada film industry, Kichcha Sudeep arriving in style! It was a visual treat to watch him announce the show, amidst the fanfare. The event was also graced by Param, Head Kannada cluster, Viacom18, Ferzad Palia, Head- SVOD and International Business at Viacom18, and Rishi Negi, CEO Endemol Shine India.   Speaking at the launch of Bigg Boss OTT Kannada, Ferzad Palia, Head- SVOD and International Business at Viacom18, said, “With a strategy to create an everyday consumption proposition, we at Voot have successfully built a versatile and immersive digital ecosystem. Our continuous efforts to identify white spaces in the category and pursue regional growth opportunities has helped us to successfully amp up our offerings cutting across genres and formats. He further added, “Voot’s success with Bigg Boss OTT Hindi proved to be a game-changer in the digital entertainment space and now, with the first edition of Bigg Boss OTT Kannada, we are eager to explore new avenues to create an engaging and interactive experience for our Kannada viewers in a language of their choice. The launch of this iconic format in its Kannada edition on Voot marks our focus on strengthening the digital-first’ strategy and further dials up our existing plans for the market and will continue to drive innovation with our unique formats and storytelling.” Kichcha Sudeep said, “In this Bigg Boss OTT season, viewers will have the ultimate say on what is happening inside the house. Given that they get to see the contestants 24/7 and control the proceedings, it would change the way contestants play the game. I am excited, as this is happening for the first time.” “We have got a good mix of contestants. Housemates are relatively young and digital friendly. Tasks are designed keeping this in mind. 24/7 live streaming makes this house a lot more interactive. I am sure that this is going to be an exciting journey from 6 August”, said Param, Business Head, Kannada Cluster, Viacom18. Speaking on the interactive format, Rishi Negi, CEO, Endemol Shine India, said, “Bigg Boss has always been a marquee show that the nation has loved year on year, no matter the region or season! Bigg Boss is testament to Endemol Shine India’s longstanding successful partnership across the last decade with Viacom18, that has constantly evolved to present the show across varied formats, screens and languages. Now this audience favourite is back in a new avatar in a new interactive version with the maiden digital exclusive edition of Bigg Boss OTT Kannada. We hope that this latest offering also turns out to be a blockbuster entertainer that further leverages our collective reach in the Kannada market.” Bigg Boss Kannada has amassed great popularity from the crowd in the previous years. With a line-up of interesting participants and its fair share of ups and downs, it has been one of the most popular shows in the reality TV segment.  Promising to be filled with an unlimited dose of drama and entertainment, this soon-to-premier Bigg Boss OTT Kannada edition will take the show’s fandom a notch higher through active viewer engagement while retaining the core essence of India’s most popular reality show. Get ready to catch the first season of Bigg Boss OTT Kannada on 6th August, from 7 PM onwards- LIVE 24x7 only on VOOT.  

        Amazon Prime Video’s blockbuster entertainment line-up for Prime Day 2022 India, scheduled on July 23 & 24, has been loved by consumers within and outside the country. Prime Video launches for Prime Day were watched by members from 3,800+ Indian cities/ towns and in over 230 countries and territories. All the movies released during the lead-up to Prime Day saw great consumer response, becoming some of the most watched films in their respective languages in just a few days. Within just 3 days of its launch on Prime Video, JugJugg Jeeyo, became one of the most watched Hindi movies of 2022 on the service, with audiences in over 210 countries and territories tuning in to watch the film. Sarkaru Vaari Paata (Telugu) was loved by audiences across the country. The film received huge pan-India viewership, and in fact over 60% of the movie’s viewers were from outside home states. With this Prime Video continued its mission of helping expand the linguistic palette of viewers in India and giving great content unprecedented reach.   In another example of Prime Video helping great stories travel further, Prime Day surprise entertainment release - F9: The Fast Saga, was watched in over 2500 cities and towns across India, within just 3 days of its launch.   Prime Video’s Prime Day 2022 India line-up included recently released blockbuster movies such as JugJugg Jeeyo (Hindi), Runway 34 (Hindi), Sarkaru Vaari Paata (Telugu, Tamil, Malayalam), Samrat Prithviraj (Hindi, Tamil, Telugu), Sher Bagga (Punjabi), and F9: The Fast Saga. This is in addition to the Chris Pratt-starrer Amazon Original action-thriller series The Terminal List (English, Hindi, Tamil, Telugu, Malayalam, Kannada), a new season of fan-favourite Comicstaan (Hindi), and the second Indian adaptation of the beloved global series Modern Love Hyderabad (Telugu). Additionally, Prime members were also able to enjoy highest-ever discounts on Prime Video Channels with partners offering up to 64% off on annual subscriptions on Prime Day 2022 India.  

          Starting this week, Prime Video India is rolling out a new, redesigned experience within the Prime Video app on connected living room devices, including Fire TV, as well as on the Android app. This new experience will be available on these devices to all Prime Video customers worldwide this year, with iOS and Web to follow. We are redesigning the Prime Video experience to highlight our broad selection of content and to make it easier for customers to find the content they love.   Let’s check out the new updates:   1. A more user-friendly navigation menu   We are introducing a redesigned, simplified main navigation menu that is easily accessible. This helps customers browse our broad selection—including movies, TV shows, and premium channels—and find what they’re looking for quickly and easily. Customers have an easy path to the titles included with Prime membership, such as The Family Man, Mirzapur, The Terminal List, The Boys, and the upcoming highly anticipated The Lord of the Rings: The Rings of Power. For our living room apps, the new navigation menu has been relocated to the side of the screen for improved access. The app will launch with five primary pages: Home, Store, Find, Live TV, and My Stuff. Customers will also have sub-navigation options to more easily browse by content or offer type, such as “Movies” or “TV shows” on Home, and “Channels” or “Rent” on Store. *   2. Explore an expanded content selection through ‘Store’   Accessible through “Store” in the navigation menu, our new design contains a single destination from which customers can explore a rich catalogue of movies to rent, along with a wide selection of Channels available as add-on subscriptions. Within ‘Store’, customers are presented with intuitive sub-navigation options: “All”, “Rent”, and “Channels”. On the “Rent” page, customers can find a broad selection of additional movies beyond those available with their Prime membership. These include a curated selection of the latest Indian and international blockbusters available for early rental access, as well as popular movies from around the world. The “Channels” page offers Prime members the option to add on additional subscriptions for multiple video streaming services, providing convenient access to a broad range of additional premium titles directly within the Prime Video app.   3. A faster way to find the videos you want   The new Prime Video app comes with new carousels that not only present videos with richer and more cinematic imagery, but also enable customers to quickly and efficiently find something to stream. For example, our “Super Carousel,” with its larger, poster-style artwork, allows featured Amazon Original TV series and movies to stand out against all other titles. Our “Top 10 Charts”, available on ‘Home’ and within the “Store”, tap into the cultural and social zeitgeist, showcasing popular and trending content on Prime Video in a highly visual and easily navigable manner. Dynamic in nature, these charts offer customers an opportunity to know what others in the country are watching and to tune into content that’s popular and happening!    4. Clearly marked content   New design features make it easier for customers to tell what content is included with their Prime membership vs. what is available for purchase, either to rent or via an add-on subscription. We employ new visual cues to clearly indicate which videos are included for customers (marked with a blue checkmark icon) and which are available to rent or subscribe (marked with a gold shopping bag icon). And, near the top of Home within the “My Subscriptions” row, customers can access all videos included with their Prime membership, as well as any Channels they may have subscribed to, with only a single click.   5. Immersive visuals   The new Prime Video experience presents content with rich, immersive imagery, thoughtful details, and a new color palette. Our new carousels also showcase titles in a way that makes the experience less busy and more immersive for our customers.   6. A new hub for streaming stations   On the new “Live TV” page, customers are presented with a user-friendly program guide, from which they can easily view everything that is currently on-air from add-on Channels, as well as find out when future programming will begin. Customers can immediately view any live station to which they are subscribed, or simply click-thru to start a subscription for a new Channel.   7. A place to find your favorites –or something entirely new   The redesigned “Find” page simplifies the search experience, giving customers the option to search for a specific title or explore different genres and collections. Search suggestions are shown live as they type, and results are easily filtered by genre, language, or video quality. Search results employ the new visual cues to clearly indicate which videos are included for customers (marked with a blue checkmark icon) and which are available to rent or subscribe to (marked with a gold shopping bag icon).   Like before, ‘My Stuff’ allows customers to keep an easy tab on their downloaded videos, watchlists and also manage their Channel subscriptions, along with rented movies. Link to the Blog Post -  https://www.aboutamazon.in/news/entertainment/introducing-the-newly-redesigned-prime-video-experience