Vinod Cookware Executes In-Content Advertising to Promote Its SAS Bottom Pressure Cookers

Apr 05 2022

 

 

 

 

Vinod Cookware- India’s cookware brand and its mainline AOR Network Advertising, collaborated with the global leader in Digital Brand Integration, Whisper Media for a series of In-Content Advertisements (ICA) to be aired on Zee TV & Star Plus. The advertisements were digitally embedded as large visible outdoor facades across top-rated primetime shows on the two national TV channels. This swiftly highlighted the brand and its featured products to the relevant target audience.

 

Vinod Cookware opted for the first time for in-content brand visibility through tech-empowered creative solutions. This clutter-free, eye-catching approach helped them garner quantifiable results. The campaign emphasized the versatile and stylish intelligent cookware designs and the brand’s revolutionary SAS bottom pressure cookers. The ad films aired in three high-TRP programs with dedicated viewership. Anupamaa on Star Plus, Kumkum Bhagya, and Kundali Bhagya on Zee TV were chosen because of their enormous reach and large sets of devoted audiences.

 

Priya Jacob, President- Media, Network Advertising Pvt Ltd, said “This campaign is planned in such a way that it will reach the maximum number of consumers at an optimum frequency. We are hopeful that the campaign will strengthen Vinod Cookware’s brand equity further and will help in achieving their business objectives too.

 

Commenting on the campaign, Mr. Sunil Agarwal, Director, Vinod Cookware, said, “Marketing is a race to seek people’s attention and as industry leaders, we are on a constant lookout to indulge in practices that bring us closer to our target audience. Bearing the same intent in mind, we decided to engage with our audience in the most effective manner with television being a key medium of focus. The creative solutions through Whisper Media enabled us to attract many eyeballs.

 

 

 

Some glimpses of the brand’s ‘SAS-bottom Vinod Pressure Cooker’ ICA campaign: https://drive.google.com/drive/folders/10pUGqubyED5ERcZSlfiH4llSTZ80oUOE?usp=sharing


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Brands

Arrow Launches 6 New Refreshing Rocker and Melody Series Neckbands
Jun 22 2022 By Admin
        Gadgets and Accessories brand, Arrow has announced the launch of six new neckband earphones under the Rocker and Melody Series. The new neckbands boast a lightweight body with a stylish design and ultra-flexible cables that help users wear them all day long — be it indoors during workouts, outdoor runs, during daily commutes, or on long road trips. Presenting Arrow’s latest neckband earphones under the Rocker and Melody Series — the Rocker 04, Rocker 05, Rocker 06 and Rocker 07, and the Melody 01 and Melody 02. The new neckbands are crafted with a unique and ergonomic lightweight design to ensure extreme comfort when worn for long hours. Additionally, ultra-flexible cables are provided to help prevent any inconvenience or hindrance to the user while wearing. Built using soft skin-friendly silicone, the ear tips help create a snug and comfortable grip inside the ear canal that also helps with noise isolation.  Using the latest Bluetooth V5.0 technology, both the Rocker and Melody Series offer dual pairing options, which is the most important feature that will benefit most of the customers. You can simultaneously pair the neckbands with both your smartphones and your laptop or tablet and instantly switch between the two whenever you need. The neckband offers connections up to 10 metres from the paired device without any distortion in audio or disconnections in BT signals. The Rocker and Melody Series are also built for perfect audio listening and superior voice calling. Featuring large 10mm drivers and an HD in-line microphone, one can enjoy great audio clarity like never before during voice and video calls. Lastly, the neckband also features support for voice assistants, with the touch of a button users can simply speak to Google Assistant or Siri. Longer Battery life is also a requirement for those who use audio wearables throughout the day. Now be it casual speaking to your friends and family, or using it for back-to-back business calls during those stressful outdoor commutes, the Rocker and Melody Series will never let you down. The neckbands can offer up to 16 hours of playback, up to 72 hours of standby, and can be charged to 100% within 1.5 hours. The Rocker and Melody neckband earphones will be available in some classy color combinations that will suit your style and mood.   Arrow Battery Battery life Colour options Price Rocker 04 280mAh 16 Hours Black Gold INR – 1,299 Rocker 05 200mAh 12 Hours Black, Gold INR – 1,299 Rocker 06 200mAh 12 Hours Navy Blue, Gold, Teal Green INR – 1,299 Rocker 07 280mAh 16 Hours Black INR – 1,299 Melody 01 280mAh 16 Hours Black, Red, Blue INR – 1,249 Melody 02 200mAh 12 Hours Yellow, Red, Blue INR – 1,249    
Gas-O-Fast releases the second leg of multilingual TVC with Brahmanandam and Biswanath
Jun 22 2022 By Admin
          Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu. As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu  for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues.  The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions.  Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population.   On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”    Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.” Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast  aims to appeal to the masses of the region in their own linguistic ways, making the consumption more receptive as well as effective.”     Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma Limited. Gas-O-Fast has Ayurvedic antacid properties and its range of products comes in Jeera, Ajwain, Guava and Lemon flavours.   https://www.youtube.com/watch?v=-wSiiPdQOu8   https://www.youtube.com/watch?v=XY-qnwK3nIQ   https://www.youtube.com/watch?v=bePhs1KnZeg   https://www.youtube.com/watch?v=9ufJaLd3oyg
Shiva Cycles in association with NECC Group celebrates Yoga for humanity on the occasion of 'International Yoga Day'
Jun 22 2022 By Admin
        Shiva cycles of Greater Noida celebrates Yoga for Humanity as the theme for International Day of Yoga on Tuesday, 21 June with the NECC cycling group. NECC’s Ritesh Mishra, Robin Tiwari, and Tanu Bhargava helped in coordinating the event.  Priyanka Guin, the founder of Shiva Cycles said that the COVID-19 pandemic had an unprecedented impact on human health. Once you’ve tried it, we’re sure you’ll agree that there are significant health benefits to combining yoga and cycling. Yoga can help cyclists in three main ways: it improves flexibility, builds strength, and develops breathing techniques. While Head Rider, Coordinator and Admin NECC group Ritesh Mishra said,  that If you regularly put in long sessions on the bike, it is critical to stretch and work on flexibility. Those are all parts of the body that yoga targets. Once you incorporate stretching and improve your flexibility, you’ll also quickly notice that you recover faster after training on the bike.  Senior Riders Anand Bist a resident of Cheery County & Robin Tiwari resident of Stellar Jeevan says, In order to safely enjoy cycling, you want to ensure that your muscles and joints are strong and stable. For cyclists, it is especially important to work on strengthening the core. Yoga strengthens the muscles along the spine, improving overall posture and naturally allowing the spine to be more flexible. 100 participants from various backgrounds from 5 to 75 years attended the session conducted by Yoga guru, Mr. Vibhor Kaushik, from NECC which included discussions on a healthy lifestyle, practising Yoga and breathing exercises and community building to promote a healthy and fit India. The event started at 4.45 am from Shiva Cycles with a ride of 20km towards Tilapta road followed by a Yoga session and witnessed active participation from every individual followed by a robust discussion on lifestyle, diet, and exercises and healthy living. The participants were also provided certificates and T-shirts with Yoga Logo for making the event successfully. Special thanks to NECC Senior riders, Marshals & Support team (Mr Amrit, Mr Manish Mago , Shashi, Tanu, Rajsuta, & Pallavi Gupta , R.S Uppal ) for their support & coordination during this event.  
Prega News contests spec ad to mark the Father’s Day celebration
Jun 22 2022 By Admin
          It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News.   Father's Day Instagram Post Links:  https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link   Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web  

Digital

Arrow Launches 6 New Refreshing Rocker and Melody Series Neckbands
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        Gadgets and Accessories brand, Arrow has announced the launch of six new neckband earphones under the Rocker and Melody Series. The new neckbands boast a lightweight body with a stylish design and ultra-flexible cables that help users wear them all day long — be it indoors during workouts, outdoor runs, during daily commutes, or on long road trips. Presenting Arrow’s latest neckband earphones under the Rocker and Melody Series — the Rocker 04, Rocker 05, Rocker 06 and Rocker 07, and the Melody 01 and Melody 02. The new neckbands are crafted with a unique and ergonomic lightweight design to ensure extreme comfort when worn for long hours. Additionally, ultra-flexible cables are provided to help prevent any inconvenience or hindrance to the user while wearing. Built using soft skin-friendly silicone, the ear tips help create a snug and comfortable grip inside the ear canal that also helps with noise isolation.  Using the latest Bluetooth V5.0 technology, both the Rocker and Melody Series offer dual pairing options, which is the most important feature that will benefit most of the customers. You can simultaneously pair the neckbands with both your smartphones and your laptop or tablet and instantly switch between the two whenever you need. The neckband offers connections up to 10 metres from the paired device without any distortion in audio or disconnections in BT signals. The Rocker and Melody Series are also built for perfect audio listening and superior voice calling. Featuring large 10mm drivers and an HD in-line microphone, one can enjoy great audio clarity like never before during voice and video calls. Lastly, the neckband also features support for voice assistants, with the touch of a button users can simply speak to Google Assistant or Siri. Longer Battery life is also a requirement for those who use audio wearables throughout the day. Now be it casual speaking to your friends and family, or using it for back-to-back business calls during those stressful outdoor commutes, the Rocker and Melody Series will never let you down. The neckbands can offer up to 16 hours of playback, up to 72 hours of standby, and can be charged to 100% within 1.5 hours. The Rocker and Melody neckband earphones will be available in some classy color combinations that will suit your style and mood.   Arrow Battery Battery life Colour options Price Rocker 04 280mAh 16 Hours Black Gold INR – 1,299 Rocker 05 200mAh 12 Hours Black, Gold INR – 1,299 Rocker 06 200mAh 12 Hours Navy Blue, Gold, Teal Green INR – 1,299 Rocker 07 280mAh 16 Hours Black INR – 1,299 Melody 01 280mAh 16 Hours Black, Red, Blue INR – 1,249 Melody 02 200mAh 12 Hours Yellow, Red, Blue INR – 1,249    
Gas-O-Fast releases the second leg of multilingual TVC with Brahmanandam and Biswanath
Jun 22 2022 By Admin
          Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu. As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu  for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues.  The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions.  Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population.   On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”    Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.” Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast  aims to appeal to the masses of the region in their own linguistic ways, making the consumption more receptive as well as effective.”     Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma Limited. Gas-O-Fast has Ayurvedic antacid properties and its range of products comes in Jeera, Ajwain, Guava and Lemon flavours.   https://www.youtube.com/watch?v=-wSiiPdQOu8   https://www.youtube.com/watch?v=XY-qnwK3nIQ   https://www.youtube.com/watch?v=bePhs1KnZeg   https://www.youtube.com/watch?v=9ufJaLd3oyg
Shiva Cycles in association with NECC Group celebrates Yoga for humanity on the occasion of 'International Yoga Day'
Jun 22 2022 By Admin
        Shiva cycles of Greater Noida celebrates Yoga for Humanity as the theme for International Day of Yoga on Tuesday, 21 June with the NECC cycling group. NECC’s Ritesh Mishra, Robin Tiwari, and Tanu Bhargava helped in coordinating the event.  Priyanka Guin, the founder of Shiva Cycles said that the COVID-19 pandemic had an unprecedented impact on human health. Once you’ve tried it, we’re sure you’ll agree that there are significant health benefits to combining yoga and cycling. Yoga can help cyclists in three main ways: it improves flexibility, builds strength, and develops breathing techniques. While Head Rider, Coordinator and Admin NECC group Ritesh Mishra said,  that If you regularly put in long sessions on the bike, it is critical to stretch and work on flexibility. Those are all parts of the body that yoga targets. Once you incorporate stretching and improve your flexibility, you’ll also quickly notice that you recover faster after training on the bike.  Senior Riders Anand Bist a resident of Cheery County & Robin Tiwari resident of Stellar Jeevan says, In order to safely enjoy cycling, you want to ensure that your muscles and joints are strong and stable. For cyclists, it is especially important to work on strengthening the core. Yoga strengthens the muscles along the spine, improving overall posture and naturally allowing the spine to be more flexible. 100 participants from various backgrounds from 5 to 75 years attended the session conducted by Yoga guru, Mr. Vibhor Kaushik, from NECC which included discussions on a healthy lifestyle, practising Yoga and breathing exercises and community building to promote a healthy and fit India. The event started at 4.45 am from Shiva Cycles with a ride of 20km towards Tilapta road followed by a Yoga session and witnessed active participation from every individual followed by a robust discussion on lifestyle, diet, and exercises and healthy living. The participants were also provided certificates and T-shirts with Yoga Logo for making the event successfully. Special thanks to NECC Senior riders, Marshals & Support team (Mr Amrit, Mr Manish Mago , Shashi, Tanu, Rajsuta, & Pallavi Gupta , R.S Uppal ) for their support & coordination during this event.  
Prega News contests spec ad to mark the Father’s Day celebration
Jun 22 2022 By Admin
          It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News.   Father's Day Instagram Post Links:  https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link   Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web  

News

Arrow Launches 6 New Refreshing Rocker and Melody Series Neckbands
Jun 22 2022 By Admin
        Gadgets and Accessories brand, Arrow has announced the launch of six new neckband earphones under the Rocker and Melody Series. The new neckbands boast a lightweight body with a stylish design and ultra-flexible cables that help users wear them all day long — be it indoors during workouts, outdoor runs, during daily commutes, or on long road trips. Presenting Arrow’s latest neckband earphones under the Rocker and Melody Series — the Rocker 04, Rocker 05, Rocker 06 and Rocker 07, and the Melody 01 and Melody 02. The new neckbands are crafted with a unique and ergonomic lightweight design to ensure extreme comfort when worn for long hours. Additionally, ultra-flexible cables are provided to help prevent any inconvenience or hindrance to the user while wearing. Built using soft skin-friendly silicone, the ear tips help create a snug and comfortable grip inside the ear canal that also helps with noise isolation.  Using the latest Bluetooth V5.0 technology, both the Rocker and Melody Series offer dual pairing options, which is the most important feature that will benefit most of the customers. You can simultaneously pair the neckbands with both your smartphones and your laptop or tablet and instantly switch between the two whenever you need. The neckband offers connections up to 10 metres from the paired device without any distortion in audio or disconnections in BT signals. The Rocker and Melody Series are also built for perfect audio listening and superior voice calling. Featuring large 10mm drivers and an HD in-line microphone, one can enjoy great audio clarity like never before during voice and video calls. Lastly, the neckband also features support for voice assistants, with the touch of a button users can simply speak to Google Assistant or Siri. Longer Battery life is also a requirement for those who use audio wearables throughout the day. Now be it casual speaking to your friends and family, or using it for back-to-back business calls during those stressful outdoor commutes, the Rocker and Melody Series will never let you down. The neckbands can offer up to 16 hours of playback, up to 72 hours of standby, and can be charged to 100% within 1.5 hours. The Rocker and Melody neckband earphones will be available in some classy color combinations that will suit your style and mood.   Arrow Battery Battery life Colour options Price Rocker 04 280mAh 16 Hours Black Gold INR – 1,299 Rocker 05 200mAh 12 Hours Black, Gold INR – 1,299 Rocker 06 200mAh 12 Hours Navy Blue, Gold, Teal Green INR – 1,299 Rocker 07 280mAh 16 Hours Black INR – 1,299 Melody 01 280mAh 16 Hours Black, Red, Blue INR – 1,249 Melody 02 200mAh 12 Hours Yellow, Red, Blue INR – 1,249    
Gas-O-Fast releases the second leg of multilingual TVC with Brahmanandam and Biswanath
Jun 22 2022 By Admin
          Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu. As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu  for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues.  The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions.  Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population.   On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”    Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.” Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast  aims to appeal to the masses of the region in their own linguistic ways, making the consumption more receptive as well as effective.”     Gas-O-Fast is an Ayurvedic antacid brand from Mankind Pharma Limited. Gas-O-Fast has Ayurvedic antacid properties and its range of products comes in Jeera, Ajwain, Guava and Lemon flavours.   https://www.youtube.com/watch?v=-wSiiPdQOu8   https://www.youtube.com/watch?v=XY-qnwK3nIQ   https://www.youtube.com/watch?v=bePhs1KnZeg   https://www.youtube.com/watch?v=9ufJaLd3oyg
Shiva Cycles in association with NECC Group celebrates Yoga for humanity on the occasion of 'International Yoga Day'
Jun 22 2022 By Admin
        Shiva cycles of Greater Noida celebrates Yoga for Humanity as the theme for International Day of Yoga on Tuesday, 21 June with the NECC cycling group. NECC’s Ritesh Mishra, Robin Tiwari, and Tanu Bhargava helped in coordinating the event.  Priyanka Guin, the founder of Shiva Cycles said that the COVID-19 pandemic had an unprecedented impact on human health. Once you’ve tried it, we’re sure you’ll agree that there are significant health benefits to combining yoga and cycling. Yoga can help cyclists in three main ways: it improves flexibility, builds strength, and develops breathing techniques. While Head Rider, Coordinator and Admin NECC group Ritesh Mishra said,  that If you regularly put in long sessions on the bike, it is critical to stretch and work on flexibility. Those are all parts of the body that yoga targets. Once you incorporate stretching and improve your flexibility, you’ll also quickly notice that you recover faster after training on the bike.  Senior Riders Anand Bist a resident of Cheery County & Robin Tiwari resident of Stellar Jeevan says, In order to safely enjoy cycling, you want to ensure that your muscles and joints are strong and stable. For cyclists, it is especially important to work on strengthening the core. Yoga strengthens the muscles along the spine, improving overall posture and naturally allowing the spine to be more flexible. 100 participants from various backgrounds from 5 to 75 years attended the session conducted by Yoga guru, Mr. Vibhor Kaushik, from NECC which included discussions on a healthy lifestyle, practising Yoga and breathing exercises and community building to promote a healthy and fit India. The event started at 4.45 am from Shiva Cycles with a ride of 20km towards Tilapta road followed by a Yoga session and witnessed active participation from every individual followed by a robust discussion on lifestyle, diet, and exercises and healthy living. The participants were also provided certificates and T-shirts with Yoga Logo for making the event successfully. Special thanks to NECC Senior riders, Marshals & Support team (Mr Amrit, Mr Manish Mago , Shashi, Tanu, Rajsuta, & Pallavi Gupta , R.S Uppal ) for their support & coordination during this event.  
Prega News contests spec ad to mark the Father’s Day celebration
Jun 22 2022 By Admin
          It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News.   Father's Day Instagram Post Links:  https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link   Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web  

Social Media

Prega News contests spec ad to mark the Father’s Day celebration
Jun 22 2022 By Admin
          It’s rightly said that father is our first role model. Father’s play an exemplary role in every child’s life that cannot be filled by others. We, as children, are always grateful to have him in our lives. To cherish those special moments, Prega News on the occasion of Father’s Day contested a speculative advertisement asking copywriters of varied agencies by tagging them to participate in the challenge. The contest began when Prega News saw an interesting spec ad done by Shanty R ( Copywriter & Chief Creative Officer at Slant Advertising). This led many Copywriters, Strategy head, Creative directors, Marketers, and young guns from various advertising agencies joining the thrill activity and gave their unique spin on the moment. The brand asked industry people to post it on LinkedIn, and be a part of the conversation. Three best entries were rewarded by Prega News.   Father's Day Instagram Post Links:  https://www.instagram.com/p/Ce9OOPprY1k/?utm_source=ig_web_copy_link   Other Relevant Links: https://www.linkedin.com/posts/devarghmukherjee_preganews-copywriting-advertising-activity-6943464517712392192-6RUN?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/sankab-changmai-359b5381_fathersday-preganews-activity-6943448157322129409-DUKK?utm_source=linkedin_share&utm_medium=member_desktop_web     https://www.linkedin.com/posts/akarshanj_fathersday-activity-6943424557152100352-Yy8d?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/arindamkumarbiswas_specad-advertising-copywriting-activity-6943553501008392192-p2Gt?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/artingoutloud_prega-news-fathers-day-specads-activity-6944185974016876544-Qi6v?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/ahsanat-copywriter_specad-preganews-advertising-activity-6943794386983862272-R5N6?utm_source=linkedin_share&utm_medium=member_desktop_web   https://www.linkedin.com/posts/gaurivaidyawriter_specad-advertising-copywriting-activity-6943487686401740800-cvWC?utm_source=linkedin_share&utm_medium=member_desktop_web  
Duroflex introduces their classic ‘Energise’ range of mattresses in an optimised new avatar
Jun 21 2022 By Admin
        Driven by innovation and versatility, Duroflex, sleep solutions brand has re-launched their classic range of mattresses, Energise in a brand new avatar. Enhanced with new advanced features, the upgraded range is the perfect solution to address the demands of today’s fast-paced and high-performance consumer lifestyles. Energise has been technologically enhanced with a unique copper gel infusion layer and an anti-stress fabric to offer high-strung youngsters the deepest and most energising sleep so that they wake up feeling refreshed and recharged to take on the day.   The renewed Energise range has been crafted using the finest quality materials to provide an enriching sleep experience. The innovative NRG+ layer with copper gel infusion and the 3-zoned support technology which is unique to Duroflex offers peaceful sleep to help recharge the body. Copper is a natural element known to have exceptional anti-microbial properties which keeps the mattress free from viruses, bacteria, and odours. The anti-stress specialty fabric helps in reducing static tension, resulting in a deeply relaxed & re-energizing sleep experience. Each layer of the mattress is carefully crafted to offer optimum comfort and support. With this range, the brand has also taken a step towards sustainability. The anti-stress fabric used in the mattresses is made from 40% recycled yarns made from used PET bottles. The packaging of the range is also fully recyclable.   Speaking on the occasion, Smita Murarka, Chief Marketing Officer, Duroflex said, “At Duroflex, we constantly endeavour to redefine the meaning of quality sleep. We strongly believe in reinventing our products with new technology to adapt to the changing needs and demands of the modern consumer. The renewed Energise range is the right fit for today’s young individuals with action-packed lifestyles. It is a high-performance mattress that delivers sound, restful sleep thus allowing the mind and body to get much-needed rest so that they recover well and wake up the next day with renewed energy.”   The Energise range of plush mattresses will be available available at all leading Duroflex retail outlets across the country and can be purchased online on the brand website www.duroflexworld.com. It is also be available on leading e-commerce portals like Amazon and Flipkart. The price range starts at INR 14,500/-.   Check out the Duroflex Energise range’s feature led films:   https://youtu.be/XxosNOkR1uU   https://youtu.be/2b5BS5HmtdA   https://youtu.be/hs2vJx6bM2c   https://youtu.be/Q2hX3vFZC0E
Godrej L’Affaire, lifestyle platform of Godrej Industries Limited and Associate Companies celebrates #GoodnessOfBonds with fathers at a Senior Citizens Home
Jun 20 2022 By Admin
         To commemorate the occasion of Father’s Day, Godrej L’Affaire,  owned media lifestyle platform of Godrej Industries Limited and Associate Companies celebrated fathers for the unconditional love and support they have for their children. Father’s Day is a celebration of these real life superheroes for all that they do for their children. To celebrate their strength, love and support, Godrej L’Affaire, in association with HelpAge India, organized a special event to celebrate the #GoodnessOfBonds with the residents of Aarambh  Geriatric Care Centre, Versova. The objective was to make fathers feel loved and appreciated and spread joy and the  goodness of giving.   The event started off with an enthusiastic session of karaoke,  where the residents belted soulful tunes from their favourite era and stunned everyone with their hidden talents. Influencers Simone Khambatta, Alisha Arsiwalla, Ritcha Verma and Zishan Shrisath were also in attendance. They bonded with the residents by sharing jokes, dancing and playing fun games, thereby spending quality time with them and keeping them meaningfully engaged.   It was party time for the seniors as there was a cake cutting ceremony, goody hampers gifted to them and a photoshoot at the DIY photobooth, and they enjoyed thoroughly by participating enthusiastically and the event ended on a high note creating memories of a lifetime for them.   Tanya Dubash, Chief Brand Officer and Executive Director, Godrej Group, said, “While every day is a time to adore and cherish our fathers, one day, in particular, allows us to reflect on the importance of fathers in our lives. Over the years, we have witnessed and understood the importance of Goodness of life and bonds and Godrej L’Affaire, our curated owned media lifestyle platform believes in spreading the joy to the communities, thereby celebrating the goodness of giving and joy with them. Hence, this Father’s Day, we celebrated  and honored our responsibility towards all fathers and father figures in our lives, by meaningfully spending the day with them”   Commenting on the event, Mr. Prakash Narayan Borgaonkar, Head, Maharashtra & Goa, HelpAge India, added, “Seeing the residents of the geriatric care centre happy has filled the hearts of everyone present here with joy. The main purpose behind this celebration was to make them feel loved and supported. We wanted to appreciate them for all they have done through their love and support throughout their lives. I am grateful that Godrej L’Affaire  reached out to us and brought a smile to the faces of the residents here.”   AGENCY09, Godrej L’Affaire’s digital agency, helped conceptualize the event. Chaitali Rajadhyaksha, Idea Sculptor, AGENCY09 remarked, “The emotions truly ran high today! Seeing their innocent faces light up was such a fulfilling moment for us all. Collaborating with HelpAge India is truly a privilege and we are grateful that we could do our small bit to spread joy and love around to those who truly deserve it.”   Links to the Film   YouTube :  https://www.youtube.com/watch?v=dXHvuQH7YMI Facebook :  https://www.facebook.com/watch/?v=5194899240628378 Instagram :  https://www.instagram.com/tv/Ce6AaoZjN-J/?igshid=YmMyMTA2M2Y=  
A versatile social media star! Manav Chabbra’s solo rap single drops online
Jun 17 2022 By Admin
          May it be acting, dancing or rapping Manav Chhabra is truly the king of all trades, inching close to 2 million followers on Instagram. Setting the bar higher each day, the social media star has now dropped a much coveted rap single on his official YouTube channel Mnv TV. “R.O.T.Y” features Manav Chhabra in a raw and unfiltered avatar as he raps about his twist and turn filled journey to internet stardom. We see Manav go through a gamut of emotions as he unravels his life story. Boasting of groovy beats and sublime music, the track is sure to be a delight for Chhabra’s fans.  What makes the music video even more unique is the fact that it has been shot, crooned and composed by Manav himself, all in a day’s time! The challenge to create something in 24 hours was thrown upon him, one that he not only accepted but also aced in true Manav Chhabra style. Talking about the solo, Manav says, “This single is very special to me for a lot of reasons. It’s a gift to all my fans that have been with me through thick and thin, it was also quite an adventure to craft the whole piece in just one day. I’m really excited for people to see this labour of love”. Manav is behind not one but two popular channels on YouTube. The youngster’s endeavour is to provide the best of content to audiences, right from Vlogs, performances to challenges. With immense talent and a charming screen presence, looks like sky is the limit when it comes to Manav’s growth!   You can check out the video in the below link:- https://www.youtube.com/watch?v=2_p3UhM3uBI

Agencies

Glad U Came bags the Influencer Marketing mandate for The Momo Co.
Jun 21 2022 By Admin
          Glad U Came, has acquired the Influencer Marketing Mandate for The Momo Co., the ultimate spot for lip-smacking momos. The agency will be in charge of designing and executing unique Influencer Marketing and Celebrity Gifting campaigns and establishing brand recognition among the Indian consumers. The account was won following a multi-agency pitch.  The Momo Co. is every momo lover’s dreamland! The brand aims at creating exciting Momo-ries with their mouth-watering, drool-worthy momos. With a wide range of flavoursome choices, the Momo Co. is dedicated to satisfying our momo cravings with steamed, fried, and wok tossed momos. The brand’s motive is to bring to Indian consumers more delectable momo choices to explore from.    Glad U Came has developed into one of the most trusted public relations agencies in Mumbai. Due to its sustainable and unique integrated strategies, Glad U Came has emerged as a go-to agency for multiple brands. The agency focuses on a goal-oriented approach and through meticulously designed PR campaigns, it consistently delivers more than what is promised.   "As India's fastest-growing public relations business, our objective is to deliver the best to the brand and propagate its idea via our innovative Influencer Marketing and Celebrity Gifting tactics," stated Maddie Amrutkar, Founder of Glad U Came. “We have a focused, talented and dynamic workforce! Through our robust and integrated approach, we aim at creating innovative strategies to increase brand recognition and growth.”
The Hosteller onboards Glad U Came as its PR and Communications partner
Jun 15 2022 By Admin
        Glad U Came bags the PR Mandate for The Hosteller, a chain of backpacker hostels across India. The award-winning PR and Influencer Marketing boutique agency will manage the brand’s strategic PR and media relations, creating and developing unique Influencer Marketing campaigns across all digital platforms and touchpoints. The agency aims to craft and manage the brand’s key messaging to reach the appropriate target audience. The account was won following a multi-agency pitch.    The Hosteller is a chain of backpacker hostels that offers comfortable and affordable lodging and a variety of entertaining activities to make your stay fun and enjoyable! Their artistically organised hostels are designed to provide you with the finest possible stay while immersing yourself in the global backpacking lifestyle. Each of their 25+ hostels offers modern amenities, and a hip communal ambience and they also provide budget friendly trip packages that allow you to experience a hassle-free getaway with great activities.They pride themselves in creating authentic experiences and treasured bonds that go well beyond the vicinity of their hostels.   Glad U Came will use its distinct approach and specialised solutions to assist The Hosteller in achieving its objectives. Glad U Came is a creatively driven PR and Influencer Marketing Agency offering unique services like Celebrity Gifting, Celebrity Engagement and Digital Marketing. Glad U Came aims to design innovative PR campaigns for its clientele with an entrepreneurial mindset and disruptive approach and deliver more than what is promised.   Commenting on the collaboration, Maddie Amrutkar, Founder of Glad U Came, shared, “The tourism industry has seen a seismic transformation in the last year. The pandemic has irrevocably altered the tourism and travel industries across the world. The Hosteller is trying to bring off-beat experiences, trends and internet to the travellers in budget-friendly packages. We are enthralled to collaborate with the brand and be a part of their passion. Glad U Came is well-known for its exceptional work in this industry, and we are thrilled to be associating with The Hosteller as a team.’’   Talking about the brand and the collaboration with Glad U Came, Mr. Pranav Dangi, Founder & CEO, The Hosteller, shared, “ We began in 2014 with a dream to make travel more affordable, enjoyable and engaging for Indians. Over the years, our team has ensured the most thrilling and memorable experiences for our fellow backpackers. We are also excited to have Glad U Came as our PR partners. The agency is well-known for its goal-oriented and trusted approach, and we are happy about working with them as a team!”   Glad U Came Website https://www.gladucame.in/   The Hosteller Website  https://www.thehosteller.com/
Grapes Digital wins the Digital AOR mandate for CP Plus
Jun 14 2022 By Admin
          CP Plus, has signed Grapes, an integrated marketing agency for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office. Grapes will look after the brand’s 360-degree digital presence, from social media creatives to digital campaigns. As per the mandate, the agency will be responsible for executing the digital duties of the brand, such as media planning and buying, creative and digital branding and strategy, and SEO. The collaboration is aimed at developing cohesive value for the brand with the help of earned initiatives.      Speaking on the development, Mr Ananmay Khemka, Executive Director - CP Plus, said, “Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes vision for our brand. We are quite optimistic that Grapes expertise and nuanced understanding of digital media will fuel our vision”.   Commenting on the win, Shradha Agarwal, CEO and Co-Founder Grapes, said, “We are pleased to associate with CP Plus as their digital partner. It’s a market leader in the security and surveillance industry. The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers".  
Sakshar Media Bags PR Mandate for Trycon Technologies
Jun 11 2022 By Admin
        Sakshar Media, the Delhi-based Public Relations and Social Media Agency, bagged the PR mandate for Trycon Technologies, provider of QR Code solutions across the globe. The agency bagged the account in a multi-agency pitch and will be responsible for increasing the brand awareness and media visibility for Trycon Technologies as a part of its partnership. Trycon builds a suite of products based on QR Code technology. Businesses use these QR Code-based services to ramp up their campaign engagement rates and make their operations better. Content-coded QR Codes powered by Trycon help bridge the gap between offline and online media with a single scan through a smartphone. Till today, the company has served more than 200,000 businesses from over 195 countries that have created over 500,000 QR Codes. Headquartered in Delhi with principal offices PAN India, Sakshar Media handles an impressive portfolio of brands across industries such as health, education, hospitality, and more. On the back of its contributions to the Indian PR fraternity, the company has won several awards and accolades including those from PR 40 under 40 Awards, IBR Award etc. The agency has also established a strong foothold in the Indian market with key brand mandates such as Alniche Lifesciences, The Biryani House, India Book of Records among others. Commenting on the tie-up Gautam Garg, Co-Founder & CEO – Trycon Technologies said, " While Trycon is a leading provider of QR Code solutions across the globe, our aim is to further establish the Trycon brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the tech industry makes them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build the Trycon brand.” Commenting on the win Puneet Kumar Kanojia, Founder-Director – Sakshar Media said, "We are incredibly excited for the opportunity to collaboratively work with a credible, trusted and leading tech organization in the nation. We aim to execute creative, impactful, disruptive and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help Trycon Technologies accomplish their desired outputs.