The first Opinion Poll of 2021: ABPNetwork-CVoter Survey unravels the political battles of the year

Jan 19 2021

 

ABP Network is the first media network to conduct an Opinion Poll Survey for all four states and a union territory that go to polls in 2021 - West Bengal, Tamil Nadu, Assam, Kerala, and Puducherry. Conducted with research partner CVoter (Centre for Voting Opinion & Trends in Election Research), the opinion poll survey aims to provide a clearer picture of how the ballot game stands for the five states.

Last year, as the highly-dramatic Bihar Elections drew to a close, ABP Network’s Exit Poll was the only poll in the industry to hit the mark. It not only vindicated a prediction of a close fight, but also produced an accurate vote share projection.

What’s more is that, this Opinion Poll Survey marks the beginning of ABP Network’s reign in the southern region as the network is likely to soon catapult into the Tamil Nadu market. 

The ABPNetwork-CVoter survey revealed that as per public opinion, TMC is leading in West Bengal with 43.0% vote share (154 to 162 seats), whereas BJP stands second with 37.5% vote share (98 to 106 seats).

West Bengal

Party Alliance : Votes

Alliance Votes

2016 Results

2021 Projection

Swing

TMC

44.9

43.0

-1.9

BJP

10.2

37.5

27.3

INC+LEFT

32.0

11.8

-20.2

Others

12.9

7.7

-5.2

Total

100.0

100.0

0.0

West Bengal

Projected Range Of Seats

Alliance Seats

From

Seats

To

TMC

154

to

162

BJP

98

to

106

INC+LEFT

26

to

34

Others

2

to

6

Total

294

 

In Tamil Nadu, UPA is leading with 41.1% vote share (158 to 166 seats), whereas NDA stands second with 28.7% vote share (60 to 68 Seats). Others grab the third spot with mere 15.7% vote share (0 to 4 seats).

Tamil Nadu

Party Alliance : Votes

Alliance Votes

2016 Results

2021 Projection

Swing

UPA (DMK+Congress+Others)

39.4

41.1

1.7

NDA (AIADMK+BJP+Others)

43.7

28.7

-15.0

MNM

0.0

6.7

6.7

AMMK

0.0

7.8

7.8

Others

16.9

15.7

-1.2

Total

100.0

100.0

0.0

Tamil Nadu

Projected Range Of Seats

Alliance Seats

From

Seats

To

UPA (DMK+Congress+Others)

158

to

166

NDA (AIADMK+BJP+Others)

60

to

68

MNM

0

to

4

AMMK

2

to

6

Others

0

to

4

Total

234

         

 

In Assam, NDA is leading with 43.1% vote share (73 to 81 seats), whereas UPA stands second with 34.9% vote share (36 to 44 Seats). Others grab the third spot with mere 13.8% vote share (0 to 4 seats).

Assam

Party Alliance : Votes

Alliance Votes : Assam

2016 Results

2021 Projection

Swing

NDA

41.9

43.1

1.2

UPA

31.0

34.9

3.9

AIUDF

13.0

8.2

-4.8

Others

14.1

13.8

-0.3

Total

100.0

100.0

0.0

Assam

Projected Range Of Seats

Alliance Seats : Assam

From

Seats

To

NDA

73

to

81

UPA

36

to

44

AIUDF

5

to

9

Others

0

to

4

Total

126

 

In Kerala, LDF is leading with 41.6% vote share (81 to 89 seats), whereas UDF stands second with 34.6% vote share (49 to 57 Seats). BJP grabs the third spot with mere 15.3% vote share (0 to 2 seats).

Kerala

Party Alliance : Votes

Alliance Votes : Kerala

2016 Results

2021 Projection

Swing

LDF

43.5

41.6

-1.9

UDF

38.8

34.6

-4.2

BJP

14.9

15.3

0.4

Others

2.8

8.5

5.7

Total

100.0

100.0

0.0

Kerala

Projected Range Of Seats

Alliance Seats : Kerala

From

Seats

To

LDF

81

to

89

UDF

49

to

57

BJP

0

to

2

Others

0

to

2

Total

140

 

In Puducherry, NDA is leading with 44.4% vote share (14 to 18 seats), whereas SDA stands second with 42.6% vote share (12-16 seats). Others grab the third spot with mere 10.7% vote share (0 to 1 seat).

Puducherry

Party Alliance : Votes

Alliance Votes : Puducherry

2016 Results

2021 Projection

Swing

SDA (Congress+DMK)

39.5

42.6

3.1

NDA (AINRC+BJP+ADMK)

30.5

44.4

13.9

MNM

0.0

2.3

2.3

Others

30.0

10.7

-19.3

Total

100.0

100.0

0.0

Puducherry

Projected Range Of Seats

Alliance Seats : Puducherry

From

Seats

To

SDA (Congress+DMK)

12

to

16

NDA (AINRC+BJP+ADMK)

14

to

18

MNM

0

to

1

Others

0

to

1

Total

30

 

The past two years have certainly been action-packed as far as elections and shifts of power are concerned, but 2021 is going to be even more momentous. Key regions like Tamil Nadu in South and Assam in North-East will make the political battle all the more engrossing.

As for the methodology and survey details, the CVoter survey reached out to a total of approximately 5000+ people in  Assam, 6000+ people in Kerala, 1000+ people in Puducherry, 15000+ people in Tamil Nadu, 18000+ people in West Bengal, making it a total of 45000+ people. It was conducted through CATI (Telephonic survey).


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Feb 25 2021 By Admin
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Agencies

DDB Mudra Group makes brand history on Stayfree with back-to-back Grand Prixs at Spikes Asia 2021
Mar 05 2021 By Admin
 DDB Mudra Group won the Grand Prix for Creative Strategy for their work on Stayfree Project Free Period at Spikes Asia 2021. This is the first time that an Indian brand has back-to-back Grand Prix wins. Last time around at Spikes, the work won a Grand Prix for creative effectiveness. Project Free Period turns the period from a pause to an opportunity for sex workers to sustain a life outside of the trade.   Talking about this culture-shaping work, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “With Stayfree, we’ve been on a journey of creating conversations around periods, through strong acts and empowering stories. And winning back-to-back Grand Prixs is great recognition for the same.”   At Spikes Asia 2021, the Group also bagged a gold and two bronzes for its work on Stayfree and Spotify.  
Glad U Came Partners With Open Secret On Women’s Day Campaign Called #SecretAdmirer
Mar 02 2021 By Admin
  To mark International Women’s Day, Glad U Came alongside Open Secret, a Mumbai-based gourmet snack startup celebrates the occasion by launching its #SecretAdmirer campaign. Glad U Came X Open Secret campaign, #SecretAdmirer revolves around women appreciating women who inspired them by their positive spirit.   An influencer and celebrity-led social media campaign contributes towards yielding the best results for brands in order to reach your target audience. #SecretAdmirer campaign appealed to a number of celebrities and influencers wherein they wrote the #SecretAdmirer on their palm with the name of the woman they're talking about on a plain piece of paper/ placards and posted a picture holding it.   The award-winning PR and Influencer Marketing agency alongside Open Secret aims to create an online space for women showcasing gratitude towards other women. The campaign also focuses on women supporting women by showing them true love, respect, and feeling secure.   Commenting on the association, the founder of Open Secret said, “I grew up in a small town in Rajasthan where I saw the gap between the opportunities available for girls and boys. Thankfully my mother thought otherwise while raising my brother and me. While I studied at Harvard business school, I knew I wanted to come back and make a difference. The only way forward for women is to stand by each other. While I cofounded open secret my mission was to empower women (especially mothers) not only with our products but every decision we make. We hired women contractors for our manufacturing, 50% of our staff is women! I believe that we all have the  privilege to make a difference and it’s our responsibility to make this world a fairer place!”   Website: https://opensecret.in/   Maddie Amrutkar, Founder of Glad U Came said, “We need to reverse the stereotype that women don’t support other women. With this partnership, we vision of building a global community of strong women who share how women significantly inspire them everyday and help one another succeed.”   Website: https://www.gladucame.in/
Infectious Advertising elevates Chirag Raheja to Head of Copy
Mar 02 2021 By Admin
   Infectious, today announced the promotion of Chirag Raheja to Head of Copy with immediate effect.    In his new role, Chirag - previously a CD at infectious - will be responsible for raising the craft across brands in the agency’s roster. He will also mentor young writers at Infectious.   Speaking on this development, Chirag Raheja, said, “I am both humbled and honoured that I was deemed worthy of this role. I’m excited for the new challenges this responsibility brings, and I shall spare no effort to live up to the high expectations.”   Speaking on the development, the founders of Infectious, Ramanuj Shastry and Nisha Singhania had this to say, “Chirag was one of the first hires of Infectious. Over the last eight years, he has proven his worth time and again. It’s always a good signal to others when merit is rewarded, and he has more than earned this promotion.”    Chirag started his career at Saatchi & Saatchi and joined Infectious around eight years ago. During this time, he has worked on several important campaigns like Tasty Treat's Chak Chak Chabao!', UltraTech’s #BaatGharKi, and DNA’s relaunch campaign, to name a few. His work has won over over a dozen awards and he has served as a Juror at The One Show’s Creative Bootcamp in 2018.    
No more waiting for 3 years! McDonald’s Is Making This Year Special For those born on February 29th
Mar 01 2021 By Admin
   Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings - people who were born on February 29, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for the leaplings, McDonald’s is curating an exclusive menu which will be only available to those born on February 29th. This special menu includes mouth-watering veg / non-veg burgers, desserts, and shakes.   The brand has also launched a film created by DDB Mudra Group, which highlights different things that people born on February 29th get to hear often, be it a humorous dig at their “actual” age or jokes around their birthday holiday. The film ends with the leaplings having the last laugh after they find out that McDonald’s has curated a Surprise Leap Meal that only and only, they can avail of from 27th Feb – 7th Mar.     Talking about the offering, Arvind RP, director - marketing and communications, McDonald’s India (West and South) said, “McDonald’s has always aimed to create special moments for one and all. Unlike all others, the leaplings have to wait for 3 long years to celebrate their actual birthday. With this campaign we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”   Speaking on the campaign, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Everyone loves their birthday. It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in 4 years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”   The Limited Time Menu will be available across select McDonald’s outlets in West & South from February 27th to March 7th, 2021.   Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India has also elevated its world-class safety and hygiene practices at all restaurants across dine-in, delivery and takeout as a part of its Golden Guarantee proposition of Extra Safe and Great Taste. All the outlets are adhering to all social distancing measures and making sure food is prepared and served in a completely safe and contactless manner. So, what are you waiting for? If you are a leap year baby, go try this menu curated especially for you until it lasts!   McDonald’s India (West & South) is curating a special menu exclusively for ‘leaplings’ – people who are born on February 29 Link: https://youtu.be/e4n8GLh6IDg