Viacom18 expands its international footprint with the launch of COLORS Gujarati in UKb

Jun 03 2021

 

Viacom18 Media has launched its regional entertainment channel, COLORS Gujarati, in UK. IndiaCast Media Distribution, jointly owned by TV18 & Viacom18, has partnered with Sky & Virgin Media for the channel launch. The channel is available to Sky subscribers starting 1st June on Channel No. 794 and will be available to Virgin Media’s ‘Asian Mela Pack’ subscribers from 8th June on Channel No. 825. Currently, the network offers its flagship general entertainment channel COLORS along with the premium entertainment channel COLORS Rishtey and the movie channel COLORS Cineplex in UK. With this new addition, COLORS Gujarati will become the only Gujarati language channel to be available to UK viewers. The channel will bring the best of Gujarati content all through the week along with movie premieres every Sunday at 7 PM.

 

Faisal Mahomed, Director, BT Media and Broadcast, said “As a leading provider of media services in the UK, BT Media and Broadcast is at the forefront of broadcast innovation. With a successful partner track record, we’re pleased to continue to help Viacom18 capture larger UK audiences through our cutting-edge technology, and as always, we look forward to supporting Viacom18 with their growth plans - both in the UK and internationally.”

 

Govind Shahi, Executive VP - International Business, IndiaCast, said We have a large Gujarati speaking population in UK and they have made their presence felt in the social and cultural fabric of the country. But currently, there is no single Gujarati channel in UK even though there are various TV channels for Punjabi, Urdu, Bangla and other regional language audiences. The launch of COLORS Gujarati will fulfil this need-gap in the UK. The channel will constitute of best-in-class Gujarati content from our hugely popular India library - including fiction, non-fiction series and movies”. With this launch on both Sky and Virgin, Colors Gujarati will reach out to a vast majority of subscribers who can sample and enjoy quality content in sync with their strong socio-cultural identity.”

 

COLORS Gujarati has been launched with its ‘Dil Thi Gujarati’ motto which mirrors the essence of the fun-loving Gujaratis in UK. COLORS Gujarati creates content that cuts across age groups with genres ranging from drama, comedy, mythological shows, movies, awards, events and lifestyle. The channel will largely showcase the same shows as India. Some of the popular shows include Bhakta Gora Kumbhar, Rashi Rikshawali, Prem Ni Bhavai, Kahu Chu Sambhlo Chu and the soon to be launched ManMilap.com 


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DDB Group Germany is World’s Top-Ranked Agency In ADC 100th Annual Awards Global Creative Rankings
Jun 18 2021 By Admin
     After winning a number of highest honors in the historic ADC 100th Annual Awards, DDB Group Germany Berlin is the top-ranked agency in the world, according to the ADC 100th Annual Awards Global Creative Rankings released today by The One Club for Creativity.   DDB Group Germany was awarded the highly-coveted ADC Black Cube for Best of Show for “The Uncensored Library”, working with MediaMonks Hilversum and Blockworks London on behalf of Reporters Without Borders.  The work also received five Gold Cubes, one Bronze, a Best of Discipline win in Experiential Design and the ADC Designism Cube for the entry that best encourages positive societal and political change.    The ADC 100th Annual Awards Global Creative Rankings are determined by the cumulative point totals of eligible Cubes and Merits won. The rankings can be sorted and viewed by Agency, Client/Brand, Internal/In-House Agency, Production Company, Music & Sound Company, Network, Creative, Highest-Ranked Work, Country and Region using dropdown menus.      The complete rankings can be viewed here, highlights include:   ADC 100th Annual Awards Global Creative Ranking, Agency 1.  DDB Group Germany Berlin 2.  The New York Times Magazine New York 3.  BBDO Group Germany Düsseldorf 4.  The Bloc New York 5.  McCann New York 6.  Jones Knowles Ritchie New York 7.  BBDO New York 8.  Bruketa&Zinic&Grey Zagreb (tie) 8.  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 8.  Goodby Silverstein & Partners San Francisco (tie)   (Note: The New York Times Magazine is entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)   ADC 100th Annual Awards Global Creative Ranking, Highest Ranked Work 1.  “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks Hilversum and Blockworks London for Reporters Without Borders 2.  “Alone with Me” by Spotify In-House New York for Spotify 3.  “Moldy Whopper” by INGO Stockholm, DAVID Miami and Publicis Bucharest  for Burger King 4.  “True Name” by McCann New York with Hungry Man Productions Los Angeles and JSM Music New York for Mastercard Nine winners tied for fifth place   ADC 100th Annual Awards Global Creative Ranking, Network 1.  DDB Worldwide 2.  BBDO Worldwide 3.  FCB  4.  Ogilvy Group 5.  Dentsu   ADC 100th Annual Awards Global Creative Ranking, Client/Brand 1.  The New York Times 2.  Reporters Without Borders 3.  Burger King 4.  Spotify 5.  The New Yorker   ADC 100th Annual Awards Global Creative Ranking, Internal/In-House Agency 1.  Spotify In-House New York 2.  Squarespace New York 3.  Verizon Creative Marketing New York 4.  Tencent Shenzhen 5.  Google Brand Studio San Francisco   ADC 100th Annual Awards Global Creative Ranking, Production Company 1.  MediaMonks Hilversum 2.  Blockworks London 3.  Hungry Man Productions Los Angeles 4.  BWGTBLD Berlin 5.  LDE Belzner Holmes Stuttgart   ADC 100th Annual Awards Global Creative Ranking, Music & Sound Company 1.  JSM Music New York 2.  Machine London 3.  Loft Studios Berlin 4.  Barking Owl Los Angeles 5.  One Thousand Birds New York   The ADC 100th Annual Awards Global Creative Ranking by title are as follows (companies listed reflect where the creatives were when the work was created) :   ADC 100th Annual Awards Global Creative Ranking, CCO 1.  Dennis May, DDB Group Germany Berlin 2.  Eduardo Marques, Publicis Amsterdam (tie) 2.  Jorg Riommi, Publicis Bucharest (tie) 4.  Till Diestel, BBDO Group Germany Düsseldorf 5.  Kristoffer Heilemann, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, ECD 1.  Kristine Holzhausen, DDB Group Germany Berlin 2.  Pablo Dachefsky, Publicis Madrid (tie) 2.  Bjorn Stahl, INGO Stockholm (tie) 4.  John Bleeden, FCB Chicago 5.  Michael Plueckhahn, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, Art Director 1.  Sirena Grace Martinelli, DDB Group Germany Berlin 2.  Ben Grandgenett, The New York Times Magazine New York 3.  Camilo Jiménez, DAVID Madrid (tie) 3.  Ivan Montebello, Publicis Milan (tie) 3.  Max Hultberg, INGO Stockholm (tie) 3.  Sergio Takahata, DAVID Miami (tie)   ADC 100th Annual Awards Global Creative Ranking, Writer 1.  Christian Korntheuer, BBDO Group Germany Düsseldorf 2.  Matthaeus Kania, BBDO Group Germany Düsseldorf (tie) 2.  Rytis Juodeika,  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 4.  Marco Alves, BBDO Group Germany Düsseldorf 5.  Kevin Batory, CENTER Brooklyn   ADC 100th Annual Awards Global Creative Ranking, Designer 1.  Jackie Rodriguez, Jones Knowles Ritchie New York 2.  Caleb Bennett, New York 3.  Oleksandr Rogovets, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 3.  Milda Šiulyte, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 5.  Jack Fleming, FCB Chicago   ADC 100th Annual Awards Global Creative Ranking, Director 1.  Jared Knecht, Prettybird Los Angeles 2.  Niklas Lemburg, CraftWork Düsseldorf 3.  Diego Llorente Aguilera, Veni.tv Madrid (tie) 3.  Oscar Hudson, Pulse Films (tie) 5.  Alberto Mielgo, Pinkman.tv Paris (tie) 5.  Guto Terni, Roof Studio Santa Monica (tie)   ADC 100th Annual Awards Global Creative Ranking, Freelancer 1.  Kadir Nelson Los Angeles 2.  Yuzhao Huang London (tie) 2.  Ben Johnston Toronto (tie) 2.  Amy Sherald Baltimore (tie) 5.  Benoit Berger, Paris   ADC 100th Annual Awards Global Creative Ranking, Country 1.  United States 2.  Germany 3.  United Kingdom 4.  China 5.  Canada   ADC 100th Annual Awards Global Creative Ranking, Region 1.  North America 2.  Europe 3.  Asia Pacific 4.  Latin America 5.  Middle East & Africa   ADC 100th Annual Awards Global Creative Rankings methodology   Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 15 points, Silver 7, Bronze 3, Merit 1, Fusion 30, Designism and Best of Discipline 45 each and Best of Show 90.  Additional detail is here.   If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards.   Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.     All ADC 100th Annual Awards Cube and Merit winners were announced last week during the global Creative Week 2021, and can be viewed in the winners showcase here.     The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation. 
Ogilvy HK, Ogilvy Pakistan Tie for #1 APAC Agency In The One Show 2021 Global Creative Rankings
Jun 16 2021 By Admin
  Ogilvy Hong Kong and Ogilvy Pakistan Islamabad tied for the number one agency in APAC, according to The One Show 2021 Global Creative Rankings.   Ogilvy Hong Kong won two One Show 2021 Gold Pencils and one Silver for “Pizza Hut x IKEA SAVA” on behalf of Pizza Hut, and a Bronze and Merit for Vogue “Uni-Form”.    Ogilvy Pakistan Islamabad was awarded one of just three prestigious One Show 2021 Sustainable Development Pencils and three Bronze for “Naming the Invisible by Digital Birth Registration” on behalf of Telenor Pakistan.   The One Show 2021 Creative Rankings for the region are as follows.   The One Show 2021 Asia Pacific Creative ranking, by Agency 1.  Ogilvy Hong Kong (tie) 1.  Ogilvy Pakistan Islamabad (tie) 3.  Herd MSL Australia (tie) 3.  Saatchi & Saatchi Australia Southbank (tie) 5.  Hakuhodo Indonesia Jakarta 6.  BBH Singapore 7.  Clemenger BBDO Sydney 8.  Cheil Hong Kong 9.  MSL New Zealand Auckland (tie) 9.  Ogilvy Mumbai (tie) 9.  Saatchi & Saatchi New Zealand Auckland (tie)   The One Show 2021 Agency Creative Rankings by Country are as follows:   Australia: 1.  Herd MSL Australia (tie) 1.  Saatchi & Saatchi Australia Southbank (tie) 3.  Clemenger BBDO Sydney 4.  CHE Proximity Sydney  5.  CHE Proximity Australia (tie) 5.  Eleven PR Sydney (tie)  5.  TBWA\Sydney (tie)   China: 1.  Ogilvy Hong Kong 2.  Cheil Hong Kong 3.  TBWA\Media Arts Lab Shanghai 4.  Amber China Shanghai 5.  Heaven & Hell  Shanghai (tie) 5.  Ogilvy Beijing (tie) 5.  Ogilvy Shanghai (tie) 5.  Shenzhen Lingyun Creative Packaging Design Shenzhen (tie)   India 1.  Ogilvy Mumbai 2.  Dentsu Impact India (tie) 2.  Wunderman Thompson India (tie) 4.  Famous Innovations (tie) 4.  Grey India Mumbai (tie)   Indonesia 1.  Hakuhodo Indonesia Jakarta   Japan 1.  Dentsu Tokyo 2.  Geometry Ogilvy Japan Tokyo 3.  TBWA\Hakuhodo Tokyo 4.  Iyamadesign Tokyo (tie) 4.  Ouwn Tokyo (tie)   Malaysia 1.  Grey Malaysia Kuala Lumpur   New Zealand 1.  DDB Aotearoa New Zealand Auckland (tie) 1.  Saatchi & Saatchi New Zealand Auckland (tie) 3.  Special Group New Zealand 5.  Colenso BBDO New Zealand (tie) 5.  Motion Sickness Auckland (tie)   Pakistan 1.  Ogilvy Pakistan Islamabad    Philippines 1.  BBDO Guerrero Makati City (tie) 1.  TBWA\Santiago Mangada Puno Makati City (tie) 3.  GIGIL Manila   Singapore 1.  BBH Singapore 2.  Zeno Group Singapore 3.  Ogilvy Singapore 4.  Forsman & Bodenfors Singapore (tie) 4.  TBWA\Singapore (tie)   South Korea 1.  Cheil Worldwide Seoul 2.  Bounce Creative Seoul (tie) 2.  Innocean Worldwide Seoul (tie)   Taiwan 1.  Ogilvy Taiwan   Thailand 1.  Verve Thailand (tie) 1.  Wunderman Thompson Thailand (tie) 3.  TBWA\Thailand Bangkok (tie) 3.  Wolf Bangkok (tie) 5.  Refuse Communications Bangkok   Vietnam 1.  Bliss Saigon 2.  Dentsu RedderVietnam Ho Chi Minh City   The One Show 2021 APAC Creative Rankings by Title are as follows (companies listed reflect where the creatives were when the work was created):   The One Show 2021 CCO Ranking, APAC 1.  Mike Spirkovski, Saatchi & Saatchi Australia Southbank 2.  Reed Collins, Ogilvy Asia Hong Kong 3.  Woon Hoh, Hakuhodo Indonesia Jakarta  4.  Sascha Kuntze, BBH Singapore 5.  Stece Cochran, Saatchi & Saatchi New Zealand   The One Show 2021 ECD Ranking, APAC 1.  Simon Bagnasco, Saatchi & Saatchi Australia Southbank 2.  John Koay, Ogilvy Hong Kong (tie) 2.  Matthew Nisbet, Ogilvy Hong Kong (tie) 4.  Chow Kok Keong, Hakuhodo Indonesia Jakarta 5.  Brendan Willenberg, Clemenger BBDO Sydney   The One Show 2021 Art Director Ranking, APAC 1.  Imran Ayub, Ogilvy Pakistan Islamabad 2.  Chow Kok Keong, Hakuhodo Indonesia Jakarta (tie) 2.  Fajar Noor Fathjri, Hakuhodo Indonesia Jakarta (tie) 2.  Nicholas Kosasih, Hakuhodo Indonesia Jakarta (tie) 2.  Nikholas Alviyanto, Hakuhodo Indonesia Jakarta (tie) 2.  Woon Hoh, Hakuhodo Indonesia Jakarta (tie)   The One Show 2021 Writer Ranking, APAC 1.  Chow Kok Keong, Hakuhodo Indonesia Jakarta (tie) 1.  Tan Jit Seng (tie) 3.  James Beswick, Clemenger BBDO Sydney 4.  Paul Chan, Cheil Hong Kong (tie) 4.  Lili Jiang, Cheil Hong Kong (tie) 4.  Tatiana Le, Cheil Hong Kong (tie)   The One Show 2021 Designer Ranking, APAC 1.  Alice De Saulles, Saatchi & Saatchi Australia Southbank 2.  Nikholas Alviyanto, Hakuhodo Indonesia Jakarta (tie) 2.  Woon Hoh, Hakuhodo Indonesia Jakarta (tie) 2.  Ching Kai Sieng, Hakuhodo Indonesia Jakarta (tie) 2.  Chow Kok Keong, Hakuhodo Indonesia Jakarta (tie) 2.  Nicholas Kosasih, Hakuhodo Indonesia Jakarta (tie)   The One Show 2021 Director Ranking, APAC 1.  Anna Malin Mantzaris, Passion Pictures London 2.  Afshan Shaikh, Good Morning Films Mumbai 3.  Tim Kindler, Dualism Sydney (tie) 3.  Uncle Friendly (tie) 5.  Masaharu Miyasaka, Birdman Tokyo   The One Show 2021 Global Creative Rankings are determined by the cumulative point totals of Pencils and Merits won. The rankings can be sorted by Agency, Independent Agency, Internal/In-House Agency, Network, Holding Company, Client/Brand, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country and Region using dropdown menus.   The complete rankings, linking to the showcase of all One Show 2021 winning work, can be viewed here.   Globally, The One Show Creative Rankings are as follows:   The One Show 2021 Agency Global Creative Ranking 1.  AMV BBDO London 2.  FCB New York 3.  McCann New York 4.  Area 23 New York 5.  DDB Chicago 6.  Droga5 New York 7.  Translation Brooklyn 8.  DDB Group Germany Berlin 9.  Wieden+Kennedy Portland 10.  Publicis Italy Milan   The One Show 2021 Highest Ranked Work 1.  “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA by FCB New York 2.  “wombstories” for Libresse by AMV BBDO London 3.  “True Name” for Mastercard  by McCann New York 4.  “wombpainstories” for Libresse by AMV BBDO London 5.  “Sick Beats” for Woojer by Area 23 New York   The One Show 2021 Network Global Creative Ranking 1.  BBDO Worldwide 2.  FCB 3.  Ogilvy Group 4.  Publicis 5.  McCann Worldgroup   The One Show 2021 Holding Company Global Creative Ranking 1.  Interpublic Group 2.  Omnicom Group 3.  WPP 4.  Publicis Group 5.  Havas   The One Show 2021 Client/Brand Global Creative Ranking 1.  Libresse 2.  Michelob ULTRA 3.  Mastercard 4.  Apple 5.  Woojer   The One Show 2021 Independent Agency Global Creative Ranking 1.  Translation Brooklyn 2.  Wieden+Kennedy Portland 3.  We Believers New York 4.  The Bloc New York 5.  VaynerMedia New York   The One Show 2021 Internal/In-House Agency Global Creative Ranking 1.  Spotify In-House New York 2.  Google Creative Lab New York 3.  Ecox Paris 4.  140 New York 5.  Google Brand Studio San Francisco   The One Show 2021 Production Company Global Ranking 1.  Chelsea Pictures Los Angeles 2.  Hungry Man Productions Los Angeles 3.  SMUGGLER 4.  Prettybird Los Angeles 5.  World War Seven San Francisco   The One Show 2021 Music & Sound Company Global Ranking 1.  750mph London 2.  JSM Music New York 3.  Wave Studios New York 4.  Yessian Detroit and New York 5.  SixtyFor Music    The One Show 2021 Country Creative Ranking  1.  United States 2.  United Kingdom 3.  Canada 4.  France 5.  Germany   The One Show 2021 Region Creative Ranking 1.  North America 2.  Europe 3.  Asia Pacific 4.  Latin America 5.  Middle East & Africa   The One Show 2021 CCO Ranking, Global 1.  Alex Grieve, AMV BBDO London 2.  Andrés Ordóñez, FCB Chicago 3.  Ari Weiss, DDB Worldwide 3.  Britt Nolan, DDB Chicago 5.  Sam Bergen, Translation Brooklyn   The One Show 2021 ECD Ranking, Global 1.  Nicholas Hulley, AMV BBDO (tie) 1.  Nadja Lossgott, AMV BBDO (tie) 3.  Samira Ansari, FCB New York 4.  John Bleeden, FCB Chicago 5.  Elliot Langerman, Area 23 New York   The One Show 2021 Global Creative Rankings methodology   Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 15 points, Silver 7, Bronze 3, Merit 1, Fusion, SDG and Green Pencil 30 each, Penta Pencil 50, Best of Discipline 45 and Best of Show 90.  Additional detail is here.   If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “Of the Year” awards.   Points are only awarded to agencies listed as Primary and Secondary on entries.    If several agencies are listed under Primary and Secondary, the points are divided among them.     All One Show 2021 Pencil and Merit winners were announced last week during the global Creative Week 2021, and can be viewed in the winners showcase here.  The One Show 2021 Best of Discipline winners were announced prior to Creative Week 2021, and are showcased here.   The ADC 100th Annual Awards Global Creative Rankings and The One Club Global Creative Rankings, combining results from The One Show 2021 and ADC 100th Annual Awards, will be announced shortly.   The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in it’s historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation. 
Manforce Condoms celebrates Father’s Day in continuation with #BetterEndings Campaign
Jun 14 2021 By Admin
  During the second wave of COVID- 19, couples were avoiding to step out because of the spread of virus which resulted in spending a lot of time together with each other. The emotions and hormones are at an all-time high and any slight hint can lead to the land of pleasure. In continuation to the situation since last year, Manforce condoms has launched the season 2 of the #BetterEndings campaign on Father’s Day.   The campaign video revolves around all the fun that people were having during the lockdown days but also warning them against the fatherhood situation that they will land up in if they do not use protection. Youtube link: https://www.youtube.com/watch?v=a77q6jHe9IU The film has a very quirky and fun approach where it showcases different situations of the husband helping his wife in household chores and varied situations. The fun part is that every dialogue ends by asking WHO’s YOUR DADDY?, with one common message at end of  a child crying. The campaign has a very strong message but in a light and fun way, for all those who don't like the ending and the parenthood that follows with unplanned pregnancy, to be safe and use protection.   Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said, “Safe intimate relations has always been our core message to our consumers. The situations between last year and this year remain similar and hence the thought of  the continuation of our #BetterEndings campaign. The concept and thought behind the campaign remains the same, it’s an initiative to reach out to the masses to keep them informed that we all should have our share of fun but be cautious and take necessary protection.”   Both the seasons of the #BetterEndings campaign have been conceptualized and executed by Grapes Digital. Shradha Agarwal, COO and Strategy Head, Grapes Digital says, “Keeping in mind the lockdown in the second wave of COVID- 19, we were still seeing a rise in quarantine babies. Based on our research and the current situation, we continued with our Season 2 of the campaign, keeping the core message intact. This is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection.”   The OTC and consumer healthcare segment brings a dynamic dimension to Mankind Pharma. With a cutting-edge R&D center, best-in-class manufacturing units, and marketing excellence, Mankind offers multi-faceted products across categories like oral contraceptives, condoms, pregnancy detection card, antacids, artificial sweeteners, etc. 
Ogilvy Mumbai and Good Morning Win Pencils at The One Show 2021
Jun 11 2021 By Admin
    Ogilvy Mumbai and Good Morning Mumbai were India’s Pencil winners this year in The One Show 2021, as announced today by The One Club for Creativity during the online global Creative Week 2021.     Ogilvy working with Good Morning was awarded a One Show 2021 Silver Pencil for “The Artist” on behalf of Savlon in Health, Wellness & Pharma, Branded Content.     The work also received a Bronze in Branded Entertainment, Short Form Video – Single, and a Merit in Branded Entertainment, Short Form Video – Single.   India’s other One Show 2021 Pencil was a Bronze, going to Good Morning with Dentsu Impact for My Choices Foundation “Chotu” in Moving Image Craft, Cinematography – Single.   Other One Show 2021 Merit winners from India are below:   Famous Innovations Mumbai “The Photograph that Wasn’t” for The Photographic Society of India in Print, Craft – Writing Grey India Mumbai “Man Enough: Shaving Stereotypes” for Procter & Gamble India/Gillette in Moving Image Craft, Casting  Ogilvy Mumbai with Wavemaker and Country Boyz Films, all in Mumbai, and Delta X Bangalore, “#NotJustACadburyAd” for Mondelez in Direct Marketing, Craft – Data-Driven Personalization  Subhajit Mukherjee with Little Lamb Films and Wunderman Thompson India, all in Mumbai, “Stay Safe behind the #DoorsOfIndia” for Tata Pravesh in Music & Sound Craft, Sound Editing Wunderman Thompson India Mumbai “Jeep Iconography” for Celica Jeep in Film, Under 50K Budget Wunderman Thompson India Mumbai “Save Our Sentinels” for Jimmy Nelson Foundation in Design, Craft – Photography  Wunderman Thompson India Mumbai “Save Our Sentinels” for Jimmy Nelson Foundation in Design, Moving Image – Series A complete showcase of all global Pencil and Merit winners is available here, a pdf with all winners can be downloaded here. Globally, AMV BBDO London was a big winner at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year.  The agency won all of its 12 Gold Pencils this year on behalf of client Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, Interactive & Online, and Public Relations.     Other top Gold Pencil winners for the year include Area 23 New York with Claire’s Place Foundation Redondo Beach with 13 Golds for “Sick Beats” on behalf of Woojer.  Also with 13 One Show Golds is FCB New York, all for “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA.     This year’s top One Show honors, based upon cumulative scores for Pencils and Merits won across all disciplines, are: Agency of the Year — AMV BBDO London  Independent Agency of the Year — Translation Brooklyn In-House Agency of the Year — Spotify In-House Network of the Year — BBDO Worldwide Creative Holding Company of the Year — Interpublic Group Production Company of the Year — Chelsea Pictures Music & Sound Company of the Year — 750mph Client of the Year — Libresse The One Show 2021 special awards   This year marked the inaugural One Show Fusion Pencil, the advertising and design industry’s first global awards to recognize great work that best incorporates diversity, equity and inclusion (DEI) principles and underrepresented groups in both the creative content of the work and the team that made it.   The first winners of this important award were FCB Inferno with Partizan, both in London, “This Girl Can” for Sport England, and The Bloc New York “The Call” for Empowher NY.    There were two winners of The One Show 2021 Green Pencil, recognizing the most environmentally conscious creative work for the year: Havas Turkey İstanbul “Water Index” for Reckitt/Finish, and Ogilvy Poland Warsaw “Green Instructions” for LEGO.   The One Show 2021 Sustainable Development Goals Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands who utilize their talents and resources to create work which betters the world and contributes to securing a sustainable future for all, went to: DDB Group Germany Berlin with DaHouse Audio Berlin, Blockworks London and MediaMonks Hilversum “The Uncensored Library” for Reporters Without Borders MullenLowe New York with MediaHub “The UNSeen Story”  for UN Women Ogilvy Pakistan Islamabad “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan The One Show Cultural Driver Gold Pencil, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design, went to Edelman New York “A New Jingle for a New Era” for Good Humor, and Translation Brooklyn with Prettybird Los Angeles “You Love Me” for Beats by Dre   The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented to Saatchi & Saatchi New York and Procter & Gamble-Tide.   A total of 17,719 pieces were entered in The One Show 2021 from 65 countries.  Agencies, studios, brands, production companies and designers in 54 countries were awarded 173 Gold Pencils, 161 Silver, 224 Bronze and 1,102 Merits.   All One Show 2021 Pencil and Merit winners were announced today during the global Creative Week 2021, and can be viewed in the winners showcase here.  The One Show 2021 Best of Discipline winners were announced last week, and are showcased here.   The One Show 2021 Creative Rankings and The One Club Global Creative Rankings, combining results from The One Show 2021 and ADC 100th Annual Awards, will be announced next week.   Creative Week 2021 sponsors include Shutterstock, Verizon and WorkingNotWorking. 

Brands

DDB Group Germany is World’s Top-Ranked Agency In ADC 100th Annual Awards Global Creative Rankings
Jun 18 2021 By Admin
     After winning a number of highest honors in the historic ADC 100th Annual Awards, DDB Group Germany Berlin is the top-ranked agency in the world, according to the ADC 100th Annual Awards Global Creative Rankings released today by The One Club for Creativity.   DDB Group Germany was awarded the highly-coveted ADC Black Cube for Best of Show for “The Uncensored Library”, working with MediaMonks Hilversum and Blockworks London on behalf of Reporters Without Borders.  The work also received five Gold Cubes, one Bronze, a Best of Discipline win in Experiential Design and the ADC Designism Cube for the entry that best encourages positive societal and political change.    The ADC 100th Annual Awards Global Creative Rankings are determined by the cumulative point totals of eligible Cubes and Merits won. The rankings can be sorted and viewed by Agency, Client/Brand, Internal/In-House Agency, Production Company, Music & Sound Company, Network, Creative, Highest-Ranked Work, Country and Region using dropdown menus.      The complete rankings can be viewed here, highlights include:   ADC 100th Annual Awards Global Creative Ranking, Agency 1.  DDB Group Germany Berlin 2.  The New York Times Magazine New York 3.  BBDO Group Germany Düsseldorf 4.  The Bloc New York 5.  McCann New York 6.  Jones Knowles Ritchie New York 7.  BBDO New York 8.  Bruketa&Zinic&Grey Zagreb (tie) 8.  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 8.  Goodby Silverstein & Partners San Francisco (tie)   (Note: The New York Times Magazine is entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)   ADC 100th Annual Awards Global Creative Ranking, Highest Ranked Work 1.  “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks Hilversum and Blockworks London for Reporters Without Borders 2.  “Alone with Me” by Spotify In-House New York for Spotify 3.  “Moldy Whopper” by INGO Stockholm, DAVID Miami and Publicis Bucharest  for Burger King 4.  “True Name” by McCann New York with Hungry Man Productions Los Angeles and JSM Music New York for Mastercard Nine winners tied for fifth place   ADC 100th Annual Awards Global Creative Ranking, Network 1.  DDB Worldwide 2.  BBDO Worldwide 3.  FCB  4.  Ogilvy Group 5.  Dentsu   ADC 100th Annual Awards Global Creative Ranking, Client/Brand 1.  The New York Times 2.  Reporters Without Borders 3.  Burger King 4.  Spotify 5.  The New Yorker   ADC 100th Annual Awards Global Creative Ranking, Internal/In-House Agency 1.  Spotify In-House New York 2.  Squarespace New York 3.  Verizon Creative Marketing New York 4.  Tencent Shenzhen 5.  Google Brand Studio San Francisco   ADC 100th Annual Awards Global Creative Ranking, Production Company 1.  MediaMonks Hilversum 2.  Blockworks London 3.  Hungry Man Productions Los Angeles 4.  BWGTBLD Berlin 5.  LDE Belzner Holmes Stuttgart   ADC 100th Annual Awards Global Creative Ranking, Music & Sound Company 1.  JSM Music New York 2.  Machine London 3.  Loft Studios Berlin 4.  Barking Owl Los Angeles 5.  One Thousand Birds New York   The ADC 100th Annual Awards Global Creative Ranking by title are as follows (companies listed reflect where the creatives were when the work was created) :   ADC 100th Annual Awards Global Creative Ranking, CCO 1.  Dennis May, DDB Group Germany Berlin 2.  Eduardo Marques, Publicis Amsterdam (tie) 2.  Jorg Riommi, Publicis Bucharest (tie) 4.  Till Diestel, BBDO Group Germany Düsseldorf 5.  Kristoffer Heilemann, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, ECD 1.  Kristine Holzhausen, DDB Group Germany Berlin 2.  Pablo Dachefsky, Publicis Madrid (tie) 2.  Bjorn Stahl, INGO Stockholm (tie) 4.  John Bleeden, FCB Chicago 5.  Michael Plueckhahn, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, Art Director 1.  Sirena Grace Martinelli, DDB Group Germany Berlin 2.  Ben Grandgenett, The New York Times Magazine New York 3.  Camilo Jiménez, DAVID Madrid (tie) 3.  Ivan Montebello, Publicis Milan (tie) 3.  Max Hultberg, INGO Stockholm (tie) 3.  Sergio Takahata, DAVID Miami (tie)   ADC 100th Annual Awards Global Creative Ranking, Writer 1.  Christian Korntheuer, BBDO Group Germany Düsseldorf 2.  Matthaeus Kania, BBDO Group Germany Düsseldorf (tie) 2.  Rytis Juodeika,  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 4.  Marco Alves, BBDO Group Germany Düsseldorf 5.  Kevin Batory, CENTER Brooklyn   ADC 100th Annual Awards Global Creative Ranking, Designer 1.  Jackie Rodriguez, Jones Knowles Ritchie New York 2.  Caleb Bennett, New York 3.  Oleksandr Rogovets, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 3.  Milda Šiulyte, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 5.  Jack Fleming, FCB Chicago   ADC 100th Annual Awards Global Creative Ranking, Director 1.  Jared Knecht, Prettybird Los Angeles 2.  Niklas Lemburg, CraftWork Düsseldorf 3.  Diego Llorente Aguilera, Veni.tv Madrid (tie) 3.  Oscar Hudson, Pulse Films (tie) 5.  Alberto Mielgo, Pinkman.tv Paris (tie) 5.  Guto Terni, Roof Studio Santa Monica (tie)   ADC 100th Annual Awards Global Creative Ranking, Freelancer 1.  Kadir Nelson Los Angeles 2.  Yuzhao Huang London (tie) 2.  Ben Johnston Toronto (tie) 2.  Amy Sherald Baltimore (tie) 5.  Benoit Berger, Paris   ADC 100th Annual Awards Global Creative Ranking, Country 1.  United States 2.  Germany 3.  United Kingdom 4.  China 5.  Canada   ADC 100th Annual Awards Global Creative Ranking, Region 1.  North America 2.  Europe 3.  Asia Pacific 4.  Latin America 5.  Middle East & Africa   ADC 100th Annual Awards Global Creative Rankings methodology   Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 15 points, Silver 7, Bronze 3, Merit 1, Fusion 30, Designism and Best of Discipline 45 each and Best of Show 90.  Additional detail is here.   If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards.   Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.     All ADC 100th Annual Awards Cube and Merit winners were announced last week during the global Creative Week 2021, and can be viewed in the winners showcase here.     The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation. 
This Father’s Day, Health OK strikes a chord with an emotional campaign, #ExpressTheToughlove
Jun 18 2021 By Admin
    Fathers are the superheroes who are always there for us no matter what the situation is. Mankind Pharma’s Multivitamin and minerals brand Health OK has launched an emotional campaign titled #expressthetoughlove, focusing on the father-son relationship. The video highlights the modern-day relationship between a father and a son.   The campaign touches the chord that when we become younger how our relationship changes in which so many things are left unexpressed. The three-minute long video drives a strong message that there are times when differences emerge in relationships, but one can’t ignore the fact that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.   Health OK, with the campaign wants to give a message to people that this father’s day take that first step and express your love for father. The video manifest that a child should always be there for his father, just like he has always been there for us in every phase.   Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma said, “Fathers and sons share a unique bond, this father’s day we thought to come up with an idea that allows people to stop, think and help in connect and rebuild the lost bond between their relationship. There is no denying in saying that showcasing small tokens/gestures of gratitude and love helps in building everlasting bonds, and many times serves in communicating the unspoken words”.   YouTube - https://www.youtube.com/watch?v=SFvaNmq7kmw&t=26s   Facebook - https://www.facebook.com/mankindhealthok/videos/516804429363282     Instagram - https://www.instagram.com/p/CP-uY2dHfUF/
AirAsia India operates with fully vaccinated crew on 9 flights across multiple metro sectors
Jun 18 2021 By Admin
  AirAsia India today operated 9 flights with fully vaccinated crew including cabin crew and pilots. The sectors flown by fully vaccinated crew included Bengaluru-Kolkata, Kolkata-Bengaluru, Bengaluru-Chennai, Chennai-Guwahati, Guwahati-Bengaluru, Bengaluru-Pune, Pune-Jaipur, Jaipur-Pune and Pune-Bengaluru. In keeping with AirAsia’s core values, ‘Safety Always’ and ‘People First,’ the airline has been conducting free inoculation drives for all its eligible Allstars and their dependants and became the first airline in India to announce that 99.5% of its guest-facing operational staff including Pilots, Cabin Crew, Security, Ground Staff, and Catering Operations had been inoculated with their first doses.    The operating crew members on these sectors are fully vaccinated, having received both doses in line with guidelines from health authorities and after going through all the mandatory tests and certified by the Chief Medical Officer, Dr Sangeeta Kujur.   Capt. Manish Uppal, Head of Operations, AirAsia India said, “This is commitment to stand tall against challenges, and continue flying high. The safety of our guests and our Allstars is primary and we are in the process of completing our vaccination drives covering the second dose for all eligible employees in operations and guest facing roles. We believe that complete vaccination will be the foundation to revive the industry for a better tomorrow.”      
Mamypoko pants launches new campaigns #PapasWhoKnow on Father's Day
Jun 18 2021 By Admin
      Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video titled #PapasWhoKnow highlights the fact that in modern society dads are today equally trying to involve in raising the child. The short ad film reinforces the fact that fathers actively want to contribute to the child’s growth and development just as moms do, and help them by doing it together. As mothers are also busy either working or contributing to households. The campaign has been executed and conceptualized by Grapes Digital.   As a part of the campaign, Mamypoko showcases the bond between a father and the baby and underlines the fact that raising a child is a beautiful journey. From changing diapers to feeding the little ones, or sleeping with the baby to playing with them leads to an amazing journey and creates a positive impact on the newborn’s well-being also. The campaign salutes all the papas who have been constantly helping the moms and changing society for a good cause.   YouTube Link-https://www.youtube.com/watch?v=nTtJsd642Wc     

Digital

DDB Group Germany is World’s Top-Ranked Agency In ADC 100th Annual Awards Global Creative Rankings
Jun 18 2021 By Admin
     After winning a number of highest honors in the historic ADC 100th Annual Awards, DDB Group Germany Berlin is the top-ranked agency in the world, according to the ADC 100th Annual Awards Global Creative Rankings released today by The One Club for Creativity.   DDB Group Germany was awarded the highly-coveted ADC Black Cube for Best of Show for “The Uncensored Library”, working with MediaMonks Hilversum and Blockworks London on behalf of Reporters Without Borders.  The work also received five Gold Cubes, one Bronze, a Best of Discipline win in Experiential Design and the ADC Designism Cube for the entry that best encourages positive societal and political change.    The ADC 100th Annual Awards Global Creative Rankings are determined by the cumulative point totals of eligible Cubes and Merits won. The rankings can be sorted and viewed by Agency, Client/Brand, Internal/In-House Agency, Production Company, Music & Sound Company, Network, Creative, Highest-Ranked Work, Country and Region using dropdown menus.      The complete rankings can be viewed here, highlights include:   ADC 100th Annual Awards Global Creative Ranking, Agency 1.  DDB Group Germany Berlin 2.  The New York Times Magazine New York 3.  BBDO Group Germany Düsseldorf 4.  The Bloc New York 5.  McCann New York 6.  Jones Knowles Ritchie New York 7.  BBDO New York 8.  Bruketa&Zinic&Grey Zagreb (tie) 8.  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 8.  Goodby Silverstein & Partners San Francisco (tie)   (Note: The New York Times Magazine is entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)   ADC 100th Annual Awards Global Creative Ranking, Highest Ranked Work 1.  “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks Hilversum and Blockworks London for Reporters Without Borders 2.  “Alone with Me” by Spotify In-House New York for Spotify 3.  “Moldy Whopper” by INGO Stockholm, DAVID Miami and Publicis Bucharest  for Burger King 4.  “True Name” by McCann New York with Hungry Man Productions Los Angeles and JSM Music New York for Mastercard Nine winners tied for fifth place   ADC 100th Annual Awards Global Creative Ranking, Network 1.  DDB Worldwide 2.  BBDO Worldwide 3.  FCB  4.  Ogilvy Group 5.  Dentsu   ADC 100th Annual Awards Global Creative Ranking, Client/Brand 1.  The New York Times 2.  Reporters Without Borders 3.  Burger King 4.  Spotify 5.  The New Yorker   ADC 100th Annual Awards Global Creative Ranking, Internal/In-House Agency 1.  Spotify In-House New York 2.  Squarespace New York 3.  Verizon Creative Marketing New York 4.  Tencent Shenzhen 5.  Google Brand Studio San Francisco   ADC 100th Annual Awards Global Creative Ranking, Production Company 1.  MediaMonks Hilversum 2.  Blockworks London 3.  Hungry Man Productions Los Angeles 4.  BWGTBLD Berlin 5.  LDE Belzner Holmes Stuttgart   ADC 100th Annual Awards Global Creative Ranking, Music & Sound Company 1.  JSM Music New York 2.  Machine London 3.  Loft Studios Berlin 4.  Barking Owl Los Angeles 5.  One Thousand Birds New York   The ADC 100th Annual Awards Global Creative Ranking by title are as follows (companies listed reflect where the creatives were when the work was created) :   ADC 100th Annual Awards Global Creative Ranking, CCO 1.  Dennis May, DDB Group Germany Berlin 2.  Eduardo Marques, Publicis Amsterdam (tie) 2.  Jorg Riommi, Publicis Bucharest (tie) 4.  Till Diestel, BBDO Group Germany Düsseldorf 5.  Kristoffer Heilemann, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, ECD 1.  Kristine Holzhausen, DDB Group Germany Berlin 2.  Pablo Dachefsky, Publicis Madrid (tie) 2.  Bjorn Stahl, INGO Stockholm (tie) 4.  John Bleeden, FCB Chicago 5.  Michael Plueckhahn, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, Art Director 1.  Sirena Grace Martinelli, DDB Group Germany Berlin 2.  Ben Grandgenett, The New York Times Magazine New York 3.  Camilo Jiménez, DAVID Madrid (tie) 3.  Ivan Montebello, Publicis Milan (tie) 3.  Max Hultberg, INGO Stockholm (tie) 3.  Sergio Takahata, DAVID Miami (tie)   ADC 100th Annual Awards Global Creative Ranking, Writer 1.  Christian Korntheuer, BBDO Group Germany Düsseldorf 2.  Matthaeus Kania, BBDO Group Germany Düsseldorf (tie) 2.  Rytis Juodeika,  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 4.  Marco Alves, BBDO Group Germany Düsseldorf 5.  Kevin Batory, CENTER Brooklyn   ADC 100th Annual Awards Global Creative Ranking, Designer 1.  Jackie Rodriguez, Jones Knowles Ritchie New York 2.  Caleb Bennett, New York 3.  Oleksandr Rogovets, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 3.  Milda Šiulyte, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 5.  Jack Fleming, FCB Chicago   ADC 100th Annual Awards Global Creative Ranking, Director 1.  Jared Knecht, Prettybird Los Angeles 2.  Niklas Lemburg, CraftWork Düsseldorf 3.  Diego Llorente Aguilera, Veni.tv Madrid (tie) 3.  Oscar Hudson, Pulse Films (tie) 5.  Alberto Mielgo, Pinkman.tv Paris (tie) 5.  Guto Terni, Roof Studio Santa Monica (tie)   ADC 100th Annual Awards Global Creative Ranking, Freelancer 1.  Kadir Nelson Los Angeles 2.  Yuzhao Huang London (tie) 2.  Ben Johnston Toronto (tie) 2.  Amy Sherald Baltimore (tie) 5.  Benoit Berger, Paris   ADC 100th Annual Awards Global Creative Ranking, Country 1.  United States 2.  Germany 3.  United Kingdom 4.  China 5.  Canada   ADC 100th Annual Awards Global Creative Ranking, Region 1.  North America 2.  Europe 3.  Asia Pacific 4.  Latin America 5.  Middle East & Africa   ADC 100th Annual Awards Global Creative Rankings methodology   Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 15 points, Silver 7, Bronze 3, Merit 1, Fusion 30, Designism and Best of Discipline 45 each and Best of Show 90.  Additional detail is here.   If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards.   Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.     All ADC 100th Annual Awards Cube and Merit winners were announced last week during the global Creative Week 2021, and can be viewed in the winners showcase here.     The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation. 
This Father’s Day, Health OK strikes a chord with an emotional campaign, #ExpressTheToughlove
Jun 18 2021 By Admin
    Fathers are the superheroes who are always there for us no matter what the situation is. Mankind Pharma’s Multivitamin and minerals brand Health OK has launched an emotional campaign titled #expressthetoughlove, focusing on the father-son relationship. The video highlights the modern-day relationship between a father and a son.   The campaign touches the chord that when we become younger how our relationship changes in which so many things are left unexpressed. The three-minute long video drives a strong message that there are times when differences emerge in relationships, but one can’t ignore the fact that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.   Health OK, with the campaign wants to give a message to people that this father’s day take that first step and express your love for father. The video manifest that a child should always be there for his father, just like he has always been there for us in every phase.   Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma said, “Fathers and sons share a unique bond, this father’s day we thought to come up with an idea that allows people to stop, think and help in connect and rebuild the lost bond between their relationship. There is no denying in saying that showcasing small tokens/gestures of gratitude and love helps in building everlasting bonds, and many times serves in communicating the unspoken words”.   YouTube - https://www.youtube.com/watch?v=SFvaNmq7kmw&t=26s   Facebook - https://www.facebook.com/mankindhealthok/videos/516804429363282     Instagram - https://www.instagram.com/p/CP-uY2dHfUF/
AirAsia India operates with fully vaccinated crew on 9 flights across multiple metro sectors
Jun 18 2021 By Admin
  AirAsia India today operated 9 flights with fully vaccinated crew including cabin crew and pilots. The sectors flown by fully vaccinated crew included Bengaluru-Kolkata, Kolkata-Bengaluru, Bengaluru-Chennai, Chennai-Guwahati, Guwahati-Bengaluru, Bengaluru-Pune, Pune-Jaipur, Jaipur-Pune and Pune-Bengaluru. In keeping with AirAsia’s core values, ‘Safety Always’ and ‘People First,’ the airline has been conducting free inoculation drives for all its eligible Allstars and their dependants and became the first airline in India to announce that 99.5% of its guest-facing operational staff including Pilots, Cabin Crew, Security, Ground Staff, and Catering Operations had been inoculated with their first doses.    The operating crew members on these sectors are fully vaccinated, having received both doses in line with guidelines from health authorities and after going through all the mandatory tests and certified by the Chief Medical Officer, Dr Sangeeta Kujur.   Capt. Manish Uppal, Head of Operations, AirAsia India said, “This is commitment to stand tall against challenges, and continue flying high. The safety of our guests and our Allstars is primary and we are in the process of completing our vaccination drives covering the second dose for all eligible employees in operations and guest facing roles. We believe that complete vaccination will be the foundation to revive the industry for a better tomorrow.”      
Mamypoko pants launches new campaigns #PapasWhoKnow on Father's Day
Jun 18 2021 By Admin
      Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video titled #PapasWhoKnow highlights the fact that in modern society dads are today equally trying to involve in raising the child. The short ad film reinforces the fact that fathers actively want to contribute to the child’s growth and development just as moms do, and help them by doing it together. As mothers are also busy either working or contributing to households. The campaign has been executed and conceptualized by Grapes Digital.   As a part of the campaign, Mamypoko showcases the bond between a father and the baby and underlines the fact that raising a child is a beautiful journey. From changing diapers to feeding the little ones, or sleeping with the baby to playing with them leads to an amazing journey and creates a positive impact on the newborn’s well-being also. The campaign salutes all the papas who have been constantly helping the moms and changing society for a good cause.   YouTube Link-https://www.youtube.com/watch?v=nTtJsd642Wc     

News

DDB Group Germany is World’s Top-Ranked Agency In ADC 100th Annual Awards Global Creative Rankings
Jun 18 2021 By Admin
     After winning a number of highest honors in the historic ADC 100th Annual Awards, DDB Group Germany Berlin is the top-ranked agency in the world, according to the ADC 100th Annual Awards Global Creative Rankings released today by The One Club for Creativity.   DDB Group Germany was awarded the highly-coveted ADC Black Cube for Best of Show for “The Uncensored Library”, working with MediaMonks Hilversum and Blockworks London on behalf of Reporters Without Borders.  The work also received five Gold Cubes, one Bronze, a Best of Discipline win in Experiential Design and the ADC Designism Cube for the entry that best encourages positive societal and political change.    The ADC 100th Annual Awards Global Creative Rankings are determined by the cumulative point totals of eligible Cubes and Merits won. The rankings can be sorted and viewed by Agency, Client/Brand, Internal/In-House Agency, Production Company, Music & Sound Company, Network, Creative, Highest-Ranked Work, Country and Region using dropdown menus.      The complete rankings can be viewed here, highlights include:   ADC 100th Annual Awards Global Creative Ranking, Agency 1.  DDB Group Germany Berlin 2.  The New York Times Magazine New York 3.  BBDO Group Germany Düsseldorf 4.  The Bloc New York 5.  McCann New York 6.  Jones Knowles Ritchie New York 7.  BBDO New York 8.  Bruketa&Zinic&Grey Zagreb (tie) 8.  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 8.  Goodby Silverstein & Partners San Francisco (tie)   (Note: The New York Times Magazine is entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)   ADC 100th Annual Awards Global Creative Ranking, Highest Ranked Work 1.  “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks Hilversum and Blockworks London for Reporters Without Borders 2.  “Alone with Me” by Spotify In-House New York for Spotify 3.  “Moldy Whopper” by INGO Stockholm, DAVID Miami and Publicis Bucharest  for Burger King 4.  “True Name” by McCann New York with Hungry Man Productions Los Angeles and JSM Music New York for Mastercard Nine winners tied for fifth place   ADC 100th Annual Awards Global Creative Ranking, Network 1.  DDB Worldwide 2.  BBDO Worldwide 3.  FCB  4.  Ogilvy Group 5.  Dentsu   ADC 100th Annual Awards Global Creative Ranking, Client/Brand 1.  The New York Times 2.  Reporters Without Borders 3.  Burger King 4.  Spotify 5.  The New Yorker   ADC 100th Annual Awards Global Creative Ranking, Internal/In-House Agency 1.  Spotify In-House New York 2.  Squarespace New York 3.  Verizon Creative Marketing New York 4.  Tencent Shenzhen 5.  Google Brand Studio San Francisco   ADC 100th Annual Awards Global Creative Ranking, Production Company 1.  MediaMonks Hilversum 2.  Blockworks London 3.  Hungry Man Productions Los Angeles 4.  BWGTBLD Berlin 5.  LDE Belzner Holmes Stuttgart   ADC 100th Annual Awards Global Creative Ranking, Music & Sound Company 1.  JSM Music New York 2.  Machine London 3.  Loft Studios Berlin 4.  Barking Owl Los Angeles 5.  One Thousand Birds New York   The ADC 100th Annual Awards Global Creative Ranking by title are as follows (companies listed reflect where the creatives were when the work was created) :   ADC 100th Annual Awards Global Creative Ranking, CCO 1.  Dennis May, DDB Group Germany Berlin 2.  Eduardo Marques, Publicis Amsterdam (tie) 2.  Jorg Riommi, Publicis Bucharest (tie) 4.  Till Diestel, BBDO Group Germany Düsseldorf 5.  Kristoffer Heilemann, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, ECD 1.  Kristine Holzhausen, DDB Group Germany Berlin 2.  Pablo Dachefsky, Publicis Madrid (tie) 2.  Bjorn Stahl, INGO Stockholm (tie) 4.  John Bleeden, FCB Chicago 5.  Michael Plueckhahn, BBDO Group Germany Düsseldorf   ADC 100th Annual Awards Global Creative Ranking, Art Director 1.  Sirena Grace Martinelli, DDB Group Germany Berlin 2.  Ben Grandgenett, The New York Times Magazine New York 3.  Camilo Jiménez, DAVID Madrid (tie) 3.  Ivan Montebello, Publicis Milan (tie) 3.  Max Hultberg, INGO Stockholm (tie) 3.  Sergio Takahata, DAVID Miami (tie)   ADC 100th Annual Awards Global Creative Ranking, Writer 1.  Christian Korntheuer, BBDO Group Germany Düsseldorf 2.  Matthaeus Kania, BBDO Group Germany Düsseldorf (tie) 2.  Rytis Juodeika,  DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 4.  Marco Alves, BBDO Group Germany Düsseldorf 5.  Kevin Batory, CENTER Brooklyn   ADC 100th Annual Awards Global Creative Ranking, Designer 1.  Jackie Rodriguez, Jones Knowles Ritchie New York 2.  Caleb Bennett, New York 3.  Oleksandr Rogovets, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 3.  Milda Šiulyte, DADADA Studio/Rosencrantz & Guildenstern Vilnius (Lithuania) (tie) 5.  Jack Fleming, FCB Chicago   ADC 100th Annual Awards Global Creative Ranking, Director 1.  Jared Knecht, Prettybird Los Angeles 2.  Niklas Lemburg, CraftWork Düsseldorf 3.  Diego Llorente Aguilera, Veni.tv Madrid (tie) 3.  Oscar Hudson, Pulse Films (tie) 5.  Alberto Mielgo, Pinkman.tv Paris (tie) 5.  Guto Terni, Roof Studio Santa Monica (tie)   ADC 100th Annual Awards Global Creative Ranking, Freelancer 1.  Kadir Nelson Los Angeles 2.  Yuzhao Huang London (tie) 2.  Ben Johnston Toronto (tie) 2.  Amy Sherald Baltimore (tie) 5.  Benoit Berger, Paris   ADC 100th Annual Awards Global Creative Ranking, Country 1.  United States 2.  Germany 3.  United Kingdom 4.  China 5.  Canada   ADC 100th Annual Awards Global Creative Ranking, Region 1.  North America 2.  Europe 3.  Asia Pacific 4.  Latin America 5.  Middle East & Africa   ADC 100th Annual Awards Global Creative Rankings methodology   Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 15 points, Silver 7, Bronze 3, Merit 1, Fusion 30, Designism and Best of Discipline 45 each and Best of Show 90.  Additional detail is here.   If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards.   Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.     All ADC 100th Annual Awards Cube and Merit winners were announced last week during the global Creative Week 2021, and can be viewed in the winners showcase here.     The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation. 
This Father’s Day, Health OK strikes a chord with an emotional campaign, #ExpressTheToughlove
Jun 18 2021 By Admin
    Fathers are the superheroes who are always there for us no matter what the situation is. Mankind Pharma’s Multivitamin and minerals brand Health OK has launched an emotional campaign titled #expressthetoughlove, focusing on the father-son relationship. The video highlights the modern-day relationship between a father and a son.   The campaign touches the chord that when we become younger how our relationship changes in which so many things are left unexpressed. The three-minute long video drives a strong message that there are times when differences emerge in relationships, but one can’t ignore the fact that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.   Health OK, with the campaign wants to give a message to people that this father’s day take that first step and express your love for father. The video manifest that a child should always be there for his father, just like he has always been there for us in every phase.   Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma said, “Fathers and sons share a unique bond, this father’s day we thought to come up with an idea that allows people to stop, think and help in connect and rebuild the lost bond between their relationship. There is no denying in saying that showcasing small tokens/gestures of gratitude and love helps in building everlasting bonds, and many times serves in communicating the unspoken words”.   YouTube - https://www.youtube.com/watch?v=SFvaNmq7kmw&t=26s   Facebook - https://www.facebook.com/mankindhealthok/videos/516804429363282     Instagram - https://www.instagram.com/p/CP-uY2dHfUF/
AirAsia India operates with fully vaccinated crew on 9 flights across multiple metro sectors
Jun 18 2021 By Admin
  AirAsia India today operated 9 flights with fully vaccinated crew including cabin crew and pilots. The sectors flown by fully vaccinated crew included Bengaluru-Kolkata, Kolkata-Bengaluru, Bengaluru-Chennai, Chennai-Guwahati, Guwahati-Bengaluru, Bengaluru-Pune, Pune-Jaipur, Jaipur-Pune and Pune-Bengaluru. In keeping with AirAsia’s core values, ‘Safety Always’ and ‘People First,’ the airline has been conducting free inoculation drives for all its eligible Allstars and their dependants and became the first airline in India to announce that 99.5% of its guest-facing operational staff including Pilots, Cabin Crew, Security, Ground Staff, and Catering Operations had been inoculated with their first doses.    The operating crew members on these sectors are fully vaccinated, having received both doses in line with guidelines from health authorities and after going through all the mandatory tests and certified by the Chief Medical Officer, Dr Sangeeta Kujur.   Capt. Manish Uppal, Head of Operations, AirAsia India said, “This is commitment to stand tall against challenges, and continue flying high. The safety of our guests and our Allstars is primary and we are in the process of completing our vaccination drives covering the second dose for all eligible employees in operations and guest facing roles. We believe that complete vaccination will be the foundation to revive the industry for a better tomorrow.”      
Mamypoko pants launches new campaigns #PapasWhoKnow on Father's Day
Jun 18 2021 By Admin
      Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video titled #PapasWhoKnow highlights the fact that in modern society dads are today equally trying to involve in raising the child. The short ad film reinforces the fact that fathers actively want to contribute to the child’s growth and development just as moms do, and help them by doing it together. As mothers are also busy either working or contributing to households. The campaign has been executed and conceptualized by Grapes Digital.   As a part of the campaign, Mamypoko showcases the bond between a father and the baby and underlines the fact that raising a child is a beautiful journey. From changing diapers to feeding the little ones, or sleeping with the baby to playing with them leads to an amazing journey and creates a positive impact on the newborn’s well-being also. The campaign salutes all the papas who have been constantly helping the moms and changing society for a good cause.   YouTube Link-https://www.youtube.com/watch?v=nTtJsd642Wc     

International

Government of Latvia and UNDP India join hands to ensure availability of critical medical equipment in Nagaland
Jun 16 2021 By Admin
    As the second wave of the COVID-19 pandemic continues to put burden on the Indian health system, the need for critical medical supplies and facilities remains an area of focus.    The Government of Latvia has contributed USD 60,000 for the procurement of these critical medical equipment, as part of the broader European Union's assistance to India’s response to the second wave of the COVID-19 pandemic. These funds will be used to purchase Indian-made AgVa ventilators.    The European Union stands in full solidarity with India to provide support for COVID-19 response through the EU Civil Protection Mechanism and individual government to government and business-to-business partnerships.   "In today's interconnected world, the battle against the invisible enemy should be a global and united effort. It is as simple as that: no one is safe until everyone is safe. India has been an invaluable driving force in the COVAX mission, and it is just fair that we give a helping hand to our Indian friends at this difficult time. I am very pleased to be working with UNDP in India to contribute to building the capacity of the Indian health system", stated by H.E. Mr. Artis Bērtulis, Ambassador of Latvia to India.   “I would like to thank the Government of Latvia for this critical support that will allow UNDP to ensure further strengthening of the health systems through procuring critical medical equipment for the state of Nagaland.  The pandemic continues to threaten millions of lives and overwhelm the health system in the country. UNDP urgently needs additional support and resources to reach the last mile to ensure no one is left behind,” shared Ms. Shoko Noda, Resident Representative, UNDP India.    In addition to this, UNDP has also been supporting the Ministry of Health and Family Welfare with digitization of supply chain of vaccines and tracking beneficiaries across states to ensure better access and coverage. It has also helped build capacities of 820,500 frontline workers across the country to support the ‘world’s largest vaccination drive’.   
Japan Foundation Adopts Digital Edition: Launches Japanese Film Festival 2020 In India
Nov 11 2020 By Admin
    Japan Foundation New Delhi announces the Japanese Film Festival (JFF) 2020 in India to go virtual amid the pandemic. The fourth edition of the festival in India has an expansive list of 30 select Japanese films from genres of varied formats and subjects.   The festival is slated for an opening at the end of 2020, bringing critically acclaimed award-winning titles along with mainstream entertainment: films such as One Night, Lady Maiko, Production I.G Short Animation: (Pigtails), Stolen Identity, and Our 30-Minute Sessions from the Japanese showbiz for the Indian patrons. The film catalogue includes titles selected specifically to cater to varied ages and tastes across categories like animation, feature drama, romance, thriller, classic and documentary.   “We are thrilled to screen the 2020 edition of the festival on an absolutely new, exciting, and bigger scale. Keeping consumer safety utmost, the virtual platform will help us reach a wider audience base. Popularity of Japanese content has been distinctly growing in the Indian landscape which has been fueled by the recent increase in online content consumption,” said Mr. Kaoru Miyamoto, the Director-General of the Japan Foundation New Delhi. He added, “We are bringing the best of Japanese films which have garnered critical praise along with audience love to offer an enriching experience to our Indian viewers. We are confident the festival will be successful and bigger with the online platform.”   The Japanese Film Festival 2020 Film catalogue includes marquee titles; Sumikkogurashi: Good to be in the corner, Production I.G Animation: Tokyo Marble Chocolate, Production I.G Short Animation: (Drawer Hobs), One Night, 0.5mm, Ecotherapy Getaway Holiday, Our 30-Minute Sessions, Little Nights, Little Love, Stolen Identity, Tremble All You Want, The Great Passage, RAILWAYS, Café Funiculi Funicula and more.   The Festival watch page, https://watch.jff.jpf.go.jp/ for details on the movie line-up, registration, festival schedule and dates.
Celusion Technologies - Top 40 Finalists for Monetary Authority of Singapore (MAS) Fintech Awards in the Global Category
Nov 10 2020 By Admin
  India’s trusted fintech company, Celusion Technologies has been shortlisted in the top 40 Global Fintech companies at the prestigious, Singapore based MAS Fintech Awards, from a total of 326 submissions across 55 countries. Celusion is one of the only 2 companies shortlisted from India.   The MAS Global Fintech Challenge launched by The Monetary Authority of Singapore (MAS), seeks to identify path breaking solutions that can enable the financial sector to respond to two pressing global challenges of today: Covid-19 and climate change. This award is given to recognise excellence in developing innovative solutions in the financial sector.   Celusion’s Unified Account Opening Platform has helped to combat the challenges posed by Covid 19. The solution has eliminated physical travel for customers that are keen to open and verify new banking, insurance, mutual fund and stock broking accounts, making it a contact-less experience. The solution has proved to be a perfect fit in the current globally difficult times and that has led to it getting shortlisting under the global category.   Celusion has deployed the Unified Account Opening Platform with leading stock brokers to open demat and trading accounts and lending companies to open loan accounts. The platform scales to meet enterprise needs and at its peak has opened more than 1,50,000 accounts per month. The solution has resulted in considerable cost and time savings and has led to significant increase in customer acquisitions. The solution enables a customer to open an account and start operating it in 15 minutes.   This solution is implemented in 6 large cap financial institutions in the last 12 months. Out of which, 3 of the top 10 stock brokers in India & 2 of the top 5 mortgage companies in India use the Unified Account Opening product.   This platform currently processes 2500 demat & trading accounts and 5000 loan accounts opening per day.   Speaking on the award nomination, Celusion Technologies founder, Praveen, said “We are thrilled to be selected in the Top 40 finalists at the world’s largest fintech conference. The selection validates the product potential on a global stage and will help accelerate our growth to be leaders in the space of digital customer onboarding.”   Celusion, founded in the year 2004, is an Indian software company that develops enterprise applications for banks and financial services. The company is headquartered in Thane, Maharashtra, India.    Celusion Technologies helps banks, financial services and insurance companies transform their customer acquisition process to a fully-digital channel, augmented by real-time regulatory checks and artificial intelligence for fraud detection. The solution comprises a suite of digital offerings that build a collaborative ecosystem that connects sales, operations, channel partners, credit underwriting and management, reducing the time to onboard a customer with increased operational efficiency.   With the vision to be a global company, Celusion has recently registered a Singapore entity, that will serve the ASEAN market. Celusion works with leading stock brokers and lending companies in India, on their key digital transformation projects.  
Adjust appoints Shawn Bonham as President APAC to drive growth in the Asia-Pacific region
Nov 10 2020 By Admin
       Adjust, the global app marketing platform, today announced it has promoted Shawn Bonham to President APAC. After having served as Chief Revenue Officer (CRO) for the company for the last three and a half years, Bonham will focus on growing teams in China, India, Japan, Korea, and SEA territories.    “APAC is an incredibly varied and exciting region for mobile marketers — from the hyper-advanced companies of Korea and Japan to up-and-coming markets such as Myanmar and Vietnam,” Bonham said. “I’m looking forward to working more closely with our team and brands across the region, and I’m confident that our ever-expanding suite of measurement, automation, and fraud prevention tools will continue to drive growth for our clients in Asia-Pacific.”    Adjust’s app marketing platform helps mobile marketers better understand their users’ journey, while allowing marketers to make smarter decisions. Adjust was a first mover in APAC’s mobile marketing space, and Bonham has in-depth knowledge of the region. Fluent in Japanese and Mandarin Chinese, the US-national opened Adjust’s 6 APAC offices including  China and Japan in 2014, Korea in 2016, and India in 2018. Bonham joined Adjust as SVP & Managing Director APAC and India in 2014 before becoming CRO in 2017. Prior to Adjust, Bonham held roles at graphics chip manufacturer NVIDIA, game engine developer Havok, and mobile analytics platform Upsight.     Bonham’s appointment follows a strong performance for Adjust in the region, which has one of the fastest-growing mobile marketing industries worldwide. According to marketing research experts WARC, some 38% of marketers in Asia-Pacific allocate over 30% of their total marketing budget to mobile advertising. Adjust’s Mobile Growth Map also found APAC is leading global mobile app growth with three countries, Vietnam, Singapore, and Malaysia, in the top five fastest-growing markets.     Asia has a strong pedigree in app innovation, and several of APAC’s leading lights have been Adjust clients for many years. Adjust has long-running relationships with some of the biggest tech companies and start-ups in APAC, including Rakuten, LINE, Nexon, Tencent Games, Club Factory, Traveloka, Mytona, and Indofun Games.     "We made a conscious decision to enter the APAC region early, which has resulted in many strong client relationships and an understanding about how to best serve those clients.” Adjust CEO Christian Henschel said. “Asia-Pacific is an important region that is home to some of our fastest-growing markets, such as Japan, Vietnam, Singapore, and Malaysia. We are confident that Shawn will build on the fantastic foundations already in place, and that our APAC offering will continue to grow as our clients do.”